Beruflich Dokumente
Kultur Dokumente
This task will now show the results of your research in a formal and
professional business plan.
Student tasks:
Design a marketing plan that includes the following:
1. Identifies the customers in terms of target audience, profile and attributes
for spending. Explain what is the buying behaviour of the customers (are
they seasonal buyers, frequent buyers, complimentary good buyers etc?)
2. Explain why the customers would be prepared to buy the product you have
developed using your market research to justify these points.
3. Give an estimated number of customers (per day, week, month and year).
You will need to do this based on capacity, expected sales, competitor
observations and market research. Remember sales will usually start off
slower.
4. Identify who the competitors are and the level of competition they pose for
your company. Will you therefore need a penetration strategy or can you
get away with prestige/premium or competitive strategies? If you
penetrate the market how will you change your price over time to make
sure you do not alienate your customers?
5. Explain how you will achieve a competitive advantage.
6. Explain your marketing mix for the product (price you will charge, what is
special about the product, how you will promote the product and the place
where the product will be available to customers.
7. In detail describe how your marketing plan will help you achieve your
business objectives.
Remember use your research to justify your decisions and recognise
the source you have used to back up your decision. It is vital your
research is organised effectively and page numbered to make this
sourcing easier.
Student tasks:
1. Identify the size of a loan required to start and run the business
2. State how long the loan is required for.
3. State the rate of interest to be charged on the loan
4. Produce a start up budget including: (see mini budget operations
plan)
a.
b.
c.
d.
e.
f.
premises
machinery
office equipment
fixture and fittings.
each chart explaining how accurate you think they are and how
you have come to these conclusions. Explain your reasons for
optimism and pessimism in your best and worst case scenarios.