BUILDING

B
B
BALANCE

defined by the ACLU

(American Civil Liberties Union)
When law enforcement and private security target people of color

project statement
Racial injustice is an issue that has been ignored for many years. Growing
increasingly worse, every year people of color are profiled and treated unfairly by
the justice system. Building Balance is a campaign to address this issue and
empower everyday people to make a change, starting in their own communities.
Lets build a balance between the people and the justice system, so that every
person, no matter what race can have equal opportunity in todays world.

presentation
Primarily infographic, with accompanying visuals to add to appeal.

step-by-step
(through an experience map)

touchpoints

touchpoint
purpose

touchpoint
owner

point of
relationship
mental
physical

start

viewer
impact
mental
physical

effectiveness
+ positive
- negative

catch the viewers eye

intital draw to experience

read first infograph

wall graphs

be attracted
to colors

initial shock
from facts

viewer

invite friends explore more

touchpoints

point of
relationship
mental
physical

touchpoint
purpose

viewer
impact
mental
physical

touchpoint
owner

effectiveness
+ positive
- negative

introduction/educate

become intrigued
to learn more

read statement and develop

big idea and purpose

viewer

statement

impressed

question
interest

move further
into experience

touchpoints

touchpoint
purpose

touchpoint
owner

point of
relationship
mental
physical

viewer
impact
mental
physical

persuade to donate

see large wall

of visuals

be shocked by
information

effectiveness
+ positive
- negative

infographic

saddened

motivated

question why? question what

can I do?

discredit/
disbelief

artist

take pictures

social media
post

nish
touchpoints

touchpoint
purpose

touchpoint
owner

point of
relationship
mental
physical

viewer
impact
mental
physical

make change in
community

become persuaded to
make a difference

purchase the box

start speading message

effectiveness
+ positive
- negative

the box

engergized

inspired

question why? question what

can I do?

discredit/
disbelief

buy the box

viewer & artist

social media
post

the space

the box

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B