KB Specialty Gift Shop

Business Plan
6563 Delta Ave
Clarksdale, MS 38614
Kbspecialtygift@yahoo.com

Prepared By

S. Taylor

Submitted to
DR. A. A. Farhad Chowdhury

December 03 2010

Table of Contents

I. Executive Summary
1. Business Owner(s) & Product/Service
2. Mission Statement
3. Company Structure
4. Target Market(s)
5. Current Opportunity
6. Projection of Business Future
7. Financial Summary
II. Market Analysis
1. Industry, Yesterday, Today and Tomorrow
2. Competitive Analysis (Appendix B)
3. Demographics & Target Market
4. Competition
III.
Marketing Strategy
1. Product/Service
2. Sales Strategy
3. Promotion
4. Pricing Strategy
5. Web Strategy
6. Differentiation (Competitive Advantage)
IV.Operations Plan
1. Location
2. Operation
3. Organization Structure
4. Employees
5. Space
6. Capacity:
7. Critical Suppliers
8. Financial system
9. Computer system.
10.
Equipment
11.
Permits and Licenses
12.
Insurance
13.
Contracts
14.
Patents and Copyrights
15.
Credit Policy
V.
Implementation Schedule and Risk Associated
VI.
Financial Plan
1. Product and Service Pricing
2. Funding Source(s)

3. Cash Flow Projection (Appendix A)

VII.
Appendix A: Cash Flow Statement
VIII.
Appendix B: Competitive Analysis

I.

Executive Summary

KBs Specialty Gift Shop is a start up gift shop that offers a variety of special items. KBs Specialty Gift
Shop will be located in the downtown area of Clarksdale, MS and cater to all level of customers. The store
will open Monday thru Saturday from 9am-6pm. KBs Specialty Gift Shop will offer both friendly
atmosphere and superior customer service in a convenient location. My ultimate desire is to give my
customers the satisfaction they want by providing them with a unique quality of service at an affordable
price. Even though I am knowledgeable in the retail industry, I do however have approximately ten years of
customer service experience. I am taking managerial classes at a local university as well. My education
collaborated with my outstanding customer service experience would be my driving force to manage my
daily operations of my store effectively.

1. KBs Specialty Gift shop offers gift basket and accessories. I am knowledgeable of the retail
industry and possess ten years of customer relations experience. I hope to achieve a strong
reputation as a professional woman as well as promote spirituality and social intellectual
growth. The Gift baskets with a variety of items can be from smallest to largest neatly
wrapped and tied with a colorful bow.
KB Specialty Gift Shop 1

2.
2. Mission Statement
i. KBs Specialty Gift Shop mission is to offer quality products that are customized for
each customer that will evoke the most unique customer service purchase and
experience
3. Company Structure
i. KBs Specialty Gift Shops is a start up business that will be operating as a sole
proprietorship and owned by S. Taylor
4. Target Market(s)
1. KBs Specialty Gift Shop is a business to business company that is targeting the
demographic segment of the market. KBs Specialty Gift Shop specialize in
selling items such as gift baskets which includes stuff animals large or small,
toys for children, cheese, wine, perfume, jewels, scented candles, chocolates
candy, personalize cups, baby gift, victory secret or bath and body lotion if
requested. Also, customers can put special items they wish to have place into
the gift basket.
5. Current Opportunity
i. KBs Specialty Gift shop will carry items of current interest that customers can
purchase quickly under any circumstance. Also, these items can be viewed on an
electronic system which give the customers the opportunity to designed there basket
the way customer wishes it to be.

6. Projection of Business Future

i. KBs specialty Gift shop is looking forward to opening it the store in a timeless
manner. I look forward to serving the peoples of Clarksdale, providing outstanding
customer service to customers who feel they are truly welcome and to ensure that their
entire experience of creating a gift basket of their own is well received. There will be at
least two stores available in every major city.
7. Financial Summary
i. Total amount of funds sought for venture: $ 30,000
ii. Total amount of estimated startup costs: $ 20,000
iii. Total amount of projected average monthly expenses: $ 1,500
iv. Total amount of projected average monthly revenue: $ 1,500

II. Market Analysis

1. KBs Specialty Gift shops ultimate goal of the market is to target the demographic segment.
This would be a great opportunity to target not only adults but the youth as well. KBs
Specialty Gift shop is focusing on what the company has to offer its customers today and in
the near future. KBs Specialty Gift shop is a retail store that offers gift baskets, cards and an
electronic system that will assist customers who want to design their own gift basket. KBs
Specialty Gift shop would have a new building in the down town area of Clarksdale that is
currently being renovated. Tourists are sure to come to see this one of a kind shop and I could
see my business growing to be successful.
3. Competitive Analysis (Appendix B)
i. There are a few competitors, but KBs Specialty Gift Shop is unique. Our goal is to
serve the demographic segment in a more effective manner.
4. Demographics & Target Market
i. The demographic segment that KBs specialty gift shop has been appealing to is
Clarksdale, MS, this segment is both younger and older market group that are looking
for a safe and friendly atmosphere that would provide them with a renewed sense of
excitement. This market segment has over 20,645 potential customers

5. Competition
i. Competitor #1 Mag Pie Gift & Art Shop open for 96 years and offers home
accessories and bridal ornament.

Competitor #2 Nellie May offer floral, home accessories accent chest, lamps baby
gifts candles and much more, both gift shop are located in the same error.
Competitor #3 The Flower Bouquet has a vast of accessories for different occasion
ii. The customers great experience begins and ends with a trip to K Bs Specialty Gift
Shop. Having a wide variety of products would appeal to customers that purchase
specials gifts on special occasion.

III.

Marketing Strategy
1. KBs specialty gift shop strategy is to bedazzle customers with unique items we will provide to
meet their needs and display baskets at a reasonable price.
2. Product/Service
i. KBs Gift basket is a one of a kind product that would satisfy the customers. These
baskets can be from small to large that have different accessories large or small stuff
animals, perfume, jewel, scented candles, picture frames, baby items, victory secret
lotion or bath and body lotion. Customers will be allowed to look at an electronic
system and designed their basket exactly how they have envisioned it to be.

3. Sales Strategy
i. KBs Specialty Gift Shop will offer direct sales to its customers, provide brochures and
implement e-commerce capabilities to existing websites.
4. Promotion
i. KBs Specialty Gift Shop will focus on the younger and older segment of the market by
providing them with information of seasonal promotion, discounts, and offering quality

merchandise at an affordable price

5. Pricing Strategy
i. Looking at the competitors price, KBs specialty gift shop costs will be $5 dollars and
up according to the type of basket customers request. The customers can get the same
price or a premium over the competition. Prices can fluctuate based on the cost of
production.
6. Web Strategy
i. KBs Specialty website will be use for advertising its products, sales transactions,
inventory and customer education which would give our customers the general
knowledge of designing gift basket for their love ones or just friend.
7 KBs Specialty Gift Shop would provide its customers with exceptional service, better
products and serve, located in the downtown area of Clarksdale. Because of the population,
KBs Specialty Gift Shop has the opportunity to grow from a single retail and expand to other
cities in the near future.
IV.Operations Plan

i. S. Taylor is the sole proprietor and designer of KBs Specialty Gift shop. The store will
be managed by Katrina with one employees and a computer technologist. Rose Bilbro
has 15 years retail management experience in sales and advertising. She will
responsible for implementing company policy and procedure for customer complaints.
Ray Sykes a computer technologist, who have 25 years, experience as a system
administrator. His high level of quantitative and analytical skills with a strong bias
towards hands-on work will provide the company with the ability to design gift baskets
and offer customers needed assistance. Katrina will be responsible for purchasing of its
products. The store size is approximately 1,000 square feet which will be utilizing for
manufacturing a variety of gift basket. Shopping on line and attending trade shows as
well as locating these items in person are how the company will fulfill its service. KBs
Specialty Gift Shop will provide an on time delivery service upon the customers
request. The store location will be at 6365 Delta Ave, near the down town area
Clarksdale, MS. The building is being renovated at the present time and is slated to
opening in January 2011. The hours of operation for the store are 9am-6pm Monday
thru Friday. KBs Specialty Gift Shop financial system will be provide thru quick
book, which is a financial system that provide all the needed financial information.

Funding Source(s)
3. Explain where you intend to obtain funding and how much you will receive from each source.

4. Cash Flow Projection (Appendix A) Appendix A: Cash Flow Statement

Insert Cash Flow Statement

Rose Bilbro
1545, Old HWY 61,
Clarksdale, MS 38614
(662)-581 3645.
Objective: Seeking an excellent opportunity to work in retail and advertising with excellent sales and
advertising skills.
Skills:

Very determined and able to take any responsibility.

Excellent communication and writing skills.

Excellent sales and advertising skills.

Knowledgeable with computer such as Microsoft Word, Microsoft Excel, Power point and Internet.

Able to work under pressure also.

Responsible for a variety of other duties as assigned.

Work Experience:
D & T, Clarksdale, MS
Worked in Retails and Advertising

Responsible for keeping the records of promotions, sales and policies related to interactions and
payment.

Also maintained record of sales.

Give response to phone calls regarding to store and products.

Make study of customer's needs by meeting them.

Done calculation of purchases, sales values, credit and cash payment.

Give all the information to customers about product regarding to its use, care and operation.

Done various other duties as assigned.

Catos Department store

Store Manager

Responsible for hiring and training new employees.

Designed attractive plans to increase profit and traffic.

Done other duties such as merchandising, customer service, buying.

Responsible for other duties as assigned.

Qualification:
Bachelor's Degree in Arts

Ray Sykes
4445 Popular Ave
Clarksdale, Ms, 38614,
(662)-621 0310.
Objective: Looking for a challenging and talented role of a System Administrator in a corporation.
Skills:

Installation of the software and hardware.

Configuring routers, modem etc.

LAN, WAN, VAN connections.

Installation of windows

Resolving the problems

Maintain and repair the Network

Network Troubleshooting.

Professional Experience:
System Administrator
Computer ETC

Responsibilities include analysis, installation, maintenance and modification of storage area networks
and computing system.

Ensure the compatibility of the hardware and software of the system by determining it.

Responsible for the evaluation and recommendation of the new hardware and software.

Assist team in resolution of hardware, software and system issues.

Analyze performance of the system and ensure the performance objective and availability of the
requirements

Responsible for providing the desktop system administration and support to the network.

Interact with the clients to resolve the queries, issues and problems.

Responsible for providing help, support and assistance in initial installation of the system, setup and
maintenance of the user account, data recovery

Responsible for providing the assistance in the installation of system and network.

Configure the switches, routers, modem etc.

Education:
Bachelor of Science in Computers