Beruflich Dokumente
Kultur Dokumente
April 2014
www.careers360.com
` 60
Professional
THINK
courses
sPecial
BEYOND
MEDICINE
AND
ENGINEERING
BANKING & FINANCE
INSURANCE
LAW
FOREIGN LANGUAGES
MEDIA
HOSPITALITY
DESIGN
IT CERTIFICATIONS
BBA
ENGINEERING
IS JEE NORMALISATION
DISCRIMINATORY?
UNIVERSITIES
INNOVATING
ECO-FRIENDLY EFFORTS
INSTRUCTIONAL DESIGN
WHERE MULTIMEDIA,
ENABLES LEARNING
contents
CoLuMN
16
18
KALyAN BANERJEE
pro-Chancellor,
Centurian Univ.
suRAJIt MItRA
Director, iiFT
INstRuCtIoNAL
DEsIGN
98
Engineering
Was Jee 2013 discriminatory?
innovation at KiiT
20
101
Regulars
CovER stoRy
22
PROFESSIONAL
COURSES
CAREERS
BEYOND
ENGINEERING
AND
MEDICINE
Introduction
Banking and Finance
Insurance
Actuarial Science
Design
Law
Information Technology
BBA
Media
Foreign Languages
Hospitality
22
24
36
38
44
52
62
70
78
84
92
Letters
In the news
Edit Note
104
Connect with us on
www.facebook.com/Careers360
CAreers
360
April 2014
April 2014
Volume VI
Letters
Issue 4
CAREERS360
March 2014
www.careers360.com
` 50
INDIAS
100
INSIDE
100+
B T
R E A R C H E R
BEST
2014
UNIVERSITIES
Features
Research Funding: Learnings from the global best
Incubation: A new frontier for Indian Universities
Sports: Why very few universities excel?
Interviews with 75+ VCs, Directors and much more
Cover-March Final.indd 1
25/02/14 1:58 PM
Universities
must boost
productivity
R
LETTE E
OF TH H
T
MON
UGC approved
colleges
across India
are
Sampath Mohanthy
CIRCULATION/SUBSCRIPTION
Delhi: 011 4929 11 33
6783
getting this
copy
CAReeRs
360
APRIL 2014
courtesy
In the news
CAREER NEWS
CAMPUS NEWS
NEW COURSES
EVENTS
Fulbright-Nehru
Fellowships
Winning teams IIM Bangalore, IIFT will represent India at global CFA Research challenge in April
B-SCHOOL CONTEST
ndian Institute of Management, Bangalore and Indian Institute of Foreign Trade, Delhi
emerged as winners to represent India in the 2014 Asia Paciic Regional Final of the CFA
Institute Research Challenge on April 25, with students of 15 other countries. The India
competition witnessed 43 leading business schools and 209 students across the country
ighting it out over the past six months to be among the ive regional winners from each
zone. The national inal held at Bloomberg oices in Mumbai saw the two winning teams
and participants from Symbiosis Institute of Business Management Pune, IIM Shillong,
and NITIE Mumbai present their research reports and equity recommendations. The
local winning teams will advance to the respective regional inals to be held in Asia Paciic,
Europe, Middle East & Africa, Americas, and New York regions after which the regional
winners will advance to the global inal.
CAREERS
360
MARCH 2014
i-genius Scholarships
Max Life Insurance invites applications
for the fourth edition of the i-genius
Scholarships to be held in 2014, for
school children. The contest is offered
in two categories - i-genius Juniors
(Class 3 to 5) and i-genius Seniors
(Class 6 to 8), a total of 100 scholarships and 900 merit certiicates will
be given away. This includs a grand
irst prize ofINR 10 lakhs each for
junior and senior category. Application
deadline is April 30, 2014. Get details
at www.i-genius.org. Post registration,
participants will give an online exam
based on which selected candidates will
be invited for a video conferencing test
with the jury members.
CAREER NEWS
CAMPUS NEWS
NEW COURSES
EVENTS
TECH FEST
Hands-on
experience in IT
SAP Indias SAP University Alliances programme, has signed up
100 universities, including Bangalores University Visveswaraya
College of Engineering. The SAP
University Alliances Programme
provides students and lecturers
of engineering, business and IT
programs with access to SAP
software and training. The courses
enable students to pursue SAP
certiications and eventual
hiring of the SAP software. This
IT training beneits over 1500
universities, worldwide. SAP sees
merit in contributing to talent
enhancement efforts and help
meet the growing skill demand of
the industry, said Crispian Tan,
Director SAP University Alliances
Program (Asia Paciic & Japan).
MEC is a joint venture of Mahindra Group, Ecole Centrale Paris and JNTUH
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360
APRIL 2014
50 scholarships for
African students
OP Jindal Global University (JGU),
Delhi NCR has announced the Jindal-Africa Scholarship Programme
as part of its commitment towards
build capacities of young Africans
in key issue areas relevant to their
countries. The campus already has
students from Kenya, South Africa,
Liberia, Mozambique, Angol,
Botswana, Guinea and Zambia.
African students graduating from
the programmes are returning
to their respective countries to
take up careers in teaching, apart
from joining the public and private
sectors. In the recent past, Jindal
Global University has hosted
Maria Da Luz Guebuza, First Lady
of the Republic of Mozambique,
and Joseph Boakai, Vice President
of Republic of Liberia.
CAREER NEWS
CAMPUS NEWS
NEW COURSES
N O T I F I C AT I O N S
EVENTS
TECH CHALLENGE
Log on to Careers360.com to
track all UPSC exam dates, 2014
PUTHAT 2014 on May 11
BITS slot booking still open
Shiv Nadar University opens MBA
admissions
IIJNM offers media courses in
Bangalore
Apply to Jamia Hamdard MBBS
before May 30
Intel India Embedded Challenge 2014 is a global platform to showcase students and professional work
ntel invites students, faculty and research associates of technology programmes and
schools, to participate in the Intel India Embedded Challenge 2014, and showcase your
work on a global scale. You must design and develop novel embedded applications based on
Embedded Intel Architecture Processors in areas such as Consumer Electronics, Digital
Security Surveillance, Medical, Storage & others. The contest is segregated into three
broad sections Internet of Things Devices, Smart Solutions for Social Sector and Wearable Computing, and will be conducted in three phases. Registrations close on June 20,
2014 and the finals and award ceremony will be held in December 2014. Prizes include two
grand prizes of INR 5 lakhs each, and five prizes of INR 1 lakh in each category, and others
like Best woman innovator. Students of technical, management institutions and degree/
diploma colleges can participate as individuals or in a team not exceeding three members.
Register and get more information by visiting https://iec2014.intel.com
CAREERS
360
APRIL 2014
UChicagos launches
India centre in Delhi
The University of Chicago
launched its India centre in
Delhi in March 2014, following the
launch of its China centre in Beijing in 2010, and its Paris centre in
2004. The centres bring together
researchers and students to
collaborate across the academic
spectrum. Located in Connaught
Place, the centre will be home for
research and an education arm
for its faculty, graduate and undergraduates working in India and
South Asia, as well as Indian researchers and students representing a wide array of institutions.
Outstanding Universities
OPINION
Discrimination is endemic
Unknown to us, we discriminate against students from speciic backgrounds. Aptitude tests are a
test of speed and hence test practice, thus
eliminating those who could not aford the
coaching. Any competitive exam that has
spawned a coaching industry has left out
large segments of our students from that
opportunity.
extent that we must nurture research and knowledge creation. But why patents? Is that in tune with Indian philosophy?
Can we stand up and say our Universities stand for open
sharing of knowledge? In fact, that should be the purpose of
education.
The uncertain future necessitates that students learn cultural aspects of living in an
unknown society that throws unexpected
challenges at them. Can such challenges
Meaning and substance score
be anticipated? How to live in a big city
over uniformity and metrics
and face its consequent challenges, or how
Traditional education programmes in
to work in a corporate environment with
India are syllabus-bound and examinaan impatient and sometimes insensitive
tion-driven. Exams are necessary, but
manager, are necessary elements of such
the drive towards standardization of
learning when we take a holistic view of
the examination system has led to preeducation. When education is residential,
dictable questions with unambiguous
students get adjusted in campus irst, and
answers. When the quality of education is
get acquainted to living with diferent and
Why must we put recog- diverse people. Such education stretches
measured primarily by marks or grades, it
nition goals so far
could lead students, faculty and education
beyond academic hours, and focuses on
administrators to single-mindedly focus
removed from real value culture, curiosity and cooperation.
on good grades. That results in students
As a nation, we need to have the courage
creation that we end up to set our own goals and our own path.
acquiring enough nuggets of information
celebrating plagiarism?
on the subject, not necessarily with much
Harvard and MIT serve one end of the
wisdom or fundamentals.
spectrum pretty well but America has
its own problems with education, and we
IP is the be all and end all
need not copy them in everything. Let us also not make eduEducation must not also become a meaningless chase for cation a chase for doctoral degrees or papers. Let us instead
numbers. Some academicians sport over a 1000 publications focus on how education can make an impact to the well-being
in their rsum , and we celebrate them. Is that humanly pos- of our next generation this includes focus on values, relasible? Professors with credibility will conidently say they tionships, inding purpose in life, and a lot more. Let us pursue
must have plagiarized. Why must we put recognition goals so the diferent route with courage and conviction.
far removed from real value creation that we end up celebratThe writer is Pro Vice Chancellor,
ing plagiarism?
Centurion University of Technology & Management, Odisha
We also lament we lack patents. The concern is good to the
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APRIL 2014
Outstanding Universities
OPINION
Muhabit ul haq
Test
JEE 2013
ince the introduction of the controversial normalisation formula used for admissions to the
engineering courses at NITS, CFTIs and other
institutes through the JEE Main 2013, this has been
the main question for many. Careers360 conducted
the JEE Main 2013 Normalisation Poll online, asking
students for their take. At least 17,000 students participated in the survey and these were the inferences
drawn from the results:
1. I am not fully informed: 24.36% of the students
who participated said they didnt have the information necessary to understand the JEE Main 2013
normalisation. This means around 25% of those who
took JEE Main did not understand the formula.
2. Its a good formula: 36.83% of participating students felt that the JEE Main 2013 normalisation was
good. This high percentage shows that the normalisation of JEE Main 2013 was accepted well among a
section of the students.
3. The formula is discriminatory: 38.81% of students participating in the JEE Main 2013 Normalisation Poll felt that the JEE Main 2013 normalisation
was discriminatory to the aspirants in one way or the
other. This high figure stresses the fact that a good
section of the student community is not happy with
the JEE Main 2013 normalisation used for admissions to the engineering courses at the NITs, CFTIs
and SFTIs.
PSU JOBS entail a high level of responsibility and offer good career growth
POLL RESULTS
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COVER STORY
THINK
BEYOND
MEDICINE
AND
ENGINEERING
From Hotel Management and Banking,
to BBA and Actuarial science,
we present 100+ career options!
by Team Careers360
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April 2014
Professional Courses
DEBASISH BISWAS
Country Head,
CIMA India
Rohit Gautam
Management accountancy as
a career option in the country
is fairly new as compared to
other commerce career
options that have been
around for decades now.
Having said that, management accounting as a longterm career has found
immense favour with the
Indian student population
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IndIan Economy is poised to touch US$ 5 trillion by 2020, pushing the demand for qualiied banking
professionals and those with the required skill-sets to manage inancial markets
Top course
Postgraduate Diploma in Banking &
Finance (PGDBF)
Ofered by Federal Manipal School
FINANCIAL MARKETS
Driven by rising personal incomes, corporate restructuring, de-regulation and
liberalization of inancial markets, the
Indian economy is expected to become a
US$ 5 trillion economy by 2020. Financial market is a broad term that refers
to any marketplace where buyers and
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Professional Courses
Top Courses
1. Post-Graduate Programme in
Securities Markets (PGPSM)
Securities and Exchange Board of India
(SEBI) has established the National
Institute of Securities Markets (NISM)
that ofers Post Graduate Programme
in Securities Markets. The full-time
course deals with fund management,
sales/product and brand management,
operations and services, information
technology, inancial advice and planning among others.
Duration: One Year
Eligibility: Graduate. Experience of 6
months to 2 years is desirable, but not
essential.
Fees: INR 3 lakhs
Admission criteria: GMAT, XAT or
NISM scores
Web: http://www.nism.ac.in/
2. PG Programme in Global Financial
Markets (PGP-GFM)
BSE Institute Ltd., a capital market educational institute, ofers full-time PG
programme in Global Financial Markets (PGP-GFM). It deals with fundamentals and economics of the inancial
markets, capital markets, corporate
inance, portfolio management, securities and business law.
Duration: Two years (20 modules)
Eligibility: Graduates with minimum
50% marks
Fees: INR 4.25 lakhs excluding service
tax.
Admission Criteria: On the basis of
entrance exam conducted by BSE Institute Ltd or valid CAT/MAT or MAHCET scores. The selection is based on
the basis of GD PI.
Web: http://pgpgfm.bsebti.com/
3. Post Graduate Diploma in Management in Financial Markets PGDM
(FM)
This is a full-time course jointly ofered
by National Institute of Financial Management and National Stock Exchange
of India Ltd. It deals with major areas of
inancial markets, equity, debt, mutual
funds, currency derivatives and commodities etc.
Duration: One year
Eligibility: Graduates with minimum
50% from a recognized University.
G RAVISHANKAR
President, HR and
Strategy, CRISIL
The financial services industry is highly knowledgeintensive. Hence, young graduates desiring to excel in this
domain need to invest in
developing strong fundamentals in their chosen subjects
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Professional Courses
SUSHANT SURI
Director & Lead
Trainer, FinGuru
Education Pvt Ltd
COURSES CONdUCTEd BY
PROFESSIONAL BOdIES
Chartered Financial
Analyst (CFA)
The CFA Program was instituted by the
CFA Institute in USA, a global association of investment professionals. This
has a globally recognized, graduate-level
curriculum that provides a strong foundation of real-world investment analysis
and portfolio management skills along
with the practical knowledge you need
in todays investment industry. The
irst time enrolment fee is INR 27000
and the exam fee is INR 49000. CFA
Sushant Suri, Director & Lead Trainer
at FinGuru Education Pvt Ltd shares,
Earning the CFA charter demonstrates
mastery of the skills most needed for
investment analysis and decision making in todays fast-evolving global inancial industry. Thats why employers and
clients around the world are increasingly seeking out CFA charter-holders,
often making the charter a prerequisite
for employment.
The curriculum is divided into 4
major areas such as Ethical and professional standards, Tools and inputs for
investment valuation and management
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Certiicate in Business
Accounting (CIMA-CBA)
The Chartered Institute of Management
Accountants (CIMA) is a UK-based
professional accountancy body that
focuses on the training and qualifying of
accountants in business. It represents
inancial managers and accountants
who work in industry, commerce, notfor-proit and public sector organizations. It is internationally recognized in
ofering inancial qualiication for business. Certiicate in Business Accounting is an entry-level qualiication, which
Professional Courses
cHaRTEREd InSTITUTE of management accountants trains inancial managers and accountants who work
in industry, commerce not-for-proit and public sector organizations
Career prospects
A course from CIMA opens up global
career options. This programme develops analytical, strategic, planning and
communication skills of students and
prepares them to identify risk and way
to avoid or ofset their impact. CIMA
works with leading employers in the
UK and around the world to train and
qualify inancial managers. There are
plenty of openings in India as well.
As India is the hub for inance and
accounting outsourcing, and a large
amount of inancial transactions for
global companies are processed in India,
there is immense potential for CIMA
professionals across all segments of
industry, corporate houses and government sectors, says Biswas .
Job profiles
One can work as Finance Director,
Chief Financial Oicer, Cost Controller,
Marketing Manager and Chief Internal
Auditor etc.
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Job profiles
After becoming a Company Secretary,
one can aspire to become a Chairman,
Managing Director or ind a place on the
Board of Directors of a company.
Professional Courses
CA CPT (Exam)
CPT is the entry-level test for Chartered
Accountancy course. It is held twice
every year, usually in the months of June
and December. A minimum of 50 percent marks in aggregate is required to
pass CPT examination. The registration
and course fee for CA CPT Course is
INR 6000.
Careers prospects
CAs are sought-after professionals in
specialized areas of accounting, auditing, corporate inance, corporate law
and taxation. A CA also acts as a business advisor by preparing inancial
reports, helping the business to secure
loans, preparing inancial projections
and determining business viability. As
a tax advisor, a CA helps businesses and
individuals to comply with tax laws. Professional Chartered Accountants have
the option to be appointed as auditors
of companies. They can also serve as a
management and corporate caretaker.
They can also indulge in their private
practice of audit and consultancy. Tax
Management is another area of consultancy taken up by CAs.
Job profiles
All companies registered under the
Companies Act are required to get their
accounts audited only by CAs. So a CA
has the opportunity to join the Government Service, Public Sector and private
sector. They can serve in the role of
Finance Manager, Financial Analyst,
Financial Planner, Financial Advisor,
Director, and Financial Controller etc.
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Way forward
There should not be any doubt about the
job prospect of these courses whether
it deals with Banking and Finance or
Financial Markets. Each course has its
merit. One may chose to do one, or also
get qualiied in other courses in order to
increase skill-sets and gain a competitive edge in the job market.
Evolution of Education in
Public & Private Universities
What you do with education is at least as important as a University you attend
Deinition of Public & Private
Universities
A Public University is a university which
is predominantly funded by public
means through a national or sub national government as opposed to a Private
University which is largely funded by
a private trust or body. Dimensionally a Public University barring a few
exceptions is located in a large campus
as compared to a Private University.
naturally the number of students in a
Public University is very large, and they
come from diverse social and economic
groups of the society. Private University
on the other hand is more compact and
students come from a homogeneous
group of society largely upper middle
and richer sections of the society.
Curriculum
Academic Environment
Fee Structure
A Public University being large & mostly
funded by government agencies can
aford a comparatively lower level of
fees structure. The large volume of
students can also compensate the loss
per student in terms of fees. A Private
University does not seem to have a
choice and the fee structure is usually
higher than that of a Public University.
And, the comparatively higher cost of
studies is expected to be recovered by
a successful student from bright careers
Professional Courses
Insurance
by Abhay Anand
Growth Potential
Currently just 6 percent of the population has been covered by life Insurance
while the penetration is as low as 0.9
percent in general insurance.
The government is targeting at
increasing the Life Insurance Penetration to 40%, Health Insurance at 30 %
and General Insurance at 15% of the
population by 2030. This will create a
huge potential for development.
Prof. Patukale adds that after IT, ITES
and BPO, the next boom is in insurance.
In India, this sector will dominate the
next 25 years. The growth is expected to
be horizontal as well as vertical.
As per an ASSOCHEM report, insurance sector requires 30 lakhs of manpower by 2030. Therefore there is an
urgent need for trained professionals
with knowledge and skills of the sector. Many institutions are now ofering
sector-related courses at various undergraduate and postgraduate levels, be it
certiication, diploma or degree.
LeAdING ReCRUITeRS
l
l
l
l
l
l
l
l
l
l
l
A lucrative career-seizing
opportunity
The insurance sector which is on a remarkable growth
trajectory provides unparalleled employment opportunities to qualiied people
Institutions to look out for
Students looking for career options in
organizations dealing with insurance
products can take examinations conducted by the Actuarial Society of India.
Some of the institutions that ofer good
full-time courses are National Insurance Academy, Pune; Institute of Insurance and Risk Management (IIRM),
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aprIl 2014
Required skills
The most important skill required in
this ield is selling with a passion. You
need high convincing skills to persuade
people to buy insurance policies.
A good grip in Math will come handy
for those who want to pursue risk analysis and actuary. It is also important
for students to not choose insurance
as a career just for making money but
because of the importance insurance
holds for the society.
Costs involved
The average cost of getting a degree
or diploma in insurance is anywhere
around Rs. 1 lakh to Rs 5 lakh per year,
depending on the institution.
Scholarship/Funding
Many of the institutions ofer scholarships to students based on merit. Working professionals have an option of getting funded by their company. Banks
also ofer education loans to students for
pursuing insurance-related courses.
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Dr Anupam
Varma
Dy. Director,
BIMTECH, Noida
Professional Courses
actuarial science
Objectives of IAI
The objectives are to promote, uphold
and develop the standards of professional education, training, knowledge,
practice and conduct amongst Actuaries. Promoting the status of the Actuarial profession and regulating the practice
by the Members of the profession of
Actuary is part of its mandate. IAI also
promotes, in public interest, knowledge
and research in all matters relevant to
Actuarial Science and its applications.
Professional domain
An Actuary is a business professional who applies mathematical
and statistical methods to deal with
the inancial impact of risk and uncertainty in the ield of insurance, investment, etc. Actuaries mathematically
evaluate the probability of events and
quantify the contingent outcomes in
order to minimize the impacts of inancial losses associated with uncertain and
undesirable events.
A professional having graduation or
Masters degree in Mathematics or Statistics, along with certiicate from Institute of Actuaries in India (IAI), can
get seven-igure salaries in the inancial
sector. Entry-level salary is somewhere
around Rs. 8 lakh p.a.
Institute of Actuaries
of India (IAI)
Advantages
A student of actuarial sciences has the
opportunity to work as an actuary while
completing the examination process.
Employers often allow study time, pay
exam fees, provide internships, and even
award raises for each exam passed.
ENTRANCE EXAM
The entrance exam is held at least twice
in a year. As of now the planned months
are: December and June.
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april 2014
Membership
There are four types of memberships.
Fellow: A member of the IAI, on application, is admitted as a Fellow member
subject to passing exams and relevant
work experience.
Ailiate: A Fellow Member, or a holder
of membership considered equivalent
to the Fellow Membership of the IAI, of
any other institution, is admitted as an
Ailiate Member.
Mode of examination
The exam is held online. It is a computer-based examination where the examinees have to be present at their chosen
testing centre administered initially in
41 cities within India at 53 centers.
Structure of the exam
Step 1. Students need to go to the IAI
website (www.actuariesindia.org) and
signup.
Step 2. Fill up the online registration form and make the payment online.
Before you make the payment, make
sure all your details are correct because
no changes would be possible thereafter.
Results
The results are normally declared within 10 days after the exam. The results
would be available on the IAI website.
AKANKSHA JAIN
Tower Watson India, New Delhi
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april 2014
Passing of examination
The successful candidates are required
to ill the ACET Student Membership
Form and send it to IAI along with the
required documents (attested true copies of education certiicates).
Once the membership is given students are eligible to receive the student
membership number; through that they
can subscribe for the study material of
their selected CT subjects online.
Subjects for examination
Students are required to take 15 subjects (14+1 optional). The subjects are
grouped in 100 series, 200 series, 300
series and 400 series, for details one can
refer to the oicial website of IAI.
Duration
There is no ixed duration to complete
the course as all the 15 subjects are to
be cleared.
In this globalized and volatile economy, the role of actuaries is inevitable.
They devise ways to handle inancial
contingencies. The course has international appeal and comes with a handsome salary and opportunities to work
in a global market.
Professional Courses
What is on offer?
ITM Skills Academys Retail banking
Sales programme is a short residential
course (26 days to 2 months depending
on the job proile). The institute says
the entire training cost is borne by the
employer at the initial stage. It is recovered once the candidate joins an organization. Before leaving the academy, the
candidate has a Joining Letter in hand
says Dr Kunal Nagotkar, Product Head,
ITM Sales Academy.
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Professional Courses
Institute
weblink
www.federalbank.co.in/federal-manipal
www.nifm.ac.in/
www.ipeindia.org/
www.nism.ac.in/
CRISIL, Mumbai
http://crisil.com/ccap/
http://pgpgfm.bsebti.com/index.html
www.cfainstitute.org/
www.cimaglobal.com
www.icai.org
http://icmai.in/home
www.timespro.com/banking-courses/
modern-banker-program
www.ifbi.com/pgdrb.aspx
University of Mumbai
www.mu.ac.in/
Gujarat University
www.gujaratuniversity.org.in
www.sscbsdu.ac.in
www.iirmworld.org.in
http://niapune.com
Actuarial Science
www.bhc.edu.in
http://amity.edu
http://bimtech.ac.in
M.S Insurance
www.nlujodhpur.ac.in
http://amity.edu
www.tndalu.ac.in/
Insurance Management
Pondicherry University
www.pondiuni.edu.in
Associateship
www.actuariesindia.org
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Professional Courses
DESIGN
Professional Courses
DESIGN
Where
Creativity
makes magiC
The Indian design industry is growing fast and the demand for trained design
graduates is also going up. Heres how you can plan your career in design...
by Merril Diniz
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Lab-based Learning (top) students at nid practise the mantra learning by doing across
programmes like Communication design, Transportation design and Textile design; (left) a student of
a Hair and Make-up course at the neeta Lulla school of Fashion at the Whistling Woods campus in
Mumbai; students experiment in the classroom at the one-year-old Parsons isdi campus in Mumbai
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DESIGN
Hemant Suthar
aT WOrK students of Visual Merchandising at Pearl academy, Fddi and other institutes are taught to
create window displays like the one above; a student at ansal Universitys sushant school of design in
gurgaon creates a blueprint (Midddle); a fashion design sketch by a niFT student (far left)
Making a mark
A host of private institutes are making
their presence felt by ofering diverse
approaches. Srishti in Bangalore
encourages students to question and
design, keeping real-world problems in
mind. Pearl Academy, with ive campuses, has established itself as a household name, and has a strong connect to
industry trends. The Indian Institute
of Arts & Crafts, in Jaipur has a strong
focus on Indias rich craft heritage. The
IITs ofer MDes programmes at its four
campuses, while CEPT in Ahmedabad is
in a league of its own, with its researchintensive approach.
global footprint
International design schools are also
setting up schools in India. DSK Supinfocom in Pune, which is strong in product, transportation and game design
was set up by a French institute, while
Parsons Indian School of Design And
Innovation (ISDI) is associated with
Parsons New Design School, a premier
institute in New York.
Muhabit ul haq
Is a degree important?
who attended Pearl Academy, recalls,
When I inished school, I only knew
about NID and NIFT. I didnt get
through either of the schools but I heard
of Pearl. I took a few weeks intensive
sketching lessons because I knew it was
my weak sketching that prevented me
from getting through NID/NIFT. After
the lessons, I gave the Pearl exam and
cleared it. Lucky for Vivek, in retrospect he is glad he attended Pearl as it
provided him access to the real industry.
Many like Vivek, may not ind seats in
public institutions like NID, NIFT and
the IITs, and will need to look at options
in the private schools.
CHooSIng A DISCIPLInE
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Pradyumna Vyas
Professional Courses
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Product Design
From pens to kitchen appliances, Product Design is the stream that trains
designers to create objects of utilitarian value. Product Design involves an
understanding of materials, processes,
ergonomics, human behaviour and systems, and the product designers role is
constantly growing as she/her understands the larger implications of products, and the relationships with users.
This course helps you develop technological skills, manufacturing skills and
design management, all three key ingredients in product design.
Interiors, space and
furniture design
Contrary to the notion that interior
design is about decorating homes, professionals in the ield can be found working on all kinds of spaces. For instance,
you may need to design the interiors of
a hospital, keeping all aspects of healthcare process in mind. In fact, homes
form a minority of spaces that interior
design professionals work in. Commercial interior spaces include: oice spaces; institutions (public & private); colleges and schools; Retail spaces (malls,
shopping centres, department stores,
speciality stores, visual merchandising,
Radha Kapoor
DESIGN
Neeta Lulla
Professional Courses
How do we commercialise
design? How do we get designers
to monetize their skills? This function has been highly undervalued
but we are now seeing a boom in
technology and design innovation,
and we are actually seeing companies appointing Creative Officers
PrOFessiOnaL POrTFOLiO Mannequins dressed for the festive season by visual merchandising professional shammi raghuvanshi from Pearl academy (above); Custom-designed and created home furnishings by textile designer Chandrashekhar bheda from nid (Top right); Fitness band goquii designed from
product to logo, and more by Fractal ink design studio, co-founded by nidian Hemant suthar (right)
Communication Ability, English Comprehension, Analytical Ability and General Knowledge and Current Afairs, and
is a 150-mark test. The Creative Ability Test (CAT) that gauges creative and
innovative aptitude through colour and
illustration, is a 100-mark test.
SELECTIon ProCESS
NIDs Design Aptitude Test is a threehour 100 mark paper which tests Design
Problem Solving, Visual Sense, Observation & Perception, Environmental
Awareness, Mental Ability and Communication skills, through a range of
visual and textual questions.
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FDDI: You must appear for the Computer-based All India Selection Test
(AIST), which test you in Math, General
Science, English and General Awareness. Application deadline is May 20,
and the exam is on June 14, 15 and 16.
Pearl Academy conducts two all India
tests for its ive campuses. Design Aptitude Test examines your aptitude for
creativity, drawing, design ability, power
of observation and imagination, sensitivity to environment and communication skills, and the General Proiciency
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Employment options
Unlike in ields such as management,
most design pass-outs prefer working
independently. However, it is a good
idea to gain work experience and then
branch out on your own. The recruiting canvas is wide, ranging from export
houses, buying houses, design studios
and corporates, to automobile companies, architecture irms and design
labels. IT companies, today, are ready
to shell out up to INR 18 lakhs to snatch
a good design student, and according
to Pradyumna Vyas, Director NID,
across the board companies are willing
to pay more today, than ever before.
Smart tips
Once you enter design school, building
up your portfolio (online and oline), is
a must, so you are ready with a showcase
for recruiters at placement time. It is
important to develop your understanding of business and inance management
during your course. Design entrepreneur Vivek learnt this the hard way. For
a designer who is a business owner, the
smart thing to do is to assemble hardcore business managers, because a combination of skillsets will make your more
successful! Students can also join the
Association of Designers of India (ADI),
(www.adi.org.in) for mentoring, design
competitions and festivals. Formed by a
group of professional designers, you can
beneit from their experiences!
Professional Courses
DESIGN
Course
Duration Website
4/2
www.nift.ac.in
NID (3 campuses)
4/2.5
www.nid.edu
FDDI (8 campuses)
4/2
www.fddiindia.com
CEPT, Ahmedabad
5/2
www.cept.ac.in
4/2
www.upes.ac.in/school-of-design-studies(sods)
http://sid.edu.in/
M.Des.(Master of Design)
www.idc.iitb.ac.in
M.Des.(Master of Design)
www.iitd.ac.in
http://pearlacademy.com/
UG Diploma (Communication;Fashion:
Interior;Product);PG Diplomas(2 courses)
4/1
www.isdi.in
3/2
www.iamindia.in
DAIICT-Ahmedabad
www.daiict.ac.in
www.dypdc.com/
4/5
Srishti, Bangalore
http://university.apeejay.edu/schools/sdva/
3/4/5 www.gdgoenkauniversity.com/schoolofdesign/
1+3+2
http://srishti.ac.in/
4/2
www.mitid.edu.in/
4/2
www.apeejay.edu/aid/
Amity Institute of Fashion Technology, Noida BSc (Fashion {Des/ Technology/ Communication}, Textile) Masters
3/2
www.amity.edu/asft
3/2
www.dsksic.com/
2+1
www.rafflesadmin.com/india/index.asp
4/2
http://ansaluniversity.edu.in/sushantschool-of-design.php
3/2
www.modart-india.in/
2+1
http://raffles-millennium-delhi.com/delhi/
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www.wwineetalulla.com/
Professional Courses
LEGAL STUDIES
Prof.
Harpreet
Kaur
Gateway to Law
Getting a Bachelors Degree in Law, or
LLB, is the irst step to make a career
here. It can be a 3-year or a 5-year Integrated Degree. Bachelor of Law (LLB)
National Law
University,
Delhi
Prof. S
Shantha
Kumar
Director,
ITM Law School,
ITM University
52
Other graduates
may occupy the high
offices of Legislature
and Executive, but
not in the Judiciary. A Law degree
can open the door
to a wide variety of
careers, which other
degrees might not
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LegaL education in india has really arrived in a big way with nLus at the forefront of change
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Professional Courses
LEGAL STUDIES
Rajesh Chawla
Research programmes
Very few universities in India ofer
MPhil degree in Law. However, NALSAR Hyderabad has a one-year MPhil
programme with special focus on teaching and research. PhD programme in
Law is ofered at many universities
including Delhi University, Madras
University, Calcutta University, Bombay
University, Nagpur University, National Law School Bangalore, NALSAR
Hyderabad, NUJS Kolkata and NLU
Jodhpur. The minimum qualiication is
the PRoFeSSion of Law makes it imperative for you to study deep and wide throughout the career
Suruchi
Maitra
Vice President,
Human
Resources,
UnitedLex
Corporation
The paradigms of
choosing a career
are changing and so
are the opportunities
in the market. Likewise, Law students
are now not wary
of exploring nontraditional careers to
make a mark in their
professional lives
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Professional Courses
LEGAL STUDIES
Q. Why is it so?
A. Indian Universities do not have
good teachers because my students
of fourth year will get a package of
Rs 30 lakhs or so today so they will
not do Masters. If they will not do so
somebody from not that great a law
college or department will do Masters
and teach future Law students. So is
the case with institutions like IITs and
other good universities. So, it is a challenge to get the faculty who can deliver.
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Professional Courses
LEGAL STUDIES
Rohit Gautam
Job opportunities
Private-sector litigation
Chamber practice
Litigation irms
Non-proits
Academia
highLY coMPetitiVe atmosphere at top Law schools enhance the learning experience to a great extent
LAW AS A PROFESSION
The Bar Council of India regulates
legal education in India as thousands
of lawyers graduate every year from
almost 900 law colleges spread across
the country. But a Law degree alone
is not enough to become a practicing
lawyer. After completing Law School,
one must pass the All India Bar Exam
(AIBE).Eligible persons are admitted
as advocates on the rolls of the State Bar
Councils. Those admitted as advocates
by any State Bar Council are eligible for
a Certiicate of Enrolment.
New avenues
Earlier, the profession of practicing law
was limited to criminal and civil litigation. But now, the opportunities available for graduates from any of the top
Law Schools are phenomenal. After the
liberalization of Indias economy there is
Arpita
Singh
www.vahura.com,
Legal recruitment and talent
consulting firm
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Professional Courses
LEGAL STUDIES
Course
Institution
Location
Selection Mode
Website
Total Marks
200
BA. LL.B
NLU Delhi
Delhi
AILET
www.nludelhi.ac.in
200
BBA LL.B
Pune
www.bvuniversity.edu.in
Duration of Examination
Two hours
BA. LL.B
Ahmedabad
CLAT
www.ilnuadmission.in
BA. LL.B
Bangalore
-Do-
www.nls.ac.in
40 Marks
BA. LL.B
Bhopal
-Do-
www.nliu.ac.in
50 Marks
BA. LL.B
Gandhinagar
-Do-
http://gnlu.ac.in
20 Marks
BA. LL.B
Hyderabad
-Do-
www.nalsar.ac.in
Legal Aptitude
50 Marks
BA. LL.B
Jodhpur
-Do-
www.nlujodhpur.ac.in
40 Marks
BA. LL.B
Kolkata
-Do-
www.nujs.edu
BA. LL.B
Patiala
-Do-
http://rgnul.ac.in
BA. LL.B
Raipur
-Do-
http://hnlu.ac.in/HNLU_New/
home2
BA. LL.B
Tiruchirappalli
-Do-
www.tnnls.in
LL.B
University of Delhi
New Delhi
DU LL.B Entrance
http://du.ac.in/index.html
BA. LL.B*
Panjab University
Chandigarh
Entrance Exam
http://puchd.ac.in
http://jmi.ac.in/law
Logical Reasoning
* Note: There shall be a system of Negative Marking wherein 0.25 marks will be deducted for each of the wrong answer.
Job proiles
The plethora of opportunities available
to a lawyer in India is amazing. Young
lawyers these days enjoy an unprecedented range of options. While the most
popular options after graduation remain
law irms or corporate in-house legal
departments, we also see private-sector litigation emerging as an option of
choice. In addition, LPOs have shed the
stigma they once bore; today, they provide excellent opportunities with global
exposure to law graduates, says Arpita
Singh, who focuses on mentorship programmes at law schools, and works out
of the Delhi oice of Vahura (www.vahura.com), a premier legal recruitment and
talent consulting irm.
While Law irms and LPOs induct
associates, corporates induct legal executives. Specialized concerns such as IP,
research and arbitration consultancies
are also picking up graduates, with skills
in those areas. With Law schools mushrooming across India, we see strong
interest in the academic sector for Law
graduates as well as transferability of
skills across disciplines, Arpita added.
Top irms
Among Law irms, those like Amarchand Mangaldas, AZB, Luthra & Luthra,
JSA, Trilegal and Khaitan & Co remain
highly rated. On the corporate in-house
legal department side, opportunities at
organizations such as HUL, ICICI, ITC,
Ernst & Young and PWC are prized.
Rishabh
Chopra
Legal Talent
Management,
New Delhi
Its an undeniable
and interesting fact
that top tax-paying
lawyers are all
litigators. Litigation
is the most lucrative
stream though it
takes a fair amount
of time and effort to
reach that level of
practice
Money matters
Within the legal industry, pay scales vary
widely. Graduates from top Law Schools
can expect a package that ranges from
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BA. LL.B
New Delhi
-Do-
Gitam University
Vishakhapatnam
BA. LL.B*
New Delhi
IPU CET
www.ipu.ac.in
BA. LL.B*
Bhubaneshwar
KLSAT
www.kls.ac.in/index.html
LL.B
Tirupati
LAWCET
http://aplawcet.org/
LL.B
Mumbai
www.glcmumbai.com
Rajasthan University
Jaipur
RULET
http://uniraj.ac.in/
BA. LL.B*
Pune
www.set-test.org
BA. LL.B
Christ University
Bangalore
SLCU Entrance
www.christuniversity.in
BA. LL.B*
Dehradun
ULSAT
www.upes.ac.inw
Delhi NCR
LSAT
www.jgls.edu.in/
BA. LL.B
Lucknow
CLAT
www.rmlnlu.ac.in/
BA. LL.B
Kochi
-Do-
www.nuals.ac.in/web/index.aspx
BA. LL.B
Odisha
-Do-
www.nluo.ac.in/
BA. LL.B
Ranchi
-Do-
http://nusrlranchi.com/
BA. LL.B
Guwahati
-Do-
www.nluassam.ac.in/
BA. LL.B
Thiruvananthapuram
KLEE
www.cee-kerala.org/index.php/
home
* These colleges have more than one option for their basic degrees like B.A/BSc/ BBA LLb amongst others
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Professional Courses
IT CERTIFICATIONS
Acquire cutting-edge skills that make a difference in getting the right job or advancing your
career. Bridge the gap in your technology skills with IT certifications
Shutterstock
by Prerna Singh
AMITABh lAhIrI
president and Quality
leader, nIIT ltd.
Professional certifications
enable upgradation of technical
skills. These bridge programs
allow experienced users of
technology to upscale on the
existing fundamental knowledge. Business Analytics taught
on a cloud platform allows
learners to have a collaborative
and practical experience
Specialization
Certiications enable assessment and
validation of the deinite computing
skills. Such courses in IT are spread
across the entire spectrum of learning
a comprehensive language to complimenting add-on courses that accelerate
the career graph.
The core areas of certiications include
cloud computing, network security and
privacy. Areas such as mobile-based
application programming are coming into mainstream with the rampant
applications of embedded systems
(microprocessors) in customized consumer products such as mobile phones.
Major business certiications are drawn
from computer applications in the area
of business analytics and project management. The certiications are largely
ofered by three main clusters namely,
the vendors of the technology, government and private organizations.
IT now forms a core of our daily activities from computing to commuting,
learning to shopping, entertainment to
healthcare. Specialized courses cater
to the speciic needs of these service
sectors. For instance, courses in e-commerce, health informatics ensure eicient delivery of everyday services. They
TIered cerTIfIcATIons allow freshmen to advanced professionals to enahnce and upgrade skill set to suit market needs
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After 10+2
A plethora of courses can be pursued
right after 10+2. They combine computing experience with an opportunity
to learn fundamentals of programming languages. The 100-hour course
in ITES-BPO (Customer Care) by
Professional enhancement
Professional certiications in IT are
non-degree awards where a qualiied
individual is certiied by an authority
in the domain. Certiied courses recognize the evolving career paths in the
IT sector and train people to adapt to
these changes. These include vendors or
providers of speciic technologies. The
customized courses enable empowering manpower for specialized handling
of technologies. The prerequisites vary
for certiications including factors
such as past professional experience in
terms of time and technology domain,
qualifying preliminary examination etc.
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Education providers
Certiications and diplomas are ofered
by private and public institutions along
with speciic industries. Some of the
notable public institutions include
NIELIT and Centre for Advanced Computing (CDAC) with pan India centres
under the supervision of Department of
Electronics & Information Technology
(DeitY), Ministry of Communications
and Information Technology, Government of India. With capacity building,
research and education in IT as their
main aims, they ofer diplomas and
Professional Courses
IT CERTIFICATIONS
Q&A
Rohit Gautam
Anuj KAcKer
executive director
Aptech ltd.
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KeshAv shArMA
director,
jak software
Vendors
As the technologies change rapidly,
human resource requirement is generated making way for adaptation to the
new applications and processes. College students seek certiications to basic
level courses to make them job-ready
upon graduation as they are familiarized with the products of their potential
Accounting and multilingual computing. Advanced diplomas and certiicate courses in specialized domains of
Embedded Systems, VLSI Design,
Electronic Design and Automation that
ind applications in the semiconductor
industry are conducted by NIELIT
centers in Calicut, Aurangabad, Gorakhpur and Imphal in addition to select
CDAC training centres. CDAC attempts
to deliver education in advanced areas
of ICT (Information communication
Technology) like Geoinformatics and
Automation SCADA System through its
ACTS programme.
These government-recognized institutions give equal emphasis on software
as well as computer hardware training programmes. NIELIT in accordance with Manufacturers Association
for Information Technology (MAIT)
hosts diploma and advanced diploma
for training and education in Computer
Hardware Maintenance & Networking
(CHM).
Private institutes
Government institutes
The whole of gamut of information technology courses ranging from basic familiarity with computer system to advanced
diplomas are imparted by institutes like
NIELIT and CDAC. NIELIT conducts
a basic computer course on the same
lines as CDACs certiicate programme
spanning 1.5 months covering computer
fundamentals and Internet browsing.
The courses give familiarity with basic
computing activities to specialising in
niche technology areas.
In line with the mission to expand the
frontiers of electronics and information
technology, CDAC imparts education
through its major programmes namely, GIST - Programme for Advancing
Computer Education (PACE) and
Advanced Computing Training School
(ACTS) apart from corporate training.
The transmission of computer education in regional languages has been the
prime focus of PACE programme. It
is structured to deliver diploma and
advanced diplomas courses in areas
such as JAVA, E-commerce, Financial
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Professional Courses
IT CERTIFICATIONS
Shutterstock
Industry-specific
certifications
Information Technology inds applications in almost every sphere of our daily
life. From analysing business data to its
security, its pervasive role in ensuring
smooth functioning of service delivery
cannot be ignored. These range from
fashion to inance in addition to service
sectors like healthcare and e-commerce
that are driven largely by ICT. Institutes
ofer short-term courses that help to
understand fundamentals and deepen
the knowledge of IT tools and services
speciic to the industry.
dIploMAs In e-commerce, digital marketing, financial accounting are increasingly in high demand by specific industries
Fashion
NIFT Hyderabad awards a certiicate
in Computer Application in Fashion
Industry (CAFI) as a part of continuing
education programme. 10+2 pass-outs
can enrol for the 1-year course to learn
the role of IT in fashion business. We
use softwares like Photoshop and CoralDRAW for the basics while tools like
3DS Max and SolidWorks come handy
in product designing, says Nidheesh
Sasi, 2nd year, Fashion and Lifestyle
Accessory Designer, NIFT Bangalore.
E-commerce and
Digital Marketing
In the digital age, online shopping has
become a cost-efective and time-saving way of having goods delivered at
your doorstep at the click of a mouse.
Many companies engage in this business
model as it saves them logistic cost and
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Business Analytics
The validation in business analytics enables the industry to distinguish professionals equipped with technical expertise in handling tools for data research
and analysis The validation by IBM
Certiication Program and EMCDSA,
Microsoft render credence to users.
Professional Courses
IT CERTIFICATIONS
PROGRAMME OFFERINGS
Course Name
Duration
Institution
Website
JCHNE
12 months
Jetking
www.jetking.com/admissions/
O Level
13 months
NIELIT
www.nielitchd.in/doeacc-o-level
B Level
14 months
NIELIT
www.nielitchd.in/doeacc-b-level
144 hours
CDAC
http://cdac.in/index.aspx?id=dcrs
E-Commerce
144 hours
CDAC
http://cdac.in/index.aspx?id=dcrs
15 months
NIELIT
www.doeaccgkp.edu.in/advertisement/adhnsadcls1011advt.pdf
16 months
NIFT Hyderbad
www.nift.ac.in/hyderabad/ce.html
160 hours
SQLStar
www.sqlstar.com
Oracle
2 months
Aptech
www.aptech-education.com/courses-oracle.aspx
A Level
24 months
NIELIT
www.nielitchd.in/doeacc-a-level
ACCP Pro
20 months
Aptech
www.aptech-education.com/
DCS Plus
20 months
Aptech
www.aptech-education.com/
ANIIT (BSIM)
4 semester
NIIT
www.niitcloudcampus.com
ANIIT(IMS)
4 semester
NIIT
www.niitcloudcampus.com
40 hours
Aptech
www.aptech-education.com/
Cloud Computing
40 hours
Aptech
www.aptech-education.com/
40 hours
SQLStar
www.sqlstar.com/
6 months
NIELIT
www.nielitchd.in/advance-diploma-embeddedsystem-design
VLSI Design
6 months
CDAC
www.cdac.in
Healthcare Informatics
6 months
CDAC
www.cdac.in
6 months
CDAC
www.cdac.in
6 semesters
NIIT
www.niitcloudcampus.com
ACWD
9 months
Aptech
www.aptech-education.com/
CCNA Security
Cisco Systems
cisco.com
CCSA
FCESP
Fortinet Inc.
www.fortinet.com
McAfee
www.mcafee.com
MCSA
Microsoft
www.microsoft.com
SCS
Symantec
www.symantec.com
CSSA
Dell
http://accessories.dell.com
Oracle
www.oracle.com
RHCSS
Red Hat
www.redhat.com
SnortCP
Sourcefire Inc.
www.sourcefire.com
IBM
www.ibm.com
http://certification.googleapps.com/
* Where the course duration is not given, the time frame for completion varies, subject to certain conditions.
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64
U 360 2014
Priyam
Professional Courses
BUSINESS ADMINISTRATION
An undergrAduAte progrmame in management enhances your management skills and brightens your chance for an early foray into corporate world
BA is an undergraduate (UG)
management
programme,
which a student can pursue
after 10+2 exams. Programmes
such as Bachelor of Business Administration (BBA), Bachelor of Management Studies (BMS), and Bachelor of
Business Management (BBM) present
lucrative career options in the world of
business and corporate management.
BBA and related programmes at UG
level ofer a comprehensive understanding of business environment and management functions. These courses also
Why?
If you aspire for a role in corporate
world just after graduation, BBA is the
right professional programme for you.
Gautam Puri, Career Launchers Vice
President says, BBA is a stepping stone
to a rewarding career, provided you have
the right aptitude and inclination.
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Learning basics
Theses programmes give you a minimum of three years to learn basic management theories comprehensively. The
topics range from Business Economics, Accounting Principles, Finance
and Marketing Management, to Business Law, computer fundamentals, etc.
These courses help to develop a holistic
approach towards management.
Early opportunity
BBA programmes bring you closer to
the world of management, helping you
understand how business decisions
are made. If you wish to become an
entrepreneur, they assist you in thinking
Industry-it programme
The BBA programmes are also industryit as companies hire BBA graduates for
their entry-level mass managerial openings. An MBA would be a case of overkill
SANDEEP MANUDHANE,
CHAIRMAN, PT EDUCATION
Lesser investment
The BBA programmes ofer you an
opportunity to enter the working environment early in your life, making you
inancially independent. Pursuing an
MBA after your graduation in any other
stream is a more expensive proposition
than BBA programmes.
The return on investment (ROI) also
counts in favour of BBA. While MBAs
spend ive years after their class 12
examinations, it takes only three years
for BBAs to enter the job market, which
means a quicker ROI.
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BUSINESS ADMINISTRATION
Q&A
GAUTAM PURI,
VICE pRESIDENT,
CAREER lAUNCHER
FOCUS ON THE
FUNDAMENTALS
AND PRACTISE
TO SUCCEED
Q. When is the right time to start
preparing for BBA entrances?
A. For standard 12 students, March
end ( just after their board exams) is
an ideal time to start preparing for
various BBA entrance exams.
Q. What should be the initial preparation strategy?
A. Begin your preparation by studying the pattern of entrance exams. It is
advisable to irst cover topics that are
common to diferent papers, followed
by topics that are typical to any one
exam. The initial preparation should
focus more on strengthening ones
fundamentals of the subjects.
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Number of
questions
Difficulty Level
Possible
Attempts
General Awareness
25
Moderate
12 15
General English
25
Easy - Moderate
16 19
25
Easy
18 21
Quantitative Aptitude
25
Easy - Moderate
15 18
No. of
Questions
Difficulty Level
Possible
Attempts
Logical Reasoning
38
Easy
25 - 30
Language Comprehension
38
Moderate
22 - 27
General Awareness
37
Easy - Moderate
24 - 29
37
Easy
27 - 32
Total
Level of
Questions Difficulty
Priyam
Economics
Business Statistics
Finance
Operations Management
Business and Industrial Law
Business Environment
For specialized programmes, the elective courses vary accordingly. For example, the BBA IT programme ofered
by Symbiosis Institute of Computer
Studies and Research (SICSR) Pune
includes following exclusive courses.
l Information Technology
l Internet Technology
l Data Base Management System
l System and Software Practices
l Web Content Management
l Cyber Law and Regulatory compliance
l Software Project Management
l IT Risk Management
l Introduction to Green IT
While the duration of the BBA or BMS
programmes in all the universities of
India is 3 years, the same for University
of Delhi (DU) is 4 years. Till 2012, DU
Possible
Attempts
Approx.
Time Taken
(in minutes)
50
Moderate
35-38
30
50
Moderate
34-37
45
50
Tough
25-28
45
Total
150
94-103
120
Where?
BBA programmes are mainly ofered
under university ailiations. The top
universities in India which ofer BBA
programmes include University of
Delhi, Guru Gobind Singh Indraprastha
University, Mumbai University, Symbiosis International University, NMIMS
University to name a few. These universities conduct their own admission test
to select students.
IIM-Indore runs a 5-year Integrated Programme in Management at its
Indore campus. But since IIMs are still
not authorized to ofer a degree, its legal
validity for higher studies is under a
cloud right now.
The other BBA entrance exams
through which BBA admission is sought
include Under Graduate Aptitude Test
(UGAT) conducted by AIMA and St.
Xaviers College Kolkata BBA Entrance
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Professional Courses
BUSINESS ADMINISTRATION
No. of Questions
Verbal Ability
40
160
Easy
Quantitative Ability
60
240
Difficult
Total
100
400
Moderate
No. of Questions
Difficulty Level
Possible
Attempts
30
Easy
20 23
General English
40
Easy - Moderate
25 28
General Awareness
40
Moderate
12 15
Quantitative Aptitude
40
Easy - Moderate
25 28
Total
150
IIM-Indore give weightage to other factors that may include Personal Interview and class 12 results, admission
to GGS-IPU colleges and NMIMS is
based on performance in the written
examination.
One must bear in mind that the marking scheme for all the ive examinations,
except SET-Symbiosis, carries negative
marks for incorrect answers.
Entrance preparation
According to experts, BBA aspirants
should start entrance exam preparation
right after their class 12 exams.
Sharing preparation tips, PT Education Chairman Sandeep Manudhane,
says, First of all a student needs to
decide about how many exams he is
writing and what are the exam dates.
There after he should research about
exam syllabus, exam patterns, previous
year papers etc. and then he should start
preparing each test area in a phased and
planned manner.
Manudhane advises students to start
with brushing up the basic concepts of
each test area and then practise shortcuts, and do a lot of questions from
these areas in a time-bound manner.
These are time-tested methods which
yield good results.
As most of the entrance examinations consist of similar sections like
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Professional Courses
BUSINESS ADMINISTRATION
Institution
Affiliating
University
Years
Fee (Rs)
Selection
Mode
Website
Bachelor of Management
Studies (BMS)
Autonomous
52,095
(approx)
BMS
Entrance
Test
www.xaviers.edu
Bachelor of Business
Administration (BBA)
GGSIPU CET
BBA
www.vips.edu
Bachelor of Management
Studies (BMS)
Mumbai University,
Mumbai**
Merit
www.jaihindcollege.
com
Bachelor of Business
Administration (BBA)
NMIMS University,
Mumbai
NMAT (UG)
http://nmat.org.in/ug/
Bachelor of Business
Administration (BBA)
SET BBA
www.settest.org
Bachelor of Management
Studies (BMS)
Delhi University,
New Delhi***
774510270/
semester
DU BMS
CET/DU JET
www.du.ac.in
Integrated Programme in
Management (IPM)
Indian Institute of
Management, Indore
Autonomous
19 lakh
IPM Aptitude
Test
www.iimidr.ac.in/
Bachelor of Business
Administration (BBA)
Bharati Vidyapeeth
School of Management,
Pune
Bharati Vidyapeeth
Deemed University
52,000
BU-MAT
http://imed.bharatividyapeeth.edu/
Bachelor of Business
Administration (BBA)
Christ University
Christ University,
Department of Management Bangalore
Studies, Bangalore
4.95 lakh
Christ BBA
Entrance
Exam
www.christuniversity.in/
Deemed University
1.04 lakh
All India
Online
Entrance
www.manipal.edu
Bachelor of Business
Administration (BBA)
Gitam Institute of
Management, Gitam
University, Vishakhapatnam
Gitam University,
Vishakhapatnam
5.13 lakh
GITAM GAT
www.gitam.edu
Bachelor of Business
Administration (BBA)
Autonomous
3.84 lakh
Merit
www.amity.edu
52, 265
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Professional Courses
MASS COMMUNICATION
From LeFT To righT: Students of Broadcast Journalism at NDTV media institute engrossed in learning camera techniques; Students from Times School of Journalism
engaged in analysing news in newspapers; TV institutes teaches all nuances of videography; You learn how to take interview shoots; rJ Jiya at radio mirchi Studio
Professional Courses
MASS COMMUNICATION
you to transfer skills in many interesting ways, informs Sashi Kumar, Chairman of Chennai-based Asian College of
Journalism (ACJ). With the multiplier
approach of journalism, it is broadly
termed as Mass Communication or in
short, Masscom.
Media is growing so fast it has outpaced even IT and Tourism. This sector is very buoyant as TV, Radio, new
media, print is growing by 15, 20, 25 and
8 percent respectively, says John Brittas, CEO of regional channel Kairali TV.
Employing over one million people,
directly and indirectly, the job potential
in this sector is tremendous.
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have an aptitude for research, then stories become extremely shallow, shares
Varadesh Hiregange, Director, School
of Communication, Manipal University.
Do higher degrees hold value during
recruitment? Usually employers dont
diferentiate between UG and PG, but
salaries vary. A UG candidate can expect
2.5 lakh rupees and PG/ Masters 3.5
lakh per annum, says Hiregange.
Prof. Kalyan Chatterjee, Deputy
Director, Amity School of Communication feels that BJMC lack in depth
knowledge compared to MJMC. After
BA Journalism, Akhshaya Ganesh
joined Manipal School of Communication for Masters in Communication
to specialise in Broadcast Journalism.
UG brushes your basics, but Masters
broadens knowledge about how to
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SASHI
KUMAR
Chairman,
Asian College
of Journalism
Professional Courses
MASS COMMUNICATION
DEVLIN ROY
Principal, Times School of Journalism
iN A STUDio-BASeD TV production, the producer coordinates and manages crew, set and tech equipment
Q. Give us a snapshot of TSJs
curriculum
A. In these days of paid content and sting
operations, freshers should have a clear
idea of what they are supposed to write
and how. Our teachers pick up relevant
examples like defamation, contempt
of court, plagiarism, and then explain
these concepts. Students go out in the
ield right from the beginning. If there
is a building collapse in the vicinity, our
students will go and cover it.
Q. What is the placement scenario?
A. In many cases, the trainers are
actually the people who hire freshers in
their team. This is akin to your teacher
being your would-be boss. Besides Times
Group, our students are hired by PTI, HT,
Asian Age, NDTV, Reuters, CNN-IBN to
name a few.
Q. Job proile and pay packages for
freshers?
A. Initially, a fresher joins as trainee
journalist. On conirmation they get
designations like Sub-editor, Reporter,
Assistant Producer. Some join broadcast
journalism and become producers,
reporters or editors. Depending on the
voice quality and diction, some may even
go on to become anchors. Those who join
online news portals can become a Subeditor or a reporter. The pay packages
vary between Rs 2.5-5.0 lakhs depending
on the organization, quality/experience
of candidates.
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TV & RADIO
Unlike Print, in TV a reporter is engaged
not only in news gathering but also in
packaging and presentation of visuals.
They gather skills about anchoring,
presentation, interviewing, reporting on
camera, digital editing and more. Senior
Asst. Producer at Times Now, Uzma
Mollah recalls, At ACJ, along with studio/ield production exposure, I learnt
the art of storytelling to compose news
bulletins, documentary ilms. In radio, a
student needs to have a knack for sound.
You need skills to conceive, plan and
manage audio production.
Job outlook
A TV professional must have good visual sense and ability to express in a few
words. An outgoing person with good
interactive and report writing skills is
usually hired as a reporter. For a desk
job you should have excellent language
skills and subject knowledge. Photo
journalist/cameraman, graphic designer
and cartoonist are also important proiles. The 24x7 nature of the TV news
makes it imperative for media persons
to work at odd hours.
FM radio is booming after the sector was opened to private sector. Anjali
Sharma popularly called RJ Jiya in
Radio Mirchi, Patna comes daily on
air on her show called 90s not out.
With her mesmerizing, vibrant voice,
she lifts up her listeners by playing ilm
song tracks and interviewing celebrities.
Her team comprises 5 RJs, copywriter, promo producer and programming
head. The beginners could earn between
Rs. 20,000 to Rs. 25,000 per month.
JOHN
BRITTAS
CEO, Kairali TV
MEGHANA
GHAI PURI
President,
WWI
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Professional Courses
MASS COMMUNICATION
Course
Website
www.ftiindia.com/index.html
www.asianmedia.org
Diplomas in Communications/Advertising
www.mica.ac.in/mode/home
Multiple courses
www.iimc.nic.in/aboutus.html
http://simc.edu/
Four MA programmes
http://ajkmcrc.org
www.xaviercomm.org
www.welingkar.org
www.manipal.edu
www.timesmediastudies.com
www.bvbdelhi.org
Multiple programmes
www.amity.edu/asco
www.ndtvmi.com/index.html
http://whistlingwoods.net/whistling/
schools/school-of-film-making
PG Programme in Journalism
www.exims.in/
PG Diploma in Broadcast
Journalism
http://aajtak.intoday.in/tvtmi.html
Multiple programmes on
new media domains
www.iijnm.org/
Multiple courses
www.newdelhiymca.in/imsit.php
PG Diploma in Journalism
www.manoramajschool.com/
Multiple corurses
www.unipune.ac.in
www.mcu.ac.in/
ANJUM
RAJABALI
SHARNAZ
PATEL
Scriptwriter
Actor
Sustaining yourself
Job outlook
Advertising job is best suited for those
who are creative. Ask IIMC alumnus,
Ashish Chakraborty, now National
Creative Director, Contract Advertising what he expects from professionals?
The advertising world is all about ideas.
You have to be lexible, quick in learning.
We look for excellent writers to demonstrate ideas well, he says. Having excellent communication, good presentation,
team skills is an asset for the advertising
world. After years of experience, the
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Professional Courses
FOREIGN LANGUAGES
Laura BenItO
Director General,
Instituto Hispania
IndIan students are increasingly learning foreign languages to move up their career graph
rank Smith, a renowned psycholinguist, famously said, One language sets you in a corridor for
life. Two languages open every
door along the way. Imagine a situation,
where from amongst thousands of job
applicants to an MNC, you get selected,
because your CV boasts of Spanish, or
say, French.
In India, proiciency in a foreign languages seems to have become a norm
now, as it guarantees a job in an Embassy with quite a number of perks, or one
which ofers foreign trips and so on.
With organizations expanding internationally and venturing into new territories, they stand in need of skilled
professionals who can transcend languages and cultural barriers and enable
smooth and successful business transactions, said Aditya Narayan Mishra,
President Staing of Randstad India,
an HR services provider.
Growing demand
There is a growing demand for candidates with great language skills in
multinational companies and Indian
conglomerates across sectors like IT,
Publishing, Advertising, Entertainment,
Mass Communications, Aviation, Hospitality & Tourism, Education & Training and Public Relations, to name a few.
Students have many foreign languages
to choose from: Arabic, French, German, Mandarin, Persian, Portuguese,
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Fee structure
The fee structure of the courses varies from public to private institutes.
At Delhis Jawaharlal Nehru University (JNU), a language student has to
pay just Rs. 500-600 annually, and at
Delhi University (DU), it is between Rs
3000-3500. At language institutes like
Alliance Franaise (French), Instituto
Hispania (Spanish), Institute of Russian
Top courses
Numerous options are available for
those who are keen on becoming proicient in these popular foreign languages.
At the beginners level, one can opt for
certiicate courses ofered by institutions like Max Mueller Bhavan, Alliance
Francaise and similar others institutes.
One can opt for a 4-year integrated
Bachelors Degree course at DU, or a
3-year Bachelors degree from JNU,
Jamia Millia University, The English
and Foreign Languages University
(EFLU) and other universities.
Almost all universities have avenues
for postgraduate and doctoral studies. A
language graduate can opt for Masters
followed by MPhil or PhD. The higher
degrees open up opportunities in teaching at universities and senior positions
in companies that need language specialists. Besides, the earning potential
also increases to a great extent, depending on your qualiication.
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Professional Courses
Professional Courses
FOREIGN LANGUAGES
When countries
outsource their
operations to India,
mastery over foreign
language is a business
necessity
EMPLOYMENT SECTORS
Teaching & Research (in India or abroad)
Government
Management
Print and Electronic Media
All India Radio (foreign language services)
Indian Armed Forces
RAW
Paramilitary forces
Embassies
MNCs
Call centres
Export-import Houses
Tourism
Hospitality
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How to get it
Most of the universities ofering BA
conduct entrance exams to gauge the
applicants aptitude.
The papers for BA are largely based
on general knowledge, reasoning and
a bit of English, which basically judges
ones language aptitude. For the MA
exam, one must have a reasonably good
command on the foreign language. Simple, clear sentences and well articulated
ideas are appreciated by examiners.
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FOREIGN LANGUAGES
Professional Courses
FOREIGN LANGUAGES
Muhabit ul haq
students learn speaking, reading, writing, translation and interpretation at language schools
Language
Courses
Website
Alliance Franaise
French
Certification/Diploma
www.kukinfo.com
Instituto Hispania
Spanish
Diploma/Certificate
http://institutohispania.com
German
www.goethe.de/ins/in/ned/
enindex.htm?wt_sc=newdelhi
Japanese
Certifications
http://momo.jpf.go.jp/jlpt
Japanese
Diploma/Certificate.
http://www.bnk-india.org/
Russian
Certificates
www.russiancentre.org.in
Chinese
Diploma/Certificate
www.chinese.in
Bangalore Nihongo
Kyooshi-kai (BNK)
Chinese
Diploma/Certificate.
www.bnk-india.org/
Russian
Certificates
www.russiancentre.org.in
Chinese
Diploma/Certificate
www.chinese.in
http://sflmod.nic.in/
French, Mandarin
Certificate
www.ilsc.in/
Certificate
www.foreignlanguageinstitute.
in/inner.php?id=10
Japanese
Diploma/Certificate
www.mosai.org.in/portal/
index.php?page=about-mosai
Japanese
Diploma/Certificate
http://jaltap.org.in/
Japanese
Diploma/Certificate
http://momo.jpf.go.jp/jlpt
Arabic,French,Spanish,German, Diploma/Certificate
Italian,English,Portuguese,Japa
nese, Chinese,
www.bvbdelhi.org/jawahar_
academy/jawahar_lang.html
YMCA
www.newdelhiymca.in
We teach them
to communicate first
and then grammar
and writing. We help them
to attain expertise in
basic communications in
different situations
EVELYNE SIREJOLS
Director, Alliance Francaise,
New Delhi
Research Associate
Interpreter
l Tourist guide
l Air Hostess or Flight Steward
l
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Pankaj Kumar, 25, who is learning German at A2 level at Max Mueller Bhavan
says that just a graduation does not
ensure any job these days and a foreign
language ensures a job even without
degree. Pankaj plans to study German
till the highest C2 level and become a
foreign language teacher.
There is nothing called unemployed
if you know Spanish in India, Benito
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Professional Courses
FOREIGN LANGUAGES
Language
Courses
Website
University of Kashmir
Certification/Diploma
www.kashmiruniversity.net
Doon University
MA (Integrated)
www.doonuniversity.ac.in
Madras University
MA/MPhil/Certification/Diploma
www.unom.ac.in/
Jadavpur University
Advance diploma/Certificate/
Diploma
http://www.jaduniv.edu.in
BA /Diploma/Certificate/Advance
Diploma/MA/MPhil/PhD
www.jnu.ac.in/SLLCS/
MA
www.efluniversity.ac.in/
Delhi University
BA Honours/Diploma/Certificate/
Advance diploma/MA/MPhil/PhD
www.du.ac.in/index.html
University of Calcutta
Diploma/Pre-MA/MA/PhD
www.caluniv.ac.in
University of Mumbai
BA/MA/Certificate/Diploma
www.mu.ac.in
University of Pune
Diploma/MA/MPhil
http://fl.unipune.ac.in/
http://ptuforeignlanguages.
ac.in/
Diploma/Advance Diploma/COP/
BA/MA/MPhil
http://jmi.ac.in/studyatjamia/
courseslist
Osmania University
MA/Senior/Junior Diploma
www.osmania.ac.in
Bangalore University
MA/Advance diploma/Higher
Diploma
www.bangaloreuniversity.ac.in
Christ University
Certificate/Advanced certificate
www.christuniversity.in/
French, Arabic
PhD
www.ignou.ac.in
such as online content writers, translators, interpreter, tourist guide, diplomatic service professional and foreign
language trainer, to name a few.
Those with a good grip are well paid.
Typically, language experts earn anywhere between INR 20,000 to INR
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Professional Courses
HOSPITALITY
TreaT guesTs
as god :
aThiThi
devo Bhava
C
Mohit Nirula
by Rajaram Sukumar
Rising demand
Inspite of slowing economic growth,
global operators in the hospitality sector are setting shop in India. InterContinental Hotels Group, Hyatt Hotels
Corp. and Starwood are some of the
big names coming in. Hilton too plans a
new hotel next year. So the demand for
skilled personnel is bound to pick up in
a big way. Oicial data shows this sector
needs over two lakh professionals a year.
But only 18,000 hospitality graduates
pass out annually.
Talent shortage
Oicials say, the biggest challenge for
the industry, as on date, is the paucity of
skilled talent. Both domestic and international hotel companies are looding
the market with new inventory, thereby
creating an unprecedented demand for
talent. The hotel management institutes have also become a happy hunting ground for talent by non-hotel
companies too. This further widens the
demand-supply gap for talent in the
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The OberOi Groups STeP programme (Above) offers hospitality students the opportunity to acquire all
round and specialized skills and knowledge in all departments of a hotel
Courses on offer
Students go for undergraduate courses
in hospitality sector for a variety of reasons from hefty pay packages to passion for food and beverages. I am a
big foodie and I love cooking. I aspire
to become a successful chef in future.
These reasons acted as catalyst for my
decision to foray into hotel management sector, says Maahi Trivedi, 9th
rank holder in NCHMCT JEE 2013 and
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Admission process
After completing 10+2 you can opt to
study Hospitality or Hotel Management
at top of the line public and private institutions across the country. Almost all
the institutions select candidates based
on performance in the entrance examination and group discussion followed by
personal interview.
Public sector
In the public sector, currently there are
29 Institutes of Hotel Management
(IHMs), comprising 21 Central IHMs
HOSPITALITY
Dean - Academics,
Ecole Hoteliere Lavasa
Ravi Kapela,
Professional Courses
Industry-run courses
Learning experience
The Oberoi Group ofers Systematic
Training and Education Programme
(STEP) that has two 3-year courses:
Hotel Operations Programme and
Kitchen Operations Programme.
Ecole Hoteliere Lavasa ofers a 4-year
Hospitality Management course, which
is a hands-on, interactive and technology enabled learning experience.
ITC
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Management
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Earning potential
Although chefs and general managers
are paid in lakhs, a fresh HM graduate
may have to start with a leaner package.
In a three- star property, the take home
salary of a trainee per month may start
from Rs. 10000, in a four-star Rs. 15,000
and in a ive- star it could be Rs. 30,000
onwards. The overseas chains, which
open in India, have high posts usually
assigned to foreign nationals who draw
higher salaries, thus pushing the bar for
Indians as well.
Industry expectations
Life can be really tough for a young person seeking a career in the hospitality
and restaurant industry. He or she must
be ready to invest in her career growth
by learning all disciplines of Hospitality:
Front Oice, Housekeeping, F&B Service and Food production. One has to
be comfortable with unearthly working
hours and doing menial work at times
can be a dampener; simultaneously it
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Looking forward
Some students take up a career in hoteliering for the glamour quotient, which
incidentally is only a small facet of the
bigger picture. If you have a burning
passion to enter this profession, be prepared, you will be recruited for attitude
and trained for skill.
With inputs from Nafisa Khatoon
Professional Courses
HOSPITALITY
Institute
Duration
Eligibility
Selection
Website
3 Years
10+2
NCHMCT JEE
Entrance Exam
www.nchm.nic.in
-Do-
-Do-
-Do-
www.nchm.nic.in
2 Years
Graduation/
Diploma in
Hotel Mgmt
-Do-
www.nchm.nic.in
IHM (8 campuses)
1 Year
10+2
-Do-
www.nchm.nic.in
-Do-
-Do-
-Do-
www.nchm.nic.in
IHM (2 campuses)
-Do-
-Do-
-Do-
www.nchm.nic.in
-Do-
-Do-
-Do-
www.nchm.nic.in
-Do-
-Do-
-Do-
www.nchm.nic.in
1.5 Years
10th Pass
-Do-
www.nchm.nic.in
-Do-
-Do-
-Do-
www.nchm.nic.in
Apeejay Institute of
Hospitality, Navi Mumbai
3 years
10+2
Online Test+PI
www.aih.edu.in
Apeejay Institute of
Hospitality, Navi Mumbai
-Do-
-Do-
-Do-
www.aih.edu.in
Osmania University,
Hyderabad
-Do-
-Do-
www.iactchefacademy.com
-Do
1 Year
Graduation/
Diploma in
Hotel Mgmt
www.iactchefacademy.com
3 years
10+2
NA
www.meritworldwide.
com/
IIHM (6 campuses)
-Do-
-Do-
E-CHAT+ GD+ PI
www.iihm.ac.in/
Hospitality Management
Programme
4 years
-Do-
Tests + PI
www.ecolehotelierelavasa.com
3 years
-Do-
Three rounds of
selection process
www.oberoigroup.
com/careers/join_us/
step.htm
-Do-
-Do-
-Do-
-Do-
www.oberoigroup.
com/careers/join_us/
step.htm
WelcomLegionnaire
Programme (only for boys)
4.5years
-Do-
Test + PI
www.itchotels.in/
itchmi/WelcomLegionnaire-programme.html
IHM Auranagabad
4 years
-Do-
Test + GD+ PI
www.ihma.ac.in/
-Do-
-Do-
-Do-
Test + GD+ PI
www.ihma.ac.in/
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Professional Courses
iNsTrUCTiONAl DesiGN
Multimedia
Contents
Technology
Shutterstock
A growing ield
Instructional Designers are most sought
after in the training and learning industry. However, they are relevant in almost
any sector/vertical where there is a need
for training to solve a problem. They
develop classroom training and e-learning for employees of large corporations,
and also curriculum design and development for universities. Publishing houses and online publishers need them to
design and develop online content. They
are hired by e-learning companies. Does
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by Salil Jayakar
Case study
Standard Chartered Bank (SCB) wanted an online tutorial to train its Customer Service Oicers (CSOs) about
its new web-based one-screen application. So, the instructional designers
at Kern Learning Solutions developed
task-based tutorials to help the CSOs
learn about various tabs and ields in
the new application. Each tutorial had
modules, followed by a multiple-option
quiz at the end of each. The instructional
Enhancing learning
Sabari Chattaraj, founder of Rubikube Solutions explains the role of an
instructional designer in more detail.
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NIIT
Lionbridge
Aptara
Harbinger
A multi-dimensional role
Most instructional designers think just
being a good writer is enough. Yes, it is
important to be a good writer but more
important to think at a programme level
with all the elements together. Only
those who can visualise a programme
end-to-end will grow faster in this profession, shares Geeta. Sutapa Mukherjee, a senior consultant with a prominent
e-learning company in India believes
that a good instructional designer must
have cross functional skills such as efective communication skills, knowledge
of graphics and Dreamworks, Learning Management Systems (LMS),
visual programming, etc. Some of the
best designers have some software background as well and the curiosity to ask
the right kind of questions! An analytical mind helps to understand what the
client really wants, she says.
Qualiications
Over the last few decades this role has
attracted people from myriad professions - writers and editors, researchers, educators, innovators, developers,
project managers and media experts.
Professional Courses
Institute
iNsTrUCTiONAl DesiGN
Course
Eligibility
Website
Masters in Educational
Technology
http://sndt.ac.in/courses/courses-by-sub/dept/education/
edu-tech-juhu/ma-in-education-technology.htm
www.scdl.net/distance-learning-in-instructional-design.
aspx
PG Diploma in Instructional
Designing
www.icat.ac.in/courses-p-g-instructional-design.asp
4C-Learning Solutions
(Bangalore)
Certificate Course in
Instructional Design
www.4c-learning.com/instructional_design_bangalore_india.htm
An BA or MA in English, Education,
Sociology or Psychology, Anthropology
or Journalism, can add value to the role,
and even regular graduate with a keen
interest and lair can succeed.
However, instructional designer
should ideally have done a course in
instructional design or educational
technology. The course teaches you
the principles and theories. On the job,
you learn about the application of these
principles and theories, says Geeta.
Earning potential
An entry-level instructional designer
starts of with approximately INR 2.25
lakh annually. At the mid-career level,
salaries are in the range of INR 4 lakh
to 6 lakh depending on experience,
the strength/position of the company
and the location in the country. Top
GEETA BOSE
Co-Founder & Director, Kern Learng Solutions
Professional challenges
Since instructional designers are not
necessarily subject matter experts, the
biggest challenge for them is to understand real life scenarios for the target
audience. For example, an instructional
designer who does not have a background in mobile technology or gaming
may not be able to easily design a training programme for a mobile or gaming
company client. Cross-cultural considerations have to be taken into account
when developing content. Always
be aware of the Dos and Donts for a
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Honing skills
The important thing for anyone making a career in instructional design is
to work on as many diverse and challenging projects as you can. Dont just
limit yourself to instructional writing.
Hone your skills in instructional technologies and visual design too, advises
Geeta. Importantly, one must build a
domain specialization. For example,
aim to be the best instructional designer
in the healthcare training domain or
gaming, mobile, hospitality, banking or
in any other sector/vertical. Ultimately,
instructional designers need to constantly upgrade their skills to be on top
of the learning curve.
The writer is a freelance journalist and
blogger based in Mumbai
Universities
INCUBATED AT
ENTREPRENEURSHIP
ESTABLISHED
APRIL 2013
KEY PROMOTER
PaPer-making
goes eco-friendly
by Princi Sharma
The process
The biological process involves use of
enzymes rather than chemicals. This
process also involves the use of an
unconventional pulp source, a common
weed that is found in abundance. Using
Achievements
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the preliminary research and for completing the lab scale for the devised process. The University has given us free
incubation support at KIIT TBI and
continues to provide lab space for further research and product development.
The TBI is helping us to procure funding
for commercialization and upscaling,
he informs.
Target Market
Since paper is basically required as a
stationary or for packaging it would be
predominantly used in sectors involving education, crafting and card making, mass communication, printing,
food packaging, etc. Thus the intermediate customers of the company would
include organizations in the aforesaid
sectors and the end users would be the
common mass.
Future Plans
Our immediate plans are to upscale the
process to a bench/pilot scale and develop products for commercialization. We
have already located a place for setting
up a manufacturing unit and the authority there has sought to collaborate with
us, shares Anurag.
We intend to setup a unit near Chilika
considering location advantages such
as abundance of raw materials. Moreover, Chilika Development Authority has
agreed to tie up with us. We are now
looking for investors and potential partners, he adds.
A time to celebrate.
A time to introspect
hough world renowned poet Robert Frost may not like the modiication
to his poem, this is exactly how we feel at Careers360. Five years ago, on
March 31, 2009, we began our journey with the irst issue of Careers360.
Our objective, then and now, has been the same - to help students choose
the career they deserve.
Five years down the line, we have six diferent portals at www.careers360.com which
have 6781 articles, 1000+ notiications each year and 100+ E-Books. A full-ledged
counselling platform www.mycareers360.com is up and running. We also have produced multiple almanacs, small guide booklets, and 60 info-packed issues.
The fact that our readership on the web is larger than the two nearest competitors
put together, shows we are on the right track. Thank you for your steadfast support
and commitment. This support also pushes us to do more. We realise there are plenty
of domains where we are yet to dig deeper. Vocational courses are one among them.
Short-term certiications are another. Diplomas are the third. Non-recognised shortterm programmes form yet another domain that needs attention. Ailiated colleges
and general degree programmes need a much more critical gaze.
While we have touched base with you reasonably well in the digital space, mobile,
television and radio are mediums, which we are yet to explore.
The last ive years have given us grounding and solidity. The next ive are going to be
exhilarating, and will let us ly. With new media forms and multiple ways of reaching
out to you, we are sure we will be there, whenever and wherever you need to decide
on your education and career.
So be with us. Write to us. Tell us what you need. Your constant feedback and advice
are exceptionally important to each one of us at Careers360.
After all, to us and you A CAREER IS A LIFE.
Happy ifth anniversary to both Team Careers360 and its community!
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