Inserting Brazil in the worldwide route of excellence in Knowledge

Management and Innovation

The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br
 The KNOW Network
TKN (The KNOW Network) is an organization in London – United
Kingdom, founded in 1996 by a prominent researcher in the Knowledge
Management and Innovation area.

The main target is to promote growth of an organization’s intellectual capital

as strategy:

• To build an international specialist’s network in Knowledge Management;

• To accelerate the organizational performance through knowledge sharing,

generating innovation;

• To present MAKE Award - Most Admired Knowledge Enterprise (awarded

since 1997 in Europe, United States and Asia).

The KNOWledge Network Brasil

www.tkn.org.br – falecom@tkn.org..br
The KNOW Network in the World
European Quality
Malcolm Baldrige Award
Award Europe
USA
Deming
Award
Japan

China

PNQ
Brazil

The KNOWledge Network Brasil

www.tkn.org.br – falecom@tkn.org..br
More than 60 Quality Awards in 100 countries:
USA, India, Japan, England, Germany, Holland etc.

More than 20 countries promoting one Knowledge

Management Award (MAKE).

MAKE Award Brazil objectives:

• Share lessons learned in experiences, cases, projects and all Knowledge

Management initiatives with procedural changes and presentations;

• Induce benchmarking between similar organizations, contributing to

dissemination of the best practices in Knowledge Management and Innovation in
the private, public and academic sector;

• To award organizations with important contributions and initiatives in the art of

Knowledge Management and Innovation in Brazil.
The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br
Some participating companies in this international network

The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

 The KNOW Network in Brasil
We are the Brazilian Chapter of The KNOW Network;
Certifying Agency (people and organizations) .

Mission: “To stimulate; global interaction, Knowledge Management and

Innovation, creation and diffusion of the Brazilian initiatives around the world.”

The objective is to increase the rank of Brazilian companies presence in the Most Admired
Knowledge Enterprise Award.
The KNOW Network arrives in Brazil as a Certifying Agency in the eight MAKE criteria of
excellence in Knowledge Management and Innovation. This action allows Brazil to participate
in the largest KM best practice international community and conferences around the world.

The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

1. GENERAL PROFILE 3. REGISTRANT PROFILE
432 people in three conference days and two
workshops: 12% Presidents and Vice-Presidents
19% Directors / Superintendents
77% Registrants and Sponsors 48% Managers
14% Speakers 08% Analysts
09% Press 06% Consultants
05% Engineers / Technicians
01% Assistants
2. SPEAKERS PROFILE 01% Students
28% Presidents and CKO´s
46% Directors and Superintendents 4. REGISTRANT PROFILE BY STATE
10% Managers
16% Others (Consultants, Jornalists, Technicians) 65% São Paulo
35% Other States / Countries

The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

 1. CONFERENCE BROADCAST MEDIA

- Valor Econômico Journal

- Amanhã Magazine
- More than 1,000,000 newsletters sent (HSM, FEBAB, Voit, HSM, Cenadem, Estado Agency etc.)

- Electronic banners in many websites resulting in 200,000 press with more than 1,100 click throughs

- Press Office

- 50,000 Page Views from Google

2. SATISFACTION SURVEY (1 to 10)

98% of registrants want to participate of the GMC in 2010.

- Quality of the cases - 9.83

- Speaker’s Quality - 9.28

- General Satisfaction - 9.55

The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

 3. PRESS COVERAGE

5,315,496 is the total public that read about the Global MAKE Conference during the months of April, May
and June of 2009. (Not included the visitors of online magazines and newspapers)

20 Images published in the media 50 Printed

Declarations published in the Online
media 40
15
30
Imagens Jornal
10
Declarações 20 Online

5 10

0 0
Abril Maio Junho Abril Maio Junho
April May June April May June

Monthly public target

3.000.000
2.500.000
2.000.000
1.500.000
1.000.000
500.000
0
Abril Maio Junho
April May June

The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

 - GMC 2009 Consolidation –
Consolidation
74 - Total articles published on GMC 2009
05 - Total articles published in June of 2009
46 - Total articles published in May of 2009
23 - Total articles published in April of 2009

Printed Media
08 - Printed media published on GMC 2009
01 - Printed media published in June of 2009
05 - Printed media published in May of 2009
02 - Printed media published in April of 2009

Online Media
66 - Online media published on GMC 2009
04 - Online media published in June of 2009
41 - Online media published in May of 2009
21 - Online media published in April of 2009

Articles and Declaration

09 - Total articles with images published on GMC 2009
27 - Total articles with declarations published on GMC 2009

Press Releases
32 - Press releases on GMC 2009

Interviews and Coverage

05 - Interviews on GMC 2009
05 - Conference coverage on GMC 2009
 Sample newspaper clippings: Valor
Econômico, O GLOBO and Gazeta Mercantil
“The conference fulfilled the mission of “To begin” to insert Brazil in the knowledge management route as
a performance improvement tool for business.”
Aracy Campos – Consultant

“The GMC 2007 was an excellent opportunity to know diverse knowledge management actions in many
organizations, as much in Brazil as everywhere else.”
Claudio Amorim Guimarães - O N S

“… it is necessary for more advertising and announcements for this conference, because many
professionals haven’t heard about GMC. “
Valquiria Rossi – UMESP

The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br
 May, 25, 26 and 27, 2010
São Paulo - Brasil

• Third edition of the largest international conference regarding Knowledge Management and
Innovation best practices.
• Projected 500 in attendance and more than 40 speakers.

• 2010 Subject: “COLLABORATION CHANGING THE WORLD”, the eight MAKE criteria with
similar successful cases of the 20 MAKE Award finalists around the world along with the 10
Brazilian MAKE Award finalists in 2009.

• EXPOGMC 2010, bringing the most up date in Knowledge Management, Portals, Content
Management, Streaming Media and Innovation practices, present are organizations displaying
the results of projects in these areas.

• After the conference, the GMC Magazine will be send virtually to all the participants
with the summary of workshops and the main conference, along with interviews with
all speakers.
The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br
Objectives of the GMC 2010

• To discuss the MAKE methodological function in Knowledge Management and innovation

process within worldwide organizations;

•To integrate the worldwide best practice chain, through public or private organizations,
universities, research institutes, government etc.;

•Join efforts to implement Knowledge Management and innovation actions in the promotion of
Brazilian organizations;

•To spread the Knowledge Management MAKE methodology;

•To spread international Knowledge Management and innovation initiatives;

•To congregate in the same place with many different Knowledge Management and innovation
visions and opinions, and to continue the discussion through TKNBrazil website;

•To launch the edition of GMC and MAKE Award Brasil 2011.
The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br
Subscribe now to workshops and conference with an outstanding discount !!

www.tkn.org.br

gmc@tkn.org.br

Phone: 55 11 3013.2063
Fax: 55 11 3544.4643

Global MAKE Conference 2010

The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br