PERFORMANCE FRAMEWORK FOR FAIRTRADE PPA WITH DFID 2010-13 Draft 12 November 2009 ANNEX A

Purpose Indicators Means of Risks and assumptions

verification
Fairtrade is a global 1. Number of individual producers in Fairtrade-certified organisations, and number of 1. FLO M&E Fairtrade and other ethical trade partners
movement for change certified organisations: 2.2m producers in 1500 organisations by end 2013 for development can access, participate/
(MDG8) that contributes 2.. FLO M&E be represented in trade policy making
(2008 baseline: 1.1m producers in 746 organisations)
to making trade fair, discourses
enabling producers to
enjoy sustainable 2. Global retail sales of FT-certified products: €9.8 billion by 2013 (2008 baseline: €3 billion) Consumer support for Fairtrade is strong
livelihoods and combat enough that policy makers incorporate
poverty (MDG1) 3. Average level of trust in FT Label in 15 selected countries: 67% by 2013 (2008
3. Globescan ‘Label
baseline: 64%) fair trade principles into trade agenda
Perceptions Survey’

4. Total Value of Fairtrade Premium: €110 million by 2013 (baseline €32m in 2007) Major market partners use their
4. FLO-Cert engagement with Fairtrade to promote
changes in conventional trade practices

Strategic Objective 1 Indicators Means of Risks and assumptions

verification
The global Fairtrade 1. Increased gender equality across FT system. Percentage of women in 1. FLO M&E A more streamlined global system enables
system is governance/leadership positions in Fairtrade (Producers, PNs, LIs, FLO) 51% by 2013 Fairtrade to address more key
STRENGTHENED (baseline to be established) development issues
(streamlined, efficient,
maximizing direct impact 2.Producer Networks
and independent A strengthened global system for
and leveraging wider 2. Producer Networks representative and effectively delivering clear role by 2013 (2009 Fairtrade encourages major market
changes) reporting
baseline: roles being defined) players to engage with Fairtrade
3. FLO Finance and
3. Global Fairtrade IMS system: fully functioning by end of 2013 (2009 baseline: data Central Services Unit Growth in Fairtrade, does not negatively
definitions underway) influence grassroots campaigning capacity
4. FLO Finance and
4. Proportion of FLO budget financed by donors: 21% by 2013, in part through Central Services Unit
implementing new financial model (2006 baseline: 52%) 5. FLO M&E,
independent impact
5. Detailed longitudinal case studies to measure impact of FT: studies
5 by 2013 (2008 baseline: 3)
6. FLO M&E
6. Total FT sales volume by end of 2013 (MT): Banana:
820,000, Cocoa: 50,000, Coffee: 265,000 (In 2007 : banana: 244,963; cocoa: 15,440;
coffee: 79,058)
PERFORMANCE FRAMEWORK FOR FAIRTRADE PPA WITH DFID 2010-13 Draft 12 November 2009 ANNEX A

Strategic Objective 2 Indicators Means of Risks and assumptions

verification
The scope of Fairtrade is 1. 65 countries have Fairtrade-certified producers by end of 2013, of which 32 are LICs 1. FLO M&E Consumer demand supports the
BROADENED (number (2008 baseline: 59, o/w 26 LICs) broadening of Fairtrade’s product scope.
of producers, products & 2. FLO International
countries) Licensing Consumer demand for Fairtrade products
2. 30 licensees in Global South by end of 2013 (11 in 2009) encourages the development of ‘Fairtrade
3..FLO International identity’ and demand for more
3. FT mark is registered in 140 countries and Marketing Organisation Agreements agreed in Labelling/ FLO fundamental change
5 new markets by 2013 International
(2008 baseline: 121 countries, 1 MOA) Marketing Fairtrade’s broader scope enables it to
attract more partners and develop more
4. Fairtrade networks to address key development
4. In UK, market share of 50% for 3 products and 10% in 3 others by 2013 (in 2008 : 2
Foundation issues
products above 10% market)

5. Fairtrade
Foundation
5. Retail sales value of FT-certified products in UK: £2 billion by 2013 (2008 baseline: £712
million) 6. TNS/Fairtrade
Foundation
6. Fairtrade Mark recognition in UK: 78% by 2013 (baseline 70% in 2008)

Strategic Objective 3 Indicators Means of Risks and assumptions

The impact of Fairtrade is
DEEPENED (increased
value for each producer
1.
from their involvement in
Fairtrade)
2.
verification
1. FLO M&E Facilitating more producer ownership of
Fairtrade’s development outcomes gives
Percentage of women members of Small Producer Organisations / workers in Hired
the Fairtrade movement a louder voice in
Labour Organisations: 27%/44% by end of 2013 (2007 baseline: 24% / 41%)
development discourses
Percentage of small producer organisations selling minimum 30% exportable production 2. FLO M&E
on FT terms: 54% by end of 2013 (2007 baseline: 48%)

3. FLO-Cert
3. Ratio of Producer inspection costs vs FT-Premium received by producer organisation:
1 / 40 by end of 2013 (in 2008 : 1 / 30)
PERFORMANCE FRAMEWORK FOR FAIRTRADE PPA WITH DFID 2010-13 Draft 12 November 2009 ANNEX A

4. 32% of total premium flowing to low income countries by end 4. FLO-Cert

of 2013 (in 2007 : 23%)

5. Implementation of defined FT strategy in 3 conflict-affected countries by end of 2013 (In 5. FLO Producer
2009: strategy being developed) Services and
Relations Unit
6. Total annual value of technical assistance grants available exclusively to FT-certified 6. FLO Producer
producers (in funds facilitated by FT): €1.5 million by end of 2013 (2008 baseline €300,000) Finance Unit

7. Total value of capital available exclusively for FT-Certified producers (credit and loan funds 7. FLO Producer
facilitated by FT): €50 million by end of 2013 (2008 baseline: €nil) Finance Unit