Hayley Fick

2510 Leon St, Unit 310

Austin, TX 78705
T: 936-442-1150 E: hayleyfick@gmail.com
Twitter: @hayleyfick
LinkedIn: www.linkedin.com/in/hayleyfick

University of Texas at Austin

Education Bachelor of Science in Public Relations, Spring 2015 GPA: 3.56

Digital Arts and Media program, Business Foundations certificate

University of Texas at Austin - University Communications Office

Experience Digital Strategy Intern (8/2014 - Present)

Write content geared toward prospective students, establish content managament

best practices, research award-winning university websites, propose ideas for the
utexas.edu redesign and assure quality of migrated content.

NASA Johnson Space Center

Public Affairs Office Intern (Summer 2014, Summer 2013, Summer 2012)
Lead all media activities for Destination Station San Diego, a traveling International
Space Station awareness campaign; resulted in 27 media placements with more
than 10 million total impressions and NASA astronauts being featured on all of
San Diegos leading TV and print news outlets. Wrote features and planned social
media for NASAs takeover of the trending World Cup 2014 topic; this campaign
was featured in AdWeeks weekly Top 10. Landed a cover story for astronaut Karen
Nyberg in the May/June 2014 issue of the Alcalde, UTs alumni magazine. Planned
and launched the Train Like an Astronaut social media campaign. Created weekly
analytics reports to demonstrate the value of Public Affairs Office products to stakeholders. Designed landing pages using the Drupal Panels module.
Office of Education Intern (Spring 2014)
Collected data for and designed layout of 2013 annual report; targeted prospective
student program applicants with the NASA JSC Students social media presence.

The Daily Texan

Director of Technical Operations (Fall 2011 - Fall 2013)

Trained every staff member to use Drupal content management system to upload
content, recruited for www.dailytexanonline.coms first student-run redesign, and
managed all web design, web development, content management, analytics and
social media activities.

University of Texas at Austin - Cockrell School of Engineering

Communications Office Intern (Spring 2013, Fall 2013)

Feature writing, web content management, bi-weekly website and social media
analytics reports, and special event coordination.

Longhorn Startup Lab

Extracurricular Marketing Coordinator for MyCoachLive startup

Activities UTPRSSA

Member of the UT chapter of the Public Relations Student Society of America

Texas Tower PR

Account associate at a student-run public relations agency

College of Communication Deans Honors List

Honors Most Outstanding NASA Intern Summer 2014