Beruflich Dokumente
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Communication
[Name of the Writer]
[Name of the Institution]
Business Management
Table of Contents
Executive Summary.........................................................................................................................2
Introduction.....................................................................................................................................3
Importance of Communication in Organization..............................................................................4
Communication Process in an Organization...................................................................................5
Forms of Communication................................................................................................................5
Internal versus External Communication....................................................................................5
Formal versus Informal Communication.....................................................................................6
Communications link with Management Concepts.........................................................................6
Communication and Human Resources Management.................................................................6
Communication and Managing Innovation.................................................................................7
Communication and Performance Measurement.........................................................................8
Communication Technology............................................................................................................9
Communication of the Material Communications Group at Intel.................................................10
Intel Corporation Company.......................................................................................................10
Material Communications Group of Intel..................................................................................10
The Groups Communication Strategy.......................................................................................11
Conclusion and Recommendations................................................................................................12
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Executive Summary
The initial section of the report analyses and describes the basic concept of
communication as a two-way process of share ideas, thoughts and information with other person.
It further discusses the primary elements of communication and touch upon the aspect of
evolution of communication over the years. The next part of the report sheds light on the
importance of communication from organizational perspective. As organization consists of
different types of people and depends on their collective performance, it is very important to
integrate the workforce through effective communication system.
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Communication
Introduction
Communication is a way or process to share your feelings, thoughts, ideas and
information with the other person and to have those feelings, thoughts, ideas or information
understood by the other person. Communication can be a one-way or two-way process and it
comes in many forms like written words, oral communication or body language. These are all the
ways we utilize in order to get our message across. Similarly the approach we use for these
techniques and the way others perceive it can greatly influence our relationships with others.
Perhaps, interpersonal communication is the most important form of communication which
establishes our trust and credibility with other humans (Douglos, 2013, p. n.d).
The elements of communication include the communicator, the receiver, the message and
the medium through which that message is been send across. It should also be acknowledge the
role of technologies here that have significantly reduced interpersonal communication. These
technologies have assisted us to communicate anytime from anywhere and in a timely fashion.
The communication itself and the means to communicate have evolved significantly over the
past several thousand years. From cave paintings to the development of signs, speech and postal
service, and now with the technological inventions such as telephone and computers, the
communication standards have been transformed drastically.
It is a widespread belief that in todays management world, the future of any organization
depends on the key stakeholders and those stake holders include internal as well as external ones.
They are the employees of the organization, its investors or shareholders, its costumers, its
partners or the member of the community in which the company operates. Hence, organizational
communication is a method usually deliberated among people, groups and organizational levels
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within organization in order to accomplish both individual targets as well as collective ones.
Therefore maintaining relations with them is the key responsibility of an organization and these
relations are made through the effective use of communication (Shulman, 1984, p.206-208).
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Forms of Communication
Internal versus External Communication
The internal communication is the process to exchange information with the employees
and other internal participants working in various divisions and departments within an
organization. Both horizontal and vertical communication takes place in internal form of
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communication. While on the other hand, the external communication takes place when we
communicate or share information with the outside players, groups and partners of the
organization. These partners might include the suppliers, costumers or other external
stakeholders of the organization.
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concerns. Effective communication is also utilized to explain the employees about their
respective position in the organization, while organizational mission and goals should be clearly
communicated with them. Positive communication with the employees can really prove to be
beneficial for the company as it motivates the employee and give boost to employees morale
too. In short, effective HR communication leads to learning, teamwork, reduced ambiguity and
increased productivity (Bordean, 2011, pp. 119-121).
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providing with creative ideas, but they are limited to making better walls. They should have the
proper idea that cathedral walls are indifferent to house walls.
A precious few firms communicate to all of their employees the way third brick layer
knew about the complete concept of his work. Here, most of the credit goes to the cathedral
makers who have communicated their plans and goals which will in return benefit them. Because
those bricklayers are not just brick laying workers, but they are versatile human beings with their
won personality, experience, compassion, knowledge and pride. One bricklayer might have
travelled Eastern Europe and have seen many different styles of cathedrals, so he can share and
contribute all kind of ideas. Therefore there is a strong link between communication and
innovation. Therefore if an employer wish to seek innovate ideas from its workforce, it should
effectively communicate the organizations vision.
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Similarly, the employee should also be informed about the penalty or consequences he or she is
going to deal with if that employee fails to comply with the set benchmark.
The final step is about informing an employee about his or her performance status, while
employees with good quality work are appreciated as it would boost their morale. While weak
areas are brought into the knowledge of those who are lagging behind the performance standards
set by the firm. Similarly, those employees are further facilitated on how they should improve in
those areas. Therefore an open communication culture in an organisation does away with all the
ambiguity in employees mind regarding their job description and performance benchmark,
which automatically results in enhanced performance from the worker.
Communication Technology
Those days are long gone when people had to rely on just face-to-face contact in order to
communicate. When a piece of information had to go from one hand to another in order to get to
its target working at a distance. Todays world provides us with many ways through latest tools
such as telephone, fax machine or e-mail. Other modern ways to communicate large audience are
through the use of presentations, letter, reports or memo (Sullivan, 2009, p. 89). Each
communication style has its own benefits. While face-to-face provides us with the clearest shape
of communication, this method has been deemed useless in large organizations. Where as e-mail
is a fitting way to communicate which saves time also, it can also be used to send information to
many employees at a single time. Video conferencing and telephones are utilized to interact
directly with a person of a group sitting anywhere in the World. Similarly, presentations are used
to convey your research and data in a well-structured tabular form to the large audience while
having face-to-face contact also. While letters and memos are sent through fax in order
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Design action to motivate audience to take the action you need them to take
Examine Cost
Test
Establish Indicators
Cost vary and depends on communication channels, technology and resource avail
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most of the organizations support open communication environment where employee is well
connected and interlinked to the supervisor.
Despite the importance of effective communication in an organization, many companies
are still struggling to practice this concept properly. Some of the reasons include the issues of
strategy; others include strategy not properly communicated to the employees because it is
considered confidential, while some organizations fail to develop appropriate lines of
communication from top to bottom. So organizations should communicate its strategic goals
with the employees in order to give boost to their morale and motivation. It also helps in
contribution with respect to innovation from employees.
Apart from that, every organization has its own communication needs and a customized
plan needs to be devised by the management of that organization after analyzing the structure of
organization and its communication needs. Communication practitioners should have the proper
idea about what kind of information is needed by each employee and which technology seems
best to deliver that information. The technology should be simple to use, timely and effective.
Fast information exchange also increases the readiness of employees towards internal or external
environment changes and effective communication also results in better crises management.
Therefore, proper communication management coupled with the appropriate, easy to use
technology contributes towards integrating all the department and employees within those
department which leads to the fulfillment of organization goals.
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References
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