Sie sind auf Seite 1von 48

MWC15 Daily DAY3.

qxp_DAY1 03/03/2015 18:50 Page 1

OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2015

BROUGHT TO YOU BY:

IN THIS ISSUE
KT TELECOM EYES 2018 5G NETWORK
MEANWHILE NOKIA NETWORKS AIMS TO BE TOP TWO PLAYER
PAGE 3

BLACKBERRY UNVEILS LEAP SMARTPHONE


CANADIAN VENDOR ALSO TEASES NEW CURVED-SCREEN HANDSET
PAGE 4

JIMMY WALES JOINS CALL FOR ZERO-RATED


ACCESS
WIKIPEDIA FOUNDER URGES MOBILE OPERATORS TO HELP OPEN
UP THE ONLINE ENCYCLOPEDIA PAGE 4

D AY T H R E E W E D N E S D AY 4 T H M A R C H

FCC chief
defends net
neutrality rules
By Richard Handford

peaking in the Mobile World


Live keynote last night,
Federal
Communications
Commission (FCC) chairman Tom
Wheeler defended the agencys use
of decades-old regulatory tools in
putting together its new net
neutrality rules.
Debating with Anne Bouverot,
director general of the GSMA,
Wheeler said: Those opposed to
open internet rules, they like to say
we used depression era regulation.
But we took Title II and modernised
it. We built our model on a regulatory
model that has been wildly
successful in the US for mobile.
The FCC intends to reclassify
broadband providers, both mobile and

fixed, as common carriers under Title


II of the Communications Act, a piece
of legislation that dates from 1934.
Wheeler argued Title II has been
modernised. This is about as far as
you can get from old school
regulation.
The FCC voted to approve net
neutrality proposals just last week
in a 3-2 decision, with Democrats
outvoting Republican members of
the commission.
The proposal called for a stricter
set of rules that will treat
broadband providers, including
mobile operators, more like utilities.
The basic question is if the
internet is the most powerful and
pervasive platform in the history of
the planet, can it exist without a
referee? We need a referee to say

2015 Global
Mobile Awards
winners revealed

wait a minute, does that make


sense? Do we have a set of rules
that says that is just and
reasonable? said Wheeler.
The two also chewed over
spectrum, and the bumper $45
billion auction of radio frequencies in
the US that finished a few weeks ago.
Bouverot pointed out the price is
high in comparison to international

U Commissioner Gnther
Oettinger said that Europes
authorities have a crucial
role in driving the continents 5G
efforts, and that without the the 5G
Public-Private Partnership, without
the European Commission to
moderate the process, and without
the Horizon 2020 funding, Europe
would not stand a chance to even
be part of the game.
He was speaking at a press
conference where the PPP
including companies such as
Alcatel-Lucent, Ericsson, Nokia and
Orange presented its vision for
5G, and where he was quizzed on
how this body will give European
operators an advantage that they
lost in 4G.

Earlier in the day in a Mobile


World Congress keynote session,
Oettinger mentioned that being a
5G lead adopter requires to be a 4G
leader, but Europe is still lagging
behind on 4G deployments.
The commissioner said that 5G
infrastructure
must
support
multiple vertical industries and
promote confidence in the future,
which is the key for investments.
5G technology, he said, will lower
entry barriers for third party
developers, as networks become
more software-oriented.
He also stressed the importance
of the digital single market, which
enhance economies of scale and
scope, with hope for a convincing
decision by summer of this year
supporting it.
We must create pan European

virtual infrastructures drawing on


physical resources implemented in
different Member States, he said,
adding that our ambition is
towards a global standard rather
than a divided one, with European
input. This would avoid a war on
standards contrasting clearly with
the situation at the start of the
previous
generations
of
communications systems.
Oettinger also said that the issue
of spectrum should be solved by the
end of the decade, and spectrum
should come under ministers in
charge of digital, rather than finance.
Oettinger concluded that the PPP
can count on the undivided support
of the commission to consolidate
European leadership on this critical
infrastructure for our economies
and societies.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

auctions, raising the prospect of


slowing future network investment
by the countrys operators.
With this and the new rules [on
net neutrality], is there a fear that
the US might lose out to Asia and
China? she asked. Wheeler argued
the bidders had made rational
business decisions based on their
likely returns.

EU digital chief hails


collaborative 5G effort
By Saleha Riaz

ctor, comedian, writer and


film producer John Cleese
yesterday announced the
winners of the 20th Global
Mobile Awards. Cleese opened
the ceremony in an irreverent
style, referring to the audience
as technical geeks and
recalling his experiences of hotel
service on his global travels. A
full list of the winners can be
found on page 4.

EVERY CONNECTION COUNTS

FOR

ALL-DIGITAL
DAS FOR HIGHLY
EFFICIENT HIGH
QUALITY
NETWORKS

TE Connectivity
Hospitality 16:00
Booth 6B52

www.te.com/mwc

Wednesday 4th March

PAGE 1

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:36 Page 2

MWC15 Daily DAY3.qxp_DAY1 03/03/2015 17:47 Page 3

NEWS
KT Telecom
eyes 2018
5G network;
Nokia aims
to be top 2
player

BlackBerry unveils
Leap smartphone;
continues shift to
software
By Joanne Taaffe

lackBerry had billed a very


strong device roadmap in the
buildup to its Mobile World
Congress presence this year. What
the company showed at its press
conference yesterday was a full-touch
screen smartphone, called Leap.
BlackBerrys CEO John Chen
also promised a curved-screen
handset with a separate keyboard
to come out as soon as its done.
In addition, the company stressed
the integration of its software into
Samsung's KNOX workspace.
The Leap smartphone comes with a
five-inch 1280 x 720 touch screen and
no keyboard and will cost $275. But
the latest BlackBerry handset will find
it tough to compete with the iPhone
and Android devices, according to
analyst house CCS Insight. However,
the research company added that the
Leap will be essential to a morerounded portfolio.
In the meantime BlackBerry
made it clear it remains heavily
focused on developing crossplatform software services that

By Paul Rasmussen

isitors to the 2018 Winter


Olympics in Korea will have
access to commercial 5G
services, according to KT Telecom
CEO Chang-Gyu Hwang (pictured),
speaking at Tuesdays opening
keynote session.
Undaunted by the lack of
worldwide standards, Hwang said that
the company was moving ahead
rapidly with 5G. Its the nextgeneration network we need. Speed is
only one part of the requirement, the
biggest is capacity. We need to build a
network thatll be able to deliver realtime data with very low latency.
One clear reason for KT Telecoms
interest in pushing ahead with 5G is
Hwangs assertion that the network
costs will be significantly lower.
Computing costs have fallen
1000-fold since their inception.
Weve achieved this change with
semiconductors, we now have to do
the same with 5G compared to 2G,
he added.
KT Telecoms aggressive ambitions
were watered down by Nokia
Networks CEO Rajeev Suri. The
2018 Winter Olympics 5G service will
be a trial network. We wont see
commercial services until 2020.
But, Korea could be first with
5G, followed by Japan and then the
US. However, Europe could
leapfrog all of these, he added.
Of note, Suri confidently asserted
that the supply of 5G network
equipment would come from a
small selection of vendors. Itll be
a three-horse race: Ericsson,
Huawei and Nokia Networks.
To stay in this race to develop
and deliver 5G equipment you need
market share and the revenues to
carry through with the required
long-term R&D investment. And I
dont intend to be third in this race.
Suri remains convinced that Nokia
Networks approach of programmable
networks will be significant to 5G. It
will offer huge flexibility while
providing rock-solid reliability.

Chen said will extend to any end


point i.e any IP address
whether it is a vending machine or
a rice cooker. In addition to
developing a software platform to
address the internet of things
market, BlackBerry is aiming its
enterprise mobility software at the
vertical sectors of healthcare,
finance and government.
Were expanding into the
software and services business and
doing it quickly, said Ketan
Kamdar, global head of device
portfolio, BlackBerry.
Hardware still accounts for the
majority of BlackBerrys revenues,
according to Chen, who admits it
will take some time for hardware
and software to be twin towers.
In its effort to build up software
revenues quickly BlackBerry is
working with any operating system,
whether it is Windows, Android or iOS.
In particular, BlackBerry underscored
its collaboration with Samsung to
create
a
highly
integrated
experience
for
BlackBerrys
enterprise software on Samsung
KNOX. The strategy of putting

NEWS IN BRIEF...
M2M alliance
leads to batterylife uplift
Teclo Networks and Stream
Technologies have announced
a tie-up to improve the
performance of M2M network
performance, including a
significant increasing batterylife cycles. The pair have used
Stream Technologies' SSeries solution to achieve
faster data transfer times
between connected devices,
this means such devices use
less power when they
communicate with one
another.
BlackBerrys enterprise software and
encrypted messaging functions onto
Samsung phones could call into
question the future of BlackBerry
handsets. However, for now
BlackBerry claims to be committed to
continuing to develop handsets aimed
at the enterprise market.
BlackBerrys enterprise software
services include secure access, and
a split billing function that lets
companies pay only for workrelated voice, data and SMS usage.
The
company,
which
cites
operators as its key channel, also
showed collaboration tools, such as
one-touch conference call dial that
does away with the need to enter
passwords.

Huawei and Qualcomm


differ on 5G

Ams turns down


noise on Huawei
smartphone
Ams, a provider of highperformance analog ICs and
sensors, announced that the
headset of Huaweis Ascend
Mate 7 smartphone uses lowpower noise cancellation,
courtesy of its ANC (active
noise cancellation) chip. The
firm said the ANC feature,
combined with passive noise
reduction provided by in-ear
housings, creates a nearsilent background even in
noisy environments.

Spirent adds
testing to Wi-Fi
access points
Spirent has launched
software to test service
performance from the core
network and Wi-Fi offload
gateways, through to access
points. The solution is in
response to growing cellular
network traffic offload onto
Wi-fi networks by operators.

By Paul Rasmussen

echnology
vendors
disagreed
over
the
timescales
for
5G
deployments at Tuesdays keynote.
Qualcomms
CEO
Steve
Mollenkopf (pictured far right) called
for the benefits of LTE to be fully
maximised to protect R&D and
deployment investment, whereas
Ken Hu (pictured right), Huaweis
rotating CEO, stressed the benefits
of 5G over todays LTE.
The debate is when do we call it
5G, said Mollenkopf. Theres still
a lot to do.
The biggest challenge we face
with 5G is the extreme number of
use cases. There will be many new
methods for billions of devices to
connect and interact, and we need
to transform the edge of the internet
to better support mobile devices. Its
at the edge that real innovation will
take place, he added.
However, he warned that there was
an ongoing need for multimode
support to protect existing and future

LTE investment, and we dont


need to make a huge technology
jump when LTE is providing some
of this already.
Hu countered this viewpoint with
the claim that LTE cannot support
the 1,000s of connections needed
for IoT services. 5G will be capable
of connecting 100 billion devices,

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

which will be very valuable for


industrial applications.
The Huawei executive noted that
only 5G latency capabilities could
fulfil the much-hyped driverless car
concept. Stopping a car travelling at
100kph would extend braking
distance by another 1.4 meters due to
LTE latency, but only 2.8cm with 5G.

5G provides us with a very


powerful applications platform that
will take the technology into new
industry segments and trigger
positive disruption. But we must
involve the key industry verticals in
how
5G
evolves.
The
communications industry did this in
isolation in the past, which resulted
in a fragmented approach.
As an indication of Huaweis
keenness to move forward, the
company confirmed it had already
developed a new air interface for
5G. Hu added that 5G would have
a virtualised architecture leading
to a single physical network
providing support for a multitude
of different apps.
Mollenkopf, meanwhile, indicated
that the concept of 5G was still very
much under discussion, emphasising
Qualcomms views that this nextgeneration technology must target
user-centric connectivity. Its
important that the mobile user is
seen as part of the network, a node.

Wednesday 4th March

PAGE 3

MWC15 Daily DAY3.qxp_DAY1 03/03/2015 17:59 Page 4

NEWS
GSMA ANNOUNCES
WINNERS OF 2015 GLOBAL
MOBILE AWARDS

Autonomous cars coming next


year: Renault-Nissan Alliance chief
By Saleha Riaz

onnected cars and security


were at the heart of the
Keys to the Connected
Lifestyle keynote on Monday, with
the first two speakers shedding light
on the future of intelligent vehicles.
Carlos Ghosn (pictured), chairman
& CEO at Renault Nissan Alliance,
believes cyber security and approval
from regulatory authorities will be
key challenges when it comes to
connected cars, but says both Nissan
and Renault know exactly where
they are headed with autonomous
cars (not driverless).
In 2016, both companies will
launch vehicles that will allow drivers
stuck in traffic jams to switch to
autonomous mode, take their hands
off the wheels, and let the car handle
navigation and driving.
In 2018, the car could be put into
autopilot on highways and will take
care of everything, including

The GSMA yesterday announced the winners of the 20th Global Mobile
Awards, in a ceremony hosted by actor, comedian, writer and film producer
John Cleese.

THE WINNERS OF THE 2015 GLOBAL MOBILE AWARDS ARE:


Best Mobile Innovation for Health
Trice Imaging & Qualcomm Wireless
Reach for Mobile Ultrasound Patrol
Best Mobile Innovation for Education &
Learning
EDUMOBI for EDUMOBI Mobile Learning
Network
Best Mobile Innovation for Automotive
Ericsson for Connected Vehicle Cloud
The NFC & Mobile Money Award
Dialog Axiata for eZ Cash

The Green Mobile Award


Indus Towers for Enabling Green Telecom
Best Mobile Music App
Smart Communications for SPINNR
Best Mobile Game App
Gameloft for Asphalt 8: Airborne
Best Mobile Photo, Art, Video or TV
App
Peel
Best Mobile Media & Publishing App
News Republic for Start a Conversation

Best Use of Mobile for Retail, Brands


& Commerce
Etisalat for Connected Commerce

Most Innovative Mobile App


Mnet Mobile for Game On

Best Mobile Innovation for the


Internet of Things
Jasper for Cloud IoT Platform

Judges' Choice - Best Overall Mobile


App
IFTTT

The Mobile Connect Award for Best


Authentication & Identity Solution
Etisalat for Mobile Connect

Best Smartphone
Apple iPhone 6
LG G3

Best Mobile Enabled Consumer


Electronics Device
ZTE for Smart Projector

Best Low Cost Smartphone


Motorola Moto E

Best Mobile Service or App for


Enterprise
Citi for CitiDirect BE Mobile
Best Mobile Service or App for
Consumers
Bharti Airtel for One Touch Internet
Best Mobile Cloud Service or App
AirWatch for Enterprise Mobility
Management
Best Mobile Advertising or Marketing
Mnet Mobile for Game On
Best Mobile Network Product or
Solution for Serving Customers
Alcatel-Lucent for VoLTE and Service
Innovation
Best Mobile Product, Initiative or
Service in Emerging Markets
Opera for Opera Web Pass and
Sponsored Web Pass
Best Mobile Product or Service for
Women in Emerging Markets
BBC Media Action: Mobile Academy &
Mobile Kunji for Harnessing Mobile for
Community Health Workers

Best Mobile Tablet


Microsoft Surface Pro 3
Best Wearable Mobile Technology
Motorola Mobility for the Moto 360
Best Mobile Infrastructure
Huawei for LampSite Solution
Best Mobile Technology Breakthrough
Airvana OneCell
Best Technology Enabler
Dialog Ideamart
Best Solution for Growing Smaller or
Independent Networks
Vodafone for Vodafone Interstandard
Roaming Services
Best Security/ Anti-Fraud Product or
Solution
Samsung for KNOX Workspace
Broadband for All: Outstanding LTE
Solution
Telstra for LTE Advanced Network for
Emergency Services (LANES)
Outstanding Overall Mobile
Technology The CTOs choice
Airvana OneCell

Best Use of Mobile in Emergency or


Humanitarian Situations
TabangKO Emergency E-transfers for
Haiyan Survivors

GSMA Chairmans Award 2015


Dato Sri Jamaludin Ibrahim, Managing
Director/President & Group CEO, Axiata
Group Berhad

Best Mobile App, Service or Initiative


for Accessibility & Inclusion
OtoSense for Sound Recognition

Government Leadership Award 2015


Government of Brazil

Best Mobile Device for Accessibility &


Inclusion
Doro for Doro Liberto 820

Spectrum for Mobile Broadband


Award 2015
Government of the Islamic Republic of
Pakistan

Ooredoo casts hungry


eye at $10B market
By Richard Handford

oredoo used a press event


here at Mobile World
Congress to talk up the
growth potential of its B2B
business, flourishing the kind of
statistics that would make operators
in other regions, particularly
Europe, weak with envy.

PAGE 4

The operator launched its


business unit a year ago and
generated revenue of more than $1
billion in the first nine months of
2014, a 10 per cent increase on the
previous year. Customer volumes
were up by 25 per cent, perhaps
unsurprising for a new initiative.
Unlike west European markets,
Ooredoo is still exposed to a new

Wednesday 4th March

changing lanes. In 2020, they will


be able to make more complicated
decisions such as what to do when
waiting at crossroads.
Ghosn
predicts
that
the
automobile industry will grow at a
slower pace, but with much more
technology and driverless cars may
become a reality in the next 10 years.

As for his take on Apple wanting


to make cars, he says it is
refreshing
to
hear
that
mainstream
companies
are
interested in the industry and is
curious to see what they come up
with.
Ralph de la Vega, president &
CEO, AT&T mobility & business
solutions, said all car manufacturers
are thinking about connected cars,
even if it is just about downloading
updates to the software in vehicles.
He reiterated the importance of
security and privacy, saying it is
AT&Ts main priority, along with
making
connected
devices
effortless to use by consumers.
His company has invested in four
foundries in California, Texas,
Georgia and Israel where they
are working on the Internet of
Things and developing ways to
connect things that have never
been connected before, such as
putting sensors in garbage cans.

Wikipedias Jimmy
Wales steps up drive
for zero-rated access
By Anne Morris

ikipedia founder Jimmy


Wales called on mobile
operators across the
globe to provide zero-rated access
to the online encyclopedia.
In Tuesdays second keynote session
at Mobile World Congress, Wales said
the cost of mobile data prevents
millions of people from getting online.
Imagine a world where every single
person is given free access to the sum
of all human knowledge, Wales said.
Wikipedia now approaches
mobile carriers around the world
and negotiates with them to provide
zero-rated access to the online
information services. The scheme is
called Wikipedia Zero, which is
designed to enable more people in
developing countries to access the
online encyclopedia via their

mobile phones without incurring


charges for the data they use.
The zero-rated service is now
available in 46 countries with 54
operators. We estimate that more
than 400 million people can now
access Wikipedia free of data
charges. Our goal is to work with
every mobile operator on the
planet, Wikipedia says on its site.
In Wales view, its a win-win
situation: operators benefit as
people are tempted to use more of
their services and drive traffic, and
users benefit as they gain access to
the same online services that are
available to everyone globally.
The next billion people are
coming online much faster than
people
had
thought,
he
commented, noting that online
users in developing markets are
also tending to access the same

websites such as Google, Facebook


and Wikipedia. As this next billion
come online they are joining the
global conversation, he added.
Wales said a strong focus is to
provide more information in local
languages. He noted that although
people are unlikely to edit or add
information on a mobile phone, the
increase in mobile readership inspires
those with access to a PC to edit
information in their own language

frontier of telecoms which is


powering significant growth in B2B,
said Thomas Craig, group executive
director of the operators B2B activity.
And Craig should know, with a
background of working in Europe
where B2B spend is flat, he said. His
previous employers were Vodafone
and BT Global Services.
The company has an estimated
nine million companies present in
its core markets of Algeria, Tunisia,
Iraq, Kuwait, Qatar, Indonesia,
Oman and Myanmar.
There are reasons underlying Craigs

bullishness that puts a $10 billion


valuation on the business market
across its footprint, a figure including
only core connectivity and not
additional businesses such as cloud.
The companys research found
high numbers of young people
across its region (typically 80 per
cent to 95 per cent) who are eager
to start their own businesses, a
potential future customer base.
Also GDP growth, often a proxy for
business connectivity, is 3.6 per cent
across its region. In fact, Ooredoo is
growing well ahead of that figure.

However, there are reasons for


caution. One is that 75 per cent of the
$10 billion figure is small business,
which can be hard to reach. How to
build channels to these markets is an
issue, its very, very different from
western Europe, said Craig.
And Ooredoo has won its share
of business from multinationals.
Such customers tend to pick several
operators to serve its regions,
which suits Ooredoo fine.
Can we be best globally? I dont
think so. But can we be best inregion? Yes, said Craig.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:41 Page 5

CONTACTLESS MOBILE
PAYMENTS WITH
SAMSUNG PAY AND THE
SAMSUNG GALAXY S6:
CONVENIENT
MASTERCARDS
END-TO-END
TOKENIZATION
SERVICE:
PRICELESS

MasterCard, the MasterCard Brand Mark and Priceless are registered trademarks of MasterCard International Incorporated. 2015 MasterCard. All rights reserved.
All third party trademarks and logos shall belong to their respective owners.

MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:39 Page 6

NEWS
Pebble steps up
product rollout
to ditch
'accessory' status
By Ronan Shields

ebble is stepping up its


product rollout, with the
manufacturer using Mobile
World Congress (MWC) to
announce its second product
launch in a week, plus what it
claims is the sectors first hardware
accessory platform that lets sensor
manufacturers build smart straps
that can communicate with
smartwatches.
The smartwatch manufacturer
revealed that it has extended its
Pebble Time series, with the
addition of Pebble Time Steel
(pictured), a device unveiled by
Pebble CEO Eric Migicovsky during
an MWC conference session
focusing on Wearables that took
place yesterday.
Pebble Time Steel is available on

Kickstarter a crowdfunding
platform where users pledge funds
to a project up until they have
reached their target for $250, and
is the second such device it has
made public in a week.
The latest update has up to 10
days of battery life and is
manufactured with stainless steel,
plus optional leather, or steel straps,
with the device to start shipping in
July. Migicovsky also said updates
are available to those that had
pledged to the previously
announced Time device.
In addition, Pebble has also
debuted what it calls the industry
verticals first hardware accessory
port
initiative,
that
lets
smartwatch accessory makers
build watch straps containing
sensors that can transfer data to
apps running on its devices.

TD-LTE hailed as
industry saviour
By Joseph Waring

D-LTE will become the


saviour of the mobile
industry as it faces massive
data growth, proclaimed Bharti
Airtel chairman Sunil Bharti Mittal.
At the time we joined the GTI
[Global TD-LTE Initiative] as a
founder member, we didnt realise
how mission critical it would be. We
started to take baby steps and
monitor what China Mobile was
doing, he said.
Speaking at the GTI Summit
yesterday at Mobile World
Congress, Mittal said: I cant
imagine our lives without the big
development
of
the
TDD
ecosystem, given that India has just
5MHz of 3G spectrum to serve the
very large capacity of its
customers.
GSMA chairman Jon Fredrik
Baksaas said TD-LTE has seen the
fastest adoption rate of any
consumer technology. In June last
year TD-LTE connections made up
just 7 per cent of all LTE
connections. Now its closer to 25
per cent, and next year when LTE
connections reach one billion, it will
account for almost 30 per cent.
The fact that TDD and FDD

PAGE 6

share common technologies and


have merged on common chipsets
and devices means that the entire
LTE ecosystem has flourished,
added Baksaas.
He said operators will continue to
invest heavily in both TDD and
FDD as they roll out their nextgeneration networks and look for
ways to monetise their investments.
As we look to the future, the
inter-dependence between the two
is only going to grow, especially as
carrier aggregation becomes more
common. And FDD is being
optimised for use in M2M
applications.
He also said 2015 will be the year
when we see VoLTE become
mainstream, with the support of
more devices.
Meanwhile
ITU
Secretary
General Zhao Houlin encouraged
China and other GTI partners to
promote the advantages of
unpaired spectrum to a wider range
of services.
Li Li, deputy director general of
Chinas Department of Science and
Technology, said Chinas three
mobile operators have worked
together to give TDD a unique
advantage in the 2.6GHz band to
make it possible to operate

Wednesday 4th March

smartwatches
will
become
indispensable to consumers, but did
concede that this was unlikely to
happen overnight, although he did
express his opinion that such devices
could exceed smartphones in terms
of popularity in the long-run.
With smartwatches now, you
can start to get things done from
your wrist, without having to take
your phone out Its about not
forcing the user to change their
habits around the device, he
added.

These smart straps, as


Migicovsky calls them, signify a
significant milestone for the
industry vertical, as it is the first
time such a service has been made
on wearable devices.
He added: Pebble is no longer
just an accessory to your phone, it
is its own unique computing
device, he said.
The new hardware platform is
open, meaning all developers, or
hackers, are able to build on top
of it, and then make device

accessories
equipped
with
functions such as GPS tracking
that can be attached directly to a
Pebble device.
We believe that in the future
sensor manufacturers will not have
to create their own smartwatches
just to bring their sensors to market.
They can integrate them into a
thriving and active community of
people that want to see their
smartwatch do more, he told
attendees.
Migicovsky also said he believed

efficiently with synchronisation,


without the need for a guard band
between two frequency ranges.
He noted that this is a big booster
of frequency resource utilisation.
We also are very supportive of the
TDD-FDD convergence and related
applications.
TD-LTE terminals last year
accounted for 40 per cent of all sales
in the country and China is on track
to have 400 million LTE connections
by the end of this year, he said.
While 4G has made huge gains in
China in just one year, he said there
are a number of upstream and
downstream challenges, such as the
incomplete maturity of VoLTE and
hybrid communications.
China Mobile executive VP Sha
Yuejia said its 4G buildout has
progressed even faster than it had
imagined, ending 2014 with more
than 90 million 4G subscribers. He
noted that the ARPU of its 4G
customers is 1.46 times that of 3G
users, while data usage per user
increased over threefold.
Chinas mobile leader offers
more than 1,300 4G devices from
about 200 vendors. The price of
4G handsets has dropped to as low
as $60.
He said it is aiming to cover all
domestic cities and rural areas with
one million 4G base stations by the
end of this year. Coverage will also
include 73 high-speed railways and
26,000 km of highways.
It expects to have 250 million 4G
customers and sell 200 million 4G
devices this year.

NGMN unveils 5G
operator wishlist
By Paul Rasmussen

5G White Paper unveiled by


the Next Generation Mobile
Networks (NGMN) Alliance
aims to settle industry debate over
the technologys future standards.
Following a decision late last
year by the NGMN board of more
than 20 operator CTOs, a team of
100 technical specialists were
asked to contribute towards
defining
the
end-to-end
requirements for 5G. The resulting
White Paper, according to the
NGMN,
now
presents
a
consolidated view of operator
requirements intended to support
the
standardisation
and
subsequent availability of 5G for
2020 and beyond.
The White Paper provides
essential and long expected input for
the work of many industry bodies,
said Peter Meissner, CEO of the
NGMN Alliance. Together with our
global partners from within industry
and research, we will now focus on
setting up and implementing a 5G
work-programme ensuring that
future solutions will meet our
ambitious targets.
The NGMN document states it
would like to see any 5G ecosystem
as being global, lacking in

we will now focus


on setting up and
implementing a 5G
work-programme
ensuring that future
solutions will meet
our ambitious
targets.
fragmentation and open to
innovation.
However,
while
conceding
that
commercial
deployments timescales will vary
across the operator community, it
urges 5G availability by 2020.
The White Paper is set for open
discussion at the NGMN industry
conference in Frankfurt this
month. However, equipment
vendors have been calling for open
collaboration across industry
sectors for some time.
We want the standardisation of
5G to be done differently to past
efforts, said Ken Hu, Huaweis
rotating CEO, at Tuesdays keynote
presentation at Mobile World
Congress. There should be a better
understanding of the particular
requirements of vertical industries
and improved communication
between interested parties.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:42 Page 7

HUAWEI

| 4.5G

4.5G

For the Next


Five Years
There are some upcoming trends that
have been tipped to take place within
the next 5 years. These trends mainly
revolve around redefining visual
experience, building a better
connected world over cellular Internet
of Things and realizing Industry 4.0 to
accelerate mobile network evolution
to support real-time services
n the next 5 years, visual experience will
undergo a transition from HD video to
virtual reality where users could watch
sports matches or even shop for things
through virtual reality headsets and carry it
like they do with their smartphones. Peoples
demand for better video experience will
always be endless; virtual reality is a step
forward in delivering such immersive
experience. Furthermore VR can be deployed
in other businesses like virtual tours of
potential real estate buyers. Virtual reality is
now gaining industry momentum with
companies like Oculus have created the first
consumer mobile VR headset in the industry
while other social networking platforms like
Facebook would also provide some VR
applications. NBA will film the ALL-Star
game with virtual reality cameras. NBA fans
who dont have the opportunity to attend a
game will be given the next best thing, 4.5G
presents a platform required for ensuring
immersive experiences of VR for users.
The second trend is cellular IoT. The
industry has been used to M2M
communication
over
short
range
technologies like Bluetooth. but which will
not end there. The concept of cellular
Internet of Things which mainly deals with
M2M communication over the cellular
network technologies will vastly increase the
number of smart, always on demand and
online things in our environment. Cellular-

IoT will further enable smart things like


connected cars, connected wearables, smart
grid, smart waste bins to directly connect the
internet over long ranges . In the near term,
more personal devices will not only be
connected to smartphones over the short
range but also to the internet directly.
The third trend is that the transformation of
industrial automation through the enabling of
communication between factory machines
and equipments. It is obvious that short
latency will mainly benefit interaction
between machines. For example cyber
systems can realize control over factory
machines and industry equipments through
the support of wireless connections. 4.5G
network will enable cooperation of cyber
systems in real time so they can execute real
time monitoring of industrial processes.
Industry 4.0 has been steadily rising to
prominence; this has encouraged the
government of Germany to make it a target
for this year. The evolution of 4G to 4.5G is
quite timely taking into consideration the
platform needed to support these trends in
the next 5 years.

NEW TECHNOLOGIES NEEDED TO


SUPPORT THESE TRENDS
The requirements to support these trends can
be classified into three main types of
connections: high speed connection, massive
connections and low latency connections.
The visual user experience requirements
for applications like virtual reality and ultra
HD video are defined by three main factors:
connectivity, speed and service. In other
words an anywhere anytime type of
connection is essential to guarantee an
immersive VR video experience. To be able to
realize these requirements, there is the need
for more spectrum complemented with high
spectral efficiency.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

The requirements to realize the concept of


cellular Internet of Things can be defined as
deeper
coverage
and
low
power
consumption. A clear way to make this
possible is the introduction of a new air
interface and new chipset to lead a transition
from 1K connections per cell to 100K
connections per cell.
Lastly, one of the key requirements to realize
an Industry 4.0 is very low latency, mainly
because these cyber physical systems need to
control physical equipments and cooperate
with each other all in real time. Short
transmission and short air interface latency are
the ways to realize the needed E2E latency of
10ms to enable Industry 4.0 requirement
4.5G is the natural evolution of 4G.It offers
enhancements on LTE-Advanced to meet
new services and the trends emerging in the
next 5 years.

4.5G OPENS A GIGA WORLD


To be able to guarantee an immersive
experience, large capacity is quite essential.
As the visual experience of users will be
changing from ultra HD video that required
about 30Mbps to virtual reality that will
require about 1Gbps, 4.5G will enable
operators with the capability to deliver the
large capacity required in this transition.
Some technologies have been recognized as
the major capacity enablers (Technologies in
a Giga World) which aim at the key
performance target of xGbps peak rate.
These are Massive Carrier Aggregation,
Licensed Assisted Access, Massive MIMO &
256QAM.

4.5G WILL MAKE CELLULAR


INTERNET OF THINGS A REALITY
4.5G through LTE-M will introduce more
connections which will mainly be devices like
smart meters and wearable user devices

connecting to the cellular network. There are


several inherent characteristics of LTE-M
that make this specification the best fit for
Cellular IoT deployment, these are providing
deep extensive coverage of about 20dB, low
power consumption that ensures that battery
life lasts beyond 10 years, ensuring massive
amount of connections around 100K per cell.
These capabilities tend to show why LTE-M
stands out as the best fit for the deployment
of cellular Internet of Things.

4.5G MAKES REAL TIME APPLICATION


A REALITY
4.5G will be able to provide end to end
network latency of 10ms compared to the 4080ms of 4G. This is made possible by a
shorter TTI/RTT aimed at air interface
latency reduction. Also CloudEdge solution
introduces network function virtualization
principles in the network to ensure that
transmission latency is also further reduced.
This level of E2E network latency enable
industrial transformation through leveraging
the benefits of cyber physical systems.
Currently, we have industry equipments
mainly being controlled by single cyber
system; 4.5G will enable the control of
several industrial equipments through the
cellular network, which will trigger a
transition known as intra factory to inter
factory.

TIME FRAME OF 4.5G


It is predicted that the first 4.5G services will
be launched around 2016. As it is well
understood, 4G LTE-Advanced is covered by
3GPP Rel-10, Rel-11 and Rel-12, with a
timeframe stretching from 2013 to 2015. 4.5G
will be mainly addressed by 3GPP Rel-13 and
Rel-14. 4.5G represents a next 5 year network
evolution to smoothly prepare for the
migration towards 5G around 2020.

Wednesday 4th March

PAGE 7

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:44 Page 8

CUSTOMER EXPERIENCE | CA
By Denise Dubie, Senior Principal, Content Strategy at CA Technologies.

Research Mobility:
Why Your Customers Arent
Satisfied and What to Do About It
New research shows enterprise-wide
mobility
can
improve
your
customers overall experience.
n the application economy, simply
providing the next killer app is no longer
enough. Consumers expectations have
never been higher, and you can lose a
customer in a split second if you have not
focused on optimizing the entire customer
experience.
CA technologies recently sponsored
research company Vanson Bourne to conduct
a global survey of 1,425 senior IT and
business executives on their mobility
initiatives. The results revealed that overall
user satisfaction with mobility efforts to date
remains low: respondents report that only
20% of their customers are completely
satisfied with their experiences with mobility.
The most important result is what
organizations are actually doing to meet
these challenges: implementing a more
holistic approach to enterprise-wide mobility.
In fact, 40% of respondents have already
adopted enterprise mobility and another 47%
plan to in the next two years.
By taking a holistic approach to improving
and securing the overall end-to-end mobile
experience, organizations are reaping huge
rewards:

Enterprise mobility adopters report six


times more end users who are completely
satisfied with their mobility products or
services.
Twice as many enterprise mobility
adopters
have
already
seen
an
improvement in overall user experience.
Enterprise mobility adopters have seen a
24% revenue increase from customerfacing mobility apps and a 25%
improvement in the overall customer
experience.
The research proves a few critical points
about mobility. For one, optimization of the
overall end-user and customer mobile
experience is the most important thing you
can focus on for success in the application

PAGE 8

Wednesday 4th March

economy. And two, the best way to achieve


this is to implement an enterprise-wide
approach to mobility.

UNDERSTAND THE CUSTOMER


EXPERIENCE.
To truly deliver a quality mobile experience,
IT and the business must know how the
customer interfaces with the app and how
well the app responds to customer demand.
Learn, understand and try to experience what
your customers are experiencing.

DEFINE CUSTOMER-DRIVEN RESULTS.


Do you want more customers using your
services? Do you want to deliver more apps
or more feature releases to existing apps?
Businesses must understand the goals of their
mobility efforts to better design the enterprise
strategy.

DEVELOP AN ENTERPRISE MOBILITY


STRATEGY.
Its clear mobility projects cannot thrive in an
ad hoc environmentthey must be
integrated across and baked into all IT and
business endeavors from the start. A
successful enterprise mobility strategy will
encompass managing the data from the back
end to the user device.

IDENTIFY AND NURTURE MOBILITY


TALENT.
To drive an enterprise mobility strategy, IT
organizations must be equipped with the skills
needed to not only develop mobile apps and
services but also the talent to envision how
mobility could enhance existing applications.

MEASURE MOBILE SUCCESS.


Mobility needs monitoring. Mobile apps can
thrive or die in an instant. Learn what works
and what doesnt early, and build on
successes.

Denise Dubie
Denise is senior principal, content strategy at CA Technologies. As a former IT
industry journalist with IDG Enterprise, her work was featured in print and online daily
in publications such as Computerworld, CIO and Network World. Now Denise is a top
contributor of articles, blogs, whitepapers, eBooks and more. She manages the
REWRITE and Highlight content editorial process and leads social media strategy. With
more than 20 years experience, Denise reports and writes on the application economy,
IT skills and careers, management cloud, mobility, DevOps, big data, security and more.

See more at rewrite.ca.com

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:44 Page 9

MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:14 Page 10

NEWS
Small Cell GSMA charter to make
mobile humanitarian
Forum
services more efficient
sees
Mobile networks and
$163B
the connectivity that
they provide can be a
operator T
lifeline for those affected
by natural disasters and
benefit
other humanitarian
emergencies
Smartphones
from rural
By Joanne Taaffe

By Anne Morris

he Small Cell Forum said


rural and remote coverage is
a big opportunity for mobile
operators, opening up a market
worth a potential $163 billion and
providing
affordable
mobile
broadband services to an extra 650
million users, according to a study
carried out by Real Wireless.
Its not niche, said Alan Law,
chair of the Small Cell Forum, who
was
speaking
during
the
presentation of Release Five of the
forums programme.
Release Five: Rural and Remote is
the Small Cell Forums fifth body of
work that sets out how small cells
can and are being used in a diverse
range of remote and rural
environments. Indeed, Julius
Robson, who sits on the forums
steering committee, said 17,000
small cells are already deployed in
rural and remote environments.
The forum has already explored
small cell opportunities in the
home, the enterprise and urban
areas in previous releases, and said
it has now completed the set with
the addition of rural and remote,
although emphasising that its work
is far from done.
In future, the forum will address
new and emerging topics such as
virtualisation,
SON,
Wi-Fi
integration and 5G. In addition, the
relevance of small cells to what is
variously called LTE-Unlicensed or
LTE-LAA (licensed assisted access)
is attracting urgent interest from
the
mobile
communications
industry in general, the forum
noted.
With this technology due to be
standardised in 3GPPs Release 13,
the Small Cell Forum said it has an
opportunity to take an active role in
driving forward this emerging
standard.
Mark Grayson, a Cisco engineer
who sits on the forums board,
observed that an operator requires
licensed coverage to access
license-exempt spectrum, and said
LAA is a subset of carrier
aggregation.
It makes sense to co-locate the
licensed
and
license-exempt
bands, Grayson said.

PAGE 10

he GSMA launched an
industry-wide Humanitarian
Connectivity Charter. The aim
of the charter, which Axiata, Etisalat
and Ooredoo have already adopted, is
to help mobile network operators
work
more
efficiently
with
humanitarian agencies.
Humanitarian agencies already
use mobile connectivity to locate
people and exchange essential
information, while mobile operators
provide services such as early
warning systems and SMS
information services.
The charter, however, lays out a
coordinated
and
predictable
response to disasters so that
operators can better support not only
their customers, but also the agencies
that are working on the ground.
Mobile networks and the
connectivity that they provide can be
a lifeline for those affected by natural
disasters and other humanitarian
emergencies, said Anne Bouverot,
director general, GSMA.

The Charter is supported by the


United Nations Office for the
Coordination of Humanitarian
Affairs (UN OCHA), the UN
Emergency Telecommunications
Cluster (ETC) and the International
Federation of the Red Cross and
Red Crescent Societies (IFRC).
The UN Secretary General, Ban Kimoon, said: "I congratulate the
GSMA and its membership for
developing this partnership with the
humanitarian community, which will
enable people affected by crises to
gain access to vital communications.
MNOs that sign the charter will
commit to a common set of
principles and work towards the
adoption of initiatives.

MasterCard and Egyptian


government team
on mobile payments

By Joanne Taaffe

asterCard
and
the
Egyptian
government
yesterday unveiled a
partnership
to
use
mobile
technology to extend financial
services to 54 million Egyptians.
MasterCard will work with the
government to create and introduce
a digital ID program that links
Egyptian citizens national ID to an
existing interoperable national
mobile money platform.
MasterCard has already carved
out a sizeable role in the Egyptian
mobile payments market. In mid2013 the company launched a
Mobile Payment Gateway, followed
later in the same year by the Phone
Cash mobile wallet. Rolled out in
conjunction with the National Bank
of Egypt, Fawry and Egyptian

Wednesday 4th March

Banks Co., the Phone Cash mobile


wallet interoperable platform
already provides a range of
interoperable financial services,
including online and retail payment,
money transfers and phone bill
payment to banked and unbanked
Egyptians. And it does so
independently of mobile operators.
With a mobile penetration rate of
over 100 per cent, the Egyptian
government now wants to take the
service a step further and create a
secure mobile platform that brings
financial services to millions more
Egyptians. By providing a single
cashless
electronic
platform
underpinned by national ID cards, the
Egyptian government hopes to include
more citizens in the formal economy.
This
collaboration
with
MasterCard will provide millions of
Egyptians with access to an
innovative, safe and simple way to
conduct financial transactions using
their national ID card, said H.E. Atef
Helmy, minister of communications
and information technology.
MasterCard and the Egyptian
government will jointly build an
innovation center in Cairo, which will
draw on MasterCards technologies
to develop the services.

essential to US
consumers - Verto

By Joanne Taaffe

S consumers increasingly
see smartphones as a musthave, regardless of income,
according to a new report on US
digital device usage by data
analytics company Verto.
At the end of the fourth quarter
2014, 42 per cent of people in the
US earning $15,000 or less owned a
smartphone, compared to 80 per
cent of those earning over
$150,000.
Unsurprisingly, younger people
are the most likely to favour
smartphones: 75 to 78 per cent of
18-to-39-year olds in the US own
one, with 30-to-34-year-olds being
the most likely to do so.
And although US consumers tend
to have several devices 4.6 each
on average they are casting aside
PCs, portable media players and
electronic book readers in favour of
tablets and smartphones: Amazons
share of the tablets in use decreased
from 22 per cent in 2013 to 18 per
cent last year, according to Verto.

Apple meanwhile continues to


count on its loyal users to maintain
its lead. Mac users are more likely
to have a smartphone or tablet of
any kind than Windows users and
they tend to choose Apple. Out of
all Mac users, 79 per cent have a
smartphone, and 58 per cent have a
tablet and they are four times more
likely to own an iPad than an
Android tablet. Windows users,
however, show no clear preference.
At the end of 2014 Apples users
accounted for 42 per cent of the
total installed base of smartphones
and 43 per cent of the installed
base of tablets.
Nevertheless, Samsung managed
to increase its share of sales in the
US tablet market from 12 per cent in
2013 to 15 per cent in 2015 and its
share of smartphones purchases
from 27 per cent in 2013 to 29 per
cent. The other area of growth is in
the use of smart TVs and streaming
media devices, which increased 26
per cent and 22 per cent to reach 45
million and 35 million users,
respectively.

GSMA HONOURS THE GOVERNMENTS OF BRAZIL AND PAKISTAN


IN ITS 2015 GOVERNMENT MOBILE EXCELLENCE AWARDS
l. to r. His Excellency Mr. Ricardo Berzoini, the Minister of
Communications of Brazil; Her Excellency Ms. Anusha Rahman
Khan, the Minister of State for Information Technology of Pakistan;
Mr. David Thodey, CEO & Executive Director, Telstra (who
presented the awards).

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

03/03/2015 16:14
16:11 Page 11
MWC15 Daily DAY3.qxp_DAY1 03/03/2015

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:45 Page 12

ANALYSIS | SPECTRUM
Dennisa Nichiforov-Chuang,
Mobile Spectrum Analyst, GSMA Intelligence
www.gsmaintelligence.com

Spectrum for new


entrants: lessons
learned
egulators should ensure that operators
are assigned sufficient amount of
spectrum and the right bandwidth to
achieve the required quality of service. Each
new technology generation uses wider
channel bandwidths, as well as improved
spectrum efficiency to drive faster
connection speeds. This means that they use
increasing amounts of spectrum making the
need for new mobile frequency bands
essential. For example, a 2G channel is 0.2
MHz wide, a 3G channel is 5 MHz wide and a
4G-LTE channel can range from 1.4MHz to
20MHz wide the fastest 4G-LTE services
are only possible with the wider channel
sizes. The most recent types of 3G and 4GLTE networks are capable of providing users
with especially fast speeds by combining
several channels together, making them even
more reliant on large amounts of spectrum.
In some cases, reserving spectrum for new
entrants led to inefficient use of spectrum.
For instance, in the AWS auction in 2009 in
Chile, the three incumbents have been
effectively excluded from participating in the
auction, leading to valuable spectrum being
awarded to two new entrants that reached a
limited market share of connections.
Spectrum allocation is often seen by
regulators as a way to facilitate the entry of
new players in a market with a view to
stimulate competition. However, our research
demonstrates that the majority of new
entrants that launched services since early
2010 did not impact the competitive structure
of their respective markets, in turn showing
that the success and lifespan of new entrants
depends on a number of factors that tend to
be excluded from the regulatory framework.

PAGE 12

Wednesday 4th March

REGULATORY MODELS USED TO


ENCOURAGE NEW ENTRANTS
Once a government or regulator decides to
encourage a new entrant into the market,
different models are usually employed to
ensure both access to spectrum as well as
facilitation of entry conditions. Examples of
these models include:
- the use of spectrum caps
- set-asides of spectrum for entrants
- different
roll-out
and
coverage
requirements for the new entrant
- obligations imposed on incumbents or
established operators to provide facilities
sharing (such as access to infrastructure)
and roaming

NEW ENTRANTS 2010 TO PRESENT


DAY
A number of factors impact the ability of new
entrants to successfully challenge established
operators. Recent data shows that most new
entrants tend to struggle to gain a foothold in
established markets. The number of existing
players in the marketplace at the time of
launch of a greenfield operator is a significant
indicator of its ability to grow market share
(see chart).
From Q1 2010 to the present day, a total of
62 new players launched operations across 48
markets worldwide. If we examine the
success of new entrants over this timeframe,
it is clear that the number of existing players
in a market at the time of launch has a large
bearing on its performance, in terms of its
ability to change the market landscape. Of
the 62 launches, 24 entered markets with
three or less existing players, and 7 of these
broke hitherto monopolies. The remaining 38
launched in markets with 4 or more existing
operators.
Those entering markets with only one
existing operator performed best, recording
an average market share of connections of 21
per cent some 26 quarters (6.5 years)
following commercial launch. However, our
data shows that the marginal gains of new
entrants fall significantly as the number of

New entrants average connections market share by market


structure, quarters after launch
25%
Average market share of connections

Regulators must be wary of the


conditions under which new entrants
can thrive before allocating valuable
spectrum, as reserving spectrum for
new entrants may not result in
effective competition or sustainable
market players, while leading to an
inefficient use of spectrum.

20%

15%

10%

5%

0%
1

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Number of existing operators:

6+

Source: GSMA Intelligence

existing operators climbs. Those entering


markets with two existing operators can
expect a corresponding average market share
of connections of 14 per cent in the same
timeframe, while those entering markets with
three existing operators achieved an average

market share of 10 per cent. Finally, new


entrants entering markets with four or more
existing players did not witness market share
in excess of 5 per cent in the 6.5 years period
since their launch.

ABOUT GSMA INTELLIGENCE


GSMA Intelligence is the definitive source of global mobile operator data,
analysis and forecasts; and a publisher of authoritative industry reports
and research. Our data covers every operator group, network and MVNO
in every country worldwide from Afghanistan to Zimbabwe. It is the
most accurate and complete set of industry metrics available, comprising
tens of millions of individual data points, updated daily.
GSMA Intelligence is relied on by leading operators, vendors, regulators,
financial institutions and third-party industry players, to support strategic
decision-making and long-term investment planning. The data is used as
an industry reference point and is frequently cited by the media and by
the industry itself. Our team of analysts and experts produce regular
thought-leading research reports across a range of industry topics.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:14 Page 13

NEWS
SIM card evolves to
support M2M and
remote provisioning
By Anne Morris

he SIM card is evolving to


support future new services
in both the machine-tomachine (M2M) and consumer
markets.
A new report from GSMA
Intelligence noted that alternative
SIM solutions to the traditional
approach of a single SIM card
issued by a single operator have

recently been deployed in some


M2M devices and tablets. These
include embedded solutions, where
SIM cards are fixed in the device
and cannot be moved, and remote
provisioning, where SIM cards can
be updated over the air and store
one or more operator profiles.
"The SIM has provided the
security and authentication to
access mobile networks for almost a
quarter of a century and it will

Telefonica offers
marketing insights
through free Wi-Fi
By Ronan Shields

elefonica is using its free


public Wi-Fi rollout to aid
bricks-and-mortar
based
businesses, such as restaurants, in
calculating
the
return
on
investment of
their online
marketing spend, by helping them
establish just how much footfall
they drive in-store.
The strategy was discussed
during a Mobile World Congress
(MWC)
panel
session
on
'Personalising
the
Consumer
Experience', where Robert Franks,
Telefonica's managing director,
digital commerce, took to the stage
to discuss the operators 'big data'
collaboration with Cisco.
Telefonica's UK arm O2 has
rolled out a free public Wi-Fi
network, which is available even to
rival network providers' customers,
using Cisco technology and which

they install in business outlets with


high levels of footfall traffic, such as
restaurants and sporting arenas.
Frank told MWC attendees: "A
restaurant chain with O2 Wi-Fi
came to us to see if we could help
them maximise return on their
digital marketing, which was
targeted at driving people into their
restaurants by giving them offers,
etc. However, they didn't know if
their campaigns were being
effective, or how they could be
improved."
Telefonica and Cisco helped the
restaurant chain identify audiences
it served with 'behaviourally
targeted ads' online (a technique
made possible using cookies'), and
then subsequently visited its
outlets, using unique identifiers
that were flagged when they then
logged on to the O2 Wi-Fi network
in-store.
They were then retargeted with

continue to do so as the market


evolves, said Hyunmi Yang, chief
strategy officer at the GSMA. By
2020 we forecast nearly 1 billion
cellular M2M connections and 9
billion consumer connections that
will require SIM cards, so it is
critical to ensure security and
robustness in the evolution of the
SIM.
The GSMA has developed
specifications for these two
solutions, announcing the GSMA
Consumer
Remote
SIM
Provisioning initiative at Congress
this week. The GSMA Embedded
SIM Specification, which was
developed to serve the M2M
market, has been adopted by nearly
30 operators and vendors to date.

ad campaigns while they were


surfing online at home, to establish
if they would return to the
restaurant more frequently as a
result, with the brand achieving a
"three-times higher response rate to
its digital marketing, than it
achieved through other means",
according to Franks.
Both Franks, and fellow panellist
Kelly Ahuja, Cisco, SVP & GM,
service provider business, products
& solutions, said helping bricksand-mortar outlets establish the
link between their online marketing
(the fastest growing advertising
format), and subsequent in-store
visits was crucial, as only 17 per
cent of all UK commerce is carried
out digitally.

A restaurant chain
with O2 Wi-Fi came
to us to see if we
could help them
maximise return on
their digital
marketing

Spectrum panel calls for more


cooperation and flexibility
By Joseph Waring

rising level of sharing and


cooperation
between
competing interest groups is
emerging as demand for scarce
spectrum soars.
The mobile and satellite industries,
for example, have an unprecedented
opportunity to converge because
there are things we can do that
other technologies simply cant do on
the video front, said Karim Michel
Sabbagh, president and CEO of
satellite player SES.
We all have much more to gain
by working together. But we need to

move away from a conversation on


what we each can do separately to
how the industries can work
together, he said.
Speaking on a panel discussion
on spectrum at the Mobile World
Congress on Monday, Sabbagh
called for finding the parts of the
spectrum where the two industries
can collaborate. This is where we
can generate more revenue and
more profit.
Looking at the mobile industry in
Europe, he said ARPU has dropped
26 per cent since 2008. On the
broadcaster side, there also has
been some level of price erosion.

The question is what are we going


to do to create more value?
Gordon Smith, president and
CEO of the National Association of
Broadcasters (NAB), argued that
the world of tomorrow needs both
broadband and broadcast since
they serve very different needs.
The broadcast architecture one
to everyone in a geographic area is
important, especially as it relates to
video. Theres not enough spectrum
in the universe to do video one-toone through broadband.
Regarding the question whether
consumers want on-demand or live,
he said the answer is they want both

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

Q&A r
Rob Sinclair,
Microsoft Chief Accessibility Officer

Mobile accessibility:
The business angle for
improving the quality of life
Hall 4 Conference Village Auditorium 5
Wednesday, 4 March 14:00-15:00

What will be the key themes youll touch on in your session?


I will discuss the growing relevance of accessibility solutions for everyone who
uses technology regardless of age, ability or injury. I will emphasise the
growing importance of viewing accessibility as the foundation of a new
generation of digital experiences capable of understanding and responding to
the persons individual preferences or needs.
Why has this segment received so little attention?
Historically, accessibility was viewed as a niche investment for a very small
number of customers, or in some cases as a set of legal requirements. The new
view emerging in todays business environment is that accessibility is about
creating more flexible user experiences that optimise productivity for each
person and ensure everyone is able to fully participate in the digital world
around us.
In a more direct sense, there also is growing regulatory pressure, increasing
litigation and rising competition all indications that accessibility will become
increasingly important to businesses around the world.
How is it possible to profitability serve these niche markets?
Profitability becomes a core outcome if one views this as an opportunity to
create great solutions for the 15 per cent of the population with disabilities. We
are seeking to shift accessibility out of the niche technology space and into
mainstream value creation for every customer.
What are some of the things were likely to see in the short term?
As part of Microsofts transformation to a mobile-first, cloud-first company, you
will see accessibility and inclusive design playing a larger role in how we deliver
more personal experiences across the full range of devices.
In the short term this will be most apparent in the Windows Universal
Application Platform, our built-in assistive technologies, and the work we are
doing with our partners to improve their accessibility solutions.
How much of a role do governments need to play?
Governments around the world are already expressing a clear perspective that
digital inclusion of the aging and disabled communities is an essential part of the
modern world. More than 150 countries have ratified the UN Convention on the
Rights of Persons with Disabilities (UN CRPD) a step that signals their intent to
take specific actions to ensure the goals of digital inclusion are achieved.
We support that convention and are dedicated to working with those
governments to find technology neutral approaches to achieving that outcome.

depending on the content. Policy


makers going forwards have to
make some value judgments how
much should be allocated to
broadband and how much should
be preserved for other socially good
policies, like weather, local news
and emergency information.
He concluded that price, policy and
technology will ultimately answer the
question as to what the future holds for
broadband and broadcast.
Francois Rancy, director of the
ITUs
Radiocommunications
Bureau, pointed out that its vital
that the decisions for the World
Radiocommunication Conference
15 are made by consensus since the
impact lasts for decades. That last
vote was 20 years ago. We need to
think 15 years ahead and establish a
stable framework. We cant afford
to change things in a seismic way.

Rancy said the optimisation of


spectrum use is a high priority for
all players.
Romano Righetti, VimpelComs
group chief regulatory officer, told
the audience that more harmonised
spectrum management could lower
the costs of devices and be an
enabler of new investments.
He noted that predictability is a
key issue at the national level. Its
important to know in a reliable
manner the spectrum management
plan because a lot of investment
needs to be put in place for
auctions, rolling out networks and
putting
together
a
good
commerical offering.
Righetti said how much spectrum
will be made available, when and at
what
price,
are
important
conditions for creating the right
confidence for future investment.

Wednesday 4th March

PAGE 13

MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:15 Page 14

NEWS
Nest Labs pushes Thread to
drive the connected home
By Joseph Waring

n the emerging Internet of


Things (IoT) space telecoms
operators will likely continue to
provide
connections
into
consumers homes and power the
different screens. But to remain
relevant within the connected home
landscape, Chris Boross (pictured),
Nest Labs product marketing
manager, insists operators will need
to find new ways to interact with the
things people care most about in
their homes things that help them
stay comfortable, help keep them
safe and help them save energy.
He said Thread an IP-based
wireless networking protocol
developed by seven companies is

designed to create a better way to


connect products in the home.
Boross is the president of Thread.
Hell be speaking on Thursday
about the challenges that have kept
developers from being able to
efficiently and securely connect
products within a home. The
session runs from 11:30-13:00 in
Auditorium 2.
Using proven standards and IPv6
technology with 6LoWPAN as its
foundation, he said Thread offers a
number of advantages over other
wireless standards, including secure
and reliable networks with no single
point of failure, simple connectivity
and low power.
With
Thread,
product
developers and consumers can

easily and securely connect more


than 250 devices into a low-power,
wireless mesh network that also
includes direct internet and cloud
access for every device, he said.
A big challenge for Thread, he
noted, will be spreading the word so
developers can understand the
benefits of using it to connect
products in the home.
More than 100 companies have
joined the Thread Group since last
October, and it is working to release
technical specifications in June.
Boross said the goal is for
consumers to be able to easily set
up, use and secure Thread products,
which require fewer wires and
battery changes. In addition,
millions of existing 802.15.4

AT&T in talks over global


Digital Life rollout

PAGE 14

By Anne Morris

Doro set for


social service
launch
By Steve Costello

Were seeing positive gains and


our subscriber additions rival the
more entrenched players in the
space. We built the Digital Life
platform to be industry leading and
it is, he said.
Echoing a theme that was evident
at AT&Ts Developer Summit last
month, the executive also noted that
the increased focus on security

Wednesday 4th March

globally, following a number of


high-profile stories, is an area for
operators to focus on.
Its not just a differentiator, its an
imperative for success. Nearly every
CIO I talk to has security as his or
her number one concern. What IoT
can do for businesses is so exciting,
but customers want to know their
data is secure, he observed.

With Thread, product


developers and consumers
can easily and securely
connect more than 250
devices into a low-power,
wireless mesh network

4G networks to cover 76% of


LatAm population by 2020
G-LTE networks will cover
more than three-quarters of
the population in Latin
America by 2020, according to new
research from GSMA Intelligence.
The new data predicts that 76 per
cent of the population will have
access to 4G networks by this point,
up from 35 per cent at the end of
2014. In terms of subscribers, 4G
currently accounts for fewer than
10 per cent of mobile connections.
However, GSMA Intelligence
predicts that 4G will account for
one in four connections by 2020.
Total mobile connections in Latin

By Steve Costello

T&T is in trials to license its


Digital Life home security
and automation platform
worldwide, Ralph de la Vega,
president and CEO of AT&T Mobile
and Business Solutions, told Mobile
World Daily.
We announced last month that
wed be adding technology from
third parties to the platform,
opening it up so a user can easily
add
products
from
other
developers. This is just the
beginning, he said.
AT&T is already working with
companies
such
as
Lutron
Electronics (window shades and
lighting
controls),
Samsung
(Samsung Techwins Wi-Fi IP
camera, wearables), Qualcomm Life
(secure medical data) and LG
Electronics (smart TVs).
The operator has already
announced a limited trial of
Digital Life in Europe, working with
Telefonica.
Last month, AT&T said that
Digital Life is currently available in
82 markets across the US. And de la
Vega said the company is seeing
commercial momentum behind it.

wireless devices already on the


market can run Thread with just a
software enhancement no new
hardware is required. This means
the truly connected home can be
here a lot sooner than we think.

oro, a maker of devices


targeting older users, is
planning to launch a
service intended to provide
peace-of-mind and assurance to
the families of seniors.
Called Connect & Care, it is described
as an innovative mobile social
networking tool applied to real life.

America are forecast to grow from


709 million at the end of 2014 to
889 million by 2020, with 4G
accounting for 28 per cent (245
million connections) by this point.
Smartphones accounted for 32 per
cent of Latin America connections
in 2014 and are expected to account
for 68 per cent of the total by 2020.
Regarding network spend, mobile
operator CAPEX in Latin America
is forecast to reach a cumulative
$193 billion in the seven-year
period between 2014 and 2020.
Latin American operators invested
almost $8 billion in spectrum
licences in 2012-2015, primarily to
support 4G deployments.

It can be set up to monitor an


older users behaviour patterns, for
example
movement
and
communication, to raise an alert if
any problems are detected.
It will also connect seniors with
local people who are ready to help,
support and offer assistance.
The service is supported by select
Doro mobile phones for seniors,
with an iOS and Android app for
family members.
The launch follows Doros
acquisition of CareTech. Connect &
Care will pave the way for telecare
services later in life if needed.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:46 Page 15

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:47 Page 16

FEATURED INTERVIEW | GOOD TECHNOLOGY


Christy Wyatt, Chairman and
CEO of Good Technology

Enterprise mobility
comes of age
In 2013, Good Technology found there was very little conversation about
enterprise mobility at Mobile World Congress. Fast forward two years and
the company believes that the 2015 event will see a new level of
sophistication among enterprises as they recognise the need for more
complex mobility strategies.
MOBILE WORLD DAILY (MWD):
LOOKING BACK OVER THE LAST 12
MONTHS, WHAT ARE THE KEY
CHANGES YOU HAVE SEEN IN THE
ENTERPRISE MOBILITY MARKET?
Christy Wyatt (CW): I think that the big
trend we're seeing right now is the maturation
of customer thinking. We've been talking
about a vision for the past few years that
these mobility strategies are going to get
more sophisticated, and that the device
landscape is going to become more diverse.
And that's going to increase the complexity,
which is then going to drive the risk. Higher
risk and higher complexity are also going to
drive cost.
In 2013 and early 2014, so much of the
conversation was around MDM and BYO that
many companies weren't really thinking
about the bigger picture, for truly mobilising
their enterprise. We're now starting to see
customers trying to do more sophisticated
workflows that require these robust platforms
like Good Dynamics.

We're also seeing a lot of growth in nonregulated spaces. It used to be large


companies like banks and healthcare
organisations. Now it's companies of any
size: retailers, manufacturing, logistics etc.
And that's because the message came across
loud and clear in 2014 that security wasn't
just a topic for banks.
One of the things holding enterprises back
when it comes to mobility strategies is
confusion. There's a lot of noise in the market
and a lot of vendors claiming to do the same
thing. I think that much of the hype doesn't
clearly spell out what kinds of breaches are
actually
happening
within
these
organisations. What are the things you're
actually trying to protect against, and what's
the right set of tools to be able to mitigate
that risk?
The only path through that is to be able to
create a more open dialogue about what the
risk profile looks like and then what the real
solutions are to solving some of those
problems.

One of the things holding enterprises back


when it comes to mobility strategies is
confusion. There's a lot of noise in the market
and a lot of vendors claiming to do the same
thing.

PAGE 16

Wednesday 4th March

MWD: WHAT TRENDS DO YOU EXPECT


TO BE MORE EVIDENT AT MWC THIS
YEAR COMPARED TO LAST YEAR?
CW: I'll actually start with two years ago. In
2013, there were very few enterprise vendors
there and very little enterprise conversation.
We were one of the very few, and that was
even more the case in previous years.
Last year, enterprise mobility vendors took a
more prominent position, taking bigger spaces

and having bigger conversations. But I think a lot


of the dialogue was still focused on what I'd call
the young MDM/enterprise mobility market.
My hope for this year would be that we start to
see the maturation of not just the platforms and
tools but also the complex mobility strategies.
And that's what we see with our customers.
They're not just doing simple employee
productivity; they're mobilising significant
parts of their business. It's real-time; it's five
9s; it's always-on.

The first assumption that every enterprise


should make is that somebody is trying to
compromise you right now: breaches are
going to happen; devices will get stolen;
accounts will get hacked.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 17

GOOD TECHNOLOGY

It's the critical lifeblood of these


organisations, and that's what enterprise
mobility has become.

MWD: WHAT ARE THE MOST


CRITICAL CHALLENGES BEING FACED
NOW BY ENTERPRISES AS THEY
INCREASINGLY EMBRACE MOBILE
DEVICES, APPLICATIONS AND
MANAGED SOLUTIONS WITHIN THE
WORKPLACE?
CW: I think that you have this interesting
dynamic where users are far more
comfortable with mobile devices than they
have been with any other piece of technology
in their lives. You don't reach for your PC
when you open your eyes in the morning. So
I think users then get a much bigger vote in
terms of what they're doing on their device,
how it's configured, what they'd like.
But at the end of the day, if the IT department
is putting data on that device, it has to remain
accountable for that data. That doesn't
necessarily mean they need to take over the
entire device. And I think getting organisations to
a point where they're clear on the problem
they're trying to solve, and in what phase of their
mobility strategy, is one of the biggest challenges.
Because when you first start the conversation in
this market it's very noisy. It's very hard to
differentiate. Companies need to ask themselves:
"Where is my data? Who do I want to have
access to it, on what device and where? What are
the risks? What would happen if somebody else
got this data? And then they need to know what
the right tools are to provide all that.
Through 2013 and 2014 lots of folks were
saying, I don't need a significant security
technology for my employees devices. I can
just use simple Exchange ActiveSync because
all my users have is email." And then
something like the Sony breach happens, and

you can then see that email can actually have


a pretty big impact on a business.

MWD: HOW SHOULD ENTERPRISES


BE ADDRESSING SECURITY ISSUES IN
THE LIGHT OF SUCH CYBER
ATTACKS?
CW: The first assumption that every
enterprise should make is that somebody is
trying to compromise you right now:
breaches are going to happen; devices will get
stolen; accounts will get hacked. The devices
themselves are going to be compromised if
they're not already.
So you have to assume you have to protect
your data no matter what. What is the right
platform to do that? That's what we focus on.
That's what we're the experts in.

MWD: DO YOU THINK THAT


ENTERPRISES HAVE ADAPTED WELL
TO THE BYOD TREND?

| FEATURED INTERVIEW

going to be a tiny part of a much more complex,


much broader landscape in a year or two.
Right now we're still talking about employeefacing applications. Do you let them buy their
device or do you buy a device for them? You
haven't even started the conversation about
wearables, the Internet of Things, M2M, all of
these other places where your data could leak.
Is BYO important? Yes it is. Som e of the
friction points we've seen with customers
have been with some of the older MDM
technologies; there was concern about data
privacy if you're actually using MDM on the
entire device.
We've also seen concerns about who pays
for the data plan. Again, I think Good
Technology has removed a lot of those
friction points with our investments both in
our platform and creating clear lines between
the corporate assets and the personal assets.
We don't violate the end user's privacy.
We have also invested in split billing,
which we believe is a great step forward

towards providing the clarity of what is


corporate space and what is personal space,
and not letting who pays the bill become the
friction point.

MWD: WHAT LIES AHEAD FOR


ENTERPRISE MOBILITY
MANAGEMENT?
CW: Our view is that this is an increasingly
complex network of things. It's not just
mobile; it's going to be fixed and mobile; on
big and small screens. The same CIO who is
thinking about how to provide email to an
executive will also have to think about how to
protect data that is going back and forth to
the vending machine that they're supporting.
Or to the retail floor or manufacturing space;
or out to their end business users and
customers. When data is travelling the
concerns are different, and the kind of
application might just be different. But the
approach remains the same.

CW: I think that with the kinds of mobility


strategies we see companies deploying, BYO is

My hope for this year


would be that we start to
see the maturation of not
just the platforms and
tools but also the complex
mobility strategies.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

Wednesday 4th March

PAGE 17

MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 18

SECURITY | TRESYS TECHNOLOGY


Robert Stalick, Chief Executive Officer, Tresys Technology

Android Security:
More Cooperation,
Discipline Needed
The success of Android in the smartphone marketplace has clearly
demonstrated that open source software is a viable foundation for
Communications Service Providers (CSPs) and device manufacturers.
Unfortunately, the dynamism and diversity that result from open source
development models are inherently more risky to deploy into Enterprises.
IOs and CISOs need to be able to
quantify and manage risk. In their
minds, Enterprise solutions should
have reliable release cycles, strong customer
and technical support, and a commitment to
patching critical bugs in a timely manner. By
their very nature, open source solutions have
inherent disadvantages in these areas, though
unfortunately, not all proprietary solutions
effectively deliver on these goals either!
Linux is an instructive example of open
source done well. By all measures, Linux has
a strong share of the server market. Linux has
an active developer community, with deep
support in the technology industry and
academia. Security is a primary focus for the
Linux development community, with
vulnerabilities rapidly fixed and accessible to
administrators worldwide.
Recently identified vulnerabilities in
Android underscore the contrast with Linux.
Google announced in January that it will not
address vulnerabilities in any versions of
Android prior to 4.4, leaving OEMs and CSPs
to fend for themselves. January 2015
statistics from the Google Play Store showed
that 54% of Android devices using Google
Play were on versions 4.2 and older. That
means that Google will not be addressing
vulnerabilities for over half of the Android
users in the world! And even if Google
provides a patch for a vulnerability, the vast
majority of individual users cannot apply that
patch until their CSP either backports the
patch to whichever Android they are
providing (and then rolls that out to the users)
or the CSP eventually upgrades the user to a
later Android version.
So, how should a CIO or CISO feel about
this situation? Enterprises need to know that

PAGE 18

Wednesday 4th March

critical security fixes will be provided in a


timely manner and that the devices their
users depend on will be supported long
enough to recoup their IT investment.
Consider Enterprise rollouts in the desktop or
laptop spacemost Enterprises go three or
more years before doing major upgrades or
operating system refreshes. And, they do a
great deal of testing before performing a new
rollout or applying a widespread patch. In the
mobile space, those cycles have to be
shortened tremendously. Mobile operating
systems have been evolving much more
quickly than traditional operating systems,
while hardware often comes and goes in
under a year. Enterprise mobile deployments
will have many more hardware and software
combinations to manage, dramatically
increasing the potential number of possible
security vulnerabilities.
For Android to be a viable option for
Enterprise mobile deployments, the process
for addressing the inevitable security
vulnerabilities needs to be improved. If
Google is going to continue to own the
upstream Android distribution, they need to
be much more proactive about addressing all
security vulnerabilities for all widely fielded
Android versions. If CSPs are going to
continue to own the operating system and
upgrade path for their customers, then they
need to increase their ability to independently
develop or integrate security-relevant
patches. And Enterprises need to hold their
mobile vendors accountable for supporting
their products in the same way they hold their
desktop and server vendors accountable.
Proprietary solutions based on the Android
Open Source Project (AOSP), e.g., Samsung
Knox, LG Gate, Blackphone, are in an

interesting position because while they claim


security advantages, they necessarily have
many of the same vulnerabilities as the
underlying OS. In fact, many vulnerability
researchers and attackers focus on these
platforms precisely because it can be
assumed that anyone buying them has
something to protect. Samsungs partnership
with Google to release portions of the Knox
code as part of Android L is a good step
toward improving open source Android
security. But, there needs to be a consistent
focus on security and cooperation among all
of the Android stakeholders.
The history of server (and, to a lesser
extent) desktop operating systems shows us
that closed, proprietary operating systems
are excellent launching points for Enterprise
solutions. However, the closed nature of
those operating systems can lead to
stagnation, while the open source community
will continue to push features and fixes into
the entire range of computing applications.
The very nature of open source, with the
diversity of perspectives that can be brought
to bear on software, can even help address
the security vulnerabilities in Androidif
only there was an efficient way for these fixes
to move into upstream or CSP versions of
Android.
While the open source model is successful
for the operating system itself, it appears to
be less successful when it comes to security
applications on the device or in the
supporting infrastructure. If the products
used to protect open source solutions are
themselves closed, how confident can users
be about the security vulnerabilities in those
products?
Mobile solutions make enterprise
applications available from anywhere via the
Cloud. This means user authentication and
data in transit protections are critical. These
problems have been solved conceptually
since the days of mainframes, but the recent
SSL vulnerabilities remind us that poor

implementations continue to plague the


industry. Thus, independent analysis is ever
more importantsecurity architecture
assessments that focus on defense in depth,
vulnerability assessments, and red teams are
definitely money well spent.
Effective security is a constant struggle
against ever-evolving adversaries. Designing,
developing, deploying, and managing
systems that are less susceptible to
exploitation requires discipline. Identifying
and addressing vulnerabilities in a timely
manner
requires
coordination
and
cooperation between the developer, vendor,
and user base - including CSPs, OEMs,
security application vendors, security
consultants and independent experts,
academia, and government. We encourage all
stakeholders to work together to make
effective mobile security as ubiquitous as the
flexible functionality to which users have
become accustomed.
Android is a trademark of Google Inc.

For Android to be a viable


option for Enterprise
mobile deployments, the
process for addressing the
inevitable security
vulnerabilities needs to be
improved. If Google is
going to continue to own
the upstream Android
distribution, they need to
be much more proactive
about addressing all
security vulnerabilities for
all widely fielded Android
versions.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 19

MWC15 Daily DAY3_DAY1 23/02/2015 23:20 Page 20

CONNECTIVITY FIRST | DEVICESCAPE


David Nowicki, CMO, Devicescape

Connectivity First:
An Operator Census
Mobile operators are not alone in
providing wireless connectivity. And
as end users connectivity options
become more diverse, mobile
operators must seek out new ways
to keep themselves relevant.
obile World Congress is where the
mobile
operator
community
convenes to search its soul. To
collectively address the big existential
questions: What are we? What are we going
to be? In the good old days, when
competition existed only within the
community itself, imagination was the sole
constraint on discussions. In 2015, a new
reality has entered the building.
You can answer those big questions in many
ways. A mobile operator is at once a legally
obligated licensee, engineering organization,
retailer, distribution channel, billing engine,
customer service operation, brand, wholesale
dealer, and more. Many have wider
aspirations, their sights set on advertising
revenues or the Internet of Things.
Ask a typical end user, though, and theyll
probably get right to the nub of it, telling you
a mobile operator is a company they pay for
wireless connectivity.
So, how does the operator landscape look
today? GSMA counts almost 800 mobile
operator members, which shakes out at
roughly one operator to every ten million
people on the planet. It seems like a fairly
spacious environment. Indeed, the current
wave of operator consolidation continues to
gather momentum, so it looks as if the
prevailing trend is towards a decrease in their
total number.
Scan the landscape for the wider category
of wireless connectivity providers, however,

PAGE 20

Wednesday 4th March

and it becomes clear that mobile operators


are not alone.
There are MVNOs and resellers, for a start.
Many may be niche players but by no means
all. As discussions around UK consolidation
continued in February, Sky and Carphone
Warehouse Dixonsboth heavyweight
consumer brands in adjacent sectors
announced plans to enter the UK market with
virtual offers.
Many markets are evolving to quad-play
service models as cable and fixed broadband
providers everywhere are adding wireless
connectivity to the mix. Theyre muscling in
on what was once the peacefully exclusive
preserve of the mobile operator.
And feverish anticipation is building around
Googles entry into the U.S. wireless market.
Reports suggest Google will buy wholesale
connectivity from two operators, connecting
customers to whichever provides the better
service in the moment. It simply doesnt get
more disruptive than that.
Wi-Fi will form an additional element of
Googles connectivity mix, one Id bet will be
fundamentally important. We dont yet know
exactly how this will look, but we do know
that traction gained by the Wi-Fi First
service model was one of the key trends of
2014. Initially a means of start-up disruption,
Wi-Fi First is now being embraced by larger
players. U.S. pay-TV provider Cablevision
provides a recent, high-profile example.
Emerging, alternative wireless service
providers, large and smallunrestricted by
legacy networks, investments, and business
modelsview wireless connectivity as bigger
than mobile. They view connectivity as a
means to an end, and, in so doing, they align
themselves more closely with todays
smartphone user than mobile operators do.

Heres another perspective shift: Beyond the


wider communications sector is a further group
of wireless connectivity providers, equally
disruptive in their own way. Businesses
providing amenity Wi-Fi for free exist in such
vast numbers that their continued growth
constitutes a genuine connectivity megatrend.
Now, I suspect its difficult enough for the
mobile operator community to accept Wi-Fi
First players as entirely legitimate operators.
Businesses offering amenity Wi-Fi probably
dont even register.
But this a dangerously restricted, cellularcentric view. In reality, every consumerfacing business that provides amenity WiFifrom airports, sports arenas and
shopping malls, right down to the caf on the
corneris a player in the operator landscape.
Like mobile operators, they are providing a
valuable connection. Like mobile operators,
they are actively sought out by consumers
who want to be connected. And they affect
the operator landscape on an altogether
different scale.
Because the connections amenity
operators provide are secondary to their core
business, the experience available to users is
not always first rate. This is tolerated because
connectivity is free and available where the
user needs it. But its a world away, for
example, from the experience offered by
mobile operators on their networks.
Mobile operators ensure the best available
connection (across three generations of
network technology), deliver network access
that is invisible and automated, has in-built
security, and requires no user intervention.
This experience is one of their greatest
assets, and its the benchmark for all wireless
connectivity experiences. But it begins and
ends on the cellular network.

Google will buy wholesale


connectivity from two
operators, connecting
customers to whichever
provides the better service
in the moment. It doesnt
get more disruptive than
that.
Smartphone connectivity very definitely
does not begin or end on the cellular network.
We believe that end users want an
integrated wireless service that delivers
connectivity everywhere, irrespective of
bearer technology. Keen to check we werent
wide of the mark we surveyed hundreds of
mobile operators for their opinion this time
last year: 70% of them agreed with us.
Take a look at todays operator landscape;
theres no way 70% of mobile operators are
doing what they said they think is necessary.
It does look, on the other hand, as if powerful
incumbent players from neighbouring sectors
have spotted an opportunity to take
advantage of this inertia. And these new
competitors may not even be concerned, in
the first instance, by profit.
The mobile operator landscape is part of a
wider wireless connectivity provider
landscape which we believe will be
dominated by players that take a Connectivity
First approach to service provision. That
landscape is changing fast. The biggest
question of all for mobile operators today is:
How will they secure their position within it?

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 21

ADVERTORIAL

Redefining
CONTROL
Is this the era of the InfraRed (IR) Blaster? Why would anyone want a piece of
old technology in their latest state-of-the-art smart phone, phablet or tablet?
There are multiple reasons, so stay tuned; we will reveal the answer at the end
of this article.
First lets go back in time the year 2013 was not the official launch of IR blasters in
mobile devices. This actually happened sometime way back in early 1990 with IrDA on
featured phones and again in early 2000 with the Compaq pockets PCs and palm devices.
So 2013 was actually the rebirth year of IR Blaster where we started seeing all the phone
manufacturers adding IR transmitting abilities to their high- and mid-end smart phones.
Samsung, LG, HTC, Sony and several Chinese mobile manufacturers all jumped on board
and now anyone and everyone can buy an Android phone, phablet or tablet with an IR
transmitter built right in. There are also now built-in applications to use these devices to
control all audio video equipment next to home control and air conditioning systems.
Recently other alternatives to the good old IR control emerged. Things like RF (Bluetooth,
ZigBee) and IP-based controllers (using Wi-Fi or even cellular data) remove some of the
restrictions that IR has with almost unlimited range, and the NEW cloud-based controls
like IoT devices are the next big thing. But IR isn't going anywhere anytime soon and,
because it's cheap, with a huge installed base of trillions of devices around the world, with
no complex pairing method with only a few limitations like line-of-site and distance aside,
it works really well.

Universal Electronic Inc. with HQ based in Southern California has been at the forefront
of Universal Remote Control solutions for many years and is the main supplier of IR Blaster
technology behind many of the smart phone manufacturers of today. When we did some
research on this topic we found that Universal Electronics was the producer of the first LCD
touch screen Universal Remote Control back in 1998, and the company deployed the first
dedicated IR blaster into the Compaq iPAQs back in the early 2000s under the application
name NEVO.
Last year UEI announced the smallest
fully integrated IR blaster iTWO with a
package size of 1.6x1.6mm, 16 balls WLP
packaging that supports all the required
functions by built-in applications next to
downloadable applications. The addition of
the IR Manager in Kit Kat - Android 4.4
(ConsumerIrManager) has increased the
amount of remote control type of

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

Smart Device Solutions

applications available in the Google Play store. The intelligence behind this small IR
blaster (Hardware) is UEIs QuickSet SDK* software that just celebrated the shipping of its
150 millionth device, announced during CES 2015. Quickset enabled smart products
including smartphones, phablets and tablets, as well smart watches, game consoles, smart
TV and set top boxes.
So far so good Im sure that up to now you havent heard anything really new.
When we spoke to Marcel Hilbrink vice president of business development at Universal
Electronics he revealed some interesting new developments Besides the control of your
audio video (AV) system with your smart phone there are less obvious reasons for using an
IR Blaster. For example to provide a control eco system solution for triple or quadruple play
service providers that want to bridge the mobile and TV products with a Universal Remote
Control application including electronic program guide (EPG) and content recommendation
engine. We are working with multiple customers at the moments and we will deploy new
products and services that will make it easier for subscribers to find content and control
their entertainment system with ease across multiple devices (TV, set top box and
smartphone/tablets).
Our Quickset solution is built on top of
our Device Code Database and provides the
intelligence between all these products
that have their own control application and
also share control configurations amongst
your products in the same network without
going through a painful installation
process. It is also future proof with UEIs
cloud-based services providing the
subscriber or end user access to the latest
Device Code Library to support any new
device they want to control.
Besides supporting IR devices with our
Quickset solutions we are also adding
new control methods using IP based
control and CEC control to our database.
The UEI Device Code Database is adding
another layer of intelligence through Device Code Profiles. This ensuress the subscriber or
the end user always has the best possible way to control their entertainment system, home
control and air-conditioners.
With this latest addition Im proud to announce Quickset Release 3.0 -that will take
control to the next level and as such Redefines Control on all smart devices
This is all very exciting and Im sure that we got your imagination running wild on new
use cases that will transform the remote control paradigm as we know it today.
Have a great MWC and please feel free to contact Mr. Hilbrink at mhilbrink@uei.com for
any questions you might have or visit their website www.uei.com/europe-middle-eastafrica/tablets-and-smartphones

Wednesday 4th March

PAGE 21

MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 22

FLOORPLANS | HALLS 1 & 2

1J60

1E111

1B52

1B54

1D51

1B50

1D50
1D49

1E50

1F49

1E48

1F47

1G49

1F50

1E49
1D48

1A48
1D42

1B42

1D46

1F46

1E46

1G45

1H50

1I50

1G50

ACCESS TO
OTHER HALLS

1A40
1F40

1E40

1C39

1C40

1H32

1I31

1I30

1J50

1A38

1G29
1A30

1C29

1C30

1E30

1G25

1C19

1A20

1C20

1E18

1E22

1E16

1E14

1H27

1H21

1H25

1H30

1H26

1H20

1E20

1E19

1H31
1G30

1G19

1G20

1H28

1H19

1H10
1A12

1A10

1A14

1C7

1C5

1E9

1C10

1E12

1E10

1G11

1G9

1G10

1G08

1H09

ON-SITE REGISTRATION / FAST TRACK

FAST

TRAC

ANC
R
T
N
E

ITE
ON-S ATION
R
T
S
I
REG

H
SOUT

2D6
1MR
Vending Machines

Vending Machines

Meeting Room

2D60

2E60

2D50

2E46

2J61

2G61

2F60

2G60

2H60

2J60

2I60
2J51

2F50

2G29

Executive Meeting Rooms


2K60
D

2E40

2F40

2I31

2H30

2G30

2J29
2J30

2D40

2A15
MR
2A13
MR
2A11
MR
2A9
MR
2A7
MR
2A5
MR

2A40 2A42 2A44 2B29 2B27 2B30


MR MR MR MR MR
MR

2B60
MR

2C27
MR

2C25
MR

2A36
2B37
2B33
2A34 MR 2A38 MR 2B35 MR 2B31
MR
MR
MR
MR

2B52 2B54 2B56 2C23 2C21


MR
MR
MR MR MR

2A28 2A30 2A32 2B21 2B19


MR
MR
MR
MR
MR
2A22 2A24 2A26 2B17 2B15
MR
MR
MR
MR MR

2B46
2B48 2C19 2C17
MR
MR
MR
MR
2B40 2B42 2B44 2C15 2C13
MR
MR MR
MR MR

2A18
MR
2A16
MR

2A20MR

2A3
MR

2A10MR

2B13
MR

2C11
MR

2B28
MR

2B18 2B20 2B22 2C7


MR MR MR MR

2B5 2B7
MR MR

2C22 2C24
MR MR

2C16
MR

2A4 2A6 2A8


MR MR MR

2B3
MR

2B2
MR

2B4
MR

2C9
MR
2C5
MR

2D21 2D20 2D19


MR MR MR
2D17 2D15 2D13
MR MR MR

2C8 2C12
MR MR 2D11
MR
2C10
MR
2C6
2C4 MR 2D7
MR
MR

2H26

2N60

2I25

2J28
2J25

2K40

2O1

2F20

2D20

2G20

2L10

2G21
2H20

2D9
MR

2C1
MR

2J20

2I20

2M10

2F18
2L8

2G10

2D5
MR

VENT

GF13

2I30

2H31

2G26

Meeting Room

Meeting Rooms

2B6 2B8 2B10 2C3


MR MR MR MR

VENT

GF12

2F36

2D23
MR

Meeting Rooms
2A2
MR

2G31
2E36

2D27 2D25
MR
MR

2E10

2B26
MR 2B32
2B24 MR
MR

2B9
MR

2C26
MR

2D4
MR

2D2
VENT

2E4 2E2
MR

2F10

2F12
VENT

2G13-

2G11

2H2
VENT

2I4
MR

2I2
VENT

GF18

Vending Machines

2J2

2L3
VENT

2N2

2L2VENT

VENT

GF14
Z1.3

PAGE 22

Wednesday 4th March

GF15

VENT

up

Z1.2

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

05/02/2015
MWC15 Daily DAY3_DAY1 23/02/2015 21:32
Page 23 12:17

A SIMPLER, SAFER WAY TO LOG-IN


IS IN OUR HANDS

Welcome to digital identity that makes passwords a thing of the past.


We hold the future of digital authentication in our hands and so do our customers. Simply by matching people to their mobile phone,
Mobile Connect allows people to log-in to websites and apps quickly and safely without the need to remember passwords.
This innovative solution is provided by mobile operators worldwide and supported by the GSMA.
Log-in at GSMA Innovation City.
8.1

8.0
7

4 B

3
2
C

Monday Thursday

GSMA Innovation City: Mobile Connect The new standard in digital authentication

Hall 3, Stand 3A11 & 3A31

Monday

14:00 15:30

Conference: Spotlight on Mobile Identity Solutions

Hall 4, Conference Village

Monday

16:00 17:30

Conference: User-centred Privacy in a Connected World

Hall 4, Conference Village

Tuesday

09:00 12:00

Operator and Service Provider Seminar: Mobile Connect Restoring trust in online services

Seminar Theatre CC1.1

Wednesday 11:30 13:30

Seminar: SIM Security, Identity and Money

Seminar Theatre CC1.1

Thursday

Seminar: Mobile Big Data Solving real life problems & maintaining users trust

Seminar Theatre CC1.5

08:30 10:00

Secure digital identity is now in our hands

MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 24

FLOORPLANS | HALL 3 & CONGRESS SQUARE


MR MR MR MR MR
8 9 10 11 12

3H32 3H34
MR MR

LIFT

GF
6

Meeting Rooms

Vending Machines

3N
33
3C10

3B30

3C30

3K30

3L30

3K20

3L20

3J30
3H30
3A31

3D30

3A20

3E30

3I30

3F30

3M30

3N30
B

3B20

3C20

3N
31

3J20

CC3

3N
11

3A11

3A10

3B10

3D10

3E10

3I10

3K10

3M10

3N10

3H10

3G10

Plasma

VIP Waiting Area

Meeting Rooms

MR MR MR
1
2
3

3G2
MR

MR4/ MR MR
MR5 6 7

3G4
MR

Plasma

Refreshments

3N
21
Meeting Rooms

3K2 3K4 3K6


MR MR MR

3G
1

CC7.10

CC7.9 CC7.8

CC7.10 CC7.9

CC7.5

CC7.8 CC7.7
CC7.7

CC7.11

CC7.6

CC7.12

CC7.11

CC7.3
CC7.3

CC7.2

CC7.13

CC7.14

CC7.4

CC7.2

CC7.12

CC7.14

CC7.4

CC7.5

CC7.6

CC7.1C

CC7.13

CC7.1C

CC7.15

CC7.1B

CC7.15
CC7.1B

CS210 CS212

CC7.16
CC7.16

CS
212

CS
210

CC7.1A

CS213

CC7.1A

CS213

CS200 CS202 CS204


CS200

CS202

CS206 CS208

CS204

CS206

CS208

Broadcast village

GSMA Innovation City


Stand 3A11 & 3A31

CS130

CS180

CS130
CS180

CS124- CS125
CS125
CS124

Mobile Connect - The convenient and secure


universal log-in solution with privacy protection.

CS123

CS122

CS122 CS121
CS121

Wearables Pavilion

CS160 CS165

CS160

CS165
Meeting
Room

83% of mobile internet users have concerns about sharing


personal information when accessing the internet or apps
from a mobile. Mobile operators can put trust back into
digital services by providing secure authentication and
identification. We hold the future of digital authentication
in our hands and so do your customers.

CS123

CS120

CS150

CS100

CS157
MR

CS156

CS120

CS100 CS105

CS157MR

CS156

CS150

CS155

CS155

CS140 CS145

CS105
CS140

CS145

CS90

CS90

CS135
CS135

Simply by matching people to their mobile phone,


Mobile Connect allows people to log-in to websites and
apps quickly and safely without the need to remember
passwords. This innovative solution is provided by mobile
operators worldwide and supported by the GSMA.
Experience and get involved with Mobile Connect here
today at the GSMA Innovation City Hall 3 Stand 3A11 &
3A31. Secure digital identity is now in our hands.

CS70

CS80

CS80

CS76

CS77

CS76

CS77

CS70

CS75
CS87

CS87

CS85
CS75

CS85

CS50

CS60

CS67
CS67

CS65
CS65

CS50

PAGE 24

Wednesday 4th March

CS60

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 25

GSMA congratulates HYLA Mobile for extending the life of more than

12,000,000
mobile devices in the past year using Device Check
HYLA Mobile checks every device
against the Device Check database
to make sure the device has not
been reported by participating
operators as lost or stolen. Doing
this helps to discourage device theft,
which benefits the consumer and
the entire used-device industry.

To read a case study on HYLA, please visit gsma.com/DeviceCheck


DEVICE CHECK OFFERS VALUE TO A VARIETY OF
OTHER STAKEHOLDERS IN THE ECOSYSTEM:

Mobile
Network Operators
Block lost/stolen
devices from your
network

Retailers

Recyclers

Eliminate
illegitimate
devices from your
inventory

Stop lost/stolen
devices from
entering your
recycle stream

Law
Enforcement
Reduce theft &
help to repatriate
stolen goods

To learn more about GSMA Device Check, please visit


gsma.com/DeviceCheck or email DeviceCheck@gsma.com

MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 26

FLOORPLANS | HALLS 4 & 5

4A1

ACCESS TO
OTHER HALLS

PIPE 4.8m H

Ministerial
Programme
&
Mobile World
Summit

GSMA Auditorium

PIPE 4.8m H

4A2

Exit down from CC4

Exit down
from CC4

GF8

5L35
MR

5M32
MR

5K83

5K81

5J80

5I81

5I83

5H81 5H83

5I80

5H74

5H72

5M28
MR
5M26
MR
5M24
MR

5L33
MR

Low Barrier

5G81

5J81
5M30
MR

5J76

5I77

5H75

5E81

5F81

5B81

5C81

Low Barrier

5L38
MR
5L34
MR

GF7

5G77

5H68

Lift
Low Barrier

5D81
5L31
MR

5A81

5K71
5L32
MR

5J70

5I73

5J72

5K09

5I70

5H70

5D70

5F71

5B75

5C71

5A72

5E71

5G71

5I67

5J66

5F73

5G70
5I69

5J71

5K70

5L29
MR

5G66

5G68

5F75

5D66

5C65

5B73

5A70
5A80

5M22
MR

5L27
MR

5L26
MR

5M20
MR

Meeting Rooms

5M18
MR
5M16
MR

5L28
MR

5L24
MR

5I60

5L21
MR

5D60

5L20
MR

5B61

5L11
MR

5J51

5K49

5I51

5J50

5I50

5H51

5C51

5G51

5K46

5D36
5J41

5K41

5I40

5I41

5D34
5H41

5G41

5H40

5G40

5E41

5E40

5D41
5C43

5I36

5L16
MR

5K28

5J31
5H30

5I31

5K29

5I30

5I26

5L7
MR

5J20
5K21

5K20

5K13

5K12

5E30
5F31

5H28

5B26

5C31

5E31

5A31

5G27

5A40

5H27

5J22
5H20

5I15

5J21
5J16

5G20

5G23

5H18

5G17

5B21

5F21

5G21

5J18
5H16

5B20

5C21

5E21

5G16

5E20

5D09

5I20

5A21
5H19

5J11

5M4
MR

5I11

5J12
5L3
MR

5D31

5G31

5H31

5L8
MR

5L4
MR

5A41

5B41

5K26

5L10
MR

5L5
MR

5B40

5C41
5D32

5K30
5K31

5L14
MR

5A61

5K50

5L18
MR

5L13
MR

5L9MR

5K10
5J10

5K11
5K08

5J09

GF4

PAGE 26

5C61

5D61

5K51

5H26

5M2
MR

5E61

5F41
5L15
MR

5M6
MR

5G60

5G61

5H61

5G58

5L22
MR

5L17
MR

5M10
MR

5I61

5F61
5L23
MR

5M14
MR

5M12
MR

5J60

5J61

5K61

Wednesday 4th March

5G11

5I10
5J08

5I05

GF5

5G10

5F11

5F10

5C11

5D10

5H11

5E06

GF3

5E08

5C10

5B05

5B10

5D05

GF2

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 27

Mobile technology is constantly changing the world we live in. From


connected cars and wearable tech to mobile payments and smarter
cities, mobile is revolutionizing and enhancing every aspect of our lives.
Mobile technology is changing us, too. Our devices connect, entertain,
inform and inspire us, changing how we interact and who we are.
     
Join us for
Mobile World Congress Shanghai, 15-17 July 2015, as we look ahead
and imagine the possibilities!
www.mwcshanghai.com

Platinum Event Sponsor

Official Media Partner

Scan to
Learn More

MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 28

FLOORPLANS | HALLS 6 & 7

6F62

6C56

6C58

6G63

6F60

6D60

6B60

6B62

6O33MR

6D61

6C60
6A60

6D70

6D71

6D73

6G60 6G62

6H63

6G56

6H57

6H60

6I69

6I62

6I67

6G58

6H56

6J60

6I63

6I58

6I56

6O30
MR

6N30MR 6O31MR

6J61

6I60

6I61

6H61

6G61
6G57

6D55

6O32MR

6L61

6K60

6K61

6L60

6M60

6M57

6N27MR

6J55
6N28MR

China Pavilion

6C61

6A50

6D50

6B50

6B52

6F50

6G52

6G51

6M56

6H51

6G50

6I53

6H50

6I51
6I50

6G47

6H47

6G46

6I57

6H46

6O24
MR

6L50

6C50
6F46

6O26
MR

6N25MR

6J50

6J51

6M53

6K50

6I55

6N21MR

6M49

6L48

6N26MR
6O22
MR
6O20
MR

6K40

6J41

6G41

6B40

6A40

6C41

6D40

6H41

6I40
6H40

6F40-

6M38
6O21MR
6N15MR

6K36

6J36

6L36

6N18MR

6M36
6O19MR

6H37

6C36

6O23MR

6N17MR

6J37

6G37

6O18
MR

6N22MR

6L40

6K38

6I37

6O25MR

6N19MR

6M40
6L41

6J40
6G40

6C40

6I36

Meeting Rooms
6O15MR
6J30

6H30

6L30
6M30

6H31

6C30

6E30

6I30

6G30

6G31

6N13MR

6K30

6J29

6J28

6N14MR

6O13MR

6N12MR

6O11MR

6K37

6B30
6H38

6I27

6L26

Low Barrier

6J26

6M29

6M26

6N11MR

6K35

6O12
MR

Low Barrier

6A30

6I22
6G20

Low Barrier

6C20

6E20

6J21

6I20

6H21

6E21

6J22

6K21

6J18

6K15

6N7MR

6M17
6K20

6J20

6I21

6H20

6G21

6L21

6N8MR

6O10
MR

6O7MR

6M20-

6L20

6O5MR

6M15

6N5MR

6O8
MR

6N6MR

Low Barrier

6O3MR
6M10
6B10
6C10

6I12

6I10

6E11
6H10

6G10

6G11

6E10

6J13

6J11

6M13

6L6

6M7

6L11

6K11

6J10

6L10

6I06

6J07

6J06

6J08

6N3MR

6N4MR

6N1MR

6N2MR

6O1MR

6K10

6I11

6O6
MR

6M08
6L05

6K05

6O4
MR

6O2
MR

Z4.10
Z4.16

Z4.14

Stand: 6E20

7N89
MR

7O37MR

7O36MR

7O35MR

7O34MR

7N85

7N93
MR

7N94
MR

GF11

7N95
MR

7L78

7N83
7N81

7L76

7I83
7K72

7I92

7I90

7K78
7K81

7L81

7N77

7G80

7I94

7D80

7G81

7I81

7K74

7I82

7F81

Low Barrier

7C86

7B87

7B85

7C80

7B83

7B81

7C81

7D81

7F80

7G76

7I84

Low Barrier

7P26MR

7P24MR

7N91
MR

7D76

7A81

Lift
Low Barrier

7P22
MR

7A80
7O33MR

7P20
MR

7O32MR

7N73

7N71

7L71

7K71

7K70

7J73

7J71

7O30MR

7N67

7N65

7L65

7K65

7K68

7J63

7J65

7O28MR

7N63

7O26MR

7N59

7G70

7F71

7G68

7F67

7O31MR

7K64

7O27MR

7N60

7N61

7G60

7F61

7C71

7C73

7F70

7A71

7C70

7D70

7I71
7P18
MR

7G71

7D68

7C67

7C68

7C65

7B67

7K63
7J61

7L61

7I61

7F60

7C60

7D61

7B61
7A61

7K61

7P16MR

7A60

7C61
7O25MR

Meeting Rooms

7G61
7O24MR

7P14MR

7N43
7K51

7L51

7N45
7O21MR

7K50

7M59

7M57

7M55

7M40

7M53

7M51

7M49

7M36

7K43

7F51

7C50

7B51

7C40

7B41

7B146

7E51

7J40

7O19MR

7J43

7O18MR
7P12MR

7G50

7I51

7N41

7O22MR

7K41
7M38

7G41

7H40

7H41

7K40

7F41

7G40

7K35

7E41

7C41

7J38

7O17MR

7B140

7G37
7A41

7P10MR
7O15MR
7B33
7P8MR

7O14MR

7M47

7M45

7M41

7O12MR

7M39

7M37

7M35

7M30

7M32

7K31

7M31

7M29

7M27

7M25

7J27

7J25

7M20

7M22

7J32

7O6MR

7M23

7M21

7M17

7M19

7P4MR

7O3MR

7O2MR

7M15

7M13

7M11

7M09

7P2MR

7O1MR

7O4MR

7M07

7M05

7M03

7M01

7M16

PAGE 28

Wednesday 4th March

7C32

7C30

7G31

7H31

7B
31

7J21

7B
29

7B
27

7A40

7J20

7J22

7H23

7H21

7G21

7K15

7J17

7K10

7C18

7H22

7H20

7K12

7J15

7J16

7J18

7H17

7H15

7J11

7J10

7J12

7H13

7H11

7J05

7J06

7J08

7H05

7H03

7F21

7K08

7H10

7H08

7H12

7C12

7E14

7E12

7G11

7G05

7F03

7B21

7B15

7A21

7A11
7C05

7E08

7C 7C 7B 7B
14 16 19 17

7C13

7E19
7E06

7B25

7C21

7E21

7G09
7K06

7E20

7H18

7M08

GF10

7E30

NFC & Mobile Money Pavilion

7K21

7K17

7E31

7J28

7K20
7O5MR

7F30

7F31

7J30

7K25

7K27

7M28

Green Technology Pavilion


7O8MR

7J31

7K30

7M43

7O13MR

7J33

7B11

7C07

GF9

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 29

50
40
30
20
10
0

MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 30

FLOORPLANS | HALLS 8.0 & 8.1

8.0K25 8.0K26 8.0K27


MR
MR
MR
8.0K24
MR

Theatre E

8.0K21MR

8.0K22
MR

8.0K17MR

8.0K18
MR

8.0K14MR

8.0K15
MR

8.0K23
MR
8.0K20
MR
8.0K19
MR

Meeting Rooms

8.0K16
MR
8.0K13
MR

8.0K10MR 8.0K11MR
8.0K12
MR
8.0K8MR

8.0K7MR

8.0K9
MR

Breakout
Room E

8.0K6
MR

8.0K5MR

8.0K4
MR

8.0K2MR

8.0K3MR

Foyer E

Theatre F
Foyer F

8.0
I35

8.0
I39

8.0
I37

8.0
J30

8.0
J24

8.0
I33

8.0
I25

8.0
I29

8.0
I27

8.0
J20

8.0
J14

8.0
I23

8.0
I15

8.0
J6

8.0
I7

8.0I10

8.0I20

8.0I6

8.0I12

8.0I8

8.0H16
8.0H9

8.0H11

Networking
Lounge

8.0
H20

8.0
H14

8.0
G21

8.0
G17

8.0H10

8.0G13

8.0G11

8.0G19

Theatre C
8.0G20

8.0G14

8.0F17 8.0F15

Foyer C

8.0
F40

8.0
F36

8.0
F38

8.0
F34

8.0
E39

8.0
E37

Stand: 8.1G20

8.0
I9

8.0
I11

8.0
I19

Theatre D

8.0
J10
8.0
I13

8.0G2

8.0F11

CC8.16

CC8.15

8.0
F20

8.0E29

8.0
F18

8.0F10

8.0E19

CC8.14

CC8.13

CC8.12

CC8.11

CC8.10

CC8.7

CC8.6

CC8.5

CC8.4

CC8.3

CC8.2

CC8.1

CC8

CC8.24A
8.0F30

CC8.8

CC8.9

Goods Lift 8.1


Max Weight - 4000 Kg
Size - 2.36m x 3.5m
Door Width - 2.67m
Door Height - 2.17m

CC8.23

CC8.24B

CC8.19

CC8.22

8.0
F08

CC8.21

8.0E9

8.1K79

8.1K77

8.1K85

8.1K65

8.1K73

CC8.18

CC8.17A&B

CC8.20

8.1K51

8.1K41

8.1K31

8.1K11

Meeting Rooms
8.0
8.0
E70MR E69MR

8.0
8.0
D79MR D75MR

8.0
8.0 D67MR
D69MR
8.0
D65MR

8.0
8.0
E62MR E58

8.0
E52

8.0
E54

8.0
E40

8.0
8.0
E60MR E56

8.0
E50

8.0
E46

8.0
E36

8.0
8.0
E64MR D57

8.0
D49

8.0
E38

8.0
E30

8.0
E34

8.0
D29

8.0
D39

8.0
E24

Catalan Zone
8.0E14
8.0
E16

8.0
D25

8.0E10

8.1
K64

8.1
K62

8.1
K66

8.0D21

8.0
8.0 D66MR
D70MR

8.0
8.0 C73MR
C77MR

8.0
8.0 C65MR
C69MR

8.0
8.0
C79MR C75MR

8.0
8.0 C63MR
C67MR

8.0
8.0
D60MR D58

8.0D50

8.0
D30

8.0D40

8.0
D24

8.0
D20

8.0
D14

8.0
C19

8.0
C15

8.1K48

8.1K52

8.1
K68

8.1
K70

8.0
8.0
D80MR D76MR

8.1K22

8.1K14

8.1K40
8.1
K54

8.1J31
8.1
J67

8.1J71

8.1
K24

8.1
K20

8.1
K16

8.1
J17

8.1
J13

8.1
J9

8.1
J15

8.1
J11

8.1
J7

8.1K42

8.1
J5

8.1
J3

8.0D10
8.0
8.0
C59MR C55

8.0
C49

8.0
C45

8.0
C29

8.0C35

8.0
C25

Goods Lift 8.2


Max Weight - 6000 Kg
Size - 2.36m x 5.28m
Door Width - 2.69m
Door Height - 2.78m

8.1J64

8.1J34
8.1I59

8.1
I63

ACCESS TO
OTHER HALLS

8.0C10

8.0
B17

8.1I49

8.1I51

8.1J30

8.1I35

8.1H48

8.1I50

8.1I40
8.1H65

8.0
B16

Theatre B

Theatre A

8.1J14

8.1J10

8.1I21

8.1I11

8.1I13

8.1
I20

8.1
I18

8.1
I16

8.1
H21

8.1
H19

8.1
H15

8.1I10
8.1
H13

8.1
H11

APP LOUNGE
8.1H49

8.1H51

8.0
B15MR
8.0
B12MR

8.1J20

8.1I41

8.1
I61

Goods Lift 8.3


Max Weight - 4000 Kg
Size - 2.36m x 3.5m
Door Width - 2.8m
Door Height - 2.39m

8.0B10

8.0
8.0
8.0A14MR A12MR A10MR

Meeting
Rooms

8.1
H70

8.1
H68

8.1
H64

8.1
H60

8.1
H58

8.1
G71

8.1
G69

8.1
G63

8.1
G61

8.1
G59

8.1
G70

Mobile Cloud Pavilion

8.0
A16MR

8.1H50

8.1
H46

8.1H44

8.1
G49

8.1G47

8.1H20

8.1H22

8.1G20

8.1G11

8.1G33

8.1G41

8.1G35

ENTRANCE

8.0
8.0
E80MR E76MR

ENTRANCE

8.0
J34

8.0
I41

NORTH ENTRANCE

Foyer D

8.0
J40

8.1
G58
8.1F49

8.1
F71

8.1F41

8.1F31

8.1F65

8.1F70

8.1F50
8.1E49
8.1E41

8.1E67

8.1E61

8.1E51

8.1E58
Goods Lift 8.4
Max Weight - 6000 Kg
Size - 2.36m x 5.28m
Door Width - 2.7m
Door Height - 2.78m

8.1E70

8.1E68

8.1E60

8.1D71

8.1D65

8.1D61

8.1D51

8.1
D70

Stand: 8.1B74

8.1
D72
8.1
B77

8.1D49

8.1E30

8.1E20

8.1E22

8.1E10

8.1D31

8.1D21

8.1D15

8.1D11

8.1D41

8.1D59

8.1
D66

8.1D20

8.1D53
8.1
D68

8.1D60

8.1D50

8.1
D10

8.1D14

8.1C31

8.1C41

8.1C21

8.1
C13

8.1
C11

8.1
B73
8.1B53

8.1
B75

8.1
B71

8.1B61

8.1B51
8.1C10

Goods Lift 8.5


Max Weight - 6000 Kg
Size - 2.36m x 5.28m
Door Width - 2.7m
Door Height - 2.72m

8.1C20

8.1C14

8.1B21

8.1B15 8.1B13

8.1B41
8.1B11

8.1B74
8.1B20
8.1A61

8.1B12

8.1A41
8.1A21

8.1A73

8.1A11

ENTRANCE

ACCESS TO
OTHER HALLS
PAGE 30

Wednesday 4th March

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 31

www.gsma.com/connectedliving

CONNECTED LIVING
MOBILISING THE IoT TO TRANSFORM YOUR WORLD
The GSMA Connected Living programme is an initiative to help operators add value and
accelerate the delivery of new connected devices and services in the Machine to Machine
(M2M) market. This is to be achieved by industry collaboration, appropriate regulation,
optimising networks as well as developing key enablers to support the growth of M2M
in the immediate future and the Internet of Things (IoT) in the
longer term.
Join the Connected Living Seminar today at 2pm, where senior representatives, from across
the ecosystem, will explore the GSMA Embedded SIM Specification, from concept to reality.
This will be followed by an in-depth look at Future IoT Networks, establishing mobile operator

capabilities to deliver innovation and value. The Connected Living Seminar is open to all MWC
attendees, come early as spaces are limited.
Visit the GSMAs Innovation City in Hall 3 for a first-hand look at the transformational impact
and growth of Connected Living, a world in which consumers and businesses enjoy rich new
services, connected by intelligent and secure mobile networks.
Join the Connected Living Seminar today from 14:00 18:30 in Theatre 1 CC1.1
A Networking Cocktail Reception will follow from 18:30 20:00, available for all seminar
attendees.

Visit the GSMAs Innovation City at


Gran Via, Hall 3, Stand 3A11/3A31
Monday and Wednesday 09:00 - 19:00,
Tuesday 09:00 - 16:30, Thursday 09:00 - 16:00

MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 32

EXHIBITOR LISTING
COMPANY NAME

STAND

HALL 1
Accenture
1C26, 2M20, 2M2
3.14
1I30
A3&O Ltd
1F46
Accenture
1E40, 2H2, 2H20
Acer Europe SA
1G50
Acsys Technologies Ltd.
1A14
Agency of Advanced Cultural Technologies&Services, Daejeon
1I30
ARCHOS S.A.
1G29
Argela
1E19
Aveicellular Lda
1E20
Backpackr Inc.
1I30
BandRich Inc.
1G08
Bango
1F47
Beijing Dynamic Power Co., Ltd
1E14
Binbit Mxico
1A30
Blackphone A Silent Circle Company
1G45
Carrier iQ
1H21
CEKO
1I30
CITI Value in Real Time
1A30
Clips Technology Co., Ltd.
1C19
Consejo para el Desarrollo de la Industria
de Software de Nuevo Len AC
1A30
CrucialTec Co.,Ltd
1C30
Daegu Technopark Mobile Technology Convergence Center
1C19
Dai Nippon Printing Co., Ltd.
1G30
DATA FACTORY
1I30
dotorimaker
1I30
EBL COMPANY, Inc
1I30
ELECOM CO.,LTD
1H32
epay
1G49
EPERFORMA Co., Ltd.
1I30
Ethertronics, Inc.
1D49
eWAVE Networks Limited
1C5
Fingerprint Cards AB
1E50, 2A13MR, 2A15MR
Ford of Europe
1A38, 3C20
FunnyPack Inc.
1I30
FUTUREROBOT Co., Ltd.
1C19
Geneva Lab / G-Lab GmbH
1H26
Genmix Technology Co., Ltd.
1I30
Good Technology
1B42, 2EMR.J6
Graphite Software
1B50
Green Packet
1E9
GSMA Connected Living Programme
DMR CC1 Reception
GSMA Mobile Enabled Community Services
CC1 Reception
Guangzhou Shiyuan Electronics Co., Ltd.
1H20
GWC
1G20
HCL Technologies
1A12, 2F20
HFR,Inc.
1I30
Honpe Technology(Shenzhen)Co.,Ltd
1F49
Huawei Technologies Co., Ltd.
1J60, 3I30, 1J50, Z3A.3
Hysteric Monster Co.,Ltd
1I30
HZO, Inc.
1H19
IDEX ASA
1H25, 2A3MR
ImageNEXT Co.,Ltd.
1I30
Infinet Malta Ltd
1E46
Ingram Micro
1I50
Instituto Federal de Telecomunicaciones IFT
1A30
Integrated Device Technology
1H10
Intel Corporation
3D30, 8.1E41, DMR CC1.3 Mon
J.Speech
1I30
Jolla Oy
1F40
Joros Inc
1D51
Kanga factory
1I30
Kaspersky Lab UK
5B10, DMR CC1.3 Tues
Keysight Technologies
1E10, 2I2
KITA (Korea International Trade Association)
1I30
KOMATECH
1C19
KONA I Co., Ltd.
1C19
Laird
1G19, 2EMR.I3
LANDESK
1F50
LG Electronics Inc.
3K20, 1H28, 3K4MR
LigoWave
1H30
Looq System, Inc.
1D50
MagnaLAB, Inc.
1I30
Mantiz Game Stuidos
1A30
McKinsey & Company
DMR CC1.3 Wed
MediaMotive
1B54
Meitu
1B52
MexicoIT
1A30
Monitorlinq
1D42
Municipio Leon
1A30
MYCOM OSI
1A20
NAMU Inc.
1I30
NEOWINE Co., Ltd.
1I30
NetCracker Technology
5G21, 2J30, DMR CC1.2 PM
Nine Bridge Co., Ltd.
1C7
NINETAIL Co,.Ltd
1I30
Nomit inc
1I30
Noontec Korea Co.,Ltd.
1C19
NTT DOCOMO, INC.
1C39
ONEm
1C29
Parkuest
1A30
PCS Wireless
1E30
PEOPLE I Co., Ltd
1I30
PetFit
1I30
Playful Interactive
1A30
Pomeranian Science and Technology Park Gdynia
1E16
PowerBase Industrial (HK) Ltd
1G11
Project People Limited/GSMA Marketplace
1H09
PROMEXICO
1A30
PwC
1A48
Qpick
1I30
RADWIN
1G25
Ralacoaster Inc.
1I30
RAONTECH
1I30
Runner's High
1I30
ruwido austria gmbh
1A40
S Soft Inc.
1I30
Securifi Ltd.
1E48
SEMS GAMES Co., Ltd.
1I30
SeongNam Industry Promotion Agency
1I30
Seoungeun sangsa co.
1I30
Shanghai Wind Communication co., Ltd
1G10
Shenzhen Longsys Electronics Co.,Ltd
1E49
Shenzhen PCTX Technology Development Co., Ltd.
1E22
Smart Venture Institute
1I30
Smart Venture Institute (University Of Ulsan)
1I30
Smart Venture Startup Institute
1I30
Smartlink
1I31

PAGE 32

Wednesday 4th March

COMPANY NAME

STAND

Solus Password Solutions


1E18
SOSO H&C
1C19
Sunonwealth Electric Machine Industry Co.,Ltd.,
1A10
Suzhou Snail Digital Technology Co., Ltd
1H50
Syobe Creative
1I30
Tail-f Systems, a Cisco Company
CC1 Reception, DMR CC1.4 Tues
Taiwan External Trade Development Council (TAITRA)
1D46, 5J11
Tamseng
1I30
Tangoe Inc.
1C10
Taqua
1H27
Tektronix Communications
1C40
The Coca-Cola Company
CC1 Reception, DMR CC1.2 Mon & Tues
Totaltech
1A30
TRAIS Co., Ltd.
1C19
UzBRAINNet Inc.
1C19
Vigyanlabs Inc.
1D48
VIRDI
1G9
Voxox
1H31
Watching My Dream
1I30
Wattio
1E12
WEXLER
1C20
whoop
1I30
ZEPETRONIX
1C19

HALL 2
3M
2A16MR
Accellion Inc.
2C15MR
Accenture
1E40, 2H2, 2H20
Acco Semiconductor
2A24MR
Adaptive Mobile
2B28MR
ADTRAN Gmbh
2EMR.J9
Advanced Micro Devices, Inc.
2B52MR
AetherPal, Inc.
2A11MR
Affirmed Networks
2C19MR
AGNITiO
2D20MR
Airvana
2B29MR
ALPHA NETWORKS INC
2C13MR
Altera
2C6MR
Altiostar Networks, Inc.
2EMR.J4
American Express
2EMR.I7, 2EMR.I9
Analog Devices
2EMR.C8
Android
Z2A.1, Z3B.5
ANOVO
2A42MR, 2A44MR
AOptix
2A8MR, 2B3MR
Arbooster Limited
2E2
Artesyn Embedded Technologies
2B9MR
Askey Computer Corp.
5F11, 2B6MR
ASOCS Ltd
2D50
ASPIDER-NGI
2EMR.I11
Aspire Technology
7F70, 2B27MR
Assurant Solutions
2EMR.D1
ASUSTek Computer Inc.
2H31
ATX Networks
2D50
Audience
2C16MR
BASEBONE
2D27MR
BICS
2E40
Biid
2E4MR
Blu Products
2EMR.I2
Brightcove
2C21MR
Brightstar Corp.
2I20
BroadSoft
2C17MR, 2EMR.B8
Brocade
2G29
BT Global Telecom Markets
2B15MR
Cambridge Silicon Radio Ltd
2EMR.D7
Capgemini
2EMR.D3
Cavium, Inc.
2F60
CELISTICS
2E36
Cellwize Wireless Technologies PTE Ltd.
2D50
CENX
2F50
ciena
5C61, 2J51
Cirrus Logic, Inc.
2F12
Citi
2EMR.B11, 2EMR.B7, 2EMR.B9
Cohere Technologies
2EMR.D11
CommScope
2E46
ConteXtream
2D50, 2EMR.A12
Corephotonics
2C9MR
Coriant
2I30
Cortica
2D50
CounterPath Corporation
7H40, 2D17MR
Crossrider
2D50, 8.1K85
CTDI Europe
2L8
Cyanogen, Inc.
2EMR.I5
Cypress Semiconductor Corp.
2C26MR
D-Link
2D23MR
Deezer
2A34MR, 2A40MR
Deloitte
2EMR.B6
Devicescape
2EMR.I8
Dixons Carphone Group
6M36, 2G26
DMI (Digital Management Inc)
2B44MR
DocuSign
2EMR.D8
Dolby
2J28
Dropbox, Inc.
2C12MR, 2C7MR
DSP Group
2A32MR
EMERSON NETWORK POWER
2D4MR
EMS
2G31
Equinix
2D7MR
Ericsson
Z3.B1, 2N60
ESS Technology, Inc.
2B22MR
Etisalat
2J20
Eurotech S.p.A.
2B8MR
EVENTISIMO S.L.
2EMR.J10
Evolving Systems
2B24MR, 2B26MR
F-Secure Corporation
2A9MR
Facebook Inc.
2EMR.E2 2EMR.E12, 2EMR.F3 2EMR.F7,
2EMR.G3 2EMR.G11, 2EMR.H2 2EMR.H12, 4.01
Fingerprint Cards AB
1E50, 2A13MR, 2A15MR
Gameloft
2C25MR
GEMA International AG
2I4MR
GENBAND
2I31
General Motors
8.1I50, 2EMR.B1, 2EMR.B2
Global Certification Forum (GCF) Ltd
2EMR.D5
Good Technology
1B42, 2EMR.J6
Google Ireland Ltd
2EMR.J1, 2EMR.J2, 2EMR.J3, 2J60
GSMA Managed Services
2A2MR
GSMA Marketplace
2A6MR
HARMAN
2L2, 2L3
HCL Technologies
1A12, 2F20
Humavox
2D50
iconectiv
2D25MR
IDEX ASA
1H25, 2A3MR
Idomoo
2D50

COMPANY NAME

STAND

IMA
2D50
Imagine Communications
2A10MR
Infinera
2EMR.B5, 2EMR.C6
Infonova
8.1B61, 2B42MR
IPgallery
2D50, 5E71
IronSource
2D50, 8.1A73
Italtel
2J2
Juniper Networks
2I60, 2J61
Kaltura
2D50, 5F81
Kaymera Technologies
2D50
Keysight Technologies
1E10, 2I2
Kyocera Communications, Inc.
2EMR.J8
La-Mark
2D50
Laird
1G19, 2EMR.I3
Lantiq
2B10MR
LCC - Lightbridge Communications Corporation
2EMR.I1
LINE Euro-Americas Corporation
2B54MR
Lookout
2B7MR
McAfee, part of Intel Security
3D30, 2EMR.C5, 2EMR.D4
Metaswitch Networks
2EMR.C10, 2EMR.C12
Micron Technology
2G30
Microsemi Frequency and Time Corporation
2C27MR
Microsoft Corporation
3M30, 2E10, Z3A.2
Microtel (UK) Plc
2B48MR
MobileIron
2EMR.D9
Movile
2C4MR
Mozido & DaVincian Healthcare
2B32MR
Myriad Group
2EMR.B10
NetComm Wireless
2B19MR, 2B21MR
NetCracker Technology
5G21, 2J30, DMR CC1.2 PM
Neustar
2A30MR, 2D21MR
NGMN Alliance
2B60MR
Novatel Wireless, Inc
2C22MR, 2C24MR
Oasis Smart SIM
2D13MR, 2D15MR, 2D19MR
ON Semiconductor
2A36MR, 2A38MR
Ooredoo Group
2H60
Openet
2F36
Overture Networks
2C10MR
OzVision
2D50
PayPal
2EMR.A1, 2EMR.A2, 2EMR.A3, 2EMR.A4,
2EMR.A5, 2EMR.A6, 2EMR.A8
PCCW Global
2C23MR
PeerApp
2D50
Peregrine Semiconductor
2A28MR
Pixelworks, Inc.
2B20MR
Pontis
2D50
Proxama
2EMR.J11
Qnovo
2C5MR
Qorvo
2I25
RAD
2D50
RADCOM Ltd.
2D50
Radware
2D50
Rambus
2EMR.B3
Redbend
2H30
RingCentral
2EMR.J7
Samsung Electronics Co Ltd
3H10, 3I10, 8.1A61, 2M10
Samsung Semiconductor Europe GmbH
2D40
Sansa Security
2F10
SAS
2D9MR
Saudi Telecom Company
2G10
SBCK Corp.
2EMR.I10
Sedona
2D50
Sercomm Corporation
2D5MR
Shanghai Huaqin Telecom Technology CO.LTD
2B18MR
Shazam Entertainment Limited
2B56MR
Sigma Systems
2A26MR, 2B17MR
Siklu
2D50
Smith Micro Software, Inc.
2EMR.C2, 2EMR.C4
Sonim Technologies
2B46MR
Sony Europe Limited
2D11MR
Sony Mobile Communications AB
3M10, 2K60
Stratus Technologies
2EMR.I12
Symphony Teleca Corp.
8.1B75, 2G11, 2G13
Synaptics, Inc.
2G61
Syniverse
2G21
Tata Communications
5I81, 2H26
Tech21
2EMR.D10
TECHNICOLOR
2EMR.I4
Telenor Group
2G20
TeleSign
2B30MR
TeliaSonera AB
2A18MR, 2A20MR, 2A22MR, 2B13MR
TEOCO Coporation
2EMR.C1, 2EMR.C3
Texas Instruments Incorporated
2A5MR, 2A7MR
Tianma Micro-Electronics Co., Ltd.
2B2MR, 2B4MR
TIMWE
2F40
u-blox AG
2C1MR, 2C3MR
Upstream
2L10
Vasona Networks, Inc.
2D50
VimpelCom Ltd
2G60
WalkMe
2D50
wefi
2D50
Western Union Digital Ventures
2C11MR
Wireless Broadband Alliance (WBA)
2D2
WiSpry Inc.
2B40MR
Wyred
2B5MR
XPAL Power
2C8MR
Yahoo
2J29
Yulong Technologies (Hong Kong) Co., Limited
2EMR.A11, 2EMR.A9
Zain
2D20

HALL 3
AirWatch by VMware
Akamai Technologies
Alcatel-Lucent
Amdocs
Android
AT&T
AudioCodes
Broadcom Corporation
China Mobile Communications Corporation
Cisco
Comverse Ltd.
Consumer Physics
Dell Inc
Deutsche Telekom AG
ding*
Ericsson
Firefox
Ford of Europe
GSMA Innovation City
GSMA Pavilion

3D10
3B30
3K10
3G10
Z2A.1, Z3B.5
Innovation City, 3A31
5C81, 3K2MR
3C10
3A10
3E30
3L20
3H34MR
3L30
3K30, Z3.4
Z3B.2
Z3.B1, 2N60
3C30
1A38, 3C20
Innovation City, 3A11
3A06

COMPANY NAME
Hewlett-Packard
Huawei Technologies Co., Ltd.
IBM
Intel Corporation
Jasper
KT
Lenovo
LG Electronics Inc.
McAfee, part of Intel Security
Microsoft Corporation
Mozilla
NEC Corporation
Nextivity Inc
Nokia
Oracle America, Inc.
Oral-B
Qualcomm Incorporated
Red Hat
Samsung Electronics Co Ltd
Sierra Wireless
SK hynix Inc.
SK planet  shopkick GmbH
SK Telecom
Sony Mobile Communications AB
TELEFNICA SA
Vodafone
ZTE Corporation

STAND
3A20
1J60, 3I30, 1J50, Z3A.3
3H30
3D30, 8.1E41, DMR CC1.3 Mon
Innovation City, 3A11
Innovation City, 3A11
3N30, 3N33
3K20, 1H28, 3K4MR
3D30, 2EMR.C5, 2EMR.D4
3M30, 2E10, Z3A.2
3C30
3N10, 3N11, 3N21, 3N31
3H32MR
3B10, Z3B.7
3B20
Innovation City, 3A11
3E10
3L30
3H10, 3I10, 8.1A61, 2M10
Innovation City, 3A11
3J30
3J30
3J30
3M10, 2K60
3J20
Innovation City, 3A11
3F30

CONGRESS SQUARE
Abertis Telecom
CS60
Accent Advanced Systems
CS50
ACUNTIA
CS60
AD TELECOM, S.L.
CS50
ADSmovil
CS140
Advanced Automotive Antennas
CS50
AGILE CONTENTS
CS50
AiQ Smart Clothing Inc.
CS125
ALDEAMO
CS140
Aparca&Go
CS50
Appszoom Technologies
CS60
ARGELICH NETWORKS
CS60
ASCAMM TECHNOLOGY CENTRE
CS50
Aywant (Zed)
CS60
AZETTI NETWORKS
CS60
Barcelona Digital Technology Centre (BDigital)
CS50
BARCELONA MEDIA
CS50
Beabloo
CS50
BEREPUBLIC NETWORKS
CS50
Bismart
CS50
CartoDB
CS60
CMC DIGITAL
CS140
CodiTramuntana
CS50
Compuer Vision Center
CS50
CONNECTEDEVICE Ltd
CS123
Crazy4Media
CS60
CTTC / DLR GfR mbH
CS50
Deister Software
CS60
DIALOGA GROUP
CS150
DIGITAL LEGENDS ENTERTAINMENT
CS50
DINERO POR TU MOVIL
CS60
Direccio General de Telecomunicacions
CS50
Domoti
CS140
Doonamis
CS50
Droiders
CS121
DUAL BEAM MERGER INGENIEROS
CS60
EEN-Enterprise Europe Network ACCI
CS50
Effilogics Technologies
CS50
Enterdev SAS
CS140
EXSIS SOFTWARE Y SOLUCIONES S.A.S
CS140
eyebee by DYNATEC
CS60
EYETOK
CS50
Fitbit Inc
CS130, 6O32MR
Fitbit Inc
CS130, 6O32MR
Flumotion Services SA
CS50
Fonexion Spain S.A.
CS105
fonYou Telecom
CS50
FOONKIE MONKEY
CS140
ForceManager
CS60
GARMIN
CS90, 7O25MR
GARMIN
CS90, 7O25MR
GESTPOINTGSM
CS60
GoPro
CS120
Government of Catalonia
8.1K48, CS50
GP ENTERPRISE ASIA LIMITED
CS122
Guru's System s.l
CS50
Hi Mom S.A.S.
CS140
IDI EIKON
CS60
IMAGIC
CS60
imasD Tecnologa
CS60
inAtlas
CS50
Incubio
CS50
Indra
CS60
Ingeneo SAS
CS140
Intesis Software S.L.
CS50
IP TOTAL SOFTWARE
CS140
JAL21 Consulting & Venture Capital
CS60
Jsc Ingenium
CS60
KIMIA
CS60
KITMAKER
CS60
KRONOZ LLC
CS100
Lechpol
CS135
Ledmotive Technologies
CS50
Lhings
CS50
LPTIC
CS156
Manduka Games, S.L.
CS50
MARTIAN WATCHES
CS124
Masvoz
CS60
Maxcom S.A.
CS135
Medtep
CS50
Mobbeel
CS60
MOBILE WORLD CAPITAL BARCELONA
CS70
Mooveteam, S.L.
CS60
Movilok Interactividad Mvil
CS60
MyScreenPROTECTOR
CS135
Nepolis
CS50
New Relic
8.1B13, CS60, 8.0C59MR
Nexus Geografics
CS50
Nilox
CS80
NovaIntegra
CS140
Openshopen
CS50

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:50 Page 33

EXHIBITOR LISTING
COMPANY NAME
Optima Consulting S.A.S.
P2i
Peel
PICK DATA, SL
Polaroid
Procolombia
QUIEROAPPS.COM
QUOBIS
Qustodio
Red Points
redBorder
Reticare
RTC Digital Consulting
Safelayer Secure Communications
Saygus
SDP Telecom a Molex Company
Sensing & Control Systems
Shoulderpod
Signaturit
Sistelbanda S.A.
SITmobile Soprano Group Company
Software Quality Systems, S.A.
Spanish Pavilion
SPIDERCLOUD WIRELESS
STARLAB
SVForum
Taisys Technologies Co., Ltd.
Tecnologas, Servicios Telemticos y Sistemas SA
TELNET REDES INTELIGENTES S.A.
Telrad Networks
Tu Pediatra Online
Unify
Validated ID
VEXIA
Wavecontrol
Whiplash Entertainment, SL
Worldline
Xopik Mobile Marketing, S.L.
Xplica't
Yup Charge

STAND
CS140
CS165, CS157MR
CS180
CS60
CS76
CS140
CS60
CS60
CS50
CS50
CS60
CS60
CS140
CS60
CS65
CS77
CS60
CS50
CS50
CS60
CS50
CS60
CS60
CS85
CS50
CS50
CS75
CS60
CS60
CS160
CS50
CS145
CS50
CS60
CS50
CS50
CS60
CS50
CS50
CS50

HALL 4
Facebook Inc.
GE Software

2EMR.E2 2EMR.E12, 2EMR.F3 2EMR.F7,


2EMR.G3 2EMR.G11, 2EMR.H2 2EMR.H12, 4.01
4.2

HALL 5
6d Technologies
A2iA
ABC Smartcard
Accanto Systems
ACCUVER/INNOWIRELESS
Action (Boostel) Technologies Co., Ltd.
Adax
ADIPSYS
Advantech Networks and Communications Group
Aerotel Medical Systems
AGUILA Technologies
AirHop Communications Inc.
Alepo
Allot Communications
ALSETT
Altair semiconductor
Alvarion Technologies
AMARISOFT
AMER INTERNATIONAL GROUP
APEX Communications
Apliman
Aptilo Networks
Arcadyan Technology Corporation
ARELIS
Aria Systems
AriadNEXT
ARKAMYS
Artiza Networks
ARVENTO MOBIL SISTEMLER A.S
Asentria Corporation
Askey Computer Corp.
Aspenta International
ATES Networks
Atrinet
AudioCodes
Ausonia Srl
Authentify
Avanquest
Avast Software
B-ON LIMITED
BACTECH
BaseN
Basset AB
BD Multimedia
BEAWARN
Beddit Oy
Beezz Communication Solutions
BehPardaz Jahan
BENOMAD
BeSpoon
Bitville
Blancco
Bluwan UK Limited
Boogie Software Oy
BoomeRing Communication (2005) Ltd.
BOOSTEDGE - ACTIVNETWORKS
bq
Bretagne Commerce International
Broadpeak
Buzzinbees
Bynet Data Communication
callstats.io
CALLUP
CallView
Capricode
Casa Systems
CBNL
Cell Buddy Network
Cellex
Cellint
CellMining
Cellrox
CelPlan Technologies Inc.

5K41
5B41
5B61
5C31
5M28MR
5I73
5J76
5B61
5L16MR
5E81
5B61
5H68, 6N3MR
5H83
5F81, 5G41
5B61
5L35MR, 5L38MR
5E81
5K13
5B26
5K50
5G23
5G66
5H68, 6O4MR
5B61
5H31
5B41
5B61
5J70
5F61
5F73
5F11, 2B6MR
5F41, 5M2MR
5B41
5C81
5C81, 3K2MR
5J81
5I31, 5L27MR
5B61, 5L23MR
5K29
5K31
5B61
5C31
5J31
5B61
5B41
5C31
5C81
5J51
5B61
5B41
5C31
5M26MR
5D10
5C31
5D81
5B41
5J10
5B41
5B41
5B61
5D81
5C31
5D81
5D81
5C31
5J41
5H27
5D81
5D81
5D81
5F81
5D81
5I40

COMPANY NAME

STAND

Centile Telecom Applications


5D05
Ceragon Networks
5G61, 5L13MR, 5L15MR
CHAMBRE DE COMMERCE ET D'INDUSTRIE HAUTS-DE-SEINE
PARIS LE-DE-FRANCE
5B41
ChannelVAS
5H51
Chemtronics Co.,Ltd
5G16
China Telling Telecom Co., Ltd.
5C21
ciena
5C61, 2J51
Cirpack
5D05
Citrix
5A21
CJSC "PETER-SERVICE"
5J21
Cloudmark, Inc.
5L22MR
Codal Inc.
5I31
Com4Innov
5B61
Comarch
5J50
Comba Telecom
5A31
Comigo
5C81
CommuniTake Technologies
5D81
Compass Networks
5F81
Comptel
5G40
Computaris
5K12
CopSonic
5B61
Correlor
5F81
Cortus SAS
5B75
Cradlepoint
5J20, 8.0E14, 5L31MR
Creanord
5C31
Creoir Oy
5C31
Cresense
5C43
Crowdx
5D81
CSG International
5B20
Datatronics, S.A.
5F71
Defne
5G20
dejamobile
5B41
Deveryware
5B41
Dhatim
5K46
Diametriq
5G68
Digital Identity Solutions Europe
5C31
DigitalRoute
5L5MR, 5L7MR
Digitata Limited
5C10
DO YOU DREAM UP
5B61
DTS Licensing LImited
5I30, 5L11MR
DxO Labs
5B41, 5M6MR
Eastcompeace Technologies Co., Ltd.
5K61
EBlink
5B73
Elektrobit (EB)
5D32
Elisa Videra ltd
5C31
Elitecore Technologies
5I80
EMEK GROUP
5F61
ENENSYS Technologies
5B41
EpiWorks, Inc.
5I31
ESET s.r.o.
5B05
ESPRIT
5I41
Essence
5E71
Etiya
5F61
EUROMEDITERRANEE
5B61
EVISTEL
5H30
Evutec
5J22
Exomi Oy
5C31
eyeSight Mobile Technologies
5D81
F5 Networks
5G11, 5L17MR, 5M14MR
FAMOCO
5B61
Faros Business Games Oy
5C31
FIGENSOFT
5F61
FingerQ Macao Commercial Offshore Limited
5F31
Finland - Team Finland
5C31
Finnay
5C31
Finwe Ltd
5C31
Flash Networks
5D60
Flytxt
5I77
FOGALE
5B41
Foxcom
5C81
FRENCH TECH PAVILION /
5B41, 5B61,
BUSINESS FRANCE
8.1D41, 8.1E49
Friendly Technologies
5E71
Front Porch, Inc.
5K09
FUJIAN SUNNADA COMMUNICATION CO.,LTD.
5G70
Fujitsu
5A40
Futurecom
5I36
Gemalto
5A80
Gemtek Technology Co., Ltd.
5I26
Genymobile
5B61
Georama
5I31
Gilat Satellite Networks Ltd.
5F81
GITEX TECHNOLOGY WEEK
5J72
GLOBAL ENGINEERING TELECOM
5B41
Globitel
5H70
GoNet Systems
5D81
Good Sign
5C31
Goodspeed mobile Wi-Fi by UROS
5C31
Guayacom
5B61
Haltian Ld
5C43
Hisense International Co.,Ltd
5E21
I-New Unified Mobile Solutions AG
5I15
i4drive
5E81
iBasis
5F75, 5L24MR
iDSCREEN
5D81
IEI Integration Corp.
5K28
IMImobile
5B21
INBOX
5B41
Industrial Technology Research Institute
5G77
INMOBILES
5H11
Inomera Research
5F61
Inovar
5I50
Intense Technologies
5K51
Intersec
5C11
INVEST, TRADE & INNOVATE In TOULOUSE MIDI-PYRENEES
5B61
Invigo Off-Shore SAL
5I11
IPDiA
5B61
IPgallery
2D50, 5E71
IPT PowerTech Group
5J60
IQP Corp.
5C81
IQSIM
5B61
IsItYou Ltd.
5E71
ISTANBUL CHAMBER OF COMMERCE
5F61
Ixonos Plc
5C31
Japan Radio Co., Ltd.
5K10
JETMULTIMEDIA TUNISIE (DIGITAL VIRGO GROUP)
5I41
Jiangsu Trigiant Technology Co.,Ltd
5J08
Jinny Software
5J31
JOT Automation Ltd.
5D36
JOUVE
5B41
Kaltura
2D50, 5F81

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

COMPANY NAME

STAND

Kaspersky Lab UK
5B10, DMR CC1.3 Tues
KERLINK
5B41
KIDOZ
5D81
Kingsignal Technology Co.,Ltd
5H74
KocharTech
5G27
Kontron
5H19
Kumu Networks
5L10MR
KYOCERA Corporation
5D09
Lacoon Mobile Security
5E81
LANDOLSI TELECOM TECHNOLOGY - L2T
5I41
LATTO
5E71
Legos - Local Exchange Global Operation Services
5B61
Lexifone
5E81
Liberty Vaults Ltd
5B61
LivingObjects
5B61
LOGICOM
5K49
Lucidlogix
5F81
Maeglin Software
5B61
Magister Solutions
5C31
Magisto
5E71
ManageEngine
5K21
MAPFA
5J51
Marben Products
5B41
MasterCard
5D61, 5L21MR
mce Systems Ltd
5E71
MCR - Mobile Content Distribution
5D81
MDS
5I10
MePIN / Meontrust Inc
5C31
Milgam Cellular Parking
5C81
Mobile Telecommunication Company of Iran
5J51
Mobile Tornado
5E81
mobiLead
5B61
Mobiliz Information and Communication Technologies Inc.
5J18
Mobiwol
5D81
Modz
5C31
Movius Interactive Corporation
5L3MR
Mr.Gabriel by VProject
5B61
Mtarget
5B61
MyRoll
5D81
N-SIP Ltd.
5D81
N.A.K company
5J51
Narada Power Source Co.,Ltd
5K81
Navigil Ltd
5C31
NCC Group
5H28
Nefal Biliim Elektronik
5F61
Neoditel
5B61
Netas
5F61
NetCracker Technology
5G21, 2J30, DMR CC1.2 PM
NETGEAR
5F21
Nolato AB
5H81
Nov'IT - Uhuru Mobile
5B41
NowSecure
5I31
NuCurrent
5I31
OAXIS ASIA PTE LTD
5K71
ODC BUSINESS SOLUTIONS
5F61
Oledcomm - LiZE
5B41
Omniacom
5I41
Omnitele Ltd
5M22MR
One Smart Star
5E71
OpenCloud Ltd.
5E30
Opera Software
5C21
OptoFIdelity
5C31
Optulink, Inc
5I31
Ora Interactive
5I31
Orange
5A61
Orga Systems
5B40
P-OSS SOLUTIONS
5J09
P.I.Works
5J80
Pangea
5I31
Pardakht-Aval-Kish (JIRING)
5J51
Parentsaround
5B41
Paris Ile-de-France Regional Chamber of Commerce and Industry 5B61
Phoxygen
5B41
PIXELS TRADE
5I41
Plan de Souverainet Tlcom
5B41
Planet Network International
5B61
Pole Star
5B61
Power HF Co., Ltd
5D66
PRAGMA
5B61
PrinterOn
5H16
Printsecure
5I41
PRISMA
5I41
Procera Networks
5H61, 5M4MR
PROTEI
5H20
Prove & Run S.A.S.
5B61
PROVENCE PROMOTION
5B61
Proxym
5I41
Qosmos
5G31
Qowisio
5B41
QUCELL
5M30MR
Quuppa
5C31
Qvantel Oy
5A41
Radisys
5I61, 5M16MR, 5M18MR, 5M20MR
Ramot at Tel Aviv University - Unispectral
5D81
RCS - Rampal Cellular Stockmarket
5D81
RECOMMERCE SOLUTIONS
5A72
RED TECHNOLOGIES
5B61
Redknee Solutions Inc.
5H41, 5M10MR, 5M12MR
Reminiz
5B41
REVE Systems
5I05
Rintek
5F61
RoamSmart
5I41
Rohde & Schwarz Topex
5J12
Ruckus Wireless
5E41
Rx Networks Inc
5H75
Saft
5I69
Saguna
5E81
Sandvine
5I51
Sanjole Inc.
5H26
Sarokal Test Systems Oy
5C31
SCANOVATE
5D81
Screenovate Technologies
5F81
SCS Cluster
5B61
SD Association
5I20
Secure-IC
5B41
SELECOM
5B41
Sensirion AG
5D70, 5L26MR
Setelia
5G17
SFM Technologies
5I41
SHENZHEN BRIGHT FUTURE TECHNOLOGY CO.,LTD
5K08
ShenZhen Fortuneship Technology Co.,ltd
5K11
Shenzhen JSR Technology Ltd
5E20

COMPANY NAME

STAND

Shenzhen Landing Technology Co., Ltd.


5J71
Shenzhen Skyworth E.A. Tech Co., Ltd.
5H18
Shenzhen Unistrong Science & Technology Co., Ltd.
5E08
Shields Environmental PLC
5J16
Showell
5C31
Siemens Convergence Creators GmbH
5G71
Simgo
5F81
SiNode Systems
5I31
SIRADEL
5A70
SISTEER
5D05
Skycure
5D81
Skyfire
5C21
Smartcom
5B61
Sofrecom
5A61
Solstice Mobile
5I31
SOTI Inc.
5H40
SPB TV AG
5D41
Spirent Developer Tools
5C81
Sprocomm Technologies Co., Ltd.
5K20
START
5E06
State of Illinois
5I31, 8.1I21
StoreDot Ltd
5D81
StreamWIDE
5C65
Subex UK Limited
5F10
SUD DE FRANCE DEVELOPPEMENT
5B41
Sunpartner Technologies
5C51
SuperCom Ltd.
5D81
Svyazcom LLC
5G81
Symantec Corporation
5D31, 5M24MR
Symbio
5C43
Synchronoss Technologies, Inc.
5B81
Systematic Paris Region
5B41
Systems and Electronic Development FZCO
5H70
Tactis
5B61
Taiwan External Trade Development Council (TAITRA)
1D46, 5J11
Tango Telecom Ltd
5L20MR
Tata Communications
5I81, 2H26
Tata Consultancy Services Ltd
5E31, 5L33MR
TEAM COTE D'AZUR
5B61
Tech Mahindra & Mahindra Comviva
5G51
Techshino Europe Technology B.V.
5I83
Tecnotree
5L32MR
Telecommunication Systems, Inc.
5I70
Telenity
5J66, 5M32MR
Telit Communications PLC
5E61
Tensorcom
5K30
The Israeli Export Institute
5C81, 5D81, 5E71, 5E81, 5F81
The Qt Company
5C31
The Wireless Power Consortium
5D34
Think&Go
5B61
Tieto
5L29MR
Tjat Systems 2006 LTD
5D81
Tosibox Oy
5C31
TP-LINK
5J61
Trackimo
5E81
Transaction Network Services
5L34MR
TransferJet Consortium
5I20
Tritux
5I41
Trusted Labs
5B41
TUNISIA EXPORT - CEPEX
5I41
Turkcell letiim Hizmetleri A.
5G58
TURKCELL TEKNOLOJI ARASTIRMA VE GELISTIRME A.S.
5G60
TVpoint
5D81
Ulticom (Now Part of Mavenir Systems)
5I60
Vantrix
5L9MR
Varaani Works
5C31
Vedicis
5B41
Verbio
5K50
Verscom Solutions
5F61
VESA (Brand Promoted DisplayPort)
5K70
VESTEL
5A81
Viaccess-Orca
5C71
Viapass
5B61
VidMind
5E81
Virtual SIM Card Association
5K83
VisualOn, Inc.
5L18MR
W-HA
5A61
WakingApp
5D81
WaveIP
5F81
WinkApp
5D81
Wirepas Oy
5C31
Wisesec
5D81
Wotronics Technology Limited
5H72
Wulff Entre Ltd
5C41
Xaptum, Inc
5I31
Xentris Wireless
5K26
XIlinx
5L14MR
XOOLOO
5B61
Yepzon Enterprises
5C31
Yezz / Avenir Telecom
5C51
Zenic8 Limited
5I67
ZENITTHYS
5B61
Zimperium
5C81
ZyXEL Communications Corporation
5G10

HALL 6
@-yet GmbH
2operate
3TECH CORPORATE LTD
3Z Telecom, Inc
4G AMERICAS
7Layers
Ab Initio Software
Accolade Technology
ACL Mobile Limited
ADAPTit S.A.
AirHop Communications Inc.
Airspan Networks
AIRTAG Mobile Shopping
ALCATEL ONETOUCH
Altom Consulting
AM3D A/S
ams AG
Andreessen Horowitz
Anite
Anritsu
AR Consultores SRL
Arcadyan Technology Corporation
ARGENTINA
Arieso, a JDSU Mobility Solution

Wednesday 4th March

6B40
6C50
6K10
6D61
6O12MR
6C56
6L50
6I56
6K50
6F46
5H68, 6N3MR
6J30
6O5MR
6B10, 6C30
6H40
6C50
6E20
6N1MR
6I50
6F40
6M20
5H68, 6O4MR
6M20
6I37

PAGE 33

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:51 Page 34

EXHIBITOR LISTING
COMPANY NAME

STAND

ARM
6C10
AROBS Transilvania Software
6H40
Ascom Network Testing
6L26
ASTELLIA
6G20
ATX Argentina SA
6M20
Avinotec GmbH
6B40
Axell Wireless
6D50
Azimuth Systems
6K61
BAE Systems Applied Intelligence
6M56
BARTEC PIXAVI AS
6H20
BEIJING ZHONGGUANCUN OVERSEAS
SCIENCE PARK CO.LTD
6G10, 6O7MR
Bioscience SA
6M20
Bird Technologies
6D73
Bullitt Group
6E11
Cadence Designs Systems, Inc.
6L36, 6N14MR, 6O13MR, 6O15MR
CBS Interactive
6O33MR
CEIEC TECHNOLOGY CO., LTD
6I69
Celfocus
6L05, 6N4MR
Cellebrite
6H37
CellMax Technologies
6G37
CellVision AS
6H20
CEVA
6A50
CHECKD AS
6H20
CIS GROUP LATINOAMERICA S.A.
6M20
Cloudera
6M30
Cloudike Inc.
6L48
Cobham Wireless (Formerly Aeroflex)
6H21
Codespring
6H40
COMLAB
6L6
COMPRION GmbH
6I20
ComputaMaps
6K15
COSHIP Electronics Co., Ltd
6C61
Crystalusion Limited
6B40
Cumulocity GmbH
6B40
Dali Wireless, Inc.
6J60
Danalock/Poly-Control
6C50
Dapredi Soft Systems
6H40
Daya Electronics Co.,Ltd
6I67
Dekagb S.A.
6M20
DeltaNode Solutions
6D73
Dencrypt
6C50
Deutsche Post DHL
6B40
Dialogic
6J28, 6O18MR, 6O20MR, 6O22MR
DIGILINK GROUP CO.,LTD
6I57
Digital Lightwave
6G40
Dixons Carphone Group
6M36, 2G26
Duesseldorf, City of
6B40
Elliptic Laboratories AS
6H20
Emirates Data Clearing House
6L60
Empirix
6H10
Eros International
6K50
EXFO
6K36
Fibar Group Sp. z o.o.
6I11
First Data
6A60, 6N28MR
Fitbit Inc
CS130, 6O32MR
FLYPOS
6J55
Focus Infocom GmbH
6J11
Forsk
6J20
FORTECH
6H40
Frixtel
6M20
Fujian Helios Technologies Co.,Ltd
6F46
G DATA Software AG
6B40
Gadmei Electronics Technology Co., Ltd
6I21
Galtronics Corporation Ltd
6B60
GEOIMAGE
6N19MR
Gigamon
6J40, 6O31MR
Gorilla Electronics GmbH
6B40
Grupo Prominente
6M20
GSMK CRYPTOPHONE
6J07
Haier telecom Co.,Ltd
6K30
Hanwang Technology Co.,Ltd
6G47
Happy Day Studios
6H40
HENA DIGITAL TECHNOLOGY (SHENZHEN) CO.,LTD.
6F50
Hitachi Data Systems
6G21
Huano International Technology Ltd.
6F62
I-Con Mobile
6L10
i-tec GmbH
6B40
IAMAI- India Pavilion
6K50
Ibys Technologies
6I10
ICT.NRW Cluster Management
6B40
Imagination Technologies
6E30
Imprint Electronics Co., Ltd
6G56
Industrial Electronics GmbH
6K11
Infineon Technologies AG
6B62, 6N21MR, 6N27MR, 6O30MR
Infobest Romania SRL
6H40
Innovation Norway
6H20
INTEPLA SRL
6M20
Intracom Telecom
6I40
iPega Limited
6J13
ipoque
6B50
IT SIX GLOBAL SERVICES
6H40
Ixia
6L30, 6N8MR
JDSU
6I37, 6N18MR, 6N22MR, 6O19MR, 6O21MR, 6O23MR, 6O25MR
Jiangsu Hengxin Technology Co.,Ltd
6H47
Jiangxi Jinggangshan CKING Communication
Technology Co., Ltd
6G52
JOYPLUS INT'L ENTERPRISE LIMITED
6I51
KATHREIN-Werke KG
6J36
Kenbotong Technology Co., Ltd.
6I53
Keynote
6H38
Keynote SIGOS GmbH
6H38
KeyPoint Technologies
6K50
Lasting Software
6H40
LitePoint
6N5MR, 6N7MR
Login>PT
6M49
LS telcom
6L11
M&M MEDIANET
6H40
MALATA MOBILE
6J21
MARS Antennas & RF Systems LTD.
6I22
Materna GmbH
6B40
mCarbon Tech Innovation Private Limited
6K50
MeaWallet AS
6H20
Media Digital S.A.
6M20
MediaTek, Inc.
6E21
Metro Atlanta Chamber
6M08
Microlab
6K05
Microtel Innovation
6M38
MLabs sp. z o.o.
6I11
Mobile Systems International Consultancy Limited
6L21
Mobileum, Inc.
6H41
Monster Products
6J10

PAGE 34

Wednesday 4th March

COMPANY NAME

STAND

Morpho
6G30, 6N11MR, 6N2MR
MTI Wireless Edge Ltd.
6J22
My Mobile Payments Limited
6K50
Mymo Wireless Technology Pvt Ltd
6I12
myPhone sp. z o.o.
6K40
N.A.T. GmbH
6B40
Napatech
6K20
Narda Safety Test Solutions GmbH
6M40
Nash Technologies GmbH
6M26
National Instruments
6E10
Neomobile
8.1I16, 6N25MR
Net Brinel SA
6H40
NET CHECK GmbH
6J06
NetScout
6C20
Next Biometrics AS
6H20
Nexus Telecom AG
6C58
NIHON DENGYO KOSAKU CO.,LTD.
6J51
Nordic Semiconductor
6H20
NRW.International GmbH
6B40
NRW.INVEST GmbH
6B40
OBERTHUR TECHNOLOGIES
6I27, 6I30, 6N26MR
Obi Mobiles
6O6MR
One97 Communications Ltd
6K50
Opencode Systems
6I36
Openwave Mobility
8.1H49, 6N12MR
OPTICOM GmbH
6M53, 6O26MR
OtterProducts
6N6MR
Panasonic Marketing Europe Gmbh
6H31
Panorama Antennas Ltd.
6J08
PanzerGlass TM
6C50
PCTEST Engineering Laboratory
6M7
peiker acustic GmbH & Co. KG
6M26
PHOTO USA ELECTRONIC GRAPHIC INC.
6G51
Polaris Networks Inc.
6J61
Polish IT Pavilion
6I11
POLYSTAR
6G31
Power Idea Technology (Shenzhen) Co., Limited
6H46
Prisma Telecom Testing Srl
6G41
QBurst Poland
6I11
QiTASC GmbH
6M13
Qosmotec GmbH
6K11
Qualigon GmbH
6B40
Quality Technology Industrial Co., Ltd
6H60
Qubit Corporate
6M20
Relia Communication Equipment Co., Ltd
6G63
RINF
6H40
Rohde & Schwarz
6B50, 6C40
Rohde & Schwarz SIT GmbH
6B50
ROMANIAN ASSOCIATION FOR ELECTRONICS AND
SOFTWARE INDUSTRY - TIMISOARA BRANCH (ARIES-TM)
6H40
ROPARDO
6H40
Rosberg System
6H20
RWTH Aachen University
6B40
SAF Tehnika JSC
6M17
SAP SE
6A30
Secusmart GmbH
6B40
Seidio, Inc.
6D55
Seluxit
6C50
Senseg
6O2MR
SevOne Inc
6O10MR
Shenzhen AAPPAA Technology Co.,LTD
6I60
Shenzhen Century Optical Group Co.,Ltd
6G62
Shenzhen Cham Battery Technology Co.,Ltd
6I55
Shenzhen Chaoming Industrial Co., Ltd
6G58
Shenzhen Cheng Fong Digital-Tech Ltd
6I63
Shenzhen Huaptec Co.,LTD
6G61
Shenzhen Kewang Communication Co., Ltd
6I58
Shenzhen Kleadtone Technology Co., Limited
6H57
Shenzhen KVD Communication Equipment Limited
6I62
SHENZHEN NEOSTRA TECHNOLOGY CO., LTD
6G50
Shenzhen RFLC Technology Co.,Ltd
6G57
Shenzhen Shouxin Tongda Electronics Co., Ltd
6H56
Shenzhen United Time Technology Co., Ltd
6H51
Shenzhen Wave Multimedia Co., Ltd
6L40
shenzhen xin kingbrand enterprises co.,ltd
6H61
SHS Viveon GmbH
6B40
SIAE MICROELETTRONICA
6J29
Sichuan Jiuzhou Electric Group Co.,Ltd
6H50
SIGOS
6H38
SIMARTIS TELECOM
6H40
SIMCom Wireless Solutions
6M57, 6N30MR
Sirrix AG
6B40
Skolkovo Foundation
6D60
Skyworks Solutions
6C41
SOLiD Inc.
6L41, 6N15MR
Soliton Systems KK
6K60
Sonus
6G11
SOPHOS
6O24MR
Spectronite
6M15
Spirent
6J37
Sunsight Instruments
6J18
SwissQual AG
6B50
Synopsys, Inc
6O1MR, 6O3MR
Systemics-PAB Sp. z o.o.
6M60
Tarana Wireless
6K21, 6N13MR
TE Connectivity
6B52
Tech Data Mobile
6A40
TeleBilling A/S
6C50
TeleTrusT - IT Security Association Germany
6B40
Tellu AS
6H20
TEM MOBILE LIMITED
6M10
TestPlant
6J41
TFL S.A.
6M20
The Danish Chamber of Commerce / The Danish IT
Industry Association
6C50
The Eye Tribe
6C50
Thin Film Electronics ASA
6H20
Tongyu Communication Inc.
6C36
Topwise Communications Limited
6G46
Trend Micro Incorporated
6L61, 8.0D39
udist srl
6M20
V3D
6K38
VALID
6J50
ValueFirst Digital Media Pvt. Ltd.
6K50
Versoft
6I11
Visa Inc.
6D40
Visteon Innovation & Technology GmbH
6D70
Visual Fan
6H40
Vodafone Espaa S.A.U
6B30
Vodafone Group Services Ltd
6O11MR
W2BI, Inc. (an Advantest Group Company)
6K37
WeHaus
6M20

COMPANY NAME
Weniger Software House
WIKO
WIT Software SA
Wolder
WORLDLINE
Wuhan Fingu Electronic Technology Co., LTD
Wuhan Gewei Electronic Technologies Co., Ltd.
Wuhan GreeNet Information Service Co., Ltd
Xtel
Yangzhou New Telecom Science & Technology Co., Ltd.
zafaco GmbH
ZCTT
Zhengzhou Speed Communication Equipment co.,ltd
ZXD Technology Development Limited
Zylinc A/S

STAND
6I11
6H30
6C60
6L20
6N17MR
6J26
6K35, 6O8MR
6G60
6C50
6H63
6B40
6M29
6I61
6F60
6C50

HALL 7
3D Issue LTD
7F70
4iiii Innovations Inc
7H40
51Degrees
7C70
6WIND
7M51, 7O26MR
A1 Systems
7J17
Absolute Software Corporation
7H40
Accuris Networks
7F70, 7N94MR
acticom GmbH
7G21
ActiveMe
7G71
Actus Mobile Solutions Ltd
7F70
Adroit Vista Predictions Inc
7H41
ADVA Optical Networking
7H31
Advantech Wireless
7B25
Aeonpower International Co., Ltd.
7M22
AFP
7C67
Agence du Numrique
7G71
Ahope Co., Ltd.
7G61
airG Inc.
7H40
AKTAVARA AB
7F41
Alberta Government
7H40
Alpha Wireless
7D80
AM Telecom Co., LTD.
7G61
AMPHENOL ANTENNA SOLUTIONS
7C68
Amtran Technology corp.
7N73
Analogix Semiconductor (Brand Promoted: SlimPort)
7L61
Anam Technologies
7F70
ANT Wireless
7M49
Anthony Stark Merchandising GmbH
7M13
APP MEDIA
7G21
AppCarousel
7H40
Appland AB
7E41
Applicata
7H10
Applied Recognition Inc.
7I51
aql
7B87
Aricent
7A11
ARITEL
7G61
Asavie Technologies
7F70
AsiaInfo
7B51
Aspire Technology
7F70, 2B27MR
AT4 wireless
7H15
Atlantic Canada
7H41, 7P10MR
ATLANTIS INTERNACIONAL S.L.
7E20
Automation Engineering, Inc.
7H20
Avance Pay AG
7J33
Avanti Communications
7G37
Avertim
7G71
Avvasi Inc.
7K50, 7O19MR, 7O21MR
AWEX Agence wallonne l'Exportation
7G71
AWEX Barcelona
7G71
Awingu
7G71
Ballard Power Systems
7H40
BELGIUM - BLGICA
7G71
Bell ID
7J31, 7O28MR
Benetel Ltd.
7F70
BERLIN.mobile c/o Berlin Partner
7G21, 7O13MR
Birdstep Technology
7E41
Blacktusk Media
7H40
BLiNQ Networks
7I51
Bluebank Communication Technology Co.,LTD
7N61
BLUEPIN
7E21
BMx Computers
7G71
Boost Communications AS
7K68
Brandenburg Economic Development GmbH (ZAB)
7G21
brocoli Co., Ltd
7G61
Brodit AB
7C73
Brussels Invest & Export
7G71
BRUSSELS INVEST & EXPORT SPAIN
7G71
BSB Power Company Limited
7K17
C Squared Systems, LLC
7M23
Caleo Technologies AB
7E41
Cambium Networks
7B41
Cambridge Consultants
7B21
CARDMOBILI
7J15
castLabs
7G21
CCS
7B67, 7P18MR
Cellular Italia S.p.A.
7E51
Celly SpA
7E19
CentralTouch Technology Inc.
7H40
Cerillion Technologies Ltd
7B61
CertiVox
7K12
CETECOM
7L65
chargifi
7C70
Chemring Technology Solutions
7C86
CICS AB
7F41
Clear2Pay
7G71
Clearbridge Mobile
7K50
CLX Networks
7G60
COELMO spa
7M20
Coiler Corporation
7F71
Colony Networks
7H40
Combain Mobile AB
7F41
Commsquare
7G71
Communication Components
International AG
7J22
Communications Consultants Worldwide
7C13
Contela,Inc.
7G61
Contentful
7G21
CounterPath Corporation
7H40, 2D17MR
Crunchfish
7F41
CSG SCIENCE&TECHNOLOGY CO.,LTD HE FEI
7H13
Cubic Telecom
7F70
Cummins Power Generation
7M16
CUPP Computing AS
7K43
cVidya
7F30

COMPANY NAME

STAND

Cybercom Group
7F41
Cybercom Poland Sp. z o.o.
7N85
DASAN Networks
7G61
Dashing Com-Tek Co.,Ltd
7M36
DBM ( ACCENT )
7J61
Desay Electronics (Huizhou) Co Ltd
7E08
Dial Technologies
7J61
Dialog Semiconductor Ltd
7C05
Digital Turbine
8.1J14, 7O24MR
DIGITAL VIRGO
7J61
DIGITALK
7C70
DisplayLink
7B33
Doro AB
7A81
DragonWave Inc.
7E12
Dream Payments
7J21
Druid Software
7F70
EANTC AG
7G21
Eden Rock Communications
7K70
Effire Technology Shenzhen Ltd
7M07
ELAN Microelectronics Corporation
7G68
Electro Rent Europe
7G71
Elliptic Technologies Inc.
7K50
EMIXIS
7G71
EMnify GmbH M2M IoT
7G21
Enea
7E41
Enerban
7G71
Energic Plus
7K25
Enghouse Networks Limited
7K50
Ensemble Systems Inc.
7H40
Enterprise Ireland
7F70
Equiendo Ltd.
7F70
ERCOM
7J40
ESCAUX
7G71
Escher Group
7F70
eServGlobal
7I61
Estmob Inc.
7E21
EUPEN - Kabelwerk Eupen AG
7G71
Eurocontracts s.r.o.
7K06
Europlasma NV
7M55
Eventbase
7H40
Expeto
7H40
Fabricovers
7G71
FIME
7J10
Firstar Battery Co.,Limited
7H03
Fishtree
7F70
Flanders Investment & Trade
7G71
FLANDERS INVESTMENT & TRADE
7G71
Flex Group
7H41
FlexiTon
7G50
Fliplet
7C14
Fluxtream
7G71
Flybits
7K50
Fortytwo Telecom
7K65
Franklin Wireless
7E14
Fraunhofer Heinrich Hertz Institute
7G31
Fraunhofer IIS
7G31
Freescale Semiconductor
7A80
FusionPipe Software
7H40
Future Product Design a.s.
7D68
Fuzhou Rockchip Electronics Co., Ltd.
7M43
GARMIN
CS90, 7O25MR
Gemotions
7G71
GeoPal Solutions
7F70
Gfi Informatique
7O4MR
Giesecke & Devrient
7A41, 7P12MR
Gionee Communication Equipment Co.Ltd.
7C61
Global Device Network
7C30
Global Warning System
7E41
Global Wireless Solutions, Inc.
7H12
Glow Digital Media
7C70
Golden Ears Corporation
7E21
Golla Oy
7C41
GOOD WAY TECHNOLOGY CO., LTD.
7M39
Government of Canada / Gouvernement du Canada
7H40, 7H41,
7O12MR, 7O15MR, 7O27MR, 7P8MR
GPS Tuner Kft.
7G50
GREAT Britain Hospitality Area
c/o Tradefair
7O33MR, 7P20MR, 7P22MR
GreenPower Electronics.,Ltd.
7G61
Hama GmbH & Co KG
7C41
HAUD Systems
7K65
HEAD acoustics
7K74
Headlane Ltd
7B83
Heliocentris Industry GmbH
7K31
Herbert Richter
7K72
HTC
7A40, 7A60
Huadoo Bright Group Limited
7M03
Hubble Connected Ltd.
7F81
Huminah Huminah Animation
7H41
Hungarian National Trading House
7G50
i-movo
7C70
I.R.I.S.
7G71
iBeaken.com
7G71
iBwave Solutions Inc
7C71
Icontrol Networks
7J63
ICT Association of Manitoba (ICTAM)
7H41
ID Fusion Software
7H41
IDT Systems Ltd / Case Station Ltd
7G41
IEEE
7K71
Imaginet
7H41
imec
7G71, 7O17MR
IMG COMMUNICATION TECHNOLOGY CO.,LTD
7M15
ImmerVision
7H41
Incognito
7H40
Infinite Peripherals
7J27
Infobright Inc.
7I51
INFOMARK
7G61
INFOPOLE Cluster TIC
7G71
InfoVista
7G40
Infradata
7G71
Ingenico Mobile Solutions
7J43
InnJoo Technology Co., Ltd.
7F03
interactive digital media GmbH
7G70
Intercede
7B81
InterDigital
7A71
InvenSense
7D61
ip.access
7C60
iPay International S.A.
7E31
iProov Limited
7B31
Itos Technology, S.L.
7J16
JamoSolutions NV
7G71
jBilling
7K50

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:52 Page 35

EXHIBITOR LISTING
COMPANY NAME

STAND

Jet Infosystems
7J05
JPL NASA
7H21
Juni Korea Co., Ltd.
7G61
KAZAM MOBILE LIMITED
7M08
KDLAB INC.
7G61
Kernel-i
7G61
Kisan Telecom Co., Ltd.
7G76
Klas Telecom
7F70
KnowRoaming
7I51
Korea Testing Laboratory
7G61
KOTRA(Korea Trade-Investment Promotion Agency)
7G61
Kwilt INC
7K50
LabSat
7H18
Lanner Electronics Inc.
7E06
Left of the Dot Media
7H40
Li Tong Group
7M32
Lime Microsystems
7O36MR, 7O37MR
Limes Audio AB
7E41
Linquet
7H40
LogiSense
7K50
Lumata
7P4MR
LUMENS Co. Ltd.
7G61
Mad Catz
7F31
Made in Mind
7C70
mAdme Technologies Limited
7F70
Manitoba Institute of Trades and Technology
7H41
Manitoba Trade and Investment
7H41
Mariner Partners
7H41
Maroc Export - Moroccan Centre for Export Promotion
7J61
Master Merchant Systems
7H41
MATRIXX Software
7F60
Mavenir Systems
7A21
Maysun Info Technology Co., Ltd
7F67
MCS Test Equipment
7C70
Mediashaker
7H40
Megron Tech
7C70
MELICONI S.P.A.
7D81
MeteoGroup
7G21
MHL, LLC
7F31
Mobicage NV
7G71
Mobidia
7H40
Mobile Arts
7F41
Mobile Security Solutions by LSEC & IPACSO
7G71
MobileAware
7F70
mobileLIVE Inc.
7K50
Mobilosoft
7G71
MobiWeb
7D70
mobylla
7G71
Mogencelab Co., Ltd
7G61
Mohanet Mobilsystems Co.Ltd
7G50
Momentus Software Inc
7H40
Mondial Telecom
7G71
Monizze
7G71
MontaVista
7N77, 7O34MR
MoodMe
7G71
Movea
7P2MR
Movify
7G71
mPay S.A.
7J12
mSensis S.A.
7K08, 8.1I49
Multimedia Development Corporation Sdn Bhd
7L71
Multiwave Sensors Inc.
7I51
myFC
7F41
Nakina Systems
7J11
Neofonie Mobile GmbH
7G21
NetAxis Solutions
7G71
Netrounds
7F41
Netsweeper
7K50
New Times Overseas Exhibition Co., Ltd
7M41
Newings Technology Co.,Ltd
7M11
NewNet Communication Technologies
7P16MR
Nexeven
7F41
NII SOKB Ltd.
7J71
NIPA-National IT Industry Promotion Agency
7E21
Nomad Connection, Inc.
7E21
Novatti
7J25
NoviFlow Inc.
7H41
NquiringMinds Ltd
7C70
NRT Technology Corp
7K50
NTG Clarity Networks Inc.
7K50
NuRAN Wireless
7H41
NXP
7E30
Octasic In
7O22MR
OnePhone Holding AB
7F41
Ontario, Canada
7I51, 7K50
OP-TIM
7G71
OpenSignal
7B15
opentrends
7J20
OptiWi-fi
7F70
Oxygen8 Communications Ltd
7F80
Panamax Inc.
7N60
Panasonic Enterprise Solutions Company
7M28
Pebble Technology Corp / Widget UK Ltd Distribution
7C32
Peli Products
7J08
Peraso Technologies Inc.
7K50
Perception TV
7B85
Perfecto Mobile UK LTD
7O2MR
PERFEKT Krzysztof Banach
7M45
Perples
7E21
Phonedeck GmbH
7G21
PMC-Sierra Inc.
7O30MR
Polar Power Inc
7M40
PortaOne
7H11
POVR (3G Multimedia)
7G50
Powerstorm
7M30
Pramac
7M38
Primal Technologies Inc.
7I51
Priori Data GmbH
7G21
Professional Quality Assurance Ltd
7H40
PSA Parts Ltd - Duracell
7M47
PTM Group BVBA
7G71
Purple WiFi
7B19
PYCO GROUP
7G71
QRC Technologies
7M25, 7O6MR
Quamotion
7G71
Qubec (Canada)
7H41
Quram
7G61
RAMZO
7J61
Ranplan Wireless Network Design
7C12
Raycap Inc
7J38
RealVNC
7C81
Recon Instruments
7H40
ResponseTek
7H40

COMPANY NAME

STAND

ReunIT
7G71
RFM WIRELESS
7G61
RFWindow Co.,Ltd
7O18MR
Rockshore
7C16
RTx Technology Co.,Ltd
7G61
S2M
7J61
SalesSeek
7B27
SAMJI Electronics Co.,Ltd.
7N71
SanDisk
7A61
Santok
7F21
SBS spa
7N45
Scottish Development International
7B11
Seavus
7E41
Sendum
7H40
Sequans Communications
7I81
Shanghai Tricheer Technology Co., LTD
7H22, 7O3MR
Shen Zhen Unitone Electronics Co.,Ltd
7M27
SHENZHEN ACT INDUSTRIAL CO;LTD
7M09
Shenzhen Baolifeng Opto-Elec Co., ltd
7N83
Shenzhen Bmorn Technology Co.,ltd
7I82
SHENZHEN BOWAY ELECTRONICS CO., LTD
7M37
Shenzhen Chuangxinqi Communication Co.,Ltd
7I92
Shenzhen Diadem Technology Co., Ltd
7K63
ShenZhen Electronics Co.,Ltd
7J28
Shenzhen Envicool Technology Co., Ltd
7K15
SHENZHEN EYCOM TECHNOLOGY CO.,LTD
7L78
SHENZHEN HAOCHENG COMMUNICATION
TECHNOLOGY CO.,LTD
7L51
Shenzhen Hengnuo I.O.T tech company limited
7K64
Shenzhen Hi-Power Technology Co., Ltd
7N63
Shenzhen Honghaijia Communication Technology Co.,Ltd
7M35
Shenzhen Hosin Communication Technology Co., Ltd
7H05
Shenzhen Huihua Exploit Technology Co.,Ltd
7M19
Shenzhen ICOO Electronics Technology Co., Ltd.
7I84
Shenzhen Joyful Import & Export Co.,Ltd
7M17
SHENZHEN KONECT COMMUNICATION EQUIPMENT CO.,LTD.
7M31
Shenzhen Konka Telecommunications Technology Co.,Ltd.
7I71
Shenzhen Noitavonne Electronics and Technology Co. LTD
7I90
Shenzhen O-Film Tech. Co., Ltd
7C50
Shenzhen Rainbow Time Technology Co.,Ltd.
7M29
Shenzhen SED Wireless Communication Technology Co.,Ltd.
7G05
Shenzhen Tianlong Century Technology Development Co.,Ltd
7M21
Shenzhen Tianruixiang Communication Equipment Limited
7H23
Shenzhen Trigger Scien-tech Co.,Ltd.
7I94
Shenzhen Vastking Electronic Co., Ltd.
7M41
SHENZHEN VIKIN COMMUNICATION TECHNOLOGY
7N81
SHENZHEN WJM SILICONE & PLASTIC ELECTRONIC LTD.,LTD
7N59
Shenzhen ZHANWEIXUN Technology CO., LTD.
7K81
SiBEAM, Inc.
7F31
Sicotel Communications
7J61
Silicon Image
7F31
Silicon Mitus, Inc.
7G61
Simless Inc.
7K27
SkyWave an ORBCOMM Company
7K50
SLA Mobile
7O35MR
Small Cell Forum
7F61
Smart Wallet
7H40
SMSE - Swedish M2M Service Enablers
7F41
Solara Remote Data Delivery Incorporated
7H41
SOLARWAY F.Z.E
7K21
Spacosa Corp.
7E21
SPLICE Software
7H40
SPS Inc.
7E21
Star Solutions International Inc.
7H40
Starhome Mach
7F51
STMicroelectronics International NV
7B140, 7B146
Stream Technologies Ltd
7C18
Sub10 Systems Limited
7N93MR
Sun High Solutions
7N41
SUN-FLY International Business Development Ltd.
7J73
Supercharge Ltd
7G50
Sweden at Mobile World Congress
7E41, 7F41
Sweden Mobile Association (SMA)
7E41
Swift Labs Inc
7I51
SwiftKey
7P26MR
Symsoft
7G60
SYSTRAN International
7G61
T
7M59
Tactel AB
7F41
TAEYANG I.S CO., LTD
7M57
Tagattitude
7J18
Takemetuit Inc.
7K50
Tamoco
7C70
Tangram Factory Inc.
7L81
Tech Fuzzion Europe, Lda
7M53
Teclo Networks AG
7G11
TEKTELIC Communications Inc.
7H40
Telavox AB
7E41
Telepin Software
7K50
TERACLE
7G61
TestObject GmbH
7G21
The Human Chain
7O32MR
THEHAN INC.
7G61
ThroughTek Co., Ltd.
7M01
TM Forum
7N89MR
TMONET
7G61
Trade and Invest British Columbia
7H40
TransferTo
7H08
Trustonic
7G81
Ttec
7N65, 7N95MR
TUCANO
7N43
Tunnelbear
7I51
Tutela Technologies
7H40
tyntec
7C80, 7P24MR
TYRONE FABRICATION LTD
7K35
UBRIDGE CO., LTD.
7E21
UK Trade & Investment
7C40
UL
7K40
UNISTAR TELECOM CO.,LIMITED
7K61
UXP Systems Inc
7I51
VASCO Data Security
7G71
Verifone
7O14MR
VeriTran
7J06
VISICOM
7C65
Vonetize
7I83
WALTOP International Corp.
7C07
Watchdata Technologies
7K51
WebAction
7G80
Wedge Networks Inc.
7H40
WeDo Technologies
7G09
WEENKO
7J61
West One Technology LTD
7C30

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

COMPANY NAME
WEVERCOMM CO., LTD.
whatever mobile GmbH
WiMatek Systems
WIN 2000 TELECOM. CO., LTD
WIND RIVER
Wipro Limited
Wirecard Technologies GmbH
WirelessMe Limited
World Telecom Labs
Wray Castle Limited
Wyless
Wysdom
Xi'an Yu Tong Intelligent Technology Co.,Ltd
XINTEC
Xoanon Analytics
Yapital Financial AG
Yifang Digital(Hongkong) Company Limited
Youmi(Guangzhou) Mobile Co., LTD
Zetes
Zhejiang Ebang Communication co.,ltd
Zhejiang Shangcheng Science & Technology Co., Ltd
Zhilabs S.L.
Zhuhai XH Smartcard Co.,Ltd
Zinwave Ltd
ZIRA Ltd.

STAND
7G61
7G21
7H40
7J32
7J65, 7O5MR
7C21
7K30
7H17
7G71
7B17
7B29
7I51
7K41
7F70
7F41
7K20
7K78
7N67
7G71
7D76
7L76
7M05, 7O1MR
7J30
7O31MR
7K10

HALL 8.0
Abinsula S.r.l.
Action Mount
Actions srl
AdFalcon
ALTRAN
Amazon Appstore

8.0B10
8.0E14
8.0B10
8.0E24
8.0F30
8.0K12MR, 8.0K13MR, 8.0K16MR,
8.0K19MR, 8.0K9MR
AOL Platforms
8.0D70MR
Appiris
8.0K22MR
Applix Group
8.0B10
Appnext Ltd.
8.0F18
Apptripper
8.0B10
APPTURBO
8.1E30, 8.0D66MR
Ascot Industrial Srl
8.0I20
AsGA Sistemas
8.0E10
Asurion
8.0K10MR
AVG Technologies
8.1B74, 8.0D65MR, 8.0D69MR,
8.0D75MR, 8.0E60MR
AXONIX
8.0I37
Azcom Technology
8.0E62MR
Badu Networks
8.0G14
Baidu, Inc
8.0K15MR
Bamboo Group
8.0I12
Beintoo
8.0C49
Beleader Internet Marketing S.L.
8.0I39
BeMyApp
8.0D24
Big Data Expo 2015, Guiyang, China
8.0F34
Big Data Lab
8.0J40
Blue Telecom Consulting
8.0D20, 8.0A10MR
BTI Wireless
8.0J30
Butlr - Your Digital Concierge
8.0B10
CAKE
8.0G17
CalAmp
8.1B71, 8.0D79MR
Car Easy Apps Consortium
8.0D30
Cartesian
8.0C73MR
Certillion
8.0E10
Cheetah Mobile Inc.
8.0E9
CI&T
8.0E10
Compatel Ltd
8.0I13
Comtrade
8.0G20
Confiz Limited
8.0I19
Controllis Limited
8.0D21
Cradlepoint
5J20, 8.0E14, 5L31MR
Cycle30
8.0K11MR
DATACOM
8.0E10
Datalab
8.0E10
DivX, LLC
8.0K6MR, 8.0K8MR
Dot Hill Systems
8.0H14
Dr Security
8.0C19
DSPmobi
8.0I9
eMotion Digital
8.0E10
Enjinia
8.0B10
ENNOVA SRL
8.0B10
Enterprise Estonia
8.1K31, 8.0E76MR
EU 5G Research - 5G PPP / 5-Alive project
8.0B17
Evamp & Saanga
8.0I19
Expway
8.1D41, 8.0E80MR
Feitian Technologies Co., Ltd.
8.0I7
FictionCity Holding Inc
8.0C45
FierceWirelessEurope/TelecomsEMEA
8.0C29
FINEDIGITAL Inc.
8.0E56
Flazio Srl
8.0B10
FONEWARE
8.0G13
FotoNation
8.0A12MR
Frog Cellsat Limited
8.0I15
Genesys Telecommunications Laboratories Inc.
8.0E29
Global Kristall Aps
8.0F20
Google AdMob
8.0B16, 8.0B12MR, 8.0B15MR
Greenwave Systems
8.0K14MR
GSMA Intelligence
8.0K2MR
GuangDong Saifei Sapphire Technology Co., Ltd.
8.0J20
Headway Digital
8.0J24
HICS societ cooperativa
8.0B10
HIMOINSA
8.0D40
HoloDigilog Human Media Research Center
8.0I25
Hong Kong Science & Technology Parks Corporation
8.0D57
Icaro Tech
8.0E10
iconmobile group
8.0H16
Idaho Department of Commerce (USA)
8.0E14
IneoQuest
8.0E34
Intertrust Technologies Corporation
8.0F15
Intis Telecom
8.0J10
IOLAN B.V.
8.0E52
IOTS World Congress
8.0E37
iStartLab Srls
8.0B10
ITALIAN TRADE AGENCY
8.0B10
ITS Consulting
8.0E10
IXIA CORP
8.0E10
Jampp
8.0K20MR
KAAZING Corporation
8.0H10
KHOMP
8.0E10
kkM
8.0I35
Kolektio
8.0B10
KUKACLIP
8.0H20

COMPANY NAME

STAND

La Comanda
8.0B10
LEXIBOOK
8.0D29
M-AdCall Digital Media Pvt. Ltd.
8.0D25
Marfeel Solutions S.L.
8.0J6
MC1
8.0E10
MetaGeek
8.0E14
mGage
8.0H11
mLearn Mobile Education
8.0E10
MOBI Antenna Technologies(SHENZHEN)Co.,Ltd
8.0J14
Mobile King GmbH
8.0E30
Mobile Value Partners
8.0A14MR
MobiMESH & VoiSmart
8.0B10
Mobvista
8.0I10
MONO INFO SYSTEMS CO., LTD
8.0E58
MSC Modular Smart Case by VersaSpaGmbh
8.0F36
Nafithtech
8.0D49
NetMediaEurope
8.0E46
Network Kinetix
8.0F17
New Relic
8.1B13, CS60, 8.0C59MR
Ningbo Yuda Communication Technology Co., Ltd
8.0I33
NTS RETAIL
8.1B61, 8.0K23MR
OpenX
8.1J31, 8.0E69MR, 8.0E70MR
OSRAM Opto Semiconductors GmbH
8.1I59, 8.0C63MR
Pakistan Software Export Board
8.0I19
Paqos
8.0B10
Park Smart s.r.l.
8.0B10
ParStream GmbH
8.0C25
PhotoSpotLand
8.0B10
pixelBook Srl
8.0B10
Plus One Marketing Ltd.
8.0E19
Prime Systems
8.0E10
PubCoder Srl
8.0B10
PublicVine
8.0K26MR
Pushapp srl
8.0B10
QUASARMED SRL
8.0B10
Quixey
8.0D80MR
Reach-in
8.0E14
RealNetworks
8.1J13, 8.0C67MR, 8.0C69MR
Recarga.com
8.0I23
RemOpt
8.0E10
RGT
8.0E10
Rubicon Project Ltd.
8.0G19
Securcube
8.0B10
SHENZHEN HOMECARE TECHNOLOGY CO., LTD
8.0I6
Shoozy
8.0B10
Shuangdeng Group Co., Ltd
8.0I8
Sicap
8.0G11
SIGFOX
8.0C10, 8.0D67MR
Sikur
8.0F11
Sivers IMA
8.0D60MR
SOFTEX - Association for the Promotion
of Brazilian Software Excellence
8.0E10
Sorriso Technologies Inc
8.0E16
Spectrummax
8.0E40
Splunk Inc.
8.0I27
Spotlime
8.0B10
SpotXchange
8.0F40
StradVision, Inc.
8.0E36
Summit Tech
8.0F10
Swenggco Software
8.0I19
Swrve
8.0E38, 8.0D76MR
Talent Garden srl
8.0B10
TapCommerce
8.0C65MR
Taptica
8.0D50
Tech Mahindra Ltd.
8.0K21MR
Tecnew
8.0E10
Telecom Review
8.0F38
TeleSemana.com
8.0I41
The Peoples Government of Guiyang City
8.0F34
ThingWorx, A PTC Company
8.0K27MR
Tokenlab
8.0E10
Trend Micro Incorporated
6L61, 8.0D39
Trust International B.V.
8.0C35
TUNE
8.1J20, 8.0C77MR
Twilio
8.1H51, 8.0K25MR
UBIqube (Ireland) PLC
8.0C55
Valid8.com, Inc.
8.0I11
ValueLabs
8.0I29
Verizon
8.0D10, 8.0A16MR, 8.0E64MR
Viettel Telecommunications Network Equipment
Manufacturer - Viettel Group
8.0G2
VISA SPA
8.0H9
VSENT
8.0E10
Vkansee Technology Inc.
8.0E39
Westell Technologies
8.0C15
WINDBLOCKER International B.V.
8.0G21
Winjit Technologies
8.0D14
YO!
8.0F08
YouAppi
8.0E54
Youbiquo S.r.l.
8.0B10
YuppTV Inc Ltd.,
8.0D58
ZTE Supply Chain Co.,Ltd
8.0E50

HALL 8.1
42matters
Accengage
Accusonus SA
Acision
Acrobits s.r.o
ActLight SA
Adcash
Adiquity
adjust GmbH
AdMaxim
ADSMEDIA MOBILE ADVERTISING,S.L.
Advantage Austria
Adxperience
Affle Holding Pte Limited
Afilias (dotMobi)
AgileWorks Ltd
Airpush
ALK Technologies Ltd.
ANALOG TWELVE Co., Ltd.
ANDREXEN
Anyline
APImetrics
App Annie
Appaloosa Technology
Applause
Applidium
AppLift GmbH

Wednesday 4th March

8.1G58
8.1D41
8.1I49
8.1A41
8.1K54
8.1G58
8.1K68
8.1G69
8.1H68
8.1I10
8.1K48
8.1B61
8.1E49
8.1K11
8.1C31
8.1K31
8.1D60
8.1D59
8.1K42
8.1K54
8.1B61
8.1A11
8.1D53
8.1D41
8.1J9
8.1D41
8.1E68

PAGE 35

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:52 Page 36

EXHIBITOR LISTING
COMPANY NAME

STAND

AppNexus
AppsFlyer
Apptentive
AppThis
Apptimize
APPTURBO
Aptoide
Aquafadas
arcatech ltd
Aula365
AutoGraph, Inc.
AVG Technologies

8.1F65
8.1J30
8.1A11
8.1K20
8.1H13
8.1E30, 8.0D66MR
8.1G59
8.1E49
8.1H49
8.1J67
8.1A11
8.1B74, 8.0D65MR, 8.0D69MR,
8.0D75MR, 8.0E60MR
Awards Solutions, Inc
CC8.17A&B
AwoX
8.1E49
AXIBLE TECHNOLOGIES
8.1E49
BANDAI NAMCO Games Inc.
8.1K42
Batch.com
8.1B21
BAYERN INTERNATIONAL - Bavarian Bureau
for International Business Relations
8.1I59
Beekeeper
8.1G58
BeeOne Communications SA
8.1G58
Beeweeb
8.1H11
Bidstalk PTE Ltd
8.1I20
BIGLOBE Inc.
8.1K42
Black Pixel
8.1A11
BlueID SDK - Secure mobile keys
8.1I59
Buddy Platform, Incl.
8.1A11
Bulletin.net
8.1J7
BuzzCity
8.1D66
CalAmp
8.1B71, 8.0D79MR
Canonical Group Ltd.
8.1F41, CC8.20, CC8.21
Capptain
8.1D41
CARTELMATIC
8.1D41
CashSentinel
8.1G58
Catalunya Apps
8.1K48
Cellfish
8.1D41
Celltick
8.1C20
Centre for Secure Information Technologies (CSIT)
8.1H49
Cequens Telecom
8.1K22
CHAR.DIMITRACAS SA
8.1I49
ClicksMob
8.1J34
CM Telecom
8.1D50
COLOPL, Inc.
8.1K42
COYOTE
8.1K14
CreaLog GmbH
8.1I59
CRITEO
8.1F70
Crittercism
8.1D15
Crossrider
2D50, 8.1K85
CYBIRD Co., Ltd.
8.1K42
Cytech Mobile
8.1I49
D'arriens
8.1E60
D2C Inc.
8.1K42
DAEM S.A
8.1I49
Dbros Co., Ltd.
8.1J5
DigiFlak OU
8.1K31
Digital Horizons Limited
8.1H50
Digital Turbine
8.1J14, 7O24MR
DIMOCO Europe GmbH
8.1K41
Dinube
8.1K48
DISPLEX / E.V.I. GmbH
8.1I59
dmg - DSNR Media Group
8.1E10
DWANGO Co.,Ltd.
8.1K42
Ecofleet by Oskando
8.1K31
Edelman Spain
CC8.24B
EDSI-Tech Srl
8.1G58
Eesti Telekom AS
8.1K31
Elatec GmbH
8.1I59
emporia Telecom Produktions- und Vertriebs GesmbH & CoKG
8.1B61
Enterprise Estonia
8.1K31, 8.0E76MR
Enterprise Greece S.A
8.1I49
Exosite, LLC
8.1G61
Expway
8.1D41, 8.0E80MR
Eyelead Software
8.1I49
F5 Media
8.1J17
FASMETRICS S.A
8.1I49
Faveeo SA
8.1G58
Fern Software
8.1H49
Fiksu
8.1H22
First Technology
8.1H46
Flapit
8.1H19
FLIR Systems
8.1C21
Flirtie
8.1K48
FMC GROUP
8.1D41
Fortumo
8.1K31
FRENCH TECH PAVILION / BUSINESS
FRANCE
5B41, 5B61, 8.1D41, 8.1E49
Fyber
8.1I11
GAIDDON Software
8.1D41
Game Insight
8.1F31
GaneshaSpeaks.com
8.1B15
General Motors
8.1I50, 2EMR.B1, 2EMR.B2
General UI
8.1A11
Geotag Aeroview (TripInView)
8.1I49
GfK
8.1F50
Globalcomm Europe
8.1K48
Globo
8.1D49
Glympse
8.1A11
GoodBarber
8.1D41
Government of Catalonia
8.1K48, CS50
GREE, Inc.
8.1K42
Greenhouse
8.1K31
GungHo Online Entertainment, Inc.
8.1K42
Guppy Games | Media
8.1A11
Healthapp, S.L.
8.1K48
Hellenic Association of Mobile Application Companies
8.1I49
HEY!
8.1G58
Horizon Video Technologies Inc.
8.1I49
i-mobile
8.1K42
i2CAT Foundation
8.1K48
i3DESIGN Co., Ltd.
8.1K42
IKARUS Security Software GmbH
8.1B61
IKCOM
8.1D41
Iken Personics
8.1B77
Imaxel lab
8.1K48
Immersion
8.1G41
iMobileMagic / PhoneNear
8.1G63
indoo.rs GmbH
8.1B61
IndoorAtlas
8.1A11
Indus Net Technologies Private Ltd.
8.1H21
Infobip
8.1F49
Infonova
8.1B61, 2B42MR

PAGE 36

Wednesday 4th March

COMPANY NAME

STAND

InnerSense
8.1D41
InnoQuant Strategic Analytics
8.1K48
Innovae Augmented Reality Agency
8.1K48
INNOVATHENS
8.1I49
INRIX
8.1A11
Intel Corporation
3D30, 8.1E41, DMR CC1.3 Mon
InternetQ
8.1I40
Invest Northern Ireland
8.1H49
Irida Labs
8.1I49
IronSource
2D50, 8.1A73
ItsOn, Inc
CC8.8
ITTIAM SYSTEMS
8.1K24
JOANNEUM RESEARCH Forschungsgesellschaft mbH
8.1B61
Kantar
8.1D51
Keima
8.1H20
King of App
8.1K48
Kirusa
8.1J15
Kizeo
8.1E49
Klab
8.1K42
Kochava
8.1K16
KRITER SOFTWARE, S.L.
8.1I18
La Factoria Interactiva
8.1K48
Leadbolt
8.1C11
LEDGER
8.1E49
Lextech Global Services
8.1I21
Lleida.net
8.1I41
LOCAL MOBILE MARKETER
8.1H49
LOOPY Quo App Solutions, Inc
8.1D20
M-BIZ Global Group
8.1G58
M-STAT S.A.
8.1I49
M7 Managed Services Ltd
8.1H20
Madgic
8.1D41
Manage
8.1J10
Mars Media Group
8.1H70
Marvell
CC8.13, CC8.14, CC8.15
Massive Impact
8.1E22
Matomy + MobFox
8.1F71
Maxim Integrated
CC8.3
mBlox Limited
8.1C41
MediaMath
CC8.9 - DMR
MessageBird
8.1I63
Metaio GmbH
8.1G47
Microgaming
8.1G35
Micronet SA
8.1I49
Millennial Media
8.1B41
millenoki
8.1G71
Mining Essential
8.1E49
MINUTE TRANSFER
8.1E49
Mister Bell
8.1D41
MLS FIRMWARE SA
8.1I49
MOBAPI by Bitwip
8.1E49
Mobibase
8.1H58
Mobile Content Forum
8.1K42
Mobintouch
8.1D10
MobiSystems
8.1B73
MobPartner
8.1B11
Mobusi Mobile Advertising
8.1K64
Mobyt S.p.A.
8.1D71
mOddity mObile
8.1K48
MONSAN
8.1K77
Mooncascade
8.1K31
MoPub
CC8.4, CC8.5
MotionLead
8.1D41
Movintracks
8.1K48
Mozoo
8.1D21
MPASS Ltd
8.1I49
mSensis S.A.
7K08, 8.1I49
MTI Ltd.
8.1K42
MTT Mobile tout Terrain
8.1D41
MUBIQUO
8.1D20
Multimedia Knowledge & Social Media Analytics Laboratory
8.1I49
MyOmega System Technologies GmbH
8.1I59
NAKA AG
8.1G58
NCSR Demokritos - Integrated Systems Laboratory
8.1I49
Neomobile
8.1I16, 6N25MR
NeoSOFT Technologies
8.1C10
net mobile AG
8.1B51
netelip
8.1H60
New Relic
8.1B13, CS60, 8.0C59MR
NEWSPHONE
8.1I49
NEXPERTS
8.1B61
NexStreaming
8.1E70
Next Future Lab
8.1J5
Nite Ize Inc
8.1G70
Norbsoft
8.1G33
Northern Ireland
8.1H49
NTH AG
8.1K51
NTS RETAIL
8.1B61, 8.0K23MR
NUTITEQ
8.1K31
NVIDIA
CC8.10
OBRELA SECURITY INDUSTRIES S.A.
8.1I49
OLA mobile
8.1D31
OneVisage
8.1G58
OnYourMap
8.1J71
Open Geospatial Consortium
8.1K52
Open Mobile Alliance
8.1K52
OpenMarket
8.1D11
Openwave Mobility
8.1H49, 6N12MR
OpenX
8.1J31, 8.0E69MR, 8.0E70MR
Opera Mediaworks
8.1B20
OrbiWise SA
8.1G58
Orca Wave
8.1A11
OSRAM Opto Semiconductors GmbH
8.1I59, 8.0C63MR
OXYGEN BROADBAND
8.1I49
PARKNAV
8.1I21
Pinnatta
8.1I49
PlayFab
8.1A11
Pocket Media
8.1K70
Pradeo Security Systems
8.1E49
PubMatic, Inc.
8.1D14
qipp ag
8.1G58
QuickPlay Media
8.1H44
Reach-U
8.1K31
RealNetworks
8.1J13, 8.0C67MR, 8.0C69MR
REGATE SA
8.1I49
Remo Software
8.1J11
Rezopep - The Midi Pyrenees Business Incubator Network
8.1D41
RouteSms Solutions Limited
8.1E51
Salesforce.com
CC8.12, CC8.22
Samsung Electronics Co Ltd
3H10, 3I10, 8.1A61, 2M10
Scandit AG
8.1G58
SchoolBusNotes
8.1I49

COMPANY NAME
Schreiner Group GmbH & Co. KG
ScientiaMobile
SecurePIM by virtual solution AG
Sequitur Labs Inc.
SIEN
SignWise
SimilarWeb
SingularLogic
Sirqul, Inc.
SK (Certification Centre Estonia)
Smaato
Smart AdServer
SMARTVISER
Snow Engineering
Softonic
SOFTWEB ADAPTIVE I.T. SOLUTIONS
Sonix Co., Ltd.
Sonorys Germany GmbH
Sony Mobile Communications - Developer World
SPEC INDIA
Spicysoft Corporation
Spotlio AG
Spreadtrum Communications (Shanghai) Co.,Ltd.
SSPE "Kartographia"
StartApp
State of Illinois
SUMMVIEW
Supersonic
Surf The Web
Switzerland Global Enterprise
Swoodle
Symphony Teleca Corp.
Syntonic
Sysmosoft SA
Tabernus Europe Ltd
TalisLife
Tapjoy
TAPTAP Networks
Teads
TEKONSULT
Telecom Italia
TELENAVIS S.A.
Telintel Ltd
TELLMEPLUS
Terragon Group
Testbirds GmbH
The Boston Consulting Group
Tizen
Tobit.Software
Torry Harris Business Solutions
TouchBase
TouchPal
Trademob
Tronic's Microsystems
TRUSTe
Trusted Logic
TUNE
Twilio
Tyroo (SVG Media Pvt. Ltd.)
UbiNuri Inc.
Uepaa AG
UNCOVER TRUTH Inc.
UNICOPE GmbH
Uniface
UppTalk (Grupo MasMovil)
Urban Airship
UTEL
VAS2Nets Technologies LTD
Vci
Viacom International Media Networks
Vibes
VIDAVO S.A.
VisoCon GmbH
Vispel by Inkspin1
Vital Energy GmbH
VoiceWeb S.A.
Voluum
Voxygen SAS
Vserv
Washington Interactive Network
Washington State Department of Commerce
WASSA
WAZAPP
Webaroo Inc.
WebToGo GmbH
Welsh Government
Wikitude GmbH
WildTangent
Witigo
WOOEKAN
Wyconn GmbH
xAd
Yadwire Technologies ltd
Yandex
Yoga Systems

STAND
8.1I59
8.1C13
8.1I59
8.1A11
8.1D41
8.1K31
8.1K62
8.1I49
8.1A11
8.1K31
8.1E61
8.1E49
8.1D41
8.1D41
8.1K65
8.1I49
8.1K42
8.1I59
8.1B53
8.1D70
8.1K42
8.1G58
CC8.2
8.1K66
8.1B12
5I31, 8.1I21
8.1D41
8.1H48
8.1K48
8.1G58
8.1H49
8.1B75, 2G11, 2G13
8.1A11
8.1G58
8.1H20
8.1G58
8.1D65
8.1A21
8.1E67
8.1I59
CC8.1
8.1I49
8.1K40
8.1E49
8.1D68
8.1J3
DMR CC8.8
8.1H65
8.1I61
8.1D61
8.1A11
8.1E20
8.1G20
8.1E49
8.1H15
8.1E49
8.1J20, 8.0C77MR
8.1H51, 8.0K25MR
8.1H64
8.1J5
8.1G58
8.1K42
8.1B61
8.1K79
8.1K48
8.1C14
8.1D41
8.1D72
8.1I49
CC8.24A
8.1I21
8.1I49
8.1B61
8.1K31
8.1I59
8.1I49
8.1J64
8.1D41
8.1G11
8.1A11
8.1A11
8.1D41
8.1D41
8.1G49
8.1I59
8.1H20
8.1B61
8.1I13
8.1D41
8.1D41
8.1B61
8.1I51
8.1E58
8.1K73
8.1K31

CONGRESS SQUARE
Abertis Telecom
Accent Advanced Systems
ACUNTIA
AD TELECOM, S.L.
ADSmovil
Advanced Automotive Antennas
AGILE CONTENTS
AiQ Smart Clothing Inc.
ALDEAMO
Aparca&Go
Appszoom Technologies
ARGELICH NETWORKS
ASCAMM TECHNOLOGY CENTRE
Aywant (Zed)
AZETTI NETWORKS
Barcelona Digital Technology Centre (BDigital)
BARCELONA MEDIA
Beabloo
BEREPUBLIC NETWORKS
Bismart
CartoDB
CMC DIGITAL
CodiTramuntana

CS60
CS50
CS60
CS50
CS140
CS50
CS50
CS125
CS140
CS50
CS60
CS60
CS50
CS60
CS60
CS50
CS50
CS50
CS50
CS50
CS60
CS140
CS50

COMPANY NAME

STAND

Compuer Vision Center


CS50
CONNECTEDEVICE Ltd
CS123
Crazy4Media
CS60
CTTC / DLR GfR mbH
CS50
Deister Software
CS60
DIALOGA GROUP
CS150
DIGITAL LEGENDS ENTERTAINMENT
CS50
DINERO POR TU MOVIL
CS60
Direccio General de Telecomunicacions
CS50
Domoti
CS140
Doonamis
CS50
Droiders
CS121
DUAL BEAM MERGER INGENIEROS
CS60
EEN-Enterprise Europe Network ACCI
CS50
Effilogics Technologies
CS50
Enterdev SAS
CS140
EXSIS SOFTWARE Y SOLUCIONES S.A.S
CS140
eyebee by DYNATEC
CS60
EYETOK
CS50
Fitbit Inc
CS130, 6O32MR
Fitbit Inc
CS130, 6O32MR
Flumotion Services SA
CS50
Fonexion Spain S.A.
CS105
fonYou Telecom
CS50
FOONKIE MONKEY
CS140
ForceManager
CS60
GARMIN
CS90, 7O25MR
GARMIN
CS90, 7O25MR
GESTPOINTGSM
CS60
GoPro
CS120
Government of Catalonia
8.1K48, CS50
GP ENTERPRISE ASIA LIMITED
CS122
Guru's System s.l
CS50
Hi Mom S.A.S.
CS140
IDI EIKON
CS60
IMAGIC
CS60
imasD Tecnologa
CS60
inAtlas
CS50
Incubio
CS50
Indra
CS60
Ingeneo SAS
CS140
Intesis Software S.L.
CS50
IP TOTAL SOFTWARE
CS140
JAL21 Consulting & Venture Capital
CS60
Jsc Ingenium
CS60
KIMIA
CS60
KITMAKER
CS60
KRONOZ LLC
CS100
Lechpol
CS135
Ledmotive Technologies
CS50
Lhings
CS50
LPTIC
CS156
Manduka Games, S.L.
CS50
MARTIAN WATCHES
CS124
Masvoz
CS60
Maxcom S.A.
CS135
Medtep
CS50
Mobbeel
CS60
MOBILE WORLD CAPITAL BARCELONA
CS70
Mooveteam, S.L.
CS60
Movilok Interactividad Mvil
CS60
MyScreenPROTECTOR
CS135
Nepolis
CS50
New Relic
8.1B13, CS60, 8.0C59MR
Nexus Geografics
CS50
Nilox
CS80
NovaIntegra
CS140
Openshopen
CS50
Optima Consulting S.A.S.
CS140
P2i
CS165, CS157MR
Peel
CS180
PICK DATA, SL
CS60
Polaroid
CS76
Procolombia
CS140
QUIEROAPPS.COM
CS60
QUOBIS
CS60
Qustodio
CS50
Red Points
CS50
redBorder
CS60
Reticare
CS60
RTC Digital Consulting
CS140
Safelayer Secure Communications
CS60
Saygus
CS65
SDP Telecom a Molex Company
CS77
Sensing & Control Systems
CS60
Shoulderpod
CS50
Signaturit
CS50
Sistelbanda S.A.
CS60
SITmobile Soprano Group Company
CS50
Software Quality Systems, S.A.
CS60
Spanish Pavilion
CS60
SPIDERCLOUD WIRELESS
CS85
STARLAB
CS50
SVForum
CS50
Taisys Technologies Co., Ltd.
CS75
Tecnologas, Servicios Telemticos y Sistemas SA
CS60
TELNET REDES INTELIGENTES S.A.
CS60
Telrad Networks
CS160
Tu Pediatra Online
CS50
Unify
CS145
Validated ID
CS50
VEXIA
CS60
Wavecontrol
CS50
Whiplash Entertainment, SL
CS50
Worldline
CS60
Xopik Mobile Marketing, S.L.
CS50
Xplica't
CS50
Yup Charge
CS50

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:54 Page 37

M2M

| ANALYSIS

Sylwia Kechiche,
Lead Analyst, M2M, GSMA Intelligence
www.gsmaintelligence.com

Unlocking growth
in cellular M2M
Cellular M2M connections are
forecast to reach one billion by 2020,
but could be a lot higher if certain
conditions are met
SMA Intelligence has recently
published a comprehensive forecast
of the global cellular M2M market,
based on extensive conversations with
industry players and an in-depth analysis of
current and future trends. Our coverage of
the M2M market focuses on cellular M2M
connectivity and excludes computing devices
in
consumer
electronics
such
as
smartphones, e-readers, tablets, as well as
other types of M2M connection technologies
that support the wider universe of the
Internet of Things (IoT).
Our research shows that at the current rate
of
trajectory, global cellular M2M
connections will reach close to one billion by
2020, growing at 25 per cent per year (CAGR)
over the period 2015 to 2020. However,
upside forecast scenarios could emerge if a
number of the current growth inhibitors are
addressed by both the industry players and
governments.

Figure 1: Cellular M2M connections forecast scenarios

5.End-to-end security
The risk of having M2M data hacked and
leaked is far too great in terms of damaging
trust between end-users and providers for
doubts over security to exist. Consequently,
end-to-end (E2E) security has a marginal
effect on cellular M2M connections growth as
consumers will expect it as an absolute
minimum. Survey respondents pointed to the
fact that without partnerships between
entities in the M2M ecosystem, E2E security
cannot be assured - it is clear that operators,
alone, are unable to provide for entire value
chain.

AN EXPERT VIEW ON GROWTH


LEVERS
In order to gain insight into the potential
uplift of the cellular M2M connections
growth opportunity, GSMA Intelligence
conducted a survey across a number of
industry experts and identified the following
growth drivers:
1.Low power wide area opportunities
Low data use cases are seen by survey
respondents as the lever with the most
potential to contribute to the uplift in the
number of cellular connections in 2020.
Applications within verticals such as utilities,
smart cities and agriculture are all cases that
require low data and low power elements,
and present a significant opportunity for
operators. Operational business models and
established technological solution standards
are still to be defined for low power low data
use cases.

value i.e. insightful information analytics


from Big Data there is a need for crossvertical presence and cross-vertical data
mining

Source: GSMA Intelligence

2.Connected consumer goods


Growth in the connected consumer goods
sector depends on whether cellular is used at
point of aggregation or for point-to-point
(P2P) connectivity. In the short term, the
cellular business model remains challenging
in the connected consumer goods space in
terms of:
Establishing partnerships with consumer
goods manufacturers
Engaging with existing industry alliances to
support
development
of
open
standards/protocols
Developing the right business models
Establishing appropriate channels to
market
Battery life of devices
Price and size of modules
3.Government policy
The impact of government policy on cellular
M2M connections growth varies by
geography but in general it is seen as a
credible growth driver. However, delays in
rolling out policies inhibit the connection
growth opportunity. Government policies can

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

have a stronger impact if the implementation


of regulation is more timely and led by a few
countries championing specific regulations.
4.Big Data analytics
Big Data is not seen as a connections driver
itself in the short term. However, there is
strong correlation between achieving large
scale deployment of M2M devices and Big
Data, with interviewees indicating that to get

6.Business models
The respondents highlighted that the
development of sustainable M2M business
models will be a significant factor in driving
the increase in M2M adoption for operators.
They have indicated the following
recommendations for operators to consider
putting in practice:
1. Move away from being product focused to
being more service focused
2. Work with relevant ecosystem partners e.g.
manufacturers and suppliers
3. Utilise Big Data analytics over time

ABOUT GSMA INTELLIGENCE


GSMA Intelligence is the definitive source of global mobile operator data,
analysis and forecasts; and a publisher of authoritative industry reports
and research. Our data covers every operator group, network and MVNO
in every country worldwide from Afghanistan to Zimbabwe. It is the
most accurate and complete set of industry metrics available, comprising
tens of millions of individual data points, updated daily.
GSMA Intelligence is relied on by leading operators, vendors, regulators,
financial institutions and third-party industry players, to support strategic
decision-making and long-term investment planning. The data is used as
an industry reference point and is frequently cited by the media and by
the industry itself. Our team of analysts and experts produce regular
thought-leading research reports across a range of industry topics.

Wednesday 4th March

PAGE 37

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:55 Page 38

ADVERTORIAL

Changing
Healthcare
Personalizing Healthcare
services with mobile technology
Mobile World Capital Barcelona is a shared vision and collective action for
change. Using mobile as a catalyst we are changing together, impacting the
lives of our citizens and enhancing their quality of life. MWCapitals mHealth
programme focuses on four strategic areas where mobile technologies play a
key role: chronic diseases; training & education, wellness and prevention,
mental health and mobile pharma.
The mHealth strategy is based on three programmes: mHealth Enablers, Get mHealthy
and Raising Awareness. mHealth Enablers: Boosting the adoption of solutions and best
practices involves several initiatives focused on the development of frameworks and
guidelines for standardization and interoperability to help the industry in the development
of new products and services. Evaluation is also a key topic in this field, and we work closely
with the healthcare administration and the industry to provide clear assessment
methodologies to ensure the safety of the products created. Get mHealthy: Deploying
solutions and initiatives for citizens demonstrates the viability and benefits for the use of
mobile technologies applied to healthcare. Raising Awareness: Building an mHealth
Ecosystem focuses on the dissemination of information on mHealth, creating an mHealth
community and ecosystem to share expertise and success stories.
In order to show the potential of mHealth, the mHealth Competence Center participates
in the 2nd edition of the Health&Wellness event, a two-day initiative for industry and
healthcare professionals. During the Mobile World Congress, MWCapitals mHealth team
has also prepared a specific seminar titled Global mHealth Marketplace and Innovation in
collaboration with the Division of Clinical Informatics -an Academic Division of the
Department of Medicine at Harvard Medical Faculty Physicians at BIDMC, Inc.-. This
seminar will provide an overview of the emerging global mHealth market approaches to
innovation, barriers in the deployment of mHealth solutions and examples of successfully
implemented initiatives.
We are witnessing a huge change in the health sector, the evolution from traditional
medicine to mobile healthcare or mHealth. In this new context, the importance of where the
healthcare professional or patient are located is no longer a challenge. The use of mobile
phones or tablets enable patients to take a more active role in the management of their
condition. Communication channels between health professionals and patients have
become a reality.
mHealth solutions boost the efficiency, effectiveness and availability of health care,
improving decision-making and citizens quality of life. Reduced healthcare costs support
sustainability of the healthcare systems in the long term, contributing to improvements in
patient care.
The benefits of adopting mHealth solutions are made possible through the collaboration
between public and private institutions; industry, health care professionals and citizens.
For more information on how Mobile World Capital Barcelona is changing healthcare
please visit us at Congress Square 70 or www.mobileworldcapital.com.

PAGE 38

Wednesday 4th March

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:55 Page 39

MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:30 Page 40

SHOW IN PICTURES

PAGE 40

Wednesday 4th March

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:33 Page 41

SHOW IN PICTURES

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

Wednesday 4th March

PAGE 41

MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:34 Page 42

EXHIBITOR NEWS

Cobham Wireless
and NI Partner
for Cellular and
Connectivity
Applications
Cobham Wireless, formerly the
Wireless Test Business of Aeroflex,
and NI the provider of platform-based
systems that enable engineers and
scientists to solve the worlds greatest
engineering
challenges,
have
announced a worldwide partnership
to service applications in cellular and
connectivity with solutions based on
PXI technology. NI acquires the
existing Cobham PXI modular
instruments hardware product line
and becomes Cobhams primary
provider of PXI technology. The
companies will also collaborate to
incorporate the latest NI PXI modular
instruments, including the NI vector
signal transceiver with LabVIEW
FPGA, into Cobhams next-generation
cellular and connectivity test systems.
Cobham Wireless is the NI Global
Preferred Partner for Cellular and
Connectivity Applications, part of the
NI Alliance Partner Network.
Visit Hall 6 for Cobham Wireless
- Stand 6H21 and National
Instuments - Stand 6E10

Good Technology:
Securely Mobilise
Your Business
Recent high-profile cyber attacks
have brought renewed attention to
the importance of securing sensitive
corporate data on mobile devices. At
the same time, a proliferation of
wearables and the Internet of
Things are bringing new potential
exposure points into the enterprise.
Good Technology addresses the
convergence of innovation and
security in a world of risk. With a
comprehensive
end-to-end
portfolio of secure mobility
solutions, Good mobilises content
and apps across more than 6,000
global organisations including
more than half of the Fortune 100.
Were innovating for operators and
businesses with new split-billing
data solutions for BYOD and COPE
that seamlessly separate corporate
data usage, and are delivering the
most secure enterprise solution for
Samsung Android devices with Good
for Samsung KNOX.
Visit Good Technology in Hall 1,
Stand 1B42.

PAGE 42

Huawei FusionCloud
Omni Solution Agile,
Open ROADS to Cloud

Huawei FusionCloud Omni


Solution is a hybrid cloud solution
which helps carriers to transform
from
conventional
telecom
services to ICT integrated
services. The Huawei FusionCloud
Omni
Solution
connects
heterogeneous public and private
clouds and provides a selfmanagement system that allows
end users to manage resources of
public and private clouds. The
virtual machines and applications
can freely deploy and migrate on
hybrid cloud platform.

OpenStack Cascading: Compatible


with 3rd party cloud, Open API,
Support multi-clouds deployment
Enhanced Security: Public
clouds deploy same security
policies with private cloud.
Agile Network: End-to-end
network SLA, support VM & Apps
free migration and automatic
network administration
Please come and visit us at Fira
Gran Via Hall 1.

Looking for a holistic, analytics-driven approach


to enhance customer satisfaction, improve
inventory management, and lower overall cost?
The combination of Jabil
Aftermarket Services with iQor in
January 2014 created the first
global company to provide strategic
solutions that span the consumer
value chain, from customer care
and repair solutions to service
parts
logistics
network
maintenance and infrastructure
repair.
We help worlds leading OEMs,
network service providers and
retailers create personalized, endto-end product and technical
support programs that span the

customer journey. Our services


encompass
complex
reverse
logistics,
multivendor
repair
services
and
spare
parts
management,
deep
domain
knowledge of both iOS and Android,
4,000+ agents providing product
and technical support, and an
award-winning,
cloud-based
business intelligence system that
allows us to flag tech-support
issues early.
Meet us at MWC - +31624366961/
visit Healthy Corner Restaurant

MYCOM OSI Joins 5G


Innovation Initiative

Intracom Telecom
defines Service
Experience
Management &
Monetization

Wednesday 4th March

MYCOM
OSI,
the
leading
independent provider of Service
Assurance & Analytics solutions to the
worlds largest Communications
Service Providers (CSPs), has joined a
consortium to support the research,
development and testing of 5G. 5G is
the
next-generation
wireless
technology that promises to further
enhance mobile user experience
through improved data throughput and
latency. The consortium includes

Intracom
Telecom,
an
international telecommunication
systems vendor,
its real-time
analytics platform with a plethora
of ready-to-deploy telco-specific
KPIs
and
machine-learning
algorithms, designed to provide
deep insights on operational
efficiency and holistic Service
Experience Management, for both
CSPs and subscribers. The
company also demonstrates its
smart
end-to-end
Revenue
Management platform specially
crafted for the IoT era, enabling
Service Providers to generate
revenues from M2M applications
of diverged domains, while
supporting the full spectrum of

industry giants and other major


telecom players who in addition to
the UK government are investing in
the 5G Innovation Center (5GIC) of the
University of Surrey.
MYCOM OSI enables Smart
Networks for a Smart World.
Meet us at stand 1A20, visit
www.mycom-osi.com or contact
us on info@mycom-osi.com.

simple to very complex B2B2x


business models. Through its
active participation in the
OpenDaylight
forum
and
innovation in the virtualization &
SDN areas, Intracom Telecom
enables
the
intelligent
orchestration
and
smooth
migration of complex networks to
the NFV paradigm.
Come and visit us at stand 6I40
in hall 6.
Contact Details:
Alexandros Tarnaris,
Communications Director,
Email: atarnar@intracomtelecom.com

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:57 Page 43

EXHIBITOR NEWS

Introducing the ironSource


AppCloud Platform for Device
Manufacturers and Telcos
The world leading digital
delivery company introduced the
ironSource AppCloud platform for
OEMs, ODMs and Telcos. The
ironSource AppCloud provides a
comprehensive
application
solution for devices which gives
users maximum control over what
apps they use and how, and allows
OEMs and Telcos to increase
device brand loyalty and maximize
revenue generation.
The platform consists of three
simple systems that unlock new
experiences for app discovery and
delivery, including personalized
out-of-box setup allowing for
customized
preferences;
an
integrated app store offering
complete flexibility and innovative
app discovery; and a sophisticated
content suggestion engine.

Complementing
its
MVNO
products PROTEI introduces a new
product PROTEI HLR/HSS. The
platform intended to suite needs of
MVNOs and small/medium sized
operators.
It`s
functionality
corresponds all relevant 3GPP
standards and cover requirements
of MVNO and MVNE. The system
includes HLR and HSS functional
modules that give an opportunity to
build MVNO or MVNE delivering
both GSM/UMTS and LTE services.
One of key elements of PROTEI
HLR/HSS is Multi-IMSI module that
either can be deployed as a
standalone solution or efficiently
complement HLR/HSS functionality.
Multi-IMSI roaming is extremely
important for MVNO/MVNE as this
platform gives them an ability to
increase roaming coverage and
related services portfolio.

Viacom goes OTT to mobile-loving Millennials


with launch of MTV Play and MTV Trax in
international markets
MNOs will have access to a new
generation of MTV brand licensing
agreements designed to add value to
their entertainment offerings and
improve subscriber loyalty. The MTV
Play video service developed by
Vigour launches March 5 with mobile
network partners in Germany,
Switzerland
and
Romania.
Subscribers to MTV Mobile branded
tariffs with these operators will get
free access to select premium MTV

PROTEI
unveils
HLR/HSS
targeting
MVNOs and
start-ups

Stand 5H20, www.protei.com

video content. Meanwhile, the MTV


Trax app, launched in partnership
with MusicQubed, offers a play-asyou-go digital music service tailored

for pre-pay customers.


MTV is one of the hottest
entertainment brands among 16 to
24-year-olds, with the majority of

MTV online engagement now


coming through mobile devices,
commented
Bob
Bakish,
President and CEO of VIMN.

Syniverse identifies $46 billion


revenue risk for mobile operators
A new study by global mobile
enabler Syniverse identifies that
operators are at risk of losing $46
billion in roaming revenues.
Undertaken with economists at
SEEC, findings show that its
critical for operators to focus on
immediately pressing commercial
issues in particular their
roaming strategies that could
impact long-term growth.
To combat revenue risks,
Syniverse encourages operators
to implement intelligent roaming
solutions such as audience

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

segmentation,
targeted
discounting and data roaming
sponsorship. There are billions of
dollars up for grabs for mobile
operators that leverage roaming to
unlock user demand.
Syniverse CMO Mary Clark says,
Operators addressing roaming
strategies will gain revenues and
capture
opportunities
from
technologies of the future like IoT
and wearables.
Visit us: Hall 2 Stand 2G21
www.syniverse.com

Tresys Technology, a US
company, has spent years
developing its mobile security
expertise through internal and
customer-funded research and
development.
These
efforts
culminated in the release of
MobileFortress for Android, a
security-focused, policy-driven
mobile solution. Now, Tresys is
leveraging that experience into a
wide range of security-focused
service offerings for Enterprises,
Carriers, and OEMs.
Tresys
provides
mobile
security
consulting,
training,
and
development specifically tailored to
address the needs of our
customers.
Go
to
http://tresys.com/mwc2015
or
email info@tresys.com to learn
more about how Tresys can help
you build and deploy more secure,
more flexible, more sustainable
mobile solutions.

Wednesday 4th March

PAGE 43

MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:58 Page 44

FEATURED INTERVIEW | TEKTRONIX COMMUNICATIONS


Richard Kenedi
President
Tektronix Communications

Tektronix
Communications:
Harnessing the power of big data
Operators are implementing big data and analytics strategies to save money
and generate additional revenue. Richard Kenedi, president of Tektronix
Communications, spoke to Mobile World Daily about how operators can
monetise their data in the context of flatlining ARPU and commercial pressures.
MOBILE WORLD DAILY (MWD): BIG
DATA AND ANALYTICS WERE
ALREADY MAJOR THEMES AT MWC
LAST YEAR. HOW HAVE THEY
EVOLVED IN THE LAST 12 MONTHS?
Richard Kenedi (RK): Operators have
always had access to a vast pool of
performance and usage data, customer
profiles and other information. Up until now,
that data was primarily used to identify and fix
problems, to troubleshoot issues and ensure
service delivery and quality of experience.
We are now seeing a move towards the
mobile sector recognising the monetary value
of this data, especially in its value to the
enterprise space where numerous business
cases exist.
However, a shift in thinking and approach
to data and analytics is needed. Effectively,
carriers need to become more data-centric
businesses, leveraging the data asset that
already exists. Stakeholders, beyond network
engineering, performance and customer care
need to be exposed to the opportunities that
are presented by a cohesive big data strategy.

These
include
marketing,
business
development and other commercial
functions, as well as fraud and security teams.
We have seen most service providers adopt
or have plans to adopt a big data strategy for
their company as they realise the value of
having trusted sources of data for business
and technology decisions.

MWD: DO YOU THINK THAT THE


INDUSTRY NOW UNDERSTANDS AND
ACCEPTS THE FUNDAMENTAL NEED
TO IMPLEMENT ANALYTICS TOOLS
FOR THE ANALYSIS OF BIG DATA?
RK: In an environment where more
aspects of the network infrastructure are
becoming
software-based,
previously
disparate data sources have the potential to
be brought together.
This approach lets operators create one
central resource where data can be stored,
analysed and utilised for internal use. In this
new environment operators are likely to deploy
data lakes to store all of this information in
one place. This is much more efficient than

Effectively, carriers need to become


more data-centric businesses,
leveraging the data asset that already
exists
PAGE 44

Wednesday 4th March

having silos of data which results in multiple


sources of truth. By having one solid, reliable
data source, a single version of the truth made
accessible to relevant stakeholders, Carriers are
far more likely to see a tangible return on
investment for their big data strategies.
Of course, this will take time but is
ultimately worthwhile given the immense
commercial value of the potential data
goldmine that all mobile carriers preside over.

MWD: AS YOU SPEAK TO OPERATORS


ON THE SHOW FLOOR, WHAT ARE
SOME OF THE KEY CONCERNS YOU
EXPECT THEM TO HAVE ABOUT BIG
DATA AND ANALYTICS?
RK: Opex and capex pressure rate among
the most common challenges we hear about,
combined with being able to guarantee a
return on investment for big data strategies.
An integrated, cross organisation approach
to carrier data can provide exactly that. Once
additional stakeholders are given access to the
data that exists, especially those in
commercial functions, a multitude of business
cases and revenue-generating opportunities
will become available and evident.
There are also organisational issues to be
solved here. Silos of information become a
major impediment to analysing the data and
deriving actionable intelligence from it. A
CMO for example should not need to employ
expensive consultants to analyse the data.
Furthermore, theres no need for all
stakeholders to know the technicalities of
how the data is collected. They simply need
the insight that they can act upon to make
powerful business decisions, to hit and
exceed their KPIs, especially in the area of
monetisation and revenue generation.

Some of the key concerns we expect


service providers to have are around
accessibility to relevant data whenever they
need it to make a decision. Some use cases
may require real-time information and others
need to evaluate long-term trends but ease of
access would be a key concern and
differentiation for those who can provide it.
Furthermore, virtualisation potentially
offers advantages in terms of data
centralisation. Although the volume of data
will increase, software-based networks offer
the opportunity to manage all of the data in
one place creating an all-encompassing view.

MWD: DO YOU THINK THAT TELCOS


ARE MOVING QUICKLY ENOUGH
TOWARDS THE ADOPTION OF
INNOVATIVE SOLUTIONS?
RK: Its not necessarily about speed. Some
operators are naturally able to move faster
than others. The key to success is to focus on
the business decisions you want to make first
and then invest in the right use cases for the
data. Starting the other way round by
looking at the huge data mountain itself and
trying to figure out what nuggets of gold, if
any, it can provide, is a costly, overwhelming
and potentially futile exercise. Its like trying
to find a needle in a haystack.
Once you know what business decisions you
want the data to support, the job of actually
identifying, collecting and analysing it will be
far more effective and efficient. And thats the
job of the data scientist not the CMO!
With the trillions of data points that exist in
every network, operators should have the
confidence that the data exists to inform
pretty much any and every business case
they could possibly imagine.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:27 Page 45

TEKTRONIX COMMUNICATIONS

In short, its far easier to find what youre


looking for, if you know where you should
be looking.
Theres a real and growing opportunity for
operators to target markets that would
benefit from the rich and unique data insights
they have available. Operators have always
had access to this powerful information. But,
its only by distilling and providing it in a form
that is of value to additional internal
stakeholders and third parties, such as the
enterprise market, that they will truly reveal
the monetisation opportunities this highly
lucrative revenue stream has to offer.

MWD: WHAT ARE THEY HOPING TO


ACHIEVE THROUGH THE USE OF
TOOLS TO HELP THEM PROCESS
VAST AMOUNTS OF DATA?
RK: By rolling out LTE operators have
improved network speed and connectivity,
which has encouraged subscribers to consume
and generate more data than ever before.
In doing so, operators now have a wealth of
rich, valuable subscriber information at their
disposal. This intelligence is primarily useful
for performance monitoring.
However,
forward-thinking operators are already
employing data scientists to expose
opportunities far beyond service assurance
and network engineering.
Operators that are able to fully harness this
data will be able to create new revenue
streams and business opportunities with a
range of third-party organisations; sectors as
diverse as retail and entertainment brands to
regional and national governments will be
able to benefit from the high value data
network operators own.

At the end of the day, it is about visibility


into subscriber so operators can provide the
right experience at the right time and create
upsell opportunities.

MWD: DO YOU THINK THAT TELCOS


NOW ACCEPT THAT VIRTUALISATION
THROUGH NFV AND SDN IS NOW A
REQUIREMENT FOR THEIR FUTURE
SURVIVAL?
RK: Its widely accepted that NFV
represents the evolution of network design,
and ultimately holds the key to improving
service delivery, whilst optimizing capex. The
transition from hardware-based to softwaredefined networks and more affordable COTS
hardware will simplify process management,
reduce capital expenditure and allow
operators to make changes to existing
infrastructure in minutes rather than days.
The question that remains, however, is how
operators will manage the move to a
virtualized environment. To make things run
smoothly, its vital operators establish data
and analytics strategies to ensure the process
is seamless and these new business
opportunities are not lost.
In a virtualised environment, it is even
more crucial to ensure visibility into the
traffic as network functions become more
dynamic and elastic. Operators really have a
lot to consider before switching on NFV/SDN
and they are in early stages at the moment,
but beginning to embrace it as a way to
compete with OTT players.

MWD: WHAT ARE SOME OF THE KEY


CHALLENGES THAT FACE THEM IN
THE MOVE TOWARDS A MORE
VIRTUALISED ENVIRONMENT?

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

| FEATURED INTERVIEW

RK: Operators are facing business and


technology challenges as they contemplate the
move towards virtualised environments. Their
ARPUs are typically flat or declining, they have
already invested in LTE infrastructure and this
transition to virtualisation, although reduces
cost over time, will require investments in
technologies that are in early stages of
maturing in terms of providing the same
performance as dedicated hardware.
Adopting effective measurement tools has
always been important for monitoring
performance of a hardware-based network. In
fact, Tektronix Communications has built its
business on the back of providing a robust and
reliable end-to-end service assurance platform
for operators. In a virtualised environment, the
needs of the operator are the same; they still
rely on the ability to quickly diagnose and
troubleshoot problems to ensure the highest
possible level of customer experience.
Therefore, to avoid the risk of service
disruptions, increased churn rates and damaged
reputations when moving to a software-based
network architecture, its essential that
operators have access to these same tools.
To ensure network functionality and
performance in a fast-moving NFV
environment, operators will need to work
with a service assurance provider that can
keep up, delivering the same level of network
intelligence and analytics, regardless of the
hardware it is running on.

MWD: HOW FAR DOWN THE LINE ARE


TELCOS IN THIS
TRANSFORMATIONAL JOURNEY AND ARE THEY DOING ENOUGH TO
OVERCOME COMMERCIAL
PRESSURES AND FLAT-LINING
ARPU?

RK: Mobile operators are no strangers to


change. The launch and evolution of LTE in
recent years has required a steady stream of
investment to improve network architecture
and keep up with the explosion in subscriber
data usage. However, despite this costly and
time-consuming process, operators are still
faced with flattening ARPUs and growing
competition from OTT providers.
The universal response to this has been
migration to a virtualised network infrastructure
through NFV. By virtualising, automating and
streamlining processes, operators can
significantly reduce opex. A virtualised approach
also enhances their ability to roll out new
services and features in minutes rather than days.

MWD: WHAT DO YOU EXPECT, OR


HOPE, TO SEE IN THE COMING 12
MONTHS?
RK: The average subscribers data usage is
showing no sign of slowing down, but as we
move through 2015 their reliance on
traditional carrier-provided services like
voice calls and text messaging is decreasing
every day.
In current network environments, over-thetop players like Skype and WhatsApp have
the monopoly and are negatively impacting
on ARPU. This trend isnt likely to change any
time soon, which is why NFV has become
impossible for carriers to ignore.
2014 was a test bed for NFV, which means
this is the year when operators move from
planning to implementation. Its a fair
assumption that 2015s Mobile World
Congress will be the start of serious NFV
discussions for the more progressive
operators and were enjoying some interesting
meetings with our operator customers.

Wednesday 4th March

PAGE 45

MWC15 Daily DAY3.qxp_DAY1 03/03/2015 18:05 Page 46

CONFERENCE AGENDA*
DAY 3
Wednesday
4 March
09:15 10:45

Keynote 5: The New Mobile Identity

11:15 12:45

14:00 15:00

Keynote 6: Digital Transactions and Social


Interactions

Mobile Accessibility: The Business Angle for Improving


the Quality of Life

Hall 4 Conference Village Auditorium 1


TweetWall Pro: #MWC15KN6

Hall 4 Conference Village Auditorium 3


TweetWall Pro: #MWC15ACCS

Moderator

Moderator
Chris Lewis, MD, Lewis Insight

David Kirkpatrick
Founder, Host & CEO
Techonomy

Frances W West, Chief Accessibility Officer, IBM

Hall 4 Conference Village Auditorium 1


Moderator
Andreas Constantinou
CEO & Founder
VisionMobile

Gary Kovacs
CEO
AVG

Eve Andersson, Manager, Accessibility Engineering,


Google

CEO Interview:
Francisco Gonzlez
Chairman & CEO
BBVA

CEO Interview:
Jeanie Han
CEO
LINE Euro-Americas

Rob Sinclair, Chief Accessibility Officer, Microsoft


Henry Evans, Adaptive Technology Pioneer, Suitable
Technologies
Michael Milligan, Secretary General, Mobile
Manufactures Forum

14:00 15:00

Mobile Innovation 1: Industry Led Innovation


Hall 4 Conference Village Auditorium 1
TweetWall Pro: #MWC15INO1

Dr Hans Wijaysuriya
Group Chief Executive
Dialog Axiata

Taavi Kotka
CIO
Estonia

Patrick Gelsinger
CEO
VMware

CEO Interview:
Niklas Adalberth
Co-Founder
Klarna

CEO Interview:
Ryan Mclnerney
Global President
Visa Inc

Moderator
Paul Lee, Partner, Deloitte UK
Prof. Frank Koppens, Group Leader, ICFO, The Institute
of Photonic Sciences
Ana Segurado, Director, Telefnica Open Future
Jennifer Ernst, CSO, Thinfilm Electronics ASA
Luc Bretones, EVP Technocentre & Orange Valle, Orange

14:00 15:00

5G Requirements
Brian Krzanich
CEO
Intel

Hall 4 Conference Village Auditorium 4


TweetWall Pro: #MWC155G1
Moderator
Dan Warren, Director, Technology Standards, GSMA
Ulf Ewaldsson, SVP, Group CTO & Head of Group Function
Technology, Ericsson
Seizo Onoe, CTO, NTT DOCOMO
Yang Chaobin, CMO, Wireless Network Product Line,
Huawei
Panel Discussion:
Hatem Bamatraf, Group CTO, Etisalat
Chaesub Lee, Director, Standardisation Bureau, ITU
Mischa Dohler, Professor of Wireless Communications,
Kings College London
Balzs Bertenyi, Chairman, 3GPP

PAGE 46

Wednesday 4th March

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY3.qxp_DAY1 03/03/2015 18:06 Page 47

CONFERENCE AGENDA*
14:00 15:00

15:15 16:15

16:30 17:30

The Explosion of Imaging

Defining the Future of The Internet

Hall 4 Conference Village Auditorium 5


TweetWall Pro: #MWC15IMA

Hall 4 Conference Village Auditorium 5

The New Security Challenges: Perspectives from


Service Providers

Moderator
Dan Rubin, Editor at Large, Photographic Journal
Panel Discussion:
John Van Derlofske, Senior Research Scientist, 3M
Bernardo Hernndez, GM, Flickr

Moderator
Stephen Howard, Head of Global TMT Research, HSBC
Michael ORielly, Commissioner, FCC
Andreas Gal, CTO & VP Mobile, Mozilla

Moderator
Brian Partridge, VP, Mobility Research, 451 Research

Bjrn Taale Sandberg, SVP & Head of Research, Telenor

James Lyne, Global Head of Security Research, Sophos

Andr Kudelski, Chairman & CEO, Kudelski Group

Samuli Hanninen, GM, Microsoft


Sokratis Papafloratos, Founder & CEO, Togethera

15:15 16:15

Mobile Gaming
15:15 16:15

5G Services
Hall 4 Conference Village Auditorium 4
TweetWall Pro: #MWC155G2
Moderator
Dan Warren, Director, Technology Standards, GSMA
Dr. Mike Short, CBE FREng FIET, VP, Telefnica
Allan Kock, Director Radio Network Group Technology,
Teliasonera

Hall 4 Conference Village Auditorium 4


TweetWall Pro: #MWC15SEC

Hall 4 Conference Village Auditorium 2


TweetWall Pro: #MWC15GAM
Moderator:
Ivan Fernandez Lobo, Founder & Chairman, Gamelab
Conference
Aaron Rubenson, Head of Appstore Product Management,
Amazon
Nicolas Beraudo, EVP Worldwide Sales, GM US, App Annie
Xavier Carrillo, CEO, Digital Legends Entertainment
Eric Wood, VP, Distribution & Strategic Partners, Zynga

Chris Green, MD, Financial Crime, BAE Systems Applied


Intelligence
Cathal McDaid, Head of Data Intelligence & Analytics,
AdaptiveMobile

16:30 17:30

Mobile Gamification
Hall 4 Conference Village Auditorium 2
TweetWall Pro: #MWC15GAMF
Moderator
Brian Burke, Research VP, Enterprise Architecture, Gartner
Kevin Foreman, Director, Product Vision, Vectorform
Emmett Romine, GM, Development, DTE Energy

Panel Discussion:
Michael Peeters, Wireless CTO, Alcatel-Lucent

16:30 17:30

Kam Star, Chief Play Officer, PlayGen

Sustainable Growth, Powered by Mobile

Imran Sayeed, CTO & SVP, NTT Data

Asha Keddy, VP & GM, Mobile Communications Group,


Intel

Hall 4 Conference Village Auditorium 3

Naureen Meraj, Senior Global Director, Gamification &


Employee Engagement, NTT Data

Matt Grob, EVP & CTO, Qualcomm

Moderator
Annie OConnor, Director, Professional Services, Vital Wave

Allan Kock, Director Radio Network Group Technology,


Teliasonera

Alpesh Patel, CEO, Mi-Fone


Biju Nair, President, Technology & Strategy, HYLA Mobile
Vincent Gouarne, Global Head of TMT, IFC

15:15 16:15

Kjell-Morten Johnsen, EVP, Telenor

Mobile Innovation 2: Investment for Market


Impact

16:30 17:30

Hall 4 Conference Village Auditorium 1

Mobile Innovation 3: The Next Wave

Moderator
Nick Mayberry, Senior Research Associate, Rutberg & Co.
Rich Miner, General Partner, Google Ventures
Dan Novaes, Founder & CEO, MobileX Labs
Khaldoon Tabaza, Founder & MD, iMENA Holdings

Hall 4 Conference Village Auditorium 1


TweetWall Pro: #MWC15INO3
Moderator
Paul Lee, Partner, Deloitte UK
Introduction:
Yotam Cohen, Co-Founder & VP Biz-Dev, Wibbitz

Richard H. Harris, CEO & Founder, Ensygnia

Pitch Presentation and Q&A:


Sylvan Waller, CEO, Alii Healthcare

GLOBAL MOBILE AWARDS 2015: LIVE FINAL


"Young Mobile Innovator of the Year"

Bastiaan Janmaat, Co-Founder, DataFox

Pitch Presentation and Q&A:


Ted Nash, CEO, Tapdaq

Mark Summer, CEO & Co-Founder, Every Layer

Adam Lipecz, CEO & Co-Founder, Codie

Julian Polzella, Founder & CTO, Shopwave

Christopher Pruijsen, CEO & Co-Founder, Sterio.me

Jaime Bosch Criado, Founder, Voicemod

Judging Panel:
Jake Ward, Executive Director, Application Developers
Alliance

Ben Narasin, President, TriplePoint Ventures & Board


Member, Branch Metrics

Cem Ergn-Mller, Head, Marketing & Communications,


Innovation & Laboratories, Deutsche Telekom
Tim Barnes, Director UCL Enterprise Operations & UCL
Advances, University College London

Justin Marston, CEO, Hypori


Ben Brown, Founder & CEO, Shopwave

Panel Discussion & Audience Vote:


Jake Ward, Executive Director, Application Developers
Alliance
Peter Santos, President & CEO, Audience
Dr. Virtyt Koshi, VP & Global Practice Head, Cloud &
Communication Solutions, Ericsson
John Occhipinti, Partner, Relay Ventures
Mariano Amartino, Director, Telefnica Open Future

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

* Conference agenda correct at time of print


Please note agenda now reflects running order of the speakers.

Wednesday 4th March

PAGE 47

MWC15 Daily DAY3_DAY1 03/03/2015 00:15 Page 48

Das könnte Ihnen auch gefallen