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Portfolio

Elisa Hutchings

Contact

Elisa Hutchings

909 Lyon Pl Roseville, CA 95747

801-633-8566

elisahutchings@gmail.com

Table of Contents

Public Service Announcement - 4 Brochure - 6 Montage - 8 Event Advertisement - 10 Photodesign - 12 Business Card - 14 Stationary - 16 Logos - 18 Flier - 20

Public Service Announcement

Description

A public service announcement about vaccinating our children.

Date

3/12/2015

Course/Instructor

ART 235 Section 2 Anthony Carpenter

Program(s)/Tools

Adobe Illustrator, Adobe Photoshop

Objectives:

Based on your color comps and feedback, create your final posters. Be sure your posters relate to one another so they can stand together in a portfolio.

Process:

I first began by sketching out various ideas and options for different Public Service Announcements. Once I chose my concept I took pictures of the games that I would use as my backgrounds. I then used Illustrator to image trace the images. This created an almost drawn appearance to the images. I then added the text and the company logo. I then took the images I had created in Illustrator and placed them in a mock-up to give an idea of what they would look like if they were printed.

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Brochure

Description

Brochure to advertise the state of Utah.

Date

3/29/2015

Course/Instructor

Comm 130 Section 11 Emily Kunz

Program(s)/Tools

Adobe InDesign, Adobe Illustrator

Objectives:

Set up and align a two-sided, folded document. Create an original, new logo and use it in a brochure. Incorporate quality images. Incorporate at least four quality images, not including the logo. One should be clipped in Photoshop and text-wrapped in InDesign so the text follows the cutout shape of the image. Write at least 250 words of original copy in at least three paragraphs, headers, and subheaders. Trim for a full bleed and print in duplex (two-sided) color.

Process:

I started off by setting up the layout of the brochure in InDesign. I then found my images in the creative commons of Flickr. I opened them in Illustrator and image traced them into gray scale. This allowed me to pick and choose the parts of the image that I wanted to keep. To keep with the grunge theme I did remove some portions of the images. Once the images were finished I placed them into the layout and made sure that my body text wrapped around the images.

Utah by the Numbers 43 State Parks 7 National Monuments 5 National Parks 2 National
Utah by the Numbers
43
State Parks
7
National Monuments
5
National Parks
2
National Recreation Areas
1
National Historic Site
2 National Recreation Areas 1 National Historic Site We are much more than just a state,
2 National Recreation Areas 1 National Historic Site We are much more than just a state,
2 National Recreation Areas 1 National Historic Site We are much more than just a state,
2 National Recreation Areas 1 National Historic Site We are much more than just a state,
We are much more than just a state, we are a state of mind. Check
We are much more than just a
state, we are a state of mind.
Check out VisitUtah.com to plan
your next adventure.
Come visit Utah.

Ski and Snow

We really do have the greatest snow on earth. During the winter our mountains become the preeminent place to ski and snowboard. The 2002 Winter Olympics solidified our facilities and amenities. Want to go on even greater adventures? We also o er snowmobiling, snowshoeing, Nordic skiing and ski touring.

Outdoor

Arts and Museums

Want to engage your artistic side? Utah is home to a wide variety

of museums that are meant to enlighten, edify and enthrall.

Come visit the largest art museum in the Intermountain

West: The Utah Museum of Fine Arts. We are also home to

a great variety of performing arts: The Utah Shakespeare

Festival, in Cedar City, Utah Symphony | Opera, Ballet West.

History and

We come from a rich background of Mormon and Native American history. Dating all the way back to the prehistoric period, abounding in dinosaur fossils to the Puebloan cultures of the Anasazi to the forts of the pioneers. We became a state on January 4th 1896 and these cultures have combined to create the image and heart of Utah today.

recreation Culture You could spend years just exploring our national parks. Hike, Backpack and mountain
recreation
Culture
You could spend years just
exploring our national parks.
Hike, Backpack and mountain
bike through Zion National
Park. Raft, boat and kayak in
the majesty of Lake Powell.
There is no shortage of
adventure that can be had
from mountains to desert there
is something for everyone.
from mountains to desert there is something for everyone. Sports We love our sports! Down to

Sports

We love our sports! Down to the Holy War between

the

U

of

U

and

BYU

to

the

MLS soccer champs

Real

Salt

Lake.

Come

take

in

a

night

of basketball

with

the

Jazz

at

the

EnergySolutions Arena.

Food and

Nightlife

Our urban hubs o er great locations for eating, playing and shopping. Come experience the brand new City Creek Center encompassing two entire city blocks it is the center of Salt Lake and o ers shopping and dining experiences. The retractable ceiling makes it the place to be no matter the weather.

Montage

Description

Spiritual photo montage with the February Visiting Teaching Message.

Date

2/11/2015

Course/Instructor

Comm 130 Section 11 Emily Kunz

Program(s)/Tools

Adobe Photoshop

Objectives:

• Use the FOCUS design process with strong focal point and flow

• Unify a layout with a consistent theme and dominant spiritual message

• Learn to blend two or more images together gradually, using masks

• Demonstrate more advanced Photoshop skills for layout with multiple elements

• Use a mask to apply a filter to one part of the image

• Apply typography principles (titles, quotes, events or scriptures…your choice)

• Format type: Legibility; Small copy & Title with varying text size. Theme word(s)

• Select good quality images

Process:

For this project I used Photoshop to create a montage of images. I did this by using layer masks on each of the images and using the brush tool to feather out the edges. This creates a faded look that I think turned out very successful.

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Event Advertisement

Description

Event advertisement for a Decorating Expo.

Date

2/1/2015

Course/Instructor

Comm 130 Section 11 Emily Kunz

Program(s)/Tools

Microsoft Word

Objectives:

• Comprehend image sizing (how pixels and inches work together)

• Find, scan and import a high-quality image.

• Create a full-bleed design.

• Choose a color scheme and typeface(s) that work for your message and audience.

• Learn to use only Word design features without using any Adobe programs, including Photoshop.

Process:

I created this flier using only Word. I never thought I would be able to create a full on advertisement on Word because it does not have all the capabilities that a program like InDesign does. I was very excited for this opportunity because we do not always have the specialty programs so being able to use a basic Word processor is genius. I really tried to have some great contrast in my typography as well as creating repetition by using the colors from the image in the type.

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11
11
11

Photodesign

Description

Personal business advertisement.

Date

2/7/2015

Course/Instructor

Comm 130 Section 11 Emily Kunz

Program(s)/Tools

Adobe Photoshop

Objectives:

• Learn basic photography skills.

• Choose a color scheme, take a photo to match those colors, then incorporate the colors into the layout.

• Use a digital camera to take a quality image, then download it.

• Adjust image levels, saturation, color balance, sharpen tool on separate layers for NDE (non-destructive editing.)

• Size and crop the image, then place on an 8.5×11 page layout.

• Use layers to design text, and repeating graphic elements in Photoshop.

Print with full-bleed margins. Trim only 1/8″ (0.125) from all four sides.

Process:

I created this ad using the Adobe Photoshop program. This allowed me to edit an image I had taken using

Levels, Vibrance/Saturation, Selective Color and Sharpness to make it interesting and beautiful. From there

I added text and visual elements to create repetition. I also worked on choosing a color scheme and finding a way to display it creatively on the ad.

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Business Card

Description

Business Card design for WinCo Foods. All graphics created by myself.

Date

3/1/2015

Course/Instructor

Comm 130 Section 11 Emily Kunz

Program(s)/Tools

Adobe InDesign, Adobe Illustrator

Objectives:

• Use the basic tools in Illustrator & InDesign.

• Create a new logo to fit a company or personal image. Do not imitate existing logos or use previous designs. Don’t use photos or live trace.

• Use the new logo to design consistent layouts for a business card and letterhead. Photos are okay on business card and letterhead as additional design elements. Letterhead should be 8.5 x 11, full-bleed optional, but trim only .125. Business card should be 3.5 x 2 and printed above center on a vertical page.

• Apply typography rules, keeping small copy.

• Keep designs simple with light watermarks and drop shadows and plenty of white space.

• Include contact information: name, address, phone, website, and email on each piece. Use periods, bullets, or spaces in phone number; no parentheses/ hyphens.

Process:

I used Illustrator to create the logo and the design of the curved wording. I then imported the designs I created into InDesign where I added the contact information .

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Stationary

Description

Letterhead design for WinCo Foods. All graphics created by myself.

Date

3/1/2015

Course/Instructor

Comm 130 Section 11 Emily Kunz

Program(s)/Tools

Adobe InDesign, Adobe Illustrator

Objectives:

• Use the basic tools in Illustrator & InDesign.

• Create a new logo to fit a company or personal image. Do not imitate existing logos or use previous designs. Don’t use photos or live trace.

• Use the new logo to design consistent layouts for a business card and letterhead. Photos are okay on business card and letterhead as additional design elements. Letterhead should be 8.5 x 11, full-bleed optional, but trim only .125. Business card should be 3.5 x 2 and printed above center on a vertical page.

• Apply typography rules, keeping small copy.

• Keep designs simple with light watermarks and drop shadows and plenty of white space.

• Include contact information: name, address, phone, website, and email on each piece. Use periods, bullets, or spaces in phone number; no parentheses/ hyphens.

Process:

I used Illustrator to create the logo and the design of the curved wording. I then imported the designs I created into InDesign where I added the contact information .

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Logos

Description

Logos for my personal Studio where I teach piano lesson.

Date

2/21/2015

Course/Instructor

Comm 130 Section 11 Emily Kunz

Program(s)/Tools

Adobe Illustrator

Objectives:

• Create three completely different, original logos to fit a company or personal image that will appeal to the audience. Do not imitate existing logos or use previous designs.

• Use only the Illustrator tools to create and draw your logos.

• Gather opinions from at least ten people about which logo appeals most to them.

Process:

I used Adobe Illustrator to create my logo graphics and type. I mainly utilized the pen tool to create my shapes and I really tried to make them work together with the type as a whole.

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Flier

Description

Event flier for a conference on leadership.

Date

1/25/2015

Course/Instructor

Comm 130 Section 11 Emily Kunz

Program(s)/Tools

Adobe InDesign

Objectives:

• Apply the design principles and use appropriate typography.

• Incorporate basic InDesign skills to improve basic flier layout.

• Retrieve image and logo from links on this page.

• Create a project folder with image, logo and InDesign document to keep links in InDesign intact.

Process:

I created this flier using the Adobe InDesign program. This allowed me to really put together the images and text in one place. I really tried to focus on alignment and contrast the most. I made sure that everything on the page aligned to something else. A key example of this is the right side of the page, the decorative bar aligns with the gradient text box and the image itself. I used contrast in the title of the flier to stress the idea of a conference as well as the contrast in font size to emphasize the important information and create a cohesive visual hierarchy.

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