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company with 100 employees might say 20 while a company with 10 might say 2, thus skewing
results.
Similarly, the questions asking how many employees would be possible users of the
service falls into the same trap. The person being asked might not know how many employees
would use Bellboy, and depending on the size of the company, the results will vary and be
skewed. The survey does ask how many employees are at the company, but the tables and results
do not reflect an accurate representation. Instead of creating a table with "one employee, two
employees" etc., tables showing a percentage of employees that would benefit over total
employees would have been a better way to show the results of the survey. This way, the
company would be able to compare the percentage of employees who would use the service and
it would be more accurate to compare these results.
Another issue the survey has is, as stated in the memorandum, the three prices asked
during the survey could potentially not even be offered. Thus, using the data from this survey
will be inaccurate if the company issues a higher/lower price for Bellboy and also create
inaccurate forecasts for Bellboy. Although the company does state this survey is only to see if
business were interested in the Bellboy service, it might mislead some businesses to think that
the service will be offered in one of those ranges, so if the price is higher, they might be less
willing to purchase the service.