Via Satellite Nov 2011

November 2011
The Leader in Global Communications Coverage
SATELLITE NECESSITIES FOR

THE OFFSHORE OIL PLATFORM:
AN END-USERS PERSPECTIVE
MIDDLE EAST AND AFRICA:
RICH PICKINGS FOR SATELLITE PLAYERS
International
Milsatcom:
Five Countries, Five Programs, Five Viewpoints
VIEW FROM THE TOP:

Titus Yong, SingTel
BROADCASTERS CORNER:
Mark Scott, Australian
Broadcasting Corporation
www.viasatellite.com
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table ofcontents
November/11 Vol. XXVI Number 11
Features
International Milsatcom:
Five Countries, Five Programs, Five Viewpoints M a r k H o l m e s

While the United States may invest more than any other nation in
milsatcom assets and capacity, there is a great deal of innovation to be
seen in international milsatcom strategies. As nations struggle to fund
next-generation milsatcom programs, we look at how some countries
are trying to meet the bandwidth needs of their armed forces.
Satellite Necessities for the Offshore Oil Platform:
An End-Users Perspective J E F F RE Y H I LL
Oil and gas companies are potentially lucrative customers for satellitebased communications. However, while demand for services like
HD video on oil rigs is good news, the competition from fiber based
networks is not and makes for an intriguing market for satellite players.
Middle East and Africa:
Rich Pickings for Satellite Players? G I O V A N N I V ERL I N I

The Middle East and Africa remain fertile grounds for satellite with the
demand for capacity significantly increasing. Yet, with fiber rollouts
growing, do these markets still represent a golden opportunity
for satellite?
Cover: This month, Via Satellite looks at different milsatcom programs around the world. Design: Vince Lim.
2011. Via Satellite (ISSN 1041-0643) is published monthly by Access Intelligence, LLC, 4 Choke Cherry Rd., 2nd Floor, Rockville, MD
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N ov e m b e r 2 0 1 1 V i a S at e l l i t e m ag a z i n e W W W. S ATELLITETO DAY. C OM
Columns
> Global Regulations
Indian Remote Sensing Satellites

GERRY OBERST
With a land mass of more than 3 million square kilometers and a

population of well over a billion, India has many reasons to develop earth
observation capabilities. This could be for applications ranging from
agriculture to urban planning.
> Satellite Policies
Privacy Issues for U.S. Companies Expanding to Europe

RAUL MAGALLANES
The European Data Protection Directive prohibits transfers of personal

data to non-European Union (EU) nations. While the EU and the United
States share the same goal of enhancing privacy protection for their
citizens, the EU and the United States take different approaches to
achieving this goal.
> Dollars and Sense
The New Normal, Part II

OWEN KURTIN
This emerging era of low growth, low interest rates, slashed government
spending, higher unemployment and hoarded cash on corporate balance
sheets may take a greater toll on the satellite sector than did the great
recession of 2008-2009. Several analysts insist that the global economy
has actually never emerged from the recession. The challenge for the
industry is how to survive and thrive in the new economic environment.
WHO READS
Brian Lenz, BSkyBs director of product
development, reads Via Satellite at IBC 2011
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Departments
> Editors Insight
> V iew From The Top
> Industry At Large

> The Marketplace
> Advertiser Index
> Web Directory
Titus Yong, SingTel
> Industry Events

> Broadcasters Corner
Mark Scott, Australian
Broadcasting Corporation
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EDITORS NOTE
Fluid Comms
Landscape
Offers New Hope
to Satellite
According to Simon Bull, a senior consultant at Comsys, 2010
was, the year of the non-event for the VSAT industry. As he
opened up proceedings at Comsys VSAT event in London with
this statement, I have to be honest it was not the answer I
had been expecting for my questions concerning the current
state of the VSAT market.
Satellite events always seem notorious for giving upbeat
forecasts about the state of the industry, and often with good
reason. However, Comsys highlights that the fiber threat to
satellite, in some markets, is very real, and while we all talk
about the latest and greatest advances in satellite technology, the industry still has a fight on its hands to make sure
it remains a very relevant part of the communications chain
going forward.
Bull also issued Comsys attendees a stark warning about
the perils of the VSAT industry not adapting to changing market conditions. While Bull spoke of many opportunities for the
satellite sector, there was an undeniably sober tone to what
he was saying. What made these comments at Comsys even
more interesting was a conversation I had at IBC with Zakie
Karam, general manager for Don Telecom, a major service provider in the Middle East. Karam noted that the satellite data
communications market in the Middle East was shrinking as
N OV E M B E R 2 0 1 1
a result of the onset of fiber. In the future, Don Telecom sees

more revenue opportunity in Africa than it did in the Middle
East as far as data communications was concerned.
The key takeaway from this meeting was that while one
market may be closing, another one is surely opening, but
it was still a surprise to hear such downbeat assessment
of the Middle East market. It shows that the industry has
to be flexible and constantly on the move. In my view, the
satellite sector seems much more fluid nowadays. Satellite
broadcasting has, for the most part, not been impacted by
online video, but satellite companies are recognizing the
need to be savvy in adapting to new markets and seizing
new opportunities.
It is obvious to say that the dynamic communications/
broadcast landscape is experiencing rapid change, and
almost everyone has been seeing more of an increased
presence of blended technologies than ever before. This
could be why there is such excitement generating for satellite operators to tap into cellular backhaul markets
wireless operators are realizing just how valuable satellite
technology can be in helping to serve customers.
As telcos try to reach out to new customers and their
needs become more complex, they will need satellite technologies even more. This collaboration between telcos and
satellite will be interesting to observe during the next few
months. I expect to see more and more deals in this direction, as the perception of telcos moves further away from
the multi-headed monster that could kill satellite.
Reaching farther than ever with the new generation of Arabsat satellites
The youngest satellite fleet in the region continues to grow. This year, our new
state-of-the-art Arabsat-5C satellite will bring even more capacity and in-orbit
redundancy to the Middle East, the whole African continent, Europe and the Indian
subcontinent. This means even more choices, more flexibility including Ka-band
spot beams, and more capacity for communications, broadcast, telephone,
broadband, VSAT and interactive services. Tune in to the future, today.
www.arabsat.com
View From TheTop

Executive Q&A
Titus Yong
Vice President of Satellite

Business, SingTel
Asian telco SingTel prides itself on progressive strategies towards
satellite. It has recently launched its ST-2 satellite, a joint-venture
project with Taiwanese telco Chunghwa Telecom, which aims to give
SingTel even more coverage in its core broadcast, maritime and oil
and gas markets.
With most of the capacity already taken on this satellite, however, the operator is looking to develop alternative capacity on other
spacecraft namely, an upcoming ST-3 satellite. Titus Yong, SingTels vice president of satellite business, talks about the operators
plans beyond ST-2.
VIA SATELLITE: How much capacity have you sold on the ST-2 satellite now that
it has launched?
Yong: Most of the capacity on the ST-2 is more or less sold right now.
It has been sold to customers in Singapore and India. A big chunk
has been sold for maritime services, as well as some into the Middle
East and Afghanistan.
VIA SATELLITE: Considering that most of the ST-2 is sold out, has there been
a situation where you have had to turn customers away due to lack of available
capacity?
Yong: We have to be selective in terms of talking to our better customers. ST-2 is a high-quality, high-powered satellite. We dont turn
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View From The Top
customers away, but we can move

them to other satellites if they are
more appropriate. We also have
our ST-1 satellite, which has a lifetime of another three to four years
and we are able to bring some
budget price capacity into the market where we can serve lower-end
markets as well. We also have an
investment in APT, so we have the
possibility of customers taking
capacity on those satellites.
VIA SATELLITE: What lies beyond ST-2
in your efforts to increase your capacity options?
Yong: We are now very committed to our ST-3 satellite. The ST-3
program is being done in collaboration with Asia Broadcast Satellite (ABS). Our program with them
involves us getting capacity on
ABS-1 soon. A lot of capacity on
ABS-1 will be used for SingTel. We
are also starting long-term leases
with another provider for capacity
into Central Asia and the Middle
East, and we are in discussions
with other Middle East satellite
operators to develop capacity
par tnerships and offer end-toend IP-based satellite ser vices
into Africa.
Other capital expenditure programs we are looking at involve
CAlendar
november
8-10
ffshore
O
Communications 2011
Houston, Texas
(Conference information:
www.offshorecomms.com)
16-19 VietnamComm 2011
Hanoi, Vietnam
www.vietnam-comm.com)
29-1 Global MilSatCom 2011
London, United Kingdom
www.smi-online.co.uk/2011
globalmilsatcom14.asp)
january 2012
15-18 PTC 2011
Honolulu, Hawaii
www.ptc.org/ptc12)
march
6-10 CeBIT 2012
Hannover, Germany
www.cebit.de)
12-15 SATELLITE 2012
Washington, DC
www.satellite2012.com)
april
14-19 NAB 2012
Las Vegas, Nevada
www.nabshow.com)
16-19 National Space
Symposium
Colorado Springs, Colorado
www.nationalspace
symposium.org)
November 2011 Via Satellite magazine WWW.SATELLITETODAY.COM
View From The Top
launching our play-out services and HD channels. We have just launched

an end-to-end play-out service for our own IPTV head-end and we are
launching an Asian Ethnic content channel, which is a 24/7 channel
that is done in-house. This has all come about because of our investment in more broadcast capability.
We are also putting a lot of capital expenditure investment into value-added services. We recently launched a managed voice service
on IP links. We are probably the first in the world to offer a codec
service that is most efficient at 6 Kbps. We are looking to develop
IP prepaid voice services over satellite that will be delivered to maritime as well as branch offices.
We are also spending a lot of money in delivering our own software
for maritime services, as well as an integrated management system
that would allow us to have end-to-end management of all devices
and satellite links. This way, we can provide customers with a portal
so they can have true visibility of these services.
VIA SATELLITE: When do you expect the talks with potential Middle Eastern
partners to come to fruition?
Yong: We might have an announcement closer to the end of the year,
but it depends on the customer base we are looking to open services
to. We may or may not disclose too much. This is really about an Asian
provider like SingTel and a Middle East provider coming together to
do a marketing alliance in respective markets. The deal will likely be
signed with an FSS operator or a service provider.
VIA SATELLITE: Has the economic downturn had any impact on the demand for
satellite capacity in the region?
Yong: I think it depends on which segment you are talking about.
For the FSS segment of customers, we have yet to feel the pinch of
the recession. This is perhaps due to all the long-term projects we
are committed to. People are still ordering capacity from us. In terms
of maritime and oil and gas, we are seeing a stronger pinch now, due
to the glut in supply of vessels. Rates are still dropping, and therefore, people are most cost-conscious and looking for a more low-cost
W W W. s at e l l i t e t o day. c o m V i a S at e l l i t e m ag a z i n e N ov e m b e r 2 0 1 1
View From The Top
bandwidth type service with us. There are still strong drivers from
the maritime market such as crew welfare communications. Companies are under pressure to deliver a basic crew welfare environment
and they are being forced to move into that direction. As broadband
prices are dropping there is still growth, but growth is undoubtedly
slowing down. That situation is unlikely to change during the next 12
to 18 months.
VIA SATELLITE: What are SingTels international aspirations in terms of new
verticals for satellite business?
Yong: Our maritime business is pretty global, but when it comes to
FSS, we definitely want to go a bit further. With ABS-1 and ABS-2, we
have C-band that will allow us to offer branch network support for Singaporean companies and Asia based customers who are branching
off to emerging markets such as Africa. We are also beginning to see
services from North Asia going to the Middle East and Africa, so we
are working with some Middle East partners that can offer us some
end-to-end service to resellers into these kinds of markets.
VIA SATELLITE: Does this mean that SingTels revenue mix is changing?
Yong: There are a couple of ways to look at it. The maritime mix is
changing rapidly from narrowband to broadband. The ARPUs of vessels are increasing, and they are driving the demand for managed
services and broadband. When you look at the mix between the maritime business and the FSS business, the FSS business is growing
stronger now, as there has been a commitment to long-term projects
and transponders with IP-based services. We now have a more even
mix between FSS and maritime services.
VIA SATELLITE: Are new service markets opening up for satellite capacity in the
Asian region?
Yong: We are investing considerably in developing software-based
services in order to be bundled together with our satellite services.
We want to look at more managed services, and have software behind
all of these links. We are also seeing ourselves as having a stronger
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View From The Top
role in crew welfare solutions. You can see us playing a bigger role in
offering totally managed network operation solutions to service providers. We are going very strongly into these fully managed VNO services. We are also going to get more involved in broadcast and market segments like digital cinema; we want to position ourselves to be
a media hub. We also want to get into teleport alliances with other
media hub owners probably in the United States, where we could get
more involved in video distribution and digital cinema distribution.
VIA SATELLITE: How do you see the communications/broadcast landscape
changing in the next 12 months?
YONG: The Singapore government wants to position the country as
a strong media hub. Many new TV channels have launched in the
region. Singapore remains a very strong broadcasting hub for the likes
of HBO, Sony and Disney. We are also seeing more opportunities for
disaster recovery in Singapore. We see the hottest growth coming
from the big broadcasters that want more play-out services, etc. We
are helping the big channels launch onto IPTV platforms as well as
further into the region.
In terms of data communications, were seeing a lot more acceleration technology. We are examining the possibilities of deploying the
next generation of technology where 352 Mbps can squeeze on a 72
Mhz transponder, for example. We see some of this new technology
coming in to help us, and drive a lot more optimization. I think the
growth in the demand for capacity will slow down a bit because we
are already committed to a lot of new capacity, and there is a lot of
bandwidth optimization coming to our network.
NOVEMBER 2011
VIA SATELLITE MAGAZINE
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18759
Globalregulations
By Gerr y Oberst
Indian Remote
Sensing Satellites
With a land mass of more than 3 million square kilometers
and a population of well over a billion, India has many
reasons to develop ear th obser vation capabilities. This
could be for applications ranging from agriculture to urban
planning. The countr y has a long histor y of launching
and relying on these satellites, which India usually calls
remote sensing satellites. India claims to have the largest
national constellation of such birds and launched its
eighteenth remote sensing satellite this year after two
big failures in 2010. In addition, India adopted a new
Remote Sensing Data Policy the RSDP 2011 in July
to open the market more than it has been in the past.
To review the RSDP 2011, first one must identify the players. The Indian Department of Space (DOS) is the central
agency for all actions under the RSDP. The government
calls these activities the Indian Remote Sensing Satellites program (IRS). Space activities are conducted by the
Indian Space Research Organization (ISRO), which operates the satellites and runs the National Remote Sensing Center (NRSC). The NRSC processes data from the
Indian remote sensing satellites while Antrix Corporation,
a commercial arm of DOS, sells the satellite imagery.
The Indian IRS operational histor y star ted with the
launch of IRS-1A in 1988. In April 2011, ISRO successfully
CM
MY
CY
CMY
Globalregulations
launched the ResourceSat-2 satellite, after failures
the previous year of two satellites. The new satellite
upgrades an existing ResourceSat-1, giving India a fleet
of 10 remote sensing satellites, including ResourceSat
1, TES, Car tosat 1, 2, 2A and 2B, IMS-1, RISAT-2 and
Oceansat-2.
The RSDP 2011 is a major update from the previous policy
that had been in place since 2001. At that time, ISRO held
a monopoly on the entire sector, including even the use of
data from foreign sources. Moreover, the 2001 policy limited the open release of data to resolution of 5.8 meters,
far higher (i.e. of lower quality) than what was available on
the satellites.
RSDP 2011 is said to open use of IRS data by other
government agencies, which would permit agencies other
than DOS to acquire and distribute data in India. It explicitly provides that data up to 1-meter resolution shall
be distributed on a non-discriminator y basis. To protect national security, data with finer resolution must be
screened and cleared.
This new policy came about par tially in response to
strong criticism of the ISRO monopoly. The Indian Comptroller and Auditor General (CAG) issued a tough performance audit in May 2011, noting big inefficiencies in the
NRSC and claiming that almost 80 percent of the data
was being unused. (By contrast, some repor ts say that
other remote satellite systems use 90 percent of data.)
Based on the audit, some critics claimed that ISRO had
turned Indias large fleet of remote sensing satellites
into white elephants in space, because their data was
being wasted.
Globalregulations
CAG maintained that the revenue from sales of IRS data
was not even covering the cost of operating the satellites,
much less the capital cost of the fleet. In fact, revenues
were covering only an average of 21.5 percent of operating
costs. CAGs numbers indicated that between 2002 and
2009, India spent close the equivalent of $550 million
in capital investment to construct and launch the seven
satellites that were currently operating, while selling data
worth about $39 million, recovering only 7.2 percent of the
total expenditure.
Archived data was not being marketed or used CAG
noted, idling in IRS data was high and was between 53
percent and 95 percent. Data turnaround and processing time steadily increased during the period of the CAG
review. For example, CAG said that data processing times
were going up and concluded that efficiency was going in
the wrong direction even for data that was being used.
Will the new RSDP 2011 cure this situation? At least the
NRSC made a series of pledges to improve in response
to the CAG repor t. The new policy of opening additional
data at a finer resolution could make more efficient use
of the data being collected.
Gerry Oberst is a partner in the Hogan Lovells Brussels office.

SATELLITE POLICIES
B y R a u l M a ga l l a n e s
Privacy Issues for U.S.

Companies Expanding
to Europe
The European Data Protection Directive (Directive) prohibits
transfers of personal data to non-European Union (EU) nations.
While the EU and the United States share the same goal of
enhancing privacy protection for their citizens, the EU and
the United States take different approaches to achieving this
goal. The EU relies on comprehensive legislation, while the
United States takes a market centric approach relying mostly
on self-regulation. However, as U.S. multinational companies
expand to Europe, the European subsidiaries are subject to EU
data protection laws. Fortunately, thanks to a EU-U.S. treaty,
U.S. companies can self-certify that they conform to EU data
protection principles, and therefore be deemed a Safe Harbor
for receipt of personal data from any EU company.
Safe Harbor Agreement
In order to bridge EU-U.S. differences, the U.S. Department of
Commerce, in consultation with the European Commission,
developed a Safe Harbor framework. The Safe Harbor
framework provides a number of benefits for U.S. firms,
including: all 27 EU member states will be bound by the finding
of adequacy of U.S. organizations participating in the Safe
Harbor program; data flows from EU member states to U.S.
Harborees will be deemed adequate; and claims brought by EU
N OV E M B E R 2 0 1 1
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19504
SatellitePolicies
citizens against U.S. organizations will be heard in the United
States. For EU organizations, the Safe Harbor framework offers
a simpler and cheaper means of complying with EU law when
dealing with U.S. companies.
How to Comply
In order to self-certify compliance with the EU-U.S. Safe
Harbor agreement, U.S. companies must incorporate seven
principles into their privacy policies and file a certification
form with the U.S. Commerce Department. U.S. companies
that have been accepted into the program are then listed on
the department website. The seven Safe Harbor principles
are as follows:
1. Notice Company must inform individuals about the
purpose for collecting their personal data.
2. Choice Company must allow individuals the opportunity
to opt-out of collection of their personal data.
3. Onward Transfer Company may disclose personal
data only to third parties that adhere to the seven
principles.
4. Security Company must provide reasonable protections
against potential loss and unauthorized access to the
information.
5. Data Integrity Company must process personal data
only in a manner that is consistent with the purpose
for which the data was collected.
6. Access Individuals must have access to their personal
data and be able to amend or correct it.
7. Enforcement Company must establish independent
recourse mechanisms for dealing with noncompliance.
SatellitePolicies
Helpful Hints on Self-Certifying
Before applying for Safe Harbor compliance with the
Commerce Department, a U.S. company must first take a
series of steps: (1) make sure that the company is subject
to the jurisdiction of the U.S. Federal Trade Commission; (2)
develop a Safe Harbor policy statement that complies with
the seven Safe Harbor principles; (3) draft a privacy policy
that makes specific references to Safe Harbor compliance;
(4) make sure that the privacy policy is available publicly;
(5) establish an independent recourse mechanism to
investigate unresolved complains; and (6) designate an
internal contact regarding Safe Harbor.
Conclusion
With the advent of the Internet, globalization and cloud
computing, trans-border transfer of personal information is
now inevitable. EU privacy laws are among the strictest in
the world. Transfers of personal data to non-EU countries
are generally prohibited, including transfers to the United
States. However, given the enormous trade between
the EU and the United States, a compromise has been
reached through the Safe Harbor treaty. U.S. companies
that comply with the Safe Harbor framework and selfcertify through the Commerce Department are deemed to
have adequate protection for personal data. Hence, they
become a safe harbor for EU companies to use without
the danger of violating EU law.
Raul Magallanes runs a Houston-based law firm focusing on telecommunications law.

He may be reached at +1 (281) 317-1397 or by email at raul@
rmtelecomlaw.com.
COVER STORY
International
Milsatcom:
Five Countries, Five Programs, Five Viewpoints
BY MARK HOLMES
While the United States may

invest more than any other nation
in milsatcom assets and capacity,
there is a great deal of innovation
to be seen in international
milsatcom strategies. As nations
struggle to fund next-generation
milsatcom programs, we look at
how some countries are trying to
meet the bandwidth needs of their
armed forces.
The economic downturn is forcing

gover nments and ar med forces
around the world to reassess their
capabilities and, more importantly,
their ability to pay for it. As nations
grapple with debt issues, getting the
N OV E M B E R 2 0 1 1
most from milsatcom capabilities at a lower cost has become a priority,

however, lowering costs while increasing available bandwidth is not an
easy equation to master. This equation presents a challenge to many
governments around the world as they try to meet the requirements
of their armed forces.
Australia
Australia has recently built its reputation for its open-minded attitude
towards satellite. The Australian Broadband Guarantee (ABG) has put
satellite front-and-center when bringing broadband to remote areas in
Australia. It has been equally progressive using satellite in its defense
strategy. In April 2009, the Australian Defense Force (ADF) signed a
deal to purchase a specialized UHF communications payload aboard
an Intelsat satellite scheduled for launch in 2012. As part of a hosted
payload contract valued at approximately $167 million, Intelsat will
arrange for the construction and integration of the UHF payload with
its satellite.
Maj. Gen. Mike Milford, head of ICT operations division for the Australian Defense Force, says that in terms of whether the military would
consider more hosted payload type deals, it is impor tant to understand that, hosted payloads offer comparative advantages over the
traditional owned and operated solutions including shared costs
and risks between defense and industr y, and the ability to leverage
commercial satellite industry experience. At the same time, a hosted
payload agreement puts a number of constraints on the commercial
operator beyond those to which they would normally be exposed in a
purely commercial sale. These include limitations in the positioning of
the satellite, increased security requirements and stringent response
requirements to support configuration changes and communications
channel maintenance.
For future payloads, ADF will carefully consider capability, cost, sovereignty and the security environment, provided these issues are adequately addressed, Milford adds.
The partnership between Intelsat and the ADF is a textbook example
of a close relationship between the government and the commercial
satellite sector and Milford does not rule out fur ther par tnerships
N OV E M B E R 2 0 1 1
between the ADF and other entities in the commercial satellite sector.
Defense is always mindful of the need for affordable solutions to meet
new and emerging requirements, and openly encourages innovation
in the nature of commercial response to capability needs. The hosted
payload solution offered by Intelsat is an example of an innovative
approach that met the extant Defense requirement. Other partnering
proposals that involve mature technologies to meet a known requirement
and can be operated without a need to change the skill sets of the
Defense workforce are worthy of consideration, he says.
Australia released a Defense White Paper in 2009 and currently has
a Defense Capability Plan (DCP) in place which highlight Defenses
requirements for global and beyond line-of-sight (BLOS) communications. The ADF is set for a busy couple of years. The main challenge
over the next two years is taking the space segment components
from Joint Project 2008 from the acquisition stage to the in-ser vice
stage and achieving final operational release to the warfighter. These
are traditional project management challenges rather than satcom
specific. The payloads being acquired will offer the ADF global capabilities far greater than what was previously ser ving Defense needs
and the operation of this complex capability in terms of managing
power, frequency and beam allocation will be a new skill to master,
Milford says.
Improving terminal capability is also at the hear t of the challenges facing the ADF during the next two years. Joint Project 2008 is a
multi-phase program which is delivering WGS and the IS-22 capabilities together with a major wideband ground station in Western Australia. The program is also now finalizing the DCP proposals, which
seek to equip the ADF with a fleet of satcom terminals ranging from
small to large aperture systems, designed to match the ADF requirements for bandwidth and mobility. The emerging trend is a diminishing reliance on commercial wideband services to conduct operations,
moving towards a balance of purpose designed military systems and
commercial providers hosting both military payloads and conventional
commercial services, Milford says.
N OV E M B E R 2 0 1 1
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N OV E M B E R 2 0 1 1
October 4, 2011
France
Hyatt
France is one of Europes major powers Grand
and also
ver yWashington
much at the
Washington
D.C.
heart of the European milsatcom landscape with its Syracuse program.
France also is also par tnering with Italy to bring more capability to
its defense forces with the launch of two new satellites imminent, as
part of this collaboration. There are already two Syracuse satellites
in orbit, as well as a full ground segment.
Christophe Debaert, Syracuse III team leader, Ministry of Defense,
France says the French MoD is working on a number of different iniSilver Sponsors
tiatives right now. We are working on complementar y systems in
cooperation with Italy through the Sicral-2 satellite, and the Ka-band
Athena-Fidus satellite. The Sicral-2 and Athena Fidus contracts were
awarded in the last year. The main timeline is regarding the launch of
Bronze Sponsors
Sicral-2 and Athena-Fidus planned
in 2013. We are beginning to work
on on-the-move stations. Since late 2010, in Afghanistan Venus onthe-move stations have worked well. We are planning to soon have a
contract on the Ka-band ground segment. After this, it is more about
the preparation of the future and operations post-Syracuse.
The post-Syracuse future
is a key
challenge facing the French MoD,
Summit
Sponsors
and contracts could be awarded in a relatively short timeframe. One
(of the main challenges) will be the renewal of the Syracuse satellites,
which will occur by 2019-2020. We are now looking at possible orientations for this renewal. This orientation phase will begin this year, and
will be closed during the next two years, says Debaert.
One of the other issues that the French MoD has to examine is the
potential use of Ka-band capacity going forward in its operations.
Debaer t says Ka-band offers a number of advantages. Most of the
capacity used for milsatcom has been UHF or X-band, both in terms of
ground and Thank
tacticalyou
infrastructure.
But,
more
and more,
need high
to everyone
who
helped
makewethe
data rate throughput
to complete
X-band
infrastructure.
Hosted
Payload
Summit
a success!High data rate
communications will be done with Ka-band. Ka-band seems to be the
preferred technology and to have a big future for military operations.
It provides scalability in systems, as well as this high data rates, he
says.
Could France par tner with a commercial satellite operator for Ka-
Thank you to our sponsors!
N OV E M B E R 2 0 1 1
www.HostedPayloadSummit.com
19501
band capacity? The question is more of a global issue, says Debaert.

It is part of discussions regarding acquisition processes for buying
capability for operational forces and it is not limited to Ka-band. For
military Ka-band, commercial operators have shown interest to provide
it on-demand. So, it is mainly an acquisition strategy issue. Partnerships are an option. We have to consider all the options. If a partnership is determined to be the best cost-effective approach, we can go
in this direction.
Encouragingly for the satellite sector, the importance of satellite in
defense networks appears to be on the increase. The philosophy in
France is to have satellite integrated into the global network; satcoms
is a part of the global communications network. It has found a place
between the tactical level networks and the global network infrastructure, says Debaert. The importance of satcoms has increased in the
last two to three years, and will continue to increase. It is now fully
integrated into global networks.
United Kingdom
The United Kingdom implemented the Skynet 5 program, which has

been one of the most innovative milsatcom programs to be announced
in recent years. Paradigm Secure Communications was established
to deliver the Skynet 5 ser vice for the U.K. Armed Forces as par t of
a 4 billion British pound ($6.2 billion) Private Finance Initiative (PFI)
arrangement. Paradigm also has the ability to sell capacity not used
by the U.K. MoD to other parties.
Three Skynet 5 satellites were launched between 2007 and 2008.
The challenges for the program are more related to the fact that during
the next couple of years, U.K. troops will start to be withdrawn from
Afghanistan. Keith Norton, president, Paradigm Secure Communications, says this will lead to a change in what communications will be
required going forward. He says, The Skynet construct/contract supports that very well. What we will see moving forward is a change from
boots on the ground to eyes on the ground. The communications bandwidth required would probably be pretty much static over that period.
It possibly even increases.
N OV E M B E R 2 0 1 1
Paradigm is working on a number of new systems to better support

this new dynamic. We have a piece of work going on at the moment
where we are developing a range of services on a micro-sat terminal,
which is basically a flat antenna that is packable into a stowable case
that can be taken onboard aircraft. That kind of terminal can be put on
a small vehicle and taken out on patrol and put to one side, where you
can set up a link very quickly. I think one of the things we are seeing
coming out of Strategy Defense Security Review (SDSR) is there are
big question marks on the large operational platforms, and to keep
managing those platforms will be a key challenge for the U.K. MoD,
Norton says. To that end, one of things we have started to work on
is a remote asset data service which will provide logistics management capability in near real-time. That will allow the MoD for the first
time to do real-time asset management of large groups of vehicles
and effectively maximize their availability to the operational theater.
This would be of huge benefit in the context we see, with the numbers
of platforms being severely reduced.
One of the unique dimensions of the Skynet 5 system is the ability
to generate revenues by selling capacity to third parties. Paradigm has
sold significant amounts of capacity into the U.S. DoD. It has also made
sales into other parts of NATO, NATO itself, Canada, The Netherlands,
Portugal, Australia, Slovenia, etc. This is an important aspect of Paradigms strategy, Norton says. The U.S. DoD is the largest procurer of
military satcom bandwidth in the world by far. And we see that as an
important part of our third party marketing strategy going forward in
terms of developing our revenue streams. We certainly have capacity
available at the moment. Our sales department is actively selling into
all of those markets.
Brazil
Brazil is the largest country in Latin America with a population of close

to 200 million people. It has a number of challenges during the next two
years as it looks to boost its milsatcom capabilities. Lt. Col. Luciano
Martins Menna, milsatcom operations manager, Brazilian Ministry of
Defense, says key decisions are likely to be made by the Brazilian MoD
in the next few years, including the possiblity of a dedicated Brazilian

communications satellite.
For the next two years and beyond, we consider the following major
challenges: Firstly, we have
to consider the establishment of a Brazilxicom.xtlin.ad.finals_xicom.ad.xtlin.halfpg.islnd.qrc.Vsat 9/25/11 5:21 PM Page 1
ian communications
satellite, sharing militar y and government
information. Secondly, we have to consider the acquisition of
maritime and airborne
milsatcom stations (Xor Ka-band). We also
want to improve the
ground segment, says
Menna. We intend to
achieve these capabilities through the
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Launching dedicated militar y and government satellites is now an
option that is being seriously considered, and Menna says Brazil is
studying the viability of launching communications satellites along
with other government agencies.
Improving border security is another key reason for ramping up milsatcom capacity, according to Menna. Brazil is looking to increase
its border and maritime sur veillance capability, for which we have
planned the Border Monitoring System (SISFRON), an Army initiative
to protect our borders, and the Blue Amazon Management System
(SISGAAz), which our Navy has created to protect our shore and our
exclusive economic zone in the Atlantic. Both systems will use milsatcom to make information flow, particularly for beyond line-of-sight
communications, adds Menna.
Japan
Japan is one of Asias regional powerhouses, and despite a tough time

economically, it aims to bring more capacity online during the next three
years. Developing a new X-band satellite communications network will
be a priority in the next two to three years. The MoD/SDF (Self Defence
Force) uses three commercial X-band satellites: super-bird B2, superbird C2 and super-bird D. The design life of both super-bird B2 and
super-bird D comes to an end in 2015. Therefore, it will be the main
challenge for us to develop a new X-band satellite communications network
by 2015, says Kazuhisa Shimada, director, Defense Policy Division,
Bureau of Defense Policy, Japans Ministry of Defence.
Shimada says the Japanese MoD is looking to secure budgetary approval
for new satellites, despite these economic conditions. He adds, The
MoD plans to develop two satellites through a PFI project. The budget
acquired in 2011 is for a payload, which will be integrated into the bus
of the superbird-B2 satellite replacement. This will be produced in a
later timeframe. The budget that is to be acquired in 2012, but that we
have decided to request this August, is for the PFI project that includes
developing space segment (superbird-B2 and D satellite replacement
satellites), ground segment, as well as operational service, etc.

Satellite remains a vital part of Japans defence strategy, and Shimada
admits advances in satellite technology are able to benefit the Japanese
MoD. He says, In recent years, wider activities by the MoD/SDF such as
international peace cooperation activity require an enhanced satellite
communications network more than before in order to bring situational awareness from the local units in remote areas with promptness
and accuracy. Satellite communications will play an important role for
MoD/SDF with regards to the interaction of individual military assets.
We will tackle challenges we face such as integration of various communication systems and
Mark Holmes is
enhancement of high-speed communication
Via Satellites
and large volume data communication based
Associate Editor.
on mounting SDF demand for communications,
says Shimada.
The Center of the
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Conference: March 12 - 15, 2012
Walter E. Washington Convention Center
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19286
N OV E M B E R 2 0 1 1
Satellite Necessities for the
Offshore
Oil Platform:
An End-Users Perspective
BY JEFFREY HILL
Oil and gas companies are potentially lucrative customers for

satellite-based communications. However, while demand for
services like HD video on oil rigs is good news, the competition
from fiber based networks is not and makes for an intriguing
market for satellite players.
N OV E M B E R 2 0 1 1
The modern offshore oil rig is much more than a giant hulk of tubular
steel it functions as a physical and virtual office, a temporary living
space and a hub for communications. For oil workers, the oil rig has
become a miniature home away from home, with its own communications
infrastructure providing familiar comforts to narrow the divide between
the worlds on land and on sea. The unprecedented access and connection
that oil companies enjoy to their offshore rigs has raised standards
and made their operations more efficient.
Satellite has long provided oil and shipping companies with a bridge
to connect offices to fax and voice services, and with the advent and
evolution of broadband, those services now include data, email and
video applications. The deliver y of high-definition (HD) video to the
harsh environment of the oil rig, once considered unrealistic, is now a
technological and financial reality.
One of the most valuable capabilities that satellite can and has deliv-
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N OV E M B E R 2 0 1 1
ered to the oil industry is a constant information flow to and from the
rig, says Petroleos Mexicanos (Pemex) spokesman Francisco Montano,
who adds that access to information is the first step to being costeffective. The introduction of broadband to oil platforms located in
some of the most remote areas of the world was big deal for the industry. The fact that our exploration teams have the unlimited potential to
communicate with each other is a real luxury at a realistic price. The
rates for satellite broadband services via satellite have been lowered
to the point where there are cost-effective options out there.
Pemex, the worlds four th largest crude oil producer and Mexicos
largest enterprise, has turned to satellite not only to enhance its own
connections within its network, but to also put it all into perspective
with a pair of eyes in space. Pemex was Earth imagery solutions provider DigitalGlobes first customer of its Global Basemap subscription,
which provides its imagery library via a cloud Services platform.
Pemex geospatial information system manager Margarita Jord Lozano explains that the company is one of the few oil businesses in the
world to manage all facets of production, from exploration and extraction to refining, storage, distribution and sales.
Such complex operations require advanced data to support critical
business decisions, says Lozano. Pemex operates nearly 60,000 kilometers of pipeline, seven refineries, 77 storage facilities and 15 gas
processing plants throughout Mexico. Satellite imagery has become
a vital source of information to help us quickly and accurately assess
what is truly happening across all of these locations. Now, on demand
access to constantly refreshed imagery will give us a ground truth basis
on which to make our most integral
Today, the business
requirements ofdecisions.
satellite customers are more
The deal is just one of many
examples and representations of satchallenging than ever. And day after day, launch after launch,
ellites diverse role in the oil and gas industry one that was created
Boeing is meeting those challenges across the spectrum
by a physical limitation and developed
to tear them down. The biggest
with and
solutions
that deliver
total performance
superior
challenge for satellite operators
service
providers
is to and
evolve
their
technology as their offshore capability
customers
become
aware
and familto end users.
No matter
what theof
requirements,
iar with the technology available to onshore consumer and enterprise
the commitment remains the same: performance as promised.
markets.
Others are also taking advantage of the oppor tunities in Latin
9.5" Trim
America. Pablo Yaez, senior data product vice

president, Global Crossing, says his company
signed a satellite capacity deal with SES World
Skies to suppor t the significant growth it is
seeing in its Latin America enterprise and
energy markets, as satellite services account
for about 15 percent to 20 percent of its
revenue in the region.
Oil companies involved mostly in the exploration and extraction par t of the oil process
are one of our main customers for this service.
This exploration usually takes place in remote
areas. The only option for them here is satellite communication. You have other industries
like mining and fishing that also benefit from
satellite. I would say these are the three main
industries which benefit most from satellite
in Latin America, says Yaez. Where there
is a lack of terrestrial infrastructure, the only
option is satellite links. By extending our IP
services by incorporating satellite, we provide
a homogenous solution that customers can
use to link different branches and sites.
Visual Connection to the Rig
Like most executives, oil company managers

arent satisfied with understanding their assets
they want to see them. The ability for an
onshore executive to share face-to-face time
with his remote platform team brings a sense
of confidence to the decision-making process,
even when those decisions involve difficult
challenges like diagnosing technical problems.
Thus, video is an enormously practical
application for the oil and gas industry.
2ND BOEING GPS IIF-2

ENTERS SERVICE
WITH USAF.
AUGUST 22, 2011
The second of 12 GPS IIF-2

satellites Boeing is building
for the U.S. Air Force, now
called SVN-63, has achieved
operational acceptance and
entered service.
The expanded use of video applications has not taken offshore production companies by surprise. Pius Rolheiser, a spokesman for Imperial Oil, Canadas largest oil company with reserves of 1.7 billion barrels of oil and natural gas, expects the demand and usage of video to
increase dramatically.
All of our transmission requirements for connectivity now include
some sort of video element. Not only that, but were taking a futureoriented view that most companies have by looking to expand into
social networking and the potential for applications on smartphones
and iPads, says Rolheiser, citing a report released by NSR in April and
agreeing with its assertion that enterprise buyers are looking to service providers for integrated, end-to-end solutions. There are some
views out there that are either completely for or against satellite as an
option to provide those solutions. But the smartest approach in our
business is to always be looking for the right balance between performance, cost, availability and necessity.
Rolheiser refers to the view that some customers in the oil and gas
industry still believe that satellite- or WiMax-only platforms are viable.
While speaking at last years Offshore Communications Trade Show in
Houston, Chevron IT Co. senior engineer Bryan Frederick was quite frank
with his affordability assessment of WiMax versus VSAT. For Chevron,
WiMax is slated to replace satellite VSAT connectivity in the future.
While Frederick might have believed he was continuing the conversation about whether WiMax and VSAT are enemies or friends in the oil
and gas sector, his case study did not convince a majority of the conference attendees that had invested in the potential and capability of
hybrid systems.
Tullow Oil has exploration operations spread around the globe, making
its communications needs very complex. Tullow looks to use a mix of
satellite and fiber to meet its needs, and CIO Andrew Marks explains that
his oil company evaluates different communications technologies.
The is still a significant market for satellite and the long-term VSAT
deal, because there are extremely remote locations onshore and,
equally, a great deal of our operational work remains offshore, says
Marks. You have to be realistic and say there is a long-term future
for VSAT and long-term deals to be done. There is clearly still a substantial marketplace for VSAT. I dont think the end is nigh, but I do
see the market narrowing and the growing influence of terrestrial.
There is still capacity required by companies like Tullow Oil, and the
terrestrial market cannot cover those requirements. VSAT does have
that capacity.
The performance over cost argument changes when discussing data
connectivity for oil rig crew welfare. Oil company executive Jamie
Vazquez, president of independent oil and gas company W&T Offshore,
understands that the oil industry exists in the top-speed-connectivityor-bust world that most of its platform workers have grown up in.
Crew welfare connectivity has been a crucial element to attract workers from younger generations to work on drilling rigs. Most people in the
millennium generation find it difficult to find food or friends without a GPS
smartphone and a Twitter account. Very few people younger than 30 can
go a whole day without streaming video
as flash players now
dominate almost every
Hz h
M
t
major news, informa50 wid
2
d
tion, social and sports
an
b
information website.
Test solutions for ....
Netflix and Hulu are no
WIN-T - warfare information networks, tactical
longer luxuries they
MUOS - mobile user objective system
are considered basic
JTRS - Joint Tactical Radio System
standards of living.
The use of video
IRIS - Internet routing in space
in the energy sector
Software showing mobile link setup
has grown by leaps
and bounds over the
last decade, most say
progress accelerated
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dramatically in the
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HD video solutions for teleconferencing and operations management,

searching for platforms with the ability to deliver larger and larger file
sizes at faster rates.
Ka-band video platforms have received a lot of attention from international energy sector communications customers, according to GVF
director of international programs Kristen Kloster. Satellites achievements in delivering high-quality video over Ka-band VSAT is making a big
impression on the sector. High-quality video conferencing is a crucial
capability for offshore platform operators. Satellite providers made a
lot of progress this year on delivering these services and, in return, we
are seeing a lot of excitement and engagement from customers.
The offshore platforms basic functionality relies on a strong voice
service backbone, but satellite data and video capabilities provide a
significant advantage an always-on capability that supports critical
areas of operational activity through emergencies and severe weather
conditions. Kjr Mjs, frame agreement manager for Norwegian oil
drilling company Odfjell, says this advantage motivated his company
to spend $13 million on a complete, Harris CapRock VSAT communications suite providing voice-over IP, corporate networking, Internet
access, real-time monitoring, reporting and crew infotainment services
to its drilling units.
We shopped around for an end-to-end communications service for
seven of our mobile offshore drilling rigs and drill ships in the North Sea
and Africa. We wanted this service so that we, as well as our clients,
could focus on the day-to-day drilling operations and not worry about
our connectivity whatever the weather situation may be, says Mjs.
The Nor th Sea provides plenty of harsh weather, but the operators
onboard our rigs and drill ships expect our assets to be well-equipped
with the latest in communications technology to enable their real-time
operations requirements.
The Satellite Safety Net
When an oil rig experiences an emergency involving the platform

structure or the crew itself, offshore and onshore personnel want to
know that a series of safety measures are in place and functioning
properly. Crews will say that the importance of communications cannot

be underestimated in remote locations and harsh environments. Reliable
communications provide both the ability to ensure the physical and
mental health of offshore personnel and a healthy crew is infinitely
more productive.
The environment out on an oil rig can be ver y isolated. In a sense,
the offshore worker has the same needs as a member of the militar y ser ving in a battlefield allowing workers to keep in touch with
family and friends on a daily basis helps retain a high-level of crew
morale, says MTN Satellite Communications president and COO,
Errol Olivier.
Voice, video and data satellite services are not only used for crew
welfare in these situations, but also for medical services. Oil and gas
executives follow an equation that increased profit and productivity, and
reduced downtime starts with safety. As fuel becomes limited, oil exploration teams are
being pushed out
into even more
remote regions to
look for resources. This can be
extremely dangerous and inhospitable in regions
where teams face
unknowns on a
daily basis, says
Olivier.
One of the most
dangerous environments in the world
for oil exploration
can be found in the
Arctic Sea in Northern Russia. JSC PO
Sevmash, a shipbuilding company based in Severodvinsk on Russias

White Sea, employs a satellite telecommunications system for vessels transpor ting workers to Russian oil platforms. A Sevmash ship
manager, who asked not to be named for this stor y, explains that
workers onboard the platforms his company connects to now have
direct telephone contact to land, as well as Internet connection and
television signals.
We recently brought 150 specialists from Sevmash to a platform in
the Prirazlomnoye oil field located in the eastern part of the Pechora
Sea, the Sevmash manager says. There is a lot at stake in this area
for production. That field holds resources of up to 41 million tons and
annual peak production of about six million tons. A total of 36 wells
will be drilled on site by 2019. Any problem that might occur on those
platforms can now be solved immediately by contacting our specialists
in Severodvinsk via satellite.
Tracking and Monitoring
The Gulf of Mexico also has its share of harsh weather, especially during
the late-summer, early fall hurricane season. A hurricane can completely
destroy an offshore rig. It happened in 2005 during Hurricanes Katrina
and Rita, during which, damaged and lost offshore platform systems
equipped with satellite data-powered saved their owners $300,000
to $400,000 a day in revenues, according to ATP Oil and Gas COO
George Morris.
It costs a lot of money to retrieve, repair and re-moor a storm-damaged oil rig. When the Gulf of Mexico experienced those severe hurricanes seven and eight years ago, in some instances, it took companies
almost a week to locate their rigs, which blew off as far as 100 miles
from their original location, says Morris. A satellite system that can
reduce these costs by providing the precise status and location of a
rig during and after a hurricane is highly valuable to energy companies.
While these systems cannot prevent damage from happening, they can
help us see what equipment and people we need to deploy after the
storm in order to progress with recovery work as quickly and efficiently
as possible.
A March 2011 report published by Northern Sky Research (NSR) notes

that a there is a continuing upward trend in overall oil and gas exploration and production. The report, Oil and Gas via Satellite, also found
that companies are looking to streamline their businesses by putting
in place monitoring facilities.
The necessity of digital oil-field tracking capabilities was on full display during the Deepwater Horizon rig explosion that occurred in the
Gulf of Mexico in April 2010. With oil leaking into the Gulf, threatening wildlife, habitat and peoples livelihoods, geographic information
system (GIS) technology provider ESRI was called in to provide mobile
satcom to support analysis efforts.
Equipped with GPS digital cameras, field data capture software and
a Hughes 9201 Inmarsat BGAN terminal, ESRIs Industry Specialist of
Wildland Fire and Mobile Tom Patterson joined public safety response
teams on a tour of the beaches and marshlands that were directly in
the path of the incoming oil slick. Our mission was to map the oil barricades, including sand levees and booms. Because there is no cellular connectivity in much of the deployment zone, the field teams used
BGAN to synchronize data with our server back in Redlands, California,
says Patterson. The result is incident command staff can view updates
as they see the impact of sensitive habitats and wildlife. When youre
at the end of the world its good to have reliable communications
to enhance emergency operations
management. Ive spent 30 years
Jeff Hill is Via Satellites
in search and rescue and wildfire
News Editor.
suppression. There were numerous times when BGAN would have
made a huge difference.
The new SES
where businesses
grow via satellite
Where others see challenges, we see possibilities - of connecting
businesses and people to each other and to the rest of the world.
At SES we offer more than just extensive coverage. We are committed to building relationships that help our customers grow
their businesses. Together well help your business reach its
full potential.
MIDDLE
EAST &
AFRICA:
Rich
Pickings
for Satellite
Players?
The Middle East and Africa remain fertile grounds for satellite
with the demand for capacity significantly increasing. Yet, with
fiber rollouts growing, do these markets still represent a golden
opportunity for satellite?
BY GIOVANNI VERLINI
At a time of gloomy reports from the worlds financial markets, the news
that mobile telephony is nearing the end of its worldwide period of doubledigit growth has barely been noticed. According to the International Telecommunication Unions (ITU) 2010 world statistics, however, this growth
should not have gone under the radar.
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Mobile telephony growth rates decreased from more than 20 percent

in 2005 and 2006 to around 10 percent in 2009 and 2010 a drop
of more than 10 percentage points in a period of five years.
The global picture of diminishing growth, however, belies regional
realities marked by major differences. At the end of 2010, the African
regions mobile telephony penetration rates had reached an estimated 41 percent, compared with 76 percent globally. At the same time,
Internet penetration reached 9.6 percent of the population, far behind
the world average of 30 percent and the developing worlds countr y
average of 21 percent Arab states notched 24.9 percent.
When it comes to fixed broadband, Africa lags even fur ther behind
with a penetration rate of less than 1 percent illustrating the challenges that persist in increasing access to high-speed, high-capacity
Internet access in the region. With a penetration rate of less than 5
percent, Arab states fare better than Africa, though not much better.
By comparison, Europes penetration rate is about 25 percent.
The silver lining is, because of their current low penetration levels
in Information and Communication Technologies (ICTs), regions such
as Africa and the Arab States have a significant potential for growth.
Conversely, in mature markets such as Western Europe and Nor th
America, this potential is markedly smaller. This represents a major
oppor tunity for the satellite sector.
I see demand for telecom satellite ser vices continuing to outstrip
forecasted supply in Africa and the Middle East, comments John
Finney, chief commercial officer, O3b.
There is little doubt that the telecom sector is bubbling in the Middle East
and Africa. In 2010 and 2011, new undersea fiber rollouts such as ACE,
MainOne, Eassy, Teams Cables, to name a few, triggered significant changes
in the market. This new capacity, for example, has ignited the interests of
mobile operators to deploy 3G broadband networks in the regions.
Fiber is making high-speed Internet available and affordable to large
parts of Africa, comments Aidan Baigrie, head of business development,
Seacom, a privately owned and operated pan-African ICT enabler. It is
having an impact similar to that of the railways in the 19th century: it is
infrastructure that brings development, he says.
Opportunities
Yet, besides coastal areas, most of the region remains underserved by

fiber, leaving a host of opportunities for satellite solutions, explains Idan
Segal, chief investment officer, Convergence Partners, an investment
management and advisor y firm focused on the telecommunications,
media and technology sector in Africa. This rollout has surprised
many market par ticipants in terms of speed and reach, although the
Continent remains predominantly wireless. This is due to the vast
distances, difficult terrain and challenging economics, which render
links between major cities difficult and rural deployments generally
unfeasible, on a commercial basis, at this time.
Universal Ser vice Obligations (USOs) and rural connectivity goals
set by the regions governments, for example, drive the development
of satellite backhaul and other ser vices. This is par ticularly true for
landlocked Africa where USO investments and public sector funding
is leaning towards satellite to guarantee supply at confirmed rates
void of cross border taxes and challenging operational issues associated with fiber optic cables.
While sub-Saharan Africa has six fiber cables to date, landlocked
countries are ver y unlikely to benefit from fiber in a reliable way due,
in the majority of cases, to the lack of telecoms regulation and disagreements between interconnection, border rights and accountability
for security all of which result in high prices and limited availability, comments Finney. Most worryingly, for the operators concerned
there is a lack of cer tainty around future prices as governments can
levy taxes on fiber routes at will.
This is an analysis widely shared by the regions ICT service providers
that have the pulse of the market. Satellite solutions are used primarily
for enterprise broadband access and GSM backhaul and, of course,
as international gateways in some countries, explains Job Ndege,
managing director, iWayAfrica Services. Satellite use in the broadband
IP and GSM backhaul is growing, while for other enterprise use it is
stagnating due to the increased availability of in-countr y terrestrial
networks, limited cross border activities for firms in the region and
non-coordinated licensing.
On the whole, many believe that the arrival of fiber has disrupted
cer tain satellite applications, notably international bulk connectivity
from cities at or close to the coast. However, to an extent this loss
of market share for satellite is made up in other ways. An explosion
in demand as bulk/wholesale pricing drops and massive capacity
increases due to fiber connectivity brings new users and new applications into the market, which can benefit satellite applications.
Histor y has given us examples of where initial drops in satellite
usage in countries that get fiber connectivity for the first time are more
than compensated for by overall market growth within 24 months,
says Segal. For the medium-term, much of Africa will remain uneconomic to connect in any manner other than satellite.
The relationship between satellite and fiber seems to be one of
cooperation rather than competition. Fiber deployments are forcing
satellite to look introspectively at its strengths, as satellite is not
suited for providing large amounts of bandwidth, says Baigrie.
Just two of Seacoms customers in Africa, for example, soak up as
much bandwidth as that made available by satellites over the entire
region.
Yet, this leaves plenty of room for collaboration as satellite has
plenty of oppor tunities in reaching remote locations, or in applications involving the transfer of highly sensitive, critical information,
according to Baigrie.
Demand for satellite services in the region remains high. Mobile operators such as Bharti, Orange, MTN, Qtel and Etisalat all have a clear roadmap for 3G in Africa. The infrastructure contracts are being announced
to support these deployments, the most recent being Bhartis contract
with Huawei for 3G infrastructure and supported by a significant contract
award to Comtech for related satellite backhaul.
There are other areas, though, where growth is expected. The mining and oil exploration sector, for example, and applications for the
financial sector, explains Ndege. The use of satellite for multi-site
enterprise networking, however, is declining; only firms that require
very high reliability still use satellite for WANs even where alternative
terrestrial services are available.
In this landscape, satellite operators with a strong presence in the

orbital slots overlooking the region are already making a push in the
region. We see developing markets such as Africa and the Middle
East as critical to SES future, says Nicolas Baravalle, SES vice
president of sales for Africa. SES has already been actively closing
deals in the market. In June 2011, it announced it had joined forces
with Kenyan television and broadband operator Wananchi to launch a
new DTH line-up called Zuku TV in East Africa. According to Wananchi
Groups CEO Richard Bell, East Africa is rapidly becoming the Silicon
Valley of Africa.
There has been tremendous growth here over the last few years,
par ticularly with the arrival of undersea cable, he says. Media and
IT industries have star ted to grow explosively on the back of this
growing sophisticated middle class.
The success enjoyed by mobile telephony in the region cer tainly
bodes well for the entire spectrum of ICT ser vices. Wananchi is taking advantage of this favorable landscape, emulating triple-play providers from the developed world. We have a cable operation so we
are ver y much into broadband as well as TV. We could look to bundle
broadband with our satellite TV ser vice, says Bell.
Obser vers should not be deceived by the relative low income levels of the regions population, Bell warns, because, as the case of
mobile telephony clearly shows, peoples spending habits do not necessarily follow them. People will prioritize where to spend their small
amounts of disposable income, and mobile phones were something
that people really wanted and were prepared to spend a large amount
of their income on.
Meanwhile, Intelsat is also eyeing up the African market, says Jonathan Osler, managing director of Intelsats Africa Sales team. The
market is strong as there are opportunities in all of the regions areas,
similarly to what happened in Latin America in the recent past. We see
a transition taking place; one going from data networks to a mediacentric marketplace.
Middle East Operators
Established satellite operators like SES, Eutelsat and Intelsat are

clearly focusing on the regions growth potential, but they are not
alone. Besides traditional players, new operators are also emerging,
says Jawad Abbassi, founder and general manager, Arab Advisors
Group, a Middle East-based telecom consultancy company. Yahsat
has entered the market, while Qatar is also planning to launch its
own satellite operator. They add to established regional players like
Arabsat and Nilesat, that have a strong presence in the Middle Eastern
markets and are now making inroads in Africa. Their strategy includes
availing new capacity and new technologies to their coverage area,
he says.
The situation is creating new dynamics in the market, with possible
conflicts looming ahead. In coming years, all operators will closely
watch demand dynamics to avoid price wars, Abbassi adds. On the
demand side, it is interesting to note that it is the higher frequency
bands that are expected to attract much interest.
We are seeing a significant amount of interference issues in the
market in par ticular around C-band and terrestrial systems such as
WiMAX. This is driving interest in Ku- and Ka-band offerings as the link
availability is free from such interference issues, says Finney.
Whatever the bandwidth, it is becoming clear that satellite will play
a significant role in meeting the regions telecom needs. In Central
African countries satellite delivers unhindered capacity to the hear t
of the operators network, comments Finney. In addition, regions
with some geopolitical conflicts, such as Iraq, continue to show significant demand for high-capacity satellite ser vices, either because
the deployment of fiber is too challenging from an operational point
of view, or because the infrastructure such as power plants required
to repeat and regenerate optical signals is still several years away,
he says.
Other exper ts identify other drivers for satellite solutions. Ver tical industries such as transpor tation and oil and gas are still driving
demand all over the region, but especially so in countries like Saudi
Arabia, the Middle Easts largest market, says Abbassi.
Tourism
Tourism is driving demand in traditional destinations like Egypt and

the rest of Nor thern Africa. Broadcasting and VSAT connectivity are
also all rising applications, Abbassi adds. The deployment of fiber is
seen as an oppor tunity in its own right, as satellite capacity is often
used as redundancy for fiber links. Many links have suffered outages,
which can be complex and time-consuming to restore, making satellite
a key component in stable, resilient networks, says Segal.
In addition, satellites proposition remains strong in point-to-multipoint applications. This is a unique application for satellite that
presents it with continued strong growth prospects, explains Segal.
Particular media platforms such as DTH and corporate networking are
likely to perform ver y strongly in the future. There is also significant
new investment and increasing hype around new consumer broadband
via satellite ser vices.
Market players with a traditional strong presence in DTH clearly identify this as a unique opportunity and bandwidth-heavy applications are
seen as on the rise. We see strong growth ahead for DTH, says Baravalle. In three to five years from now, the regions DTH landscape will
have changed dramatically. Broadband and rural connectivity are also
expected to grow.
Osler adds, The migration to
video applications is driven by DTH,
Giovanni Verlini is a communiof course, but also education, with
cation executive and freelance
school programs that aim at bridgjournalist based in Europe. Email:
ing the digital divide between cities
giovanniverlini@hotmail.com
and rural Africa, being rolled out in
many countries.
BroadcastersCorner
Executive Q&A
Mark Scott
Managing Director,
Australian Broadcasting Corporation
The Australian Broadcasting Corporation (ABC) is one of Australias
main public service broadcasters and is looking to adapt in a market
where satellite has a strong presence through DTH platforms. The
onus on ABC will be to lead innovation on the Australian broadcast
landscape. ABC managing director Mark Scott shares his insight on
how the companys role in meeting Australian broadcasting needs
has changed.
VIA SATELLITE: How is new broadcasting technology impacting your business?
SCOTT: I think the driver of a lot of HD and even 3-D TV has been
sports, but we dont do a lot of sports, and certainly dont do a lot
of sports in prime time. We are looking at a range of things. Increasingly, we can see two-screen viewing. People who are watching a program, but also engaging with that content online. We have had real
success with a talk show format in prime time called Q & A where
we broadcast that live across the country. The audience is able to
ask questions to a panel of exper ts, including major political figures, that are sent in by text message or online. We also have a very
vibrant twitter conversation going on. We put a Twitter feed live on to
the screen that goes out to the national broadcast. When we had the
Prime Minister, we received more than 35,000 tweets in the hour. So
thinking through the different ways in which the audience is going to
consume you, and what that means for your content choices. We are
streaming content to iPads and iPhones, and we are fundamentally
BroadcastersCorner
trying to work through what it means for the audience experience.
VIA SATELLITE: What are your plans in terms of producing more content in
HD?
SCOTT: We are producing an increasing amount of content in HD, but right
now, it is not 100 percent HD. We were constrained around spectrum. We
wanted to create a 24-hour news channel. The only spectrum that was
available to us was the HD spectrum, so we put it on that. We appreciate
that it is not the optimal use of HD spectrum and are monitoring the
take-up of digital in Australia. Right now, digital take-up is more than 80
percent. We think about 90 percent of homes are now going to HD. A
sweet spot might emerge from now, where we migrate one of our other
channels to HD, but we are not there yet. In an Australian context, sports
broadcasting has been the only real driver of HD engagement at this
point.
VIA SATELLITE: Are you a 3-D TV evangelist or are your more cautious about
its prospects?
SCOTT: There is a great deal of scepticism around 3-D TV and I
think a great HD experience is more immediately compelling and
less gimmicky for audiences than 3-D TV. I dont think the content
is there yet. We are not spending too much time worrying about 3-D
TV. I think the broader question is around spectrum. Our concern is
whether the plan that the government has will leave much spectrum
aside for broadcasters, not just ABC but also other broadcasters, if
in fact the absolute standard moves to HD. One of the great things
about the Australian broadcasting model is that it is much like
many of our other ser vices here. In Australia, we have public and
private hospitals operating side-by-side, public and private schools
operating side-by-side, public and private broadcasters, etc. It is
important for us that the public service provision is not a second rate
provision. That means we need access to the spectrum necessary
BroadcastersCorner
to be competitive in this space. I think the focus is more on the HD
spectrum available, rather than the 3-D TV spectrum that might be
available.
VIA SATELLITE: Will you need more satellite capacity during the next year?
SCOTT: That is a broader question for the government really. One
of the phrases that have defined our development is the tyranny of
distance in Australia. I remember when I started at ABC five years
ago. I was getting a briefing on digital transmission rollout and I was
told that we had rolled out 50 percent of the transmission towers to
reach 92 percent of the country, and that the next 50 percent would
reach 6 percent of the country. There was 2 percent where they had
not worked out how they were going forward. Part of the satellite challenge is around the in-fill, and being able to deliver FTA channels to
those really isolated communities. That is the main satellite challenge that we see at the moment.
VIA SATELLITE: What are the major challenges for ABC during the next 12
months? Has the global economic recession had an impact on the business?
SCOTT: The global slow-down impacted Australia less than the rest
of the world. It certainly had an impact on the media ecology in Australia, but a lesser impact on a public broadcaster like us. Around
97 percent of our funding comes from the government, so we dont
have an advertising base. The challenge for the next 12 months is
that the Australian government has initiated a significant review of
convergence that looks at broadcasting policy and legislation, the
role of public broadcasting, Australian content requirements, license
fees, etc. It will also look increasingly at the role of telecommunications companies delivering the content and how it fits together in
the new media landscape. So to think through convergence is one
priority; the second priority is the movement in Australia to a multichannel FTA environment. We have gone pretty quickly from five FTA
BroadcastersCorner
channels to about 17, and a few more to come. So, it is a very different landscape. There is competition for audiences. It is a more
aggressive market around the acquisition of content, and I think this
is challenging for everyone in terms of being distinctive. The government is also embracing a very bold policy of hooking up the country
to fast broadband through the National Broadband Network (NBN).
More than 90 percent of Australians live in a place where fiber is
accessible to the home, and can receive content at 100 Mbps. We
are trying to figure out what that will mean for broadcasters, content
opportunities and the distribution architecture.
VIA SATELLITE: How does a public service broadcaster adapt to a more fragmented media environment?
SCOTT: We have been very aggressive in this area. We have our iView
service similar to the BBC iPlayer, which has been rolled out across
the country. It has a 14-day window after programs have been aired.
There certainly isnt the Freeview aggregated service that there is
the United Kingdom, but iView has been a tremendous success for
us. Similarly, we have released iView as an iPad application and
300,000 of those apps have been downloaded and are now being
used. We have been a real leader in Vodcast and Podcast technology
and started up on radio. But now programs can be downloaded through
our website. We still have a strong channel strategy and appreciate
that in this media landscape audiences have significant choices, so
we need to make our content as widely available as possible so our
audience can watch it on any screen, anytime, anywhere.
VIA SATELLITE: Where does ABCs roadmap lead next?
SCOTT: You have to make plans for the future, but at the same time,
you must be able to adapt, scoop down and pick up the new things
that are playing. We have pushed pretty hard with the Apple applications. But, we are now looking at the growth taking place in the
BroadcastersCorner
Android world, and we recognize that we need to make sure content
is more available in that area. We increasingly look at genres where
we have a real strength and look at how we can consolidate our position in those, so we started a new childrens channel on television
two years ago. Now we have about four television channels with one
showing content for kids 15 hours a day and another showing content for kids 11 hours a day. So we have a very strong market share
in that particular sector.
I think it is fair to say that ABC has gone through as much change in
the last five years than it has in the previous 50 years. We have doubled the number of TV channels; we have rolled out a suite of radio
channels; and we have expanded our online and mobile activities very
extensively.
If you look back at 2001, you may have forecast the growth of multichannel and the growth of personalized media choices and mobile.
You probably would not have picked social media as a growth factor. If
a company works well in those areas, it should find itself pretty adaptable to where social media is going. We have been far more aggressive in using Facebook and Twitter than other organizations. You have
to make plans for the future, but at the same time be able to adapt to
the new things.
Industry at Large
Technology
KVH
Introduces TracVision HDTV
Maritime Satellite System
KVH Industries is set to unveil a new global maritime satellite HDTV system, TracVision HD11. The 1-meter TracVision HD11
includes a four-axis stabilized design that
tracks satellites on the horizon and directly
overhead for sea vessels. The system offers
a digitally programmable Universal World
LNB compatible with all direct-to-home
satellite TV services and HDTV programming, along with a library of more than
100 available satellites.
The solution has been integrated with
KVHs TriAD technology for simultaneous
reception of Ka- and Ku-band satellite
broadcasts from DirectTV in North America.
OnAsset Intelligence
Reveals Latest Edition of Vision
M2M Tracking Platform
Machine-to-machine (M2M) wireless asset
tracking provider OnAsset Intelligence has
unveiled the latest version of its Vision software platform.
Vision is a software-as-a-service solution
designed to provide shippers with 24/7
visibility regarding the whereabouts and
Technology
Technology
Services
Services
Contracts
Contracts
Executive
ExecutiveMoves
Moves
xx
xx
xx
xx
condition of high-value assets in their supply chain. The solution features mapping
capabilities with custom data overlays that
visualize the real-time state, location and
status history of any asset being tracked by
OnAssets Sentry devices.
services
Dish Network
Takes Aim at Netflix with Blockbuster Movie Pass
Dish Network is set to launch Blockbuster
Movie Pass, an on-demand video streaming service to compete with rival Netflix. The service will provide more than
100,000 DVD movies, TV shows and
games available by mail. Dish Network
said that it will charge no additional fee
for high-definition Blu-ray movies and will
release service packages in one, two or
three disc plans.
The launch follows Dish Networks $320
million acquisition of Blockbuster in April
during a bankruptcy auction.
Space Data Association

Space Data Center FOC Analysis
System Operational
The Space Data Associations (SDA) Full Operational Capability (FOC) analysis system in its
Industry At Large
Space Data Center (SDC) has successfully met

SDA objectives and was declared operational.
The FOC aims to provide SDA members
with full conjunction assessment (CA)
capability to assess the physical proximity
of objects in space, and will support data
sharing for radio frequency interference
(RFI) mitigation.
The SDC began initial operations in July
2010 for SDA founding members Inmarsat,
Intelsat and SES. The SDC now provides CA
processing for more than 65 percent of all
operational satellites in geostationary orbit.
Contracts
toring for Environment and Security

(GMES) program.
The contract is initially worth 17 million
euros ($23.3 million). Astrium Services will
provide optical data from the Spot 4/5 and
FormoSat-2 satellites and radar images
from the TerraSAR-X and TanDEM-X satellites, plus additional data from the Pleiades constellation and the Spot 6/7 satellites. ESA said it would use the data to help
improve the quality of geo-information services for European governments.
Executive Moves
ATK
Northrop Grumman
Moves Headquarters to
Distributes Inmarsat BGAN Services D.C. Metro Area
Northrop Grumman has entered into a network distribution partnership agreement
with Inmarsat Commercial Satellite Services, Northrop Grumman announced.
As part of the agreement, Northrop Grumman will distribute Inmarsats Broadband
Global Area Network (BGAN) service to
international customers.
Astrium
Inks Three-Year ESA GMES
Imagery Deal
Aerospace manufacturer ATK will relocate its

corporate headquarters at the beginning of
October to a larger facility in Arlington, Va.
The company said it would continue to
maintain a presence at its Minnesota location, with approximately 210 Minnesotabased corporate employees. ATK employs
a total of approximately 2,700 people
in Minnesota and approximately 3,500
people in the Mid-Atlantic region, where it
operates facilities in Maryland, Virginia and
West Virginia.
Astrium Services signed a three-year

contract with the European Space Agency
(ESA) to deliver satellite images under
the terms of the European Global MoniN ov e m b e r 2 0 1 1 V i a S at e l l i t e m ag a z i n e W W W. S ATELLITETO DAY. C OM
The Center of the
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Exhibition: March 12 - 14, 2012
Conference: March 12 - 15, 2012
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de las comunicaciones por satlite le guiarn con estudios de casos, clases magistrales y mejores
prcticas.
Para ver todo el programa de la conferencia, visite www.SATELLITE2012.com/conference.html.
Exposicin
Ms de 325 empresas de todo el mundo lderes del sector se renen en un mismo lugar a la vez
para acercarle a usted los productos, servicios y aplicaciones ms recientes. En las categoras
de productos se incluyen: tecnologa de banda ancha, conectores de cables, sistemas de acceso
condicional, productos electrnicos de consumo, transmisiones digitales, comercio electrnico,
equipos de ingeniera telepuerto, servicios de conexin de redes IP, microondas y RF, antenas y
equipos de recepcin, operadores de telecomunicaciones, servicios de transmisin, soluciones
VoIP y webcast. Visite www.SATELLITE2012.com para ver la lista completa de empresas que
participarn en la exposicin.
Contactos profesionales
Les communications par satellite ne cessent de se dvelopper, et

vous souhaitez perfectionner ce qui fonctionne et rparer ce qui ne
fonctionne pas. Vous recherchez les meilleurs conseils auprs dexperts
de la collectivit et la technologie la plus rcente que le march peut
offrir. SATELLITE 2012 est un point de vente unique qui vous permet
dexprimenter une multitude doptions en matire de produits et de
services et de bnficier de lenseignement de ceux qui ont jou un rle de pionnier dans les
communications par satellite.
Confrence
Le programme de confrence de SATELLITE2012 est riche et complet. Il comprend plus de

50sessions et ateliers qui vous permettront de retourner votre travail en possdant une
comprhension du march et des solutions adaptes vos besoins. Trois cents experts et leaders
dopinion du march des communications par satellite vous guideront travers les tudes de cas,
les enseignements tirs et les meilleures pratiques.
Le programme complet de la confrence est disponible sur la page suivante:
www.SATELLITE2012.com/conference.html.
Exposition
Plus de 325entreprises leaders du march et originaires du monde entier se rassemblent

simultanment au mme endroit pour vous prsenter les tout derniers produits, services et
applications. Lventail des offres de produits comprend notamment: la technologie haut dbit,
les connecteurs par cble, les systmes daccs conditionnels, llectronique grand public, la
radiodiffusion numrique, le commerce lectronique, les matriels techniques de tlport, les
services Internet en rseau, les micro-ondes et la technologie de radiofrquence, les quipements
et antennes de rception, les entreprises de tlcommunications, les services de transmission, les
solutions voix sur IP, et la diffusion sur Internet. Consultez www.SATELLITE2012.com pour obtenir la
liste de tous les exposants.
SATELLITE 2012 es el primer evento para establecer contactos en el mercado de las

comunicaciones por satlite. Establezca las relaciones que ayudarn a que su negocio
prospere, con ms de 14horas de eventos de redes de contactos profesionales. Todos los
Delegados Internacionales estn invitados a la Recepcin de bienvenida que se celebra el da
12 de marzo de 2012; adems, el establecimiento de contactos continuar con la Comida y la
Recepcin del ejecutivo satelital del ao de Via Satellite, la Gala de la Sociedad de Profesionales
del Satlite (Society of Satellite Professionals International, SSPI) y mucho ms! Visite la pgina
www.SATELLITE2012.com/networking.html para obtener ms informacin.
Rseau
Inscrbase hoy mismo!
Inscrivez-vous ds aujourdhui!
Con il continuo evolversi delle comunicazioni via satellite, si desidera

perfezionare le applicazioni funzionanti e riparare quelle che non lo sono.
Si cercano inoltre la migliore consulenza dagli esperti della comunit e
la tecnologia pi davanguardia disponibile sul mercato. SATELLITE 2012
il negozio one-stop, in cui potete trovare una moltitudine di scelte nei
prodotti e servizi e imparare dagli individui che hanno forgiato il futuro
delle comunicazioni via satellite.
Im Rahmen der kontinuierlichen Weiterentwicklung von satellitengesttzten

Kommunikationen wollen Sie bestehende Funktionen perfektionieren und
unzureichende Funktionen erneuern. Sie wollen die besten Ratschlge
von Experten auf dem Gebiet und die neuesten Technologien, die der
Markt anbietet. SATELLITE 2012 ist eine Veranstaltung, die alles aus einer
Hand bietet und bei der Sie auf eine Vielzahl an Optionen fr Produkte und
Dienstleistungen stoen werden und von den Personen lernen knnen, die fr die Fortschritte in der
satellitengesttzten Kommunikation gesorgt haben.
Inscrbase hoy mismo en www.SATELLITE2012.com con el cdigo VIP: DOC antes del
14 de diciembre de 2011 y podr conseguir descuentos para la conferencia y acceso
gratuito a la exposicin. Si necesita consejos para solicitar un visado, una carta de invitacin
oficial o detalles de los visados, visite www.SATELLITE2012.com o enve un correo electrnico
a register@SATELLITE2012.com.
Convegno
SATELLITE 2012 offre un programma denso e ad ampio raggio per il convegno che prevede
oltre 50 sessioni e seminari pensati per farvi tornare al vostro lavoro con utili conoscenze
sul mercato e soluzioni adatte alle vostre esigenze. Trecento esperti e leader di pensiero nel
mercato delle comunicazioni via satellite vi guideranno attraverso casistiche, lezioni apprese
e le migliori pratiche.
Per visualizzare il programma completo del Convegno, visitate
Manifestazione fieristica
SATELLITE 2012 est lvnement de premier ordre pour tablir des relations daffaires sur le
march des communications par satellite. Nouez les contacts ncessaires pour vous aider
dvelopper votre entreprise grce plus de 14heures dvnements de mise en relation. Tous les
dlgus internationaux sont invits la rception de bienvenue qui se tiendra le 12mars2012,
et ltablissement de contacts se poursuivra avec le djeuner et la rception de remise de prix
Satellite Executive of the Year organiss par Satellite, le gala SSPI et bien plus encore! Consultez
le site www.SATELLITE2012.com/networking.html pour obtenir plus dinformations.
Inscrivez-vous ds aujourdhui sur le site www.SATELLITE2012.com en utilisant le code VIP:
DOC avant le 14dcembre2011 pour obtenir des remises sur la confrence et un accs gratuit
lexposition. Pour obtenir des conseils sur la manire de faire une demande de visa, une lettre officielle
dinvitation ou des informations dtailles sur un visa, consultez le site www.SATELLITE2012.com
ou contactez-nous par courrier lectronique ladresse suivante:register@SATELLITE2012.com.
Die Konferenz
SATELLITE 2012 bietet ein starkes und umfassendes Konferenzprogramm, das aus ber 50
Teilveranstaltungen und Arbeitsseminaren besteht. Sie werden mit vielen neuen Erkenntnissen ber
den Markt und auf Ihre Bedrfnisse zugeschnittenen Lsungen an Ihren Arbeitsplatz zurckkehren.
300Fachleute und Vordenker aus der satellitengesttzten Kommunikationsbranche werden Sie
durch Fallstudien, Erkenntnisse und beste Praktiken fhren.
Um das vollstndige Konferenzprogramm einzusehen, gehen Sie bitte zu
Oltre 325 aziende leader del settore provenienti da tutto il mondo convergono in un unico luogo
per portarvi le ultime novit in materia di prodotti, servizi e applicazioni. Saranno presenti le
seguenti categorie di prodotti: tecnologia a banda larga, connettori per cavi, sistemi di accesso
condizionato, prodotti elettronici di consumo, emittenza digitale, commercio elettronico,
apparecchiature di ingegneria teleport, servizi di networking IP, tecnologie a microonde e in
radio frequenza, apparecchi per ricezione e antenne, gestori di telecomunicazioni, servizi di
trasmissione, soluzioni VoIP e web casting. Visitate www.SATELLITE2012.com per consultare
lelenco completo degli espositori.
Die Ausstellung
Networking
Networking
SATELLITE 2012 levento pi adatto per il networking nel mercato delle comunicazioni via
satellite. Costruite i rapporti che vi serviranno per fare crescere la vostra attivit con oltre
14ore di eventi di networking. Tutti i delegati internazionali sono invitati al Party di benvenuto
che si terr il 12 marzo 2012; il networking prosegue con il pranzo e ricevimento in onore
del dirigente Satellite dellanno organizzato da Satellite, il gala di SSPI e altro ancora! Visitate
www.SATELLITE2012.com/networking.html per maggiori informazioni.
Registratevi oggi stesso!
Registratevi oggi stesso su www.SATELLITE2012.com usando il Codice VIP: DOC entro il

14dicembre 2011 per usufruire degli sconti previsti sul Convegno e dellentrata gratuita
alla manifestazione fieristica. Per consigli sulle richieste di visto o per ottenere una lettera
ufficiale di invito o dettagli sul visto, visitate www.SATELLITE2012.com o inviate une-mail
a register@SATELLITE2012.com.
ber 325 marktfhrende Unternehmen aus aller Welt finden sich an einem Ort zusammen,
um Ihnen die neuesten Produkte, Dienstleistungen und Anwendungen vorzufhren. Die
Produktkategorien beinhalten: Breitbandtechnologie, Kabelverbinder, Zugangskontrollsysteme,
Unterhaltungselektronik, digitaler Rundfunk und Fernsehen, E-Commerce, Teleport-TechnologieAusrstung, IP-Netzwerkdienste, Mikrowellen und Radiofrequenzen, Empfangsgerte und Antennen,
Telekommunikationsanbieter, bertragungsdienste, VoIP-Lsungen sowie Webcasting. Fr die
komplette Liste der ausstellenden Unternehmen gehen Sie bitte zu www.SATELLITE2012.com.
SATELLITE 2012 ist im Markt der satellitengesttzten Kommunikation die wichtigste Veranstaltung
beim Networking. Bauen Sie sich in ber 14Stunden Networking-Veranstaltungen die Beziehungen
auf, die Ihrem Geschft dabei helfen, weiter zu wachsen. Alle internationalen Delegierten sind
zu einem am 12.Mrz 2012 stattfindenden Begrungsempfang eingeladen, und das Networking
wird mit dem Satellite Executive of Year-Lunch und Empfang von Via Satellite, der Gala von
SSPI und weiteren Veranstaltungen fortgesetzt! Weitere Informationen finden Sie auf
www.SATELLITE2012.com/networking.html.
Melden Sie sich noch heute an!
Melden Sie sich noch vor dem 14.Dezember 2011 unter www.SATELLITE2012.com mit Ihrem
VIP-Code DOC an, um Preisnachlsse fr die Konferenz und kostenlosen Zutritt zur Ausstellung zu
erhalten. Fr Tipps zur Beantragung eines Visums, Anforderung einer offiziellen Einladung oder fr
ausfhrliche Visum-Informationen besuchen Sie bitte www.SATELLITE2012.com oder senden Sie
eine E-Mail anregister@SATELLITE2012.com.
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As satellite-enabled communications continue to develop, you want to perfect what is working and restore what is not. You want the best advice from experts in
the community and the newest technology the marketplace has to offer. SATELLITE 2012 is a one-stop-shop where you can experience a multitude of options in
products and services and learn from the individuals who have forged ahead in satellite-enabled communications.
Conference
SATELLITE 2012 offers a robust and comprehensive conference program consisting of more than 50 sessions and workshops designed to send you back to the workplace with market
insights and solutions suited for your needs. Three hundred experts and thought leaders in the satellite-enabled communications marketplace will lead you through case studies, lessons
learned and best practices.
To view the entire Conference program, visit www.SATELLITE2012.com/conference.html.
Exhibition
More than 325 market-leading companies from all over the world converge in one place at one time to bring you the latest products, services and applications. Product categories
include: broadband technology, cable connectors, conditional access systems, consumer electronics, digital broadcasting, e-commerce, teleport engineering equipment, IP networking
services, microwave and RF, reception equipment and antennas, telecommunications carriers, transmission services, VoIP solutions and web casting. Visit www.SATELLITE2012.com for
the entire list of exhibiting companies.
Networking
SATELLITE 2012 is the premier event for networking in the satellite-enabled communications marketplace. Build the relationships to help grow your business with more than 14 hours
of networking events. All International Delegates are invited to the Welcome Reception, held 12 March 2012 and the networking continues with Via Satellites Satellite Executive of Year
Luncheon and Reception, SSPIs Gala and more! Visit www.SATELLITE2012.com/networking.html for more information.
Register Today!
Register today at www.SATELLITE2012.com with VIP Code: DOC prior to 14 December 2011 for discounts on the Conference and for free access to the Exhibition. For tips on applying for
a visa, an official letter of invitation or visa details, visit www.SATELLITE2012.com or email register@SATELLITE2012.com.
The Center of the Satellite

Communications Universe
Traveling to Washington, D.C.
Three International airports serve Washington, D.C.
Washington Dulles International Airport (IAD) located in Dulles, Virginia, is approximately 26 miles west of
Washington D.C.
Ronald Reagan Washington National Airport (DCA) is approximately 6 miles from the center of Washington
D.C.; the Metro (subway) is accessible from the terminal.
Baltimore/Washington International Airport (BWI) is approximately 30 miles east of Washington D.C.
Hotel Accommodations
SATELLITE 2012 secures exclusive discounts through our official hotels: Renaissance, 999 9th St. NW; Hampton
Inn, 901 6th St. NW; Embassy Suites, 900 10th St. NW and Marriott at Metro Center, 775 12th St. NW.
To receive the discounted room rate, you must book your hotel through the official housing bureau, onPeak. You
can book online at www.SATELLITE2012.com or over the phone by calling +1-312-527-7300.
onPeak can also assist in making flight arrangements and booking a rental car.
Register Today!
Visit www.SATELLITE2012.com and register today using VIP Code: DOC and admission to the Exhibit Hall Only is free.
Register for the Conference or Pre-Conference prior to 14 December 2011 and take advantage of more than $600 in
discounts. For more tips on applying for a visa and an official letter of invitation, visit www.SATELLITE2012.com or
email register@SATELLITE2012.com.
For assistance in obtaining a visa and securing local language support, please check with your local U.S. Commercial
Service located in most U.S. embassies and consulates.
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Exhibition: March 12 14, 2012
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1. Publication Title: Via Satellite 2. Publication Number: 1041-0643 3. Filing Date: 9/29/11
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Business Office Publisher: Access Intelligence, LLC, 4 Choke Cherry Road, 2nd Floor, Rockville, MD 20850-4024 9. Full Names and Complete Mailing Addresses of Publisher, Editor,
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20850-4024 Editor: Mark Holmes, 4 Choke Cherry Road, 2nd Floor, Rockville, MD 208504024 Managing Editor: Debra Richards, 4 Choke Cherry Road, 2nd Floor, Rockville, MD
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55 East 52nd Street, 33rd Floor, New York, NY 10055 11. Known Bondholders, Mortgagees,
and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds,
Mortgages, or other Securities: None 12. Non-profit organization: not applicable. 13. Publication: Via Satellite 14. Issue Date for Circulation Data: September 2011.
Average No. of
No. Copies of
15. Extent and Nature of Circulation:
Copies Each Issue
Single issue
During Preceding
Nearest to
12 Months
Filing Date
a. Total Number of Copies (Net press run)
15,310
15,630
b. Legitimate Paid and/or Requested Distribution
(1) Outside County Paid/Requested Mail Subscriptions
13,100
13,403
(2) Inside County Paid/Requested Mail Subscriptions
0
0
(3) Sales Through Dealers and Carriers, Street Vendors
0
0
(4) Requested Copies Distributed by Other Mail Classes
5
3
c. Total Paid and/or Requested Circulation
13,105
13,406
d. Nonrequested Distribution (By Mail and Outside the Mail)
(1) Outside County Nonrequested Copies
621
625
(2) Inside-County Nonrequested Copies
0
0
(3) Nonrequested Copies Distributed Through the USPS
by Other Classes of Mail
0
0
(4) Nonrequested Copies Distributed Outside the Mail
(Include Pickup Stands, Trade Shows, Showrooms,
and Other Sources)
1.138
1,100
e. Total Norequested Distribution
1,759
1,725
f. Total Distribution (Sum of 15c and 15e)
14,864
15,131
g. Copies not Distributed (Office, Returns, Spoilage, Unused) 446
499
h. Total (Sum of 15f and g)
15,310
15,630
i. Percent Paid and/or Requested Circulation
88.17%
88.60%
16. Publication of Statement of Ownership for a Requester Publication is required and will
be printed in the November 2011 issue of this publication
17. Signature of Owner: Don Pazour Date: 9/29/11
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Company
DH Satellite
Digicast Networks Inc.
Digital Voice Systems Inc.
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e2v
EADS Space
EASi (Efficient Antenna Systems Inc.)
Easy Trading Communications Inc.
Echostar
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Force Inc.
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Geosync Microwave
Gilat
GL Communications Inc.
Global Communications Solutions Inc.
Global Digital Media Xchange Inc.
Globecomm Systems
Glowlink
Gulf Communications International
HDTV Uplink
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Hispasat
Honeywell ERI
Hughes
IDB Systems
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ILC
Integral Systems Inc.
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International Launch Services
Intorel
Irdeto Access
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digicastnet.com
dvsinc.com
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space.eads.net
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etcny.net
echostarfixedsatellite.com
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evertz.com
flextronicssoftware.com
forceinc.com
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gd-is.com
gd-ns.com/space
geosyncmicrowave.
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gl.com
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Company
Website
ITS Electronics, Inc.

ITT Industries
Ironlink Communications
J A Taylor & Associates
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JSAT International Inc.
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dollars andsense
B y O we n D. K u r t i n
The New Normal, Part II

Last month, we reviewed the fiscal, economic and political factors
in both the Eurozone and the United States underlying the
new normal, an emerging era of low growth, low interest
rates, slashed government spending, higher unemployment
and hoarded cash on corporate balance sheets. This
combination of factors may take a greater toll on the
satellite sector than did the great recession of 20082009. Several analysts insist that the global economy has
actually never emerged from that recession. The challenge
for the industr y is how to sur vive and thrive in the new
economic environment. Several ways come to mind.
As I noted in my May 2011 column, Straight Talk on Subsidies, the space sector is and has always been supported by both direct and indirect subsidies. Some subsidies
are so indirect that their recipients do not recognize them
for what they are. But this is an era in which subventions
ranging from spending on aerospace and defense contractors to direct development loans and even the export credit
agency financing so critical to several recent projects may
become unavailable, so it is a good time to kick the subsidy
habit, while of course using whatever public and quasi-public finance remains available. However, it will be difficult to
justify sovereign guarantees of private debt when sovereign
debt itself is in question.
In this environment, that hoarded cash on corporate balance sheets as a source of satellite finance should be actively sought. It is the largest source of finance out there that
is not politicized and that does not have to be offered on a
credit card. The cash has remained on the sidelines due to
Call for Nominations!

For Via Satellites Satellite Executive
of the Year 2011 Award!
EACH YEAR at the SATELLITE Conference and Exhibition, Via Satellite magazine honors the most
outstanding industry executive of the year.
The honoree is chosen for durable contributions made to the global satellite market including innovative
technologies, best practices, important services, or any combination of the above mentioned. Likewise, it
recognizes lasting contributions of these achievements.
We are now inviting you, our readers, to nominate executives for the 2011 Satellite Executive of the Year
Award. The submissions must include the following:
The most significant achievements of the company under the executives leadership during the past
calendar year.
The lasting impact those achievements made to the global satellite market.
Supporting materials (press releases, company articles, etc.) also can be submitted with
the nomination.
PanAmSat Founder, Rene Armstrong was our first Via Satellite Satellite Executive of the Year in 1988. Since
then we have celebrated the achievements of more than a dozen industry visionaries. Some of our choices
have been controversial, others have been obvious. In any case, it has always been invigorating to debate
the merits of our nominees, and to share our conclusions with the Via Satellite community.
To nominate someone for this prestigious award, go to

SatelliteTODAY.com/nominations
PREVIOUS AWARD WINNERS:
2005 Satellite Executive

of The Year
Jean-Yves Le Gall
xCEO
Arianespace

of The Year
Patrick DeWitt
CEO
Space Systems/Loral

of The Year
Kengi Chen
Director, Spectrum
Management and
Operational Planning
Inmarsat

of The Year
Kalpak Gude
Deputy General Counsel
Intelsat
2010 WINNER
Petra Mateos
Chairwoman
Hispasat

of The Year
John Lothian
VP, Space Development
SES

of The Year
Pradman Kaul
Chairman and CEO
Hughes Network Systems

of The Year
Peter Shaper
CEO
CapRock Communications
Deadline for Nominations

December 15, 2011
19276
dollars andsense
uncertainty about the economic outlook and government
policy, but must be paid out in dividends or invested at some
point. The encouragement of a new generation of strategic
investors in the satellite sector would also be a welcome
development. Strategic investment could take the form of
vertically integrated providers both up and down the supply
chain as well as more generalist players looking for diversification into new businesses. Like the advent of private
equity into the sector in 2003-2004, strategic corporate
investment could bring new resources ranging from intellectual property to cash infusions into the space business
as well as access to new markets, depending on who these
investors are.
In this environment as well, cost-effective and creative
unconventional approaches such as wider development of
hosted payload-like solutions to effectively share satellite
bus and launch vehicle costs among payload operators,
both from the public and private sector, may become more
important and prevalent. The more options become standardized for sharing payloads, buses and launch vehicles
among operators, the better the industry will be able to
function in the new economic order.
It is also an environment to encourage entrepreneurial
activity in satellite manufacture and launch. There will always
be a market for the largest satellites carrying the greatest
number of transponders and heavy lift launch vehicles. But
it is a limited market, with a few main players competing
for, at most, one or two more contracts per year than their
average, while fundamentally counting on their share of a
small number of orders. Operators spread these available
contracts among those players to maintain competition and
keep margins tight (with the exception of multiple vehicle
dollars andsense
and multi-launch contracts), and new market entrants in
manufacture and launch services nipping at their heels. At
some point, the relative stasis is going to be broken, and
it will likely be those who, on both the manufacture and
launch sides, can significantly lower the cost of access
to space. Those players may increase supply, but they
may also create new demand, something the industr y
critically needs.
Finally, technology and technology par tnerships will
also play a role in confronting the new normal. Technology transfer programs with universities and polytechnic
institutions should be encouraged. Specific economic
efficiency-promoting technologies should be aggressively
pursued. If in-orbit satellite servicing and refueling projects become a reality, the industry will be upended, but is
likely to emerge better able to confront an era of scarce
public and private finance. Improved battery storage and
efficiency will also create a leaner industr y, as will frequency interference improvement.
The satellite industry has a great record of weathering
economic turmoil, but the current conditions demand more
than complacency based on past performance. This is an
environment to reward creativity. If the satellite industry
keeps renewing itself, it may be buffeted, but will stay
aloft.
Owen D. Kurtin is a practicing attorney in New York City and a founder and principal of private investment firm The Vinland Group LLC. He may be reached at okurtin@
kurtinlaw.com.
W W W. s at e l l i t e t o day. c o m V i a S at e l l i t e m ag a z i n e J u ly 2 0 1 1

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