BUSINESS PLAN

OUDH (WORLD MOST EXPENSIVE FRAGRANCE)

Mohammad Ahmed

March 27, 2015

BUSINESS PLAN
SECTION
ANDPTHE
PEOPLE
ECTION 2:
1: THE
HE V
BISION
USINESS
ROFILE
The reason isof
I have
turned my passion ,my hobby into my business and all my concerns
Description
My Business
and
dedication
toward and
my buying
businessOudh
is because
what Im ,doing
is myand
love
and interest
My business
is is
bringing
from Thailand
Malaysia,
whole
sale as
Imarket
know in Jeddah
and out(ksa)
regarding
Oudh
I
feel
that
I
can
handle
inevitable
situations
and selling it in Saudi Arabia .Arabs are found of putting of
expensive fragrances among all Oudh is considered to be the world most expensive
fragrance it is available in form of wood for burring in homes as well in form of oil to put
on. Oudh is wood of Oudh tree this tree is environmental sensitive and can only be
produced in Cambodia, Malaysia, Thailand and in India. These trees are in forest.

Targeted Market and Customers

My targeted market is in Saudi Arab itself as well Malaysia ,Thailand

I will be selling my product in Saudi Arab .Arabs are found of putting up expensive
fragrance and specially very concern about oudh.it a common fact that Arabs are addicted
T
HE PEOPLE
to Oudh they buy Oudh at high prices and Oudh is a must in there elite class.
Work Experience Related to My Intended Business

Regarding experience to my intended business as I have written earlier that its my passion
I knw all about my product since I was a teenager.and I have all the technical knowledge
how it is made how to buy how to deal market of oudh.
Growth Trends In This Business

Oudh market is safe business owing to its always growing and high profit can be made
from selling Oudh.

Personal Background and Education Credentials

My name is Mohammed Ahmed

And I am an engineering student and my hobby is buying and selling Oudh which is my
business also.
Pricing Power

Oudh if its pure cost about 60,000 Pakistani rupees for 3 ml only. This is mixed and sold
with oil as much as less mixed cost is high. This pure form is only for kings and high elite
class and people sell this 3ml if they sale this pure form by earing double profit /3ml.

BUSINESS PLAN
SECTION 3: COMMUNICATIONS
Computer and Communications Tools

My business is buying and selling so no equipments required

Resource Requirements:
Communications
separate telephone line is required in the main office or shop and 2computer with internet
connection for e-commerce

Telephones
only one telephone

Pagers
N\A

Facsimile
N/A

Computers
Two computers cost around 70,000rupess

Internet
Monthly internet package and both pcs will be in a network through a router so only one
connection.

BUSINESS PLAN
SECTION 4: ORGANIZATION
Business Organization

(Session 4): Explain the form of business organization you intend to use and why it is
best for your business.

Professional Consultants

Lawyers:

Mr. Shafiq
Mr. Lakhani
Accountant : Mr. Ahsan
Insurance agent :Mr. Noman

Licenses

Import export licenses

Licenses for going business in Saudi Arabia
Residential permit(iqama)

BUSINESS PLAN
SECTION 5: LICENSES, PERMITS AND BUSINESS NAMES
Due Diligence Procedures for Licenses, Permits and Business Names (Session 14):
List the following:
DBA: import export of fragrance
Zoning: N/A
Licenses: Iqama (residential permit) includes all kinds of
Local: N/A
State: N/A
Federal: N/A
Trademark: AHMED OUDH
Sellers Permit: N\A
EIN: 009999

BUSINESS PLAN
SECTION 6: INSURANCE
Insurance
Insurance available in local area of jeddah like samba bank offers will be taken an
ensured by local area bank.

BUSINESS PLAN
SECTION 7: PREMISES
Location Criteria

A shop in main bald market and franchise of 3 in different places

More franchising
n/a
n/a
n/a
n/a

BUSINESS PLAN
SECTION 8: ACCOUNTING AND CASH FLOW
Accounting

(Session 8): Furnish, as a separate exhibit of your starting balance sheet and projected
income statements for the first six months to one year.

Cash Flow Planning

(Session 8): Provide a separate exhibit of your one year cash flow analysis including
estimated sales, all costs and capital investments.
Provide a checklist of all expense items for input into your cash flow projection.

Analysis of Costs

(Session 8): What are all of my costs: fixed, variable, product, delivery, etc.

Internal Controls

(Session 8): Explain your: Intended internal controls and cash controls, check signing
policy, strategy for controlling shrinkage and dishonesty and control of incoming
merchandise.

BUSINESS PLAN
SECTION 9: FINANCING
Financing Strategy

(Session 9): Provide a chart or spreadsheet showing all of the sources of your start-up
capital. Explain any government assistance or loan guarantee programs you intend to
apply for.
If your business is for use with potential lenders, include a cash flow projection and
projected income statements to show sources of repayment of loans. Be conservative in
your forecasts.
List your sources of referrals to lending institutions. (Your accountant, etc.)

BUSINESS PLAN
SECTION 10: E-COMMERCE
E-Commerce Plans

I will give advertisement on websites like OLX and other websites and I will be dealing in
different qualities of Oudh that a person who want to buy Oudh at his affordable cost
having different qualities so a common man can also have Oudh fragrance but natural that
bottle want be original but less quantity of original Oudh will be mixed and described that
how much is mixed and ranges will vary and original will also be available but at high
price.

E-Commerce Budgeting

Advertisement on sites like OLX need no investment its free to use so no investment will
be done in this part.

E-Commerce Competition

By proving large variety and ranges of Oudh and not cheating with costumers whatever
would be advertised the same they receive on delivery

BUSINESS PLAN
SECTION 11: ACQUISITIONS
Due Diligence Procedures for Acquisitions

(Session 11): List the following:

Your consulting team: Attorney, accountant, banker, broker, etc.
Verification of sellers revenues: how you plan to authenticate.by checking bank records
Sellers records to be inspected: Financial statements, income tax returns, sales backlog,
cash deposit records, utility bills, accounts payable and receivable, backlog, financial
comparisons of similar businesses, etc.
Inspections and approval of leases and contracts.
Appraisals, as appropriate.
If a franchise, interview with randomly selected franchisees.
Finance plan for acquisitions: include sources including seller financing.
Market conditions.
Value of goodwill.
Method of purchase: stock, assets, etc.

BUSINESS PLAN
SECTION 12: MARKETING
Marketing Plan

By giving sale at the end of the year. Giving 50%off on sales more than 90,000 rupees.
Dealing with clients in humble and gentle way offering tea and coffee and providing best
service with high quality product.

Advertising and Promotion Plans

items on which I will be having profit more than double will be sold on 50% discount of
this will decrease the rate of profit but little profit and selling more items will be
increased.

Purchasing and Inventory Control

(Session 12): See how to buy checklist.

BUSINESS PLAN
SECTION 12: MARKETING
Training Policies

for hiring and training people will be explained and trained how to deal client not to
misbehave be clam and pricing and discount policies of company

The Competition

my strongest competitor is by the name Abdul samad Alqureshi fragnance house.He is

king of market but as I was his client I know the field at which he is weak .

How I Plan to Take Advantage of Competitors Weak Points

One of the major weakness is my competitors selling cost.

for example his rates are very expensive.if an agaroudh less mixed cost about 30,000 the
same quality he sales for 90,000 I will sale that same quality for 50,000 and I will be
making profit of 20,000 .

BUSINESS PLAN
SECTION 13: GROWTH PROGRAM
Expansion

Business expansion and growth can be seen after 2 or 3 years of success. More showrooms
and increase in staaf and then expanding business first nationwide then on international
scale .

Handling Major Problems

Handling problems like if sale decreases or any documentation issue or its regarding profit
these will be monitored and answered by me I will be taking check and balance on each
issue. If the income of the month is low then by reducing profit of 35%will be taken 15%to
maintain sale figures and to profit and manage the loss.

BUSINESS PLAN
SECTION 14: INTERNATIONAL TRADE
Due Diligence Procedures for International Trade(Session 14):
List the following:
Export Counseling: this will be done by the countries from which I will be buying oudh.
Export Readiness: I am having a large amount for my startup business as I am having
huge amount of capital.
My bank account statements will be sufficient for their policy reply.
Agent/distributor Agreement: Provide a draft of your agent/distributor agreement and
the agents/distributors you are considering to do business with.
Analysis of Competitive Considerations: Explain the due diligence resources to be used
in the evaluation opportunities including appropriateness for your business.
Evaluation of Country Risk: Explain the resources to be used in the evaluation of
country risk (is the country in good standing?) including potential sources of financing.
Describe your plans to insure protection of your intellectual property rights.
Describe your marketing and advertising plans.
Evaluate potential problems regarding product adaptation to standards and
measurements.
Describe the licensing requirements for export or import of the product or service you
plan to market in international trade.

BUSINESS PLAN
SECTION 15: MANAGING EMPLOYEES
1. (Session 15): Describe the services to be provided by your Payroll Service Provider
and identify the provider.

2. (Session 15): Include copies of job descriptions for all employees you intend to hire.

3. (Session 15): Include a copy of the job application form and screening procedures you
intend to use.

4. (Session 15): Provide a copy of your intended benefits package.

BUSINESS PLAN
SECTION 15: MANAGING EMPLOYEES
5. (Session 15): Provide a copy of your employee handbook.

6. (Session 15): Outline your initial and ongoing training programs for employees.

7. (Session 15): Identify the labor attorney who will be advising you on employee
matters.

BUSINESS PLAN
SECTION 16: HOME BASED BUSINESS ISSUES
8. Factors in Selecting the Business
my home business is of publications
1.
2.
3.
4.
5.

Your experience in the business

Why appropriate for home based
Your utilization of Internet and communications tools
Home based zoning and licensing required
Your competition

9. The Home Based Business Format

this business is part time and my full time business is Oudh.

10. Conflict of interest management

(Session 16): If business is part-time describe your conflict of interest policy and
compartmentalization of job and business.

11. Operating personnel

(Session 16: Describe the personnel who will be involved in operating the business
including any family members. Describe participation and responsibilities.

BUSINESS PLAN