PORTFOLIO

Amy Caasterr-

CONTACT
Amy Carpenter
175 W 5th S #606
Rexburg, ID 83440
540.272.0003
acarpenter92@gmail.com

TABLE OF CONTENTS
Web Page
Logos
Brochure
Business Cards
Stationary
Montage
Event Ad
Photodesign
Flier

WEBPAGE
Description: A website to showcase a logo I created for the Rainy Day Cafe.
Process (Programs, Tools, Skills): This web page was created using Text Wrangler. Ive
never worked with HTML or CSS before, so it was fun to see how much can be created
through it. I started with the logo at the top. After that, I messed around with the fonts
(using Google Fonts) and picked some fonts that I thought would accent the cafe vibe.
Then I inserted a hyperlink to my blog at the bottom. I mostly used TextWrangler, with
some Photoshop and Illustrator for the images.
Audience: Anyone who is hungry, especially who wants a more upscale meal.
Top Thing Learned: How to work with CSS and HTML.
Color scheme and color hex(s): Monochromatic. Scarlett brown: #BA1919.
Brown: #7E3817
Title Font Families & Category: Lobster (script)
Copy Font Families & Category: Arial (sans serif)
Changes made to the CSS: I changed the font families; added a hover on the link;
repositioned some items; did a box shadow on the body.
Word Count: 316.

LOGO
Description: Three logos created for the Rainy Day Bakery.
Process (Programs, Tools, Skills): These three logos were created using Adobe Illustrator. I used the ellipse tool to create the shape of the raindrop in the first logo, and then
used the direct selection tool (white arrow) to manipulate the curves of the top of the
raindrop. I then gave the text inside anchor points and manipulated them to fill the raindrop. The second logo (the baguette umbrella) was quite a process involving the ellipse
tool. I was able to make the ellipse and then cover it using the rectangle tool. After that,
I used the Pathway tool and subtracted the rectangle, leaving it with a baguette shaped
half-circle. I filled it with a tan-ish color, and then used the Pathway tool again to create
the slices in the bread. The Eiffel Tower logo also used the Pathway tool, along with the
line tool to create the lattice-style look. I tried to use fonts that described the different
styles of each logo, along with color schemes that reflected them as well.
Message: Rainy Day Cafe is a quaint place to spend a rainy afternoon.
Audience: Anyone looking for a place to go on a rainy day.
Top Thing Learned: How to use Illustrator! I didnt have any idea how to use it before. I
also enjoyed learning how to use the Pathway tool.
Three Color Scheme and Color Names: For the first, analogus (blue and indigo); for the
second, monochromatic: gold; for the third, complementary: pink and gray.
Three sets of Title / Body Font Names & Categories: Font number 1 was slab,
Blackoak,; fonts 2 were modern (Bellstead) and Sans Serif (Century Gothic); font 3
was script French Script MT.
Votes on favorite logo: The favorite was the baguette umbrella logo. (#2)
Top Logo = _0__; Middle Logo = _7__; Bottom Logo = _3__;
My favorite logo is __the bottom logo_____.

BROCHURE
Description:
A foldable brochure created for a company.
Process (Programs, Tools, Skills):
For this project, I used InDesign. It was amazing to see how this application was created
for things of this nature! I was able to take find a picture of a pig off of Google and edit
out the background using Photoshop. Then I was able to find a cute font and edit the
O to look like a pig snout in Illustrator. I took the logo and incorporated it into
the brochure.
I tried to use similar pink colors for repetition, but I used the big picture of the pig
(that had a lot of dark color elements) to create contrast throughout the brochure.
I was able to write the content of the brochure I used the text wrap tool to create a fun
and balanced look around the photo.
Message: Micro pigs are a great pet for anyone!
Audience: People who want small animals or pigs.
Top Thing Learned: How to combine elements of InDesign, Photoshop and Illustrator to
all work together.
Color scheme and color names: Monochromatic various shades of pink.
Title Font Name & Category: KB ZipADeeDoo, Decorative
Copy Font Name & Category: Avenir Next, Sans Serif
Word Count of copy: 266 words

BUSINESS CARD
Description: A letterhead (stationary) and card using a logo for the Rainy Day Cafe.
Process (Programs, Tools, Skills): The process for this was pretty involved. I was able to
use both Adobe InDesign and Illustator to create the stationary/business card. However,
I primarily used Illustrator. I used Illustrator for the creation of the logo so thats also
what I used to refine the logo itself. Once that was done, I was able to go into Illustator
and use that same software to create a business card and a letterhead. For the business
card, I took the umbrella and pasted it into a small, business card sized document. I then
took a text box and placed it near the umbrella and typed in the necessary information.
After that, I turned that same information slightly sideways, thanks to Brother Judkins
suggestion. I wanted to keep the back of the card simple, so I took an elegant font and
then placed it on a background that would allow it to pop. Next, I placed raindrops by it.
For the stationary, I used those same raindrops and created a border at the top. Then I
took the umbrella shape and put it into the background as a watermark, which I kept at
about 12% opacity. I put the title of the cafe in the upper right, in the same font that is
used on the back of the business card, and then I inserted a text box which included my
info into the bottom right.
Message: The Rainy Day cafe is a cozy way to spend your day.
Audience: Anyone that enjoys bakeries or cafes.
Top Thing Learned: How to take advantage of simplicity in creating things
pertaining to business.
Color scheme and color names: Split complementary brown, gold and blue.
Title Font Name & Category: Script, Watermelon
Copy Font Name & Category: Giovanni Black & Book, Bookstyle

STATIONARY
Description: A letterhead (stationary) and card using a logo for the Rainy Day Cafe.
Process (Programs, Tools, Skills): The process for this was pretty involved. I was able to
use both Adobe InDesign and Illustator to create the stationary/business card. However,
I primarily used Illustrator. I used Illustrator for the creation of the logo so thats also
what I used to refine the logo itself. Once that was done, I was able to go into Illustator
and use that same software to create a business card and a letterhead. For the business
card, I took the umbrella and pasted it into a small, business card sized document. I then
took a text box and placed it near the umbrella and typed in the necessary information.
After that, I turned that same information slightly sideways, thanks to Brother Judkins
suggestion. I wanted to keep the back of the card simple, so I took an elegant font and
then placed it on a background that would allow it to pop. Next, I placed raindrops by it.
For the stationary, I used those same raindrops and created a border at the top. Then I
took the umbrella shape and put it into the background as a watermark, which I kept at
about 12% opacity. I put the title of the cafe in the upper right, in the same font that is
used on the back of the business card, and then I inserted a text box which included my
info into the bottom right.
Message: The Rainy Day cafe is a cozy way to spend your day.
Audience: Anyone that enjoys bakeries or cafes.
Top Thing Learned: How to take advantage of simplicity in creating things
pertaining to business.
Color scheme and color names: Split complementary brown, gold and blue.
Title Font Name & Category: Script, Watermelon
Copy Font Name & Category: Giovanni Black & Book, Bookstyle

MONTAGE
Description: A montage blending several photos, used to illustrate (as also shown by the type) the importance of keeping an eternal perspective.
Process (Programs, Tools, Skills, Steps taken while designing):
1. I found a picture of the woods that I really liked, using lighting that illustrated the hopeful nature of the
quote I planned on using.
2. I found the picture of the girl looking sad (the largest girl; found in the bottom left corner) and used
the lasso tool around her body. I then was able to drag that picture into the main picture (woods) and
resized/moved her to where I wanted her.
3. I used the paintbrush tool and erased the excess image around her body, setting the paintbrush on
100% opacity.
4. I used the paintbrush tool again, using very low (probably just 5%) opacity, and slightly blended the
girl into the background.
5. I repeated these steps with my other photos I found on the Internet (graduation, marriage, baby); however, I used a higher opacity (around 30%) to blend them into the background.
6. I knew I wanted to put the type into the bottom right to keep a good amount of whitespace at the top,
so I used the rectangle tool to create a small line.
7. Under the line created in step 6, I found a font I liked and inserted the scripture that I wanted to use,
found in D&C 58.
Message: I wanted my audience to feel hopeful when they looked at this photo I wanted them to realize that even when things are hard, they will get better. We can always trust in God.
Audience: This audience is very broad, but focuses specifically on anyone going through difficulties and
trials in their lives.
Top Thing Learned: I learned a lot through this project, (how to use the lasso tool, how to drag images
from one tab to another, etc) but I would say that the top thing I learned was how to use the paintbrush
tool to blend photos.

Filter / Colorization used and where it was applied: I actually didnt use any filters and didnt
decrease or increase color quality (saturation).
Color scheme and color names: Split complementary. Gold, brick, blue.
Title Font Name & Category: Copperplate light, sans serif
Copy Font Name & Category: Copperplate light, sans serif

EVENT AD
Description: A mock ad/flier for a kickboxing class using an scanned image and
Microsoft Word.
Process: I really liked the entire picture, so I used all of it for my ad. I found it in a
magazine and then scanned it using one of the librarys printers. I loved the colors
that the picture used, so I took my color tool and found a couple of the colors and
used them for the rectangles that I inserted at the bottom. I used rectangles because there is a theme with rectangular-like lines throughout the photo whether
its her legs, the straightness of the punching bag, the walls and curtains, etc. It was
simple all that was used for it was Microsoft Word, a scanner, and an image from
People Magazine.
Message: The ad is for a kickboxing class. The message is that the class is fun,
youthful, and will help the participants to get in shape for summer.
Audience: Young women, probably about ages 14 30.
Top Things I Learned: How to use the hidden design features of Microsoft Word.
Color Schemes and Names: Split Complementary & Teal, orange, red
Title Font Name & Category: Apple Gotchic Sans Serif
Copy Font Name & Category: Cambria (Body)
Scanned Images, Sources, original sizes
The image was scanned from a 2014 edition of People Magazine. The image itself
was 8 3/8 x 10 7/8, but I cropped it a little bit after I scanned it at 300 ppi resolution.

PHOTODESIGN
Description: Practiced photography and photo editing skills by taking my own
photograph and editing it with Photoshop.
Process (Programs, Tools, Skills, FOCUS principles): I was able to take this picture
(using a Canon camera borrowed from my friend Kristine, who is the model in
this photo) on this playground at Porter Park, which has the coolest color scheme.
From there, I was able to recognize this color scheme as Split Complementary, and
found a cool picture of a ship to go behind it. Then I went onto Photoshop and did
the four basic edits: levels, saturation, sharpness, and color balance. Following the
directions, I designed an 8 x 11.5 layout that incorporated text, my photo, and other
design elements learned in the FOCUS book. For the finishing touch, I added in my
color scheme and extended the lines for repetition and to make it more imaginative.
Message:
My message is to continue having imagination, regardless of your stage of life.
Audience:
This audience is intended to be universal.
Top Thing Learned:
I learned how to use Photoshop, which was awesome, and I learned so much about
photography! I didnt know anything before, so this project was so helpful.
Color scheme and color names:
My color scheme was split complementary, using variations green, blue and brick.
Title Font Name & Category: Garamond, serif
Copy Font Name & Category: Garamond, serif

FLIER
Description: Simple black & white flier to encourage attendance at a conference for
recent graduates.
Process (Programs, Tools, Skills):
Prior to the creation of this flier, I studied the principles of creating effective ads and
design projects. Using the things I learned, I was able to sketch an idea of my flier. I
then began to incorporate those things into Adobes InDesign, using several different
design concepts. I used various shades of gray dark and light and black and white
rectangles for contrast as well as consistency/repetition. I aligned the rectangles with
the picture, but then made the changed their lengths to draw the viewers attention with
asymmetry.
Message:
The intended audience for this flier is recent graduates who are interested in furthering
and enhancing their leadership qualities.
Audience:
Young college graduates, ranging (generally) from ages 22 28.
Top Thing Learned:
The importance of practice. My first few ideas and tries with the flier didnt come out the
way I wanted, so I continued to try until I made a project I was happy with. I recognized
the importance of asymmetry and alignment, specifically.
Title Font Name & Category: Futura STD, light
Copy Font Name & Category: ITC Cheltenham, Serif