Beruflich Dokumente
Kultur Dokumente
Krishnamurthy Sriramesh
Overview
Relations Art or Science?
Ethnocentricity in PR BoK
Conceptual Framework as remedy
Culture broadly defined
Framework Applied in three projects
The Future for the Framework and
research contributing to a holistic BoK
Public
Cultural
Diffusion of PR agencies
around the world
Framework Applied
Some Cases
Starbucks
Current Studies
Senior
PR practitioners activities
USA, UK, Sweden, Singapore,
Underway in Brazil, NZ,
Italy and Kyrgystan to follow...
Australia???
Generic principles of PR in S Korea,
Singapore, with Italy to follow
Customer Service and culture in Singapore
Thank
You!!!