BRAND GUIDELINES

OUR
MISSION

To provide quality
menswear that
integrates innovative
fabrics with a Japanese approach to
detail

We take pride in the recognition we receive.

It is vital that we maintain brand consistency in order

to keep our supporters.

THE
LOGO

The wings+horns logo is

representative of the
companys past history,
and aims to highlight
the modern aesthetics
we create.

Logo Specifications
Clear Space
The space around our logo is sacred. As a
brand that wants to be perceived as clean, and
composed, it is essential that clear space is
incorporated to prevent cluttering.

Use the O from the WINGS

+ HORNS signature as a
measure to determine vertical
and horizontal clear space.

To determine the spacing

between the signature and
the logo, use the apex-toapex measurement of the W
from the signature.

Minimum Size

Logo Colour

To maintain brand integrity,

the logo may not be less than
1.5 in width from the W
to the end of the S in the
signature.

Most of the time, our logo

is to remain black or white.
However, occasionally a
coloured logo may be used.
The only part of the logo that
is to be coloured are the 4
strokes beneath the crossbar
of the H.

1.5

CYMK: 90, 30, 95, 30

RGB: 0, 104, 56
PMS: Uncoated 7729 UP
CYMK: 98, 60, 33, 47
RGB: 0, 60, 86
PMS: Uncoated 296 UP

* Do not place the colour logo on a colour background

Logo Donts

1. Black logo on a colour

background

2. Slanting the logo

3. Placing a stroke on the

logo

4. Colouring the logo

5. Placing the logo on a busy

image

Logo Variations......(Yes we have more than one)

HORNS WING
S

INGS + HOR
NS
SW
RN

W
IN

+ HORNS

S+
G

GS
IN
W

WINGS
+H
RNS
O
HO

1.

The badge is an
alternate logo used
on occasion for special
projects or items that
aesthetically need the logo to
be enclosed by a circle.

2.

The WINGS + HORNS

signature is to be used on
packaging and accessories
that cannot accommodate our
traditional graphic.

3.

Our standalone WH graphic is

to be used on embroidery,
stickers, advertising, and
other promotional material.

4.

This is our standard WINGS +

HORNS logo that is to be used
for most branding. Treat it
well.

COLOUR
PALETTE

Colours to Abide By, Dude

Although much of our

branding is expressed through
black and white, we do
however utilize colour in some
of our graphics.
The colours listed above are
presented in accordance with
the frequency you should use
them.
Keep it sophisticated,
no rainbows or gradients.

CYMK: 0, 0, 0, 100
RGB: 0, 0, 0
PMS: Uncoated Black

CYMK: 98, 60, 33, 47

RGB: 0, 60, 86
PMS: Uncoated 296 UP

CYMK: 0, 0, 0, 0
RGB: 255, 255, 255
PMS: Uncoated P 1-1 U

CYMK: 27, 93, 99, 26

RGB: 148, 44, 31
PMS: Uncoated P 50-15 U

CYMK: 90, 30, 95, 30

RGB: 0, 104, 56
PMS: Uncoated 7729 UP

CYMK: 31, 68, 33, 100, 23

RGB: 147, 86, 36
PMS: Uncoated P 29-14 U

OUR
TYPEFACES

These are our Print Typefaces

FUTURA MEDIUM
Use Futura Medium for headings.
It is the font we use for our signature.
Legible, and strong, it is us.

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

DIN CONDENSED
Use Din Condensed for subheadings.
Its condensed form draws the eye down towards the body copy.
We use this because it is modern and youthful.

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

GENEVA
Only use Geneva for body copy.

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

These are our Web Typefaces

OPEN SANS
The web-equivalent of Futura Medium.

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

ABEL
The web-equivalent of DIN Condensed.

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Helvetica
We like this as an alternative to Geneva.

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

USING
IMAGERY

We are Bad-ass, Not the Other Way Around

Keep in mind that the first line

of communication between us
and the customer in todays
world, are the
photographs we take of our
products. High-quality shots
from trained photographers
are one of the most
important methods of
reflecting the WINGS + HORNS
brand.

T
E
X
T

The following uses of images

are incorrect.
Images of Garments on a
Hanger

Vertical Type on Images

Translucent Boxes on Images

This method of text
placement is overused

Models that do not Reflect our

Muse

FINAL
WORDS

WINGS + HORNS has been growing exponentially over recent

years, and with this growth comes change. It is with your
help, by following the previous branding requests that we
continue this growth into the distant future.

Thank you for your work.