Automotive & Farm Equipment Sectors

Copyright 2012 Mahindra & Mahindra Ltd. All rights reserved.

Rajeshwar Tripathi 1

About Automotive & Farm Equipment Sectors

$10 billion company
Celebrating dominance in UV segment for more than 65 Years
Worlds largest tractor company by volume
Presence in more than 60 countries across the globe
Largest contributor to the group revenue

Employing 38000 people globally

Mobility Industry

Challenges

Complexity
&
Uncertainty

Industry
Slowdown
4

Key to Success
Trust

EVP

Rise

Building mutual trust through effective and credible

communication

Providing positive workplace experience

Integrating employee practices with business strategy

Communicating Our Way Towards

"Mutual Trust"

Blue Chip Conference

Communication Meets Reach Out

C1

C2

C3

Annual Communication
(April)

Mid-Year Communication
Spouses are also invited.
( October )

Goal Setting
( January )
8

Digital Mediums

Print Mediums

10

MCARES
Career

Strive

Empowerment

43%

Alignment

Recognition

Employee as Promoter score (FY2013)

Please tell us how likely are you to recommend your company as a place to work
11

One-to-One Communication

12

Driving Engagement Through "EVP"

13

Genesis of EVP

Strength & Weakness

Voice of Employees

Identifying EVP
Elements

Voice of Intenders

Voice of Partners

Test the Relevance

Identifying Engagement
Drivers

EVP Creation

Draft EVP Statements

Analysis & Insights

Select EVP Theme and
Attributes

Data Collection

Frame of References
Culture Diagnostic Study
Group Discussions and
Survey

BHAG
Rise
CVP
Core Values

Test in controlled group

( Mix of existing and new
employees)
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Employee Value Proposition

Mahindra People

Mahindra Experience

15

Communicating EVP
EVP Zone
Making EVP offerings Experiential

Mahindra Experience
Facebook Page for External Audience

16

Creating "Mahindra Experience"

17

Recognizing Outperformance

18

Recognizing Outperformance

Online Portal

Smiley

Rise Awards

Excellerator
Awards

Spot Rewards
19

Empowering Environment

20

Steer Your Career

A career simulation smart tool empowering employees to decide

their next career moves
21

Empowering Younger Generation

Young
Mahindra

Platform for Gen Y to connect and engage with each other and
senior leadership
22

Shadow
Boards

Leaders of the Future

Critique

Auto Shadow Board

Innovate

Farm Shadow Board

23

Abundant Learning Opportunities

24

Capability Building

Higher Education Tie-Ups

Mahindra Technical Academy

Quality Focus

MILE
Mahindra Institute of Learning
Excellence

GET MBA Policy

25

Emerging Leaders Program

Application
Assessment Stages
Ability
Tests

Selection
Center
Customer
Management
Operations
Management

Technology &
Product
Development
26

Engaging Auto Passionates

27

Towards Farm Tech prosperity

28

EVP Enablers

29

Employee Friendly Policies

Internet Usage Policy

Housing Loan Subsidy

Employee Vehicle Scheme

LIFE

WORK

Medical Policy

Health & Wellness

Work Life Integration

30

Integrating employee practices with business strategy

31

Rise.
Accepting No
Limits

Alternative Thinking

Think big, think global

Challenge conventional
thinking
Agility with discipline
Reasoned risk-taking
Orientation for Excellence
Seek breakthrough
solutions

Pursue new approaches

Celebrate diversity
Focus innovation on
customer needs
Invent your way to
growth
Frugal mindset

Rise by daring to disturb

the universe

Rise with your ingenuity

Driving Positive
Change
Customer sensitivity
Build quality to delight
customers
Entrepreneurial
Engagement
Forge strong
relationships
Work hard. Have fun.

Rise by shaping
destinies

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Integrating Processes
Leadership
Competencies

Selection
Centers

Recruitment

Rewards
&
Recognition

Induction
&
On-boarding

P.M.S
Capability
Building

Development
Centers

33

Creating Touchpoints

Rise Website
Rise Awards

Rise Stories
Coffee Table Books

34

Rise Internalization Workshop

Understand Rise

Translate Rise into

Behaviors

Understand
Rise
Actions
Plan for Rise

35

Rise Certification

36

Awards & Accolades

37

Golden Peacock
National Training
Award

Ranked 7th in top

companies for leaders in
Asia Pacific.
3rd Best Companies to
work in Manufacturing

Auto Passion & Mahindra Igniters

adjudged as HR Best Practices

Ranked 10th in Campus Track survey

by A.C Nielsen
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Copyright 2012 Mahindra & Mahindra Ltd. All rights reserved.

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