™ Executive Summary
Contact: Richard Surber
Holdings Inc.
59 West 100 South
Salt Lake City, Utah 84101
Management Team
Richard D. Surber - President/CEO
Anthony Newby - COO
Funding to Date
$1,000,000 from President
$500,000 third party capital funding
Use of Proceeds
We seek $1,000,000 in Series A
funding - staged in two parts - that
would position Nexia Holdings for
substantial growth opportunities in
it's fashion and beauty operations.
1) $250,000 -
required immediately
Inventory for Black Chandelier stores
For recently ordered inventory products to
be released, and to pay credit lines in order
to create more orders
Ongoing payroll for Black Chandelier
Auditor fees to complete 2007 annual filing
with the SEC (10-K) and complete registration
statement to file with the SEC to issue new
stock (S-1)
Back payroll
2) $750,000
Acquire or build-out additional Black
Chandelier locations
Acquire and re-brand (AVEDA™ BRAND)
additional hair style salons
Beef up our online presence
Clear up existing credit lines
Marketing for Nexia, Landis, and Black
Chandelier
Additional Back payroll
Headquartered in Salt Lake City,
Utah, Nexia Holdings Inc. is a
diversified holdings company with
operations in health and beauty,
fashion retail, and real estate. We are
seeking to expand the scope of these
three areas through the acquisition of
additional commercial properties, the
expansion of our retail concept to
include 6 additional locations over the
next 24 to 36 month, and the opening
of up to 30 additional salons over the
next 3 years. Our 5 year plan is to
increase the company’s revenues
from $1.8M in 2006 to $50M in annual
sales by 2013.
Commercial Real Estate
acquisition of undervalued properties in
the Salt Lake City area is something that
we have been doing since the early
1990’s. Our objective is to acquire
properties that will need only limited
improvements in order to increase their
occupancy, improve cash flow, and
enhance potential resale value. From time
to time we will sell our commercial
properties when market conditions are
favorable. The goal is to maximize profits
and not necessarily to be landlords.
Landis Salons offer services
that are performed by the most highly
trained professionals Utah has to offer.
Salons are sectionalized into the three
major components; an AVEDA™ retail
store, an advanced hair salon, and a
training academy designed to groom our
newest staff members and ensure a
cohesive salon experience. From the
beginning our salons have been instilled
with a strong belief in being ecologically
friendly, and with this conviction we
became the first E2 salon in Salt Lake
City. Our services are mainly focused
around hair and makeup.
Phone: 801-575-8073
Cell: 801-580-7172
Fax: 801-575-8092
richardsurber@nexiaholdings.com
Black Chandelier is a lifestyle
company that offers clothing, accessories,
and other products that are designed with
an edgy sophistication that allows
customers to fulfill their need to express
their own individuality. Our concept is to
provide the consumer an affordable
alternative to “mass-market” offerings,
and as such we stand in a unique position
to establish a niche market.
Talented Management.
CEO Richard Surber, Los Angeles fashion
designer and Black Chandelier founder
Jared Gold are both pioneers in their
respective fields. Matthew Landis, founder of
Landis Salons, is a world-class stylist with
more than a decade of experience for
AVEDA™; newly appointed COO Anthony
Newby has a significant blue chip corporate
background, following a successful 18-plus
year career with American Express. All are
company shareholders, and as such they all
have a vested interest in our future success.
Brand Equity.
Black Chandelier and the brand’s head
designer Jared Gold routinely garner the
media’s attention(WWE, America’s Next Top
Model, CSI:NY), which have the potential to
create lucrative licensing opportunities.
Aggressive Growth.
Our total un-audited revenues for the year,
ending December 31, 2007, were $3.4M;
this was a 64.5% increase over the $2.12
million reported at year’s end in 2006.
 Executive Summary

Our Market Strategies Consumer Base Competitive Advantage

In Real Estate we put our money into
the purchase of underperforming
properties and through the repair and
upgrade of those properties to increase
their value and cash flow potential.
At Landis Salons we put our money
into top flight proven health and beauty
concepts that allow us to generate
substantial revenues from inception.
At Black Chandelier we put our money
into experienced designers with
signature style and who have proven
themselves in the fashion market in
multiple vertical markets.
Financial Projections
Revenue during our initial growth phase
(2009-2011) would be generated from:
1) The acquisition of existing, profitable
salon operations.
2) Developing a more aggressive
wholesale business for Black Chandelier
We believe that local competition for Black
The Black Chandelier consumer base
Chandelier is Lollabella and JMR; this
has a vary large age range. Female shoppers
assumption is based on their marketing and
vary in age from 15 to 65, and while their
customer demographics. Nationally, Black
income ranges widely among this spread, the
Chandelier will be competing against Diesel,
average is $37,000. This typical consumer is
Urban Outfitters, and Anthropology. These
fashion conscious and follows current trends;
specialty retailers manufacture their own
they also subscribe to or otherwise read
goods, as well as sell third party products;
several fashion oriented women’s magazines.
they are nationally marketed and maintain
The expanding men’s division has garnered a
company operated boutiques in most major
large fan base in ages ranging from 15 to 35.
cities. The power of big retailers is a major
These consumers read weekly entertainment
challenge to any new designer and
guides and local underground publications
manufacturer; however we believe that
and fanzines.
offering specialized products with limited
distribution creates a unique identity for us
The target market for Landis Salon is
among retailers.
70% female and 30% male, seeking
customers with high expectations at a
The primary competition for Landis
reasonable cost. The average customer is
Salons comes from other salons in the Salt
expected to visit the salon 7-9 times a year,
Lake City area market who offer above-
spending an average of $47 on services and
and-beyond customer service; that list
purchasing $15 of retail AVEDA™ product
currently includes Lunatic Fringe, Salon
with each visit.
Zazou, and Salon RZ. Although they do
not compete in offering the extra services
and products that Landis provides, we
believe that we will be in competition with
large scale cutting operations such as
Investing Info
Great Clips, Supercuts, and Fantastic
Sams as well.
Business Specialty Retail

clothing. OTCBB NXHL

Recent Price $0.0004

An aggressive financing plan would 52 Week Range $0.01 - $0.30

underpin our ability to leverage significant Avg. Daily Volume 410 Thousand

market share, gaining opportunities in both Shares Outstanding 395 Million

the beauty and fashion segments. Market Cap $115,200

Fiscal Year End Dec. 31

2005 2006 2007 2008 2009 2010 2011 2012 2013

Actual Actual Estimated

Revenue 392,414 2,323,095 3,256,592 3,718,133 10,321,157 18,294,633 28,863,142 37,405,888 50,416,456

EBITDA (631,333) (3,769,411) (3,719,378) (1,134,966) (4,361) 513,784 1,194,610 2,853,577 5,257,647

Net Income (130,548) (1,478,358) (3,625,278) (1,191,714) (230,056) 489,318 1,137,724 2,717,692 5,007,283

(pretax income)