PORTFOLIO

Adam Buys:

242 W. 6th S. #8
Rexburg, ID 83440
972.984.8718
adambuys14@gmail.com

1 Brochure
3 Montage
5 Letterhead
7 Event Ad
9 Flier
11 Business Card
13 Web Page
15 Imaging
17 Logos

Brochure
Description:

A two sided (duplex) folding brochure.

Date:
3/16/13

Course/Instructor:
Comm 130 Section 05
Eric Lybbert

Program(s)/Tools:
TextWrangler
Adobe Photoshop

Objectives:

Size and optimize an original logo as a .png for a

web page.
Write content to describe the process of creating
your logo and how it appeals to a target audience.
Design a web page using HTML to display a logo and
content.
Acquire a working knowledge of HTML and basic
understanding of CSS.
Identify hex colors for web design.
Compress multiple files in a zipped folder to
attach as one file.

Process:

I created this web page using only TextWrangler.

After I marked up all my content and inserted my
image, I attached a pre-made CSS document to my
HTML. I then used the colors from my logo as the
colors for my web page. I found these colors by
opening Photoshop and using the eyedropper tool.
I also changed my fonts to Times New Roman and
Verdana. I declared some backup fonts just in case
the viewers browser didnt have these fonts. I
also used padding around the logo and text so that
they would not be too close to the edge of the web
page. This was one of the most challenging parts
of working with CSS.

Montage
Description:

An insperational montage made by the blending

of two or more images, and the use of
typography.

Date:
2/12/13

Course/Instructor:
Comm 130 Section 05
Eric Lybbert

Program(s)/Tools:
Adobe Photoshop

Objectives:

Learn to manage Photoshop layers.

Learn to blend images together smoothly, using
masks.
Use filters.
Apply appropriate typography.

Process:

I started off by cropping the background image

to 8.511. I selected the conductor and moved
him to the background image, then I added a
mask. With black paint and a 100% opacity,
soft-edged brush, I painted away the hard
image edges.
With a larger black brush at 30% opacity
and 30% flow, I blended the image into the
background, so it looks like he is melting
into the secene. I repeated the process with
the train ticket, but I did not lasso the
ticket first. I just dragged the entire image
to the background image and started masking it
until it was a gradual blend. I finally added
some type with two contrasting fonts and I
added a layer style (soft, black shadow) to
make the text more legible.

Adam Buys
4090 Center Park Dr.
Colorado Springs, CO 80916
(719) 678-8549
abuys@ecopaper.com

Letterhead
Description:

Matching letterhead and business card

designed using a personally created logo.

Date:
3/2/13

Course/Instructor:
Comm 130 Section 05
Eric Lybbert

Program(s)/Tools:
Adobe Illustrator
Adobe InDesign

Objectives:

Create a new logo to fit a company or

personal image.
Design consistent layouts for a business
card and letterhead.
Use the basic tools of Illustrator &
InDesign.

Process:

I positioned the placed logo in the top

right corner of my letterhead. I made
sure to keep it at least .5 away from the
edges. I then typed my contact information
into a text box and positioned it on the
right hand side of the letterhead. I made
my name 12pt font to contrast with the 8pt
contact information. I added in a couple
dashed lines to unify the information and
to get some repetition. I also added a
large black and white version of the brief
case as a watermark. I kept the opacity to
about 3%.

Event Ad
Description:

A color full-bleed event ad to promote a

fundraiser using only Microsoft Word and a
scanner.

Date:
2/2/13

Course/Instructor:
Comm 130 Section 05
Eric Lybbert

Program(s)/Tools:

Microsoft Word
Epson Scanner
PDF2JPG.net (PDF converter)

Objectives:

Find, scan and import a high-quality

image.
Create a full-bleed design
Use text boxes for layout in Word.
Insert and edit images in Word.

Process:

I scanned the bike image, and then used

a Word image effect to delete most of the
background. This left a random white
pattern, so I added a shadow to give it
an artsy effect. Then I added boxes with
various shades of green in the background
for repetition and organization. I chose
one font with contrasting weights for
simplicity. I was surprised at how much I
could do with the hidden design features
of Microsoft Word. Now I know that I could
use it in a pinch.

Flier
Description:

Black & White promotional flier to promote

a graduate leadership conference.

Date:

1/12/2013

Course/Instructor:
Comm 130 Section 05
Eric Lybbert

Program(s)/Tools:
Adobe InDesign

Objectives:

Apply the design principles and use

appropriate typography.
Incorporate basic InDesign skills to
improve basic flier layout.
Create a project folder with image, logo
and InDesign document to keep links
intact.

Process:

I first created some sketches of my layout.

Then I used my sketch as a guide to create
this layout in Adobe InDesign. I used
black boxes for repetition and contrast.
I also emphasized one word in my title for
more contrast, and to create a good focal
point. I left white space and kept my body
copy small. I was given the image, logo,
and content for this flier.

10

Adam Buys

Chief Executive Officer

4090 Center Park Dr.

Colorado Springs, CO 80916

P: 719.678.8549
F: 719.544.7240

abuys@ecopaper.com
www.ecopaper.com

11

Business Card
Description:

Matching letterhead and business card

designed using a personally created logo.

Date:
3/2/13

Course/Instructor:
Comm 130 Section 05
Eric Lybbert

Program(s)/Tools:
Adobe InDesign

Objectives:

Create a new logo to fit a company or

personal image.
Design consistent layouts for a business
card and letterhead.
Use the basic tools of Illustrator &
InDesign.

Process:

I used the rectangle tool to create the

front and back outline of my business
card. I then copied/pasted the logo and
contact information onto this page. I kept
the logo and contact information about
the same size as the information on the
letterhead. I made sure that no important
information came any closer than 1/8 from
the edges. I also brought the dashed line
into the business card to help unify the
stationery pieces. Finally, I a enlarged
the brief case and put half of it on the
back of the business card.

12

13

Web Page
Description:

A web page designed to showcase a personally

created logo.

Date:
3/16/13

Course/Instructor:
Comm 130 Section 05
Eric Lybbert

Program(s)/Tools:
TextWrangler
Adobe Photoshop

Objectives:

Size and optimize an original logo as a .png for a

web page.
Write content to describe the process of creating
your logo and how it appeals to a target audience.
Design a web page using HTML to display a logo and
content.
Acquire a working knowledge of HTML and basic
understanding of CSS.
Identify hex colors for web design.
Compress multiple files in a zipped folder to
attach as one file.

Process:

14

I created this web page using only TextWrangler.

After I marked up all my content and inserted my
image, I attached a pre-made CSS document to my
HTML. I then used the colors from my logo as the
colors for my web page. I found these colors by
opening Photoshop and using the eyedropper tool.
I also changed my fonts to Times New Roman and
Verdana. I declared some backup fonts just in case
the viewers browser didnt have these fonts. I
also used padding around the logo and text so that
they would not be too close to the edge of the web
page. This was one of the most challenging parts
of working with CSS.

15

Imaging
Description:

A personally taken photograph that has been edited/

formatted using Photoshop.

Date:
2/6/13

Course/Instructor:
Comm 130 Section 05
Eric Lybbert

Program(s)/Tools:
Canon PowerShot Camera
Adobe Photoshop

Objectives:

Learn basic photography skills.

Use a digital camera to take a quality image, then download
it.
Size and crop the image.
Adjust image brightness, contrast, hue and saturation levels.
Use a selection tool to isolate a portion of the image.
Desaturate the selected portion of the image.
Use a filter or colorize a portion of the image.

Process:

I took this picture using my little Canon PowerShot camera.

Even though it was a point and shoot camera I was able to
take this nice shot. I then took my image into Photoshop
and cropped it to a 66 inch square. I then selected the
background using the quick selection tools, and applied the
gaussian blur filter. I finally desaturated the the background
color.

16

Adams Pizza Parlor

ADAMS

PIZZA

17

Logo
Description:

Three logo variations for the same company.

Date:
2/23/13

Course/Instructor:
Comm 130 Section 05
Eric Lybbert

Program(s)/Tools:
Adobe Illustrator

Objectives:

Create a variety of logos to fit a company or personal image.

Use the basic tools of Illustrator.

Process:

This was really fun to create a logo in Illustrator. I used the

ellipse tool to create the basic shape of the tomato. I then
used the direct select tool to manipulate some of the curves.
This gave the shape a more tomato look. I then used the
pen tool to make the stem and leaves. Most of the other
elements are just typography. I made sure to choose fonts
from contrasting categories to capitalize on the contrast. I
also tried getting some more contrast by changing the sizes
of the words.

18