Rhetoric Followers Want New Rhetoric - NewView Options Provides the Rhetoric of

Newness

Many major scholars of Rhetoric have been calling for a New Rhetoric for years
because Rhetoric hasn't panned out well, especially as applied to writing. NewView
Options claims to have created an effective Rhetoric of Newness to replace the
old, ineffective Rhetoric of forms handed down from ancient Greece.

Provo, UT, January 28, 2010 -- Since the 1850s, there have been many complaints in
educational circles about the teaching of writing. In 1936, an internationally
regarded British authority on communications, I. A. Richards, indicated that
colleges should "dismiss... to Limbo" the teaching of Rhetorical writing in
freshman English.

In 1921, 1939, and 1959, distinguished members of the National Council of the
Teachers of English also recommended the abolition of writing in Freshman English.
And in 2003, the National Commission on Writing (NCW) called "for a writing
revolution because there's a crisis in the teaching of writing in American schools
- far too many of our students write too poorly to do college work."
( http://bit.ly/NCWReport )

Bill Drew, CEO of NewView Options, a company involved with teaching writing,
thinks that the NCW is right to be worried. "Sure, there's a real crisis. But
then, what do you expect when you keep trying to force an ancient system of
speaking, communication, and writing on modern people, a system that should have
died when the ancient Greek empire died about 2,000 years ago?"

What system is Mr. Drew referring to? "Rhetoric, of course. In the first place,
Rhetoric was intended as a system for teaching Greeks to speak-not write-before
huge juries of over 1,000 members. And the crisis is not recent - it keeps popping
up, as scholar Robert J. Connors explained in his 1994 article, 'Crisis and
Panacea in Composition Studies: A History' ( http://wrt-
howard.syr.edu/Bibs/Crises.htm ). That's the whole history of teaching writing: a
crisis, a quick fix cure-all, and then sweep it under the rug until someone
hollers Crisis! again.

"Doesn't anyone know about the December 8, 1975, Newsweek cover article, 'Why
Johnny Can't Write'? Same thing happened then - people got upset and excited,
authorities vowed they would do whatever it takes to solve the problem, and then
it was forgotten - until a new crisis raised its head in 2003 and authorities made
the exact same promises. Seven years later, now, the crisis is being ignored and
we're back to schooling as usual, with Rhetoric leading the way down the
steepening decline. The 'crisis' will be worse next time, unless we trash
Rhetoric."

Trash Rhetoric? Bill Drew may be a lone voice in demanding the demolishing of
Rhetoric. "Actually, for years now, many authorities on Rhetoric have been calling
for a 'New Rhetoric' to replace the Old Rhetoric ( http://www.jstor.org/pss/357749
). I won't cite their credentials, but here's a sampling of authorities in the
field of Rhetoric and Composition who have been demanding a 'New Rhetoric' for
some time: I. A. Richards, Kenneth Burke, Wayne C. Booth, W. R. Winterowd, Francis
Christensen, James L. Kinneavy, E. D. Hirsch Jr., Andrea Lunsford, Lisa Ede,
Richard Lanham, Reed Way Dasenbrock, C.H. Knoblauch, and Lil Brannon."

What exactly is wrong with Rhetoric that so many authorities want to replace it?
"Well, Rhetoric focuses on forms, completely ignoring content. Rhetoric is
inflexible, and doesn't take into account the major principle of my NewView
system: What's new to the reader. My NewView system provides a true Rhetoric of
Newness - instead of a New Rhetoric - with a breakthrough set of concepts that
generate newness of content for readers. I introduced NewView to the world at
large in my new e-book, The Secret DNA of Writing Essays - And Everything Else, on
December 31, 2009. My company, NewView Options, has also released a computer
program that helps students create their NewView Thesis statements, which is THE
fundamental building block for essays."

Drew's e-book, 'The Secret DNA of Writing Essays - And Everything Else', is
available now online at http://bit.ly/BuySecretDNABook for $8.50. It is also
available on Amazon.com as a Kindle e-book for $9.50. The companion software,
NewView Essay Services, which automates the thesis-making process as outlined in
the e-book, is available at http://bit.ly/SecretDNASoftware on a subscription
basis for 3-, 6-, and 12-month terms ($10.50, $15.50, $20.50).

About NewView Options:

Founded in 2008, NewView Options is a Provo, UT, firm specializing in the teaching
and training of writing, for both beginners and the more advanced. The company is
focused on promoting its propriety NewView approach to writing, communications,
and teaching. NewView Options provides Education Discount rates for school
districts. Call 1-801-373-0447, visit http://secretdnaofwritingessays.com/, or e-
mail billdrew@richcontent.com.

Contact :
Bill Drew
NewView Options
Provo, UT, USA
801-373-0447
billdrew@richcontent.com
http://secretdnaofwritingessays.com/