CONSTUCTION OF DIGIPAK

To construct the digipak, I firstly began to merge the two separate images of
the artist and the featured artist (Emily and Jana) as the photos were taken
separately, on different days and times. Due to schedules and lessons, at
one point we were unable to get them together to take images for the
digipak and website, therefore it had to be taken individual which made me
merge two appropriate images of the same shot and similar expressions on
Photoshop. After this process, I saved the image as a JPEG then uploaded it
on PicMonkey and started to make various drafts of the digipak front cover.
This allowed me to attempt to add different affects and colours on the image
to get the perfect and successful front cover. The reason why Jana (featured
Artist) was included on the front cover of the digipak is because me and my
partner thought we should keep Rouge Noir as a group, therefore Emily
and Jana together. We got this inspiration from Icona Pop. They were first
presented as a group and were to be featured on every panel and on the
website. 0

To create these drafts, I used an editing

website called PicMonkey. It is a free
photo editor which adds filers, texts and
other edits to the image. It allowed me to
touch up on facial features and create
outstanding graphics in similarity to
Photoshop; however PicMonkey is easy
to use and allowed me to create drafts
rapidly. PicMonkey allowed me to
experiment and create several covers
for the digipak in order to get feedback.
Therefore I tried editing more images
that were taken of Emily and Jana
together

Once I played around with these images, me and my partner asked our target audience
what they liked and disliked about the digipak alongside watching the music video in order to
relate the digipak to the theme and concept of the Out Alive music video. After receiving
feedback from the target audience, we had feedback such as "The two main artist should
give direct gaze with more expression to make the audience feel more involved and feel
engaged when looking eye level at the stars". We got more feedback on the use of colour
which was positive and conformed to the codes, conventions and mise-en-scene of that Pop
Genre. From getting specific feedback on how the two main appear on the digipak cover, me
and my partner planned another photoshoot where we could manage to get both of the main
artist into the schools studio during a free period. Once we took and gathered the images, I
went ahead and edited more for the digipak, here is another draft of the main cover:
We managed to receive many positive
feedbacks on this digipak front cover
such as the style and use of colour is
different from the first few drafts and
relates more to the stereotypical
representation of a pop genre with
artists that the female target audience
aspire too. The target audience
preferred this draft in comparison to the
first few drafts due to the effects used
to engage the target audience.
However, there were some negative
feedbacks from the image such as the
facial expressions of the two artists do
not conform to the stereotypical
representation of Pop artist. The image
looks like it was forcefully taken;
therefore this was a definite drawback. From several feedbacks we received from the
audience, we were told to keep only Emily as the main artist and front of the digipak since
she was seen more in the music video. Therefore we took on the target audiences feedback
and I managed to create more examples using the same consistent colour scheme.

Whilst creating these digipak examples for the front cover, I went back and gathered
feedback on the process of making as this will help me further develop creating the covers in
order to engage and satisfy the specific target audience. We received many positive
feedbacks after keeping Emily as the main artist on the front cover. The target audience
preferred the fact that Emily was the main artist and main cover of the digipak, website and
music video as she conforms more to the star quality of pop genre. Another reason we
planned to keep Emily as the main artist was because her images turned out to be more
successful than Jana's as Emily posed like a star and her facial expressions and posture
related more to the album name. We yet again used the studio because of the effective
equipment provided previously when taking images of our featured artist. We let our main
artist know about the mise-en-scene so we wouldn't have to face the same challenges as we

had to face during our first day of filming. She arrived in casual black trousers and a
burgundy top in which we provided a necklace to accent her image. As she was our main
artist, and wanted to produce effective images for our productions, we told her to pose in
various poses and to different facial codes.
I then when on and carried out the panels of the digipak, inside, CD and the back cover. ~I
kept the same colour scheme and them which was consistent the whole way through.