Bethany Ellis

Portfolio

Contact
Bethany Ellis
6 Fairway Ln #2
Logan UT, 84321
801.822.1913
bethany.j.ellis13@gmail.com

Table of
Contents
3 | Business Card
5 | Letterhead
7 | Web Page
9 | Flier
11 | Logos
13 | Brochure
15 | Montage
17 | Event Ad
19 | Photodesign

Business Card
Description

Creating a matching business card and letter

head using personal logo.

Date

2/28/15

Course/Instructor:
Comm 130 Section 12
Caryn Esplin

Program(s)/Tools:
Adobe Illustrator
Adobe InDesign

Objectives

Create a new logo for a company or personal use,

and made a matching business card and letterhead.
A design that is consistent with business
card and letterhead.
Use appropriate typography rules
Use basic tools of InDesign and Illustrator

Process

I started by created a company with a theme and

purpose to design accordingly. I then drew up
severeal choices, and chose the simplest version. I
decided to go with a flat simple look. I used a circle, and spaced the word zulu in the middle to fit.

Letterhead

bethany ellis
zulu

801.822.1913

vonzulu.com
bellis@vonzulu.com
649 S 300 W
Logan UT, 84321

Description

Creating a matching business card and letterhead

using personal logo.

Date

2/28/15

Course/Instructor:
Comm 130 Section 12
Caryn Esplin

Program(s)/Tools:
Adobe InDesign
Adobe Illustrator

Objectives

Create a letterhead and business card to match.

Design that is consistent throughout designs
Use basic tools of InDesign and Illustrator.

Process

I used the same logo and color scheme as the

business card, and place it in the upper left hand
corner. I decided to put the information there as
well to balance out the logo on the bottom. With
the bottom logo, I changed the opacity to 12% to be
a watermark on the page.

zulu

Web Page
Description

Build a web page to display the logo that has been

previously made.

Date

3/15/15

Course/Instructor:
Comm 130 Section 12
Caryn Esplin

Program(s)/Tools:
TextWrangler
Adobe Photoshop

Objectives

Size and optimize image to be fit for the web.

Write up content that would show the process of
making the logo and how it appeals to the audience
Wrote HTML and CSS to get desired layout and
design that I wanted
identified hex colors

Process

I started with sizing the logo so that it fits with the

web page. Then I focused getting all the information on the page with the HTML. After that, I
added design to the page with basic CSS.

Flier

Graduate

LEADERSHIP
Conference

Description

Black and white flier to promote a graduate

leadership conference.

Do

you want to have the

Date

1/24/15

Course/Instructor:
Comm 130 Section 12
Caryn Esplin

Program(s)/Tools:
Adobe InDesign

Objectives

Create a flier that will attract recent

college graduates.
Design that flows and easy to follow
Use appropriate typography rules
Use basic tools of InDesign

Process

I was first provided with the content and pictures

for this flier. I then created different sketches of
possible designs, and picked my favorite out of
those. I started the design by getting the largest
shapes in the space and then filled in with the content. I created a continuing theme with the circles
and added interest with various text sizes.

Vouant Communications
is devoted to helping
tomorrows leaders gain
essential leadership skills
in the workplace.

competitive edge in

business?

During this
dynamic three day
seminar, attendees will meet
with top executives of Vouant
Communications to discuss
break through leadership
techniques, while cultivating
attributes of leadership
that will market to
any employer.

October 21
8 a.m. 5 p.m.
Lincoln Convention Center

Registration and more information available at

http://www.vouantcomm.com/leaders

Conference is available to
graduating seniors.
Space is limited.

Logos
Description

Create three logos for personal or business use.

The logo needs to represent the person or business
in theme of the design.

Date

2/22/15

Course/Instructor:
Comm 130 Section 12
Caryn Esplin

Program(s)/Tools:
Adobe Illustrator

Objectives

Create three logos to represent a company

Use rules of typography

Process

I did thumbnails of several ideas and chose my

favorite three. I started them by doing the general
shape and then added the type. I shaped the type
to fit the shapes and also made sure that there was
complementing fonts.

Brochure

Back with flap over front

Description

This brochure was created to display something

of our choosing. I was told to create the idea, the
logo, and the brochure. This is a trifold brochure.

Date

3/29/15

Course/Instructor:
Comm 130 Section 12
Caryn Esplin

Program(s)/Tools:

Front

Adobe InDesign
Adobe Photoshop
Adobe Illustrator

Objectives

Create a brochure that presents an idea and keeps

attention from audience
Design that is coherent and flows well from
page to page
Use tools of InDesign, Photoshop,
and Illustrator

Process

To start, I came up with the idea of the brochure.

I created a logo that fit the theme, and created a
color scheme. I then gathered pictures and information. Before I began, I created guidelines to help
with layout. I then laid out the information on
front and back, along with pictures.

Inside

Montage
Description

Blend two photos together to portray a

message of our choosing.

Date

2/15/15

Course/Instructor:
Comm 130 Section 12
Caryn Esplin

Program(s)/Tools:
Adobe Photoshop

Objectives

Create a poster that conveys a message.

Use appropriate typography rules
Use basic tools of Photoshop.

Process

I started this poster out by finding the quote to get

an idea of a theme for the design. After choosing
one from the poem Touch of the Masters Hand
and found two pictures that I felt would convery
this message. Using Photoshop, I enhanced the
coloring of the pictures so they matched, and also
blending the two pictures together. I then plaecd
my text in a spot that was appropriate.

Event Ad
Description

Create an event ad by scanning a photo from a

magazine and using only Microsoft Word
to create the ad.

Date
2/1/15

Course/Instructor:
Comm 130 Section 12
Caryn Esplin

American Farmers

Winter
Ball

Program(s)/Tools:
Home Scanner
Microsoft Word

Objectives

Create an event ad that is appealing to the chosen

audience and will keep their attention.
Design that flows and easy to follow
Use appropriate typography rules
Use tools of a scanner and Microsoft Word

Friday, Feb 13
Dinner at 6 pm
Dance at 8 pm
$20 per couple

Process

I started by looking for a picture of high quality in

a magazine, and chose the frosted apples. I then
used the publisher view on Microsoft Word to add
in the shapes and text. I used both the background
and the text to create the flow of the ad. To get the
right color, I used the eye dropper tool.

All proceeds
go to supporting
local farmers to keep
fresh, homegrown
foods available in
our town.

For more information email: farmerswinterball@gmail.com

Photodesign
Description

Display photography skills as well as post image

processing skills. In addition to this, deciding on
a color scheme and incorporating that throughout
the design.

Date
2/8/15

Course/Instructor:
Comm 130 Section 12
Caryn Esplin

Love is

sharing your

POPCORN.
-Charles Schulz

Program(s)/Tools:
Adobe Illustrator
Adobe Photoshop

Objectives

Create a poster that is appealing to the audience

Take a photo that displays photography skills.
Design that flows and easy to follow
Use appropriate typography rules
Use basic tools of Illustrator and Photoshop

Process

I thought of an idea that I wanted to do, and since

I love Charles Schulz, I chose a quote from him. I
put pieces of popcorn on my coffee table and adjusted the settings of my camera to get the effect I
wanted. I then put it in iIlustrator to put the purple
background and yellow type.

Complementary
Gold Purple