Write up of YES: Young Energy Savers

The Earth’s climate constantly varies due to natural cosmological and geological
processes. Climate change however refers to an additional and relatively rapid change
induced by human actions.
Due to various human actions, the amount of carbon dioxide released by human activities
is far above the amounts witnessed in the past couple of decades triggering the rise in
temperatures (low rainfall, extreme heat) that we have all witnessed in recent times.
The need of the hour is for all of us to take individual action and make a conscious effort
to save our planet from disruption.
Being one of the country’s largest utility companies, we at Reliance Energy feel that it is
our moral and social responsibility to save our planet for the future and betterment of our
children. It is for this reason that we have conceptualized Young Energy Savers as we
want to sensitize our future generations towards the cause of energy conservation and
inculcate the habit of saving energy in them from a tender age.

Reason why we have chosen kids as a medium:

• Due to the irresponsible and careless consumption of energy sources, the

future of our kids is in danger
• The need of the hour is to take this matter as priority and save the planet
for our future generations
• Kids are our future customers and it is best to inculcate the habit of saving
energy in these young minds from a tender age
• Kids are an excellent channel to get the message of the importance of
saving energy to their parents in this extremely busy world
• The mind of kids is
Unadulterated
Open to communication and learning
Innocent

Program:

Children are playful, fun and full of bright ideas (even if it means trying to use mama's
red lipstick on a doll). So why should we be serious, inflexible and dull when we talk to
them?
In everything YES undertakes, we try to be playful, interesting and interactive as we are
interacting with children who have an extremely imaginative and restless mind, therefore
anything mundane and boring will fail to gather their attention and interest.
As energy conservation is an issue which should be taken up by one and all, we are
talking to a diverse range of schools in our distribution area (Bandra to Bhayandar in the
western suburbs and Chembur, Vikhroli, Mankurdh in the central suburbs)
As kids of different age groups have a different level of understanding and different
absorption levels, we have distributed children in three distinct clusters to optimize our
communication
The three clusters of children are:
• Class 2nd -4th
• Class 5th -7th
• Class 8th -9th

How are we conducting the YES program in schools?:

• We in conjunction with our ground activation agency contact schools to get the
school’s permission to conduct activities for the three clusters of students
• On the appointed day we go to the school and conduct various interactive
interesting and playful activities with children in the school premises
• Children across the three clusters are given pledge cards which they are asked to
distribute to their parents, relatives and neighbourhood urging everybody in their
immediate environment to take a pledge and commitment to save the planet
• We also make this a fun filled and learning exercise by showcasing fun-filled
animated films, skits and documentaries on energy conservation to the three
clusters of students
• Post showing animated films, skits and documentaries, we ask students of the
three clusters to come up with paintings, skits and science projects, which will be
screened and selected for the Grand finale

In addition to the various activities being conducted with students, when we first interact
with them, we are also conducting three workshops of origami, theatre and science for the
three clusters of 2nd to 4th , 5th to 7th and 8th and 9th respectively in January 2010. The
theme across all these work shops is energy conservation.
The paintings, skits and science projects which were announced when we first interacted
with the children will be screened at a zonal level competition in January 2010 followed
by the Grand Finale where the winners of the zonal rounds will be felicitated.

(Refer to the details in the table below)

Final
competition
Classes Visit:1 : Sep- Dec 2009 Visit:2 Dec- Jan 2010 Visit:3 Jan 2010 Jan 2010

Animation movie on Paintings of zonal

energy conservation rounds will be
screening. AV shown screened at the
Pledge cards-to be signed 1 combined origamy finale and winners
2nd- 4th by parents workshop Zonal Painting Competition will be felicitated

A skit by amateur actors Skits of zonal

about energy saving winners will be
followed by an AV on screened at the
energy conservation. Pledge 1 combined theatre finale and winners
5th-7th cards workshop Zonal Interschool skit competition will be felicitated

Science projects of
Movie Screening- An zonal winners will
inconvenient Truth be screened at the
Followed by an AV Workshop on science finale and winners
8th-9th Pledge card projects Zonal Science Project exhibition will be felicitated