Samsung Strategic Management

By blaekadams | Studymode.com

Strategic Management assignment

Question 1
Samsungs strategic direction is now focused on tapping into the growth of the enterprise
market. Given the latest developments as stated in the case, conduct segmentation of the
enterprise market and discuss the strategic action plans that Samsungs could undertake to
increase its market share in each of these segments.
Introduction
Pioneering the Digital Edge
The digital age has brought revolutionary change and opportunity to global business, and
Samsung has responded with advanced technologies, competitive products, and constant
innovations in todays digital world.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for
people everywhere. Through relentless innovation and discovery, we are transforming the
worlds of televisions, smart phones, personal computers, printers, cameras, home appliances,
LTE systems, medical devices, semiconductors and LED solutions. They employ 236,000
people across 79 countries with annual sales exceeding KRW 201 trillion. Samsung market
strategy is to penetrate all segmentation in the world is to build and create something similar to
another company product but it makes it better, faster and at lower cost.
What is Enterprise market?
In business news- the meaning of Enterprise Market is commercial user from small and
medium business and the big target market segmentation large corporation. Samsung strategy
is already tapping this segmentation from Automotive, Healthcare institution, public sector,
retails and transportation. E-mail is important for todays business. This is the way to
communicate and expand the business potential and opportunity. Samsung latest android smart
phone, S III is SAFE (Samsung For Enterprise). Samsung For Enterprise (SAFE) is latest
development to suite todays enterprise challenging business environment whereby all the

Samsung product, especially android devices line-up is compatibility for business needs.
On December 12, 2012 (source from Samsung Malaysia website, www.samsung.com.my)
Samsung Malaysia Electronics, a global leader in digital media and digital convergence
technologies, announced its new Enterprise Business Division. The Enterprise Business
Division offers a complete portfolio of solutions designed to increase productivity, mobility and
efficiency, which will help drive businesses forward. The Enterprise Business Division covers a
wide range of solutions including Mobile Security, Digital Office & Virtualisation, Smart School,
and Retail and Digital Signage. The Managing Director for Samsung Malaysia Electronic, Kwon
Jae Hoon -says their latest Enterprise packages are most powerful, innovative connected
devices in the market, comprehensive and also best in class enterprise mobility solutions to
meet todays demand of a diverse mobile workforce.
The Ansoff matrix is easy examples case study to identify the opportunities to grow Samsung
strategic direction in todays business in South East Asia region. It breaks things into four
segments depending on whether they look at new or existing products and new or existing
markets. Have a look at the table below how Samsung tapping the growth of the Enterprise
Market in South East Asia region. [pic]
Market penetration.
In presence, everybody knows Samsung is a giant or champions in electronic products. They all
have the products line in Consumer segments from type of Television LED, Plasma, Flat and
Smart TVs. Audio video DVD Player, Blue Ray Player and Home Theatre, Smart Cameras and
Smart Camcoders, Home appliances such as refrigerators, washing machines, air conditioner,
Microwave and Vacuum cleaner. Mobile device is the main focus of the Samsung iconic
products like Mobile Phone, Smart Phone, Galaxy Note, Tablet, Galaxy Camera. Another
products is PC, Peripherals and Printer multifunction. To support this products they also have a
accessories on the wide range products lines. Samsung target market is Generation Y young
people who always update their status online in all type of social network such as Facebook,
Tweeter, MyApps, Instagram. Their recent product is Samsung Galaxy Camera with 3G network
allows them to post the photos and edit immediately to their favorite social network. If we
noticed all of the Samsung product is allows consumers to seamless share media across
devices to make consumer life easier.
Market development.
This involves selling more of your existing product to new markets. The new markets could be
geographical i.e. opening a new store in a new location Samsung strategy in South East
Asia Region by collaborating with Asia giant leading telecommunication company, Axiata Group
Berhad. Celcom, subsidiaries under Axiata Berhad Malaysias premier mobile operator, runs
Sybase 365 Service Delivery Platform Mobile Wizard. Sybase 365 offers Celcom a

standalone, innovative Mobile/Web Marketing platform which can be used to integrate their
existing SMS and MMS-based Game services with the benefit of just one universal SMS short
code - without changes to their existing applications. They collaborate with Samsung and using
the Samsung smart phones whereby all the Samsung smart phone are compatible with SAP
Afaria Systems. When Celcom using this SAP Afaria, Samsung become a large partner with
Axiata Group Berhad with more benefit like :- Axiata Group Berhad (formerly known as TM
International) Incorporated on 12 June 1992
Listed on the Main Board of Bursa Malaysia Securities Berhad since 28 April 2008 Principal
activities - investment holding and provision of telecommunication and consultancy services on
an international scale; focusing in high growth low penetration emerging markets Presence in
10 Asian countries
Controlling interest in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia with
significant strategic stakes in India and Singapore The Group's mobile subsidiaries and
associates operate under the following brands- o Celcom in Malaysia
o XL in Indonesia
o Dialog in Sri Lanka
o Robi in Bangladesh, HELLO in Cambodia, Idea in India, M1 in Singapore Over 200 million
mobile subscribers in Asia
Over 20,000 employees across Asia
Revenue of USD5.4 billion (as of December 2011)
Product development
The latest Samsung product development strategy is they offers a range of specialized solutions
that are customized to the unique needs of various industries. Samsungs R & D teams
designed the products to improve Enterprise business efficiency and enhanced productivity,
they also empower new and better ways to work on the go and transform the way you do the
business on today challenging business competition. As mention earlier, Samsung did the
Cross Selling devices and a 4 P Products, Price, Promotion, Place - whereby all the
Samsung products line is compatible for its Enterprise Business Division. When we analized the
Ansoff Matrix the top right quadrant, (see the diagram above), Samsung focus in this area.
Samsung S III
[pic]
The Enterprise Business Division covers a wide range of solutions including Mobile Security,
Digital Office & Virtualisation, Smart School, and Retail and Digital Signage. Samsung powerful,
innovative and connected devices on the market, delivers a comprehensive, best-in-class

enterprise mobility solution to meet today's demands of a diverse mobile workforce in this South
East Asia Region. According to research by Logicalis -is an international IT solutions and
managed services provider that designs, builds and supports ICT solutions for customers
throughout Europe, North and South America, and Asia Pacific high-growth markets
(including Brazil, Russia, India, UAE, and Malaysia) demonstrate a much higher propensity to
use their own device at work. Almost 75% of users in these countries did so, compared to 44%
in the more mature developed markets. What is (BYOD) means? The trend setting in digital
world whereby the policy of permitting employees to bring personally owned mobile devices
(laptops, tablets, and smart phones) to their workplace, and use those devices to access
privileged company information and applications. The term is also used to describe the same
practice applied to students using personally owned devices in education settings. BYOD is
making significant inroads in the business world, with about 60% of employees already using
their own technology (in at least a limited capacity) at work. In most cases, businesses simply
can't block the trend. Some believe that BYOD may help employees be more productive and
more convenience by using their own devices and makes the company look like a flexible and
attractive employer. As employees become more mobile and the use of technology becomes
more pervasive at the workplace, there is a strong demand and requirement for enterprises to
adopt Bring-Your-Own-Device (BYOD) policies to drive productivity and business profitability.
Samsung's comprehensive Enterprise Mobility solutions suite is being developed in
collaboration with industry-leading organizations including MobileIron, Juniper, Citrix, Microsoft,
Cisco and Fingi. The new division will address enterprise customers' needs and it demonstrates
the company's strong commitment in enabling a more secure yet flexible and connected mobile
workforce. The BYOD trend has altered how enterprises approach the mobility of their
workforce, encouraging a more customer-oriented and value management style. To address this
trend, Samsung has built on existing capabilities to further develop business-class solutions. In
addition to developments on the product end, Samsung is building an eco-system with leading
global business partners to boost their B2B solutions. Samsung Enterprise Business Division
Mobile Device Management, What Samsung offers?
Under the Samsung Enterprise Business Division, they produce the Mobile Device Management
product -enables IT personell departments to remotely configure, monitor, control and
administer all deployed mobile devices, across multiple mobile service providers. And with 338
IT policies and 727 security APIs, Samsung Mobile Security enables companies to enhance
software and hardware component control and prevent mobile security failures.
Under this sub product is Samsung SOTI MobiControl makes it simple, quick, and safe to
manage Samsung Android devices. Now, enterprises can ensure that both corporate and
personally-owned Android devices are best secured, tracked, configured and supported over the
air in one harmonious solution. With enormous mobility cost savings and priceless corporate
security, MobiControl is the perfect answer to optimizing ROI on Samsung Android (compatible

devices for his product is Samsung Galaxy S III ,S II, Galaxy S (gingerbread), Galaxy Tab 10.1,
Galaxy Tab 8.9, Galaxy Tab (gingerbread) ) devices in the workplace.
AirWatch is the leader in Enterprise-grade Mobile Security, Mobile Device Management, Mobile
Application Management and Mobile Content Management solutions designed to simplify
mobility. More than 2,000 customers across the world trust AirWatch to manage their valuable
mobile devices assets, including the apps and content on those devices. The key features in
this product is enable BYOD program.
This product features are quick to deploy, easy to use and highly scalable across the enterprise.
AirWatch simplifies enterprise mobility with a single console for device activation, configuration,
security, management, application distribution, secure access to corporate documents, end user
support, and full lifecycle management of smart devices and tablets. The Airwatch compatible
devices is S III ,S II, Galaxy S (gingerbread), Galaxy Tab 10.1, Galaxy Tab 8.9, Galaxy Tab
(gingerbread)
Samsung Enterprise Access Layer (SEAL) is a safe framework that provides a powerful
enterprise solution. SEAL enables users to optimize their personal mobile devices for specific
business purposes. In addition, through SEAL, users can strengthen the security the system
with a customized security layer. This product offers optimal functionality by having the ability to
customize existing software with this mobile solution and also support for introducing a BYOD
program, as it allows the use of personal mobile devices for business purposes in a rapid and
secure manner, reduces the operational cost of enterprise hardware (device maintenance,
education, etc.) helps set up an effective enterprise mobility environment. This product
compatible with GALAXY S II, GALAXY Xcover, GALAXY Ace, GALAXY Tab 7.7,GALAXY Tab
8.9,GALAXY Tab 10.1
SAP Afaria
SAP Sybase and Samsung are working together to address management and security concerns
commonly faced by enterprises when deploying Android devices. This partnership provides
comprehensive management and security capabilities to ensure that mobile workers enjoy an
up-to-date and reliable experience on the device of their choice.
SAP Afaria reduces the complexity of managing and provisioning Android devices by creating
over-the-air (OTA) deployment of applications and software updates without the need for user
intervention. Afaria for Android provides IT with support for integrated application download and
logging and reporting data for accurate tracking. Afaria also allows enterprise applications to be
assigned to user groups by IT-defined categories (including enterprise software installation,
tracking and reporting), providing higher visibility and control of mobile devices. This products

compatible with GALAXY S IIIGALAXY S II, GALAXY S (Gingerbread), GALAXY Note, GALAXY
Tab 10.1, GALAXY Tab 8.9, GALAXY Tab (Gingerbread)
Juniper Junos Pulse MSS
Juniper Junos Pulse MSS provides a comprehensive solution that enables security,
management, monitoring and control of corporate and personal mobile devices. It delivers
secure, mobile remote network access, reinforced by strong mobile security against malware,
viruses, loss or theft and other exploits, and robust mobile device management (MDM). Juniper
Junos Pulse MSS provides users, enterprises and service providers with a complete, end-toend secure mobility offering.
The key features Juniper Junos Pulse MSS is to enables remote monitoring and management
of mobile devices, applications and the data stored on the mobile device. Its also
allows corporate IT organizations to automatically revoke prohibited apps without any user
intervention or control on supported high-end Samsung mobile devices.
On the security parts and firewall, it can blocks virus and malware attacks over various network
communications, such as SMS, MMS, Wi-Fi, Bluetooth and 3G. Furthermore its also can
locates and tracks a lost or stolen mobile device, and can remotely backup data, sound an
alarm, lock the device and/or wipe data from the lost or stolen mobile device, enables backup of
data stored in the mobile device and data restoration onto the same or a new device.
MobileIron MyPhone@Work
MobileIron MyPhone@Work is the first solution to combine data-driven smartphone and tablet
management with app, security and easy separation of employee-owned devices. This software
provides visibility into data and apps on a smart device and how it is being used, letting both IT
and users better secure data and control costs without compromising privacy, even on
employee-owned phones. MobileIron MyPhone@Work is packaged as an easy-to-install virtual
appliance or SaaS offering that plugs into your corporate network and is up and running in less
than a day. The key features is make all enterprise devices compliant to your company policy for
every group, location, device type. This commands control by using over the air provisioning.
From the management site, this can be done by easy inventory and enterprise data boundry.
This gives benefits security and privacy for employee and company owned devices. The
compatible devices are GALAXY S III, GALAXY S II, GALAXY S (Gingerbread), GALAXY Tab
10.1, GALAXY Tab 8.9
Samsung Enterprise Segmentation.

Automotive - KIA Motors is a global manufacturer and distributor of commercial and passenger
vehicles, operating in 167 countries across the globe. KIA Motors has introduced the K9 luxury
sedan cars with GALAXY Tab 10.1, featuring Samsung Drive Experience, a mobile solution for
automobiles. This introduction, which was made in collaboration with Samsung, contributed to
the luxurious image of the new model and more than satisfied the heightened expectations of
the customers. The solutions key features include a promotional video, a quick guide, emanual, and widgets that provide information electronically about the vehicle. With this unique
automotive solution, KIA Motors can increase customer satisfaction by allowing the driver a
chance to enjoy the use of a cutting edge technology while exploring new marketing
opportunities. The benefit is easy and fast access to vehicle/manufacturer information and news
updates and magazines from KIA Motors. It also presents video tips for vehicle operation and
maintenance, contributing to higher customer satisfaction and offers a chance for the driver to
enjoy the use of a cutting edge technology.
Education - Gyeseong Elementary Smart School, Seoul, was ounded in 1882 with 11 students,
is a private Catholic school located in Banpodong, Seocho-gu, Seoul, South Korea. The
schools primary goal is to develop individuals who are welladjusted for the future through a
quality, well-rounded education. In 2006 the school moved to a new, high-tech campus where it
offers comprehensive, state-of-the-art educational services. Today, it employs 125 school
personnel and has an enrollment of 720 students. The schools extensive curricula focus on
developing healthy bodies and minds, making Gyeseong Elementary School a leader in Korean
Catholic school. Samsung Enterprise package offers Smart School solution experiment state
of the art of a mobile educational environment that supports two-way multimedia classes using
the Samsung TS-3 Series and GALAXY tablets. The goal was to increase the students
enthusiasm to learn through enhanced classroom interactivity.Using easy-to-use
MagicIMS(Interactive Management Solution) software, the teacher shared information
displayed on the electronic whiteboard with students on their tablets. In addition, the mobile
learning management system (m-LMS) provided the teacher access to various education
management functions, such as subject matter sharing and assignment management. With the
Samsung TS-3 Series touchscreen technology, the teacher could either touch or draw on the
whiteboard and the same image was simultaneously transmitted to the students tablets. In turn,
the students could ask or answer questions in real time, take quizzes or do homework from their
tablets and transfer that information back to the teacher. This multimedia communication
improved student concentration and provided a stimulating learning environment.
Entertainment & Media Industries
In North Americas, the growth of online entertainment & media, the company was struggling to
manage a diverse set of devices through Microsoft Exchange Active Sync (EAS) policies. It will
cause security and supports gaps due to small number of EAS policies and the issues were not

resolved promptly. Upon seeing the difficulty the company was experiencing, Samsung
recommended a strategy that included its IT compliant devices along with an Samsung Mobile
Devise Management solution to provide a much improved level of security and management.
While testing the GALAXY S II in conjunction with number MDM solutions, the company
identified key benefits that were missing in their current environment. They also tested the
GALAXY S II with their current EAS implementation and discovered Samsung has enhanced
features and capabilities that were immediately available on Samsungs devices. The company
subsequently began recommending the GALAXY S II to their user community by listing
GALAXY S II as one of their supported devices list. The associates equipped with the smart
phones are now encouraged to use their online media streaming service because they are
operating in a more secure environment. Once the company performed the intensive evaluation
on various device vendors, Samsung has been ultimately chosen primarily due to its future
potential for easy-integration with various MDM solutions. With Samsungs enhanced EAS
support, the company was able to immediately experience a better and scalable way to manage
their employees devices. Also, the company was very pleased with the high speed, superior
performance, and larger screen sizes of Samsung devices when compared to the devices of
other vendors in the market.
Healthcare, Pharmaceutical and Life Science
Anytime, anywhere access to medical records allows for quick response to emergencies and
other functionalities such as real-time communication with medical staff, easy scheduling and
access to medical information help increase work efficiency. Patients can view accurate visual
information about their condition and treatment without having to leave their bed and enjoy
quality medical care through real-time response by medical staff. Its gives the benefit to
healthcare support specialists to concentrate on customer service business.Thanks to the
convenience of GALAXY Tab and remote business support through wireless communication.
The clear screen of the powerful Galaxy Tab could provide the specialists who frequently go out
to visit homes with an environment which enabled them to conduct intuitive and definite
customer service. Mobile EMR Solution greatly reduced the time needed for document
preparation and work handover/takeover. It also helped eliminate the complex sets of
information terminals that took up large space in the wards. For examples, medical records,
once entered, are now automatically stored and can be shared with the medical staff and
others. All of these have contributed to a more efficient management of human and other
resources in the hospital. Mobile medical solution at patient point-of-contact improves the quality
of care and delivers optimum care environment, leading to enhanced reputation as an advanced
medical institution.
Samsung GALAXY S was the only supplier which met the deadline to upgrade the latest version
of Android OS within the time we desired, and was the only model which provides remote

control service through close cooperation with NTT Docomo. It was a solution which could
resolve the concern about security problem which may happen when the smart phone is lost,
and provided initialization of screen lock and remote execution of security actions. By implement
using the Samsung android smart phones, it will focus on stability & security as well as low cost
-its minimized of 80% of existing notebook computer. It is a successful case in m-CRM market
of Japanese drug manufacturing industry and will have an important influence on introduction of
m-CRM in the future. It was possible to implement a new distribution system with the focus on
stability, security, and low cost as important data property could be protected in preparation for
loss of smart phone by adopting a solution through cooperation with a communication company
and a manufacturer in relation to security.
Transportation
The airlines company has been seeking alternative solutions to accelerate their initiative to
replace existing smart phone infrastructure. Given the companys strict security guidelines, it
was critical that any alternative mobile solution provide a level of security, management, and
functionality consistent with their current enterprise mobile deployment. In addition, the airline
employees wished to bring their own phones and use them for their work purposes. With the
current mobile infrastructure, they could not support the BYOD trend.After an intensive
evaluation of numerous vendors and middleware companies, the company chose the
combination of Samsung GALAXY S II phones and mobile device management solution from
Airwatch. The Samsung security solution with Airwatch provided the client and its employees
highly desirable devices with a level of security and device management that could not be found
on any other Android smartphone. Also, the implemented security policies were consistent with
what they had come to expect from their decommissioned mobile infrastructure.The company
has considered several vendors devices and solutions that would replace their current mobile
infrastructure. However, Samsungs GALAXY S II along with its partner, Airwatchs MDM
solution were selected, as the MDM solution met all of their strict security policies and
Samsungs devices exceeded the quality of the existing smart phones. Moreover, the company
was very pleased with the availability and variety of Samsung devices across the country, so
that they now look forward to adding more of Samsung mobile devices on their supported
device list in the future.
Others Mobility devices
Global migration to the Android OS platform
The company has recently announced that they would strategically exit the smartphone and
tablet computer business and abandon their own platform. Due to this strategic move, they
began searching for an alternative mobile platform for their a few hundreds thousands of
employees, and Android was chosen.Since the company chose Android OS as their base

mobile platform, they started compiling the list of supported devices in order to adopt the BYOD
trend. Due to their highly strict IT compliance and confidentiality policies, the company was
skeptical about the variety of Android smartphones in the market. They wanted to be extra
cautious on security capabilities of the devices as they wanted to protect their confidential data
and intellectual properties.
After intensive analyses and trials, Samsungs GALAXY S II devices were chosen to be the first
Android smart phones on their supported device list. Their initial roll-out began in their European
offices, and is now moving onto the North American offices.The company decided that the
combination of Samsungs security solution and the flexibility to upgrade those devices to
Android 4.0 in the future, provided them with a secure, functional device that would support their
long term goals.With the additional flexibility of Samsungs compatibility with their global MDM
vendor, SAP Afaria, the Samsung GALAXY S II solution provided all the support they required.
The company will be replacing various Android devices with Samsung devices due to many
reasons.As the company was located in multinational geographies, they were looking for a
device that could be purchased and supported in those locations. They were looking for a single
vendor with a single superior device available across the globe. Samsung GALAXY S II devices
were available in all of their regional offices, so they chose Samsung. The Samsung roadmap,
including the GALAXY S III, was another reason they selected Samsung. Also, Samsungs
compatibility with SAP Afarias MDM system appealed to them as they wanted to control and
manage their employees mobile devices. With SAP Afarias MDM solution, the company could
maintain its IT compliance features globally.
Diversification
Samsung take the challenge with introducing their new Enterprise New Division and aim to sell
it to a totally new market. As part of the growth strategy for the South East Asia Region,
Samsung will be making significant investments over the next 12 months in the region, including
a 200 per cent growth in headcount across the areas of sales, marketing, solutions, operations
and service support. This expansion is in line with Samsung's plan to strengthen its enterprise
offering in the region.
Korean investment and ASEANs electronics industry and biopharmaceutical join venture
The electronics industry is one of the largest industries in terms of employment in Southeast
Asia. The purpose of Korean investment in ASEANs is to produce exports for third countries.
They are transfer the technology to produce components. Samsung Group, South Korea's
largest conglomerate, said on Friday it planned to set up a biopharmaceutical joint venture with
initial capital of 300 billion won ($264.4 million).

The plan, part of its planned 2.1 trillion won investment plan in the sector, comes amid a groupwide effort to expand into new business areas such as health care and green energy.
The group's units including tech giant Samsung Electronics Co Ltd, will partner with bio and
pharmaceutical services provider Quintiles to create a contract manufacturer that will produce
treatments for cancer and arthritis.
Samsung will start building a plant in Incheon, South Korea, in the first half of the year, with
production expected in the first half of 2013, the company said in a statement.
The country's biggest business group is also looking to develop biosimilars, generic copies of
biotech drugs used to treat complex diseases like cancer.
"We aim to launch another joint venture for biosimilars this year," Kim Tae-han, a Samsung
senior executive, told a news briefing.
High margins on copycat versions of biotech drugs provide companies with an opportunity for
revenue building, while global pharmaceutical players are faced with impending patent cliffs.
Samsung Electronics, which had mainly focused on organic growth, recently bought a majority
stake in local medical equipment maker Medison, a move that may signal the cash-rich firm's
return to the acquisition trail.
Diversification on banking services.
On Feb 25, 2013, Visa and Samsung today announced a global alliance that combines Visas
expertise in payments with Samsungs leadership in mobile device technology an alliance that
has the potential to significantly accelerate the availability of mobile payments globally.
According to the agreement, financial institutions that are planning to launch mobile payment
programs will be able to use the Visa Mobile Provisioning Service1 to securely download
payment account information to NFC-enabled Samsung devices. In addition, Samsung has
agreed to load the Visa payWave applet onto its mobile devices featuring NFC technology. Visa
payWave is Visas mobile payment applet that enables consumers to make wave and pay
contactless payments using mobile devices. Samsung devices enabled with Visa payment
functionality will no doubt be a powerful product offering especially in markets where paying
with a mobile device is becoming commonplace, said Jim McCarthy, global head of
product, Visa Inc. However, the key to making mobile payments broadly available all over the
world is to offer financial institutions a secure way to provision millions of smartphones with
payment account information and that is exactly what Visa and Samsung are ready to deliver.
Samsung has been a pioneer in NFC devices and is again leading the way in enabling NFC-

based mobile payments. The partnership with Visa represents a step towards a global mobile
payment platform, said Dr. Won-Pyo Hong, President and Head of Media Solution
Center, Samsung Electronics. We believe that we have a strong value proposition for financial
institutions that will ultimately allow consumer choice in NFC payments. Near Field
Communication (NFC) technology is the global communication standard that enables mobile
devices to securely communicate with a payment terminal. ABI Research forecasts that a total
of 1.95 billion NFC-enabled devices will ship in 20172. The Visa Samsung global alliance is a
first of its kind between a leading NFC handset manufacturer and payment network that is
paving the way for the implementation of large scale mobile payment programs. The initial areas
of engagement that the two companies have agreed to include: Global Strategic Alliance
Visa and Samsung have agreed to work together to enable the next generation
of Samsung mobile devices with Visa payment technology, and to partner with financial
institutions to accelerate the availability of mobile payment solutions globally. Samsung to
Connect to Visas Mobile Provisioning Service In order to enable financial institutions to launch
large scale mobile (NFC) payment programs, Samsung will offer banks the ability to load
payment account information over-the-air to a secure chip embedded inSamsung devices, using
Visas Mobile Provisioning Service3 which is linked to Samsung KMS (Key Management
System) a service that creates secure data storage domains for issuers. Samsung Awarded
Global Visa payWave License
The Visa payWave mobile applet will be preloaded onto selected nextgeneration Samsung mobile devices featuring NFC technology and an embedded secure
element. Off the shelf, these devices are ready to be personalized with Visa payment account
information a simple step that consumers will be able to initiate using a mobile payment
application provided by their financial institution. At Mobile World Congress 2013
in Barcelona, February 25-28, Visa will demonstrate Visa payWave for mobile and its Mobile
Provisioning Service that can be used by financial institutions to securely load payment account
information to NFC-enabled Samsung mobile devices. Samsung using and carrying the brand
strength name to participate any forums, congress, expo in Telecommunication, Technology and
others to explore new customers worldwide.
References & Sources
1. http://pressreleases.visa.com
2. http://reuters.com
3. http://www.samsung.com/my/news/localnews/2012/samsung-electronics-malaysia-unveilsnew-enterprise-business-division

4. http://www.sybase.dk
5. http://www.sap.com/malaysia
6. http://www.axiata.com
7. http://www.samsung.com/my/#latest-home