Beruflich Dokumente
Kultur Dokumente
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National Campaign
National Tax Preparer Recruiting Week (NTPRW)
Like last year, NTPRW has been designed to work in conjunction with the Tax School
campaign to ramp up awareness about open positions, and encourage interested applicants
to visit local offices to apply. Tap into what is being done at NHQ with your own local spin.
Generate interest at your office as well, by reaching out to your past tax preparers. With
materials ranging from choosing the way you learn taxes, to FREE books when you enroll, or
the opportunity to earn FREE continuing education credits, there is no limit to the hooks you
can use to entice those looking for work.
If you need a custom marketing piece not included in this kit, complete and submit the online
Advertising Request Form, located in the Market Your Business section of JHnet.
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Important Dates
Week of June 29
July 6
July 9
July 11
August 11
August 1318
Franchisee/Manager
WorkshopExecuting a
Successful Tax School
in 2012.
August 19
October 31
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Tax School materials can be displayed beginning July 9, 2012. If you are promoting
a free tax return review or other year-round services, make sure you include that in
addition to Tax School messages. Remember, any potential Tax School student is also
a potential client!
Starting August 12, 2012, replace a Tax School poster of your choice with a NTPRW
poster. If you choose to extend your tax preparer recruiting program, you have the
option of leaving this poster in place longer than August 18, 2012.
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Location Settings
Are you open? Then let everyone know!
As a consumer, nothing is more frustrating than being given inaccurate information. Be sure
to update Location Settings on JHnet to reflect your latest hours of operation and promotions.
If an office is closed, note one of your nearby locations where they can reach you.
Below youll find an easy step-by-step guide on how to update your office information.
Step 1: In the
Location Settings
eService, click YES
for Tax School
Note: all updates take 24 hours before showing up on JacksonHewitt.com.
Step 4: Confirm
all your changes
before exiting out.
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Promotions
If youd like to offer additional promotions to expand your Tax School offering, consider
offering one or more of the following to increase the draw of your program:
F ree books: In a tough economy, paying for Tax School books can be expensive.
Offer free books for those who join your Tax School..
F ree Information Seminar: Want to get more interest in your Tax School? Hold a free
information seminar so that those interested in attending Tax School can learn more.
The Operate Your Tax School Business Center contains a host of materials that you
can use to conduct Free Information Seminar(s) in your operations.
R
efer-a-student: Need more registrants? Offer your current students FREE tuition if they
refer-a-friend who joins your Tax School.
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E
mploy street teams. Have them hand out flyers, buckslips, and other promotional and
information pieces! With the abundance of foot traffic in and around your office, its a
great way to connect directly with your target audience.
T he Urban Walking areas are another great place to work with neighboring businesses,
including local food stores and bodegas.
Suburban
These offices are in areas such as strip malls, and stand-alone buildings in a small town with
medium traffic in, and around, the location. If youre in this type of location, you really need
to spend some time figuring out where your targets shop, eat, and play, so you can market in
and around those particular places.
S
tart with where people are going. We know that everyone needs to get gas and go
food shopping. Post your message on a yard sign at the gas station. If you are in close
proximity to the gas station, you can even put directionals to get them to your office to
enroll or apply.
P
ost a flyer with tear-offs on the bulletin board at grocery stores. Make sure to update
the flyer each week with a new message to keep things current.
B
anners on the exterior of your office work great too. They are more visible from a
distance and work well in strip malls.
Rural
These offices are in stand-alone buildings, in areas where there isnt much foot or driving
traffic. In these areas, you need to focus on where your audience visits so you can place
your marketing message there.
G
as stations work well in rural areas. Ask for permission to place yard signs at the gas
station. It is a great way to reach a large audience.
G
o to your local mini marts. Ask to put messages inside and outside of the store. Also
leave cards/brochures at the counter for people to take.
Your
local places of worship are a great way to reach community members, as are your
local schools.
Does your town have a newspaper? Why not place a weekly ad talking about what
your office is up to and promoting your education and job opportunities?
View all of the available marketing materials in the Tax School toolkit and NTPRW toolkit.
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Events
Job Fairs
What better way to get in front of large groups of people looking for work than at job fairs?
Check in with your local colleges, business associations, and unemployment offices to find
out how you can be a part of any fairs they may be holding.
Hispanic
If youre located in an area with a heavy Hispanic population, its a good idea to run
bilingual Tax School courses. Having a bilingual preparer on staff is a great benefit to your
organization in these areas. Some ways to reach prospective spanish-speaking students are:
Bilingual Recruiting Brochure
Bilingual Poster
Classified Ads
Refer to the Tax School marketing toolkit for a view of all the materials available to you.
So, there you have it! Are you ready to go out and start promoting?
We hope so. Tax School and National Tax Preparer Recruiting Week
are more critical than ever, so lets make sure Jackson Hewitt is
synonymous with fantastic preparers and excellent customer service.
Download and track your progress using the Tax School Checklist.
If you have additional questions, reach out to your Operations Director, FSM, or
Field Marketing Associate.
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