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CHAPTER I
INTRODUCTION
CHAPTER II
HISTORY OF ATM
CHAPTER III
ATM CONCEPTS AND TYPES
CHAPTER IV
ANALYSIS AND INTERPRETATION
CHAPTER - V
SUGGESTIONS AND CONCLUSION
CHAPTER VIANNEXURES
CHAPTER I
INTRODUCTION
General Introduction:
demand
for
quick
money
transaction
service
Specific Introduction
critically
important,
the
need
for
government
so
as
to
remain
competitive
in
market
Scope of the Study: We have chosen the Chikmagalur city, as an area for our
survey , Chikmagalur is a place where we can find people of all
walks of life.
The scope of the study is restricted to the study of
consumers attitude towards ATM in the Chikmagalur city
only. Study covers survey of consumer in different areas of the
city only.
Objectives of he study:
1. To study the influence of the customer behavior in using
ATM cards,
2. To know the users attitude towards ATM.
3. To study the standard of services given by ATM.
4. To study how the ATMs are useful to the customers.
5. To know how much the ATM customers are satisfied from
its service.
6. To know the resume by the ATM customers on interest
rating.
7. To study the services offered by the ATM card.
METHODOLOGY
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CHAPTER - 2
HISTORY OF ATM
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History
The world's first ATM was developed by De La Rue and
installed in Enfield Town in North London on June 27, 1967
by Barclays Bank. This instance of the invention is credited to
John Shepherd-Barron, although Luther George Simjian
registered patents in New York, USA in the 1930s and Donald
Wetzel and two other engineers from Docutel registered a
patent on June 4, 1973. Shepherd-Barron was awarded an
OBE in the 2005 New Year's Honours.
The first ATMs accepted only a single-use token or voucher,
which was retained by the machine. These worked on various
principles including radiation and low-coercivity magnetism
that was wiped by the card reader to make fraud more
difficult.
The idea of a personal identification number (PIN) stored on a
physical card being compared with the PIN entered when
retrieving the money was developed by the British engineer
James Goodfellow in 1965, who also holds international
patents regarding this technology.
The worlds first talking ATM for the blind was an NCR
machine unveiled by the Royal Bank of Canada on October 22,
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14
Usage
In most modern ATMs, the customer identifies him or herself
by inserting a plastic card with a magnetic stripe or a plastic
smartcard with a chip, that contains his or her account
number. The customer then verifies his or her identity by
entering a passcode (PIN) of four or more digits. If the number
is entered incorrectly several times in a row (usually three),
most ATMs will retain the card as a security precaution to
prevent an unauthorised user from discovering the PIN by
guesswork (these cards are often destroyed if the ATM owner is
not the card issuing bank as non customer's identities cannot
be checked). In some cases, the customer's PIN may be
changed using the machine.
16
Networking
Most ATMs are connected to interbank networks, enabling
people to withdraw and deposit money from machines not
belonging to the bank where they have their account. This is a
convenience, especially for people who are travelling: it is
possible to make withdrawals in places where one's bank has
no branches, and even to withdraw local currency in a foreign
country, often at a better exchange rate than would be
available by changing cash. Some examples of interbank
networks include Hong Kong's JETCO and the Philippines'
Expressnet.
ATMs rely on authorization of a transaction by the card issuer
or other authorizing institution via the communications
network.
Usage fees
Many banks in the United States charge fees for the use of
their ATMs. In some cases, these fees are assessed solely for
non-bank members, in other cases they apply to all users.
Many oppose these fees because ATMs are actually less costly
for banks than withdrawals from human tellers. Two charges
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19
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Credit card
Credit card, device used to obtain consumer credit at the time
of purchasing an article or service. Credit cards may be issued
by a business, such as a department store or an oil company,
to make it easier for consumers to buy their products.
Alternatively credit cards may be issued by third parties, such
as a bank or a financial services company, and used by
consumers to purchase goods and services from other
companies. There are two types of cardscredit cards and
charge cards. Credit cards such as Visa and MasterCard allow
the consumer to pay a monthly minimum on their purchases
with an interest charge on the unpaid balance. Charge cards,
such as American Express, require the consumer to pay for all
purchases at the end of the billing period. Consumers may
also use bank cards to obtain short-term personal loans
(including cash advances through automated teller
machines). Credit card issuers receive revenue from fees paid
by stores that accept their cards and by consumers that use
the cards, and from interest charged consumers on unpaid
balances.
Diners Club became the first credit card company in 1950,
when it issued a card allowing members to charge meals at 27
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25
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allows both the users of the ATMs and the related financial
institutions to settle things based on the records in the journal
in case there is a dispute. In some cases, transactions are
posted to an electronic journal to reduce the need for paper
trails.
Some ATMs, in particular those situated in retail outlets, are
stocked with cash by the store, causing the possibility that a
customer can receive forged banknotes from the ATM.
Security
Early ATM security focused on making the ATMs invulnerable
to physical attack; they were effectively safes with dispenser
mechanisms. A number of attacks on ATMs resulted, with
thieves attempting to steal entire ATMs by ram-raiding.
Modern ATM physical security, per other modern moneyhandling security, concentrates on denying the use of the
money inside the machine to a thief, by means of techniques
such as dye markers and smoke canisters. This change in
emphasis has meant that ATMs are now frequently found freestanding in places like shops, rather than mounted into walls.
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CHAPTER - III
31
32
33
3.
4.
5.
Bank Box
6.
7.
8.
Cash Box
9.
Cash Dispenser
10. Cash
Machine
11. Cash
12. Geldautomat,
13. Geldautomaat,
14. "Hole-in-the-wall"
15. Khodpardaz
() in Iran, meaning
16. MAC
machine,
or
MAC
(Money
Access
Center),
in Norway
pinnen)
19. Postomat,
20. Robotic
Teller
21. Telebanco,
in Spain
22. Tyme
Machine, in Wisconsin
23. "Ugly
Teller"
Credit Cards
CANVISA
Most of the banks now offers you the power of visa hold our
credit cards in your wallet and simply forget carrying cash or
cheque book
Salient features
1. Accepted at over one lakh merchant establishments in
India and Nepal.
35
36
37
38
Architecture:
Display Options:
Enhanced Security:
39
Headphone jack
Motorized options
Security chest
o
UL 291 Level I
Dimensions
41
ATM
to
you
at
very
fair
price.
multiple languages on
screen)
Keypad 16-key
alphanumeric keypad
Encrypted Pin Pad (EPP)
Triple DES compliant
Printer: 3 1/8 inch
thermal receipt printer. As
you can see the paper will
last quite a long time.
When you need paper, call
us. Your journal also
prints on this paper. When
you run reports and
diagnostics you can print
both out for your records.
Cash Dispenser Friction
feed cash dispensing unit
(3 notes per second)
Reject Bin for nondispensed notes
Cash Dispenser Unit
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In the mid 90's, Triton ATM took the industry by storm with
the release of its 9500 model ATM machine. It was the first
low-end, off premise ATM the marketplace had seen and it
quickly became an icon.
The new 9100 series Triton ATM is designed from the ground
up to be dollar-for-dollar, the lowest cost ATM in the industry,
it features Triton's unparalleled reliability.
This ATM machine features Triton's Own TDM-100 Dispensing
Mechanism that
incorporates state-of-the-art electronics and a host of features
like locking cassette and automatic error recovery designed to
maximize uptime.
45
The Triton 9100 is simply one of the best low cost ATM
machine
in
the
industry,
bar
none.
Even though the model 9100 Triton ATM features about the
lowest cost of ownership in the industry, it still incorporates
many of the industry's tightest security features, such as
SPED (Secure PIN Entry Device) and Triple DES, the new
standard for PIN encryption.
Features:
Available in Blue and Bayou Bronze
Single and multiple cassette options
5.7 (145 mm) monochrome or color LCD transaction screen
60 mm thermal printer
14.4k baud modem or 33.6k baud modem
Manual combination lock or optional electronic lock
Dip-style card reader
Small footprint
UL 291 Business Hours Service cabinet
Dial-up, TCP/IP or wireless communications
VISA Encrypting PIN Pad (VEPP) to comply with international
encryption standards, Triple DES compliant
Backlit graphic topper option
Triton Connect compatible
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though. This ATM weighs 100 pounds due to the steel safe
inside. Heavy and rugged for it's size, the Apollo is only 1/3
the weight of a standard ATM making it more versatile for
mounting. To simplify installation, the Apollo comes
preprogrammed, saving a service call in many cases. All that is
generally needed for an Apollo installation is someone to bolt
the machine to the countertop, or suitable surface, or to
install the optional wall kit for in wall use. It's also possible for
you to locate a contractor who can mount the ATM, bypassing
the optional in wall kit. It's up to you.
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CHAPTER IV
ANALYSIS
AND
INTERPRETATION
52
Table - 1
Table showing gender classification.
Gender
No of Respondent
Percentage of
Male
31
Respondent
62%
Female
19
38%
Total
50
100%
Table - 2
Table showing age group of respondent.
Age Group
No of Respondent
Percentage of
Below 20
Respondent
6%
20-35
29
58%
35-45
11
22%
Above 45
14%
Total
50
100%
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Table - 3
Table showing the occupation of Respondent
Occupation
No of Respondent
Percentage of
Student
18
Respondent
36
Employee
19
38
Self Employee
13
26
Others
Total
50
100
56
Employee , 26% of them are self employee and non of them are
others.
57
Table - 4
Table Showing ATM card holders
Card Holders
No of Respondent
Percentage of
Yes
45
Respondent
90
No
10
Total
50
100
58
ATM card with them only 10% of the respondents are not
having the ATM card.
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Table - 5
Table showing qualification of respondents.
Qualification
No of Respondent
Percentage of
Below SSLC
Respondent
6
Pre-Graduation
18
Graduation
33
66
Post-
10
Graduation
Total
50
100
60
61
Table 6
Table showing A/Cs of respondents in a bank.
Bank
No of Respondent
Percentage of
SBI
16
Respondent
32
SBM
11
22
Syndicate bank
10
20
Canara Bank
Others
10
20
Total
50
100
62
63
Table - 7
Table showing ATM cards provided by the bank.
Card
No of Respondent
Percentage of
Credit
Respondent
6
Debit
37
74
Both
10
20
Total
50
100
64
Table 8
Table showing availability of ATM cards.
Availability of
No of Respondent
Percentage of
ATM Card
Yes
50
Respondent
100
No
--
--
Total
50
100
The above table shows the availability of ATM cards ion which
100% of the respondents say that ATM cards are available
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Table - 9
Table showing duration of using ATM card.
Duration of
No of Respondent
Percentage of
ATM
From 9 months
Respondent
8
1 year
15
30
1-2 yrs
15
30
16
32
Total
50
100
66
Table - 10
Table showing purposes of using ATM card.
Purpose
No of Respondent
Percentage of
Business
12
Respondent
24
Traveling
14
Shopping
21
42
Others
10
20
Total
50
100
67
68
Table -11
Table showing Advertisements of the ATM cards.
Advertisement
No of Respondent
Percentage of
s
Newspaper
Respondent
10
Television
16
Magazine
34
68
Regular Bank
Total
50
100
69
Table - 12
Table showing attributes of respondent to go for ATM cards.
Attributes
No of Respondent
Percentage of
Price
Respondent
10
Credit facility
14
28
Service Quality
31
62
Others
Total
50
100
70
71
Table - 13
Table showing the service charges.
Service
No of Respondent
Percentage of
charges
Low
12
Respondent
24
High
Reasonable
30
60
Very High
Total
50
100
72
Table - 14
Table showing no of respondent like to continue with the
same ATM cards.
Same ATM
No of Respondent
Percentage of
Cards
Yes
49
Respondent
98
No
Total
50
100
73
CHAPTER V
SUGGESTIONS
AND
CONCLUSION
74
SUGGESTIONS
1.
2.
3.
mean
purchasing
of
furnitures
other
housing
equipments.
4.
5.
75
CONCLUSION
After conducting the research of any ATM card conclusion of
research placed very important role as per observation
assessment , field work, interview with customers problems
may be observed & suggestions have been received in field
work as per observation the field work we have recorded many
problems like non availability of ATM card facilities in rural
areas lesser number of branches , special service changes for
the students etc., and also many suggestions where received
from the respondents in the field work is that the service
charge must be reasonable & providing the card services for
the rural customers.
To succeed in service life cycle of ATM card in market .
The marketer must adopt many strategies regarding service,
price distribution & promotional activities should received
broadly & excepted the commitments & suggestions from every
hook & corner of the service field.
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CHAPTER VI
ANNEXURES
77
QUESTIONNAIRE
Dear Respondent,
PERCEPTION
ON
DEBIT
CARD
WITH
_______________________
2. Address: _____________________________________
_____________________________________
3. Sex:
a. Male [ ]
b. Female [ ]
a. Below 20 years [ ]
b. 20-35 years [ ]
c 35-45 years [ ]
4. Age:
78
5. Qualification:
a. Below SSLC [ ]
b. Pre-Graduation [ ]
c. Graduation [ ]
d. Post-Graduation [ ]
e. Others____________________________
79
6. Occupation:
a. Student [ ]
b. Business [ ]
c. Employee [ ]
d. Self employee [ ]
e. Others __________________________
7. Annual Income
a. below Rs 1, 00,000 [ ] b. 100,000-250,000 [ ]
c. 250,000-900,000 [ ]
b. No [ ]
9. In which bank
```
`Please specify_____________________________
b. No [ ]
b. Credit card [ ]
c. Both [ ]
b. No [ ]
b. No [ ]
b. from 1 year [ ]
80
c. 1-2 years [ ]
81
b. Shopping [ ]
c. Traveling [ ]
d. Others [ ]
b. Magazines [ ]
c. Television [ ]
d. My regular bank [ ]
e. Others________________________________
17. What attribute made you to go for ATM card
a. Price [ ]
b. Credit facility [ ]
b. High [ ]
c. Reasonable [ ]
d. Very high [ ]
b. No [ ]
b. Shopping [ ]
c. Education [ ]
d. Others___________
b. Easy usable [ ]
22. Are you satisfied with the service of your ATM cards
a. Yes [ ]
b. No [ ]
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Place:
THANK YOU
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BIBILIOGRAPHY
Marketing Management Philip Kotler
Marketing Research
- S.A. Sherlekar
Websites
www.atm.com
www.atmproducts.com
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