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The relation between risk and return that usually holds, in which one must be willing to accept
greater risk if one wants to pursue greater returns. Also called risk/reward trade-off.
Low risks are associated with low potential returns. High risks are associated with high potential
returns. The risk return trade-off is an effort to achieve a balance between the desire for the
lowest possible risk and the highest possible return. The risk return trade-off theory is aptly
demonstrated graphically in the chart below. A higher standard deviation means a higher risk and
therefore a higher possible return. A common misconception is that higher risk equals greater
return. The risk return trade-off tells us that the higher risk gives us the possibility of higher
returns. There are no guarantees. Just as risk means higher potential returns, it also means higher
potential losses.
All financial decisions involve some sort of risk-return trade-off. The greater the risk associated
with any financial decision, the greater the return expected from it. Proper assessment and
balance of the various risk-return trade-offs available is part of creating a sound financial and
investment plan.
In an investment arena, one must compare the expected return from a given investment with the
risk associated with it. Generally speaking, higher the risk undertaken, more ample the return;
conversely, the lower the risk, the more modest the return.
FINANCIAL PLANNING- Financial management frames financial planning which includesdetermination of capital requirement, methods of raising funds, etc.
FINANCIAL ANALYSIS- Financial management makes financial analysis of the performance
of any enterprise to access the effectiveness of the financial activities.
FINANCIAL CONTROL- Financial management implements control over the financial
activities of the business enterprise. Financial control ensures effective use of funds in a planned
way.
CREDIT MANAGEMENT- Financial management arranges for credit management. Credit
management ensures the flow of cash in the business enterprise.