BRUCE NEUHARTH

Phoenix, AZ C: (402) 672-7865 bneuharth@cox.net

www.linkedin.com/pub/bruce-neuharth/b/92a/238
Areas of Expertise:
Strategic Planning Risk Management Corporate Communications Business
Development Operational Excellence Full P&L Accountability Process Improvement
Change Management M&A Activities Market Research Talent Development
Project and Program Management Business Analytics
PROFESSIONAL EXPERIENCE
GRAY LINE OF TENNESSEE
9/2013-11/2014
President, CEO
Recruited to identify operational inefficiencies, increase profit margins and develop a business plan for
sustainable growth.
Re-aligned talent and right-sized company which acted as the foundation for cost-savings and profit
increases through all departments; resulted in a 20% reduction in corporate overhead.
Streamlined systems in all department, developing team and individual accountability while
identifying and implementing company-wide process improvements.
Opened new channels of business, launching marketing campaign to exploit channels which resulted
in a 10% increase in sales.
Re-engineered dispatch maintenance systems, leveraging existing assets; program acted as a revenue
driver for the company.
Implemented enterprise-wide analytics and software which identified operational inefficiencies in
fleet and identified cost efficiencies and new revenue opportunities.
Restructured notes with PNC bank and private equity firm to increase operating cash flow.
Developed operations role player into Director of Operations role and coached an IT professional into
Gray Lines Director of IT, staving off the need for outside talent while increasing corporate morale.
Won back a $2M/year contract with the Regional Transit Authority, detailing best-in-class service and
superior equipment.
Launched pricing strategy program which increased sales 12% and showed a 5% boost in gross
margin.
Renewed key clients early by personally re-introducing the improved Gray Line brand and service
commitment.
ARROW STAGE LINES
8/2003-9/2013
President, COO
Transformed a family-owned company into a market leader as the 8th largest company in the industry
with 13 locations.
Developed a multi-channel approach that grew revenue by $26M.
Acquired two new companies and doubled the revenue of these acquisitions through market
penetration strategies and change management implementations.
Implemented software enhancements and new metrics for sustained growth and increased
productivity.
Leveraged Safety and Risk strategies to become an industry leader in these categories.
Identified cost-savings and operational improvements across Human Resources, Logistics and
Operations departments.
Successfully developed/ implemented sales and marketing strategies which led to double digit growth
in markets.

BRUCE NEUHARTH
Phoenix, AZ C: (402) 672-7865 bneuharth@cox.net
www.linkedin.com/pub/bruce-neuharth/b/92a/238

PREVIOUS EXPERIENCE
Woodstone Consulting, Vice President of Consulting Services
Burger King Corporation, Director of Worldwide Training and Development (Dean of Burger King
University)
EDUCATION
Northern State University, Business Administration
CERTIFICATIONS
Birkman Method and Questionnaire (Birkman International)
Personality Profile/DISC
High Performance Team Model
Myers Briggs
AFFILIATIONS
Board of Directors of American Bus Association (ABA)
Board of Directors of International Motor coach Group (IMG)
Organizational Development Network of Omaha
HRAM/Human Resources of the Midlands
Chattanooga Resource Foundation Leadership Council
Council of Hotel and Restaurant Trainers (CHART)
American Society of Training and Development (ASTD)
Christian Business Mens Committee Chairman