Beruflich Dokumente
Kultur Dokumente
Research Process
Page 1
Preliminary
Research
Scope &
Objective
s
Stage 1
Objectives
next decade
6. Map the prevailing players profile with respect to plant location, sales,
Stage 1
Overview and Definition
Ready Mix Concrete (RMC)
Page 3
Types of RMC
There are three types of RMC depending upon the mixing of the various ingredients
as given below :
RMC Benefits
Easier, faster and better quality construction.
Time saving and reduced wastage of raw material
Elimination of storage space for basic materials like aggregates , sand etc at
site
Elimination of procurement /hiring of plant and machinery
Labour associated with production of concrete is eliminated.
Organisation at site is more streamlined.
Stage 2
Setting the Research Process
Categories of research
Explorato
ry
Research
Descripti
ve
Research
Casual
Research
Page 6
Stage 2
Setting the Research Process-Sampling Techniques &
Considerations
Page 7
Stage 3
Secondary Research
Also Note: The Methodology will also include several follow-up calls, profiles exchanges,
Stage 3
Secondary Research-Preview of contact list and sample
questionnaire
Sample Contact List:
Sample Questionnaire
Page 8
Compa
ny
Name
Locati
on/Ad
dress
Con
tact
no.
Con
tact
Pers
on
Des
igna
tion
ACC
concre
te Ltd
Mum
bai
XXX
X
XXX
X
XXX
X
Conta
ct no.
XXXX
Em
ail
id
XXX
X
Web
address
XXXX
Analysis, Findings
Page 9
200
150
100
50
0
Y 07-08
Y 08-09
Y 09-10
Y 11-12
Parameter
Details
Y 07-08
Y 08-09
Y 09-10
Y 11-12
Demand of
cement
XXX
XXX
XXX
XXX
Output of
Cement
XXX
XXX
XXX
XXX
Demand of
RMC
XXX
XXX
XXX
XXX
Output of
Concrete
XXX
XXX
XXX
XXX
Net
Requirement
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
Volume
Potential
Page 10
trends,
investments,
locations,
competitive
Analysis the
customer
requirements
Qualitative &
quantitative
analysis
Brainstorm &
develop
concepts &
ideas
Stage
7
Define/ re-define product /service
based
on the concepts ideas on
the voice of customer analysis
Form an Internal & External Cross Functional Team (CFT)
Product Matrix-Pricing Matrix-Network/Service Mapping-Distribution
Existing players profile mapping
Cities profiling in terms of demand
Page 11
THANK YOU
Page 12