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6.

ANALYSIS AND INTERPRETATION


Table No 1.
Table showing the respondents on the basis of gender

Gender
Male
Female
Total

No of respondents
44
06
50

% of respondents
88%
12%
100%

Graph showing the respondents on the basis of gender

88
90
80
70
60
50
40
30
20
10
0

Male
Female
12

Female

Male

Analysis :From the above table it is Clear that out of 100% respondents 88% respondents are Male
and 12% are Female.

Table No -2

Table showing the age group of the respondents


Age group
Below 20 year
Between 20-25
Between 25-35
35 and above
Total

No of respondents
4
12
16
18
50

% of respondents
8%
24%
32%
36%
100%

Graph showing the age group of the respondents

36

Below 20 year
Between 20-25

32

Between 25-35
35 and above

24
8

10

15

20

25

30

35

40

Analysis :From the above table it is clear that 36% of the respondents are from the age group of 35
& above 32% are from age group of 25-35, 24% are from age group of 20-25, and 8% are from
age group of below 20 years old.

Table No - 3
Table showing annual income of the respondents
Annual income
Below 100000
100000 to 500000
500000 to 1000000
1000000 & above
Total

No of respondents
4
26
16
4
50

% of respondents
8%
52%
32%
8%
100%

Graph showing annual income of the respondents

Annual Income

Below 100000
100000 to 500000

32

500000 to 1000000
52

1000000 & above

Analysis :The above Graph and table clearly shows that 52% of respondents are from income level
100000-500000, 32% of respondents earns the annual income of 500000 to 1000000, 8%
respondents annual income is 1000000 and above and another 8% of respondents is from the
income level below 100000.

Table No 4
Table based on buying capacity of respondents
Segment
Small segment
Mid segment
Large segment
Total

No of respondents
14
24
12
50

% of respondents
28%
48%
24%
100%

Graph based on buying capacity of respondents

48
24

Small

50
40

Mid Segment
28

Large Segment

30
Large Segment

20

Mid Segment

10
0

Small

Analysis :From the above graph it is clear that 48% of respondents can afford mid segment car 28%
of respondents can offered small segment of Car and 24% of respondents can afford large
segment can.
The above table shows that the respondents with high income can afford the large
segment Car, and income with little bit low that is from 5.00000 to 1000000 can offered mid
segment Car and respondents with low income can afford small segment car.

Table no -5
Table showing the usage purpose
Uses Purpose
Official
Domestic purpose
Going out of catty
Casual going to market place
Total

No of respondents
14
16
12
8
50

% of respondents
28%
32%
24%
16%
100%

Graph showing the usage purpose


32

35
30

28
24

Offical

25

Domestic Purpose
20
15

16

Going Out of City


Casual Going To
Market Place

10
5
0

Analysis :From the above table it is analyzed that 32% of respondents use the Car for their official
purpose, 24% of the respondents use the car for going out of city and 16% of respondents use
the can for casual going to market place.

Table no :- 6
Table showing the Respondent of using the car.
Using Period
At least once
Every day
More than 3 times but Less
than 5 times
Do not visit weekly
Total

No of respondents
10
12
20

% of respondents
20%
24%
40%

8
50

16%
100%

Graph showing the Respondent of using the car.

Using Period
16

At least once

20

Every day
More then 3 time but
tees than 5 times
Do not visit weekly
24

40

Analysis
The above table says that about 40% of respondent use their Car more than 3 times but
less than 5 times, 24% of respondents use their car every day, 20% of respondents use this can at

Least once in Week and 16% of the respondents do not use this car in a week they hardly use
one in 2 or 3 weeks.

Table no 7
Classification of respondents on these basis of duration of using Car
Duration
Less than 6 months
More than 6 month
More than 6 month but less
than a year
More than 1 year
Total

No of respondents
06
08
10

% of respondents
15%
20%
25%

16
40

40%
100%

Graphs on the basis of duration of using Chevrolet Car

40
40
35
30

25

25
20
15
10
5
0

20
15

Less than 6 months


More than 6 month
More than 6 month but
less than a year
More than 1 year

Analysis :In the above graph 40% of the respondents are using Chevrolet Carsince a long time I; e
from more than 1 year, 25% are using Chevrolet Carbetween 6 month to year, 20% are using the
car more than 6 month and 25% are using Chevrolet Carlees than 6 month

Table no : 8
Table showing the single most reason for choosing the current model of car that the
respondents own.
Reason
Someone recommended
The brand name of the car
No particular reason for
choosing
Other reason
Total

No of respondents
12
20
12

% of respondents
24%
40%
24%

6
50

12%
100%

Graph showing the current model of car that the respondents own.

Someone
recommended

12

The brand name of


the car

24

40 No particular reason
for choosing
24

10

15

20

25

30

Other reason

35

40

Analysis :The above table shows that 40% of respondents has choosen their current model of car
because of the brand name, 24% of respondents has choosen because some one recommended
and another 24% of respondents has no particular reason for choosing 12% of the respondents
has the other reason for choosing their car.

Table no 9
Table showing the attributes the respondents consider while purchasing Chevrolet
Car
Attributes
Price
Design
Performance
Brand image
Mileage
Other
Total

No of respondents
12
5
7
10
6
0
40

% of respondents
30%
12%
18%
25%
15%
0%
100%

Graph showing the attributes the respondents consider while purchasing Chevrolet Car

Price
Design

15

Performance

25

Brand Image

18

Mileage

12
30

Analysis :-

10

15

20

25

30

Other

From the above table it is clear that 30% of the respondents had purchase the Chevrolet
Car because of its price, 25% of respondents had purchased because of its brand image, 18% of
respondents purchased the Chevrolet Car because of its performance, 15% of respondents
purchased Chevrolet Car because of its mileage capacity & 12% of respondents purchased the
Chevrolet Car because of Its design .

Table no -10
Table suggesting the opinion of the respondents about Chevrolet Car price

Opinion
Cheaper
Costly
Reasonable
Very catty
Total

No of respondents
6
12
20
2
40

% of respondents
15%
30%
50%
5%
100

Graph showing the opining of the respondents about Chevrolet Carprice

50
Cheaper
30

50

Costly

Reasonable

40

Very Cheape

30
20

15

Very Cheape

Reasonable
Costly

10
0

Cheaper

Analysis:From the above table it is clear that half of the respondents that is 50% are of opinion
that they purchased Chevrolet Carbecause its price is reasonable, 30% of the respodents are of
opinion that the Chevrolet Caris costly, 15% has the opinion that Chevrolet Car are cheaper and
5% of the opinion that Chevrolet Car are very costly.

Table no -11
Table on the basis of opinion of respondents about the servicing centre people of Chevrolet
Cars.

Opinions
Average
Good
Very good

No of respondents
06
14
18

% of respondents
15%
35%
20%

Excellent
Total

12
40

30%
100%

Graph on the basis of opinion of respondents about the servicing centre people of Chevrolet
Car.
35
30

35
30

Average

20

25

Good

15

20

Very Good
Excellent

15
10
5
0

Analysis :The above graph says that 35% of the respondents is of opinion good about the
servicing centre people of the car, 30% of the respondents says that the serving center people are
excellent, 20% of the respondents are of opinion very good & 15% of the respondents has
opinion average about the servicing people of Chevrolet Cars.

Table no :- 12
Table showing no of user who would change to other brand if the same service is offer is
offer at less cost.

Offers
Yes
No

No of
respondents
14
26

% of respondents
35%
65%

Total

40

100%

Table showing no of user who would change to other brand if the same service is offer is
offer at tees cost.

65

Yes

70
60
50
40
30
20
10
0

NO

35

NO

Yes

Analysis:From the above table 65% of the respondents do not want to change their car if some other
car offers them the same service at reduced cost and 35% of respondents will change their car if
some other car offer them the same services at reduced cost. .

Table no :- 13
[Non-users]
Non user respondents using car other than Chevrolet Cars
Other brands
Marathi Suzuki
Hyundai
Ford
Other
Total

No of respondents
4
4
2
00
10

% of respondents
40%
40%
20%
00%
100%

Graph on the basis of using car other than Chevrolet Cars

40
40
40
35
30
25
20
15
10
5
0

Maruthi Suzuki

20

Hyundai
Ford
Others

Others

Ford
Hyundai
Maruthi Suzuki

Analysis;
The above table clearly gives out the structure that non user of Chevrolet Cargive 80%
preference to both Marathi Suzuki & Hyundai and 20% for ford.

Table no :- 14
Table showing respondents on the basis of satisfaction towards their brands

Satisfaction
Yes
No

No of respondents
6
4

% of respondents
60%
40%

Total

10

100%

Graph on the basis of satisfaction towards their brands

60
60
50

40
Yes

40

No

30
20
10
0

Analysis :From the above table 60% of the respondents are satisfied with their present brand and
40% are not satisfied.

Table no : 15
Classification on the basis of reasons given by respondents for not choosing / using Chevrolet
Car
Reasons
No reason

No of respondents
6

% of respondents
60%

High price
Dont like
Other
Total

2
2
00
10

20%
20%
00%
100%

Graph on the basis of reasons given by respondents for not choosing / using Chevrolet Car

No Reason
High Price

20

Don't Like
Others

20
60

10

20

30

40

50

60

Analysis :The above graph says that 60% of non- respondents do not have any particular reason for
not using Chevrolet Cars, 20% non users of Chevrolet Car not use Chevrolet Carbecause of its
high price & another 20% of non respondents do not use Chevrolet Carbecause they dont like.

. FINDINGS, SUGGESTIONS, AND CONCLUSSION.


Summary of findings:

In the survey it is observed that Chevrolet Car has got a high brand image in the market
It is also observed that its performance quality & other attributes have attracted a good
number of customer the major finding of the study are based on the main objective of the study.

Comparative Analysis:
Comparative analysis has been done on the basis of different attributes of the cars such
as.
1. Brand image
2. Price
3. Mileage
4. Deign
5. Performance
The analysis revealed that Chevrolet Car is in better position as regard to price because,
30% of respondents says that they selected Chevrolet Cars, because of its proper price.
The survey also finds that the introduction of Captive has made a high & large number of
profit to the company. So the company should introduced such kinds of cars which can be afford
by the people very easily.

The survey also finds that as the price of Chevrolet Car are going high it is suggested to
trim the increase, so that purchase can be made in accordance with demand of the morel so as
able to meet the public demand .
In the survey the table no 11 says that 30% of the respondents are of opinion that the
Chevrolet Carprice is costly & 5% respondents says its very costly .

The advertisement should be very much increased . Nowadays advertisement plays a


vital role. Advertisement towards using Chevrolet Car should be made in fill flow in the all
available medias like T.V, magazines, radio, internet et, and also by arranging contest lucky dips ,
coupons etc.
The company should offer credit facility to the sales agency which would result in
pushing up the sales of Chevrolet Car more by the agency because, it is only the liable of
payment of credit.

Problem and suggestions .


The following suggestions are carefully analyzed and discussed for its maximum utility to
be beneficent and in this advancing era, it is very difficult for any producer to satisfy the
consumer completely. Each and every product however it may definitely has certain limitations.
In todays consumer orientated market, as consumer is the king obsolete co- operation of
consumer is of utmost importance, in order to obtain a valid and appropriable data for the
analyses of the study.

Suggestion are as follow :


Price cut : every company should consider the price factor while manufacturing a
product . It is a key factor with which every customer are aware of. It also one the factors which
determines the reputation or image of the products so regarding that price some of the
respondents have a very good view & some have a very bad view to overcome this bad view the
prices should be competitive in the consumer market. This will help suppliers to have
competitive price.

Suggestions to the company :

The company should reduce the price of the car to attract more no. of customers.

The company should introduce more designs in cars .

Some of the respondents have suggested the companies to show the realities in the
advertisement, as the people love realities rather than artificial nature.

The ad campaign should be more educative, informative rather than entertaining.

It is also suggested that the company should ensure the proper available of the product
( cars ) .

The company should give more concentration on consumers .

Suggestion to users ;

Here by inform the users that see the quality & also dont spend your opinion on the
advertisement.

Here by suggest to users that dont skip from one brand to another.

The user should always aware of unauthorized companies product .

User should choose the car of good quality with out thinking of price.

User should know about their product quality.

CONCLUSION TO THE STUDY :

The survey shows that the companies are in close competition in all the attributes such as
brand image, availability, quality etc.

The result of the survey are valid proof to show that Chevrolet Car rank high quality &
brands image. It has been observed that GENERAL MOTOR CO.LTD has maintained an
excellent product image among the consumers of the cars the company has also a good
network of salesmanship. In fact these things will contribute in along way in improving
product image as well as corporate image but in order to maintain high competitive
efficiently there should be continuous product planning & market improvement.

Modern market is consumer oriented therefore to be well of its immensely necessary for
creating & maintaining brand image in the minds of people.

However Chevrolet Car are 1st with more percentage of respondents favoring in all the
attributes than other brand cars .

In order to maintain higher competition efficiency there should be continuous product


planning & marketing improvement.

From this study it is clear that, there is a high competition among Chevrolet Car and
other brands. However Chevrolet Car are achieving higher standards of marketing performance.