Management and Science University

Group assignment
International Marketing
Instructor: Dr. Arun Kumar Tarofder
Select any developing county that you like to analyze and give the answer for the
following questions. The objectives of this assignment are
to explore one country in terms of cultural, economical, political,
technological, legal, natural environment
to realize the importance of investing at your selected country
to understand the mechanizing of international marketing process.
The questions that you must give the answer for this assignment

Briefly explain countrys profile based on external environment. Your answer

must provide explanation on political, natural, technological, economical,
cultural and legal environment.

Is it worthy to invest there? Justify your answer with appropriate

evidence

Which industry will be appropriate to invest in your selected country?

Why? Justify

Classified your selected country based on Hofested cultural dimensions?

What are the obstacles you will follow during entry time? What will be your
entry strategies? Justify the reasons

Illustrate your planning process for internal market based on the 4 stages
model describe in chapter 11.

Identify the important aspects that you need to adopt in order to be

success in that market, especially for the marketing mix.

Finally conclude your opening about the international business expansions?

INSTRUCTIONS
You must use your own analysis to give the answers of these questions. You allow
collecting information from internet but not allow copying it. You need to submit both
hard and soft copy on the assigned week for individual assignment.

Instruction
Headline (Font Size)
Subhead (Font Size)
Spacing
Alignment
Font
Font Cover

:14 (Bold)
: 12 (Bold)
: 1.5
: Justify
: Times New Roman
: Blue

YOU MUST PROVIDE YOUR NAME, ID AND COURSE

ON THE FRONT PAGE OF THE REPORT
Evaluation Guide Group Project Report
This evaluation guide is intended as a summary of your assessment for this individual
essay. You should note that not all areas outlined below are worth equal marks.
Criterion

Excellent
(100-80)

Very Good
(80-70)

Good
(70-60)

Satisfactory
(60-50)

Comprehensiveness:
- Addresses the task
- Covers the topic
Level of conceptual analysis:
- Depth of analysis
- Understanding of concepts
- Critical evaluation
Quality of discussion:
- Use of supporting literature
- Punctuation and grammar
- Expression
Organization/structure of essay:
- Logical structure
- Clear intro and conclusion
- Concise
- Flow

Other Elements

Acceptable

Unacceptable

Marks Deducted

Unsatisfactory
(50-40)

Title page
Reference page & number
Citation of sources in text
(if necessary)
Within word limit
(Maximum 6000)
Overall presentation
Submitted on time

Overall Mark
Comments:

/100