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BPMN3023

A141

SCHOOL OF BUSINESS MANAGEMENT (SBM)


COLLEGE OF BUSINESS (COB)
UNIVERSITI UTARA MALAYSIA
COURSE CODE

BPMN 3023

COURSE NAME

STRATEGIC MANAGEMENT

SEMESTER: SESSION

FIRST: 2014/ 2015 (A141)

PRE-REQUISITES*

FINAL YEAR OF STUDY


HAVE FULFILLED 90 CREDIT HOURS AND ABOVE (90 CREDIT HOURS)**

* REMINDER: failure/negligence/disobedience in meeting these pre-requisites will causing you to be


automatically withdrawn from the course
** including all credit hours that have been transferred (with proof/evidence)

1.0

SYNOPSIS
This course in general will be emphasising on the organisations survival in comprehensive
manner, in ensuring its longetivity and continuity, guided to the basic process involved in
Strategic Management.
Integrated approach or business multifunctional approach will be used throughout the course.

2.0

OBJECTIVES
At the end of the course, students are expected to:
2.1
2.2
2.3

3.0

understand the concepts, theories and basic model of Strategic Management.


gaining knowledge and skills related to Strategic Management.
perform strategy formulation, implementation, and evaluation in an organisation.

LEARNING OUTCOMES
At the end of the course, students are able to:
3.1
3.2
3.3
3.4
3.5

define Strategic Management. (C1, A1,P1).


relate theory to practice and be able to absorb the different techniques and tools
towards the problems faced, as well as to identify the weaknesses/limitations of the
tools employed. (C3,A1,P6)
identify problems and the main issues in a given situation. (C1,A1,P1)
identify organisational strengths/weaknesses and opportunities/threats in order to
evaluate organisational performance, and to perform a management audit of strategy
formulation, implementation and evaluation/control. (C1,C3,C4,P7)
produce a written Strategic Management report and present an appropriate action
plan. (C5,A2,P7)

BPMN3023
A141

4.0

MAIN TEXT
Wheelen, T. & Hunger, J. (2015). Strategic Management and Business Policy. (14th ed.).
New York: Pearson.

5.0

REFERENCES
David, Fred R. (2013). Strategic Management: Concepts and Cases (14th ed.). New York:
Pearson.
Haim, H. A. (2011). Pengurusan Strategik (2nd ed.). Kuala Lumpur: McGraw Hill.
Hashim, Mohd Khairuddin (2008). Strategic Management (2nd ed.). Kuala Lumpur: Thomson
Learning.
Ireland. R. Duane, Hoskisson, Robert E., & Hitt, Michael A. (2013). The Management of
Strategy: Concepts (10th ed.). Stamford: South-Western, Cengage Learning.
Jones, Gareth R., & Hill, Charles W.L. (2013). Theory of Strategic Management (10th ed.).
Stamford: South-Western, Cengage Learning.
Rothaermel, Frank T. (2013). Strategic Management: Concepts. New York: McGraw-Hill.
Thompson, Arthur A., Peteraf, Margaret A., Gamble, John E., & Strickland, A.J. (2012).
Crafting and Executing Strategy: Concepts and Cases. (18th ed.). New York: McGraw-Hill.
(ANY UNLISTED REFERENCES WHICH ARE RELATED TO THE COURSE COULD ALSO BE USED
FOR THE PURPOSE OF ADDITIONAL READING/KNOWLEDGE)

BPMN3023
A141

6.0 COURSE CONTENT


NO
1

TOPIC
1.0 INTRODUCTION TO STRATEGIC MANAGEMENT
1.1
1.2
1.3
1.4
1.5

Strategic Management: Background and History


Strategic Management: Definition
Strategic Management Process
Strategic Management Model
Basic Element in Strategic Management: Direction (Vision and Mission)

2.0 CORPORATE GOVERNANCE


2.1
2.2
2.3
2.4
2.5

HOUR

Definition of Corporate Governance and its importance in organisation


Roles of The Board of Directors
Roles of Top Management
Roles of Shareholders
Trends in Corporate Governance

3.0 EXTERNAL ENVIRONMENTAL SCANNING

3.1
3.2
3.3
3.4
3.5
3.6

Definition of Environmental Scanning


Environmental Scanning Process
External Environmental Variables
External Strategic Factors
Porters Approach in Industry Analysis
Innovation and Technological Issues Influences in Environmental
Scanning Process
3.7 Opportunities and Threats
4

4.0 INTERNAL ENVIRONMENTAL SCANNING


4.1
4.2
4.3
4.4
4.5

Resource-Based View
Business Model
Value Chain Analysis
Scanning of Functional Resources and Organisational Capabilities
Strengths and Weaknesses

BPMN3023
A141

5.0 STRATEGY FORMULATION


5.1
5.2
5.3
5.4
5.5

Definition of Strategy Implementation


Programme Establishment
Budget Formation
Procedure Formation
Organising for Action
International Issues in Strategy Implementation

7.0 EVALUATION AND CONTROL


7.1
7.2
7.3
7.4
7.5
7.6

Strategy Formulation: Definition


Type of strategies
SWOT Analysis
SWOT Matrix
Portfolio Analysis

6.0 STRATEGY IMPLEMENTATION


6.1
6.2
6.3
6.4
6.5
6.6

Evaluation and Control Processes


Evaluation and Control in Strategic Management
Measurement of Performance
Issues in Performance Measurement
Guidelines for Control
Strategic Information System

8.0 ETHICS AND CORPORATE SOCIAL RESPONSIBILITY IN


STRATEGIC MANAGEMENT
8.1
8.2
8.3
8.4

Strategic Decision Makers and Social Responsibility


Ethical Decision Making
Corporate Stakeholders
The Responsibility of a firm
TOTAL

42

BPMN3023
A141

7.0 TEACHING METHODOLOGY


Lecture and discussion
8.0 ASSESSMENT
Coursework:
i. Group Project Paper
ii. Group Project Presentation
iii. Mid Semester Test
iv. Quizzes/Attendance**

60%

Final Examination

40%

TOTAL

100%

20%
10%
20%
10%

** please refer to your course instructor