MBA Syllabus

AMITY UNIVERSITY UTTAR PRADESH
GAUTAM BUDHA NAGAR

MBA 3 YEAR (Distance Learning)
Curriculum & Scheme of Examination
PRINCIPLES AND PRACTICES OF MANAGEMENT

Course Code:
MBADL 10101
Course Objective:
The objective of the course is to teach managerial skills to aspiring manager or the trained managers who
want to become more effective. The emphasis will be on conceptual development in the area of planning,
organizing, leading and controlling managerial functions. The course also emphasis on conceptual and
technical frame works of leadership and the role of managers and change agent.
Course Contents:
Module I: Introduction
Concept, Nature, Scope, Functions and levels of Management, Evolution and Foundations of Management
Theories, System Approach to Organisation, Modern Organisation Theory.
Module II: Management Planning Process
Planning objectives and characteristics, Hierarchies of planning, the concept and techniques of forecasting
Module III: Organising
Meaning, Importance and Principles, Departmentation, Span of Control, Types of Organisation, Authority,
Delegation of Authority
Module IV: Staffing
Meaning, Job analysis, Manpower planning, Recruitment, Transfers and Promotions, Appraisals,
Management Development, Job Rotation, Training, Rewards and Recognition
Module V: Directing
Motivation, Co-ordination, Communication, Directing and Management Control, Decision Making,
Management by objectives (MBO) the concept and relevance
Module VI: Management Control
Coordination, Meaning, Nature, Features, Objectives and Process of Management Control, Techniques and
Behavioural Aspects of Management Control
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
Text & References:

Text:
Essentials of Management, H. Koontz
Student Study Material (SSM)
Principles and Practices of Management, Bakshi
H2
15
EE1
60

GAUTAM BUDHA NAGAR
References:
Management, Stoner, Freemand & Gilbert
Principles & Practices of Management, L.M. Prasad / C.B. Gupta
Management Today, Burton & Thakur

GAUTAM BUDHA NAGAR
MARKETING MANAGEMENT
Course Code:
MBADL 10102
Course Objective:
The objective of this course is to introduce the basic concepts of marketing and to develop a feel of the
marketplace.
Course Contents:
Introduction to basics of Marketing, Marketing Management and Selling function.

Evolution of Marketing, Marketing Concepts Product Concept, Production Concept Selling Concept,
Marketing Concept and Societal concept..
Understanding the Critical role of marketing in organisation and society
Marketing research & Consumer Behaviour, the stages of buying process, the buying decision making
process and post purchase behaviour.
Market measurement and sales forecasting
Market Planning
Segmentation, meaning, Need for segmentation Bases of segmentation
Product: Meaning, Types, features of product and services. Product Line, Product mix, Product policy,
Product Life cycle.
Product Management: Branding, Packaging and trade mark decision,
Pricing: Method of pricing, New product pricing strategies, adopting prices according to market
requirements and responding to various market price changes
Promotion: Meaning, Types of Promotion, Advertising, Publicity and Personal Selling. Media
decisions, Advertising Management, Sales Promotions, Role of Public relations and Publicity, Direct
Marketing, and Personal selling, role of internet marketing, emerging communication trends
Distribution: Meaning, Channels of Distribution, Roles played by intermediaries, Factors to be
considered while selecting intermediaries.
Total Quality Management
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
Text & References:

Text:
Marketing Management, Ramaswamy, VS & Nam
Marketing Management, Vivek Singh
References:
Principles of marketing by Philip Kotler PHI publications 11 th edition
EE1
60

GAUTAM BUDHA NAGAR

GAUTAM BUDHA NAGAR
ACCOUNTING FOR MANAGERS

Course Code:
MBADL 10103
Course Objective:
The Objectives of the course are:
To develop an understanding of the importance, language and techniques of Financial, Cost, Management
Accounting and Capital Budgeting.
To develop skills for preparation and analysis of financial statements
To develop an understanding of cost classification, allocation and how the costing techniques are useful in
the process of managerial decision making
Course Contents:
Module I: Final Accounts
Bank Reconciliation Statement, Financial Statements and their Nature, Preparation of Manufacturing,
Trading and Profit & Loss Account and Balance Sheet - Matching of Revenue (AS 9) & Expenses, Fixed
Assets (AS 10), Depreciation (AS 6& and other related adjustments
Module II: Company Accounts
Issue of Shares & Debentures and their Redemption, Form and Contents of Financial Statements with
reference to Indian Companies (Schedule VI)
Module III: Financial Statement Analysis
Financial Ratio Analysis, Liquidity, Activity, Capital Structure, Profitability Ratios, Funds Flow statement
and Cash Flow Statement (AS 3)
Module IV: Cost Accounting
Elements of Cost Classification and Allocation, Cost Sheet, Methods of Inventory Valuation (AS 2)
Module V: Management Accounting
Emergence of Management Accounting, Marginal Costing and Cost Volume Profit Analysis, Budgeting &
Variance Analysis
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
Text and References:

Text:
Accounting for Managers, T.S. Grewal
Students Study Material (SSM)
Accounting for Managers, Gurinder Singh
References:
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Williamson, D. 1999, Cost and Management Accounting, Prentice Hall of India.

Martindalef W.G. 1997, Financial Accounting, Juris Publication.
Banerjee, A. 2000, Financial Accounting, Excel Books.
Chadwick, L. 1995, The Essence of Financial Accounting, Prentice Hall of India.
Sikdar, P.K. 1999, Advanced Cost & Management Accounting, Viva Publications.

GAUTAM BUDHA NAGAR
MANAGERIAL ECONOMICS
Course Code:
MBADL 10104
Course Objective:
To familiarize the students with theoretical concepts of the Economic Analysis so that they can use these as
inputs in managerial decision making process. Emphasis would be laid on the understanding of key
economic variables both at micro and macro level, which influence the business operations, and strategies
of the firm and the business environment under which they operate both in national and global perspect.
Course Contents:
Nature & Scope of Managerial Economics

An Analysis of the objectives of business firms and basic principles
Profit maximisation model sales maximisation models, Marns model of managerial enterprise
Williamson's model of managerial discretion
Demand analysis nature & determinants of demand
Concept of the elasticity of Demand and its application
Demand forecasting - Need & Techniques of forecasting
Production analysis
Cost concepts
Cost and output relationship, long run, Short run
Supply function, elasticity of supply
Pricing and output decisions
Models of ougopoustics market
Specific pricing problems - Fundamental affecting pricing decision
Investment Analysis Techniques
Linear Programming
Games theory & Strategic behaviour
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
Text & References:

Text:
Managerial Economics, J.R. Evans / M. Adhikary
Managerial Economics, S.K. Laroiya
References:
Managerial Economics, Gupta G S, Paul Samuel, V L Mote
Managerial Economics, Prentice Hall of India Dean Joel
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Managerial Economics, Mithani D M

GAUTAM BUDHA NAGAR
ORGANIZATIONAL BEHAVIOUR
Course Code:
MBADL 10201
Course Objective:
To enhance understanding of dynamics of individual and groups behaviour within the organization and
facilitate individual development to introspect, diagnose and deal effectively with the issue related to
human behaviour in the organization.
Course Contents:
Module I: Overview of Organisational Behaviour
Module II: Introduction to Self and Management
The transactional Analysis
Managing and Manager
The emerging challenges of Management
Schools of Management
Module III: Individual
Learning
Perception
Personality and Attitude
Conflict Management
Motivation and Job Performance
Module IV: Individual in the Group
Group Dynamics and Process
Teams
Leadership - Theories, Styles
Communication Skills and Interpersonal Process
Power and Politics
Module V: Individual in the organization
Organisation Culture and core values.
Organisational change and Organisational Development (OD)
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
Text & References:

Text:
Human Relations and Organisational Behaviour, Mr. R.S. Dwivedi
Organisational Behaviour, Mr. Sanjay Srivastava
EE1
60

GAUTAM BUDHA NAGAR
References:
Barat, N. 1998, Emerging issues in Management, Excel Books, India.
Greenberg, J. & Baron, R.A. 1993, Behaviors in Organizations, Allyn and Bacon, Boston.
Mainiero, L. A. & Tromley, 1994, Developing Managerial Skills in Organizational Behavior,
Exercises, Cases and Readings, Prentice Hall International.
Ramnarayan, S. & Rao, R.M. 1996, Managerial Dilemmas : Cases in Organizational Behaviour, Tata
McGraw Hill India.
Robbins, S.P. 1983, Organizational Theory : The structure and design of organizations, Prentice Hall
International.
Robbins, S.P. 1999, Organizational Behavior, Prentice Hall of India.
Schermerhorn, J.R. Jr.; Hunt, J.G. & Osborn, R.N. 1985, Managing Organizational Behaviour, John
Wiley & Sons.
Srivastava, S. 2000, Organizational Behavior, Galgotia.
Tosi, H.L. Rizzo, J. R. & Carrol, S. J. 1998, Organizational Behavior : A Comprehensive Manual,
Beacon Books.

GAUTAM BUDHA NAGAR
COMPUTERS IN MANAGEMENT
Course Code:
MBADL 10202
Course Objective:
The objective of this subject is to provide conceptual knowledge of the information technology to the
present and future Managers. This subject highlights the topics like Database management, Networking,
Internet, E-Commerce etc., Which can help managers to take routine decisions very efficiently.
Course Contents:
Module I: Fundamentals of computers:
Computer System-IPO Cycle, I/O Devices, Memory management, Software and types of software.
Module II: Computer Networks:
Components, Classification & Type, Advantages, Disadvantages, Limitations of each, LAN Concepts in
details
Module III: Internet Technology:
Internet Technologies: Introduction to internet & intranet , Basis concepts of internet, DNS, Protocols,
Services of internet, Technology behind internet.
Module IV: E-Commerce: Introduction:
E-com Technologies, Applications.
Module V: DBMS: Introduction:
Need, Components, Benefits over file system, Classification & Types, Advantages, Disadvantages &
Limitations of each.
Module VI: ERP: Introduction, Scope & Benefits:
Implementation Methodology, Success Factors, Pitfall, Management concerns.
Module VII: Introduction to IS Security:
The IS Security Environment, IS Security Governance
Management Control: Security Policy, Enterprise Security Architecture, Security Planning & Accreditation.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
Text & References:

Text:
Management Information System,O. Brien
Student Study Material
Computers in Management, Monika Jena
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
References:
Rajaraman, V. 1998, An Introduction to Computers, Prentice Hall of India.
Nagpal, 1999, Computer fundamentals , Wheeler Publishing, New Delhi.
Bhatnagar, S.C. and Ramani, K.V., Computers and Information Management.
Hunt and Shelly. 1994, Computers and Commonsense, Prentice Hall of India.
Manuals for Ms-Office, Excel, MS -Word, MS Access, FoxPro
Mansfield. 1994, Compact Guide to MS - Office, BPB Publications.

GAUTAM BUDHA NAGAR
QUANTITATIVE TECHNIQUES IN MANAGEMENT

Course Code:
MBADL 10203
Course Objective:
The aim of this course is to develop understanding of various mathematical and statistical models and
optimization techniques used for decisions making in management.
Course Contents:
Application in business & Management, Classification of Data, Diagrammatic & Graphical Presentation of
Data.
Module II: Forecasting Techniques
Time Series Analysis- Trend Analysis, Cyclic Analysis, Seasonal Analysis, Irregular Variations, Correlation
and Regression Analysis.
Module III: Probability and Testing of Hypothesis
Introduction to Probability Theory, Probability Distributions, Sampling and Sampling Distribution, Null
Hypothesis, T-Test, F-Test, Annova and Non-parametric Tests
Module IV: Decision Theory
Introduction to Decision Theory, Decision Environments, Decision making under Uncertainty, Decision
Making under Risk, Decision Tree Analysis.
Module V: Operations Research
Introduction to Operations Research, Scope and Models, Introduction to Linear Programming, Formulation
of LPP, Solution of LPP Graphical Method, Simplex Method, Duality, Dual Simplex Procedure,
Transportation Problem, Assignment Problems.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
Text & References:

Text:
Quantitative Techniques, C.R. Kothari
Quantitative Techniques, Arun Sharma
References:
London N.P., Linear Programming, Tata McGraw-Hill
Gupta S.P.& Gupta M.P. 1995, Business Statistics, 10th Ed. Sultan Chand & Sons
Kapoor V.K. 1997, Operations Research, 5th Ed. Sultan Chand & Sons
EE1
60

GAUTAM BUDHA NAGAR
Sharma J.K. 1997, Operations Research: Theory & Application, Mac Millan India Ltd.
Gupta S.P., Statistical Techniques, Sultan Chand & Sons
Grobner D.F. & Shannon P.W., Essential of Business Statistics: A Decision Making Approach,
MacMillan College Publishing Co.
Fleming M.C. & Joseph G.N. 1996, Statistics for management, 2nd Ed. Prentice Hall of India
Allen R.G.D. 1997, Mathematics Analysis for Economics, AITBS Publishers & Distributors

GAUTAM BUDHA NAGAR
CORPORATE GOVERNANCE
Course Code:
MBADL 10204
Course Objective:
To develop significance and relevance of values and ethical conduct in governance.
To highlight the concept of corporate social responsibility and performance Examination of Board of
Directors
To acquaint students with relevant committees and their recommendations in respect of effective
governance.
Course Contents:
Module I: Overview of Corporate Governance
Corporate Governance, Social Responsibility, ethics and Dimensions
Module II: Board of Directors (BoD)
Major players in Corporate Governance, Role of BoD, Legal aspects and liabilities
Module III: Functions of the Board
Duties of the BoD, Committees of the Board, Cadbury Report, Green bury report, CIIs recommendation
Module IV: Code of Corporate Governance
What is a code, Why a code, Value of a code in Indian environment
Module V: Corporate Governance - A question of Ethics
Understanding values, Values and organization, Conveyance of values, Ethics and Ethos, Values and
Corporate Governance, Economic, Legal and ethical Analysis
Module VI: Examination - A tool for Improved Corporate Governance
Why Examination ?, Feed back cycle in a Board, Implementing Examination process, Conducting Boards
performance Examination
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60
Text & References:

Text:
Student Study Material (SSM) Corporate Governance, Surendar Kumar
References:
Business & Society, By Carroll and Buchhally
Corporate Citizenship, Mcintosh, Leipziger, Jones & Coleman
Corporate Crisis Management(Challenges for Survival) , S. Shiva Ramu
Report of the Committee on the Financial Aspects of Corporate Governance, Cadbury, Sir Adrian

GAUTAM BUDHA NAGAR
Managing the Future, Drucker, Peter F,

Corporate Governance, The newParadigm , Gopalswamy N.
The Ethics of Management, Hosmer, Larue Tone
Making Board Effective, Zander A

GAUTAM BUDHA NAGAR
HUMAN RESOURCE MANAGEMENT

Course Code:
MBADL 20301
Course Objective:
The objective of this course is to familiarize students with the concept of Human Resource Management
and its significance in the overall effectiveness and efficiency of the organization in todays competitive
business environment. This will be build up on the earlier studied subjects of Organisational Behaviour
and Principles and Practices of Management.
Course Contents:
Module I: Introduction to Human Resource Management
Fundamentals of HRM, Purpose and Role of HRM, HR policies, Changing Role of HR.
Module II: Meeting Human Resource Requirements
Job design, Job Analysis, Job Description, Job Specification, Job Enrichment
Module III: Human Resource Planning
What, Why, How, Who, When, Where of Human Resource Planning
Module IV: Recruitment and Selection
Recruitment, Sources of Recruitment, Selection Process, Methods Interview, Tests, Placement and
Induction
Module V: Performance Appraisal
Appraising performance, Potential Appraisal, Design and Implementation PA system, Career Development
Module VI: Training and Development
Methods of Training and Training Techniques, Development & Examination of Training Programmes
Module VII: Compensation Management
Compensation principle and Management, Rewards and incentive systems, Relationship performance and
compensation.
Module VIII: Industrial Relations
Overview of Industrial relations, Industrial Harmony and Laws, Union - Management Relations, Industrial
disputes and settlement
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
Text & References:

Text:
Human Resource Management, V S P Rao
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR

Human Resource Management, Sharma
References:
Fischer, Shaw HRM
Aswathappa (TMH) HR & P.M Text & Cases
Gomez Mezia, Balkin (PHI) Managing HR
R.S. Dwivedi P.M in Indian Scenario
Bhatia & Nirmal Singh Principles & Techniques of personal management
Managiang Human Resources
Gary Desler HRM

GAUTAM BUDHA NAGAR
MARKETING RESEARCH
Course Code:
MBADL 20302
Course Objective:
Present day market is competitive, dynamic and volatile and managers are required to take decisions in the
fast changing environment. Unlike in the past, managers cannot take decisions based on the experience and
hunch, rather decision must be based on scientifically collected and rationally analysed information.
This course in marketing research aims at familiarizing students with the methods and techniques of data
collection, data analysis and utilization of information so collected for effective decision making. Besides
the course work students are also required to undertake a marketing research project as a part of their
project work.
Course Contents:
Module I: Introduction to Marketing Research
Nature and Scope of Marketing Research
Definition of Marketing Research
Marketing Research Vs Marketing Information system
Current Trends in Marketing Research
Scientific Research vis--vis Marketing Research, Marketing Research Process
Module II: Problem Formulation and Research Design
Problem Formulation, Objectives , Hypotheses and Information Needs
Types of Research Designs- Exploratory, Descriptive, and Experimental Research Design.
Module III: Measurement and Scaling Techniques
Four Levels of Measurement-Nominal, Ordinal , Interval and Ratio.
Ranking and Rating Scales
Attitude Measurement Techniques
Reliability and Validity in Measurement
Module IV: Methods of Data Collection
Secondary Data: Examination, Sources
Primary Data: Observation, Questionnaires- designing, pre-testing, administration, Choice of Survey
Method- Personal Interviewing, Mail/ e-mail, Telephone etc.
Data Collection Procedures- Field Procedures, Art of Interviewing
Module V: Sampling Design ;
Some Basic Terms -Population, Sample, Census, Sampling Unit, Sampling Frame, Sampling Error, Bias
Advantages and Limitations of Sampling
Sampling Types: Probability Sampling- Simple random Sampling, Stratified random Sampling, Systematic
Sampling , Cluster Sampling, and Multi-stage Sampling; Non-Probability Sampling Accidental
Sampling, Convenience Sampling, Judgemental Sampling, Quota Sampling, Snow-ball Sampling
Sample-size determination
Module VI: Data Processing And Analysis
Editing, Coding, and Tabulation
Testing of Hypotheses- t, Z, X2 and ANOVA

GAUTAM BUDHA NAGAR
Module VII: Selected Application of Marketing Research
Sales Analysis and Forecasting
Advertising Research
New Product development and Test Marketing
Module VIII: Report Writing
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60
Text & References:

Text:
Marketing Research, V S P Rao /Nargundkar
Marketing Research, Mathur
References:
Paul E. Green, Donald D.Tull and Gerald Albaum: Research For Marketing Decisions, Fifth Edition,
Prentice Hall Of India
Harper W Boyd, Ralph Westphal and Stanley F Stasch: Marketing ResearchText and Cases, Latest
Edition, Richard D Irwin, Inc.
Naresh K. Malhotra: Marketing ResearchAn Applied Orientation, Third Edition, Pearson Education
Asia ( Indian edition)

GAUTAM BUDHA NAGAR
MANAGEMENT INFORMATION SYSTEM

Course Code:
MBADL 20303
Course Objective:
This course aims at enabling students to analyse information requirements for better managerial decision
making. It will also equip them to utilize Information Technology (IT) for designing and developing
prototype management information system for an organization.
Course Contents:
Module I
Introduction of MIS: Meaning & Role, organization structures, Business Process, Systems Approach,
Management Levels & MIS
Module II
Decision Making Process: Programmed & Non- Programmed, Strategic & project Planning for MIS,
Models of Decision Making different types of IS: MIS, DSS, ESS. MIS and the information Concepts
Module III
System Concepts, Handling system complexity MIS and system concepts, need for system analysis, SSAD,
MIS and System Analysis.
Module IV
Development of MIS, Ascertaining the Class of information, Management of quality in MIS, MIS: the
factors of success and failure.
Module V
Enterprise Management System (EMS), EMS and MIS, MIS Service industry, choice of IT and MIS
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
Text & References:

Text:
Management Information Systems, O. Brien
Management Information System, B.G. Gupta
References:
Management Information System , W.S Jawadekar, Tata Mc Graw Hill Publication.
Management Information System, David Kroenke, Tata Mc Graw Hill Publication.
MIS:- Management Perspective, D.P.Goyal, Macmillan Business Books.
EE1
60

GAUTAM BUDHA NAGAR
MIS and Corporate Communications,Raj K. Wadwha, Jimmy Dawar, P.Bhaskara Rao, Kanishka
Publishers.
MIS :- Managing the digital firm, Kenneth C.Landon, Jane P. Landon, Pearson Education.

GAUTAM BUDHA NAGAR
BUSINESS LAWS
Course Code:
MBADL 20304
Course Objective:
To give insight to various Business and Economic Laws so that the students are able to interpret the
provisions of some of the important laws and apply the same in commercial and industrial enterprises.
Course Contents:
Module I: Legal Environment of Business
Environment of Business, Its importance, Legal environment of business.
Module II: Indian Contract Act, 1872
Nature and kinds of Contracts, Concepts related to offer, Acceptance and Consideration, Principles
Governing Capacity of Parties and Free Consent, Legality of Objects, Performance and Discharge of
Contract, Breach of Contract and its Remedies, Basic Elements of Law Relating to Agency, Guarantee and
Pledge.
Module III: Law of Torts
Meaning of tort Contractual and Tortious Liability, Application of Tortious Liability in Business
Situations.
Module IV: Indian Sale of Goods Act, 1930
Sale and Agreement to Sell, Hire Purchase Pledge Mortgage Hypothecation Lease.
Goods Different types of Goods, Passing of Property in Goods, Conditions and Warranties, Doctrine of
Caveat emptor, Rights of an unpaid Seller.
Module V: Negotiable Instruments Act, 1881
Meaning of Negotiability and Negotiable Instruments Cheques, Bill of Exchange and Promissory Note,
Crossing of Cheques, Endorsement, Dishonour of Cheques.
Module VI: Elements of Company Law
Meaning and types of companies, Formation of a company, Memorandum and Articles of Association,
Prospectus and Issue of Shares, Share Capital and Shareholders, Company Meetings and Proceedings,
Powers and Liabilities of Directors and Winding up of Company.
Module VII: Consumer Protection Act, 1986
Need for Consumer Protection Meaning of Consumer Different redressal agencies for Consumers,
Rights of Consumers, Unfair Trade Practices, Procedure for Filing Complaints.
Module VIII: Miscellaneous Acts
Provisions of Central Sales Tax Act and Central Excise Act, Provisions of Income Tax Act relating to
individuals, Calculation of Tax Liability under the head Salary Income.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Text & References:

Text:
Elements of Mercantile Law, N.D. Kapoor
References:
Elements of Mercantile Law, Excel Books, N. Delhi, Gulshan SS (2003),
Business and corporate laws, V.S. Datey
Mercantile and Commercial Laws, Rohini Aggarawal

GAUTAM BUDHA NAGAR
FINANCIAL MANAGEMENT
Course Code:
MBADL 20401
Course Contents:
The objective of this course is to develop among students of an understanding of various aspects of
financial decisions of a firm and of various financial tools used in taking these decisions. The course also
aims at familiarizing students with the financial environment in which organizations operate and how they
cope with it.
Course Contents:
Module I: Overview and Introduction
Overview of Financial Environment and Financial Management - Functions, Objectives, Financial decision
making and changing role of finance function.
Module II: Valuation of Securities
Time Value of Money, Risk and Return concepts, Financial and Operating Leverage
Module III: Financing Decisions
Capital Structure - Theories, Optimum Capital structures, Indifference Point, Cost of Capital theories and
Marginal Cost of Capital
Module IV: Capital Budgeting
Estimation of Cash Flows, Techniques for capital Budgeting decisions, Capital Rationing and Risk Analysis
in Capital Budgeting
Module V: Working Capital Management
Factors Influencing Working Capital Policy, Operating Cycle Analysis, Financing of Working Capital,
Management of Inventories, Cash & Marketable Securities and Receivables
Module VI: Dividend Policy Decisions
Factors influencing dividend decision and theories
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
Text & References:

Text:
Essentials of Financial Management, I M Pandey
Financial Management, Alka Munjal
Student Study Material;
References:
Damodaran, A. 1995, Corporate Finance: Theory and Practice, 1st Ed., Wiley & Sons.
EE1
60

GAUTAM BUDHA NAGAR
Pandey, I.M. 1999, Financial Management, 8th Ed., Vikas Publishing House
Brearly, R. A. and Myers, S. C. 1996, Principles of Corporate Finance, 4th Ed., Tata McGraw Hill
Pike, R and Neale, B. 1998, Corporate Finance and Investment: Decisions and Strategies, Prentice Hall
of India
Van Horne, J.C. 1995, Financial Management and Policy, 10th Ed., Prentice Hall of India.
Rustagi, R.P. 1999, Financial Management: Theory, Concepts and Problems, Galgotia Publishing
Company.
Chandra, P. 1999, Financial Management: Theory and Practice, 4th Ed., Tata McGraw Hill.

GAUTAM BUDHA NAGAR
PRODUCTION & OPERATIONS MANAGEMENT

Course Code:
MBADL 20402
Course Objective:
The aim of this course is to develop understanding of the strategic and operational issues in the
operational/manufacturing environment of an organization and the various decisions involved the
operational activities and the methods by which best possible alternative decision can be taken.
Course Contents:
An overview of POM and Transformation Process in Manufacturing and service units
Module II: Production/capacity Planning
Planning and Designing the products/services, Designing the facility location and layout, Selection and
Management of Product Technology, Long-range Capacity Planning.
Module III: Operating Decisions
Planning Production Schedules, Aggregate Planning and Master Production Scheduling, Inventory
Planning, Materials and Capacity Requirement Planning, JIT Manufacturing, Planning and Scheduling
Services Operations.
Module IV: PPC and TQM
Controlling the Operations for Productivity, Quality and Reliability, Quality Control, Total Quality
Management, Maintenance Management, Improving the Operations Process, Linear Programming, Value
engineering, PERT/CPM
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60
Text & References:

Text:
Production and Operations Management, S.N. Chary
Production and Operations Management, R.C. Manocha
Students Study Material
References:
Brown S., Lamming R., Bessant J. and Jones P. 2000, Strategic Operations Management, 1 st Ed.
Butterworth Heinmann
Krajewski L.J. & Ritzman L.P. 1996, Operations Management: Strategy and Analysis, 4 th Ed. AddisonWesley
Slack, Chambers, Hardland, Harrison, Johnston 1995, Operations Management, Pitman Publishing
Waters D. 1996, Operations Management: Producing goods and services, Addison-Wesley
Dilworth J.B. 1992, Operations Management, McGraw-Hill International Editors

GAUTAM BUDHA NAGAR
Lee S.M. & Schniederzans M.J. 1997, Operations Management, 1 st Ed. All India Publishers &
Distributers
Haksever, Render, Russell & Murdick 1990, Service Management and Operations, 2 nd Ed. Prentice
Hall International, Inc.
Adam E.E.,Jr and Ebert R.J. 1997, Production and Operations Management: Concepts, Models and
Behavior, 5th Ed. Prentice Hall of India.
Buffa E.S. and Sarin R.K. 1994, Modern Production Operations Management, 8 th Ed. John Wiley &
Sons.

GAUTAM BUDHA NAGAR
CORPORATE POLICIES AND PRACTICES

Course Code:
MBADL 20403
Course Objective:
The aim of the course is to familiarize students with: The principles of management and their relevance in business.
Strategic analysis of various industries.
Impact of environment on strategy.
Strategic analysis.
Difference between traditional and contemporary business management.
Globalization.
Ethical issues.
Corporate vigilance.
Course Contents:
Introduction to planning, evolution of strategic Management, Concept of Corporate Strategy, Patterns of
Strategy Development, levels of Strategy.
Module II: Role of environment on strategy
Change in business environment consequent to economic reform, industrial policy, trade policy, macro
reform, MNCs role, financial services, private sector, Strategy and Technology
Module III: Mission, Vision and Business Definition
Module IV: Strategic Analysis
Environmental Threat and Opportunity Profile (ETOP), Industry Analysis, Strategic Advantage Profile
(SAP), Competitor analysis, market analysis, environmental analysis and dealing with uncertainty, scenario
analysis and SWOT Analysis. Industrial structural analysis
Module IV: Globalization and Ethical issues and their impact on strategy
Concept of Multinational, Global, International, Transactional companies. The role of global village
concept in strategy formulation. An introduction to corporate ethics, Why firms should make ethicla
choices, Global market research strategy.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
Text & References:

Text:
Business Policy and Strategic Management, Azhar Kazmi
Corporate Policies, S Seth
Student Study Material:
H2
15
EE1
60

GAUTAM BUDHA NAGAR
References:
Pearce John A & Robinson R.B, 1997, Strategic Management, Strategy Formulation and
Implementation, 3rd Ed., A.i.T.B.S. Publishers & Distributors
Regular reading of all latest Busienss journals, HBR, Business World, Business India, Business Today
Ramaswamy and Namakumari, 1999, Strategic Planning , Formulation of corporate strategy text and
cases, 1st Ed. Macmillan India Ltd.,
Jausch & Glueck, 1988, Business Policy and Strategic Management, 5th Ed., McGraw Hill.
Thomson & Strickland, Business policy and Strategic Management, 12th Ed., PHI

GAUTAM BUDHA NAGAR
TOTAL QUALITY MANAGEMENT

Course Code:
MBADL 20404
Course Objective:
The aim of this course is to develop understanding of the strategic Total Quality Management (TQM), its
implementation and philosophy. The students will also be familiarized with the change management
through TQM
Course Contents:
Module I: Introduction to Quality
Quality concepts, nature of product quality and to study various approaches and methods to Software
Quality.
Module II: Growth of TQM
Gurus and contributions, teaching and comparison.
Module III: MBNQA Model, PDCA, IDEAL , CMM,CMMI, KAIZEN, SIX SIGMA Models
Explanation of models, review of award models, review of popular International Models like ISO, SPC
Tools, 7 QC Tools,
Module IV: TQM and culture
Organizational change management through TQM and its relationship with culture, morale, Resistance to
change, barriers to TQM.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60
Text & References:

Text:
Total Quality Management, Sundaram Rao
Total Quality Management, Mahesh Sharma
References:
Wankulu C.A., 1994, TQM: A Road Map, Tata-McGraw Hill India
Ahuluwalia J.S. Lt. Gen. Editor, 1997, Total Quality Management, Tata-McGraw Hill India
Crosby P., 1990, Let us Talk Quality, Penguin Publications
Davenport S., Kimberly & Others, 1996, Focused Quality, John Wiley Sons Inc.
Oakland, J. S. 1997, TQM: Text with Cases, Butteworth - Heinmann

GAUTAM BUDHA NAGAR
STRATEGIC MANAGEMENT
Course Code:
MBADL 30537
Course Objective:
Aim is to provide the basic understanding of Strategic Management, its process and develop the thinking
skill of the students and practicing Managers. The course has been designed to develop a framework of
first gathering relevant information, scrutinizing, and prioritizing key tasks to be pursued to achieve desired
objectives. The whole idea is to develop a thought Manager.
Course Contents:
Module I: Introduction to Strategic Management
Nature of Strategy and Strategic Management, Levels of Strategy
Module II: Strategic Management
The Strategic Position, Strategic Choices, Strategy into action
Module III: Strategy Development Process in Organisation
Strategic Planning Systems, Strategic Leadership
Module IV: Strategic Analysis
Analysis of Environment, The Pestel Frame work, Impact of Environmental influences, Scenarios, Sources
of Competition, The five forces frame work, Market Segmentation and Understanding what customers
WANT, Internal Analysis of Assets and Capabilities, Resources and Strengths, Stake holder expectations
and organizational purposes, Preparing the SWOT Matrix
Module V: Strategic Choices
Basic Strategic Choices, Strategic Alternatives, various models BCG, GE, Nine cell Matrix, Hofers
model, Stricklands Grand Strategy selection Matrix, Basis of Choice, Strategic evaluation and selection
Module VI: Strategic Implementation
Organisation Structure and Design, Resource allocation and Design, Managing Strategic changes Types
of Strategic Change, Role of Change process
Module VII: Strategic Synthesis
Real life situations
Module VIII: Competitive Strategic
The thinking of Michel Porter
Strategic into action
Case studies
(1) Asias top 20 competitive corporations and their strategies

(2) Indian corporations like Reliance, Ranbaxy, Sundaram Fastners etc., and Strategic
Management processes will be discussed

GAUTAM BUDHA NAGAR
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60
Text & References:

Text:
Exploring Corporate Strategy, Gerry Jhonson, Kevan Scholes
References:
Pearce John A & Robinson R B, 1977, Strategic Management: Strategy Formulation and
Implementation, 3rd Ed., A.I.T.B.S. Publishers & Distributors.
Aaker David Strategic Market Management, 5th Ed., John Wiley and sons
Regular reading of all latest Business Journals: HBR, Strategist, Busienss World, Business India,
Business Today.
Porter Michael, Competitive Advantage: Creating and sustaining superior performance, Free press.
Thomson & Strickla d, Business policy and Strategic management, 12th Ed., PHI.
Munjal, A. Cases and readings in Strategic Management, ABS Handbook

GAUTAM BUDHA NAGAR
BEHAVIOURAL AND ALLIED SCIENCE

Course Code:
MBADL 30538
Course Objective:
This course helps in Understanding and finding your self, realize the importance of love, respect, believe
and above all accepting your self, control your internal and external environment, build the crucial skill
for successful human relationship and unhealthy behaviour which is hazardous and unproductive for
organisational health and effectiveness.
Course Contents:
Understanding Self
Self Esteem
Attitude
Emotional Intelligence
Effective Listening
Behavioural Adjustments
Stress Management
Coping Strategies
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
Text & References:

Behavioural Science, Abha Singh, Rajni Arya
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
ORGANIZATIONAL CHANGE & DEVELOPMENT

Course Code:
MBADL 30501
Course Objective:
The aim of this course is to develop an understanding of the meaning, characteristics and processes of
Organisational Development and Change Management
Course Contents:
Module I: Overview of Organisational Development
Definition and implementation of Organisational Development
History, values and beliefs in OD
Role of change Manager and factors affecting change
Module II: OD Interventions
Overview
Interventions designed at following levels
Individual
Dyads / Triads
Team & Groups
Inter Group relations
Total Organisation
Structural Intervention
Consultants Client Relationship
Module III: Managing OD process
Diagnosis
Anticipating & Forecasting
Action Components
Program Management
Action Research
Module IV: Change Management
Understanding Change
Factors causing change
Nature of Planned Change
Anticipating and Forecasting
Models and techniques involved in change
Guide line for facilitating change Management
Module V: Managing and Implementation of Change
Changing Value
Understanding of Culture
Resistance to Change - Sources and Management
Implementation of Change Planning, Monitoring, Adaptation and Feedback

GAUTAM BUDHA NAGAR
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60
Text & References:

Text:
Organisational Development (Sixth Edition), Wendell L. French / Cecil H. Bell, Jr.
Management of Change and OD, Col. D.K. Shandilya
References:
Chottopadhay, .S. & Pareek .U.- Managing Organization Change , Oxford & IBH Publishing Co Ltd.
Gautam Vinay Sheel, Organizational Development
Luthans Fred, Organizational Behaviour
Prasad Kesho, Organizational Development for Excellence
Pareek .Uday & Rao T. V. Designing & Managing H.R. System ,Oxford & IBH Publishing Co , New
Delhi.
Pareek .Uday, Making Organization Roles Effective , Tata McGraw Hill , New Delhi.
Ravishanker. S. & Mishra .R.K.-O.D in Public Enterprises for 1900's , Vision Books Pvt Ltd.
Schein E.H. - Process Consultation : Its Role In Organizational Development.
Ramanarayan S, Rao T.V & Singh Kuldeep - O.D Interventions & Strategies,
Response Books.
Waclawski & Church - OD - a data driver approach to Org.change,
Jossey Bass Publications

GAUTAM BUDHA NAGAR
PERFORMANCE APPRAISAL AND POTENTIAL EVALUATION

Course Code:
MBADL 30502
Course Objective:
The objective of this course is to apprise students of the significance and essential aspects of effective
appraisal in an organization for optimizing performance. The students will develop an understanding of the
requirements and installation of a PA system and performance management.
Course Contents:
Module I: Overview of Performance Appraisal System
Holistic approach to performance management.
Performance Appraisal: past and the future.
HRD and performance Appraisal.
Employee motivation and needs.
Planning performance and role clarity.
360 degree and self appraisal
Indian experience in performance Management
Biases and problems in appraisal
Module II: Process of Performance Appraisal
Designing Performance Appraisal System and formulating Appraisal policies and procedures.
Introducing and implementing Performance Appraisal system.
Methods of appraisal-Contemporary and modern methods.
Measuring Performance Appraisal and post review Discussion/ Analysis.
Competency mapping and potential Appraisal.
Performance feedback, coaching and counseling.
Module III: Performance Management In Application.
Performance Management And Development.
Performance management and pay.
Emerging concerns/ issues in performance management.
Module IV: Performance Management In Application.
Performance Management And Development.
Performance management and pay.
Emerging concerns/ issues in performance management.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Text & References:
Performance Appraisal and Potential Evaluation, Surendar Kumar

References:
Baldvin Kieran, Managing Individual Performance.
Armstrong Michael and Berron Angela (Jaico):Performance Management.
Fisher M, Performance Appraisal.
Rao TV, 360 Degree Feedback.
Rao Pareek, Redesigning PA System
N Milkovich, Compensation.

GAUTAM BUDHA NAGAR
COMPENSATION MANAGEMENT
Course Code:
MBADL 20401
Course Objective:
Compensation & reward system are key contributors to organization effectiveness. In this course students
will learn how system operates to attract, retain and motivate competent work force. Further students will
gain to assess and diagnose compensation management, issues and problems.
Course Contents:
Module I: Overview of Compensation Management
Wage and Salary Administration Nature, Importance, Philosophy, Objectives, Compensation
Management Nature, Importance, Philosophy, Objectives, Factors influencing Compensation
Management, Wage concepts, Role of various parties Employees, Employers, Unions & Government,
Overview of Legislations affecting Compensation
Module II: Developing Compensation Programs Job Examination
Basics systems Time wage, Piece wage, Incentives, Wage payments &Total Salary Structure,
Compensation Surveys, Retrieving, Manipulating and Analyzing Compensation Data, Developing
Competitive Compensation Programs, Developing Salary Structures
Module III: Variable Compensation
Principles of reward strategy, Perquisites, Bonuses & Incentives Scope and Process, Ethical
considerations, Social Security, Sharing productivity gains with employees, Gain sharing, Team based pay,
The Role of Compensation in Sales force success
Module IV: Pay for Performance
Merit pay and Performance Appraisal, Performance based rewards, Performance Criteria Choices, and
Competency Mapping & Developing Performance Matrix, Performance based Compensation Schemes.
Examination Scheme
Component Codes
Weightage (%)
P-1
10
C-1
10
CT-1
20
EE
60
Text & References:

Text:
Compensation, Milkovich & Newman
References:
The Art of HRD, Job Examination & Remuneration, Volume 7 Frans Poets
The Art of HRD, Reward Management, Michael Armstrong Helen Murlis
Compensation in Organization, Sara Rynes, Gerhart (Jossey BASS)
The New Pay, Linking Employee & Organization Performance, Schuster, P.Zingheim (Jossey-Bass)
Employee Reward, Michael Armstrong, University Press

GAUTAM BUDHA NAGAR
RECRUITMENT, SELECTION, AND RETENTION

Course Code:
MBADL 30504
Course Objective:
The course focuses on the core concepts and methods in Recruitment and Selection, an analysis of various
assessment procedure for use in selecting and promoting staff, and evaluation of recruitment and selection
system. In addition the changing nature of labour force and managements response to challenges
encountered in todays human resource arena will be examined in this course.
Course Contents:
Module I: Recruitment and Placement
Job Analysis
Writing Job Descriptions
Job Specification
Job Analysis in a Jobless World
Module II: Personnel Planning and Recruiting
The Selection Process
Employee Planning and Forecasting
Basic Selection Model : The Decision Theory Approach
Developing and Using Application Forms : The Application Blank
Information Technology and HR : Recruiting on the Internet
The Global Talent Search
Module III: Employee Testing and Selection
Basic Testing Concepts
Psychological Testing : An Asset in Selection & the Critical Overview
The Psychometric Testing with special reference to :
FIRO - B
BELBIN
MBTI
TAT
Interviewing Candidates
Retention Management
Module IV: Performance Appraisal & Feedback
Performance appraisal, designing and conducting,
Performance appraisal,
Feedback and coaching,
Rating employee performance
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Text & References:
Text:
Blum, M.L. & Naylor, J.C. 1984, Industrial Psychology, CBS publishers and distributors.
Dessler, G. 1997, Human Resource Management, Prentice Hall of India.
Srivastava, S. 1999, Recruitment, Selection & Retention, ABS Course pack.
Wexley, K & Lathan Gary, 2002, Developing & Training HR in Organization., P.Hall.
References:
Barat, N. 1998, Emerging issues in Management, Excel Books, India.
Greenberg, J. & Baron, R.A. 1993, Behaviours in Organizations, Allyn and Bacon, Boston.
Kanungo, R.N. & Mendonca M. 1994, Work Motivation models for developing countries, Sage
Publications, India.
Luthans, F. 1998, Organizational Behaviour, McGraw Hill International.
Ramnarayan, S. & Rao, R.M. 1996, Managerial Dilemmas : Cases in organizational behaviour, Tata
McGraw-Hill, India.
Potts, Michael 1998, A-Z of Training & Development, Kogan Page

GAUTAM BUDHA NAGAR
INDUSTRIAL RELATIONS AND LABOUR LAWS

Course Code:
MBADL 304505
Course Objective:
To familiarize students with the concepts, institutions and approaches to Industrial Relations and Labour
Laws with a view to enable them to acquire skills and knowledge of effectively dealing with unions and
promotion of harmonious relations
Course Contents:
Module I: Industrial Relations
Overview of Industrial Relations in India
Understanding impact of Globalisation on Industrial Relations Environment
Module II: Trade Union Movement in India
Growth of Trade Union during pre and post Independence period.
Laws relating to Trade Unions
Industrial Disputes and Machinery for their settlement
Module III: Labour Management Co-operation
Concept of Labour Management Co-operation
Workers participation in Management
Collective Bargaining
Grievance Resolution
Module IV: Managing Employee Discipline
Understanding Discipline and causes of indiscipline
Disciplinary Action
Suspension and Dismissal
Module V: Labour Laws
Essentials, Basics of various important provisions of Labour Law.
Industrial Dispute Act, 1947
Payment of Wages Act, 1936
Industrial Employment Standing Order Act, 1946
Employees Provident Fund Act,
Employees State Insurance Act, 1948
Minimum Wages Act, 1936
Contract Labour Act
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Text & References:
Text:
Industrial Relations & Labour Laws (4th revised Edition), Srivastava
Industrial Relations & Labour Laws, Sunil Bakshi
References:
Swaminathan and C.S. Venkata Ratnam (eds) Globalisation & Labour Management Relations in
South Asia
Management of Human Resources, Oxford University Press 2000.
Mamoria CB, Dynamics of Industrial Relations, Himalaya Publishing House
Srivastava SC, Industrial Relation and Labour Laws, Vikas, Delhi 200 Fourteen Revised Edition
Venkata Raman CS, Personnel Mgt & Human Resources

GAUTAM BUDHA NAGAR
ADVERTISING & SALES PROMOTION

Course Code:
MBADL 30506
Course Objective:
To familiarize students with advertising concepts and strategies, the methods and tools used.
Course Contents:
Module I: Overview of Advertisement and its Planning
The agency
Module II: Role of Research
Segmentation, Positioning and Target Marketing
Campaign Development and implementation
Setting objectives and different approaches to creative advertisement
Module III: Role of Media Planning, Production Print
Advantages and Shortcomings creating the advertisement
Module IV: Event Marketing
Surrogate Advertising etc. Sales Promotion - New Direction in Marketing,
New Product Launches
Concept Promotion Vs Existing Category Advertising
Direct Response and Direct Mail Advertising,
Total concepts words and visuals, Use of Appeals, Presentations
Commercial Advertisements, Measurement of Advertising effectiveness
Module V: Sales Promotion and Sales Promotion schemes
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15

Text:
Advertising Sales and Promotion Management, S.A. Chunawalla
Advertising and Sales Promotion, U.C. Mathur
References:
Magazines, A&M, Brand Equity, Business World
Advertising, Wright, Winter, Ziegler
Advertising, David Ogilvy, Trout and Ries
Advertising Theory & Practice, Sandage, Fryburger, Ratroll
H2
15
EE1
60

GAUTAM BUDHA NAGAR
STRATEGIC MARKETING
Course Code: MBADL 30507
Course Objective:
Strategic Marketing Management provides students with an overview of the marketing discipline and a
framework that presents marketing as a value creation process. Students learn how to evaluate marketplace
potential and risk from the perspective of the firm's unique ability to develop and deliver goods and
services of meaningful customer value
Course Contents:
Module I: Marketing as a Value Creation Process
A framework for analyzing market opportunities and risks, and understanding customer needs using stateof-the-art techniques
The role of value creation in acquiring and retaining customers
Module II: Analyzing Buyer Behavior
Understanding the buying decision process
Determining the needs and wants of existing and prospective customers
Research techniques for understanding customers and prospects
Module III: Selecting the Target Market And Positioning The Product
The advantages of market segmentation
Product positioning as the foundation for developing the marketing mix
Standardization versus customization: the world of one-to-one marketing
Module IV: Developing the Integrated Marketing Program To Generate Maximum Customer Value
Designing products and services that deliver meaningful customer value
The "augmented" product as an antidote to commoditization
Marketing communications planning: budget and the media mix
Going to market: designing and managing the distribution channel
Positioning the Internet as an effective online sales tool
Module V: Capturing Created Value for the Firm
Pricing: shifting from cost- to value-based pricing
Characteristics of profitable pricing practices
Module VI: Marketing Management
Creating the marketing plan
Anticipating and adapting to change
Ethical and legal issues

GAUTAM BUDHA NAGAR
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
Text & References:

Text:
Exploring Corporate Strategy : Gerry Jhonson, Kevan Scholes
References:
Business Policy and Strategic Management : Azhar Kazmi
Strategic Planning and Management : Dr. P. K. Ghosh
Strategic Market Planning: Problems and Analytical Perspectives: Abell, Derek F.
Business Strategy: Igor H. Ansoff
Strategic Market management : D. A. Aaker
EE1
60

GAUTAM BUDHA NAGAR
MARKETING OF SERVICES
Course Code:
MBADL 30508
Course Objective:
To introduce the concepts of services and marketing of services. To make the students appreciate the
differences between services and products and the complexities of handling intangibles.
Course Contents:
Module I
Understanding Services, Services Marketing Mix, The services Environment, Segmentation, Targeting and
Positioning
Module II
Service Quality
Service quality Management, Understanding quality, how is it different for services? Customer needs and
levels of needs. Determinants of quality, models used to measure and monitor service quality, loyalty in
service industry.
Module III
Customer Expectations of Service, Customer Perceptions of Service, Understanding Customer
Expectations through Market Research, Building Customer Relations through Relationship Markeing.
Module IV
Employee Role in Service Delivery, Branding of Services, Organisation Culture, Employees and Internal
Markeing
Module V
Bank Marketing, Hospital Markeing, Educational Services Marketing, Hotel Marketing, Insurance
Marketing.
Module IV
The Future, Globalisation
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15

Text:
Services Marketing , Valarie A. Zeithaml, Mary Jo Bitner
Services Marketing, Alok Anand
References:
Service Marketing Ravishankar, Helen Woodruffe
Marketing of Services Bidhi Chand
Service Marketing Gupta and Rampal
H2
15
EE1
60

GAUTAM BUDHA NAGAR
The Essence of Service Marketing Adrian Payne

Marketing of Services, Strategies for Success Harsh V. Verma
Cook D & Wallers, Retail Marketing, Theory & Practical
Mc Goldrick, P.J., Retail Marketing, Tata Mcgraw
Cox. R & Bittain, P., Retail Marketing, London Bitten
David Gilbert, Retail Marketing Management, Peasons Education

GAUTAM BUDHA NAGAR
SALES AND DISTRIBUTION MANAGEMENT

Course Code:
MBADL 30509
Course Objective:
To familiarize the students with the concepts of sales management and to equip them with the various tools
required to be a success in the various techniques essential for sales staff management. To help them
differentiate the nuances of personal, organizational and retail selling, also have a complete overview of the
Distribution channel.
Course Contents:
Introduction to Sales Management, Selling and Social development, Skills for Successful selling
The Sales Process Planning, Initial Sales call, approaching the prospect and initiating the
discussion and closing the sale
Role of the Sales Manager and Sales Man, Measuring effectiveness Recruitment, selection and
training of Selling Staff, their motivation and retention.
Sales force compensation, tools for sales supervision and control, Evaluation and appraisal of sales
staff.
Understanding and mastery of two way communications. Communication and its role in
professional selling, Role-plays.
Tools and techniques of sales forecasting, sales territorialization, sales quotas, budgeting and
costing, monitoring sales expenses.
Adaptive selling, sales presentation, approaching the customer and gaining the commitment of the
customer. Role play.
Distribution Concept, Distribution an aid to sales and Distribution Channels
Segmentation and Distribution
Logistics and Management of Sales System/Process
Developing and expanding the customer relationship through CRM and use of technology
(database marketing), encouraging critical encounters.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60
Sales & Distribution Management , Vivek Singh

References:
Professional Selling A trust based approach- Ingram, Laforge, Avita: Harcourt College Publications.
Smart Selling- Christopher Power.
What makes a good salesman- David Mayer and H M Greenberg.
Management of Sales force- Stanton, Bursnick and Spiro.
Sales and Distribution Management Narang

GAUTAM BUDHA NAGAR
Sales Management-E Cundiff and N Govini 5th Edition. Prentice Hall of India.
CONSUMER BEHAVIOUR
Course Code:
MBADL 30510
Course Objective:
To Develop an Understanding of How Consumers respond and Behave and use this knowledge to adopt
appropriate Marketing Strategies for enhancing organizational performance.
Course Contents:
Basics of Consumer Behaviour
Consumer Buying Decision Process

Market segmentation
Lifestyle marketing
Creation of Buying environment
Consumer As An Individual his motivation, needs , goals
Personality, Self And Self Images
Perception, attitudes and Imagery
Learning, Cues, Responses and Reinforcements
Behavioral Learning And Cognitive Learning Theory
Brand Loyalty And Attitude
Attitude Formation And Change
Group Dynamics And Reference Groups
Family Decision Making
Social Class, Culture and sub culture
Consumer influence
Personal Influence And Opinion Leadership Process
Diffusions of Innovations
Adoption Process
Strategic Consumer Analysis on Marketing
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10

Text:
Consumer Behaviour, Suja R. Nair
Student Study Material:
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Consumer Behaviour, Kuldeep Sharma
References:
Consumer Behaviour , Schiffma and Kanuk PHI publications 7 th edition

GAUTAM BUDHA NAGAR
MANAGEMENT OF FINANCIAL INSTITUTIONS

Course Code:
MBADL 30511
Course Objective:
The aim of the course is to familiarise students with the financial infrastructure in the country. The course
will particularly cover the following aspects.
Role of Financial institutions in the economic development
The working of financial intermediaries and the norms governing them in India
International Banking
The basic principles in commercial Bank
The working of Developmental Financial Institutions
Course Contents:
Financial institutions and economic development, Money Market, Capital Markets, Commodities Market,
Trading System in India and International Market, Derivative Trading Future , Options , Swaps and
recent developments.
Module II: Financial intermediaries
Understanding Financial Intermediaries- Commercial Banks, Central Banks, Cooperative Banks, Banking
system in USA & India, International Banking, Banking Operations, Retail and Wholesale Banking, Near
Banks, Bank assurance, Universal Banking, NBFCs
Module III: Norms & Practices in the Banking Industry
Principles of Lending, Study of Borrowers, Balance Sheet Analysis, Project Appraisal Criteria, Marketing
of Bank Services, Prudential Norms- Narsimhan Committee Recommendations, Performance Analysis of
Banks, Regulatory Institutions RBI & SEBI, Banking Innovations, Basle Committee Recommendations,
CAR- Risk Weighted Assets and Risk Based Supervision, Asset Liability Management in Commercial
Banks
Module IV: Developmental Financial Institutions
Role of Developmental Banks in Industrial Financing, Resource Mobilization of Developmental Banks,
Project Evaluation by Developmental Banks.
Module V: Insurance Institutions
Role of Insurance companies in Industrial Financing, Life insurance & General insurance, New
developments in insurance as a sector in the Indian financial system
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Text & References:
Text:
Management of Financial Institutions, L.M. Bhole
References:
Cornett and Sauunders, 1999, Fundamentals of Financial Institutions Management, Mc Graw Hill
Edmister, R.O. 1987, Financial Institutions: Markets and Management, McGraw Hill International.
Khubchandani B. S. 2000, Practice and Law of Banking,1st ed., Macmillan India Ltd.
Kohn Meir, 1998, Financial Institutions & Markets, 3rd Reprint, Tata McGraw Hill.

GAUTAM BUDHA NAGAR
ADVANCE CORPORATE FINANCE

Course Code:
MBADL 30512
Course Objective:
At the end of the course, the students should be able to understand Indian accounting Standards and the
impact of US GAAP on Financial Statements.
To create an understanding of the accounting, legal and tax implications of Mergers & Acquisitions, leasing
& hire purchase.
The students should be able to demonstrate an understanding of the tax provisions enabling them to make
use of legitimate tax shelters, deductions, exceptions, rebates and allowances; with the ultimate aim of
minimising the corporate tax liability.
To give an overview of wealth tax provisions pertaining to companies (from a users perspective)
To create an awareness of VAT and how the scheme is going to have an impact on the existing sales tax
system.
Course Contents:
Module I: Accounting Norms
Overview of various Accounting Standards in India & comparison with International Accounting Standards
& U.S. GAAP.
Module II: Accounting for Services
Accounting for Leasing (AS19) & Hire Purchase, Accounts of banking and insurance Companies.
Module III: Reconstruction of companies
Valuation of goodwill and shares , Accounting for Internal Reconstruction & Reorganization, Mergers &
Acquisitions- Accounting for Amalgamation and External Reconstruction , Liquidation of Companies.
Module IV: Recent Developments in Accounting
An Introduction to Human Resource Accounting & Inflation Accounting.
Module V: Basic Concepts
Introduction to Income Tax Act , 1961., Residential Status , Exempted Incomes of Companies
overview of various provisions of Business & profession & Capital gains applicable to companies
An
Module VI: Assessment of Companies

Computation of taxable income, MAT , Set off & carry forward of losses in companies, Deductions from
Gross total income applicable to companies, Tax planning with reference to new
projects/expansions/rehabilitation plans including mergers, amalgamation or de-mergers of companies,
Concept of avoidance of double taxation.
Module VI: Wealth Tax
An overview of wealth tax provisions to the extent applicable to companies.
Module VII: Indirect Taxation
An overview of Sales Tax (VAT).

GAUTAM BUDHA NAGAR
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60
Text & References:

Text:
Gupta, R.L. and Radhaswamy, M. 1990, Advanced Accountany, 8th edition, Sultan Chand & Sons.
References:
Jain, S.P. & Narang , K.L., 1998, , Advanced Accountany, Kalyani Publishers
Shukla and Grewal , Advanced Accountancy, S. Chand & sons
S.N. Maheshwari , Advanced Accountancy, Vikas Publications

GAUTAM BUDHA NAGAR
PROJECT MANAGEMENT & CONTROL

Course Code:
MBADL 30513
Course Objective:
The objective of the course is to make the students familiar with the planning, analysis, selection,
implementation and review the capital expenditure investments with special reference to infrastructure
projects. The aim is to acquaint the student with the application of mathematical and statistical tools for
analyzing managerial problems in order to arrive at a decision w.r.t. the capital investment. They shall be
exposed to fundamental optimization procedures and techniques, which are used in Project Management.
Course Contents:
Module I: Planning of Projects
Overview and Resource Allocation Framework, Generation and Screening of Project Ideas, Project
Identification, Formulation and Nature of Projects with emphasis on infrastructure projects.
Module II: Analysis of Projects
Project Design and Network Analysis, Preparation of Detailed Project Report, Market and Demand
Analysis, Technical Analysis, Financial Analysis, Environmental Impact Analysis
Module III: Selection of Projects
Estimation of Project Cash Flows, Appraisal Criteria, Analysis of Risk, Complex Investment Decisions
under Inflation, Capital Rationing, Mathematical Programming Models for Project Selection, Social Cost
Benefit Analysis, Options and Flexibility
Module IV: Project Financing and Implementation
Project finance options and Financial Institutions, Forms of Project Organization, Human Aspect of Project
Management, Pre-requisites of Successful Implementation, Budgeting & Cost Estimation, PERT-CPM
Scheduling and Resources Allocation & Leveling
Module V: Project Review and Control
Cost & Time Control, Performance Evaluation, Project control systems under Management Control
Module VI: Project Evaluation
Evaluation of Projects for further Recommendations, Impact analysis, Project Auditing, Project
Termination and Abandonment Analysis
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Text & Reference:
Text:
Chandra P. 2002, Projects: Planning, Analysis, Financing, Implementation & Review, 4th Ed. Tata
McGraw-Hill Publishing
References:
Meredith J.R. & Mantel S.J., Jr. 2000, Project Management: A Managerial Approach, 4 th Ed. John
Wiley & Sons
Machiraju H.R. 2001, Introduction to Project Finance: An Analytical Perspective, Vikas Publishing
House Pvt. Ltd.
Patel B.M. 2000, Project Management: Strategic Financial Planning Evaluation & Control, Vikas
Publishing House Pvt. Ltd.
Newbold C.R. 1998, Project Management in the Fast Lane: Applying Theory & Constraints, St. Lucie
Press
Diwan P., Project Management, Deep & Deep Publications
Anthony R.N. & Govindrajan V. 1998, Management Control Systems, 9th Ed. Tata McGraw-Hill
Desai V. 1997, Project Management, 1st Ed. Himalaya Publishing House
Thakur D. 1992, Project Formulation & Implementation, Deep & Deep Publications
Dayal R., Zachariah P. & Rajpal K. 1996, Project management, 1st Ed. Mittal
Publications
Goel B.B. 2001, Project Management: A Development Perspective, Deep & Deep Publications

GAUTAM BUDHA NAGAR
EQUITY RESEARCH & PORTFOLIO MANAGEMENT

Course Code:
MBADL 30514
Course Objective:
This course aims at providing a clear understanding of the changing domestic and global investment
scenario in general and Indian capital market in particular with reference to availability of various financial
products and operations of stock exchanges. Important theories, techniques, regulations and certain
advancements in theory of investment will be covered with an aim of helping the participants make sound
investment decisions both in the context of individual security and portfolio investment.
Course Contents:
Module I: Environment of Investment
Process of Investment in Financial Assets, Salient Features & Operations of Stock Exchanges, Trading
Arrangements, Changing Scenario of Indian Stock Market with Emphasis on Transparency, Efficiency of
Indian markets.
Module II: Setting the Objectives
Risk and Return in the Context of Portfolio, Common Stock Valuation Models, Term Structure of Interest
Rates, Risks in Fixed Income Securities, Macaulays Duration.
Module III: Security Analysis
Fundamental Analysis Economic & Industry Analysis, Concept of Business Cycles, Indicators of
Economic Prosperity, Industry Analysis, Company Analysis, Company Valuation, Technical
Analysis.
Module IV: Portfolio Construction & Optimization Modern Portfolio Theory
Markowitzs Risk-Return Optimization, Generating the Efficient Frontier, Single-Index Model, Capital
Asset Pricing Model, Motivation for Partitioning of Risk, Arbitrage Pricing Theory,
Module V: Portfolio Performance Evaluation & Revision
Managed Portfolios and Performance Evaluation - Sharpes, Treynors, Jensens and Famas Performance
Measures, Portfolio Revision - Portfolio Re-balancing and Upgrading, Mutual Funds and their Portfolio
Management Schemes.
Module VI: Advancements in Theory of Investment Management
Redingtons Immunization, Derivatives - Payoff patterns of elementary options and possibilities of
increased diversification.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Text & References:
Text:
Chandra, P. 2002, Investment Analysis, Tata McGraw Hill
References:
Bhalla, V.K. 2001. Investment Management: Security Analysis & Portfolio Management, S. Chand and
Company, 8th Ed.
Fischer, D.E. and Jordan, R.J. 1995, Security Analysis & Portfolio Management, Prentice Hall of India
Fuller, R. J. and Farrel, J.L. 1987, Modern Investment & Security Analysis, McGraw Hill International.
Sharpe & Alexander, Investments, Prentice Hall of India
Francis, J.C. 1987, Investments, McGraw Hill International.
Avdhani V.A. 1994, Security Analysis & Portfolio Management, Himalaya
Elton, E.J. and Gruber, M.J. 1996, Modern Portfolio Theory and Investment Analysis, John Wiley &
Sons.
Barua, S.K., Raghunathan, V. and Verma, J.R. 1992, Portfolio Management, Tata McGraw Hill
Hull, J.C. 1995, Introduction to Futures & Options Markets, Prentice Hall, Eaglewood Cliffs, New
Jersey.
Obaidullah, M. 1988, Stock Markets: Theories & Evidence
Graham, Benjamin, 1973, The Intelligent Investor, Harper & Row Publishers, Inc., 4th Ed., New York.

GAUTAM BUDHA NAGAR
MANAGEMENT OF FINANCIAL SERVICES

Course Code:
MBADL 30515
Course Objective:
The aim of the course is to familiarize students with:
Role of Financial Services in producing and maximizing value.
Understanding basic Financial Services and their need
Factors determining dynamism in the Financial Services industry
Understanding the interface of regulators and managers for quantifying and dealing with critical
factors affecting the Financial Services industry.
Course Contents:
Financial services and Value production, Value added in Financial Services, ROI in Financial Services,
Elements in the Financial Services value chain, Role of Financial Services in Economic Development
Module II: Merchant & Investment Banking
Meaning, Importance & Role of financial services in Indian Financial System, Corporate Counselling,
Project Counselling And Appraisal, Loan Syndication And Accessing Debt and Capital Markets, Procedural
Aspects Of Public Issues, Bought Out Deals, Book Building, Pre-Issue Decision; Post Issue Management
And Related Provisions Of Companies Act And SEBI Guidelines For Protection of Interests of Investors.
Module III: Leasing Hire Purchase and Consumer Credit
Development of Leasing, Hire Purchase and Consumer Credit, Types Of Leasing, Pricing Methodology
And Financial Analysis, Taxation, Legal Framework For Leasing And Hire Purchase Companies, Leasing
vs. Buying- NPV, Securitization
Module IV: Venture Capital Financing
International Experiences In Venture Capital Financing, Venture Capital Financing In India, Pitfalls To Be
Avoided.
Module V: Mutual Funds
Mutual Funds types, Organization and Management, Regulations of Mutual Funds
Module VI: Other Financial services
Factoring Services - Features, Merits and Demerits, Cost Benefit Analysis
Forfeiting Features, Merits and Demerits
Credit Rating: Concept Of Credit Rating, Types Of Credit Rating, Advantages And Disadvantages Of
Credit Rating, Credit Rating Agencies And Their Methodology And Process, Individual Credit Rating,
Sovereign Credit Rating Practices, Indian Experience upto now.
Housing Finance
Module VII: Non Resident Investment
Significance and Role of Foreign Investment, Policy for FDI, FIIs, GDRs/ADRs and FCCBs, guidelines
on issue of International Financial instruments i.e. GDRs/FCCB

GAUTAM BUDHA NAGAR
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60
Text & References:

Text:
Management of Financial Services, M. Y. Khan
Management of Financial Services, Alka Munjal
References:
Chandra, P. 1999, Financial Management: Theory and Practice, 4th Ed., Tata McGraw Hill.
Pandey, I.M. 1999, Financial Management, 8th Ed., Vikas Publishing House
Sriram, K. 1996, Handbook of Leasing, Hire Purchase and Factoring, ICFAI.
Regular reading of the Financial & Business Journals, Analyst, Economist is essential.
Dietrich J Kimball, 1996, Financial Services & Financial Institutions, Value Creation in theory and
Practice, 10th Ed., Prentice Hall
Bhole L M, 2000, Financial Institutions and Markets: Structure, Growth & Innovations, 3rd Edition,
Tata McGraw Hill

GAUTAM BUDHA NAGAR
MATERIALS MANAGEMENT
Course Code:
MBADL 30516
Course Objective:
The aim of this course is to develop the understanding of the various techniques of materials management.
The objective is to acquaint the student the approaches of materials management from planning to
usage.
Course Contents:
Introduction of materials management, Scope, Role, Importance and Objectives of Materials Management,
Evolution of Integrated Materials Management, Research, Planning & Budgeting of Materials, Role
and Application of Quantitative Techniques in Materials Management.
Module II: Warehousing and Logistics Management
Logistics System & Design, Logistics Administration, Warehousing an important function of Materials
Management, Location & Layout of Warehouse, Organising the Warehouse, Physical Aspects of
Warehousing, Safety Measures and Control, Warehousing Operating Function, Warehousing Costs
Module III: Purchasing
Purchase Management, Purchase System, Purchasing as an integral part of Integrated Materials
Management, Production Planning, Inventory Management, Quality Management-Suppliers Management,
Economics of Quality, Quality Circles, Purchasing Negotiations, Achieving Performance, Efficiency &
Effectiveness in Purchasing, Effect of Process Technology on Materials Management, Distribution
Management Philosophy, Supplier Assisted Materials Management
Module IV: Production Planning & Control:
Production planning, Master forecasting, Planning-time, capacity, scheduling & tracking, Materials
Requirement Planning
Module V: Emerging Trends:
Materials Management as an Integral Part of Supply Chain, Materials Management Information System, IT
Focused Materials Management, E-com and Inventory Classification, Materials Management in Global
Environment-Export-oriented & Domestic
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Text & References:
Text:
Gopalkrishnan P. & Sundaresan M. 1997, Materials Management: An Integrated Approach, Prentice
Hall of India
References:
Gopalkrishnan P., Handbook of Materials Management, Prentice Hall of India
Narasimhan S.L., McLeavey D.W. & Billignton P.J. 1995, Production Planning and Inventory Control,
2nd Ed. Prentice Hall of India
Broeckelmann R.G. 1999, Inventory Classification Innovation, St. Lucie Press/APICS Series
Nair N.K. 1994, Purchasing and Materials Management, 2nd Ed. Vikas Publishing House Pvt. Ltd.
Datta A.K. 1993, Materails Management: Text & Cases, Prentice Hall of India
Baily, Farmer, Jessop & Jones 1998, Purchasing Principles and Management, 8 th Ed. Pitman
Publishing.

GAUTAM BUDHA NAGAR
TECHNOLOGY MANAGEMENT
Course Code:
MBADL 30517
Course Objective:
The aim of this course is to develop the understanding of Transfer of Technology proceed, technology life
cycle and to develop technology as a resource for all emerging and changing economies.
Course Contents:
Overview of Technology management. Technology Life cycle.
Module II: Strategic Management of technology
Technology absorption, Technology transfer, Technology dissemination and Technology Diffusion. With
case studies and examples from Industry.
Module III: Technology Policy
Policy Implementation, IP Protection and Advanced technology in developing countries.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
Text & References:
Technology Management. Rastogi
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
PROJECT MANAGEMENT
Course Code:
MBADL 30518
Course Objective:
Project Management is a broad multi-level activity. The objectives of this course are to provide a thorough
understanding of its various essentials to the student. At the completion of the course the student should be
able to apply criteria of selection for identification of a project and carry out a rational appraisal. He should
be able to do planning and network scheduling, including the use of PERT. He should be familiar with
project control systems.
Course Contents:
Module I
Philosophy and Context of Project Management, Definitions, Concept of Projects, Project Management,
Project Goals, Project Functions, Categories of Projects, Phases of Projects, Project Life Cycle, System
Development Cycle.
Module II
Project Selection and Appraisal, Criteria for Project Selection, Identification of projects, Project Appraisal:
Technical, Commercial, Economic, Financial Management appraisal, Project approval.
Module III
Project Planning and Organization, Planning steps, Master plan, Project Activity, Project Coordination,
Scheduling Charts, Work Breakdown Structure, Project Organization: Pure, Matrix, Mixed; Project Team.
Module IV
Network Techniques and Scheduling, Estimating activity time, slack time, Logic Diagrams, Critical Path,
PERT, CPM, GERT, Resource Loading, Allocation, Crashing and Leveling, Constrained Resource
Scheduling.
Module V
Project Control, Control Process, Control as a Function of Management, Auditing/Examination, Causes for
failures, Risk in projects, Project Termination Process.
Examination Scheme
Component Codes
Weightage (%)
P-1
10
C-1
10
CT-1
20
EE
60

GAUTAM BUDHA NAGAR
Text & References:
Text:
Project Management, Nagarajan, New Age
Project Management for Business & Technology, John M Nicholas, Prentice Hall
Project Management- A Managerial Approach, Meredith & Mantel, John Wiley
References:
Project Management, Harvey Maylor, Pitman
Project Management, Harold Kerznor, CBS
Project Management, Ramaraju Thirumalai, Himalaya Publishing House
Project Management, A Managerial Approach, Meredith & Mantel, John Wiley

GAUTAM BUDHA NAGAR
LOGISTICS & SUPPLY CHAIN MANAGEMENT

Course Code:
MBADL 30519
Course Objective:
The aim of this course is to develop the understanding of the various components of the integrated supply
chain. The learning is focused on developing the supply chain to suit domestic as well as global
markets.
Course Contents:
Module I: Introduction of Logistics & SCM
Evolution of Logistics and Importance of Supply Chain Management in the overall organization
functioning, Customer Focus in Supply Chain, Developing Supply Chain as a Competitive Focus by
customer satisfaction and corporate profitability, Role, Objectives & Policies of Purchasing and
Supply Chain.
Module II: Strategic Issues in Supply Chain Management
Value chain and value delivery system, Facilities Decisions, Transportation Choices, Vendor Relationships,
Distribution Channel Design, Strategic Alliances, Communication Flow of Supply Chain, Inter-functional
coordination, Inter-corporate cooperation
Module III: Managing the Supply Chain
Benchmarking, Reengineering, IT Enabled Supply Chain Management, Application of ERP, JIT and
Quality Management, Vendor Management & Development, Value Engineering/Analysis, Optimization of
Supply Chain, Organization Design, Retailing Management
Module IV: Global Perspective:
Motives and Development of Global Markets, Managing the International Supply Chain Operations,
Supply Chain Reconsideration- to suit the Global Environment, Risk Involved in International Markets,
Benchmarking Global Supply Chains.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
Text & References:

Text:
Logistics & Supply chain Management, Raghuram
Logistics & Supply chain Management, R K Bharadwaj
H2
15
EE1
60

GAUTAM BUDHA NAGAR
References:
Bowersox D.J. & Closs D.J. 1996, Logistics Management, McGraw-Hill International Editors
Sahay B.S. 1999, Supply Chain Management: For Global Competitiveness, 1 st Ed. MacMillan India
Pvt. Ltd.
Dobler D.W. & Burt D.N. 1996, Purchasing and Supply Management: Text and Cases, 6 th Ed. Tata
McGraw-Hill
Mentzer John T., Supply Chain Management
Gattorna J.L. & Walters D.W. 1996, Managing The Supply: A Strategy Perspective, MacMillan
Business

GAUTAM BUDHA NAGAR
PRODUCTION PLANNING & CONTROL

Course Code:
MBADL 30520
Course Objective:
The aim of this course is to provide insight into the manufacturing stages involving production planning
and control of product or service quality by strict Statistical Quality Control (SQC) methods and to
provide understanding of manufacturing supply chain with close coupling of upstream and
downstream activities thereby providing value to the customer in terms of money and product
features.
Course Contents:
Overview of Production Planning and Control, Importance of Planning, Importance of Control, role of
PPC in todays organization
Forecasting demand for production planning, forecasting requirements, qualitative techniques of
forecasting, quantative models : Simple Average, Simple Moving Average, Weighted Moving Average,
Exponential Smoothing and Linear Regression, Forecast error.
Operations Planning and Scheduling systems.
The aggregate Planning Process : Concept of Aggregation, Strategies, Methods and Rules.
The Master Production Schedule, Various inputs to Master Schedule, Lead Time Constraints, Bill of
Material and their types, Structuring and Modularisation of Bill of Materials, Managing and
Maintaining Master Production Schedule.
Material requirement planning, MRP objectives and System components, MRP II, Parts requirement
problem, Lot sizing techniques, Pegging, Cycle Counting, Updating and Time fence.
Capacity Planning and Control, Machine and Operator Efficiency, Capacity Planning Decisions,
Strategies for Modifying capacity, Resource Planning, Load Profile, Resource Profile, Levelling loads.
JIT system, Kanban, Process flow and layout, setup time reduction, uniform flow.
High volume production Activity control, Production environment of Job shop, Batch, Assembly line
and continuous Manufacturing flows, Controlling continuous production, line balancing, batch
processing techniques, process industry scheduling
Job Shop Production Activity Planning, Job Shop System, Database information requirements,
Forward scheduling, Backward scheduling, Sequencing rules, Johnson rule for N jobs 2 machines and
N jobs 3 and N jobs M machines.
Job Shop Production Activity Control, Dispatching, Corrections to short term capacity, production
reporting and status control, manufacturing lead time.
Theory of Constraints and Synchronous Manufacturing, Goldratts rules, Bottleneck and non
bottleneck resources, synchronous manufacturing.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
Text & References:

Text:
Production Planning & Control, Narasimhan
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Production Planning & Control, J M Pant


GAUTAM BUDHA NAGAR
DATA BASE MANAGEMENT SYSTEM

Course Code:
MBADL 30521
Course Objective:
In todays fast growing world usage of relational database is important but not enough, Consider an
OODBMS when we have a business need for high performance on complex data. Generally, an ODBMS is
a good choice when you have all three factors: business need, high performance, and complex data. This
course aims towards familiarizing students with RDBMS as well as OODBMS.
Course Contents:
Module I: Database Concepts
Introduction to Database and advantages of Database Management System, Intro to different Types of
DBMS, Relational DBMS, Normalization of Data, Relationships, Datatypes and Data Constraints, Hands
On on MS Access (Tables and Queries).
Module II: SQL (Using Oracle or SQL Server)
Basics & Advance Select Statement, Conditional Selection, Relational Operators, Compound Conditions,
IN & BETWEEN, Using LIKE, Joins, KEYS, Eliminating Duplicates, Alias & IN, subqueries, Creating
New Tables, and Views, Altering Tables, Adding, Deleting and Updating Data, GROUP BY & HAVING
clauses, etc.
Module III: OODBMS
OOPs concepts in DBMS, RDBMS vs. OODBMS, OODBMS Architecture, Examples of OODBMS,
Overview or ORDBMS,
UML and Rational Rose.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
Text & References:

Text:
An Introduction to Database, C.J. Date
References:
Data Mining by Bieter Adriaans & Dols Zantinge
H2
15
EE1
60

GAUTAM BUDHA NAGAR
INFORMATION TECHNOLOGY & MANAGEMENT

Course Code:
MBADL 30522
Course Objective:
This course will expose students to developments in computer technology and understand the working of a
computer system. It will introduce end-user computing and build skills in using IT and understanding
various technologies like, networking, internet DBMS concepts, e-comm, ERP, Security etc.
Course Contents:
Module I: Introduction to computer technology:
History of computers
Lab covers at least 2 assignments in Excel, which should cover most of its advance features.
Module II: Introduction to s/w, Concepts of Programming:
Introduction to Programming, Basic Elements, Basic Features of Structured Programming, its limitations,
Basic features of OOPS, its advantages over the structured programming, Operating
System.
Module III: Computer Networks: Introduction:
Components, Classification & Type, Advantages, Disadvantages, Limitations of each, LAN Concepts in
details
Internet Technologies: Introduction to internet & intranet , Basis concepts of internet, DNS, Protocols,
Services of internet, Technology behind internet.
Module IV: E-Commerce: Introduction:
E-com Technologies, Applications.
Module V: DBMS: Introduction:
Need, Components, Benefits over file system, Classification & Types, Advantages, Disadvantages &
Limitations of each.
Module VI: ERP: Introduction, Scope & Benefits:
Implementation Methodology, Success Factors, Pitfall, Management concerns.
Module VII: IT Enabled Services:
Module VIII: Introduction to IS Security:
The IS Security Environment, IS Security Governance
Management Control: Security Policy, Enterprise Security Architecture, Security Planning & Accreditation.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Text & References:
Text:
Information Technology Management, Jawadekar
Information Technology Management, Ajaya Verma
References:
Rajaraman, V. 1998, An Introduction to Computers, Prentice Hall of India.
Nagpal, 1999, Computer fundamentals , Wheeler Publishing, New Delhi.
Bhatnagar, S.C. and Ramani, K.V., Computers and Information Management.
Hunt and Shelly. 1994, Computers and Commonsense, Prentice Hall of India.
Manuals for Ms-Office, Excel, MS -Word, MS Access, FoxPro
Mansfield. 1994, Compact Guide to MS - Office, BPB Publications.

GAUTAM BUDHA NAGAR
NETWORKING & COMMUNICATION

Course Objective:
The programme will give insight of basic communication and network technology which will be useful for
budding It managers. After completion of the programme the students will have understanding of data
communication and internet technology which they can utilize in techno marketing.
Course Contents:
Module I
Communication Fundamentals: Operation of basic networks, Business Drivers and Networking Directions:
Data communication Past and future, Introduction to circuits and circuit switching networks, Introduction
to packets and packet switching networks, types of networks, network topology, types of communication,
Analog signals, modulation techniques, basic capabilities, and applications, Digital signals, coding, basic
capabilities and applications, Network interfaces, Modems and standards, Standard widely available
networks for business use.
Module II
Transmission capabilities: basic characteristics, capabilities, and networking uses of copper wire, coaxial
cable, fiber optics, and wireless transmission, radio transmission, microwave transmission, infrared and
light wave transmission, ISDN services, cordless telephones, cellular telephones, Communication satellite.
Open System Interconnection: Definition of OSI, Reasons for using reference model, Protocol Layers, OST
Layers and Functions, communication between layers, Encapsulation.
Module III
Local Area Networks (LANs): generic description and definition of a LAN, LAN requirements in a
business application, workgroup concepts and distributed computing, LAN Interconnection: repeater,
bridge, switch & router and their operations, media access control (MAC), Ethernet description, standards,
and operation, Token Ring description, standards, and operation, Fiber Distributed Data Interface, high
speed LANs vs. shared media LANs.
Module IV
Internet: Definition, Internet Protocol, Names and Addresses, Internet Protocol: IP header Files, datagrams,
network address, masking, Internet Control Protocols: ICMP, ARP, RARP.
TransportLayer: Functions of the Transport Service,
QoS, Service Primitives, Connection Establishment and Release, User Datagram Protocol, Transmission
Control Protocol. Basic Internet protocols: Telnet, FTP, SMTP, HTTP.
Module V
Network Security: Cryptography, Data encryption and Decryption procedures, Secret key algorithm: DES
etc. Public Key Algorithm: RSA etc, Digital Signature, physical security and firewall technologies,
intrusion detection tools, host, server and client security, maintenance and vulnerability testing of
the network.
Management Issues: Managing the speed of technological change in networking, strategic planning for the
telecommunications function, the economics of networks, where do we anticipate the business uses
of the Internet to go in the future, etc.

GAUTAM BUDHA NAGAR
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
Text & References:
Data and Computer Communication: William Stallings

Introduction to Networking, 4Ed-Nance
Understanding Data Communication, 4Ed. Held
Understanding Local Area Networks, 5Ed, -Jenkins & Schatt
H2
15
EE1
60

GAUTAM BUDHA NAGAR
ENTERPRISE RESOURCE PLANNING

Course Code:
MBADL 30524
Course Objective:
Today Enterprise comprises of various stakes holders, such as employer, partners, customers and managing
them is the key factor. Today enterprise is better known as extended enterprise and this course gears
towards familiarizing the various components of Ext. Enterprises such as ERP, KM, CRM, SCM, business
intelligence etc.
Course Contents:
Module I: What is Enterprise Management?
Components of Enterprise Management, ERP A Manufacturing Perspective, ERP Modules and their
Benefits, ERP Implementation Life Cycle, Role of Vendors, Consultants and Users , ERP Market and
Future Directions
Module II
Knowledge and Management, Drivers of Knowledge Management, Classifying Knowledge, Implementing
Knowledge Management, Aligning KM and Business Strategy, Knowledge Management Platform,
Knowledge Management Tools
Module III
Understanding Supply Chain and its Drivers, Planning in Supply and Demand in Supply Chain Planning
and Managing Inventories in a Supply Chain, Transportation, Network Design and IT in Supply Chain, EBusiness and Supply Chain, Business Intelligence and Some Solutions
Module IV
What is CRM and its Power?, The Customer Service/Sales Profile and Management of it Choosing Your
CRM Strategy, Tools for Capturing Customer Information, Service-Level Agreements, CRM on Internet,
Enterprise Application Integration
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60
Text & References:

Text:
Enterprise Resource Planning, Alexis Leon
Enterprise Resource Planning, Concepts and Practice by Vinod K. Garg and N. K. Venkitakrishnan
References:
Knowledge Management Toolkit, Amrit Tiwana
Knowledge Management, Enabling Business Growth by Ganesh Natarajan and Sandhya Shekhar
Supply Chain Management, Strategy, Planning, and Operations by Sunil Chopra and Peter Meindl
Customer Relationship Management, Kristin Anderson and Carol Kerr
Secrets of Customer Relationship Management, James G. Barnes

GAUTAM BUDHA NAGAR
SYSTEM ANALYSIS AND DESIGN

Course Code:
MBADL 30525
Course Objective:
This course emphasizes on the management aspects of system analysis, design and development of
computer-based information systems. The course introduces the students to the key system analysis tools
and design techniques.
In the last part of the course, using the System Design Example, the students would apply their learning to
the real world business problems. This should enable the students to put into practice the tools and
techniques learnt for the development of information systems for management.
Course Contents:
Module I: Concepts of Information Systems
The systems concept; Characteristics of system; Physical and abstract systems; Open and closed systems;
Formal and informal systems; Information and management structure; Need for computer based
information systems; varieties of information systems;
Module II: Overview of Design of Information Systems
Application systems development in perspective Development and implementation plan Stages of system
development life cycle (SDLC); Role and attributes of System Analysts; SDLC concepts vs prototyping
role of systems analyst, Information gathering and its techniques, Managing user expectations.
Module III :Tools of Structured Analysis :
Structured analysis; Data Flow Diagrams; Data Dictionary; Structured English and Decision Table. Charts,
structured walk-throughs, audit and processing control, documentation plan.
Module IV: Systems Analysis
Overview of design of information systems; System requirement specifications; Steps in system analysis.
Module V: Feasibility Analysis
Project assignment, Project goals; alternative solutions and their evaluation; Cost-Benefit Analysis;
Feasibility Report and System Proposal (including requirement document).
Module VI: Process and Stages of Systems Design
Introduction to process specifications methods; structured design process; design methodologies and
Development activities during structured design, writing program specification
Module VII: Input / Output Design
Elements of input data, input media and devices; input design considerations, screen formatting, GUI
considerations, Human computer interface, types of output; output devices; design of output
reports; menu design and form-design;
Module VIII: Introduction to Database Design
Selection of data storage medium; types of files; file organizations; database design; types of databases;
coding systems and types of code;

GAUTAM BUDHA NAGAR
Module IX: Introduction to Testing, Quality Assurances, Security & Documentation
Types and levels of tests, quality assurance, need for documentation; types of documentation; Systems
security and controls.
Module X: System Design Example and Design Practice
Project presentation, review and open session.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15

Text:
System Analysis and Design, Igor Hawryxzkiewycz
System Analysis and Design, Ajaya Verma
References
Rajaraman : Analysis and Design of Information System (Prentice-Hall, 2002)
Don Yeats : System Analysis and Design
Dennis & Wixon : System Analysis and Design
Hoffer : Modern Systems Analysis and Design (Pearson Education, 3rd edition-2002)
Kendall and Kendall : Systems Analysis and Design (Prentice-Hall, 5th edition)
Whitten, JL : Systems Analysis and Design Method (Tata McGraw-Hill)2002, Galgotia
Awad EM : Systems Analysis and Design (Galgotia-2002)
EE1
60

GAUTAM BUDHA NAGAR
E-COMMERCE
Course Code:
MBADL 30526
Course Objective:
Through industry trends, students will learn e-business concepts & how web-enabled business processes
can increase profitability and performance to improve customer relationships. Business transactions on the
web provide enterprise-wide process integration with global business partners.
Course Contents:
Module I: Web Enabled Business Solution
Introduction to E-Commerce, E- Business and Web Enablement, Introduction to various Business Processes
like Inventory Management, Purchase Order Management, CRM, KM, e-ERP, Case Studies.
Module II: Introduction of Web Client
Web Server, Applications Server, Database Server, Static & Dynamic Web Sites, Server Site & Client Site
Technology.
Module III: Websites development and Management
Web Browser, Language understandable by Web Browser-Introduction to HTML, Web Pages.
Module IV: Working with Web Databases
Programming Logic and Techniques, Introduction to XML, Managing webdatabases.
Trend analysis of Web Applications-Websites and Portals.
Module V: Threats to web databases & Computer Security
Viruses, Classification of Viruses-Boot infectors, System Infectors, General Executable Program Infectors,
Anti-Viruses, Digital Signature
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
Text & References:
Building an intelligent e-business, David Ferris & Larry Whipple, Prentice Hall, 2001.
EE1
60

GAUTAM BUDHA NAGAR
INTERNATIONAL MARKETING
Course Code:
MBADL 30527
Course Objective:
Aim of this course is to develop an in depth knowledge on understanding Global Marketing and its
strategies and to understand the regulations, analysis, research, product, promoting, personnel and pricing
decision of International products. It will give an edge strategic marketing concepts.
Course Contents:
Module I: Overview
Need, Scope, Tasks, Contrast in domestic and international marketing, Motivation to go global, &
Theoretical basis for global business, Role of International Institutions
Module II: International Business Entry & Development
Strategic effects of going international, Global Market Entry Strategies Export/Import, International
Intermediaries EMCs, Trading Companies, Licensing, Franchising, FDI, Local presence Inter firm cooperation, MNCs and Globalisation, Mergers and Acquisitions.
Module III: Environment and Global Marketing
Economic Environment, New trade theory, Macro economic objectives, Function of WTO, Regional
Economic groups (EEU, NAFTA, etc.), World Bank, Socio cultural environment culture defined,
elements of culture, culture analysis, Political & Legal Environment Embargoes & sanctions, Political
risk, legal factors, legal differences
Module IV: Product and Promotion Strategy in International Marketing
The international product and its life cycle, Global product policy, Global branding and different
positioning of the same brand in different countries, Intellectual property, Gray market, Role of Services in
global economy, Media advertising, PR, Trade Fairs, Market analysis and strategy, Product strategy,
Planning and decisions
Module V: Pricing for International Market
Key factors in global pricing & methods, Pricing policies Marginal cost, cost plus, Market oriented,
Export payment methods L/C, Advance, DA/DP, FIBC, Counter trade, Transfer price, Dumping & legal
aspects.
Branding and packaging in the light of International Standard Brand, Certificates of ISO and packaging
norms in International logistics
Channel Selection, its importance and decision analysis, Global segmentation targeting and positioning,
Product Promotion strategies, Global trends and its counter viewing advantages.
Module VI: Indias International Policy and Impact on Economy
Government measures and export incentives, Exim policy, ECGC services, Role of Indian banks & F.Is,
Balance of trade/payments, Current stand on WTO, Services export from India.
Module VII: Newly Emerging Markets and The Future
Marketing and sourcing from newly emerging democracies, Global marketing and internet, Planned versus
market economics, Shifts in Technological, Financial Environment.

GAUTAM BUDHA NAGAR
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60
Text & References:

Text:
International Marketing, Francis Cherunilam
International Marketing Mgmt & Research, Prof. Gurinder Singh Ahluwalia
References:
Daniels & Lee, International Business
Keegan, Global Marketing
Varshney & Bhattacharya, International Marketing Management
Harvard Business Review, Global Business Review (Sage Publications), Global Forum ITC Ge neva

GAUTAM BUDHA NAGAR
INDIAS FOREIGN TRADE AND TRADE POLICY

Course Code:
MBADL 30528
Course Objective:
To impart complete knowledge of Foreign Trade and its impact on the balance of payments and export
growth vis--vis forex reserve and economic development
To impart complete structural, formative, functional knowledge of WTO and global repercussions of WTO
dismantled regimes.
To enable students learn and appreciate the role of world financial institutions.
Knowledge of Foreign Investments Policy & approach
Course Contents:
National Economic Development in relation to Foreign Trade

Export Trade and Balance of payments and composition of Balance of Payments
Policies for accelerating Export growth in relation to Five Year Plans
Export Import Policy Overview
International Trade Policy (2002-2007) next 25 years, Indias Response a) TRIPS b)
Agriculture c) Pharmaceutical d) Biodiversity;
Module I: WTO Structure, Functions, Indian Perspective

Evolution growth and function of GATT and WTO, Tariff Conversions, MFN Principle, Uruguay Round
Protocol, Agreement on a) Agriculture b) Trade-in-Services c) TRIMS d) Intellectual Property Rights;
Dispute Settlement
Module II: IMF, Exim Bank
International Monetary Fund Formation & Role, Quotas for Developing Countries, Articles of
Agreement Contingency Financing, Special Drawing Rights, Asian Crisis Role of IMF. EXIM Bank of
India Evolution, Financial Assistance Schemes, Thrust Areas, Export Promotion, Forfaiting, Exim Bank
and Project Exports.
Module III: Global F.Is
World Bank Birth, growth and functions
Financing the bank, Development projects, World Bank and India.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Text:
Indias Foreign Trade and Trade Policy, Raj Agarwal
References:
IMF and Developing Countries, S. Gurumurthi
Best Pract. In International Business. Czinkota
The World Bank , Edward Mason & Robert Asher
WTO, Amrita Gulla
WTO & International Trading, MB Rao

GAUTAM BUDHA NAGAR
COMPARATIVE MANAGEMENT & MANAGEMENT OF MULTI

NATIONAL COMPANIES
Course Objective:
Develop an appreciation of the cultural, historical and institutional features that influence how people work.
Develop the ability to integrate and apply concepts about managing in different work cultures. Appreciate
cross-cultural and ethical issues faced by managers in global enterprises.
Enhance the ability to work in groups. Provide opportunities for students to exercise leadership skills.
Enhance verbal and written communication skills, as well as presentation skills through projects.
Course Contents:
Introduction and overview worldwide developments, internationalization, economic status and major
issues.
The international political, legal and technological environment, global competitiveness.
Ethics and social responsibility
International culture dimensions and managing across cultures
Organizational cultures and diversity, managing Multiculturalism and diversity, Intercultural
communication- communication process, barriers, effectiveness.
International strategic management Planning, strategy formulation, implementation
Managing risks and negotiations
Organizing international operations-challenges, organizational structures, strategic alliances, joint
ventures, exports/imports
Decision making and controlling decision making process, major issues, controlling process and
techniques
Organizational behavior and human resource management
Motivation Nature, theories and application
Leadership-Foundation, international implications
Human resource management Selection, repatriation, development across cultures, training
Labor relations Structure of Unions, Industrial Democracy, strategic management of international
relations.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Text & References:
Text:
Khizar
Humayun 2003 Managing Cultural Diversity at Ansari & June

Jackson, Kogan Page
References:
S. R. Kao, and henry Ng Sek Hong Effective Organisational (Sage Publication)
Sinha Durganand, Social Values
Rabindra N. Kanungo, Manuel Mendone Work Motivation Models for Developing countries (Sage
Publication)
Hodgetts/Luthans International Management, Tata McGraw-Hill, 5th Edition

GAUTAM BUDHA NAGAR
INTERNATIONAL BUSINESS ENVIRONMENT

Course Code:
MBADL 30530
Course Objective:
The purpose of studying the course is to develop a holistic understanding of dynamics of world business
changes and how to effectively operate in this environment.
To enable students to translate business measures on global scale.
To visualize the importance of transnational business relationships and consequential nation
transformation.
To develop an understanding of global policy issues and their effects to shape tomorrows world trade.
To analyse theories of Global Trade, Risk analysis, Foreign Exchange exposures and regulatory
environment.
Course Contents:
Module I: Overview and Theoretical Foundations
The world economy Major developments; Theory of Comparative Advantage, Product Cycle Theory,
New Trade Theory Competitive Advantage of Nations, International Investment The FDI Route
Module II: International Economic Activities of a Nation
BOP Fundamentals and the Accounts, the Asian Crisis, Economic Systems, GNP, GDP, Per-Capita
Income, Purchasing Power, Debt Problem, Macro Economic Issues, Free Trade, Dumping Antidumping
Module III: Regional Economic Integration & Economic Transformation
Levels of Economic Integration, European Economic Integration, EFTA, NAFTA, CARICOM, ACM,
ECSCA, ASEAN, SAARC, SAPTA, Cartels, Role of an International Manager, Transformation of Russia,
East Europe, China
Module IV: Global Policy Environment
Weaking International Institutions, Conflict between Industrialized & Developing Countries, Export-Import
Restrictions and Promotion, Investment Policies, Management of Policy Relationship, Relevance to Indias
Economy.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
Text & References:

Text:
The International Business Environment, Anant K. Sundaram / J. Stewart Black
References:
UCP, ICC Poms
Export Management, P K Khurana
Cateora & Hess, International Marketing 3rd Edition, Richard D Irwin Inc.
Multinational Business Finance, Eitleman & StonehillAddison Wesley Pub. Co.
EE1
60

GAUTAM BUDHA NAGAR
The World Economic Outlook, IMF
EXPORT, IMPORT PROCEDURES AND DOCUMENTATION

Course Code:
MBADL 30531
Course Objective:
Global exchange of goods and services takes place over a time duration, geographic and cultural distances
and the transaction of monetary payments is also extended. Due to these complexities, the aim of the
subject is to bring forth the extreme importance of global trade procedures and detailed documentation.
To impart knowledge of documentation, government departments, private functionaries involved to enable
the export manager to develop a systematic methodology to handle export.
To enable students to understand the relevance and importance of various government policy measures for
export as well as import.
Course Contents:
Module I: Documents for processing export order and legal implications, Procedure for Export
Obtention of code NoS
Processing of an Export Order & Payment Terms, INCO Terms, Foreign Exchange Regulation Act and
Introduction to FEMA, Import Procedure and Documentation, Reading and understanding an L/C.
Module II: Central Excise Clearance, EXIM Policy Framework
Customs Clearance of Export Cargo, Customs Clearance of Import Cargo, Role of Clearing and
Forwarding Agents, Shipment of Export Cargo, Role of Excise Department.
EPCG Scheme, Duty Exemption Pass Book Scheme, Export Oriented Units and Special Economic Zone,
Exercise on Negotiation of Export Documents, Working of DGFT & JCCIE.
Module III: Export documentation Framework the need, documents as per requirement of a) the
contract b) Govt. of India c) Importing country d) for claiming export assistance.
Documents for Export Types
Intricacies in the documents
Common errors in preparing documents
Validity & other guidelines in preparing documents
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
Text & References:
Text:
Export, Import Procedures and Documentation, Khurana
Export, Import Procedures and Documentation, M.P. Singh
References:
Booklet on Export Procedures and Documentation, RBI Mumbai 1985
Handbook of Exim Procedures and Documentation, Govt. of India Publication Division
Handbook of DGFT, Ministry of Commerce, Govt. of India.
How to Export Nabhi, Publications 1999

GAUTAM BUDHA NAGAR
PRINCIPLES & PRACTICE OF INSURANCE

Course Objective:
This course is designed to introduce students to the principles of insurance. Students will become familiar
with the basic concepts of insurance, introductory and advanced topics in risk management, legal
principles, property and liability insurance, life and health insurance, employee benefits, social insurance,
and functional and financial operations of insurers.
Course Contents:
Module I: Risk and Insurance
Concept of Risk: Meaning of Risk, Classification of Risk, Risk Management.
Functions and Benefits of Insurance.
Module II: Legal Principles
The Law of Contract
Definition
The Law of Agency
Definition, How Agency Arises, Authority of Agents, Duties Owed by Agent to Principal, Duties Owed by
Principal to Agent, Termination of Agency.
Module III: Principles of Insurance
Insurable Interest, utmost Good Faith, Proximate Cause, Idemnity, Contribution, Subrogation.
Module IV: Structure of Hong Kong Insurance Industry
Types of Insurance Business, Size of Industry, Insurance Intermediaries, The Hong Kong Federation of
Insurers.
Module V: Regulatory Framework of Insurance Industry
Regulation of Insurance Companies in Hong Kong:
Insurance Companies ordinance, Code of Conduct for Insurers, Guidelines of Complaint Handling,
Insurance Claims Complaints Bureau.
Regulation of Insurance Intermediaries in Hong Kong:
Roles and Responsibilities of Insurance Agents and Brokets, The Code of Practice for the Administration of
Insurance Agents.
Module VI: Ethical and Other Related Issues
Insurance Intermediaries Duties to policyholders, Protection of Personal Data, Issues Regarding Equal
Opportunity, Prevention of Corruption, Prevention of Insurance Frud.
Module VII: Travel Insurance
Introduction, Travel Insurance Agents, Basic Features of Travel Insurance, Documentation, Insured Trip,
Rating and Underwriting, Personal Accident Benefits, medical Expenses, hospital Benefit, Emergency
Services, Baggage and personal Effects, Baggage Delay, Personal Liability, Travel Delay, Loss of Deposit
or Cancellation of Trip, Curtailment of Trip, Limitations and Exclusions, Claims, Beneficiaries,
Miscellaneous General Provisions, Handling of Contingencies.

GAUTAM BUDHA NAGAR
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
Principles of Insurance IC-01 : Insurance Institute of India

Practice of general Insurance IC-11 : Insurance Institute of India
H2
15
EE1
60

GAUTAM BUDHA NAGAR
RISKS, UNDERWRITING AND CLAIMS

Course Code:
MBADL 30533
Course Objective:
This course Aim is to introduce student to the concept and application of systematic risk identification and
measurement. Concept of Risk Control and Evaluation of various risk control option. Second part of the
course is to Introduce students to the principles and practice of insurance, including an examination of the
main type of Insurance policies currently available to develop an understanding of the use of insurance as an
effective risk management tool.
Course Contents:
Module I: Risk
Introduction and type of Risk, Classification and handling of Risk, The cost of Risk retention and transfer
Module II: Underwriting Practice
Acceptance of New Business, New Business Procedure, Renewal Procedure, Reinsurance Practice, Risk Inspection,
Risk Management, Indian Institute of Insurance and Risk Management (I.I.I.R.M.), Customer Service, Practice in the
U.K., Practice in the U.S.A.
Module III: Rating - Premium
Tariff rating, Market Agreements, Physical and Moral Hazard, Premium, Short Period Scales, Advance Payment of
Premium, Relaxation
Module IV: Claims
Preliminary Procedure, Investigation and Assessment, Surveyors & Loss , Assessors, Claims Documents, Arbitration,
Limitation, Settlement, Loss Minimisation and Salvage, In House Settlement, Practice in U.K., Practice in USA.
Module V: Investment And Accounting
Investment, Guidelines in force on 31.3.1995 earlier to Malhotra Committee Recommendation, Accounting, Reserves
for Outstanding claims, Unexpired Risk Reserves, Other Reserves, General Ledger, The Trial Valance, Revenue
Account, The Balance Sheet, Returns Database on Computer
Module VI: Life and Non Life Insurance
Differentiation of various procedure in underwriting claims
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
Text & Reference:
Insurance Product, Haliyoke
H1
15
H2
15
EE1
60

GAUTAM BUDHA NAGAR
RISK MANAGEMENT AND REINSURANCE

Course Code:
MBADL 30534
Course Objective:
This course Aim is to introduce student to the concept and application of systematic risk identification and
measurement. Concept of Risk Control and Evaluation of various risk control option. Second part of the
course is to Introduce students to the principles and practice of insurance, including an examination of the
main type of Insurance policies currently available to develop an understanding of the use of insurance as an
effective risk management tool.
Course Contents:
Risk and uncertainty, subjective attitudes to risk Acceptable risks versus unacceptable risk classification of risk. The
cost of risks, Handling cost, Loss cost , Private and social Cost, Handling of risks. Avoidance, Risk Retention,
Reduction and Transfer.
Module II: Practice of Risk Management
Risk Management process and administration, Risk identification, Perception ,Organisation Chart, I/O analysis,
operative causes. Risk reduction and control , Loss reduction Measure ,Education and Training Contingency
Planning. Risk avoidance. Statistical methods and probability concepts.
Module III: Process and Technique
(i)
Risk Analysis :- Nature of risk and human behavior, fundamental statistical analysis.
(ii) Risk retention and control- discuss hazards and risk, major area of control and measures.
(iii) Risk Transfer
(iv) Corporate risk management function, importance. Characteristics and developing tools. Influence factors.
Module IV: Risk Inspection
Need of Inspection and PML calculation
Module V: Reinsurance
Need of Reinsurance, Method of Reinsurance, various treaties, Facultative arrangement, Stop Loss arrangement.
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
Text & Reference:

Text:
Against the gods, Bernstein, Peter L, Wiley, John & Sons, Inc
Beyond value at risk, Dowd, Kevin, Wiley, John & Sons, Inc
H2
15
EE1
60

GAUTAM BUDHA NAGAR
References:
Fundamentals of risk and insurance Vaughan, Emmett J and Vaughan, Therese M. Wiley, John & Sons, Inc
International risk and insurance, Skipper, Harold D, McGraw-Hill
Dictionary of Insurance Terms, Harvey W. Rubin

GAUTAM BUDHA NAGAR
ACTUARIAL SCIENCE (CONCEPT AND IMPLEMENTATION)

Course Code:
MBADL 30535
Course Objective:
Product pricing through rate making is one the essential functions of insurance companies. Product pricing should
reflect expenses and investment income of the insurance company and also the insurance risk. This course aims at
developing an understanding among students of how to arrive at correct pricing of product so that financial viability
of the company is not put to risk. In the same context, the course also focuses on transferring the risk to other
insurance companies through reinsurance.
Course Contents:
Understanding mathematical basis of Life Insurance. Concept of Actuary, Balancing Returns with Solvency of an
Insurance Company, Use of Actuary in other areas
Module II: Mortality Tables
Using Time Value of Money and Probability along with Mortality and Morbidity Tables for Product Pricing.
Determining Premiums
Module III: Balancing returns with solvency
Generating and Measuring returns, balancing the profit motive with concern of safety Protecting Solvency.
Conservative and aggressive financial strategies.
Module IV: Asset - Share Models
Asset share models Approaches to measuring product profitability. Assumptions of Asset share models and /
models and effects of changes in product assumptions.
Module V: Elements of Product Pricing
Pricing for Insurance and Annuity Products, Setting premiums for term life insurance one year long term and whole
life Pricing universal and variable universal life insurance. Pricing annuities to account for benefit cost premium for
health insurance. A group insurance pricing effects of Reserve strength on Solvency and Profitability Reserves for
life insurance annuities and health insurance Policy reserves calculations for tax purposes
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60

Text:
Conant. S. Desoutter, N.L. Long, D.L. and Mac Grogan, R 1996. Managing for Solvency and Profitability in
Life and Health Insurance Companies. LOMA

GAUTAM BUDHA NAGAR
References:
Workman, L.C., 1995, Mathematical Foundations of Life Insurance, LOMA
Conference Papers of National Conference on Privatization of Insurance Sector Corporate Challenges and
Strategies. November 2001, IMSAR. M.D. University.

GAUTAM BUDHA NAGAR
INSURANCE PRODUCTS (PERSONAL & COMMERCIAL)

Course Code:
MBADL 30536
Course Objective:
The course will provide an understanding of the basic concepts and principles of life insurance, its functions and
benefits. Besides product pricing method, the broad features of individual and group products, social security
schemes, reinsurance etc.. will help students develop and understanding of different facets of life insurance. The
course also provides understanding of policies of health, property and assets insurance.
Course Contents:
Module I: Individual Plans / Products
Salient features of plans of individual insurance Term Assurance Plans. Whole Life Plans. Endowment Plans,
Combination of Whole Life and Endowment Plans. Childrens Plans, Annuity Plans, Keyman Insurance etc.,
Module II: Personal Insurance
Principle of Health Insurance. Health Insurance Products, Group Insurance Products Pension Policies, Personal
Accident Policy, Motor Vehicle Policy, Home Insurance, Office Insurance, Travel Insurance
Module II: Fire Insurance
Coverage and exclusion, Sum insured, Rating, Premium calculation, application of various clauses
Module IV: Marine Insurance
Type of Clauses and their coverage, Rating, various type of policies, Documentation, sum insured and premium
calculation
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
H2
15
EE1
60
Jones, H.E. and Long. D.L. 1999 Principles of Insurance Life Health and Annuities LOMA, 2nd Ed

GAUTAM BUDHA NAGAR
ENVIRONMENTAL MANAGEMENT
Course Code:
MBADL 30638
Course Objective:
The aim of this course is to develop the understanding of the strategic decision in going for Environmental
Management and to sensitize organizations/individuals about the role of environment engineering,
principles and methods. The course exposes to the ISO 14000 Standards.
Course Contents:
Introduction to environmental management
Module II: ISO 14000 Standards
Explanation, use, other related auditing standards
Module III: Industry application and Enviromental Hazards
Case studies, Evaluation of 18
Examination Scheme:
Component Codes
Weightage (%)
PCP1
10
H1
15
Text & References:
Environmental Management, Mr. Bala Krishnamoorthy
H2
15
EE1
60

GAUTAM BUDHA NAGAR
PROJECT WORK
Course Code:
MBADL 30670
Course Objective:
Project work enables the students to apply the conceptual knowledge to live organizational problems and
issues. It helps to learn the art of conducting a study in a systematic and scientific manner and then
presenting the finding and recommendations in a coherent report.
Guidelines:
The essential steps in the process of doing Project Work are:
a.
Identification and defining the problem: The choice must emanate from the area of interest and will
be entirely personal one. A discussion with the guide can help the students in making right choice.
Some of the considerations that are to be kept in mind are :
1.
2.
3.
It should be a live problem and organization specific

It should be manageable with the resources of time, money and effort
The organisation selected should be such that they are willing to help the student to generate relevant
data. The problem identified, project outline and its related field
b. Preparing the Synopsis/Project Proposal: A project proposal is an outline plan of conducting the
project work. It must contain the following (the length of synopsis should not normally exceed 5 to 6
pages) :1.
Personal Data (Format of which can be obtained from Institution)

Students name
Registration Number
Course/programme and year
Address for correspondence
2.
Project outline
Title of the Project
Statement about the problem (in brief)
Reasons for choosing the particular topic
The contribution the project would make and to whom
Objective and scope of study
Methodology
Chapter Scheme
Guides resume
Please note that a student can start the project work only after receiving the approved synopsis from the
Institution. In case the synopsis is rejected or modifications are required, specific remarks will be endorsed
on the synopsis to resubmit the synopsis for approval.
c.
Planning and conducting the fieldwork for the chosen project on (approved synopsis)
Generation of data

GAUTAM BUDHA NAGAR
Data constitute the basis of all statistical analysis and interpretation. Data can be obtained from three
important sources, namely, Secondary Source, Internal records and Primary source. Depending upon
its source the data can be classified as secondary data, internal data or primary data.
d. Analysing the data and drawing conclusions
e.
Writing the project report

Writing a project report can only be done once you have done your analysis of the data and have
logically put together your case.
Before you start with writing of the main chapters, there are some mandatory peripheral but important
requirements which you must bear in mind, which are:
Cover Page: The cover page of the bound copy (or the first visible page in spiral binding) should indicate
the following:
1.
2.
3.
4.
Title of the report.

The name of the student and registeration number
The month and year of submission
The name of the Institute in full
Table of contents: It can also be called simply as content or index and is presented in tabular form and
should provide the title of all chapters, sub-divisions, appendices, annexure, sketches, bibliography,
acknowledgement and certificates and their page numbers.
Preface or Acknowledgements: The students would have received assistance from a number of sources and
persons during the planning and conduct of the project work. Therefore, they owe a special debt to them. In
case the students prefer to write a Preface to highlight the objectives and major issues in the report, these
acknowledgements can be included in the last one or two paragraphs of the Preface itself.
Certificates: Two certificates are given and included in the beginning of the project report after the
preface/acknowledgements. One of these if given by the project guide and the other is signed by the student
and counter signed by the project guide.
Main Report: The main report should normally follow the chapter scheme or any other scheme as indicated
in the synopsis. However one or two chapters can be added if the students consider them as essential.
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5-8
Chapter 9
: Introduction
: Objective and Scope
: Theoretical Perspective
: Methodology
: Data Collection, Data Analysis, Findings and
Recommendations
: Conclusion
Appendices and Annexure: Appendices contain the questionnaires, the data collected and all the tables,
sketches and graphs which are relevant to the study but included in the chapters.
Annexure contain supporting data / information to appendices or even the main chapter which are relevant
to discussion and reasoning of the project report.

GAUTAM BUDHA NAGAR
Bibliography: A bibliography is a list of publishes sources or organizational documents consulted during
the course of the project work. These include books, journals, magazines, newspaper articles and earlier
studies.
Size of the Report: There is no laid down size for the project report. The length of the project report will
depend upon the nature and scope of the problem, the quantum of the primary and secondary data collected
and what all is considered relevant to be attached and presented. However, normally, at the level of MBS
students, a project report should be covered between 50 to 100 types pages (double space). Each page types
only one side, leaving a wide margin.
Review and Presentation: While writing and presenting project report special care must be taken even of
minor details as this will make the report more professional and presentable. A well written and
painstakingly corrected report with well spaced pages, proper headings, margins and self explanatory tables
and graphs hold the interest of the reader and creates a favourable impact on the evaluator. It is prudent to
review and revise he draft report and show it to the guide for his comments and suggestion before the final
report is submitted to the Institute.
For all other details students may refer to the Institute for further guidelines and format of the report.

MBA Syllabus

Hochgeladen von

Dokumentinformationen

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

MBA Syllabus

Hochgeladen von

Copyright:

Verfügbare Formate

AMITY UNIVERSITY UTTAR PRADESH

GAUTAM BUDHA NAGAR

PRINCIPLES AND PRACTICES OF MANAGEMENT

Text & References:

AMITY UNIVERSITY UTTAR PRADESH

AMITY UNIVERSITY UTTAR PRADESH

Introduction to basics of Marketing, Marketing Management and Selling function.

Text & References:

AMITY UNIVERSITY UTTAR PRADESH

AMITY UNIVERSITY UTTAR PRADESH

ACCOUNTING FOR MANAGERS

Text and References:

AMITY UNIVERSITY UTTAR PRADESH

Williamson, D. 1999, Cost and Management Accounting, Prentice Hall of India.

AMITY UNIVERSITY UTTAR PRADESH

Nature & Scope of Managerial Economics

Text & References:

AMITY UNIVERSITY UTTAR PRADESH

Managerial Economics, Mithani D M

AMITY UNIVERSITY UTTAR PRADESH

Text & References:

AMITY UNIVERSITY UTTAR PRADESH

AMITY UNIVERSITY UTTAR PRADESH

Text & References:

AMITY UNIVERSITY UTTAR PRADESH

AMITY UNIVERSITY UTTAR PRADESH

QUANTITATIVE TECHNIQUES IN MANAGEMENT

Text & References:

AMITY UNIVERSITY UTTAR PRADESH

AMITY UNIVERSITY UTTAR PRADESH

Text & References:

AMITY UNIVERSITY UTTAR PRADESH

Managing the Future, Drucker, Peter F,

AMITY UNIVERSITY UTTAR PRADESH

HUMAN RESOURCE MANAGEMENT

Text & References:

AMITY UNIVERSITY UTTAR PRADESH

Student Study Material (SSM)

AMITY UNIVERSITY UTTAR PRADESH

AMITY UNIVERSITY UTTAR PRADESH

Text & References:

AMITY UNIVERSITY UTTAR PRADESH

MANAGEMENT INFORMATION SYSTEM

Text & References:

AMITY UNIVERSITY UTTAR PRADESH

AMITY UNIVERSITY UTTAR PRADESH

AMITY UNIVERSITY UTTAR PRADESH

Text & References:

AMITY UNIVERSITY UTTAR PRADESH

Text & References:

AMITY UNIVERSITY UTTAR PRADESH

AMITY UNIVERSITY UTTAR PRADESH

PRODUCTION & OPERATIONS MANAGEMENT

Text & References:

AMITY UNIVERSITY UTTAR PRADESH

AMITY UNIVERSITY UTTAR PRADESH

CORPORATE POLICIES AND PRACTICES

Text & References:

AMITY UNIVERSITY UTTAR PRADESH

AMITY UNIVERSITY UTTAR PRADESH

TOTAL QUALITY MANAGEMENT

Text & References:

AMITY UNIVERSITY UTTAR PRADESH

(1) Asias top 20 competitive corporations and their strategies