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Roadmap:
Your Guide to Creating Powerful
Communications Programs
A new reality has emerged and nothing works in isolation anymore, we now
see:
The Roadmap also is a process that helps you discover the Galvanizing Idea.
Its designed to spark the breakthrough thinking that can help our clients
conquer the clutter and win share of mind, share of voice, and share of
market.
Edelman and the client agree on the assignment and business goals
You truly understand the target audience, their influences (and
influencers), and how they receive and send information
Programming is governed, whenever possible, by a single galvanizing idea
that allows our clients stories and messages to break through
Strategy fuels creativity to drive superior programming