April 2015 Max Sports & Fitness Magazine

MAX
MUSCLE
REAL-LIFE
SUCCESS
STORIES
pgs. 35-41
TEAM
MAX
ATHLETE
Leah Ward
Mentally Fit:
MIND OVER
MUSCLE
YOGA
FOR WEIGHT
TRAINERS
FREE ISSUE!
KEEP
YOUR
EYES
HEALTHY
Compliments of:
FUEL YOUR BODY RIGHT

7 vital foods & supplements
APRIL 2015
WWW.MAXMUSCLE.COM
Max has raised

the bar with Max
Whey Isolate.
photo by
Available at:
@maxmusclesportsnutrition
Franchise Opportunities Available maxmuscle.com
@maxmuscle10
Find out how

your real age
compares to
your fit age.
/maxmusclefranchise
TAKE THE TEST at
MAXFITNESSAGE.COM
TODAY!
When it comes to selecting a protein supplement
IFBB Pro Pete Ciccone, CSCS

Speed is critical to supporting muscle growth.
Post-workout, the window for maximum muscle growth
is only open for a short period of time. Max Whey
Isolate has been shown to be beyond compare when it
comes to delivering the goods, and delivering them fast.
Max Whey Isolate is manufactured utilizing coldprocessed ultra-filtration and advanced micro-filtration
technology which results in higher surface area allowing
for instant mixing and a more rapidly digestible and
absorbed protein.
21
grams
Superior Quality Whey Isolate,

containing all nine of the essential
amino acids
5
grams
Branched-Chain Amino Acids,

to promote muscle protein synthesis &
growth and helps delay fatigue
0
grams
Fat, Carbs and Sugars

ultra-pure formula completely free of
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36
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MAX Whey Isolate is the superior choice.
Available exclusively at Max Muscle stores nationwide.
Find the store nearest you at www.maxmuscle.com
GLUTEN
FREE
SUGAR
FREE
26
APRIL 2015
Issue 195
CONTENTS
ENT
HEALTH
16 Healthy Peepers
Here are five common

eye conditions and some
conventional and nonconventional ways of
dealing with them. Plus,
when to see the eye
doctor and the latest
on LASIK surgery.
COVER
20 Introducing Team
Max Athlete
Leah Ward
Max Muscle has a new

Team Max crew. Meet one
of them in this issue!
FITNESS
22 Yoga & Iron
If you are a strength athlete,

bodybuilder or lift weights
most days of the week,
then you are in need of this
awesome yoga workout!
WWW.MAXMUSCLE.COM
APRIL 2015
26 Mentally Fit
Harness the power of

the mind to achieve
everything you want to
achieve!
RESULTS
35 Failure is Never
An Option
When David Calhoun II

entered the 2014 MaxForm
Life Challenge, he gave
it everything he had and
then some! Check out his
astonishing results!
38 In It To Win It!
Alvin Cooper lost an

impressive 70 pounds and
20.8 percent body fat
during his run in the
MaxForm contest. Find out
how he did it.
SPOTLIGHT
40 Own Your Health
This Max Muscle franchisee
Find out more

about our new
Team Max
athlete, WFBB
Pro Leah Ward
20
35
16
50 Freekeh Muesli
Fuel your body the right

way for those high intensity
workouts! You're going to
love this tasty, hearty
recipe!
teaches his customers

how to own their health.
IMAGE
42 April (Man) Showers

The best shower gels
for you manly men.
44 Secret Agents
Undergarments that
smooth and lift so you
look your sexy best.
From coconut water to key

supplements, here are a
handful of great foods and
nutrients your body needs
to be strong and healthy.
SCIENCE
Everything you need to

know about enzymes: what
they do, why you need
them and more!
ON THE COVER
Leah
Mentally Fit:
MIND OVER
MUSCLE
FOR WEIGHT
TRAINERS
FREE ISSUE!
52
58
pgs. 35-41
YOGA
Editors Note
President's Point
Digital Buzz
Max Nation
Joe's Corner
Health Beat
Max Champ
Science Pulse
Pro Training
Hot Picks
Max Muscle Sports

Nutrition's LipoRED and
Quadra Cuts Night-Time
will turn your body into a
24-hour fat-burning
machine! Find out how!
MAX
MUSCLE
REAL-LIFE
SUCCESS
STORIES
TEAM
MAX
E
ATHLET
Ward
4
6
8
10
12
14
30
58
60
62
54 24-Hour Fat Burn
NUTRITION
46 What are Enzymes?
52 Body Fuel
IN EVERY
ISSUE
KEEP
YOUR
EYES
HEALTHY
Photographer: James Patrick,

JamesPatrick.com
Model: Team Max Leah Ward
Hair & Makeup: Lauren Reid
Compliments of:
FUEL YOUR BODY RIGHT

7 vital foods & supplements
APRIL 2015
MAXMUSCLE COM
WWW
WWW.MAXMUSCLE.COM
EDITOR'S NOTE
Dont
D
let pain hold you back from
yyour active lifestyle. Now you
can do what you love
without any fear of soreness
from troublesome joints. Max
Muscle introduces MAX JOINT
M
RELIEF.
This product was scientifically
ELIEF Th
designed to provide relief for sore and
d
overworked joints and contains the precise
amounts of Glucosamine Sulfate (1,500 mg) and
Chondroitin Sulfate
(1,200 mg) to support
optimal joint movement
and flexibility. MAX
JOINT RELIEF also
includes MSM that
provides beneficial
Sulfur to the joints
along with Turmeric
and Ginger for
additional support and
helps promote a
healthy immune
response.
AVAILABLE EXCLUSIVELY AT:
BIG FAT LIES. I recently

read an article with that very
title in a popular women's
health magazine. The
article covered six common
dieting "rules" that might
be sabotaging your weight
loss efforts. After reading it
thoroughly (and learning a
new thing or two), I came
to the simple realization that
what works for some people
might not work for others.
So to say these rules are lies is wrong. They are suggestions,
really. It's up to you to fnd out what works and what doesn't.
For example, one of the "lies" included in the article was
that daily weigh-ins work against you. I've always heard this!
But new studies suggest otherwise. For me personally, daily
weigh-ins are powerful motivators to keep me on track or
diet down if I splurged too much the day before. I've known
others, who, after seeing the scale not budge day after
day for a week, slacked off or gave up entirely. So, again,
what works for some, may not work for others. And that's
awesome really because we are all unique and we each have
our own effective motivators.
If you know yourself at all, then you will know what will
work or not. If you're still unsure, then keep trying different
strategies (provided they are healthy choices and you're not
starving yourself or damaging your body) until something
works for you. And then, forget about what others say! Listen
to yourself. Believe in yourself and your choices.
Remember, everyone has an opinion. You are welcome to
listen to them. But make sure you're getting your opinions
from educated sources like Max Muscle's Certifed Sports
Nutrition Coaches, personal trainers, registered dieticians,
etc. When you have the education and know your options,
then test these options to see what works for you, then you
will start seeing results!
If you need some inspiration, then turn to page 35 and
start reading about David Calhoun II, whose son won Max
Muscle's 2013 MaxForm Life Challenge. David joined the 2014
MaxForm contest and dropped 80.6 pounds and 26.6 percent
body fat! I checked in with the Max Muscle franchisee who
coached David today and found out since the contest ended
last June, David is still going strong! He truly has proved that
failure is not an option.
If you need motivation beyond this, there are tons of
stories like David's on MyMaxMuscle.com, where you will fnd
a community of people who are giving it their all to be in
the best shape of their life! Bonus: Max Muscle is giving out
awards to the members with the best results each month!
Have a great April, everyone! Don't lose focus. There's still
time to make 2015 the best year yet!
Until next time,
LaRue V. Baber
LaRue V. Baber is the Editor in Chief and Creative Director for Max Sports
& Fitness Magazine. E-mail her at editor@maxsportsandf itness.com.
4
WWW.MAXMUSCLE.COM
APRIL 2015
When It Comes to Weight Loss, I Want Something Safe, Yet Effective.
COMING SOON!
ThermX 2.0 is a modern fat burner that raises the

diet and weight loss category to a higher level. This
unique formula contains 3 proprietary blends within one
product to support rapid and effective
fat loss, thermogenic activity, appetite management,
water loss, focus and extreme energy. The proprietary
blends have been masterfully formulated to contain
scientific and research-based ingredients in efficacious doses. These ingredients work synergistically
with each other for safe and effective results.
Learn more about ThermX 2.0 and other Max Muscle
products online at maxmuscle.com
Available at:
@maxmuscle10
Find out how

your real age
compares to
your fit age.
/maxmusclefranchise
TAKE THE TEST at
MAXFITNESSAGE.COM
TODAY!
PRESIDENT'S POINT
Our Final Four Giveaway is
Going to be BIG! In the spirit of
March Madness, we are getting a little

crazy for this years Final Four!
In recognition of the best four
college basketball teams in the country,
we are putting a promotion together
that will feature Max Muscles four bestselling supplements. Beginning the week
of the Final Four and all the way up until
the Championship game on Monday April
6th, when you buy any 4-pound MaxPro protein powder, any favor of
Emerge and a Cleanse & Lean 100 count, you get any Vit-Acell liquid
vitamin for FREE! This is a $40 value and its yours free the week of
the Final Four when you visit any participating Max Muscle location or
purchase online at MaxMuscle.com.
In addition to the promotion, we will also be giving away one of the
Final Four pack products each day during the tournament on all of our
Max Muscle social media channels (Facebook, Twitter and Instagram).
So, be sure to like, tag, comment and share these posts starting Friday
April 3rd through Monday April 6th, the night of the big game. We will
announce the Final Four winners on Tuesday after the championship
game.
To add to the excitement, we have four awesome new products that
will be arriving exclusively in Max Muscle stores this spring! Cleanse
& Lean has been one of our most popular weight-loss products and
many of you have asked for a smaller size bottle. And, weve delivered.
Cleanse & Lean will now also be offered in a more economical, 24-count
trial size! Also in the weight loss department, weve improved on the
original ThermX formula and will be introducing ThermX 2.0, a threestage weight-loss catalyst. This comprehensive formula will include an
energy and thermogenic component, an appetite suppressant and a
water loss and focus blend.
Moving over to the sports performance category, weve also improved
upon the original Full Blown Extreme pre-workout formula and are
introducing FBX 2.0. The new formula centers around three patented
ingredients that are the keys to pre-workout performance. Weve added
higher dosages of CarnoSyn Beta Alanine, CreaPure and AgMass
Agmatine Sulfate. There is no other pre-workout on the market right
now that delivers these key patented ingredients in these dosages. Be
the frst to try FBX 2.0 and feel the difference that it will make in your
next workout!
And fnally, we are introducing a new, pure cold-fltered Whey Isolate
in Chocolate Fudge and Vanilla Crme favors that are guaranteed to
leave your mouth watering and your muscles craving more. Max Whey
Isolate is a combination of the very best pure whey protein isolate with
the newest, best-tasting favors for an unbeatable combination of a
protein supplement that tastes incredible and delivers on quality.
Be sure to ask for a sample of any of these great new products at
your local Max Muscle store. Happy Easter everyone!
Sean Greene is President of Max Muscle Sports Nutrition and executive editor
of Max Sports & Fitness Magazine. E-mail him at sean@maxmuscle.com.
6
WWW.MAXMUSCLE.COM
APRIL 2015
Publisher Joe Wells Enterprises, Inc.

Executive Editor Sean Greene
Editor-in-Chief/Creative Director
LaRue V. Baber
Copy Editor Tariq Ahmad

Advisory Board
Rand McClain, DO
Gary Brazina, MD, FACS
Phil Harvey, PhD, RD, FACN
Contributing Writers
Lisa Maiorana, Linda Hepler, Abby Hoeffner,
Susan Irby, Jenny Broers, Joe Wells,
Lisa Moretti, Dr. Phil Harvey, Pete Ciconne,
Kelly Gonzalez, Matt Cooper, Jackie Classen
Contributing Photographers
James Patrick, Frank Fontanilla, Brett Seeley,
Michael Escobar, Shutterstock.com, Paul Joyner
MAX SPORTS & FITNESS

210 W. Taft Avenue
City of Orange, CA 92865
(714) 456-0700
MaxSportsAndFitness.com
Max Sports & Fitness Magazine is published monthly
by Joe Wells Enterprises, Inc. and may not be reproduced without express written permission, all rights
reserved. No liability is assumed by Joe Wells Enterprises, Inc. or Max Muscle regarding any content in
this publication. It is vital that before implementing
any diet or exercise routines, you must frst consult
with a qualifed physician.
Max Muscle is not responsible for advertiser claims.
Joe Wells Enterprises, Inc. and Max Muscle do not
promote or endorse the use of steroids or other
illegal substances. For more information concerning
diet and nutrition, recalled products, steroids and
other related products and issues, please visit the
Federal Food and Drug Administrations Web site at
www.fda.gov.
We reserve the right to refuse advertising without
explanation.
utrition
@maxmuscle10
Find out how

your real age
compares to
your fit age.
/maxmusclefranchise
/
l franchise
TAKE THE TEST INSTORE
TODAY!
Find a store at MAXMUSCLE.COM

*Cannot be combined with Frequent Buyer Points or any other sales. Certain product restrictions may apply. Talk to your Max Muscle Certified Nutrition Coach for more details.
Offer good on MMSN brand at partici
participating
ipating stores only
only. Items must be of equal or lesser value
value.
MAX NATION
Be sure to use the hashtags #maxnation,

#maxmusclesportsnutrition, #maxmuscle, #showmymax and/or
#maxsportsandftness for a chance to be featured here!
DIGITAL BUZZ
@maxmuscle_ah says, "A little #Throwback

Thursday to when @jaycutleroffcial was on the
cover of our Max Sports and Fitness Magazine!"
We all love our social media platforms. Here, we

focus on what's happening with the Max Nation
in the digital world.
@stephaniequtmiera was featured in the March issue

of MS&F. Here, she's showing off those curvy,
X Burlesque show-worthy gams!
Max Muscle FB Love
@pete619muscle took a quick break after his early

morning #armblasting to sip on ARM and check out
the latest issue of MS&F magazine!
@lacey_belle_ showed off all the "goodies" she

recently purchased at Max Muscle Modesto.
8
WWW.MAXMUSCLE.COM
APRIL 2015
@maxmusclevalencia sure knows how to motivate

people! We love these motivational messages!
Don't you?
Max Nation is all over Facebook sharing tips, favorite

products, gym selfes and more. Thanks for posting!
When preparing to ignite, I want the most advanced pre-workout technology available,
Chris Ford, Physique Athlete
Three Reasons FBX 2.0 is the best and

most advanced pre-workout supplement
available today:
1.5
grams
AGMass Agmatine Sulfate,

to support N.O. synthesis as well as
cardio and neuro transmitter functions
3.2
grams
CarnoSyn Beta-Alanine,
patented ingredient to increase
muscle strength and endurance
2.5
grams
Creapure Creatine Monohydrate,

patented creatine recognized as the
gold standard of all creatines
COMING SOON!
No other pre-workout formula delivers clinically

validated doses of these three key patented
ingredients in these amounts. Use FBX 2.0
before your next workout and feel the difference
for yourself.
Available exclusively at Max Muscle stores
nationwide. Find the store nearest you at
www.maxmuscle.com
SUGAR
FREE
Available at:
@maxmuscle10
Find out how

your real age
compares to
your fit age.
/maxmusclefranchise
TAKE THE TEST at
MAXFITNESSAGE.COM
TODAY!
MAX NATION
LiquiCarn Love
After reaching the the highest

weight of my life, tipping the
scale at 235 lbs. at just 26 years
old, I decided to do take action
and begin my ftness journey. I
have been training with Latasha
Renee since Sept 27, 2014 and
have since lost 52 lbs. Latasha
has designed and sustained a
fail-proof plan for success to burn
fat and build muscle! A part of that
plan is Max Muscles LiquiCarn. I
keep it by my bedside so that as
soon as I wake up, I can take it
to give my metabolism a healthy
boost. I also have it right before
bedtime to burn fat while Im
getting my beauty rest! ... Not only
is it delicious in taste, it also offers
great benefts! It has been proven
on many occasions that it truly
works, and I am so pleased with
my results. Timarla Johnson
While in the military, I worked

out every day and still struggled
to keep my weight within military
standards. When I got out of the
military, I had my two girls and
put on a lot of weight. Although I
continued to work out on my own,
I had a hard time losing the weight
I gained during my pregnancies. I
knew I needed a change. I began
training at The P2P transformation
center with Latasha Renee. With
her guidance, I began taking
supplements for the frst time in my
life. I purchase all my supplements
at Kenny Talis Max Muscle in
Walnut Creek, CA. One of my
favorite supplements from Max
Muscle is the LiquiCarn. I take it
twice a day and I absolutely LOVE
it. It has been one of my best tools
for losing 73 lbs. and keeping it
off. Rosalia Lopez
Since we are all sports nuts, I just wanted to take a quick minute to (humbly) brag as a parent and
coach of So Cal Muscle Baseball. We took 1st Place in the 11u division at the USSSA President's
Weekend Global World Series Qualifer, Feb. 14-16 in Las Vegas, NV. There were 14 teams. We
had 6 wins and 0 losses. The boys outscored their opponents 59-15 , winning the championship
game 11-1 vs. Strike Zone Baseball from Farmington, New Mexico. We are now qualifed for the
July World Series. Kevin Reardon, MMSN Franchise Support Consultant West
Inspired
I just wanted to share to all Max Muscle Nation our amazing 9-month-old, Samuel Alvarez III.
It has been a true blessing to have our son around both of the stores with the intention to one day
carry on the rewarding beneft of being a Max Muscle franchisee!
Sam Alvarez, MMSN Franchisee, Edinburg and McAllen, Texas
TALK TO US
10 WWW.MAXMUSCLE.COM
APRIL 2015
I just read your [Editor's Note]

on discipline and I found it very
encouraging. I decided to give up
soda this month and it has been a
challenge. But I realized that sugary
drinks aren't helping me move closer to
my goals of losing weight.
Aqeel Rasheed, via email
We love hearing from you! Send us your selfes, your motivational photos, your
favorite quotes or workout routines, success stories, questions, comments, likes,
dislikes, etc. to editor@maxsportsandftness.com for a chance to be featured here!
DAVID CALHOUN
Max Muscle San Mateo at Fitness Expo
The ftness industry has been growing at amazing rates these last few years, but if you ask die hard
ftness fanatics, they'll tell you that they're a dime a dozen. I myself get crazy looks from people when
carrying a gallon of water or eating out of a Tupperware in class. At Expos, we are surrounded by
so many people who share the same passion for ftness. At the Muscle Sport Evolution Expo, there
were so many people who came up to our booth and introduced themselves and said that they love
our Instagram and Facebook posts. Some took pictures of us and with us. I had a great time at the
event and my favorite thing about it was that I got to see many of the people that fll my social media
feed with daily motivation to do what I do day in and day out. This was the frst ftness expo of 2015
(January 23/24), and there will be many more ahead in Northern California, so be on the look out for
our posts! Nico Abaya, Max Muscle San Mateo, CA
INGRI DEGROOTE
ARPANA PRASAD
Fierce Fighter
I have been practicing Brazilian Jiu Jitsu for about

12 years. My accolades include The World
championship title, Pan-American championship
title and Brazilian National Title, as well as many
others. I just received my frst degree black belt
back at my home town, Rio de Janeiro, Brazil
when I visited back in October, 2014. I started
young, teaching and helping out on the mats
since I was 15 years old. I love my country and
there will be no place like home but I knew deep
inside I would need to move to the United States
to take my game to another level. I realized I
needed to go to a place that recognizes and
gives the Jiu Jitsu more credibility as a profession.
Once I decided, my journey took me to Seattle,
Washington where I have been for the past three
years as the head instructor at school of Elite Brazilian Jiu Jitsu of Bothell. Additionally, and more
recently, I also became the head instructor of Elite Brazilian Jiu Jitsu of Factoria.
As an athlete, being in shape is a natural part of my life. As an active competitor, it is important
to be educated in what my body needs to have an edge in competition. Although ftness and
nutrition were a part of my life, it didn't start becoming a lifestyle until two years ago when I
sustained a very serious knee injury. With the injury keeping me from my sport, it was then I realized
that ftness and nutrition are going to be a necessary part of my lifestyle. Being part of the Max
Muscle Bellevue team has helped me by providing me quality supplements to keep me healthier
and stronger as well as helping me perform at the elite level competitions. My favorite Max Muscle
supplements are the Max Joint Relief, the ISO-X chocolate fudge protein and the Full Blown XXX in
Blue Raspberry!
My future goals include becoming a personal trainer to help bring people closer to their health
and ftness goals while competing nationally and internationally in Brazilian Jiu Jitsu tournaments and
championships.
Andrea E. Encarnacion, 24, Brazil native, pictured in the middle
DEB PROSSER
DON DONA
For more information or to find the store nearest you, visit us online at
maxmuscle.com
APRIL 2015
WWW.MAXSPORTSANDFITNESS.COM
11
JOE'S CORNER
HEY JOE,
Citrus fruits like

lemons and
grapefruits can
boost pH levels
very well!
how can I
balance my
pH levels?
MANY OF YOU probably are not aware

of the importance of maintaining your
bodys pH levels. I venture to guess that
most of you dont even know what pH
stands for! Fear not, I am going to offer
you a crash course on exactly what pH
is and why many health experts believe
it is the secret to healing and avoiding
many diseases.
pH stands for Power of Hydrogen.
This is a measurement or scale of the
hydrogen ion concentration in the body.
The pH scale ranges from 1 to 14, and
right in the middle is 7, considered to
be neutral. A pH less than 7 is acidic
and a pH greater than 7 is alkaline. Our
ideal pH in urine or saliva is slightly
alkaline, which is slightly above neutral
at 7.25 to 7.5. The best way to test
your pH levels is by using a piece of
litmus paper in your saliva or urine
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litmus paper can be purchased at most
health food stores.
Many health experts strongly believe
that many diseases need an acidic
environment to survive. They consider
below 7 as acidic and the lower you
go, obviously the more risk of health
problems. These experts also believe
that if you have an alkaline body of
greater than 7, then you will avoid
many diseases and your health in
general will be optimized.
Fresh fruits and vegetables such as
lemons, grapefruit, spinach, avocados,
kale, cucumbers, asparagus and
cabbage are great for elevating your pH
levels. Citrus fruits are very interesting
because they go into the body as
an acidic fruit, but they are quickly
converted into an alkaline state and
actually elevate pH levels. Many diets
APRIL 2015
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the morning to elevate your pH levels.
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EHYHUDJHVVXFKDVEDFRQEHHIVK
beer, alcoholic drinks, salty processed
foods, sugar, processed sweets, coffee,
soda drinks, etc., can decrease your
Joe Wells is the founder and CEO of

Max Muscle. He shares important tips for
healthy living and sports performance
every month. Read past columns on
MaxSportsandFitness.com.
pH levels rapidly. So can smoking

cigarettes!
Now, I am not suggesting that you
eliminate all high acid foods. You just
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happy medium to make sure you are
not in a constant state of high acidity.
I know this is a little complicated, and
I will provide a link at the end of this
article that will give you much more
information on balancing your pH levels
to the higher side of 7.
$JRRGZD\WRQG\RXUEDODQFHLV
to eat fruits and vegetables daily, drink
lemon water whenever possible, drink
a gallon of spring water or high alkaline
water and avoid over consumption of
highly acidic foods. Here is a great link
to help you learn more about elevating
your pH levels and understanding what
foods can help you and what foods to
avoid or limit: www.mindbodygreen.
com/0-6243/How-to-Balance-Your-pHto-Heal-Your-Body.html
Max Muscle Sports Nutrition stores
KDYH&HUWLHG)LWQHVV1XWULWLRQ&RDFKHV
who can help you design a high alkaline
diet. Stop by and let us design one for
you today! MS&F
MAX MUSCLE SPORTS NUTRITION has educated

athletes at every level for the past 25 years on how proper
nutrition and supplementation can improve strength, speed,
stamina, recovery time and performance both on and off the field.
Our Certified Fitness Nutrition Coaches (CFNC) at
MAX MUSCLE stores across the country design custom
nutrition plans and work directly with your school, youth organization, club team, college, semi-pro and professional athletes.
Max Muscle stores are also equipped with state of the art body
scan devices that can help dial in an athlete's nutritional
needs to optimize results.
MAX MUSCLE SPORTS NUTRITIONs scientifically
formulated supplements are 100% natural, safe,
free of all banned substances and effective at
helping athletes achieve their full potential.
MAX MUSCLE SPORTS NUTRITION has

partnered with some of the top athletic programs and
teams in the country to help them gain that competitive
advantage and we can help your school or team do the
same. If you are interested in setting up an appointment
with a CFNC to come to your school for a free nutritional
seminar, please visit www.maxmuscle.com and
click on the free nutrition consultation banner.
OFF!*
O
FF!*
the Athletes Choice Pro-360 Bundle!
(USE COUPON CODE: ATHLETE10. Redeemable instore or online @maxmuscle.com)
@maxmuscle10
/maxmusclefranchise
MAX HEALTH
HEALTH BEAT
From consuming red grapes to trying meditation,

here are this month's latest health news blurbs.
BY LINDA HEPLER, BSN, RN
BURNING FAT WITH GRAPES
Couple Time Helps

With Lifestyle Changes
Feeling less resolute about your New Years resolution
to lose weight or beef up your workouts? Success may
be as easy as convincing your partner to join you, say
researchers at the Health Behaviour Research Centre at
the University College London. In a study of 3,722 couples
who were married or living together, the researchers
found that people were twice as likely to swap bad habits
for good ones if their partner made a change as well.
Even
Moderate
Exercise
Can Boost
Mood
Most of us know that frequent
vigorous exercise can improve
your mood. But according to
new research published in
JAMA Psychiatry, all it takes
is a moderate three times a
week workout schedule to turn
your black cloud white and
decrease your risk of depression
by almost 20 percent.
APRIL 2015
If you want to burn fat more efficiently, you might try drinking
red grape juice or wine, says a study from Oregon State
University. The research, which was performed in the lab on
human liver and fat cells, found that one of the chemicals in
Muscadine grapes, ellagic acid, dramatically slowed the growth
of existing fat cells and formation of new ones. It also boosted
metabolism of fatty acids in the liver cells. While the researchers
were careful to say that this doesnt necessarily mean that grapes
will help you lose weight, it does mean that they can help your
body to burn fat and sugar. How many red grapes you need to
achieve this effect? About a cup and a half a day.
Want to Stay Young? Just Say, 'Om'

If you arent into meditation yet, new research conducted by
investigators at the University of California, Los Angeles suggests
that you should start now as it might help to slow brain aging.
The researchers compared brain images from two groups of
people: those who had practiced meditation for an average of
20 years, and those who didnt meditate. What they found? The
meditators had less overall loss of brain gray matter, the part of
the brain that contains most of the neurons and serves to process
information, and also the part that decreases as we grow older.
The researchers speculate that the intense mental activity involved
with meditation is like brain body building, increasing grey
matter. It may also be that meditation decreases stress, which is
toxic to neurons in the brain. Whatever it is, it
seems that meditation works to keep us young. Om!
BY THE NUMBERS
90
Percent of Americans who have some level of BPA,

an endocrine disrupting chemical, in their urine.
Time to get BPA free products. Can your own
tomatoes in glass or buy boxes rather than cans.
Take this Quick & Easy Test to Find

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MAX HEALTH
I Can
See
Clearly
Now
Here are some common eye issues
you may encounter in your life,
plus some conventional and nonconventional ways of correcting or
preventing these problems.
BY LINDA HEPLER, BSN, RN
The eyes have been said to be the window to the soul, and they are also the window through which
you view the world around you. But most of us take this important sensory organ for granted until something
happens. It could be as subtle as finding that you have to hold your book at arms length, or as drastic as
beginning to lose some of your vision. Here are some common eye conditions
and suggestions from eye docs for treating them:
Presbyopia
Somewhere around the age of 40, most people will notice
that close-up objects a book, the menu or computer
screen start to look blurry. This is an age related
condition called presbyopia, said Brian Francis, MD, MS, an
ophthalmologist who treats clients at the Doheny Eye Center
UCLA in California. According to Dr. Francis, presbyopia
occurs when the lens, the part of the eye that refracts light
and helps your eye to focus on objects at differing distances,
becomes stiff and loses its accommodative ability.
WHAT YOU CAN DO: The easy thing to do, said Dr.
Francis, is to get reading glasses. Readers, which can be
purchased inexpensively in a pharmacy or in the pharmacy
section in a department store, vary in power, from +1
diopter to +3.5. You simply try on the glasses from the
lowest power and progress to increasing powers until you
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12-15 inches away from your eyes.
If you already wear glasses for distance, youll need
to have your presbyopia corrected with bifocals, or with
progressive lenses, which combine correction for distance,
intermediate and near vision in one lens sans the telltale
APRIL 2015
line. You can also explore a popular technique called

monovision, which is achieved through either contact lenses
or LASIK surgery. Monovision involves correcting one eye
for close-up vision and one eye for distance vision; the brain
adjusts to the different corrections and uses the one that is
needed at any particular time.
Whatever approach youre interested in, said Dr. Francis,
Its important to know that there are other things that
cause blurred vision besides presbyopia. So best bet is to
start with a comprehensive eye exam before shopping for
those chic readers.
NOVEL APPROACHES: Researchers are experimenting
with various forms of presbyLASIK, which is laser surgery
performed on the cornea of the eye. This surgery, which
is not yet FDA-approved in the United States, designates
two or three visual zones (near, intermediate, distance) on
the corneal surface and then corrects the vision at each
separate zone.
Dry Eye Syndrome

Its estimated that some 5 million Americans suffer from
dry eye, a condition that is caused by

decreased tear secretion or increased
evaporation of tears, or both. The
symptoms of dry eye, which according
to Dr. Francis is related to aging and is
very common in menopausal women,
are chronic scratchiness, stinging and
burning of the eyes. The condition can
lead to infammation of the eye tissue
and blurred vision or visual changes.
WHAT YOU CAN DO: For those with
a mild dry eye condition, environmental
modifcations, such as humidifying the
air, avoiding air vents and consciously
blinking more often, may be enough
to relieve symptoms. More serious
problems can be treated with a number
of over-the-counter eye drops designed
to lubricate the eyes, and Omega 3
fatty acids to reduce the infammation
associated with dry eye syndrome.
A prescription medication called
RESTASIS also increases natural tears
by reducing infammation. The most
severe cases may beneft from punctal
plugs, said Dr. Francis, which are
retention devices that block the eyes
drainage ducts and keep the tears in
place. Its a minor surgical procedure
that can be done in the doctors offce,
he explained. The plugs are either
made of dissolvable collagen for those
who want to try this option temporarily,
or silicone for a more permanent
solution.
NOVEL APPROACHES: A number of
eye centers throughout the country are
offering two treatments that work to
unblock the meibomian glands, which
are thought to produce oils that slow
the evaporation of tears. Lipifow
treatments provide a controlled
application of warmth and massage
via an eye piece placed over the eye
to help empty blocked oil glands. And
for more serious cases, Intense pulse
light treatment involves bursts of
light directed at the lower eyelids and
upper cheek areas to heat the glands,
allowing drainage of secretions.
Floaters
As we age, the thick gel-like substance

called vitreous, which is attached to
the retina in the back of the eyes,
crystalizes and liquefes, said Dr.
Francis. The tissue debris that was
once held frm in the vitreous gel
moves around within the liquefed

substance, casting shadows on the
retina, which result in the appearance
of moving dots, threadlike strands or
squiggly lines in your feld of vision,
especially when looking at a lightcolored object, like a sheet of paper.
Floaters occur more frequently in those
who are nearsighted or have diabetes
or in those who have had cataract
surgery.
WHAT YOU CAN DO: Floaters
dont usually require treatment. While
they dont go away, they are typically
less noticeable over time. But if you
experience a sudden onset of foaters,
or if they worsen or are accompanied
by fashes (a sensation of light fashing
in the feld of vision), pain or vision
loss, you should see an eye doctor
immediately, because this could signify
a retinal tear or detachment, both of
which are serious and may lead to loss
of vision.
NOVEL APPROACHES: While most
people with foaters arent bothered too
much by the condition, some with large
or numerous foaters that interfere
with vision opt for a laser procedure
to break up the foaters, which many
eye docs consider largely ineffective.
Another option is foater only
vitrectomy (FOV), a surgical procedure
where parts of the vitreous are
removed. While FOV can be effective
for some people, many are troubled
after the procedure by remnants of
foaters, and the treatment has a high
risk of complications such as cataracts.
Research is currently underway to
develop a pharmacologic vitreolysis, or
drugs that can manipulate the gel state
of the vitreous and its attachment to
the retina.
Cataracts
Most people begin to develop

cataracts, which is the clouding of the
lens of the eye, by their early 60s,
if not sooner. Symptoms of cataract
development may include cloudy,
blurred or dimmed vision, diffculty
with night vision, sensitivity to light
and glare, and fading or yellowing of
colors.
WHAT YOU CAN DO: Cataract
surgery, which replaces your cloudy
WHEN TO SEE THE

EYE DOCTOR
How often should you see the
eye doctor? Its good to begin
eye exams early on, according to
Melissa Barnett, OD, FAAO of the
California Optometric Association
and principal optometrist at the UC
Davis Medical Center. Dr. Barnett
recommends a comprehensive eye
exam beginning at 6 months of
age, then periodic exams at age
3, before beginning elementary
school, and then annually thereafter.
While some eye doctors believe
that adults under age 30 are fne
with every other year exams, Dr.
Barnett believes that an annual
exam is a good opportunity to
check for ocular conditions such as
cataracts, glaucoma and macular
degeneration, as well as to spot
systemic diseases such as diabetes
and hypertension. Its important
to have a comprehensive dilated
eye exam to look at the health of
the eye, she explained. Some
eye conditions have no symptoms.
Glaucoma, unless your eye
pressure is very high, wouldnt be
symptomatic at all.
As for whether you should see an
optometrist or an ophthalmologist,
both types of eye doctors are
trained to diagnose and treat eye
diseases, said Dr. Barnett. But if
you are considering surgery, youll
need to see an ophthalmologist, as
optometrists dont perform surgery.
APRIL 2015
17
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MAKING LASIK SURGERY SAFER

An estimated 8 million people have turned to LASIK, a laser surgery that
removes a small amount of tissue from your cornea, to correct nearsightedness,
farsightedness and astigmatism. But not everyone is a good candidate for this
surgery, including those with rheumatoid arthritis, persistent dry eyes, glaucoma,
cataracts and diabetes. While its easy to rule out these health conditions, it has
been impossible in the past to rule out whether a LASIK candidate was a carrier
of a condition called Granular Corneal Dystrophy (GCD), a gene mutation that
makes you at high risk of experiencing diminished vision and eventual blindness
following LASIK surgery.
While many with the condition develop symptoms during infancy, progressing to
blindness by adolescence. In others, the disease develops more slowly, making
an appearance only later in life. For those without symptoms of the condition,
there is a new test developed by Avellino Lab that can be performed by an
ophthalmologist to rule out the two forms of the mutation (GCD1 and GCD2)
sparing those found to have the condition from undergoing a surgery that may
lead to blindness. The test is 100 percent sensitive and specific, claimed
Leonard Newman, MD, an ophthalmologist who performs LASIK eye surgery
in California. The newest test, which detects both type 1 and type 2 Granular
Corneal Dystrophy, is affordable, easy and safe, he added.
According to Avellino Lab, the test, called the Avellino DNA Dual Test, costs less
than $200 and involves a simple mouth swab to determine whether a person
carries either form of the gene mutation. Right now insurance companies dont
pay for this test, but most of my patients choose to have it done anyway, said
Dr. Newman. Even though the disease is quite rare, if you have the condition,
you want to know. Patients can take comfort knowing they wont run the risk of
blindness following surgery.
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MAX COVER
Being a part of an elite group
5
1
of athletes has always been a

goal of mine and Team Max is
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LITTLE
QUESTIONS
FOR
Leah Ward, on becoming

a Team Max member
Leah Ward,
24, WFBB Pro Bikini Competitor

& newest member of Team Max
When did you get involved in competing

and how long have you been in it?
I have always been competitive and an
athlete growing up. Once I graduated college
I needed something to motivate me and
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and loved trying new diets, so I decided to
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so competitive, it gives me a goal to look
forward to, a nice bikini body and a healthy lifestyle. I
have been competing for about 2 years now and plan
on continuing. Its in my blood.
How do you stay motivated?

I stay motivated by setting
new goals and making sure
I reach them. There is not a
better feeling in the world than
reaching a goal you have set
for yourself.
What is your competition history?

I started competing about 2 years ago and fell
in love with the sport. Improving my body and
seeing changes every day motivated me to be
the best I could possibly be and actually taught
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card last June in Sacramento (one of my most
notable achievements so far). A few months
after earning my pro card, I decided to make
my pro debut at Worlds in Las Vegas in
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Currently, I am getting ready to compete in Montreal on
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APRIL 2015
What is your advice to others who

aspire to be like you?
Set your goals, write them down and
dont ever give up on them because
with hard work and determination,
anything is possible! I remember
telling my mom 3 years ago I wanted
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along with all my other friends just
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A Little More Leah...
With Max Creatine to

Maximize Your Results
TRAINING REGIMEN
I lift Monday through Friday, making sure I focus on my
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going hiking on the weekends, jogging through my alma
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DIET/NUTRITION REGIMEN
I consume 5-6 meals a day, making sure I get in 25g of
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some good fats whether it be almond butter, avocado or
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Emerge Pineapple Pizzazz
maxmuscle.com
Follow Leah on Instagram @leahwardfitness, and on Facebook

at Facebook.com/leahwardfitness
APRIL 2015
21
MAX FITNESS
YOGA IRON
1. DOWNWARD
FACING DOG
HOW TO: Begin on your hands

and knees with your knees stacked
directly under your hips and your
shoulders in alignment with your
elbows and wrists. Spread your
fngers wide and press all fve
fngers evenly onto the ground.
(If you have sensitive wrists, turn
your hands slightly out.) Tuck your
toes under and with an exhalation
lift your knees away from the
ground and push your thighs back,
pressing chest towards thighs and
heels towards the ground. (If your
hamstrings are tight, keep a slight
bend in the knees and allow heels
to remain slightly elevated.) Get
your arms straight, rotate your
upper outer arms back and keep
your shoulder blades hugged back.
Allow your head to be relaxed and
hang in between your arms. Look
towards your navel.
BENEFITS: Strengthens hands
and wrists. Stretches shoulders,
hamstrings and Achilles tendon.
Decompresses the spine and
promotes a calming effect.
IF YOU ARE A BODYBUILDER OR YOU

HIT THE WEIGHTS DAILY, YOU NEED
TO DO THIS YOGA WORKOUT.
BY KELLY GONZALEZ, MS
PHOTOGRAPHY BY PAUL JOYNER PHOTOGRAPHY
YOGA HAS BEEN around for thousands of years, but in

the last decade it has become more mainstream in America.
Recreational and professional athletes alike are rolling out
their mats on a regular basis for improvements in athletic
performance and so much more.
Scientifcally, yoga has proven to provide numerous
benefts. Studies credit yoga with reduction of low back
pain, decreased risk of injuries, increased core strength and
fexibility, as well as neurological and hormonal changes that
elevate pain-tolerance levels, reduce anxiety and enhance
focus and concentration.
The word yoga literally means, to yoke, or union. It is
APRIL 2015
the connection of breath (prana or life force) to movement that

restores the body, calms the mind and illuminates the spirit.
For the competitive strength training athlete and even
recreational exercisers, injuries from repetitive movements such
as squats, overhead presses and even gripping iron dumbbells
and barbells can lead to pain and discomfort over time. Not
only that, but frequent intense training sessions can wreak
havoc on your endocrine system if not properly balanced with
stress-relief methods.
Here are eight yoga poses to help you not only feel
balanced in your body, but also awaken to the mental and
spiritual benefts yoga has to offer.
2. FOREARM
SIDE PLANK
HOW TO: Begin in forearm

plank. Turn your right arm
so the outer edge of your
forearm is parallel to the
top of the mat. Bring feet
together and kick both heels
to the right. Stack your feet.
Lift your hips and extend your
left arm towards the sky in
line with your right shoulder.
BENEFITS: Strengthens
rotator cuff muscles, core and
hips. Helps prevent shoulder
injuries, IT band syndrome and
low back pain.
3. TRIANGLE POSE
HOW TO: Stand with feet

together. Step or jump feet
2.5-3.5 feet apart. Spread your
arms out to the sides in line with
your shoulders, palms facing
down. Turn right foot to the
right 90 degrees and left foot
in slightly to a 45-degree angle.
Firm your thighs, press into the
outer edge of the left heel and
extend your torso to the right.
Place your right hand on your
shin, ankle or the ground on the
outside of your right foot as you
reach your left arm upwards to
the sky in line with your right
shoulder. Gaze upward towards
your left arm or straight ahead.
BENEFITS: Improves hip
mobility; stretches hamstrings,
hips, shoulders, chest and spine.
6 REASONS
WHY STRENGTH
ATHLETES SHOULD
DO YOGA
1. FLEXIBILITY: Weight lifting can lead to
muscle imbalances that impair your range
of motion and power output. Stretching
helps you stay fexible and mobile.
2. FOCUS: The Sanskrit word, drishti,
translates to focus or gaze. Learning and

practicing this technique in yoga and
meditation can help you be more focused
in all of your workouts and life matters.
3. REDUCE STRESS: Less stress equals a faster
recovery and improved immune function.

According to the International Journal
of Preventive Medicine, yoga stimulates
the down-regulation of the hypothalamic
pituitary adrenal (HPA) axis and the
sympathetic nervous system.
4. IMPROVE PAIN TOLERANCE: In order to reach
4. LOW LUNGE,
VARIATION
HOW TO: Start in a low lunge

with your right leg forward,
knee bent at a 90-degree angle.
Keep your hips square to the
front of your mat. Avoid leaning
into the pose and over-arching
the low back. Place your right
hand on your thigh for support.
With an inhale reach your left
arm up. Exhale as you side-bend
to the right.
BENEFITS: Stretches tensor
fascia latae at the top of the
IT band, psoas and latissimus
dorsi.
the next level, you must break free of

your comfort and safely push the limits.
Researchers found that yoga practitioners
had greater gray matter volume in brain
regions related to pain processing, pain
regulation and attention.
5. IMPROVE MENTAL HEALTH: Numerous studies
credit yoga as an effective method for
stress reduction. A study in the Journal
of Complementary Therapies in Medicine
discovered that 10 weekly 1-hour hatha
yoga classes reduced stress and anxiety
as much as relaxation and proved to
be more effective for improving mental
health.
6. REDUCE LOW-BACK PAIN: A 2013 study in
the Clinical Journal of Pain found yoga to

be an effective method for short-term and
long-term relief for chronic low-back pain.
APRIL 2015
23
5. BRIDGE
BRIDGE
6. PIGEON
PIGEON
HOW TO: Lie on your back with your feet hip distance
apart and your arms at your sides. Bend your knees bringing
your heels towards your glutes. With an inhalation lift your
hips off the ground. Interlace your fngers under your back.
Lightly frm the outer glutes and lift the hips until your thighs
are parallel to the foor. (For a restorative version place a
block under your sacrum.) Extend your tailbone towards the
back of the knees, but keep your knees in line with your
ankles. Elongate your cervical spine by slightly lifting the chin
away from your sternum. Firm the shoulder blades against
your back. Get your arms totally straight. Rotate the triceps
down so the eye of the elbow turns upwards, and try to get
the palms to touch. BENEFITS: Strengthens glutes and
hamstrings. Stretches chest, neck and shoulders.
HOW TO: Starting in downward facing dog, lift your right

leg up, lunge your right foot in between your hands. Drop the
left knee to the foor. Release your left toes and slide your
left leg way back. Walk your right foot to your left hand and
drop your right knee to the foor. Make sure your right shin is
parallel to the front of your mat. Keep your right foot fexed
to protect the knee. (Modifcation: Keep a block under your
right hip.) Square your hips by rolling your left hip down.
Rotate your left inner thigh to the sky. Pull your sternum
forward. Depending on your fexibility, remain upright, lower
down to your forearms or reach arms forward.
BENEFITS: Stretches hip fexors, thighs and glute
muscles. Helps prevent back pain.
7. RECLINED SPINAL TWIST
HOW TO: Start lying on your back with legs extended out.
Hug your right knee into your chest. Release your right arm
out until the right palm faces up. Look to the right.
Drop your right knee over to the left side of your body.
Scoot your left hip back 1-2 inches to the right. BENEFITS:
Balances nervous system, releases tension in the low back.
RECLINED SPINAL TWIST
8. CORPSE
HOW TO: Lie on your back with legs extended and arms
relaxed at your sides with palms facing up. (For comfort, roll
a blanket under your knees and neck.) Relax your body and
quiet your mind. Remain in this pose for 5-10 minutes or as
long as necessary. BENEFITS: Releases tension and stress.
Calms the body and mind and helps you absorb the benefts
of your practice or workout. MS&F
BREATHE
DEEPLY
What makes yoga a transformative practice is the

linking of breath to movement. The term pranayama
refers to the practice of controlling the breath. Prana
literally means life force. Our breath provides life
and energy and can also be used to calm the mind and
relieve stress. Breathing in through the nose stimulates
the olfactory nerve, which triggers the parasympathetic
nervous system providing stress relief.
Ujjayi means, to become victorious. Using
this breath during your yoga practice puts you in the
fow as it creates heat in the body, strengthens the
cardiorespiratory system, and promotes focus and
calmness. Try experimenting with Ujjayi breathing while
strength training or other demanding physical practices
to transform your workout into a moving meditation.
APRIL 2015
CORPSE
HOW TO: Breathe in slowly and evenly through your nose. Keep your mouth closed and constrict the back of the throat as if you were
going to whisper as you exhale through the nostrils. Allow the breath to be audible like the sound of an ocean wave.
LINK BREATH TO MOVEMENT: Inhale as you rise or come into a pose and exhale as you move out or lower down. Maintain ujjayi
breathing while holding poses.
INDUSTRY UPDATE!
A RECENT STUDY SHOWS THAT THE KEY COMPONENT IN
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MaxxTOR is driven by Mediator Phosphatidic Acid, one of the most powerful
molecular activators of mTOR signaling. Scientists have validated the patented
ingredient Mediator Phosphatidic Acid to be more powerful than creatine or
beta-alanine in activating mTOR.
A recent double-blind research study using Mediator Phosphatidic Acid
with resistance training produced the following dramatic results:
Subjects gained 5.3 lbs. of lean muscle mass!*

Subjects lost 2.9 lbs. of fat mass!*
Subjects gained 47% in bench press strength!*
The MaxxTOR formula developed by the Research & Development
Team at Max Muscle Sports Nutrition has combined Mediator PA with
other key synergistic ingredients to deliver the most powerful mTOR
Signaling Activator ever developed. MaxxTOR is the ONLY formula
that combines these key ingredients in the correct, efficacious amounts.
MaxxTOR is exclusively available at Max Muscle Sports Nutrition
stores across America. Visit www.maxmuscle.com to find the store
nearest you. For a limited time, with every purchase of MaxxTOR ,
you will get the e-version of the MaxxTOR Training System which
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Get Ready, MaxxTOR will soon have many imitators
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*Based
Acid and resistance training
ased on results from an 8 week research study using Mediator Phosphatidic
Ph
conducted by Dr. Jacob Wilson at The University of Tampa, Tampa FL.
Mediator PA is a registered trademark of Chemi Nutra. Mediator PA is protected under
patents pending by Chemi Nutra.
MAX FITNESS
Mind
Over
Muscle
Mastering the art of visualization and
creating your Fit Vision.
A study conducted by Erin M. Shackell

and Lionel G. Standing at Bishop
University discovered that mental
training was almost as effective as
physical training. Participants were
divided into three groups. Over the
course of two weeks, one group
performed a series of exercises for
a particular muscle group, another
group visualized themselves
performing the same exercises,
while the third group did neither. The
exercising group increased strength
by 28 percent while the mental
training group increased strength by
24 percent!
BY KELLY GONZALEZ, MS
IMAGINE THAT YOU could improve

your physique, athletic performance or
even increase your bank account or land
your dream job all by just thinking
about it!
It may sound too good to be true, but
for elite athletes like swimming sensation
Michael Phelps, the most decorated
Olympian of all time, or famous
bodybuilder Arnold Schwarzenegger,
visualization and imagery may be their
secret weapon to success. Mastering the
art of visualization can help you become
limitless in your body and your life. As
Buddha said, The mind is everything.
What you think you become.
APRIL 2015
Why Visualization Works

Just as its important to train your body, you must train your brain for the desired
outcome. Visualization can actually reprogram the subconscious mind, the part
of the brain that processes thoughts and triggers emotions, decisions and bodily
responses.
As Srini Pillay, MD, former brain-imaging researcher at Harvard Medical School
and founder and CEO of Neuro Business Group, writes in the +XIQJWRQ3RVW,
It is now a well-known fact that we stimulate the same brain regions when we
visualize an action and when we actually perform that same action. For example,
when you visualize lifting your right hand, it stimulates the same part of the brain
that is activated when you actually lift your right hand.
Visualize Your Way to Fitter You

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how you want it to perform and how you want to feel physically, mentally,
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Did You Know?

Visualizing yourself
performing healthy habits
like drinking a tall glass
of water instead of a soda
or waking up and going
to the gym first thing in the
morning versus laying in bed
scrolling down the Facebook
newsfeed can help ensure
you stay on track towards
your fitness goals.
maximize your potential in the gym,

workplace, relationships and beyond.
Heres how to get started:
QUIET YOUR MIND

,QRUGHUWRFRQQHFWWR\RXUWYLVLRQ
and get acquainted with the art of
YLVXDOL]DWLRQLWVLPSRUWDQWWRTXLHW
your mind and create space for light,
as I say. This allows your thoughts to
slow down and enables you to focus
your energy on what you want to
create and bring into your life.
To get started, try implementing Dr.
Jon Kabat-Zinns body scan technique.
According to him, When we put
energy into actually experiencing our
body and we refuse to get caught up

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You can perform a body scan
laying down, standing or sitting. First,
breathe in deeply, being aware of the
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other leg all the way to your toes, back
up, and continue breathing into and
H[SHULHQFLQJHDFKERG\SDUWHYHU\
muscle. Take note of where you are
tight, sore and experience fatigue.
The body scan is an excellent tool
to use before training sessions. For
example, if you are going to train
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muscles that will be doing the work.
What kind of state are they in now?
Imagine blowing air into the muscles
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to imagine the feeling of the muscles
gradually growing beneath the skin.
REVIEW PAST EXPERIENCES

AND CREATE A POSITIVE
MENTAL IMAGE
What do you want your body to look
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athletic performance? The key is to
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layers through questions and answers
in order to dig deeper. Your reason
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this particular goal must be profoundly
meaningful to you, in alignment with
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realistic.
Look to role models for inspiration.
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recall your own. What is working well?
What isnt? Where is there room for
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Once you identify what works,
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performing these actions with ease.
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mind.
KEY FEATURES:
s /PTIMAL3UPPORTFOR(EALTHY
#ORTISOL,EVELS
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s 0OWERFUL3TRESS$EFENSE-ODULATOR
WRITE THE SCRIPT

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image, write it out as if its already
happened. Write out the scenario like a
story. Include the scene/setting, sights
and smells. Try to make it as realistic
as possible. See the outcome you
maxmuscle.com
APRIL 2015
27
desire, whether its standing on the

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the body you want.
FEEL IT
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sensations.
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CONNECT TO YOUR
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Conclusion
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APRIL 2015
If you think its working, it probably is...

Researchers at Harvard University conducted a study to investigate exercise and
the placebo effect, a response brought about due to ones mindset, their beliefs
and expectations. Researchers told one group of hotel maintenance workers that
the work they did satisfied the Surgeon Generals requirements for health and
fitness, and were given supportive information of why their work was considered
exercise. The other group did not receive this information. After 4 weeks, the
informed group showed a decrease in weight, blood pressure, body fat, waist to
hip ratio and body mass index.
BOOST YOUR
SUPPLEMENT
With The Most important Anti-Catabolic Amino Acid
MMSNs Max Glutamine is pure, tested and verified crystalline

L-Glutamine powder. L-Glutamine is a non-essential amino acid
produced in the body naturally. It is considered non-essential
because our own bodies produce it, however, it is often depleted
due to training, stress, and poor diet. As a result research has
shown that athletes, and other active people often do not
produce enough glutamine within their liver to restore critical
glutamine levels within a reasonable time frame following
training. L-Glutamine is critical because it is the most abundant
amino acid in skeletal muscle and involved in more metabolic
processes than any other amino acid, primarily assisting in
muscle recovery.
Max Glutamine is the most important anti-catabolic amino acid
and is utilized to repair trained muscles and support the natural
production of human growth hormone, which is also important
to muscle recovery and gains. Max Glutamine also supports
intestinal health and immune system function, and allows for
more intense training.
Max Glutamine can be taken as a standalone product or as a
boost to your current supplement program. Train hard and get
the most from your workouts by helping your body properly
recover with Max Glutamine! Available in two convenient sizes,
400 G (80 Servings) and 750 G (150 Servings).
*Based on Max Glutamine 750 gram size at $29.99 SRP.
20
MAX CHAMP
Confidence is Key
This month, keep pushing forward and never quit by boosting confidence.
BY JENNY BROERS
APRIL 2015
to b
yJ
am
esP
atri
ck.
com
Check out
Jenny's monthly
video blog on
MaxMuscle.com!
Pho
JOHN QUINCY ADAMS once said, Patience and perseverance have a magical
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all shared an impenetrable desire to reach their goals and a growing
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Jenny Broers won the

2014 MaxForm Life
Challenge and now
shares her success
tips with you! Find
out more about her
and others online at
MyMaxMuscle.com.
A TARGETED
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LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
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Introducing
2014 MaxForm
Champion
Jenny
Broers!
INGRI DeGroote,
40 yrs. old of Battle Ground, WA
Lost 45 lbs!*
JOLYNN Reddon,
41 yrs. old of Las Vegas, NV
Lost 90 lbs!*
AMANDA Freeseman,
27 yrs. old of Champlin, MN
Lost 69 lbs!*
BEFORE
ARPANA Prasad,
33 yrs. old of Vancouver, WA
Lost 32 lbs!*
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MAX RESULTS
FAILURE
WAS
NEVER AN
OPTION
Not when it came to

supporting his son!
BY JACKIE CLASSEN
DAVID
BEFORE
AFTER PHOTOS BY MICHAEL ESCOBAR
DAVID CALHOUN II, 47,

from Wilmington, NC has a
laser-like focus and when he sets
his sights on something, nothing
absolutely nothing is going to
stop him. Failure was just not an
option, David said. Period. Not
even a major hand injury halfway
through Max Muscle's 6-month
MaxForm Life Challenge was
going to stop him from following
this plan to support his son.
It was that kind of intensity
that helped David achieve one
of the most profound MaxForm
Transformations of 2014. Like
many people, David has had
personal struggles with his
weight all his life, but it was
the struggle he watched his
son, David Calhoun III, endure
that really got to him. David's
son battled obesity and a host
of medical problems
that come with it, like
high blood pressure. As
a parent, David tried
everything, sports,
diets and a host of
doctors, but nothing
worked for his young
son until 2 years ago
when they found
Artie Quaranta at Max
Muscle Wilmington,
NC. Then things fnally
clicked and young
David (age 23) fnally
succeeded where he had always
failed: he gained control over
his health and ftness. Older
David credits this experience
APRIL 2015
35
with Max Muscle for saving his sons

astounding 3.2 percent body fat.
meal plan and all the product data
life, and he takes that extremely
David created a workout place in his
sheets provided by Max Muscle to his
EDFN\DUGDQGJDUDJHDQGIRUWKHUVW
seriously.
doctor to make sure it was OK for him
two months did all his workouts right
Young David did such an amazing
to follow. The doctor was impressed
at home. His own personal torture
job that he won the 2013 MaxForm
with the fact that Max Muscle includes
chamber consisted of pull-up bars, dip
Life Challenge and the grand prize of
all the ingredients on the product data
station, jump rope and sprint area,
$25K. When he returned home from
sheets and that products contained
treadmill, dumbbells, battle ropes
accepting his prize at Max Muscle
QROOHUV+HJDYHKLV2.DQG'DYLG
DQGDKXJHWLUHWKDWKHLSSHGHYHU\
headquarters in California, young
started one little step at a time inside
morning at 4:30 a.m.!
David looked his father in the eyes and
his personal torture chamber in his
David was making great progress
said, When are you going to do this,
JDUDJH$WUVWDOOKHFRXOGGRZDV
'DG"7KDWZDVLW7KRVHZHUHJKWLQJ until April when a major hand
walk a mile or so and do 3 pull-ups. At
injury at work threatened to derail
words.
47 years old, he now does 600 pushhis competition journey, but David
David says he was so overwhelmed
ups and 100 pull-ups a day. What an
took a negative and turned it into a
with his sons success and wanted so
amazing difference!
badly to help keep his son on track and positive to be even more motivated for
Davids wife supported him by
moving in the direction of even greater
success. Instead of focusing on what
prepping all his meals. David was so
KHDOWKDQGWQHVVWKDWKHNQHZKHKDG he couldnt do, he headed to a local
focused on his end goal that in the
to accept the challenge and walk the
gym and worked all the body parts
entire 6 months of the challenge he
that were not impacted by the injury!
same walk his son had. It was the
did not cheat on his nutrition once, not
Later in his recovery, he learned to
best way I could think of to support
ever, not even with a single jellybean.
adapt workout movements with straps
David,' he said. I had to do it.
If the food wasnt on the plan, he
so he could continue to heal his hand
When the father accepted the
didnt eat it.
and still isolate muscle groups. David
challenge, he turned to Artie at Max
When the challenge ended in June
did all this on his own without a
Muscle, who delivered what David calls
2014, David revisited his doctor for a
professional personal trainer proving
the total package. Artie set David
follow up. His doctor said that in all
his mantra: Always have a positive
up on a customized nutrition plan and
his years practicing hed never seen
mental attitude.
showed him that his old habits were
results this impressive in regards to
Besides looking amazing and feeling high cholesterol. David no longer
doing far more damage than good.
like a new man, Davids personal
David says he used to battle
suffers from intestinal problems, his
doctor was even impressed.
binge eating with periods
sleep apnea is gone and he feels
Before starting his program,
of starvation to try to
better than he has ever felt. David felt
STATS
David
took
his
customized
lose a few pounds
great pride when the doctor told him
Start: 260.8 lbs. and
but it never worked.
he had added 10 years to his life.
29.82% body fat
What it did was cause
To David Calhoun III and
Finish: 180.2 lbs. and
wild yo-yo dieting and
David Calhoun II, the MaxForm
3.24% bodyfat
that seriously messed
Life Challenge was far more than
up his metabolism.
a weight-loss contest. It changed
Artie taught him about
their lives and saved their lives.
quality supplements, eating
Failure was just not an option.
the proper balance of protein,
carbohydrates and fats and
DAVIDS TIPS FOR
about eating every few hours
GUARANTEED SUCCESS:
to feed his body. Its this
total package that made the
1. PMA (Positive Mental Attitude)
difference," David said. "If you
Always think positive and turn
follow it, failure is just not an
every negative to a positive.
option.
2. Start with baby steps that will
Almost instantly David felt the
lead you to leaps and bounds.
difference, he was no longer
3. The Heart is your strongest
sluggish and his near constant
muscle we have when you put
battle with intestinal issues soon
heart into your program nothing
went away. Davids body started
can stop you.
shedding the excess fat and
4. Keeping your meals prepped
hasnt stopped yet.
and with you will help you resist
When David started the 2014
temptation.
MaxForm Challenge, he was at
5. Communicate with your
I AM IN THE
29.82 percent body fat. Armed
Nutrition Coach on any questions
BEST SHAPE OF
with his laser-like discipline and
or concerns you may have. They
MY LIFE!
continuous baby steps toward
are there for you 100 percent.
DAVID CALHOUN II
progress, he completed the
6. It is not how much you lift, it is
challenge 6 months later at an
HOW you lift. MS&F
APRIL 2015
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MAX RESULTS
IN IT TO
WIN IT!
BY JACKIE CLASSEN
ALVIN COOPER, 48 of Dunnigan, Calif. was in

it to win it. He signed up for the 2014 MaxForm
Life Challenge believing he had what it took to
win the competition and get into the best shape of
his life, and he dedicated 6 months to making that
happen. A competitive man at heart, he set out
to win the challenge. I knew I had it inside me. I
knew if I put my mind to it I could do it, said Alvin.
I was all in, balls to the walls. He had what it
took to believe it and be it.
FAVORITE
MMSN
Crazy work schedules, inconsistent workouts and
PRODUCTS:
a busy life all conspired against this natural gas and
MaxPro
oil rig service technician, eventually culminating in
Emerge
70 extra pounds and a chronic snoring problem.
BCAA
Finally, after a visit to the doctor where he was told
ARM
the snoring was a result of being overweight, Alvin
MaxxTOR
was ready to make a lifestyle change.
FBX
I didnt realize how bad and out of shape I was
until I took the before pictures for the challenge. I
was told by my doctor that for my height and frame
I should be between 180 and 185 pounds, said
Alvin. I thought they were crazy.
There was no way I would get
back to that weight." But he did.
During the competition that ended
June 30, 2014, Alvin had dropped
down to 175 pounds. "Now if I
creep up to 188 I start to feel fat,
he said.
After a visit to Diane Carlos,
franchisee of two Max Muscle
Sports Nutrition (MMSN) stores
near Sacramento, California (Max
Muscle Natomas and Max Muscle
Woodland), Alvin learned about
nutrition, specifcally how to
consume the proper amounts of
GAME
protein and carbohydrates and how
CHANGER
to properly fuel his body.
My favorite Max Muscle
It was during this initial visit with
product by far was MaxxTOR.
Diane in November 2013 that Alvin
I cannot believe what I was
picked up his frst issue of Max
able to accomplish on this
Sports & Fitness magazine and read
product.
about the MaxForm Life Challenge.
APRIL 2015
This was the spark he needed and the moment Alvin

decided he wanted to win the challenge and take ownership
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Alvin and his wife Angie, married 25 years, are a true
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For Alvin, nutrition had always been the
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been active and was always on the go but
Alvin Cooper, 48,
his meals were traditionally low protein,
went from 245 lbs.
high carbohydrate and high sugar, and
and 29% body fat to
his sweet tooth usually got the better of
175 lbs. and 8.2%
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body fat.
all changed December 1, 2013 when clean
eating became a way of life for him, thanks
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Meal planning was a big deal for Alvin because he often
works out of town, even out of state, and sometimes has to
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12-hour shifts and the only way he was going to be successful
was if his meals were planned and prepped ahead of time
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help, Alvin would head out town for work with a big cooler on
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Pro BCAA For Before

P
Before,
During and After
Your Workout
You dont have to belong

to a gym to get into shape.
You can use what you have in
your own backyard. You can
always do something.
Not always near a gym when he traveled for work,
Alvin learned to adapt and make do with whatever he had
DYDLODEOH+HZRXOGUXQVWDLUVIRUKLVFDUGLRDQGDOZD\V
traveled with dumbbells and would do pushups and dips in
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Alvin believed in himself and went from 245 pounds and 29
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MS&F
maxmuscle.com
APRIL 2015
39
MAX SPOTLIGHT
Helping
Clients
OWN
THEIR
HEALTH
BY JACKIE CLASSEN
IF YOU ASK Max Muscle Sports Nutrition franchisee Tom

Wiens what it is he helps people do, hell tell you in three
short words: Own your health. Its really simple. Tom is in the
business of helping his clients own their own health.
When new customers walk into his Eugene, Oregon store,
Tom is there to help them be ft and healthy so they can own
their own health. It doesnt matter if their goal is athletic
performance, weight loss, muscle gain or fghting fatigue, he
can show you how Max Muscle products can help you achieve
your dreams.
Four years ago when Tom opened his business across the
street from the University of Oregon and only six blocks from
Hayward Field where they hold the Olympic trials and NCAA
Championships, he knew he would be interacting with top
caliber athletes along with his regular clientele. His formula
for success was also simple: he used his natural down-home
APRIL 2015
hospitality and outgoing personality to share his products and

knowledge with student athletes and customers one at a time
as they came through his doors.
One Student Athlete and Customer at a Time
Before the store even offcially opened a University of

Oregon student athlete stopped by to see what Max Muscle
was all about. He was a football player and interested in a
quality creatine product but had never heard of Max Muscle
before. The words "sports nutrition" on the sign had grabbed
his attention and he was curious. As a collegiate athlete
governed by NCAA rules, it was important that he did not
take a product on the banned substance list and inadvertently
fail a test. Tom talked to him about Max Muscle products, the
Quality Ingredients Guarantee and how nothing he carried
in his store contained any banned substance that would
disqualify a student athlete by NCAA rules. The student left

that day with the product and the product data sheet that
outlines each and every ingredient in the product. Tom had
even recommended the athlete share it with his trainer and
team nutritionist.
Building Relationships that Work
One by one, student athletes started coming into Toms store

in search of answers. Each time they left with a product they
also had a product data sheet and were encouraged to share
it with their trainers and team nutritionists. The students
appreciated the quality products and Toms straightforward
approach. Many took the product data sheets to their team
nutritionist.
We had more and more student athletes stop in over time,
said Tom, and eventually the University of Oregon nutritionist
came in and we spent a considerable amount of time sharing
with him the products, the Quality Ingredients Guarantee, and
showed him the product data sheets and how nothing in our
store contained anything on the banned substance list.
Tom also works extensively in the community with
frefghters, schools, gyms and other organizations to provide
quality nutritional education, support community events and
share with men and women the benefts of a healthy lifestyle.
With the Most Complete

Post-Exercise Muscle
Recovery Formula
Business Built on Trust
It wasnt glamorous and it didnt happen overnight, but

over time, Tom and his staff built a relationship one student
athlete and one client at a time, but it was based on trust,
quality products and expert customer service.
Do You Want Help Owning Your Health?
You certainly dont need to be a collegiate athlete to beneft

from a visit to Toms store. He works daily with men and
women of all ages and athletic abilities, helping each and
every one of them own their health. But if you want to
know what the athletes know, stop by. Max Muscle products
are safe, effective and made with quality ingredients and
contain no fllers. MS&F
maxmuscle.com
APRIL 2015
41
MAX IMAGE
MANLY SHOWERS
V
Spruce up your April showers with products that wont leave behind a filmy,
soapy residue or a cloud of girly fragrance. BY ABBY HOEFFNER
SCRUB DEEP,
REAL DEEP
CULT CLASSIC
Men in the know know about

Baxter of California. Their
Invigorating Body Wash
not only smells amazing, but also
leaves skin feeling so clean youll
be expecting to squeak when you
walk. $17, BirchBox.com
Rough, flaky skin isnt sexy.

You may try to pass if off as
rugged, but we suggest
you drop the act and get
busy on your hide with
Anthony Logistics Blue
Sea Kelp Body Scrub.
$28, SkinStore.com
V MANLY MINERALS
AHAVA Mens Mineral Shower

Gel efficient cleansing gel is enriched
with Dead Sea minerals and soothing
plant extracts, which means it does the
dirty work without drying your skin in the
process. $19, Beauty.com
V FACE OFF
Just cause you dont wear makeup doesnt mean you

should neglect your face. BOOTS No7 Mens Oil
Control Face Wash is designed to get the dirt,
pollution and oil off of mens oft thicker and oilier skin.
$7.99, Walgreens stores
APRIL 2015
AN EPIC CLEAN
Fortified with argan, Moringa, jojoba

and ginger root oils; shea butter, aloe
leaf juice and organic olive leaf, Jack
Blacks Epic Moisture Clean
Cream Body Wash packs the best of
nature in a bottle. $26, SkinStore.com
DOUBLE DUTY
LOccitane Cade
Reinvigorating
Shower Gel does
the job of two products
with rich ingredients.
Provence-derived juniper,
sandalwood, immortelle
and rosemary essential
oils deliver a purifying
zing and a fresh
fragrance that will quickly
make you an addict. $20,
USA.LOccitane.com
ATTENTION MEN
PROMOTES FREE TESTOSTERONE LEVELS UP TO 98%!
WHATT M
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Steve Wright,
54 Years Old Newport Beach, CA
I have more strength, more energy, more endurance
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try 2Tx today! It is a real shame that I didnt discover this
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Chris Johnston,
50 Years Old Stockton, CA
After my 52nd birthday, I felt lousy all the time. A friend
then recommended 2TX. To my great delight within a
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aspect I soon began to feel 20 again!
Ron Cummings,
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Steve Wright,
13 Year Pro Football Veteran
I was suffering from mid-day fatigue, low energy and

difficulty concentrating. I then decided to try 2TX and
within a month my energy and focus was up and I was
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George Summers,
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BEFORE you resort to prescription medication,

try 2TX for a natural solution that really works!

MAX IMAGE
SECRET AGENTS
Smooth out unflattering curves with one of these slimming pieces.
BY LISA MAIORANA
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Minimize a uniboob with the Sportee
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offers breathability and slims back fat.
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Capitalize on your next booty and leg workout

with the Toning Shorts by Amia. Through the
help of far-infrared neoprene, nylon and polyester
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move toxins away from the body and mobilize fat
cells, while the light compression smoothes out the
surface layer of skin. $40 at HourglassAngel.com
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Hide love handles and improve

posture with the Workout Band
Waist Trainer by Ann Chery.
By compressing your core, the waist
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Whether days or months after

having a baby, the tummy
needs some support. The
High Waist Postpartum
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Belly Wrap by Leonisa
is the ideal undergarment
for weak muscles in your
midsection. Just pull and
adjust the Velcro wrap to your
desired fit to slim and smooth.
$35 at Leonisa.com
APRIL 2015
V LEAN LEGS
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your thighs with the Hanes
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these tights to be the perfect
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Stand up straight with the Posture Corrector Wireless

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MAX NUTRITION
THE POWER OF
ENZYMES
BY LISA MORETTI
ENZYMES? Most people know

theyre small and they break
stuff down or they help other
stuff, but do you really know
these masters of the cellular
universe? You should! They hold
the potential to providing the
energy of life.
UNLOCKING
OPTIMAL HEALTH
In high school, we learned that what
sets living things apart from inanimate
objects is the ability to carry out
chemical reactions vital for survival.
Much as we like to think were special,
we arent much different than those
little single-celled organisms carrying
out the same hundreds of chemical
reactions we do; were just upsized
by a few billion cells. And yet, it is
still enzymes that are the helpers that
APRIL 2015
make all those chemical reactions

possible. Each system in our bodies
requires energy in order to perform
RSWLPDOO\DQGHQ]\PHVDUHVSHFLF
keys that unlock the energy locks that
make us function.
Enzymes are proteins that control
the speed of chemical reactions.
Without them, those reactions
would take place too slowly to keep
you alive. In the digestive system,
enzymes break down large molecules
into smaller ones. The enzymes that
make DNA use small molecules to
build large complex ones. Enzymes
also help cells to communicate with
each other: this regulates cell growth,
longevity and timed cellular death.
Enzymes help with bone remodeling
(your body is constantly breaking down
and rebuilding your bones) and they
provide a protective barrier around
the brain. There are literally millions
of enzymatic functions in our complex
WHO YOU
CALLING
AN ENZYME?
ENZYME SUPPLEMENTS COME

IN TWO MAIN FORMS:
Digestive enzymes: Taken with food,
they help break down fats, carbohydrates
and proteins for improved digestive
function and nutrient absorption.
Systemic enzymes: Taken between
meals on an empty stomach, they are
absorbed by the intestines into the
EORRGVWUHDPWRUHGXFHLQDPPDWLRQ
EUHDNGRZQEULQDQGSURYLGHDQ
alternative to NSAIDs for joint and muscle
pain.
However, there is a third class,
metabolic enzymes, which create
reactions within our cells. They do things
like help turn phosphorus into bone,
attach iron to our red blood cells, heal
wounds and make our hearts beat.
Our bodys ability to

function, to repair when
injured and to ward of
disease is directly related to
the strength and numbers
of our enzymes.
Dr. Anthony Cichoke
bodies and more than 75,000 different

enzymes that either launch a reaction
or speed something up.
One of the leading authorities on
enzymes is Dr. Anthony Cichoke. In his
book, Enzymes and Enzyme Therapy,
he says, Our bodys ability to function,
to repair when injured and to ward
off disease is directly related to the
strength and numbers of our enzymes.
Some enzymes are actually
conglomerations of an enzyme protein
and co-factors but we still just call it an
enzyme. The protein (aka polypeptide)
in the enzyme conglomeration is called
the apoenzyme. In its inactive form its
also called a proenzyme or zymogen.
Cofactors are non-protein substances
and are also called coenzymes. Organic
cofactors/coenzymes are often derived
from vitamins. Inorganic cofactors
are metal ions or metal ion activators.
These are often derived from minerals.
Depending on which lock an enzyme
(or enzyme conglomeration) is
unlocking, it will have different kinds of
energy bonds holding it together and a
different geometric shape.
HOW TO SPOT AN ENZYME

Enzymes are typically named by
adding a suffx -ase to the root
name of the molecule it is acting
upon. So the enzyme Lipase catalyzes
(starts the reaction for) the hydrolysis
(breakdown) of a lipid triglyceride.
Sucrase catalyzes the hydrolysis of
sucrose into glucose and fructose.
(Some of the frst enzymes discovered
were named before this became the
norm, like pepsin and trypsin.)

As catalysts, enzymes reduce the
amount of activation energy required
for a reaction to occur. For example,
a very common reaction in your cells
is the conversion of sugars such as
glucose to carbon dioxide and water.
Glucose is a very stable molecule
and can be stored for years without
converting to carbon dioxide and
water. But if you use a lit match to
add energy to some glucose, like an
enzyme, you would be providing the
activation energy required to start the
reaction. This is what happens when
you use a match to light a piece of
paper (remember, paper is made of
cellulose which is a polymer made from
glucose). Less activation energy means
the reaction can occur more quickly
without raising the temperature. So,
enzymes basically save important
energy by reducing the need for
activation energy.
Down in the stomach, enzymes
ensure that food is cut into tiny
particles that can be converted into
energy in the body. The process starts
in the mouth with amylase and from
there different enzymes continue to
break down the food all the way to
the stomach and intestines. Without
enzymes we would die from starvation
because none of our food would break
down, be absorbed or provide energy
and nutrition for the body. Without
enzymes, great food becomes a waste
of money!
ENZYMES THEYRE
EVERYWHERE!
One of the unique things about
enzymes is that they have one function
and one function only. Every function
or substrate in an organism has its
own unique enzyme. Only when the
right enzyme is matched up with the
right substrate can the necessary
biochemical reaction occur.
Enzymes are used for all kinds
of things you may not think about:
sweetness in soft drinks comes from
syrup made using enzymes, bread in
WHAT HAVE
YOU DONE
FOR ME LATELY?
Enzymes are responsible for many
things in our bodies, including:
1. Metabolism
2. Digestion
3. Breathing
4. Movement
5. Liver Function
6. Immune Regulation
7. Blood viscosity
8. Cellular detoxifcation
9. Energy production
10. Stamina
11. Vitamin and mineral utilization
the supermarket is made with a little

help from enzymes. Enzymes are
used in detergent, textiles, food and
feed industries to replace chemicals
and minimize water, raw material and
energy consumption.
ENZYMES ARE LIKE

STRING THEORY
As proteins, enzymes consist of
long strings of amino acids. Each
enzyme is made of anywhere from
a hundred to almost a million amino
acids strung together like a set of
pearls. Amino acids are held together
by chemical bonds. There are 20
different kinds of amino acids used
in various combinations to make an
enzyme string, but each enzyme has
its own unique combination, which is
determined by the genes in the cells.
Even though an enzyme is a string
of amino acids, its not a long straight
string. The string is coiled and folded
thousands of times to form a complex,
three-dimensional structure. (Strangely,
this is similar to String Theory and an
explanation of time.) The chemical
interactions and bonds between the
amino acids dictate their structure
and their structure determines the
enzymes function. Even the slightest
ENZYME-RICH FOODS TO CONSIDER
Raw fruits: Avocados, bananas, dates, fgs, grapes, kiwi, pineapple, mangos, papayas
Sweeteners: Raw honey
Raw dairy products: Raw milk, raw cream
Cultured dairy products: Cultured butter, raw cheese, cultured cream, yogurt, kefr
Fermented condiments: Sauerkraut, pickled products, chutneys
Fermented beverages: Old-fashioned ginger ale and root beer, kombucha
APRIL 2015
47
change in the sequence of the amino

acids and their chemical bonding
sequence can have a major impact on
the protein structure, and therefore,
function of an enzyme.
Digestive enzymes need to be taken
with food. Its best to take them 5 to
10 minutes before you begin a meal.
Systemic enzymes need to be taken
on an empty stomach, otherwise
they will go to work on the food
products in your digestive system too.
Systemic enzymes provide a safe and
effective way to reduce infammation
by breaking down fbrin. Amazingly,
systemic enzymes discern which
proteins are supposed to be in your
body and those that arent, such as
viruses (the enzyme lock and key
mechanism), so they can help you
keep pathogens at bay.
USING ENZYMES
FOR YOUR HEALTH
Dr. Phil Harvey, Chief Science Offcer

for Max Muscle Sports Nutrition, has
used digestive and systemic enzymes
in his private practice and is an
advocate of their use in his role at
Max Muscle. He notes that when it
comes to using enzyme supplements,

its important to pay attention to your
own biochemistry. Depending on your
health, how strong your system is and
your age, you may need a higher dose
of digestive enzymes. If you are using
a supplement and feel like you arent
seeing a difference, trying bumping up
your intake.
Our bioindividuality is an important
factor in how our bodies utilize and
produce enzymes. With age, our levels
drop and some people produce less
enzymes than others. The good news
is that enzymes are safe because of
their unique lock and key feature;
you cant overdose on enzymes or do
yourself harm, notes Dr. Harvey. You
can also use a formula specialized for
different dietary issues like lactose
intolerance.
Athletes and those looking to
address circulatory problems can
also beneft from a systemic enzyme
formula. Systemic enzymes have been
used effectively in Europe by elite
athletes to reduce muscle soreness,
lactic acid buildup and infammation.
In my private practice, I often used a
high potency systemic enzyme formula
to address musculo-skeletal problems,

says Dr. Harvey. By reducing
infammation, we can get to the root of
pain. We also know that infammation
is a precursor for tissue breakdown
and heart disease, so using systemic
enzymes to reduce infammation is a
good preventative strategy.
BOY SCOUT IN A BOTTLE

Enzymes digestive and systemic
are important to our health. We
can be doing everything right: good
foods, healthy lifestyle, etc. but if our
enzymes arent in order, we arent
getting our moneys worth out of our
diet and our workouts can be creating
biochemical havoc in our bodies.
Enzymes are the boy scouts, the
helpers, that help break down our
foods for better absorption, that
clean up our internal environment
by getting rid of fbrin and toxins,
that scavenge free radicals and
that defend our immune health by
neutralizing invaders. Like a Boy
Scout promises, enzymes help at all
times to keep us physically strong,
mentally awake and energetically in
top form. MS&F
Look for digestive enzyme formulas and supplements that

contain these enzymes:
Lipase to break down oils and fats (especially if
youve had your gallbladder removed or you are a
vegetarian)
Lactase to break down dairy
Amalyase to break down carbohydrates and
complex sugars
Cellulase to breakdown cellulose (fber)
Maltase to break down simple sugars
Invertase to break down sucrose
Protease to break down proteins
WHY YOU NEED ENZYMES
Some foods are particularly diffcult to break down, but

using digestive enzymes can help your body to fully
digest and absorb foods, and relieve indigestion without
dangerous aluminum. Enzymes can help you break down
diffcult to digest foods like:
Dairy
Fried foods and oils (including fat-soluble vitamins)
Beans
Peppers
Onions
Cruciferous vegetables (broccoli, caulifower,
cabbage, etc.)
Artifcial sugars
APRIL 2015
Cooking (heating above 118

degrees) and processing foods
destroys their natural enzymes. But
with a little forethought, you can
use enzymes effectively in your
kitchen! Tenderize your meats by
coating them in papaya for a few
hours before cooking. Pineapple
is rich in bromelain, which is
also a proteolytic enzyme that
breaks down protein bonds for
easier digestion. Raw grains,
seed, beans and nuts contain
enzyme inhibitors to protect
them. If you soak them, those
inhibitors are neutralized.
TY
IN GRE D
IE
ED
LI
FR
TS
QU
Max Muscles Top Selling Protein For Over 20 Years! *
NE
SS GUARA
There is a reason why MaxPro has been the #1 Selling Protein

in the Max Muscle Chain for over twenty years. Max Pro still
remains one of the purest protein powders on the market.
MaxPros proprietary Super Protein Concentrate delivers a
unique multi-source blend of the highest quality Whey Protein
Concentrate (WPC), Whey Protein Isolate (WPI) and Potassium
Caseinate. New MaxPro users always seem surprised when
they notice better results compared to the protein powder
they used to use. We never are and the reason is simple,
MaxPro delivers on its label claim. Millions of satisfied MaxPro
users can attest to this and thats the true test of the quality of
MaxPro. Try a free sample of one of MaxPros seven award
winning flavors at your local Max Muscle store and start
getting better results today!
Advanced Multi-Source Protein Featuring

Multi-Fractional Whey Proteins, Isolates
and Casein.
Provides 30 Grams of High Quality Protein
Per Serving.
Protein-to-Carbohydrate Ratio (Per Serving): 15:1
Rich in Naturally Occurring Essential Amino
Acids, Branched-Chain Amino Acids (BCAAs)
and Glutamine.
Available in 8 Award Winning Flavors!
*Based on Sales in Max Muscle Store Locations

MAX NUTRITION
FREEKEH
POWERFUL
BY SUSAN IRBY
HIGH INTENSITY WORKOUTS deserve

low GI (glycemic index), slow releasing
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VXEVWLWXWHIRUrice. MS&F
APRIL 2015
NUTRITIONAL
INFORMATION
Serving size: 1 cup

Calories: 234
Fat: 5.6g
Cholesterol: 0mg
Sodium: 13mg
Potassium: 166mg
Carbs 42.2g
Fiber: 5.1g
Sugars: 19.5g
Protein: 7.6g
Freekeh Muesli Makes about 6 cups
1 cup uncooked freekeh

1 cups apple juice
1 cup distilled water
cup pineapple juice
tsp cinnamon
2 Tbs fresh lemon juice
2 Tbs goji berries
1/3 cup chopped dried apricots
1 to 2 cups non-dairy soy-free yogurt
(plain or vanilla)
1/3 cup chopped raw almonds (plus 1
tablespoon for garnish)

2 Tbs chopped raw cashews (plus 1 Tbs
for garnish)
1 Tbs freshly chopped mint leaves (plus
Tbs for garnish)
1 Tbs manuka honey
Combine freekeh, apple juice, water, and
pineapple juice in a medium saucepan over
medium high heat. Bring to a boil, cover and
reduce heat to simmer and cook for about 35
minutes or until liquid has been absorbed. Set

aside to cool.
In a large mixing bowl, stir together cooled
freekeh, cinnamon, lemon juice, goji berries,
apricots, yogurt (start with 1 cups and add
remaining cup as desired), 1/3 cup of the
almonds, 2 tablespoons of cashews, and 1
tablespoon of the mint.
Place in serving bowls, drizzle with honey
and garnish with a sprinkle of almonds, cashews
and mint leaves. Serve warm or slightly chilled.
ABOUT THE AUTHOR: Susan Irby is a Certified Fitness Nutritionist and food healer, award-winning network television and radio
personality, and the creator of The Bikini Chef brand. Visit Susan online at: thebikinichef.com, susanirby.com and bikinilifestyles.com.
&RS\ULJKW6XVDQ,UE\WKH%LNLQL&KHI
MAX NUTRITION
BY ABBY HOEFFNER
FOODS THAT
FUEL
YOU
THE BODY NEEDS a blend of

nutrients to operate at optimum
capacity. A balance of protein,
carbohydrates and fat should be
the goal of any nutrition plan,
said Max Muscle franchisee
and certified fitness nutrition
coach Scott Herkes. There are
several power-packed foods that
deliver more than the average
punch on the nutrient front. We
talked to leading experts on the
best things to get in yo belly!
FATTY FISH
We continually see people missing out
on omega-3 fatty acids (found in fatty
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APRIL 2015
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MONEY-SAVING TIP: Kate Geagan
said to check out all the canned and frozen fish
options, as pound for pound they are some of
the most economical protein bargains in the
supermarket! And best of all, they are on YOUR
time, so no costly spoilage.
COCONUT WATER
If you arent getting enough potassium
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I am a huge fan of coconut water as an
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WHOLE FOODS OR SUPPLEMENTS?

It is important to eat good sources of food. Everyone
should strive to have a good foundation of whole
foods in their diet. Supplements are very clean
sources of essential nutrients that we may
not get enough of in our food. They may
be more potent and absorb easier or
quicker or they may contain things
that our bodies make in limited
amounts. Supplements are
just what the name implies
... they add to our food
in a positive way to fill in
nutritional gaps. They become
very important for people who are
stressed or very busy or for athletes
that need specific nutrients to help them
recover from their training. As exercise and
stress increase so do nutritional requirements and
supplements can fill that void, said Scott Herkes,
a certified fitness nutrition coach and franchisee of two
Max Muscle Sports Nutrition stores.
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KEY SUPPLEMENTS YOUR BODY NEEDS

Glycogen
For athletes who need explosive strength, muscle glycogen is key. Reduced muscle
glycogen is directly related to a reduction in explosive strength potential, said Scott
Herkes, a certified fitness nutrition coach and franchisee of two Max Muscle Sports
Nutrition stores. Build glycogen by eating oatmeal, low-fat yogurt or whole-wheat
pasta. Max A.R.M. (Anabolic Recovery Matrix) from Max Muscle Sports Nutrition
also replenishes glycogen and accelerates overall muscle recovery and repair.
COMPLEX CARBS
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KALE
Vitamin B
It supports a healthy metabolism by breaking down carbohydrates into sugars
(Vitamin B1) and is essential to preventative care in bones (Vitamin B12), specifically
helping improve bone mineralization and the inflammation of joints, said Dr. James
Rippe, world-renowned cardiologist, founder of The Rippe Lifestyle Institute, author of
The Joint Health Prescription and editor of the American Journal of Lifestyle Medicine.
Find B12 in clams, mussels, crab, finfish and beef, and get vitamin B1 from leafy
green vegetables, potatoes and fortified cereals.
Glucosamine
This is a natural compound in the body that supports the fluid found around joints.
Glucosamine is a little trickier, as some of the best forms of glucosamine come
from the exoskeletons/outer shells of crustaceans such as shrimp, lobster, crab and
crawfish, said Dr. Rippe. Noshing on crustacean shells might be unpalatable, so
supplementing can help. That said there are a couple of plant-based foods containing
high concentrations of glutamineraw parsley and spinach being the most common.
.DOHLVHQMR\LQJLWVUHLJQDVRQHRIWKH
APRIL 2015
53
MAX SCIENCE
24-Hour
Burn
System
Two products. Two different ways to attack
fat. All for 24 hours of fat-burning power.
BY MATT COOPER, CFNC
APRIL 2015
WHAT IS BETTER than burning fat and

living lean? How about burning fat 24
hours a day? No, this isnt a myth. Its
the 24-Hour Burn System by Max Muscle
Sports Nutrition (MMSN). Thats right,
now you can flip the fat burning switch
when you switch off the lights at night!
If the idea of fast tracking fat loss by
slimming down in your sleep and during
the day sounds appealing, then this is the
system for you!
What is It?
The anatomy of the 24-Hour Burn
System is divided by two potent
components: LipoRED and Quadra Cuts
Night-Time. These little red and blue
pills will take your results straight to the
fat burning matrix! LipoRED is an elite
thermogenic, specially formulated to
accelerate caloric burn, increase energy
and boost focus. Quadra Cuts NightTime is the premier night-time fat loss
supplement, designed to help you slim
down in your sleep. Improved sleep
quality is an added bonus!
How Does It Work?

LipoRED is a targeted fat burner
containing the most powerful legal
ingredients available in order to
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burning metabolism, elevate the
bodys thermogenic furnace, suppress
appetite and provide intense and
extended energy. LipoRED was
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fat stores through multiple pathways
by stimulating both white and brown
adipose tissues. The MMSN Research
and Development Team created LipoRED
to be the strongest fat burner available
today by combining sound, evidencebased science and proven weight-loss
ingredients along with the newest, most
cutting edge fat-burning ingredients in
one comprehensive all-purpose weight
loss formula.
0061V&KLHI6FLHQFH2IFHU'U
Philip Harvey had this to say about the
deep fat burning ability of LipoRED:
There is simply not a product on the
market that does not just promises
what LipoRED does. LipoRED is the
targeted fat lost supplement that you
want to use! It delivers the powerful
and correct ingredients to quickly shred
fat to transform your body into peak
physique.
What Others Are Saying About These Products
Using Max Muscle products, especially LipoRED and Quadra

Cuts Night-Time, I have achieved more fitness goals than
ever imagined! I have lost 65 pounds that I hope to never
find again! They not only give energy but help burn that
unwanted fat! All of the staff at the Northern Colorado Max
Muscle stores are so friendly, helpful, knowledgeable and
supportive. I could not have achieved these results without
these awesome products and the help of their staff! Thank
you so much Max Muscle, LipoRED, Quadra Cuts Night-Time
and so many other products for helping me get my life
back! Nicole Cox, 26, shops at Max Muscle Northern
Colorado
Ive been taking LipoRED and Quadra Cuts Night-Time

for my last two competitions (April 2014 and November
2014). I quickly noticed the difference in my performance
and my body. In November, I ended up winning 1st Place
Womens Physique, Overall 1st place winner and Best
Pose routine. I swear by these products and I know they
helped me in my victory. When my clients inquire about
my product lineup, I always promote these products first.
I plan on continuing LipoRED and Quadra Cuts Night-Time
going into my National Competition. Thank you Max Muscle
Manassas. Wish me luck this season!!! Tiffany Hill, 31
shops at Max Muscle Manassas, Virginia
Quadra Cuts Night-Time by MMSN

is designed for adults to help sustain
maximum calorie burning while you
sleep. Unlike preparations that leave
you feeling over stimulated and restless
in the evening, Quadra Cuts NightTime provides the fat-burning factors
throughout the night and assists you
in sleeping by combining gentle, but
effective sleep aids that promote a great
nights sleep.
7KHIRUPXODFRQWDLQVIRXUVFLHQWLFDOO\
proven fat loss accelerators, including,
L-carnitine, 7-Keto DHEA, garcinia
cambogia and chromium. To support
relaxation and sleep, the formula also
contains L-theanine, valerian root and
melatonin.
It just makes sense to use your 8
hours of sleep to burn fat," Dr. Phil
said. Quadra Cuts Night-Time is a safe
and effective fat-burning/sleep support
formula to work with your daytime
weight loss supplement. Now you have
24/7 fat burning support by using
Quadra Cuts Night-Time.
VSHFLFVLWXDWLRQVFRQVXOWZLWK
your local nutrition coach. As for
recommendations, the 24-Hour Burn
System can be leveraged with other
nutritional supplements and nutritional
systems for maximum weight loss
results. For example, Max LiquiCarn
can be consumed in conjunction with
the system to speed up slimming. Max
LiquiCarn will provide a stimulant-free
option to aid in converting fat stores
into usable energy, thus making its
incorporation a no-brainer for those
needing to lose weight. For an added
thermogenic effect, a dose of Emerge
can do the trick. As is the case before
starting any health regimen, consult
ZLWK\RXUSK\VLFLDQUVWMS&F
Can I Stack It With

Other Products?
Yes, the 24-Hour Burn System can
be integrated into stacks safely
and successfully. To better answer
IFBB Figure Pro and Max Muscle

Franchisee Corry Matthews shares her
thoughts on the 24-Hour Burn System:
If you want to feel your fat burner,
LipoRED is the one for you! Very
powerful and very potent, LipoRED
is not for the faint of heart! With
proper nutrition and training, LipoRED
probably has the best overall fat burning
properties to it. Many of our customers
stack this product with the Night-Time
Quadra Cuts, too, so they can take
advantage of the 24-Hour Burn System!
APRIL 2015
55
That Everyones Talking About!

People have been cleansing for thousands of years because of
the physical and mental benefits you experience. Body cleanses
work to remove toxins from our digestive system. A big benefit
from a cleanse is the natural energy youll feel. Your skin looks
better, you feel leaner and when you feel good on the inside, the
happier you are.
Deep body cleanses can help to lower your accumulation of
toxins. Everyone, no matter how clean a life you lead, will
accumulate toxins, and over time this accumulation can
overload our detoxification system and keep our body from
running as efficiently as it should. An overload of toxins may
also be a major cause of many diseases. As part of a
deep body cleanse, Cleanse & Lean can be taken with
L-Tox, ADRX, Essential Omega, L-Glutamine, Vit-Acell,
turmeric, red clover and Max Green Synergy. These
products taken together will help cleanse your liver, colon,
kidneys, lymphatic system, skin, blood and lungs.
"As the developer of Cleanse & Lean,

you can be assured we use the
highest quality ingredients available."
Phillip W. Harvey
Chief Science Officer
PhD, RD, FACN, FISSN
BENEFITS OF TAKING CLEANSE & LEAN

WEIGHT LOSS
IMPROVED SLEEP
IMMUNE BOOST
REMOVE EXCESS WATER
IMPROVED SKIN QUALITY
PROMOTE A HEALTHY
URINARY TRACT
REMOVAL OF TOXINS
AND WASTE
IMPROVE THE HEALTH OF
THE INTESTINES
Check Out Real-User Testimonials on Cleanse & Lean

"I recently gave in to my five year long dream of competing. When I
became part of a local coaching team, my coach started me off on a
cleanse that included the supplement, Cleanse & Lean. I saw
immediate results within just one week, including less bloat and an
initial weight loss of about eight pounds. Seeing this, it had me
feeling energized, motivated, and fueled to continue on with prep,
which resulted in placing top five of my first ever competition!"
Melliza LeonenBellevue, WA
Cleanse & Lean is the best product on the market. I do not take any fat
burner supplements during my competition preparation. I take Cleanse
& Lean a few days before my competition to get that lean and fit look.
Cleanse & Lean makes you feel and look better!
Katie RhoeBoise, ID
As a busy mom of three year old twins, avid runner and yoga instructor I have found
that Cleanse & Lean is my "go to" supplement. Cleanse & Lean helps me get the lean
cuts and definition along with a healthy diet that I work so hard for. It helps me
to feel better and rid my body of excess toxins and water. As a fitness studio owner
I am asked frequently about different products and recommendations from different
companies and I always recommend with no hesitation to my clients, Cleanse & Lean
because it works!!!
Heather CummingsCle Elum, WA

I have not been able to have "normal" bowel movements for the last
18 years due to a previous surgery I have scar tissue in my bowels.
Since lean and cleanse I have been "regular" and happy! There are no
side effects other than happiness. I love my Cleanse & Lean!
Thank you Max Muscle!!
Constance CowezLos Angeles, CA

Important Tips For a Successful Cleanse:
Add more soluble fiber during cleansing! Fiber and Max Cleanse & Lean work together. Fiber acts
like a mop, gathering up toxic materials released and helping to sweep them out of your body.
Drink more water than you usually do! Bloating is often a result of festering bacteria from backed
up food in our bodies that is fermenting and sending out poisons through our bloodstreams. Water helps
to flush the toxins in your body and even dilutes their concentrations during the detoxification process.
Bring down your toxic load! Opt for organic and pesticide-free foods so you have fewer toxins in your
body. Dont forget about the psychological toxins, too. Dont schedule your cleanse during a high stress
time. Instead, consider taking some personal down time, and be sure to support your body with exercise
while youre cleansing.
Cleanse & Lean contains ingredients designed to gently cleanse the digestive tract.
Available Exclusively at:
Locations Nationwide.
MAX SCIENCE
SCIENCE PULSE
Te latest news on the power of key supplements to boost

sports performance and safeguard your health.
BY PHIL HARVEY, PHD, RD, FISSN, FACN
CarnoSyn Beta-Alanine Improves Exercise

Performance in Women
Researchers at the University of Oklahoma set out to examine the effects of 28 days of
beta-alanine supplementation on the physical working capacity at fatigue threshold (PWCFT),
ventilatory threshold (VT), maximal oxygen consumption (VO2-MAX) and time to exhaustion
(TTE) in women. Twenty-two women were randomly assigned to either the beta-alanine
(CarnoSyn) or placebo group and tested by continuous, incremental cycle ergometry test to
exhaustion to determine the outcome measures. Results of this study showed that betaalanine supplementation delays the onset of neuromuscular fatigue and the ventilatory
threshold at submaximal workloads and increase in TTE during maximal cycle ergometry
performance, but had no affect on VO2-MAX. Researchers concluded that beta-alanine
supplementation improves submaximal cycle ergometry performance and TTE in young
women from an increased buffering capacity due to elevated muscle carnosine concentrations.
(Stout JR, Cramer JT, Zoeller RF, et al. Amino Acids 2007;32(3):381-6). MMSN Featured
Products: FBX 2.0, XT3 and FBXXX
COME & GET YOUR WHEY
To highlight the recent evidence for optimal protein intake and protein
supplementation in older adults, researchers from the Universitat Oldenburg, Germany
conducted a study on the effects on muscle protein synthesis, strength and overall
performance in this population. Supplementation
with leucine-rich, whey (fast) proteins, greater
than 0.8g/kg body weight, proved superior with
regard to muscle protein synthesis. Earlier studies
in frail older adults showed increased strength
after supplementation with milk protein,
whereas the combination with physical
exercise increased muscle mass without
additional beneft for strength or functionality.
Evidence from this study suggests positive
effects of protein supplementation on muscle
protein synthesis, muscle mass and muscle
strength. (Bauer JM, Diekmann R. Curr Opin
Clin Nutr Metab Care. 2015 Jan;18(1):2431). MMSN Featured Product:
MaxPro and Triple Whey
APRIL 2015
Enhance Your Workouts
Researchers at the University of Balearic Islands, Illes Balears,

Spain set out to evaluate the efects of diet supplementation with
L-citrulline-malate prior to intense exercise on the metabolic handle
of plasma amino acids, nitric oxode and the efects on the hormonal
levels. Seventeen voluntary male pre-professional cyclists were
randomly assigned to one of two groups: control or supplemented
L-citrulline-malate 2 hr prior exercise and participated in a 137km cycling stage. Researchers found that most essential amino
acids signifcantly decreased their plasma concentration as a result
of exercise. However, most non-essential amino acids tended to
signifcantly increase their concentration. Growth Hormone was
higher in the citrulline-malate supplemented group. Researchers
concluded that L-citrulline-malate supplementation can enhance
the use of amino acids, especially the branched chain amino acids
during exercise and also enhance the production of argininederived metabolites such as nitrite, creatinine, ornithine and urea.
(Sureda A, Cordova A, Ferrer MD, et al. Eur J Appl Physiol. 2010
Sep;110(2):341-51). MMSM Featured Product: Pro BCAA
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Chris LaCascia accomplished his amazing transformation

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Egg White Protein Shakes for 3 of his 6 daily meals.
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soon as you
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and just before
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For optimal
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By drinking a high protein drink with
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PRO TRAINING
EAT BIG
TO GET
BIG, SON!
A.R.M.
Yourself, Pt. 2
BY PETE CICCONE, IFBB PRO
IN THE LAST ISSUE, we talked

about the building blocks of muscle,
amino acids, as delivered in the form of
high-quality dietary protein, including
supplements like MAX Isolate and
A.R.M, which contain high-quality,
leucine-rich whey sources proteins.
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critical, rate-limiting factor of the
muscle-building process. But, its only
part of the equation.
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our muscles are like water balloons.
Each muscle cell is given form by its
semi-permeable cell membrane, the
sarcolemma. Inside this cell membrane
are the functional components of the
muscle itself, bathed in the sarcoplasm
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functional components bathed by the
sarcoplasm include the mitochondria
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components of the muscle and the
nucleus, the cells command center of
growth and cellular function.
If we think of the sarcoplasm as
nutrient-rich sugar water, whose
primary function is the transport
of nutrients within the muscle cell,
it stands to reason that the more
nutrients, sugars, amino acids and
functional substrates we can jam into
the sarcoplasm, the greater the intracellular volume and the greater the
functional potential of the muscle.
Cellular Expansion
The Shuttle Volumize to
Maximize!
OK, so we know that the purpose of
APRIL 2015
resistance training is to switch on or

signal anabolic operations within the
muscle cell, to stimulate the process
of muscle building, which is protein
synthesis. As we also discussed
previously, the rate of muscle building
is limited by the availability of musclebuilding brick and mortar, which is
protein.
Insulin and Creatine the
Anabolic Combination
Although studies are mixed regarding
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carbohydrates post-workout in terms of
glycogen replenishment, the powerful
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injection of a rapidly absorbing
carb, such as dextrose, cannot be
denied. Used in combination with other
proven cellular expansion agents,
such as arginine, citrulline malate and
creatine, the resultant insulin spike
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carbohydrates, such as those utilized
by A.R.M., provide a powerful cellular
expansion effect that will literally
push anabolic nutrients into muscle
cells.
By combining high-quality, rapidlyabsorbing proteins and BCAAs and
maximizing the intracellular push
of proven volumizing nutrients into
the sarcoplasm, we can maximize the
anabolic response to training.
Given that your goal is MAXimum
muscle growth, the optimization of all
growth enhancing factors becomes
the paramount task of any nutrition/
supplementation program.
building brick and mortar to feed

increased protein synthesis and
enhance recovery.
3. Ensure optimal nutrient delivery
and availability to fuel this anabolic
response by maximizing intracellular
nutrient density and volume.
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these three focus points in mind. With
the right combination of nutrients,
including the substrates needed
to support muscle growth and key
nutrient drivers to ensure maximal
delivery of these nutrients, youve got
the perfect storm for muscle growth!
MS&F
References:
Anthony JC, Yoshizawa F, Anthony TG, Vary TC, Jefferson LS, Kimball
SR: Leucine stimulates translation initiation in skeletal muscle of
post absorptive rats via a rapamycin-sensitive pathway. J Nutr 2000,
130: 24132419.
Hoffman JR, Stout JR, Williams DR, Wells AJ, Fragala MS, Mangine
GT, Gonzalez AM, Emerson NS, McCormack WP, Scanlon TC, Purpura
M, Jger R: Efficacy of phosphatidic acid ingestion on lean body
mass, muscle thickness and strength gains in resistance-trained men.
J Int Soc Sports Nutr 2012, 9:47.
Joy JM, Gundermann DM, Lowery RP, Jager R, McCleary SA,
Purpura M, Roberts MD, Wilson SMC, Hornberger TA, Wilson JM.
Phosphatidic acid enhances mTOR signaling and resistance exercise
induced hypertrophy. Nutrition and Metabolism 2014. 11:29.
Wilkinson DJ, Hossain T, Hill DS. Effects of leucine and its metabolite
beta-hydroxy-beta-methylbutyrate on human skeletal muscle protein
metabolism. J Physiol. 2013; Jun 1; 591: 2911 - 23.
Ivy, J. (1998). Glycogen resynthesis after exercise: effect of
carbohydrate intake. International Journal of Sports Medicine,
142-5.
Staples, A. W., et al. Carbohydrate does not augment exerciseinduced protein accretion versus protein alone. Med Sci Sports Exerc.
2011 Jul;43(7):1154-61.
Photo by Brett Seeley
Key Focus Points

1. 7ULJJHUDQDEROLFDGDSWLYHSURFHVV
through resistance training exercise
and proper supplementation with
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nutritional protocol created with
the purpose of maximizing anabolic
response Anabolic Recovery
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building blocks (dietary protein
supplemented with additional
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Pete Ciccone, CSCS, IFBB Pro, is a professional

trainer, physique specialist and prep coach
in the Southern California region. He's a
published industry consultant and a respected
authority in Sports Nutrition & Exercise.
www.619muscle.com
No Distractions. No Fluff. In the end, I Just
IFBB Pro Pete Ciccone, CSCS
Pete A.R.M.s Himself With the

Most Complete Post-Exercise Muscle
Recovery Formula.
After being in the fitness industry for over
25 years, he only trusts the absolute best to
put into his body.
Learn more about A
A.R.M.
R M and other Max Muscle
products online at maxmuscle.com
photo by
Available at:
@maxmuscle10
Find out how

your real age
compares to
your fit age.
/maxmusclefranchise
TAKE THE TEST at
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TODAY!
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WHAT'S HOT?
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IT'S WHEY GOOD
Max Whey Isolate is a 100

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BLENDER BOTTLES
The Max Muscle Authorized Third Party Program ensures Max Muscle customers that the brands that appear on this
page have passed the requirements in place to become authorized to be sold inside Max Muscle store locations
nationwide. As a consumer you should demand that the products you are ingesting to help you accomplish your
health & fitness goals do what they claim to do and adhere to the current Good Manufacturing Practice requirements
that have been put in place by the Food & Drug Administration.
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Our professionals at Max Muscle are here to help.

SET A GOAL
STEP
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MAKE A PLAN
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02
GET RESULTS
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03
A "Nutrition Evaluation" at Max Muscle Sports Nutrition means a Certified

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to determine what supplementation your body needs to perform at its optimal
level. To achieve the physique and feeling you have always wanted, healthy
lifestyle changes are needed. Your evaluation is designed specifically for you,
your goals, and what you want out of life. At Max Muscle, we'll show you a
specific, yet simple, way to eat properly.
Through your personalized Nutrition evaluation, we help you to understand:
What foods to eat
How it relates to your lifestyle
How much to eat
How to achieve your goals

through proper nutrition
When to eat
How it relates to
your body
The role supplements play

in your overall plan
FREE NUTRITION CONSULTATION

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MAX

FUEL YOUR BODY RIGHT

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TAKE THE TEST at

When it comes to selecting a protein supplement

IFBB Pro Pete Ciccone, CSCS

Superior Quality Whey Isolate,

Branched-Chain Amino Acids,

Fat, Carbs and Sugars

Available in Chocolate Fudge and Vanilla Cream Flavors!

With the highest quality Leucine-rich proteins, and a

Here are five common

Max Muscle has a new

22 Yoga & Iron

If you are a strength athlete,

Harness the power of

When David Calhoun II

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40 Own Your Health

This Max Muscle franchisee

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42 April (Man) Showers

From coconut water to key

Everything you need to

Max Muscle Sports

54 24-Hour Fat Burn

46 What are Enzymes?

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When It Comes to Weight Loss, I Want Something Safe, Yet Effective.

ThermX 2.0 is a modern fat burner that raises the

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Three Reasons FBX 2.0 is the best and

AGMass Agmatine Sulfate,

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No other pre-workout formula delivers clinically

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