Beruflich Dokumente
Kultur Dokumente
A141
BPMN 3023
COURSE NAME
STRATEGIC MANAGEMENT
SEMESTER: SESSION
PRE-REQUISITES*
1.0
SYNOPSIS
This course in general will be emphasising on the organisations survival in comprehensive
manner, in ensuring its longetivity and continuity, guided to the basic process involved in
Strategic Management.
Integrated approach or business multifunctional approach will be used throughout the course.
2.0
OBJECTIVES
At the end of the course, students are expected to:
2.1
2.2
2.3
3.0
LEARNING OUTCOMES
At the end of the course, students are able to:
3.1
3.2
3.3
3.4
3.5
BPMN3023
A141
4.0
MAIN TEXT
Wheelen, T. & Hunger, J. (2015). Strategic Management and Business Policy. (14th ed.).
New York: Pearson.
5.0
REFERENCES
David, Fred R. (2013). Strategic Management: Concepts and Cases (14th ed.). New York:
Pearson.
Haim, H. A. (2011). Pengurusan Strategik (2nd ed.). Kuala Lumpur: McGraw Hill.
Hashim, Mohd Khairuddin (2008). Strategic Management (2nd ed.). Kuala Lumpur: Thomson
Learning.
Ireland. R. Duane, Hoskisson, Robert E., & Hitt, Michael A. (2013). The Management of
Strategy: Concepts (10th ed.). Stamford: South-Western, Cengage Learning.
Jones, Gareth R., & Hill, Charles W.L. (2013). Theory of Strategic Management (10th ed.).
Stamford: South-Western, Cengage Learning.
Rothaermel, Frank T. (2013). Strategic Management: Concepts. New York: McGraw-Hill.
Thompson, Arthur A., Peteraf, Margaret A., Gamble, John E., & Strickland, A.J. (2012).
Crafting and Executing Strategy: Concepts and Cases. (18th ed.). New York: McGraw-Hill.
(ANY UNLISTED REFERENCES WHICH ARE RELATED TO THE COURSE COULD ALSO BE USED
FOR THE PURPOSE OF ADDITIONAL READING/KNOWLEDGE)
BPMN3023
A141
TOPIC
1.0 INTRODUCTION TO STRATEGIC MANAGEMENT
1.1
1.2
1.3
1.4
1.5
HOUR
3.1
3.2
3.3
3.4
3.5
3.6
Resource-Based View
Business Model
Value Chain Analysis
Scanning of Functional Resources and Organisational Capabilities
Strengths and Weaknesses
BPMN3023
A141
42
BPMN3023
A141
60%
Final Examination
40%
TOTAL
100%
20%
10%
20%
10%