Portfolio: Jake Slivka

Contact
Jake Slivka:
6124 S Mt Vernon Drive
Murray, Ut. 84107
801.870.7999
sli09001@byui.com

Contents
Montage
Montage
Logos
Letterhead
Business Card
Business Card
Brochure
Brochure
Flier
Event
Ad
Imaging
Web Page
Imaging
Letterhead
Web Page
Logos
Event Ad
Flier

Montage
Date: February 13, 2015
Course/Instructor: Visual Media, Cory Kerr
Process: I began by gathereing eight different
images from the web. After editing the earth I
added the background nebula and the beam of
vertical light. I used a mask to blend the images. By
using a color balance filter I added more violet to the
entire image in order to give it a sense of unity.
Saturn, Mars, Venus, and Jupiter were all separate
images that were cut using the laso tool. I applied
masks to each of these images in order to further
blend them. The green nebula at the top of the
image was then added in order to complete my
color scheme. Text was then added as I created an
individual text box for each line. By adjusting the
opacity of the letters I achieved a sense of hierarchy.
Program/Tool: Adobe Photoshop

Business Card
Date: March 1, 2015
Course/Instructor: Visual Media, Cory Kerr
Description: A business card designed with an
original logo.
Process: By using the shape and pen tool I
was able to create a simple logo in Adobe I
llustrator. The Pathfinder tool allowed me to
blend these shapes and combine them.
Transferring these designed to InDesign, I
then converted them into their jpeg and
pdf formats.
Audience: Families in the Tucson, Arizona
area who are looking for a friendly place to
have dental work done. These business cards
present the practice as professional
and quality.
Tools: Adobe Illustrator and InDesign.

Rockside Dental
Matthew Slivka, DMD
8275 N Silverbell Rd Suite #101
Tucson, Az 85743
Call us at 520.505.4428
email: slivka@rockside.com
web: www.rocksidedmd.com

Comfortable Dental Care with

Personal Service

Brochure
Date: March 28, 2015
Course/Instructor: Visual Media, Cory Kerr
Description: A two-sided color brochure.
Process: (Programs, Tools, Skills): I began this project
by sketching ideas and practice folding in order to find a
good layout for my brochure. I then used Adobe Indesign
to place markers and
margins so that the front and back of my design would
match up. Images were edited in Photoshop in order to
combine elements. I used repetition among the images as
Jupiter and Europa mirror the Earth and its moon when
unfolded. The logo was created purely in Illustrator using
a font I font online and laid on top of the image.
Programs/Tools: Adobe Illustrator
and Photoshop.
Message: Inform the reader about Europa and why the
scientific community has interest in it.
Audience: Individuals who want to learn about science
and the solar system.

Imaging
Date: February 8, 2015
Course/Instructor: Visual Media, Cory Kerr
Description: Demonstrate skills in photography and Photoshop. Learn to edit an original picture and add different
color and design elements.
Process: This image consists of primarily two
pictures. I captured this shot of a fierce leopard in the
university museum. I then photographed the university
greenhouse in order to create a jungle
setting for the backdrop. I used the burn tool in
Photoshop to great extent in order to get the lighting
within both pictures to flow naturally. I then used the
sharpen tool in order to bring out the eyes and teeth of
the cat. A very important part of blending the cut image
of the cat with his jungle background was the use of the
smudge tool. This took care of the jagged edges which
made the picture seem
unnatural. By incorporating design elements I was able to
structure an information card along the
bottom left hand side of the image. By using the eye dropper tool I orchestrated the gold part of the globe to match
with the lighter parts of the leopard.

Letterhead
Date: March 1, 2015
Course/Instructor: Visual Media, Cory
Kerr
Description: A letterhead designed with an
original logo.
Process: For the letterhead, I placed the circular design on the top of the page. I then
expanded the logo to cover the width of
the page. I placed a colored background to
match the color scheme and then turned the
transparency to 5% to achieve a light tint to
the letterhead. I did the small with the logo
design of the mountain to give the body of
the letter a unique marking.
Tools: InDesign

Matthew Slivka, DMD

8275 N Silverbell Rd, Suite #101
Tucson, AZ 85743
520.505.4428
slivka@rockside.com
www.rocksidedmd.com

Web Page
Date: March 15, 2015
Course/Instructor: Visual Media, Cory Kerr
Description: The purpose of this activity is to
build a webpage that will showcase an original
logo that I have created. This required a basic
knowledge of html and css coding.
Process (Programs, Tools, Skills): By
using css and html, I created a custom code
for my webpage. I used the TextWrangler app
to complete this project.
Message: Rockside Dental is a local,
family dental office.
Audience: My target audience is that of families and individuals who are seeking both a
professional and familiar service.
Tools: Textwrangler

Logos
Date: February 22, 2015
Course/Instructor: Visual Media, Cory Kerr
Description: A variation of logo designs for the same company.
Process: By using strictly Adobe Illustrator I was able to create three unique and original designs. I used the shape tool
to construct different images. Through the use of Pathfinder
tool, I was able to
delete sections of shapes in order to achieve the look I desired. I utilized strokes in order to create
disconnect among my images and make something unique.
I used light colors for the background of each logo, which in
turn allowed the rest of the
images to stand out.
How these logos represent the company: Rockside Dental is
a dental practice in Tucson, Arizona. The Saguaro cactus and
the rocky landscapes are iconic of this region. These logos
present the company as a friendly place that families and individuals can trust. They are professional yet vibrant, taking
the colors of the region and incorporating them into a
meaningful representation of where these
people live.

Rockside Dental

Rockside Dental

Rock
Side
Dental

Rockside
Dental
Matthew Slivka, DMD

Event Ad
Date: February 1, 2015
Course/Instructor: Visual Media, Cory Kerr
Description:
A color event ad with a full bleed. Designed
using only Microsoft Word and scanner.
Process:
After creating multiple sketches I found the idea of what I
wanted my main theme to be. I then searched the University library for an image that would help convey my message.
After
scanning the image I used Microsoft Word to design shapes
and text boxes for the message. I kept the majority of the
white space given in the image in order to maintain an open
feeling to the ad.
Message:
This fund raiser has been put together to benefit veterans
who have fought for our country. I
created this flier to inspire a sense of duty to those returned
soldiers who are in need of help. My hope is to bring people
to the event with a desire to give back.
Audience:
All who are willing to give back.

Flyer
Date: January 25. 2015
Course/Instructor: Visual Media, Cory Kerr
Description: Black & White promotional flier for a graduate
leadership conference.
Process: I first created sketches in order to put my ideas
down on paper. After choosing a basic
structure I created the design layout with
InDesign. I used boxed for repetition with darker boxes
to attract the viewer to the most important information. I
blended the image with white space in order to make it flow
through the design. I was given the logo, image, and content
for this project.
Message: I am reaching out to recent high school graduates,
who are in search of a career path that will help further develop their leadership skills.
Audience: Recent high school graduates,
ages 18-20.

Graduate
Leadership Conference

Do you want to have the

compititive edge in businness?

October 21
8 a.m. - 5 p.m.

Lincoln Convention Center

Come learn how at Vouant
Communications annual Graduate
Leadership Conference.
Vouant Communications is devoted
to helping tomorrows leaders gain
essential leadership skills in the
workplace. During this dynamic
three-day semnar, attendees will
meet with top executives of Vouant
Communications to discuss
breakthrough leadership techniques,
while cultivating attributes of
leadership that will market to
any employer.
Conference is available to
graduating seniors. Space is limited.

Registration and more information available at http://www.vouantcommcom/leaders