MANAGEMENT EDUCATION

Unique service : Psychiatrist in CAMPUS for Students.

A psychiatrist is a physician who specializes in psychiatry and is certified in

treating mental disorders . Students concern mainly with psychological problems can be treated
effectively & created better managers.

By imparting this Service conducive environment for learning can be provided. The
basic purpose of any college is to provide quality education. This is what the students are here for
development & this can be Value for money. These programmes are held to imbibe the
importance of management. With the aim to provide something beyond the education. This will
help to enrich the lives & provide value enhancement for them .

Psychiatrists are either physicians who specialize in treating mental illness or

scientists who are qualified as doctors in the academic field of psychiatry. All psychiatrists who
treat individuals clinically are physicians. Research psychiatrists—like researchers in other
medical fields such as immunologists—may or may not be physicians, depending on their
qualifications. This varies internationally.

Subspecialties

The field of psychiatry itself can be divided into various subspecialties.[2] These include:

• Addiction psychiatry

• Child and adolescent psychiatry

• Consultation-liaison psychiatry

• Cross-cultural psychiatry

• Emergency psychiatry

• Forensic psychiatry

• Learning disability

• Neurodevelopmental disabilities

• Neuropsychiatry
 • Psychosomatic medicine

Marketing mix, defined as the ele-ments an organization controls that can be

used to satisfy or communicate with customers. The traditional marketing mix is composed of
the four P’s: product, price, place (distribution), and promotion.
These elements appear as core decision vari-ables in any marketing text or
marketing plan. The notion of a mix implies that all of the variables are interrelated and depend
on each other to some extent

The service marketing mix comprises of the 7’p’s. These include:

• Product
• Price
• Place
• Promotion
• People
• Process
• Physical evidence.

MARKETING MIX OF SERVICES PROVIDED :

Product Place Price Promotion People Process Physical

Evidence

Counseling Campus Value Internet Recruiting Optimizing Signage

Pricing activities
 Prompt Intermediaries Price Web Education Student Assurances
Service levels Planning Mapping

Quick Emails, Pre Advertising Training Creating Guarantee

Response Telephone. Decided Category &
Statements

Query Touch Points Hoardings, Team Stress Reports &

Tools Signage Building management Track
record

24- 7 Students Free Involvement Service

Corner Counseling of students Scape

Product

Unique Characteristics

1. Counseling

2. Prompt Service

3. Quick Response

4. Query Tools

5. 24- 7

1. Counselling
 The single motto is to create a good human being & flawless students. Realisation is
very important as student part in order to make them successful. Personal Counseling will
help to create a strong platform for growth serve the motto & help to give finishing touch
for personal development.

2. Prompt Service

Prompt means quick response to student important for relaxation & development.
Stress management along with anger management is very important.

3. Quick Response

At this age students are less patient. So chances are students enjoyment & trust will be
lost. So fast Service is required.

4. 24- 7

Psychiatrist Should be made avaliable anytime, anywhere for student development.

2.. Place

Unique Characteristic

1. Campus

2. Intermediaries

3. Emails, Telephone.

4. Touch Points

3. PRICE (( VALUE PRICING )

1. Value pricing

2. Price Level

3.Pre decided

Pricing also becomes very complex in services where “unit costs” needed to
calculate prices may be difficult to determine, and where the customer frequently uses price as a
cue to quality.
 Penetration pricing – Making market paradigm change –

fees for Unique programmes

1. The price of a renowed psychiatrist is about 5000Rs per visit.

2. New Psychiatrist can be appointed here as to cater the needs of Students.
3. Experienced psychiatrist can charge high fees so accordingly college can decide & vary
accordingly
4. This unique service can give a institute a good reason for fee hike .
5. Fees can be increased by at least 25, 000
6. This can be value for money in point of view of Students as well as their parents.
7. Win – Win situation at both sides.
8. Customer Defines Value as Quality for the Price Paid.

PROMOTION

1. Internet

2. Web Planning

3. Advertising

4. Hoarding

5. Signage

EXTENDED MARKETING MIX

People

1. Recruiting

2. Education

3. Team Work

4. Training

1. Recruiting

A team should be prepared to handle all the queries of students in quick, fast response
should be provided. An essential ingredient to any service provision is the use of
appropriate staff and people. Recruiting the right staff and training them appropriately in
the delivery of their service is essential if the organisation wants to obtain a form of
competitive advantage. Students make judgments and deliver perceptions of the service
based on the people they interact with. Staff should have the appropriate interpersonal
 skills, aptititude, and service knowledge to provide the students that consumers are
paying for. Organisations aim to apply for the Investors in People accreditation, which
tells consumers that staff are taken care off by the company and they are trained to certain
standards.

2. Education

Students can be made realized about their potentials & strengths. To overcome their
weakness & provide good insights into their life. Better thought process can be invoked
in them.

33 prT3333raining

Process.

Refers to the systems used to assist the organisation in delivering the service. What is the
process that allows organsation to obtain an efficient service delivery?. An efficient service that l
foster student loyalty and confidence in the physician.

Process should reinforces its position. Students should enjoy the services made available to
them. It should be well positioned in minds of students that will not only be attracted but also
motivated towards the work. This will create positive change in minds of students. For that
taking students into confidence is necessary.

Process starts with collecting all the Data of all the students, their behavior, their Culture and
analyse each student with this criteria & categorise them accordingly.

Thus steps of process would be Collect all data of students

Analyse all data with all data tools.

Observe the student at every touch point in college

Categories them accordingly on basis of their needs

 Counselling Process

Process can be made effective & joyful by :

1. Data maintainace where all types of details is available while analyzing.

2. Week Counseling

3. Personal attention to each students.

4. Assigning each students specific time in such a way that each student get expose to
service in each week.

5. With that flexible hours to be provided which allows each student to interact each day
without prior appointments.

6. Emergency situation will be preferred.

7. Open feed back to be provided.

8. 24-7 interaction through emails, help lines, permission to meet at residents at night, at
holidays etc.

9. Students should be made part of process by allocating one mediator within 25

students so that direct flow of information can be provided.

Physical Evidence

Where is the service being delivered? Physical Evidence is the element of the service
mix which allows the consumer again to make judgments on the organisation. If you walk into a
restaurant your expectations are of a clean, friendly environment. On an aircraft if you travel first
class you expect enough room to be able to lay down!
Physical evidence is an essential ingredient of the service mix, consumers will make perceptions
based on their sight of the service provision which will have an impact on the organisations
perceptual plan of the service.

Physical Evidence can be provided by

1. Signage

2. Assurances

3. Gurantees & Statements

4. Reports & Track record

5. Service Scape

Conclusion
Thus a psychiatrist can create a lot of differention and sustain competitive
advantage for college. As countries like India students are committing suicide
every 5 min. This step can create a great & significant change in life of students
in developing their personality.