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PESTEL environment
By the pestel we get the opportunities and threats.
P- Political, if there is stable government and the trade policies and other
policies form are suitable to do the safe business than its an opportunities.
E- Economical , if you are looking for doing international business than all the
developing nation is good to enter and do business eg- Asia, Africa , Latin
America.
Global economic risk are
1. Macro-economic condition of nation.
2. Economic & business cycle
3. Inflation data
4. Interest rate trends
5. GDP growth rate
6. Increased or decrease in money
7. Fiscal policy
8. Foreign trades data
9. Exchange rates
10.Capacity utilization
11.Employment rate behaviour
12.Monetary policy
13.Aggregate demand and supply
14.Growth inflation & unemployment
Transit risk
Cargo risk
Marine risk
Calamity risk
Product quality risk
Damage risk
Purchase Insurance
Country risk Country risk is the risk of nation social unrest, doing
business in Syria, Ukraine.
Interest rate risk risk associated to the fluctuation of the interest rate.
Political risk government unstable
Exchange rate risk - FCL, Export & Import, FDI, FIIS
Eg- if we take a loan from foreign bank and the value of money is
deprecate than there is negative effect.
If there is devaluation of money than its positive for exporter and
negative for the importer
If appreciated than positive for FCL and Importer and negative for
exporter.
Please purchase insurance (premium on forward cover) taken from bank.
In a deprecating Ragin importer company taking foreign currency loan
(FCL) are involved an insurance against fluctuation.
In a volatile market witnessing Sharpe exchange rate fluctuation.
It is advisable to insure a portion of foreign exchange exposer.
In an appreciating Ragin- importer and borrower may not take insurance
coverage but the exporter will rush to take insurance.
Liquidity risk - (Europe, Italy, Greek, Spain, Portugal, Ireland) there is
risk of liquidity in this country, government financially become insolvent
and use to get bank corrupt.
Commercial risk business risk, New product development, substitution
risk