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1 probeauty.org/isse
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probeauty.org/isse 2
Harmony_Ad_ISSE_Jan_10.indd 1 11/24/09 11:26:47 AM

Welcome to the BIGGEST and
BEST beauty expo and industry
educational event on the West
Coast!
Discover the Opportunities at ISSE 2010 Dates and Times

Saturday January 30 1:00pm - 6:00pm
ISSE 2010! Sunday January 31 9:00am - 6:00pm
International Fashion Theater Monday February 1 9:00am - 5:00pm
Featuring the most talented platform stylists and manufacturer
artists from across the globe!
Technical Theater Table of Contents

Getting up close and personal with the latest trends and techniques
in cutting, coloring and styling! Theater and Paid Education Schedule 6
Complimentary Education Schedule 8

Latino Fashion Theater
Sponsored by
International Fashion Theater 18
Showcasing the diversity of the beauty industry and highlighting the
amazing work of Latino artists!
Technical Theater 20
LFG Fashion Photo Shoot by the Masters Latino Fashion Theater 22

presented by the Latino Fashion Group
Sponsored by LFG Fashion Photo Shoot by the Masters 23
Celebrating Latinos in beauty and coaching attendees through a
true professional editorial photo shoot! Hands-On Education 26
Hands-On Education Wellness Education 30

Giving attendees the chance to learn from doing with the industry’s
top innovators and educators driving today’s most popular looks! Complimentary Hair Education 32
Show Floor Map 36

Wellness Education
Providing massage therapists with in-depth understanding of
Complimentary Hair Education 40
the latest techniques! CE credits available for licensed massage
therapists.
Complimentary Nail Education 42
Complimentary Education Complimentary Skin Education 46

Adding extra value to your ISSE experience – Enjoy complimentary
classes in hair, color, nails, skincare and business! Business Headquarters 48

Expo Floor Exhibitor List 56
More than 400 quality manufacturers from across the globe
showcasing the latest and greatest beauty tools and products! Ticket Policy 68
ISSE is produced by the Professional Beauty Association (PBA). PBA’s purpose is to advance the professional beauty industry by providing
its members with business tools, government advocacy, education, networking, events and more to ensure business and career success with
integrity. PBA is the largest organization of salon professionals with members representing salons and spas, distributors, manufacturers and,
beginning in 2010, licensed professionals with the addition of the National Cosmetology Association (NCA).
Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more.
Theater and
Paid Education Schedule
International Fashion Theater Technical Theater

Complimentary with expo ticket purchase unless otherwise Complimentary with expo ticket purchase unless otherwise
noted. Theater located in the 2nd Floor Ballroom noted. Theater located in Room 104AB
Sunday, January 31 Sunday, January 31
9:30am – 10:10am 9:30am – 10:25am

Fusion Tools Square by FI Hair
10:15am – 10:55am 10:30am – 11:25am

Karg + Blackwell: Dry Hair Cutting and Quick Coloring Techniques BIA Radical Departure Presents Ultra Funk Collection
11:00am – 11:40am 11:30am – 12:25pm

Martin Parsons Karg + Blackwell Present: Look, Learn + Ask;
Dry Hair Cutting + Quick Coloring
11:45am – 12:25pm
Rusk Presents Twisted Glam 1:00pm – 1:55pm
The Yosh Way: A Hair Design Philosophy
1:00pm – 1:40pm
Catwalk Volume Collection by TIGI 2:00pm – 2:55pm
Let’s Skip the Hype and Go for the Gusto by Chromastics
1:45pm – 2:25pm
Get Mixed Up with Ruth Roche! 3:00pm – 4:25pm
Martin Parsons’ Special Long-Hair Presentation - $20
2:45pm – 3:45pm
Sassoon Academy Presents 2010 Spring/Summer Collection - $40 4:30pm – 5:25pm
Elements of Haircutting by The Netwerk Academy
3:50pm – 4:30pm
ARROJO: Trend-Focused Scissor & Razor Cuts Monday, February 1
Monday, February 1 9:30am – 10:25am

Square by FI Hair
9:30am – 10:10am
Fusion Tools 10:30am – 11:25am
BIA Radical Departure Presents Ultra Funk Collection
10:15am – 10:55 am
Martin Parsons 11:30am – 12:25pm
Karg + Blackwell Present:
11:15am – 12:15pm Look, Learn + Ask; Dry Hair Cutting + Quick Coloring
Sassoon Academy Presents 2010 Spring/Summer Collection - $40
1:00pm – 1:55pm
12:45pm – 1:25pm The Yosh Way: A Hair Design Philosophy
The Art of Harmonized Reflection by Clairol Professional
2:00pm – 3:25pm
1:30pm – 2:10pm Martin Parsons’ Special Long-Hair Presentation - $20
Ruth Roche and Charlie Price
3:30pm – 4:25pm
2:15pm – 2:55pm Sandra Yu presents “Changes”
René Antonio presented by Scruples
3:00pm – 3:40pm LFG Fashion Photo Shoot

NAHA: Insider Tips and Tricks
by the Masters
3:45pm – 4:25pm presented by the Latino Fashion Group
Marcel Muñoz Presents Bollywood at ISSE and sponsored by Wella Color Charm
Meet in room 203A - on location aboard the Queen Mary Hotel
Monday, February 1
10:00am – 2:00pm - $249 includes lunch
Hands-On Education
Additional Investment Required. Classrooms located in the
Convention Center
Sunday, January 31
10:00am – 1:00pm - Room 201B

ABCH: Foil Placement Defined - $149
Latino Fashion Theater 10:00am – 1:00pm - Room 101B
Sponsored by Everything Hair Extensions by Donna Bella Hair Extensions - $349
Complimentary with expo ticket purchase. Theater located on
the Convention Center Arena Show Floor 10:00am – 1:00pm - Room 201A
Mogi Haircutting Class - $129
Saturday, January 30
2:00pm – 5:00pm - Room 201B
2:00pm – 2:55pm ABCH: Killer Corrective Techniques - $149
Marcel Muñoz presents “ViVa Kahlo”
2:00pm – 5:00pm - Room 101B
3:30pm – 4:00pm Fast Foiling For Fat Cash Flow with Jo Blackwell-Preston - $129
Faatemah Ampey Meet and Greet
2:00pm – 5:00pm - (Advanced Haircutting Class) - Room 201A
Sunday, January 31 Go to the Next Level by Hiroshi Beverly Hills - $129
10:30am – 11:25am Monday, February 1

Surreal Red - Surrealism in Couture & Hair Design
10:00am – 1:00pm - Room 201B
11:30am – 11:45am ABCH: Foil Placement Defined - $149
BE at ISSE 2010!
10:00am – 1:00pm - (Advanced Haircutting Class) - Room 201A
12:00pm – 1:00pm Go to the Next Level by Hiroshi Beverly Hills - $129
Sandra Yu presents “Changes”
10:00am – 1:00pm - Room 101B
1:30pm – 2:25pm Re-Invention Twilight 2010 by Sandra Yu - $129
Discover Wella’s New Cashmere Collection
2:00pm – 5:00pm - Room 201B
2:30pm – 3:15pm ABCH: Killer Corrective Techniques - $149
Ultimate Beauty Cash Box Giveaway
2:00pm – 5:00pm - Room 101B
3:30pm – 4:25pm Fast Foiling for Fat Cash Flow with Jo Blackwell-Preston - $129
Alternative Ways for Creative Color & Cutting by Raul Martez
2:00pm – 5:00pm - Room 201A
4:30pm – 5:25pm Mogi Haircutting Class - $129
Marcel Muñoz presents “ViVa Kahlo”
Monday, February 1 Massage and Wellness

Classrooms located in the Hyatt Regency Hotel Ballroom A
9:30am – 10:25am
Alternative Ways for Creative Color & Cutting by Raul Martez Sunday, January 31
10:30am – 11:25am 9:30am – 10:30am - by ACE Massage Cupping™ & MediCupping™

Discover Wella’s New Cashmere Collection Successful Face and Body Contouring Using Vacuum Therapies
12:00pm – 12:55pm 11:00am – 1:00pm

Planet Salon Educators, Editorial Stylist and Team AIS; Active Isolated Stretching: The Spa Method - 2 CEs - $25
1:30pm – 2:30pm 2:00pm – 6:00pm

J’s Hair Studio Head, Neck, or Shoulder Pain by Cynthia Ribeiro - 4 CEs - $25
2:30pm – 2:45pm Monday, February 1

BE at ISSE 2010!
10:00am – 12:00pm
3:00pm – 4:00pm SpiriPhysical Signature Stone Treatment on the Face - 2 CEs - $25
Surreal Red - Surrealism in Couture & Hair Design
1:00pm – 5:00pm
Lymphatic Drainage for Face, Neck and Shoulders - 4 CEs - $25
Complimentary
Education Schedule
Classrooms located in the Convention Center unless otherwise noted
Complimentary Hair Education

Sunday, January 31 1:30pm – 3:00pm - Room 102A
Haircutting Without The Drama by Chuck Caple
9:00am – 6:00pm
Keratin Complex Smoothing Therapy Exclusive Classroom 1:30pm – 3:00pm - (English/Spanish) - Room 203C
Presents Free Look and Learn Certification Classes Marcia Teixeira Brazilian Keratin Certification by M&M International
Located in the Hyatt Regency Ballroom D
1:30pm – 3:00pm - Room 102C
9:30am – 11:00am - Room 102B The Color Accelerator and Smart Solutions by Dennis Bernard Inc.
Barbers Only Magazine Presents...
3:30pm – 5:00pm Room 103B
9:30am – 11:00am - Room 103B Clipper Cutting on Men and Women by WAHL Professional
Beyond Basic Foiling by Product Club
3:30pm – 5:00pm - Room 102A
9:30am – 11:00am - Room 203B How to Guarantee Color and Color Correction by Malibu Wellness
Enzo Milano
3:30pm – 5:00pm - Room 103C
9:30am – 11:00am - Room 102C The Andis Top 10 Techniques for Clipper Cutting Success
Heads Up with Marcel Muñoz
3:30pm – 5:00pm - Room 102B
9:30am – 11:00am - Room 102A The Art of Hair-Cutting with Razarte by Hair Art
How to Guarantee Color and Color Correction by Malibu Wellness
3:30pm – 5:00pm - Room 102C
9:30am – 11:00am - Room 103C The Business and Art of Hair Extensions by Cinderella Hair
The “ARISTO-CUT” by Bonika Shears and Solutions 2
3:30pm – 5:00pm - Room 203C
9:30am – 11:00am - Room 203C The Business of Hair Replacement, Weaves, Extensions -Toni Love
The Final Word on Fighting the Frizz! by Bio Ionic
3:30pm – 5:00pm - Room 203B
11:30am – 1:00pm - Room 103B The Greatest Barber Show On Earth by Major League Barber
Clipper Cutting on Men and Women by WAHL Professional
11:30am – 1:00pm - Room 102A

Introduction to Hotheads Hair Extensions
11:30am – 1:00pm - Room 102B

Short2Long Hair Extension Method by the National Hair Center
ISSE
11:30am – 1:00pm - Room 103C
NIGHT OUT PARTY
The Andis Top 10 Techniques for Clipper Cutting Success Sunday, January 31, 2010
Club V2O – Long Beach
11:30am – 1:00pm - Room 102C 8:00pm ‘til the party stops!
The Business and Art of Hair Extensions by Cinderella Hair
Let your hair down and spice up your ISSE
11:30am – 1:00pm - Room 203C experience at the infamous ISSE Night Out
The Business of Hair Replacement, Weaves, Extensions -Toni Love Party! This private party is only open to ISSE
attendees and exhibitors and is a great chance
1:00pm – 2:30pm - Room 204 to catch up with old friends and make new ones
Alfaparf Milano “Surreal Red” Trend Collection in an intimate lounge setting - Or, hit the dance
floor and show off your body-rockin’ moves with
1:30pm – 3:00pm - Room 103C today’s hottest dance mixes.
Advanced Formal and Editorial Styling Techniques by HAIelite
The ISSE Night Out Party offers a cash bar.
1:30pm – 3:00pm - Room 103B Admission is free. Please show your ISSE 2010
Beyond Basic Foiling by Product Club attendee wrist band or exhibitor badge at the
door. You must be 21 or older to enter.
1:30pm – 3:00pm - Room 102B
De Fabulous Trends by JRL USA Sponsored by:
Complimentary
Education Schedule

Monday, February 1 1:30pm – 3:00pm - Room 103C
The Andis Top 10 Techniques for Clipper Cutting Success
9:00am – 6:00pm
Keratin Complex Smoothing Therapy Exclusive Classroom 1:30pm – 3:00pm - Room 102B
Presents Free Look and Learn Certification Classes The Art of Hair-Cutting with Razarte by Hair Art
located in the Hyatt Regency Ballroom D
1:30pm – 3:00pm - Room 102C
9:30am – 11:00am - Room 103B The Business and Art of Hair Extensions by Cinderella Hair
ARROJO Inspiration by the Arrojo Education Team
3:30pm – 5:00pm - Room 102B
9:30am – 11:00am - Room 102A Barbers Only Magazine Presents...
Haircutting Without the Drama by Chuck Caple
3:30pm – 5:00pm - Room 103B
9:30am – 11:00am - Room 102C Beyond Basic Foiling by Product Club
Heads Up with Marcel Muñoz
3:30pm – 5:00pm - Room 102C
9:30am – 11:00am - (English/Spanish) - Room 103C The Color Accelerator and Smart Solutions by Dennis Bernard Inc.
Marcia Teixeira Brazilian Keratin Certification by M&M International
3:30pm – 5:00pm - Room 203C
9:30am – 11:00am - Room 102B The Final Word on Fighting the Frizz! by Bio Ionic
The Art of Hair-Cutting with Razarte by Hair Art
3:30pm – 5:00pm - Room 203B
9:30am – 11:00am - Room 203C The Greatest Barber Show On Earth by Major League Barber
The Business of Hair Replacement, Weaves,Extensions -Toni Love
11:00am – 12:30pm - Room 204 Complimentary Color Education

Alfaparf Milano “Surreal Red” Trend Collection Located in the Convention Center – Room 104C
11:30am – 1:00pm - Room 103C Sunday, January 31

Advanced Formal and Editorial Styling Techniques by HAIelite
10:00am – 11:25am
11:30am – 1:00pm - Room 102B Coloring Between the Lines by Chuck Caple
Barbers Only Magazine Presents...
11:30am – 12:55pm
11:30am – 1:00pm - Room 102A iFoil in Color by Product Club
How to Guarantee Color and Color Correction by Malibu Wellness
1:00pm – 2:25pm
11:30am – 1:00pm - Room 103B Color by Design by John Simpson sponsored by Goldwell
Round Brushing Techniques by Monroe Brush
2:30pm – 4:00pm
11:30am – 1:00pm - Room 102C Coloring Out of Your Mind by René Antonio
The Color Accelerator and Smart Solutions by Dennis Bernard Inc.
Monday, February 1
11:30am – 1:00pm - Room 203C
The Final Word on Fighting the Frizz! by Bio Ionic 10:00am – 11:25am
Coloring out of Your Mind by René Antonio
1:30pm – 3:00pm - Room 103B
Clipper Cutting on Men and Women by WAHL Professional 11:30am – 12:55pm
iFoil in Color by Product Club
1:30pm – 3:00pm - Room 203B
Enzo Milano 1:00pm – 2:25pm
Color by Design by John Simpson sponsored by Goldwell
1:30pm – 3:00pm - Room 102A
Extensions Plus: New Products 2:30pm – 4:00pm
Coloring Between the Lines by Chuck Caple
1:30pm – 3:00pm - (English/Spanish) - Room 203C
Marcia Teixeira Brazilian Keratin Certification by M&M International
11:30am – 1:00pm - Regency Ballroom C
Bio Sculpture Soakable Gel System:
Natural Nail Gel, No Bonders by Bio Sculpture
11:30am – 1:00pm - Regency Ballroom B

ONS Acrylic Techniques with Trang
1:30pm – 3:00pm - Regency Ballroom B

Build Your Own Business by Nail Tek
Complimentary Nail Education
Classroom located in the Hyatt Regency Hotel 1:30pm – 3:00pm - Regency Ballroom F
unless otherwise noted EZ Flowers the EZ Flow Way
Saturday, January 30 1:30pm – 3:00pm - Regency Ballroom C

Wow Your Clients with Amazing Nail Art
6:00pm – 7:00pm - Convention Center Room 101A by LeChat Nail Care Products
Compete with the Best! by Carla Collier, Nailpro Head Judge
3:30pm – 5:00pm - Convention Center Room 102A
Sunday, January 31 Nailpro Competition Awards Ceremony
7:00am – 5:00am - Convention Center Room 101A 3:30pm – 5:00pm - Regency Ballroom B
Nailpro Competition I’m Not Your Nail Girl! by Precision Nails
9:30am – 11:00am - Regency Ballroom C

Make More $ Doing Natural Nails with Soak Off Gel
by LeChat Nail Care Products Complimentary Skin Education
Classroom located in the Hyatt Regency Hotel
9:30am – 11:00am - Regency Ballroom B unless otherwise noted
Waterless Spa Pedicures by Precision Nails
Sunday, January 31
11:30am – 1:00pm - Regency Ballroom B
Electric Filing: New Time-Saving Techniques & Solutions 9:30am – 11:00am - Regency Ballroom E
by Atwood Industries “New Technology” Tighten Skin From Head to Toe Without Surgery!
by Martinni Beauty Inc.
11:30am – 1:00pm - Regency Ballroom C
Extreme Powder Glaze System 9:30am – 11:00am - Regency Ballroom F
by Backscratchers Salon Systems Inc. Acne: Identify and Treat Internal Problems by Location of
Blemishes on the Face and Body by SAIAN
1:30pm – 3:00pm - Regency Ballroom B
Build Your Own Business by Nail Tek 11:00am – 12:30am - Convention Center Room 204
Biomolucules to Plump Lips, Boost Collagen, Synthesis and Against
1:30pm – 3:00pm - Regency Ballroom C Skin Sagging by Cosmetica International Miguett
Removable Soak-Off Gel System
by CHRISTRIO Premium Nail Products 11:30am – 1:00pm - Regency Ballroom F
Introduction to Airbrush Makeup - From Everyday Beauty to Bridal
3:30pm – 5:00pm - Regency Ballroom B to H-D Application by Temptu
Greening Your Nail Salon by Precision Nails
11:30am – 1:00pm - Regency Ballroom E
3:30pm – 5:00pm - Regency Ballroom F Skin Diagnosis Prior to the Application of Moderate to Severe Peels
IBD Soak-Off Gels by Bio Jouvance Inc.
3:30pm – 5:00pm - Spanish Version - Regency Ballroom C 1:30pm – 3:00pm - Regency Ballroom E
Make More $ Doing Natural Nails with Soak-Off Gel Learn How to Earn Big $$$ Removing All Types of Skin Growth by
by LeChat Nail Care Products Martinni Beauty Inc.
Monday, February 1 1:30pm – 3:00pm - Regency Ballroom F

Non-Surgical Face Lift, Neck Lift, and Collagen
7:00am – 2:00pm - Convention Center Room 101A Infusion Therapy by SAIAN
Nailpro Competition
3:30pm – 5:00pm - Regency Ballroom E
9:30am – 11:00am - Regency Ballroom B How To Treat Pigmented Skin Safely & Effectively
E-Filing Simple Safe and Fast by RAM Products Inc. by Bio Jouvance Inc.
9:30am – 11:00am - Vietnamese Version - Regency Ballroom C

Make More $ Doing Natural Nails with Soak-Off Gel
by LeChat Nail Care Products
Complimentary
Education Schedule
Complimentary Skin Education 9:30am – 11:00am - Shoreline A

Classroom located in the Hyatt Regency Hotel Retailing Your Reputation! (Everyone who serves clients)
unless otherwise noted by Empowering You
Monday, February 1 9:30am – 11:00am - Seaview B

Salon/Spa - Consultation to Closing the Sale
9:30am – 11:00am - Regency Ballroom E by Durocher Enterprises
The Relevance of Morphology and Preventative Skincare by
Physiodermie 11:30am – 1:00pm - Shoreline A
Branding; It’s More Than a Logo by Milady
9:30am – 11:00am - Regency Ballroom F
Tantalizing Treo for Success by Gigi 11:30 – 1:00pm - Seaview C
Incredible Salon Success by Larry Curtis
11:30am – 1:00pm - Regency Ballroom E
“Who Else Wants To Get Facelift Results Without Surgery or Pain?” 11:30am – 1:00pm - Harbor ABC
Go Microcurrent! by Martinni Beauty Inc. Play To Win! Beat The Recession With A Marketing Driven Strategy
by Marketing Solutions Inc.
11:30am – 1:00pm - Regency Ballroom F
Non-Surgical Face Lift, Neck Lift, and Collagen 11:30am – 1:00pm - Seaview B
Infusion Therapy by SAIAN Salon & Spa Design. Starting or Expanding Your Salon
by Belvedere USA
Acne & Its Causes by Bio Jouvance Inc. 11:30am – 1:00pm - Seaview A
Stop Whining and Start Mining by Inspiring Champions
Learn How to Earn Big $$$ Removing All Types of Skin Growth 11:30am – 12:30pm - Convention Center Room 203B
by Martinni Beauty Inc. Meet and Greet with Television Celebrity Tabatha Coffey
from “Tabatha’s Salon Takeover”
3:30pm – 5:00pm - Regency Ballroom C
Let’s go Botanical! by Physiodermie 12:30pm – 1:30pm - Convention Center Room 203B
Magical Mystery by Jamie Carroll and Modern Salon Learning
1:30pm – 3:00pm - Convention Center Room 203B

Complimentary Business Education Tabatha’s Salon Solution by Tabatha Coffey– Owner Edition
Classroom located in the Hyatt Regency Hotel
unless otherwise noted.
1:30pm – 3:00pm - Seaview C
From H1N1 to MRSA - Protecting Yourself, Your Clients, and Your
Saturday, January 30
Business by Barbicide
10:00am – 3:00pm - Convention Center Room 103B
1:30pm – 3:00pm - Harbor ABC
How Successful Salon Owners Think & Succeed
Retailing: The Great Beauty Industry Myth, Is It a Sale or a Service
And How You Can Join Them by Milady
by Kassidy’s Salon Management Consulting Co.
Sunday, January 31
1:30pm – 3:00pm - Shoreline A
Taking Your Salon and Spa Business to the Next Level
9:30am – 6:00pm - Shoreline B
by Charles Marcus
Salon Transcripts Exclusive Classroom
1:30pm – 3:00pm - Seaview A
9:30am – 11:00am - Harbor ABC
Using Technology to Increase Revenue by Prevail Technologies
Employee Compensation
by Kassidy’s Salon Management Consulting Co.
1:30pm – 3:00pm - Seaview B
Who Are You Hiring Anyway? by Durocher Enterprises
9:30am – 11:00am - Seaview A
Grow Your Business From The Inside Out by Group 3 Marketing
3:00pm – 4:30pm - Convention Center Room 204
Chakra Personality Types by Bertaut Beauty
9:30am – 11:00am - Seaview C
How To Be Truly Successful In The Salon Industry
Once You Leave Cosmetology School by Charles Marcus
Business of Beauty - 8 Steps to Retail Success presented
by Ann Mincey
probeauty.org/isse 12 - sponsored by
Complimentary Business Education 11:30am – 1:00pm - Harbor ABC
Classroom located in the Hyatt Regency Hotel OK, Booth Renting Did Not Work, Now What?
unless otherwise noted. by Kassidy’s Salon Management Consulting Co.
Sunday, January 31 11:30am – 1:00pm - Seaview C

PBA Round Tables: Best Salon/Spa Practices 2010 facilitated by
3:30pm – 5:00pm - Seaview A Cary O’Brien sponsored by PBA Salon Section
I’m An Artist Not A Salesperson by Inspiring Champions
11:30am – 1:00pm - Seaview B
3:30pm – 5:00pm - Harbor ABC Salon/Spa - Consultation to Closing the Sale
Introductory to Trichology by Innovations Today by Durocher Enterprises
3:30pm – 5:00pm - Shoreline A 12:00pm – 1:00pm - Convention Center Room 203B

Making Your Business Make YOU Money by Empowering You Magical Mystery by Jamie Carroll and Modern Salon Learning
3:30pm – 5:00pm - Seaview B 1:00pm – 2:30pm - Convention Center Room 204

Starting or Expanding Your Business; A Financial and Leasing Your Business, Your Legacy by State Farm
Guideline to Getting Started by Belvedere USA
1:30pm – 3:00pm - Shoreline B
Monday, February 1 Business Management Class for Salon Owners and Managers
by Hairdresser Career Development Systems
9:30am – 11:00am - Seaview B
Business Management for Salon Owners and Managers 1:30pm – 3:00pm - Seaview C
by Hairdresser Career Development Systems Business of Beauty - 8 Steps to Retail Success presented by Ann
Mincey sponsored by
9:30am – 11:00am - Shoreline B
Creating a FIERCE Front Desk Team 1:30pm – 3:00pm - Harbor ABC
Powerful PR, Media Relations & Photography Strategies by
9:30am – 11:00am - Seaview A Marketing Solutions Inc.
Grow Your Business From The Inside Out by Group 3 Marketing
1:30pm – 3:00pm - Seaview A
9:30am – 11:00am - Convention Center Room 204 Raising Your Prices with No Fear! by Inspiring Champions
Promoting and Marketing Your Salon & Spa to the Hispanic Market
by National Latino Cosmetology Association 1:30pm – 3:00pm - Seaview B
Salon & Spa Design. Starting or Expanding Your Salon
9:30am – 11:00am - Harbor ABC by Belvedere USA
Salon & Day Spa - Branding & Advertising Strategies
by Marketing Solutions Inc. 1:30pm – 3:00pm - Shoreline A
Taking Your Salon and Spa Business to The Next Level
9:30am – 11:00am - Shoreline A by Charles Marcus
Taking Your Salon and Spa Business to The Next Level
by Charles Marcus 3:30pm – 5:00pm - Shoreline A
10 Steps to Your Business SUCCESS (Salon/Spa Owners)
9:30am – 11:00am - Seaview C by Empowering You
The Incredible Client Experience by Larry Curtis
10:00am – 11:30am - Convention Center Room 203B From H1N1 to MRSA - Protecting Yourself, Your Clients, and Your
Tabatha’s Salon Solution – Stylist Edition – by Tabatha Coffey Business by Barbicide
11:30am – 1:00pm - Shoreline A 3:30pm – 5:00pm - Seaview B

Employer Brand – The New Talent Bait by Milady Full-Circle Business Branding by Durocher Enterprises
11:30am – 1:00pm - Seaview A 3:30pm – 5:00pm - Seaview A

I’m An Artist Not A Salesperson by Inspiring Champions Grow Your Business From The Inside Out by Group 3 Marketing
3:30pm – 5:00pm - Harbor ABC

Introductory to Trichology by Innovations Today
132555_1-01-10_ISSE_Ads_HP_Shipped.indd 1 11/23/09 3:43:12 PM
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International Fashion Theater
Located in the Convention Center in the 2nd Floor Ballroom
Complimentary with expo ticket unless otherwise noted.
Don’t miss 2009 NAHA Fashion Forward winner, Fusion Tools

Contestant on Bravo TV’s “Shear Genius” and Lashawndra Harris
International Fashion Theater emcee Faatemah Sunday or Monday 9:30am – 10:10am
Ampey!
For the past 12 years, Lashawndra has built a loyal
Plus, meet Faatemah in following from her work in salons, movies and videos.
person in the ISSE Latino Fashion Theater Saturday Based in El Paso, Texas, she has a multicultural client
from 3:30pm – 4:00pm. See page 22 for details. base whose hair demands special care and higher heats when
styling. Let Lashawndra show you today’s latest styles with thermal
styling techniques from Fusion Tools.
Spring/Summer 2010
Sassoon Academy Collection Dry Hair Cutting and Quick
Sunday 2:45pm – 3:45pm
Monday 11:15am – 12:15pm Coloring Techniques NYC Style
Additional Investment Required: $40 KARG + BLACKWELL
Sunday 10:15am – 10:55am
Join Stephen Moody,
executive director of With more than half a century experience between them,
international education, KARG + BLACKWELL is the superstar duo the hair
and the Sassoon industry has been waiting for! Learn the latest in dry haircutting,
Academy Creative Team coloring and styling for the hairstylist who wants to know it all. This
as they present the presentation promises to be fun, educating, real, good looking, fast,
Spring/Summer 2010 easy and very salon adaptable; you will love this presentation!
collection for the first time
in North America. Get an
up-close, step-by-step look Martin Parsons
at trends and techniques Sunday 11:00am – 11:40am
that will inspire you and your Monday 10:15am – 10:55am
clients.
Martin Parsons, the recipient of the prestigious NAHA
Lifetime Achievement Award and listed among the elite
in Modern Salon’s Top 75 Educators for the past century, will be
presenting his special magic at this fast-paced and entertaining
presentation highlighting the latest looks, including fabulous finishes
on long hair up-styles for that special occasion matched with his
new collection of colorful and sumptuous gowns guaranteed to
inspire. Educational as well as entertaining, Martin’s presentation is
not to be missed.
Twisted Glam
Rusk Artistic Team
Sunday 11:45am – 12:25pm
Fashion is cyclical. Trends come and go, then come back again.
This collection takes classic glamorous shapes from the 20s and
40s and combines them with textures from the 80s, creating a
modern twist on classic glamour. We are seeing a resurgence of
some of the big styling from the 80s – big hair, big jewelry, lots of
color and layering of clothing and accessories. You will see this
inspiration in the costumes and makeup as well as in the dramatic
re-styling portion of our collection. Join the world-famous RUSK
Artistic Team and experience the Fashion+Culture+Attitude of
Twisted Glam.
The International Fashion Theater is packed with inspiring
performances by some of the industry’s most talented platform
stylists and manufacturers from the U.S. and abroad! From cutting
demos to color trends, the International Fashion Theater displays
the hottest artistic presentations on the West Coast.
Catwalk Volume Collection

by TIGI The Art of Harmonized
TIGI Creative Team Reflection
Danny Lapointe & Anita Gutierrez presented by
Step into a world of elevated style with the latest vision Clairol Professional
from Catwalk by TIGI, the Your Highness Volume Monday 12:45pm – 1:25pm
Collection. Inspired by fashion and designed by hairdressers
to heighten style, this collection hits just the right note with this Join Danny and Anita for an adventure in creativity.
season’s must-have look – full, voluminous hair. Closely following Come and capture the rhythms and nuances of flashing color
the collaboration with up-and-coming UK designer, Christopher prisms.
Kane, TIGI’s Eric Gomez will lead the Creative Team in a tantalizing
presentation of bold looks straight from the runway.
Ruth Roche & Charlie Price
Monday 1:30pm – 2:10pm
Get Mixed Up with Ruth Roche! NAHA winners Ruth Roche and Charlie Price
team up for the first time ever on the ISSE main
Sunday 1:45pm - 2:25pm
stage to present their unique take on spring
Wouldn’t you like to experience the freedom of being able 2010 trends. The duo will create quick haircuts and high-fashion
to enjoy yourself, feel confident, and take care of your styles that bridge the gap between the runway and the salon. Don’t
clients while working with any hair texture? Join Ruth miss the witty banter and chemistry between these two noted
Roche of RARE NYC for this inspirational and fun presentation full platform artists.
of useful techniques in haircutting and styling, touching on all clients
and hair types: men, women, long, short, straight, and curly! Learn
lots, have fun, and turn your own imagination into a profit-making
center! René Antonio presented by
Scruples
Spring/Summer 2010 Monday 2:15pm – 2:55pm
Sassoon Academy Collection Come see Scruples Artistic Director René Antonio, known
for innovative avant-garde creations.
Monday 11:15am – 12:15pm
Additional Investment Required: $40
NAHA: Insider Tips and Tricks
Join Stephen Moody, executive director of international Monday 3:00pm – 3:40pm
education, and the Sassoon Academy Creative Team as they
present the Spring/Summer 2010 collection for the first time in Meet North American Hairstylist Awards (NAHA) finalists and
North America. Get an up-close, step-by-step look at trends and winners Ruth Roche, Charlie Price, René Antonio, John Simpson,
Faatemah Ampey and others for your opportunity to ask NAHA
techniques that will inspire you and your clients.
winners and finalist the questions you have always wanted to ask.
NAHA entries are due February 8, 2010. Visit probeauty.org/naha.
Trend-Focused Scissor &

Razor Cuts Bollywood at ISSE 2010
Marcel Muñoz
Nick Arrojo and the Arrojo Artistic Team Monday 3:45pm – 4:25pm
Don’t miss Marcel’s fun, colorful, informative presentation
Absorb and assimilate as Nick Arrojo and the ARROJO
and his creative vision in hair, make up, and costume
Artistic Team showcase modern trends and techniques
design. Add Marcel’s techniques to your skill set and
in scissor and razor cutting, for women and men. New ways to
leave with the motivation to become a more creative stylist.
approach asymmetry, construct aggressive layers, shape cuts from
short to long, and fashion newfound space and freedom will be
brought into sharp focus. Get the tools to create in this inspirational
presentation.
Watch the pros in action and learn new cutting and styling
Technical Theater techniques. These classes feature the hottest names in hair
Located in the Convention Center Room 104AB design showcasing their latest methods—all in a professional
Complimentary with expo ticket unless otherwise noted. atmosphere. Watch and learn from the masters!
Martin Parsons’ Special Long Look, Learn + Ask; Dry Hair

Hair Presentation Cutting + Quick Coloring
KARG + BLACKWELL
Sunday or Monday 11:30am – 12:25pm
Additional Investment Required: $20 -Seating is Limited
KARG + BLACKWELL is the superstar duo the hair
industry has been waiting for! Experience and see the
Regarded as one of the top long-hair artists in the world, Martin
latest in dry hair cutting, coloring and styles for any hairstylist who
Parsons achieves beautiful styles with a variety of lengths in just
wants to know it all. Together, this innovative team has more than
minutes - And now so can you! Join Martin for this special, up-close
50 years of experience. This session is fun, educating, real, good
and personal 90-minute presentation and learn his techniques
looking, fast, easy and very salon adaptable; you will love this
for knotting, lacing and folding to create styles that will make your
presentation!
clients the talk of any event. Martin will demonstrate his unique
approach to long hair and how to apply it to your everyday salon
work. Don’t miss the opportunity to see this master educator in a
special intimate setting.
The Yosh Way – A Hair Design
Philosophy
Square by FI Hair Yosh
Sunday or Monday 1:00pm – 1:55pm
Dewey Fanone, FI Hair
Sunday or Monday 9:30am – 10:25am
Yosh provides an opportunity to learn his unique
concepts that will encourage a new attitude and allow
The Square™ is a powerfully effective haircutting
you to achieve freedom from structured haircutting. With
technique that allows stylists to create art by drawing from a clear
Yosh’s three-step haircutting system, you’ll discover how to design
understanding of the fundamentals. Developed by Fi Hair, The
hair through cutting, adapt the hairstyle to suit the individuality of
Square™ was first used as a training tool for stylists to master their
each client and make salon life more enjoyable.
cutting disciplines. It encourages stylists to focus on fundamentals
such as, combing, sectioning, holding the hair, standing position,
sightlines and visualizing shape. The Square™ simplifies the
creation of shapes, stimulates creativity and opens endless cutting
possibilities for hairstylists.
Lets Skip the Hype and Go For
the Gusto Chromastics
Chromastics The Evolution of Hair Color
BIA Radical Departure Sunday 2:00pm - 2:55pm
Presents the Ultra Funk What’s really important when coloring hair? Ingredients,
Formulation and Effect. Tom will explain why the better
Collection the ingredients, the healthier your hair; the better the
Sunday or Monday 10:30am – 11:25am formula, the longer lasting the color; And, how the product really
affects the hair. In one hour you’ll learn more about hair coloring
BIA International would like for you to enter our world than ever before: Red, Blondes, Brunettes and Gray coverage
of Radical Departure. Come on and all to witness the better than ever before.
successful application of relaxing and coloring in the same day
without breakage. This process has been successful in salons; It
will increase your revenue by 75 percent. Although the technique is
simple, you have to know the extraordinary ingredient used to make Elements of Haircutting
the process successful. The Netwerk Academy
Thousands of hairstyles are based on a small number

Sandra Yu Presents “Changes” of basic shapes and techniques. Join The Network
Monday 3:30pm – 4:25pm Academy for a revealing look into these universal
principles as we explore the advanced applications of basic
Learn how to work with multi-cultural hair and multi- haircutting elements from an independent point of view.
dimensional texture to create the modern looks of today.
132555_1-01-10_ISSE_Ads_FP_Shipped.indd 1 11/23/09 3:41:49 PM

Sponsored by
Located on the Convention Center Arena show floor Complimentary with Expo Ticket.
Faatemah Ampey Meet BE at ISSE 2010!

Sunday 11:30am - 11:45am
and Greet Monday 2:30pm – 2:45pm
International Fashion Theater emcee, Join BE for a special announcement!
Contestant on Bravo TV’s “Shear Genius” and
NAHA 20 Fashion Forward winner
Saturday 3:30pm – 4:00pm Sandra Yu Presents “Changes”
Beginning her beauty career at the Aveda Institute in Minneapolis,
Faatemah Ampey’s talent was quickly recognized. Today, with more than Learn how to work with multi-cultural hair and multi-
16 years under her belt, Faatemah styles hair for national magazines, dimensional texture to create the modern looks of today.
branding campaigns and runway shows. Her skills run the gamut from
cutting and color to extensions and celebrity styling. Faatemah also enjoys
meeting and motivating students and travels the world speaking at events
and educational seminars. Don’t miss this
candid look at the secrets behind Faatemah’s UBC Ultimate Cash Box
tremendous success!
Giveaway
Ultimate Beauty Companies Makes Dreams Come True!

Discover Wella’s New One lucky beauty professional will win $25,000 at the Ultimate
Beauty Cash Box Giveaway at ISSE 2010!
Cashmere Collection
Robert Curiel / Wella Color Charm Ultimate Beauty Companies is offering ISSE 2010 attendees an
Sunday 1:30pm – 2:25pm opportunity to win real money in the UBC Cash Box. To enter,
Monday 10:30am – 11:25am you must visit each of the UBC booths and complete a UBC
passport card. Winners will be selected at designated times
Wrap your clients in the natural warmth of cashmere each day of the show. Don’t miss out on your
colors with Color Charm’s six elegant new shades. Learn chance to win. Visit booth #s 930, 1040 + 1050
the secrets of cashmere color and how to wrap your clients in this in addition to the cash box booth #2802 for your
warm new artistry! chance to win!
“ViVa Kahlo” Alternative Ways for Creative

Marcel Muñoz
Saturday 2:00pm – 2:55pm
Color & Cutting
Sunday 4:30pm – 5:25pm Raul Martez
A Latin diva that inspired Marcel to create the Kahlo Monday 9:30am – 10:25am
collection; taking hair, make up and clothing to hot salsa
looks feeling the music and having fun. Learn a new system that allows you to have freedom
cutting on wet or dry hair and the experience of creating
a placement of colors. This system will give you new ways to be
more creative behind the chair.
Surreal Red – Surrealism in
Couture & Hair Design
Alfaparf Milano
Alfaparf Milano’s “Surreal Red” trend collection is an

experience into a new realm of artistic inspiration. Join
us to preview this latest trend collection inspired by Surrealism, the
artistic movement that rejects reality and escapes into fantasy!
The Latino Fashion Theater showcases the diversity of the
beauty industry by highlighting the amazing work of Latino artists.
Demonstrations are presented in both English and Spanish.
Planet Salon Educators,

J’s Hair Studio
Editorial Stylist, and Team Lisa Yamasaki
Monday 12:00pm – 12:55pm Monday 1:30pm – 2:30pm
Be amazed by the cutting-edge style of this prestigious Don’t miss this exciting performance focusing on
team. Our youth-fueled team of juniors and team of several themes, including “Tokyo Collection ‘09,”
educators are both impressive and have a passion for sharing our “Alice the underground” and the Lisa Yamasaki collection of the
educational systems and programs. With a style that is enterprising world of “Gothic Avant Garde.”
and daring we are set to make our mark for the New Year. Our
delivery is easy to understand and salon friendly. Learn inspiring
up-styles, barbering and more.
L F G FA S H I O N
PHOTO SHOOT
by the Masters
Presented by
Monday 10:00am – 2:00pm - Room 203A
Additional Investment Required: $249, includes
lunch and transportation from Convention Center to
the Queen Mary
Limited Seating – Reserve your spot

today! Go to a ticket counter.
The most anticipated class at ISSE 2010, the LFG
Fashion Photo Shoot by the Masters will take
you through the ins and outs of a professional
editorial photo shoot and is supported by the
Latino Fashion Group’s mission to celebrate
the amazing work of today’s leading Latino
beauty artists. Led by award-winning fashion
photographer Babak on location aboard the
luxurious Queen Mary Hotel in the Long Beach
Harbor, this four-hour photo shoot class will
showcase the beauty of the Latina woman and
highlight leading Latino fashion trends while
teaching you how to develop your vision and find
the right photographer, stylists and models to
help you tell your story in print.
The LFG Fashion Photo Shoot by the Masters will

feature today’s hottest platform artists, including
Mary Brunetti, 1991 NAHA Hairstylist of the Year,
and Paul Vega, Clairol Master Stylist, and others.
LFG Fashion Photo Shoot

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NAHA
hair by 2009
winner
p r o b e a u t y. o r g / n a h a
-
800.468.2274
Faatemah Ampey
Join us on
facebook
groups.to/naha
N O RT H A M E R I C A N
H A I R S T Y L I N G AWA R D S 2010
Are You Ready To Be A
NAHA Winner?
Entries Due Feb. 8, 2010
V I VA
NEW for 2010!
finalist Van Michael Salon
NAHA20 Salon Design
Salon MBA
tips from
AWARDS CEREMONY the inside
Master of Business L a s Ve g a s NAHA judges give advice on how to
categor y sponsored by
J U LY 1 8 , 2 0 1 0 wow
FOUNDING CURRENT 2010 CURRENT 2010
PARTNER SPONSORS MEDIA PARTNERS
B E A U TY
The NORTH AMERICAN HAIRSTYLING AWARDS is part of

the largest, most inclusive beauty event in North America! Beauty Week July 17 - 20
Learn from doing with the innovators and educators driving the
Hands-On Education latest looks and techniques in hair. ISSE proudly presents the
Additional investment required. Limited seating available: following hands-on classes, tailored for those who are looking for
Register at a ticket sales counter. more than just a lecture or demo!
Everything Hair Extensions Killer Corrective Techniques

Room 101B Room 201B
ABCH
Ruben Martinez, Donna Bella Hair Extensions Sunday or Monday 2:00pm – 5:00pm
Grouped
Join us to learn everything you need to know about the

db db
donna bella milan TM
donna bella milan TM

If you are having difficulty with corrective hair color, this

is the class for you. Corrective hair color involves three
latest hair extension methods: application, removal, disciplines: proper consultation, effective formulations and skillful
cutting, and styling; which system is right for you, fusion techniques. Andre Nizetich will touch on all three and show you the
or micro bead; how to price your services to maximize your profits;
Ungrouped
techniques that will solve any of your corrective situations. Andre
how to market yourself as a hair extension specialist; and, how
& Outlined
teaches in generic terms that are clear and easy to understand; the
to keep your costs down and make money today. This class will methods in this class will work with any line of hair color.
give you a chance to apply the extensions and find out for yourself
which system you prefer. You will receive a kit with everything you
Donna Bella Font: Bauhaus 93
All materials provided.

need to start applying extensions in your salon the next day. Come
This logo sheet is not for reproduction. It is for color break information ONLY. Use the electronic files for reproduction.
take advantage of this one-time offer and learn how you could be
You must use approved colors or the color specifications listed below.
C: 0 donna bella pink
making $1,000 on a single client.

M: 50 R : 243
Y: 0 G : 152
Fast Foiling For Fat Cash Flow

K: 0 B : 192 www.rexhardydesign.com
Please bring shears, clips, spray bottle and comb. All other
materials will be provided. Room 101B
Jo Blackwell-Preston
Mogi Haircutting Class Additional Investment Required: $129
Room 201A Come spend an afternoon with Jo Blackwell-Preston

and learn her tried-and-true “Best Bang for your Buck”
Monday 2:00pm – 5:00pm techniques. With more than 25 years of experience,
Additional Investment Required: $129 Jo will share with you six to 10 techniques that allow
her to book a new client every 15 minutes to make twice the money
All haircuts have three lines: vertical, horizontal and in half the time. This will be the best investment you will make in
diagonal. Stylists are always looking for new ways your career all year. You will walk away from this fun and easy class
to perfect each haircutting technique. In this class, you’ll learn experience confident and ready to utilize your new techniques the
how to use Mogi’s personalized method of cutting hair using body very next day.
movement and body positioning, resulting in the perfect cut for
every style, every time. Please bring a rat-tail comb, clips, and a color apron.
Please bring shears, thinning shears, combs, 5 hair clips, a

spray bottle, cutting cape, a blow dryer and blow-dry brush.
Go to the Next Level
Foil Placement Defined Advanced Haircutting Class
Room 201B Room 201A
ABCH Hiroshi Kitamura
Sunday or Monday 10:00am – 1:00pm Sunday 2:00pm – 5:00pm
Additional Investment Required: $149 Monday 10:00am – 1:00pm
Learn from the very best! Andre Nizetich will teach
you the easiest, fastest way to apply foils in hair! Now that you have learned the basics, it’s time to
Dimensional hair coloring and foil placement is the lifeblood of the expand your creativity to an advanced level of haircutting that you
salon industry; the more proficient you become the more money have never experienced before. Come prepared to learn a lot of
you will make. If you are a beginner or if you are looking to refine great techniques in this advanced haircutting class.
your technique, this class will take your foil placement skills to a
new level. Andre’s matter-of-fact approach to teaching hair color Please bring a blow-dry brush, combs, 5 hair clips, shears,
makes learning a pleasure. All materials provided. thinning shears, a water bottle, cutting cape and a blow dryer.
Re-Invention Twilight 2010
Room 101B
Sandra Yu
Join Sandra to experience this hands-on, step-by-step

creative cutting system that allows you to develop
brilliant creativity. Learn how to deliver “the look” for
your clients every time by combining classic and modern cutting
methods, creating amazing shapes through unique sectioning,
using simple techniques to create texture and movement and much
more!
Please bring a towel, spray bottle, combs, brushes, shears

(including texturing), sectioning clips, pen and paper.
PBA | NCA at ISSE

Licensed professionals & cosmetology students,
discover the benefits of membership in the
industry’s largest trade association.
Member Benefits: Show Special:

- Access to VIP Member Lounge at ISSE Join PBA | NCA at ISSE and receive a
- Free Subscritpion to American Salon FREE gift bag brimming with premium
- Free Show Admission to ISSE 2011, beauty products ($140 value). Visit the
- IBS New York & Las Vegas, IECSC NY PBA booth in the Arena Lobby.
& Las Vegas, INsalon St. Paul
business tools education g o v e r n m27

ent advocacy networking and more!
probeauty.org/isse
52015_Bio_ISSE_LBch.indd 1 11/20/09 3:13:34 PM

Wellness Education
Classroom located in the Hyatt Regency ISSE is pleased to offer Continuing Education (CE) credits for
Hotel Ballroom A massage therapists. CE credits are for licensed massage therapists only.
Wellness classes are distinctly designed to provide massage Certificates will be handed out at the conclusion of each class.
therapists with in-depth understanding of the latest techniques
in massage and wellness.
Head, Neck, or Shoulder Pain

AIS; Active Isolated Stretching: 4 CE Credits
The Spa Method - 2 CE Credits Cynthia Ribeiro
Bruce Baltz, SpiriPhysical Additional Investment Required: $25
Additional Investment Required: $25 If you have ever had a client complain of head, neck, or
shoulder pain, this short hands-on workshop is for you.
Active Isolated Stretching: The Spa Method, was Come prepared to learn and do a lot of hands-on work to loosen up
developed from Aaron Mattes’ clinical approach the muscles of the back. Please wear comfortable clothing.
to stretching and reformatted by Bruce Baltz from
SpiriPhysical. This format can be adapted into a
spa setting to bring greater depth to any menu or to enhance deep-
tissue or sports-related treatments. This lecture/demo will cover
Lymphatic Drainage for the
upper body and neck as well as lower body. Face, Neck and Shoulders
SpiriPhysical Signature Stone 4 CE Credits
Teri Rogers
Treatment Focusing on the Monday 1:00pm – 5:00pm
Face - 2 CE Credits Essential Lymphatic Performance™ is a unique
Additional Investment Required: $25 Lymphatic Drainage Massage class designed for
massage therapists and skin care specialists. This four-
This lecture/demo is intended for massage therapists and skin care hour lecture and hands-on class will focus on techniques
specialists to incorporate SpiriPhysical’s mineral-based skin care for the face, neck and shoulders. You will be given the tools to
line with the use of warm and cool stones to create the ultimate spa adapt this distinctive method and incorporate it into your current
experience. Time will also be spent on proper stone selection and practice or sessions.
the varying pressure and speed of the stone application for the face
as well as the body.
Successful Face and Body

Contouring Using Vacuum
Therapies
ACE Massage Cupping™ & MediCupping™
This presentation will include

demonstration of vacuum therapies for
face and body contouring and introduces
a wide range of equipment, from manual micro
cups to sophisticated machinery. We will discuss
treatments for common complaints, as well as
understanding the underlying causes, and will
address the concept of “solid bloat” and its epidemic
proportions in our population. Simple, effective movements and
protocols work with the body to hydrate and separate tissues and
drain the effects of modern lifestyles.
energize
your color services
with the industry’s leader in color accessories
Haircolor Classes
iFoil in Color
with Adrienne Rogers
Adrienne shares her experience and knowledge that will have you
looking at your career as a colorist and haircolor in a whole new way.
She discusses several topics such as the importance color plays in our
everyday lives, what she believes leads to success as a colorist and the
importance of professionalism. This class incorporates two techniques
that allow for customization so you can really produce something that
is individualized for each client. Class is recommended for experienced
colorists who are serious about building their color business.
Sunday, Jan 31, 11:30am -12:55pm
Monday, Feb 1, 11:30am -12:55pm
Complimentary Color Room 104C
Beyond Basic Foiling

with Rachel Bodt
Inspirational techniques that will allow you expand your
menu of color services!
If you’ve been highlighting for several years and are stuck in a
rut of the using the same technique over and over again, this
is the class for you. The techniques taught in this class are from
our Beyond Basic Foiling DVDs and are unlike any techniques
you’ve seen before. They are fun to do and the results are spec-
tacular. Take this opportunity to take highlights to the next level.
Sunday, Jan 31, 9:30-11am, 1:30-3:00pm
Monday, Feb 1, 3:30-5pm
Room 103B
Visit us at Booth #1818

for exciting haircolor technique
demonstrations and great show promotions
on foil, gloves, color tools & DVDs
800-308-3588
www.productclub.com
Complimentary Hair Education ISSE is packed chock-full of preeminent product manufacturers
Classrooms located in the Convention Center
unless otherwise noted. and talented instructors ready to share their practices and
Complimentary with Expo Ticket Purchase techniques.
Free Look and Learn Certification Heads Up with Marcel - Room 102C
Classes Marcel Muñoz
Sunday or Monday 9:30am – 11:00am
Keratin Complex Smoothing Therapy Exclusive
Classroom Marcel will share some of his techniques and give
Sunday or Monday 9:00am – 6:00pm attendees insights that will open the door to break loose of the old
Located in Regency Ballroom D standards and develop a fresh signature look that works.
Join the Keratin Complex team and get certified to turn a $350
investment into a $5,000 return! Keratin Complex Smoothing
Therapy will give your clients straight, smooth, sexy hair, resulting How to Guarantee Color and Color
in healthier profits for your salon! Don’t miss out on this wonderful Correction - Room 102A
opportunity to learn how to transform the lives of your clients,
maximize salon revenues, increase referral business and turn Malibu Wellness
slow days into profitable days with this revolutionary smoothing Sunday 9:30am – 11:00am or 3:30pm – 5:00pm
system. Monday 11:30am – 1:00pm
Elements found in your water at home and in the salon determine

the success or failure of color services and can cost you both time
Barbers Only Magazine Presents... and money! Malibu Wellness will help take you to a new level with
your services and keep clients coming back to you! You will build
Room 102B client loyalty and make more money!
Barbers Only Magazine
Monday 11:30am – 1:00pm or 3:30pm – 5:00pm
The “ARISTO-CUT” - Room 103C
Get a taste of what goes on in a barber shop - from basic to Bonika Shears and Solutions 2
advanced skill and the creativity it takes to be a barber. Join the Sunday 9:30am – 11:00am
owners of Barbers Only Magazine as they teach you fading, the
basics of design, add-on services, and how to brand yourself and This session will give attendees a new attitude on haircutting while
your work. teaching them a new system of cutting hair. Techniques include
Australian point cutting, the ten-minute squeeze cut and the three-
layered texturizing system. Attendees will also learn how to select
the right cutting tools based on their cutting personality, cutting
Beyond Basic Foiling style, hand size and desired outcome.
Room 103B
Product Club
Sunday 9:30am – 11:00am or 1:30pm – 3:00pm The Final Word on Fighting the Frizz!
Room 203C
Learn inspirational techniques that will allow you to expand your Bio Ionic
menu of color services! If you’ve been highlighting for several years Sunday 9:30am – 11:00am
and are stuck in a rut, using the same technique over and over, Monday 11:30am – 1:00pm or 3:30pm – 5:00pm
this is the class for you. The techniques taught in this class are
from our DVD Collection; they’re fun to do and the results are Bio ionic, the leader in natural ionic technology brings you, the
spectacular. professional stylist, a complete arsenal of frizz-fighting tools and
techniques. Featuring Fernando Romero, founder and CEO of Bio
Ionic, who will demonstrate and show you how to rid clients frizz
using the latest Bio Ionic products and techniques. Time is money
Enzo Milano - Room 203B and Fernando Romero will show you how to generate more income
in less time using these frizz-fighting skills.
Monday 1:30pm - 3:00pm
Join us and experience the world of Enzo Milano! Where our styling Introduction to Hotheads Hair
tools are more than what they seem, come and learn about our
product line and techniques. Extensions - Room 102A
Hotheads Hair Extensions
Learn how to apply extensions in under an hour without the harmful

32 effects of heat or tools: Gorgeous Remy extensions, extremely
probeauty.org/isse
undetectable, comfortable and non-damaging.
Clipper Cutting on Men and Women The Business of Hair Replacement,
Room 103B Weaves, and Extensions - Room 203C
WAHL Professional PROFESSIONAL Toni Love
Sunday 11:30am – 1:00pm or 3:30pm – 5:00pm Sunday 11:30am – 1:00pm or 3:30pm – 5:00pm
Monday 1:30pm – 3:00pm Monday 9:30am – 11:00am
Join us for demonstrations on using a razor-blade clipper Hair Replacement is more than a Lace Front. Attendees will learn
attachment over a true razor to create a more precise effect with the Interlocking Technique: No Braids!!! No Glue!!! Attendees will
much greater ease, eliminating the myth that female styles can not also learn how to work with insurance companies in conjunction to
be done with clippers and trimmers, performing the newest ways hair loss clients.
to attack a man’s hair with WAHL tools, and adding a finishing
style that will keep your clients coming back again and again.
“Surreal Red” Trend Collection
Room 204
Short2Long Hair Extension Method Alfaparf Milano
Room 102B Sunday 1:00pm – 2:30pm
National Hair Center Monday 11:00am – 12:30pm
Join us for an up-close and personal experience with
The Short2long method is a win/win solution for everyone. In world-renowned artist John Frank from Venezuela.
this session, we will explain how to attract and maintain a happy,
satisfied clientele. People love that our hair is reusable several
times over; Saving your client money while you still get paid to Advanced Formal and Editorial Styling
remove and re-apply. Learn how to increase your bottom line with a
fantastic product and satisfied clients. Techniques - Room 103C
HAIelite
The Andis Top 10 Techniques for Clipper
Cutting Success - Room 103C Learn the latest formal and editorial techniques from one of the
Andis industry’s most published stylists. These techniques will enhance
Sunday 11:30am – 1:00pm or 3:30pm – 5:00pm your toolbox for success during your next red carpet event or photo
Monday 1:30pm – 3:00pm shoot.
Join us to learn the top 10 techniques to become a clipper-cutting

master! You will leave this session armed with the techniques, skills
and confidence to transform your clipper cutting and clientele.
The Business and Art of Hair Extensions

Room 102C
Cinderella Hair
Sunday 11:30am – 1:00pm or 3:30pm – 5:00pm
Learn a step-by-step guide on how to create the most natural looks

with high-lights, volume or length. Don’t let this business potential
pass you by any longer. Learn extension techniques that require
an hour or less of your time. Learn how to turn the art of hair
extensions into the business of hair extensions.
Complimentary with Expo Ticket Purchase
De Fabulous Trends Marcia Teixeira Brazilian Keratin

Room 102B Certification (English/Spanish)
JRL USA M&M International Brazilian Keratin
Sunday 1:30pm – 3:00pm Sunday 1:30pm – 3:00pm - Room 203C Treatment
by
Monday 9:30am – 11:00am - Room
by 103C
Looking to learn the latest trends and Hollywood styles? Come out Monday 1:30pm – 3:00pm - Room 203C www.braziliankeratin.com
and learn the best from Emilio Uribe; one of today’s most innovative
celebrity stylist. Learn the tips and tricks on how you can become Marcia Teixeira, the worldwide authority on the Brazilian Keratin
the next top stylist. Treatment, invites you to become certified. Join us and take
advantage of this spectacular opportunity free of charge. This
superior, revolutionary new service is an intense treatment that is
universal and can be used safely on all hair types. Learn by our
Haircutting Without the Drama highly skilled International Educators, how to transform your clients
Room 102A hair into soft, frizz free, Beautiful, Healthy, Shiny Hair.
Chuck Caple
Monday 9:30am – 11:00am
Come see how Chuck will teach you: all the principles of cutting,
hair by
how to retain what you learned and how to understand why you use
certain techniques and procedures to arrive at certain looks and
affects. This won’t be tradeshow presentation cutting, but cutting as
it pertains to your salon business.
student winner Kelli Parks

A Student Source for Creative Career Building
Making Beauty My Business
probeauty.org/beacon
Entries Due Midnight EST

March 1, 2010!
Beacon is part of PBA Beauty Week
The #1 Facial Treatment in The World!
Join the thousands of professionals who made the
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The Repêchage®
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Celebrating 30 years of esthetics excellence.
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for a chance to win a $300 Spa Basket
When I opened my first skin care clinic in NYC in 1977, I wanted all my clients to experience a perfect facial
and leave looking and feeling rejuvenated. I needed to create a service that any esthetician could perform—
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It was the first facial to offer unidose packaging, ensuring perfect, consistent results each and every time. The
Four Layer Facial® launched my company, Repêchage, in 1980. Today, Repêchage is offered in over 30 countries,
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Dream Inc.
Catchers
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SalonTech Grafton
Brazilian
Keratin
Young Enzo & Co.
Nails OPI
HAI NYX
Cosmetics
Metropolis Macadamia
Kiss Turbo
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Dermalogica Inc
Bella Rusk Inc. - Conair - Satin
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OPI Andis Pibbs
Belvedere
Le Chat KB
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Takara
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Troy
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to Sunday & Monday Hyatt
Regency Education:
Hair & Nail Education: 1st & 2nd floors
International Fashion Theater: 2nd floor Wellness, Complimentary
Nailpro Nail Competition: 1st floor, 101A Skin & Nail Classes &
Business Headquarters
ISSE 2010 Show Floor Map
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TCA, The Color Accelerator and Smart

Solutions - Room 102C
Dennis Bernard Inc.
Monday 11:30am – 1:00pm or 3:30pm – 5:00pm
This seminar will share with you how to use TCA in color, perms,
and straighteners to maximize profits; how to make your color
services FASTER, cleaner and easier; how to use the “7 Secrets
For Customer Value”: and, how to’s on practical cutting/styling
ideas using the Smart Solutions Styling line.
The Art of Hair-Cutting with Razarte

Room 102B
Hair Art
Monday 9:30am – 11:00am or 1:30pm – 3:00pm
The luxury hairstyling tool is crafted from premium titanium alloy

and features an easy-to-change blade compartment to provide the
best possible cut.
The Greatest Barber Show On Earth

Room 203B
Major League Barber
Major League Barber invites you to a day of show-and-tell. All the

hair by
top-secret tips and tricks of the barber profession will be told and
all your questions will be answered. You will benefit from five of the
most talented barber professionals in the business specializing in
fades, tapers, razor cutting, color, designs, and much more: Five
professional barbers catering to your every need.
finalist John C Simpson
ARROJO Inspiration
Room 103B
Arrojo Education
Monday 9:30am - 11:00am
This class focuses on the latest theories and trends in scissor and
razor cutting, exploring their relationship with both consumer and
editorial styling. Discover new ARROJO techniques, as well as
insight and ideas.
Round Brushing Techniques Join Us to Learn About Our New
Room 103B Products! - Room 102A
Monroe Brush Extensions Plus
Monday 11:30am – 1:00pm Monday 1:30pm – 3:00pm
Gorgeous styling that showcases your color and cutting abilities This session is broken up into three 30-minute presentations to
can only be achieved through the motion that only round brushing train our clients on our new, innovative product lines: Shrink Links,
gives. Come and learn positioning; prepping the hair, even the Edges, and The Marie Bernard Method. You will learn how to use
most difficult textures; techniques to prevent shoulder injury and these products in our informative classes.
carpal tunnel syndrome; choosing the right tools for the right styling;
volume and smoothness creation; and, outstanding finishing
without causing damage to the client’s hair.
Complimentary Color Room

Located in the Convention Center
Room 104C
Coloring Between the Lines Color by Design

Chuck Caple John C Simpson, sponsored by
Sunday 10:00am – 11:25am Sunday or Monday 1:00pm – 2:25pm
Expand your mind and your creativity! Let yourself see
Do you want to learn all there is to color and not just bits and think of hair color differently. With Color by Design,
and pieces? Do you want to learn how color is theorized and learn dive deep into the art of creative, yet functional placement to
about all the principles to writing formulas as opposed to watching enhance your color palette with color formulations that showcase
models get their hair colored? If you want a real color program, you and your work. Complacency is the destruction of creativity!
this is the class for you. Become inspired through this program to give new life to your
every day shading and color blue printing. Light versus dark,
opaque versus translucent and “flipping” your canvases with
ease!
iFoil in Color
Product Club
Sunday or Monday 11:30am – 12:55pm
Coloring Out of Your Mind
iFoil in Color is an inspirational class that focuses on René Antonio, sponsored by
the importance of color. You’ll learn fresh hair color Sunday 2:30pm – 4:00pm
ideas and techniques that produce beautiful, wearable results Monday 10:00am – 11:25am
that you can use everyday in the salon. Adrienne also discusses
professionalism and what she believes leads to success as a Join Scruples Artistic Director René Antonio as he
colorist. takes colorists through the steps to achieving brilliant
multidimensional hair color effects. From avant garde to
everyday street fashions, this three-time NAHA Haircolor
finalist inspires stylists to take their skills to the next level.
Complimentary Nail Education From acrylic to natural, some of the best and brightest nail
technicians and manufacturers converge at ISSE to show you their
Classrooms located in the Hyatt Regency Hotel top techniques.
Electric Filing: New Time-Saving

LeChat Nail Care Products Techniques & Solutions
Regency Ballroom B
Make More $ Doing Natural Nails with Atwood Industries
Soak Off Gel Sunday 11:30am – 1:00pm
Regency Ballroom C Learn about time-saving techniques in using your electric file. Lysa
Sunday 9:30am – 11:00am will show you new bits used to accomplish this and share with
Sunday 3:30pm – 5:00pm – Spanish Version you her experiences and knowledge throughout her career.
Monday 9:30am – 11:00am – Vietnamese Version
Would you like to make more money by updating your services

menu? This class will show you how to add items to your menu Extreme Powder Glaze System
like the “Gel Manicure”, “Gel Pedicure”, and “Semi Permanent Regency Ballroom C
Polish”. We will teach you techniques using Nobility Soak Off
Backscratchers Salon Systems Inc.
Gel that will create beautiful natural nails.
Wow Your Clients with Amazing Nail Extreme Powder Glaze System combines the best of resin
technology with the best of acrylic. A healthier alternative to
Art - Regency Ballroom C traditional acrylic systems, Extreme uses no primers or monomers.
Nail Care Products The results? Less damaging, no harsh odor, very little filing, strong,
Monday 1:30pm - 3:00pm and durable: Results in 30 minutes. Come learn the latest
application techniques on this easy-to-use system.
This class will show you how to create amazing nail art using
the most up-to-date techniques. Learn how to do glitter tips,
outstanding color gel designs, simple yet elegant acrylic flowers
and much more. We will be using art accessories like crazy! Build Your Own Business
Come learn spectacular nail designs that will impress your Regency Ballroom B
clients and make you more money!
Nail Tek, the Natural Nail Experts
Build Your Own Business in a tough economy, a fun, informative,

Waterless Spa Pedicures role playing class incorporating key business strategies, building a
client base, client retention, professional products, merchandising,
Regency Ballroom B exceeding client expectations and more. This class is essential
Jaime Schrabeck, Ph.D., Precision Nails for nail technicians, cosmetologists, salon owners and spa
Sunday 9:30am – 11:00am managers.
Spa pedicures are hotter than ever, but so is the controversy

surrounding the safety of foot spas. Learn how to provide Removable Soak-Off Gel System
extraordinary spa pedicures without the hassle and expense of
a foot spa. Expert educator Jaime Schrabeck, Ph.D. shares the Regency Ballroom C
newest products and procedures to protect the health and safety of CHRISTRIO Premium Nail Products
your clients and yourself. Sunday 1:30pm – 3:00pm
I’m Not Your Nail Girl! Tired of chipped polish or breakage of the nails? Come join
Monday 3:30pm- 5:00pm Christrio’s world-class educational director Christine Le as she
explores and demonstrates the endless possibilities with her New
Want to be treated like a professional? Learn how to act like one in Soak-Off Gel System. This product was uniquely designed for use
this humorous and candid look at life as a manicurist. Salon owner on the natural nail, but can even be used on enhancements. Please
and licensed manicurist Jaime Schrabeck, Ph.D. reflects on her 17 join us and experience this eye-opening opportunity as Christine Le
years in the beauty industry to help you be the best. teaches you how to “Minimize your efforts and Maximize your
profits!”
EZ Flowers the EZ Flow Way
Regency Ballroom F
EZ Flow
Why settle for decals or airbrushes designs, when the art experts at
IBD Soak Off Gels -Regency Ballroom F EZ Flow nail systems can show you the exciting world of 3-D and
IBD imbedded nail art! Treat your customers to unique works of art that
Sunday 3:30pm – 5:00pm are simple and easy to do. With a brush and some colored acrylic
powders, you can create quick, easy and breathtaking designs.
Join IBD, the leader in gel systems, as they introduce the hottest From color fades with glitter to dainty roses for the blushing bride,
innovation in gel technology. Learn all the benefits of a gel system; EZ Flow nail systems shows you how to create, market and LOVE
flexibility, clarity, and no odor with the added benefit of quick and nail art! Join us for this informative and fun introduction to the world
easy removal. No more filing to remove, simply soak-off! Now of nail art and how it can create new clientele, solidify existing
natural nail overlays, tip overlays and even fully sculpted nails clientele and grow your nail business!
can be achieved with the Soak Off Gel from IBD. In addition,
learn about the wide selection of colors in new IBD Soak off Gel
polishes. These beautiful gel polishes provide color that lasts for
weeks and the ability to change within minutes. Ideal for pedicures Nailpro Nail Class, Competition and
too! This exciting class will introduce you to the world of IBD and
all the ways these new soak off gels will make your work easier
Awards Ceremony
and your income greater. Located in the Convention Center
Room 101A
Greening Your Nail Salon
Regency Ballroom B Compete with the Best!
Carla Collier, Nailpro Head Judge
In this challenging business climate, being lean and green will Saturday 6:00pm – 7:00pm
sustain both your business and the environment. Evaluating how
your business impacts the environment is not only the right thing to This class is a must for the first-time competitor, veteran and
do, it’s the smartest thing you can do. anyone interested in competing. Bring your questions and learn
everything you need to know about competing successfully.
E-Filing Simple Safe and Fast The class covers:

Regency Ballroom B • What the judges do
RAM Products Inc. • How points are calculated
Monday 9:30am – 11:00am • What the staff does
• What competition supplies you need
Confidently chose an e-file that fits your needs as well as how to • The fine points of the rules governing the specific competitions
operate it safely. Attendees will learn proper sanitation of bits, how • And what happens during and after the competitions
to choose the correct bit for service needs, and how to use your
e-file with the confidence of a true professional. Plus, it’s a great opportunity to network and pick up pointers from
fellow competitors!
Bio Sculpture Soakable Gel System Nailpro Competition

Regency Ballroom C Monday 7:00am – 2:00pm
Bio Sculpture
Monday 11:30am – 1:00pm For competition rules and to registration visit nailpro.com. All
competitions count toward the Nailpro Cup 2010. Space is
Join us for a demonstration on how easy it is to apply and remove limited.
Bio Sculpture Gel. This is a no primer, no bonder “flexible” gel
system that can be applied directly onto natural nails and tips and
can be used for gel nail extensions: Soaks Off in 10 minutes.
Nailpro Awards Ceremony
Room 102A
ONS Acrylic Techniques with Trang

Regency Ballroom B
ONS
Monday 11:30am - 1:00pm
Trang will share with you his award-winning tips and tricks for
creating beautiful sculptured nails, acrylic designs and tip and
overlay. Don’t miss this master teacher, champion competitor and 43 probeauty.org/isse
all around nail genius in action!
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Complimentary Skin Education Top consultants and manufacturers show you the latest in
Classrooms located at the Hyatt Regency Hotel unless skin rejuvenating techniques! The masters teach you how to
otherwise noted. incorporate the hottest new skin-enhancing practices into your
Complimentary with Expo Ticket Purchase work.
Acne: Identify and Treat Internal

Martinni Beauty Inc. Problems by the Location of Blemishes
New Technology: Tighten Skin From on the Face and Body
Head to Toe Without Surgery! Regency Ballroom F
SAIAN
Regency Ballroom E Sunday 9:30am – 11:00am
Led by renowned educator and Ambassador of Aesthetics
If sagging skin is getting your customers down, recent advances International Association Margarita Saian, this class features a
in skin-tightening technology can lift their spirits & their skin. hands-on demonstration of acne mapping and problem detection.
Monopolar RF & ART (Automatic Resistance Test technology) Learn which internal imbalances, nutritional deficiencies and
is effective & safe in tightening the face, jowls and neck area allergies cause acne, and how to clean the body from the inside
with its unique approach of cooling the outer layer of skin. While out. A certificate of attendance is provided and participants will
heating the deeper layers to cause immediate contraction of be entered in a lottery drawing!
collagen tissue & long term collagen regeneration with a result of
skin tightening & wrinkle reduction.
Non-Surgical Face Lift, Neck Lift, and
Learn How to Earn Big $$$ Removing Collagen Infusion Therapy
All Types of Skin Growth Regency Ballroom F
Regency Ballroom E Monday 11:30am – 1:00pm
Monday 3:30pm – 5:00pm Join this live demonstration of three clinical anti-aging
breakthroughs which deliver dramatic results in 20 minutes.
Learn how to add a lucrative new service to your hair and nail Renowned educator and Ambassador of Aesthetics International
salon, spa or med-spa to satisfy your clients’ requests to remove Association Margarita Saian demonstrates the newest European
all types of skin growths. This class will teach you how to use an facial procedure for lifting and firming the face and neck using
easy-to-operate technology to permanently remove all types of hyaluronic acid, peptides, collagen and a portable multifunctional
surface skin growths such as ruby points, skin tags, age spots, machine. A certificate of attendance is provided and participants will
cholesterol deposits, calcium bumps and some moles in just one be entered in a lottery drawing! Visit SAIAN in booth 907 for live
treatment. A live hands-on demonstration will be given. demonstrations every hour!
Who Else Wants To Get Facelift

Results Without Surgery or Pain? GO Introduction to Airbrush Makeup -
Microcurrent! - Regency Ballroom E From Everyday Beauty to Bridal to H-D
Monday 11:30am – 1:00pm Application - Regency Ballroom F
Temptu
Understand the science behind microcurrent that relates to Sunday 11:30am – 1:00pm
skin and muscles. This class will lead you to an eye-opening
experience, for a non-surgical facial toning and lifting technique. Join Temptu’s lead trainer Levi Vieira as he leads a seminar
An easy, non–invasive result oriented aesthetic treatment. A focusing on airbrush makeup techniques designed to conquer
must-attend lecture with live performance. beauty, bridal, fashion, photography and hi-def television. Through
a live demonstration focusing on application for the high-definition
age, Levi will center on airbrush cosmetics featuring our award
Biomolucules to Plump Lips, Boost winning S/B Makeup.
Collagen, and Against Skin Sagging

Convention Center Room 204
Cosmetica International Miguett
This workshop will provide you an overview of the biopeptides

and other actives with specific functions, namely: moisturizing
and firming the skin, to improve softness and resistance to
gravity.
Skin Diagnosis Prior to the Application Tantalizing Treo for Success
of Moderate to Severe Peels Regency Ballroom F
Regency Ballroom E Gigi
Bio Jouvance Inc. Monday 9:30am – 11:00am
Join Gigi, Clean and Easy, and Ardell for an action-packed
Accurate skin diagnosis is essential in choosing the safe and introduction to three of the hottest services offered in salons to
accurate kind of peel. In this session, we will show how to gain new clientele or retain existing customers! Class begins with
differentiate between dry and psoriasis skin, various kinds of an introduction to the hottest growth category in the industry—faux
acne, skin pigmentation issues & aging skin. We will also discuss lashes. Learn the difference between strips and lashes and why this
& demonstrate various kinds of skin peels from gentle scrubs, service will grow your business. Your next step is to learn how to
enzyme peels to chemical & acid peels. up-sell your lash clientele to achieve perfect brows with Gigi waxing
and then completing the trio for success, Clean and Easy will
introduce you to facial waxing using roll on wax and why this type of
How To Treat Pigmented Skin Safely & wax is ideal if you want to do the full body waxing in half the time of
Effectively pot waxing! Let Ardell, Gigi and Clean and Easy show you the three
steps to success!
Regency Ballroom E
In this hands-on session, we will discuss in full detail the causes

of skin pigmentation, including genetic, environmental, hormonal,
aging and melanin-production imbalance. Various treatments will
be demonstrated and discussed. Chemical products vs. natural
products, side effects of chemical & natural products, who can get
chemical treatments and who you should offer natural treatments to
are part of this session.
Acne & Its Causes -Regency Ballroom E

This hands-on session will discuss in full detail the causes and
characteristics of acne including the different methods of extraction.
An oily skin, from the strictly cosmetic point of view, has an
unattractive shiny appearance, with problems in applying makeup,
which does not adhere well. We will show the products, treatments
and supplements that can either cure or aggravate acne.
Let’s go Botanica - Regency Ballroom C

Physiodermie
Understand the difference between organic, natural and botanical
ingredients. A simplified analysis of organic and inorganic
compounds and chemistry will be discussed as well as the use
of parabens in skincare. This class is a must for those new to the
industry as well as experienced professionals looking for answers
as to how ingredients can affect you and your body.
The Relevance of Morphology &

Preventative Skincare - Regency
Ballroom E
Developed 2,600 years ago, the Morphological interpretation of
humans will shed insight into the uniqueness of all individuals.
This methodology is used to determine the preventative measures
one can take to slow down the chronological and photo-aging
processes. Learn more about you and your clientele and how this 47 probeauty.org/isse
can be a great marketing tool!
ISSE Business Headquarters Learn the ins-and-outs of salon and spa best business practices
Located at the Hyatt Regency Hotel unless otherwise noted
in a special, more intimate environment at the Hyatt. Classes
focus on the business and marketing side of the industry and are
designed to help you reach your financial goals!
PBA Presents Business

Education at ISSE
Located in the Hyatt Regency Hotel
Seaview C
Business of Beauty- The Client Student Business Tracks

Experience Sponsored by
Sponsored by The PBA Foundation
Presented by Ann Mincey
Monday 1:30pm – 3:00 pm Located in the Hyatt Regency Hotel
Seaview C
With all the product choices out
there, imagine what your clients’
experience is. Without a stylist support the How To Be Truly Successful In The
final experience is not what it can be. The Salon Industry Once You Leave
Client Experience with Ann Mincy will help you
educate your clients to continue their salon Cosmetology School
experience at home. Ann will teach from PBA’s Charles Marcus, The Empowerment International
Landmark Business of Beauty: Defining the Sunday 9:30am – 11:00am
Future of Beauty Retailing report. With over 30
years of experience, Ann delivers an informative and inspiring Attention all students! Don’t miss this candid, empowering,
message you can’t afford to miss. You will learn the 8 Steps to thought-provoking and educational presentation on what skills
Retail Success to ensure you are creating the ultimate client and mindset you will need in the 21st Century to truly succeed in
experience. Special show price for the Business of Beauty the salon industry. Charles will share his amazing personal and
Report. See page 45 for details. professional story and journey with you, his business building
insights and practical ideas will challenge and inspire you to be
the best you can be.
PBA Round Tables: 8 Steps to Salon
Sucess Incredible Salon Success
Facilitated by Cary O’Brien Larry Curtis, Taylor Andrews
Monday 11:30am – 1:00pm Sunday 11:30am – 1:00pm
Join Cary O’Brien in a spirited discussion with Learn the personal missions for success; why customer
some of the industry’s most successful salon and satisfaction is worthless; what the true value of a customer is; how
spa owners. Work through some of your biggest to provide incredible customer service; and, how to become
business issues in a small group setting then more successful, make more money and have fun.
share your solutions in this 90-minute, fast-paced round table
workshop. Get answers to your toughest questions:
The Incredible Client Experience
How do I keep my team motivated? Larry Curtis, Taylor Andrews
Is now a good time to hire? Monday 9:30am – 11:00am
How do I boost my retail in this economic climate?
Learn the keys to a profitable career; who is the most important
This session is brought to you by the PBA salon/spa section. person in the salon; some simple tips on branding yourself; how to
exceed your guests’ expectations; and the four steps to a perfect
close.
Employer Brand – The New Talent Bait
Don’t miss television’s Shoreline A
celebrity stylist Tabatha Coffey
Employer branding gives you a competitive advantage. Companies
in the Convention Center that understand employer branding know it’s a vital strategic driver.
Through your value proposition, you attract ideal candidates and
Room 203B compel your workforce to be a powerful advocate - fostering your
ability to maintain market share, maximize profitability, and achieve
Meet and Greet present and future success. Employer branding is a tool to attract,
Sunday 11:30am – 12:30pm hire, and retain the “right fit.”
Come and meet the dynamic and inspiring

television personality Tabatha Coffey. With her Employee Compensation: How to Stay
signature edgy style, youthful energy and exceptional skills as
an artist and educator, Tabatha Coffey is without question the in Business with a New Commission
industry’s golden girl. Don’t miss this exciting opportunity to meet Approach - Harbor ABC
with her personally!
Kassidy’s Salon Management Consulting Co.
Sunday 9:30am – 11:00am Kassidy’s
Tabatha’s Salon Solution Salon
Management
Consultants www.kassidys.com
Learn why the present commission structure is not working and

Convention Center, Room 203B why you need to change. Learn how to make that change to stay in
Sunday 1:30pm – 3:00pm (Owner Edition)
business, creating a win-win for everyone. For all salon owners and
Monday 10:00am – 11:30am (Stylist Edition)
managers with employees.
On TV and in real life Tabatha has been a passionate liberator
of the hairdressing industry and has created a culture of salon Retailing: The Great Beauty Industry
owners that now understand the value of client relations,
cleanliness, management and marketing. In this seminar Tabatha Myth. Is It a Sale Or a Service?
will share more of her secrets to help industry leaders down the Harbor ABC
path to wealth and success. Sunday 1:30pm – 3:00pm
Understanding the relationship of partnering for every salon/spa

How Successful Salon Owners Think & owner, their staff regardless of what you call them. You will learn
the three steps that affect every beauty person’s future; How to
Succeed - And How You Can Join Them generate more $$$ in service through retail sales; What to reward
Convention Center, Room 103B your staff differently to get different results. This class is for any
Milady distributor sales consultant, salon/spa owner or manager or anyone
Saturday 10:00am - 3:00pm wanting to be one. Get the real facts to make great decisions on
your future.
The business environment of the 21st century is facing an entirely
new set of challenges that require a completely new kind of OK, Booth Renting Did Not Work, Now
thinking. By utilizing the high-impact, critical-thinking strategies
of successful spa owners, you’ll learn to catapult your sales, What? - Harbor ABC
change your destiny and crush your competition. This workshop is Monday 11:30am – 1:00pm
crammed full of insider knowledge and critical-thinking techniques
to effectively take charge of your mind and business, and give you I don’t want to make the same mistakes I did before with
a decisive advantage. employees. If you are among those salon/spa owners and
managers that have booth rental and it did not work or isn’t working,
how do you chart a new course of action to remain not only
Branding; It’s More Than a Logo completive but financially strong in today’s beauty industry market?
Shorline A You will learn how to make a change without losing your current
Sunday 11:30am – 1:00pm business; how to protect your investment with employees; and, how
to track your numbers differently to get better results. For all owner/
It’s easy to tell if you have a strong and effective brand: Look at managers and anyone who wants to be one.
the percentage of repeat customers or retention. If either of these
is low, you have a branding issue, or worse, a branding mismatch.
This class will present ideas on how to attract the RIGHT clients 49 probeauty.org/isse
and customers that will gladly buy your product or service and how
to have a competitive edge
Retailing Your Reputation! Grow Your Business from the Inside Out
(Everyone who serves clients) Seaview A
Shoreline A Group 3 Marketing
Empowering You
Monday 9:30am – 11:00am or 3:30pm – 5:00pm
This presentation will explore creative concepts of developing
Learn ways to increase your retail sales and have a team that is
client focused salon marketing initiatives. Don’t think “outside
happy to serve clients with take-home products, understanding
the box;” just make the box a little bigger. This presentation will
that your reputation is based on the clients being able to look
integrate case studies and examples from a cross section of
great between visits. You will learn how to retail for your reputation
upscale salons and day spas and value priced salons.
(not sell a product); A system for increasing retail sales; serve
each client with at home-success systems; increase overall
reputation; set clear expectations; and, track success.
Salon Transcripts Exclusive Classroom
Making Your Business Make YOU Shoreline B
Money (Salon/Spa Owners) -Shoreline A
9:30am or 5:00pm
STX Hints & Habits
This class is designed for salon/spa owners to help prepare for
(exclusive class for ST clients only)
your business success. First we focus on where you are now then
Take away helpful tips and good STX practices to share with your
we turn the focus to where you want to be and how to help you
staff.
get there. We will talk about the value setting goals for you, your
staff and your company, that will set the business up to make you
11:00am
money. Understanding how a clear plan of action works is the key
Build a Front Desk Goldmine
to achieving your desired results. You can only a hit a goal that you
Make your front desk its own profit center by identifying areas of
set.
income directly impacted by the front desk and training your staff to
capitalize on these opportunities.
Creating a FIERCE Front Desk Team
12:30pm
(Owners and FD Staff) - Shoreline B Score Double Profits From Your Inventory
Monday 9:30am – 11:00am Inventory management is all about learning to invest your money
wisely. Whether your inventory is flying off the shelf or collecting
Learn systems to hire train and manage an amazing front desk dust, this class will teach you proven techniques to improve your
team. You will have the tools you need to create a “fierce” front return on investment.
desk team who add the WOW factor to each client’s experience!
Including, how to afford and pay front desk; scripts for success; a 2:00pm
how-to manual; and, hiring for success. Catch Your Email Marketing Windfall
Learn how to build higher client retention and strong client
10 Steps to Your Business SUCCESS relationships via ongoing communications and promotions. We’ll
show you ways to fine tune and enhance your current outreach
(Salon/Spa Owners) - Shoreline A efforts and teach some e-mail marketing basics.
Monday 3:30pm - 5:00pm
3:30pm
In this class we look at why some businesses succeed and others Capture Untapped Revenue - Host a Business Event
fail. Learn how to take your business to new levels and become Increase your salon’s monthly revenue by 20% and become the talk
a successful business owner, making 2010 your most successful of the town. Events can be more than just a good time. Learn step
year. Learn to be a natural leader! Everyone has the ability to by step how to host a successful event and keep everyone wanting
create success when they have the tools. Learn time management; more.
financial management; goal setting; team building; and, work habits
of successful business owners.
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Salon/Spa - Consultation to Closing the Salon & Day Spa - Branding &
Sale - Seaview B Advertising Strategies - Harbor ABC
Durocher Enterprises Monday 9:30am – 11:00am
Monday 11:30am – 1:00pm Build your salon and day spa name, brand and image through
a creative annual advertising and marketing strategy! Oskin will
Differentiating your services and product offerings is essential. present an exciting session to how to take advantage of all the
Learn your unique selling points to distinguish yourself from the newspaper, magazine, radio and TV media opportunities. Learn
competition; target marketing your community to build the right how to best buy advertising & negotiate the best deals. He will
client base; communication styles people use and how to sell discuss the successful creation of brand names, logos, graphic
to them; discover what technology can help you close premium designs, photography and advertising campaigns.
service sales; effectively cross market salon/spa services; three
financial drivers of the salon/spa business. Powerful PR, Media Relations &
Photography Strategies - Harbor ABC
Who Are You Hiring Anyway? Monday 1:30pm – 3:00pm
Seaview B
Sunday 1:30pm – 3:00pm Join this fast-paced session to learn innovative ideas on creating
your own strategic public relations campaigns for consumer and
Do the people you interview have sudden personality beauty trade exposure. Learn how to create and capitalize on
transformations after they start work? Learn how to “hire hard” and professional photography sessions that will promote your hair
“manage easy”. Walk away with a iron clad interview process and services, skin, nail and body treatments. Every salon and day spa
ideas on how to set clear expectations. Discover what benefits and business needs to invest in building their brand and image through
motivation techniques inspire people to be the positive example a consistent marketing and media relations strategy!
Full Circle Business Branding

Salon & Spa Design: Starting or
Seaview B
Monday 3:30pm – 5:00pm Expanding Your Salon - Seaview B
Belvedere USA
What’s your unique selling point? Face the future with confidence. Sunday 11:30am – 1:00pm
Learn how to design a strategic plan that brands an extraordinary Monday 1:30pm – 3:00pm
experience for your clients; how your brand differentiates you and
how to attract your ideal clients. Discover what product line reflects Leslie McGwire will educate you on the new trends and style for
your brand culture most accurately. Are you using public relations to salon and spa design. Leslie, an ASID certified interior designer, will
your advantage? talk about floor layout, retail, space utilization, material and color
choices. The session will end with 30 minutes dedicated to financial
and leasing options to expand or start your business.
Play To Win! Beat The Recession with a
Marketing Driven Strategy - Harbor ABC Starting or Expanding Your Business;
Marketing Solutions A Financial and Leasing Guideline to
Sunday 11:30am – 1:00pm Getting Started - Seaview B
Larry Oskin, president of Marketing Solutions will present a fast-
paced, motivating session to share innovative ideas on how to beat Whether you are a new salon owner looking to start your business
the recession with a creative marketing driven strategy, based upon or an established owner looking to expand, you may be asking
strong customer service techniques and programs. This session is yourself whether the right time is now. In times of uncertainty,
perfect for owners and managers as well as all salon professionals opportunities do exist, and having a solid plan to manage cash flow
whether working on staff or as an independent contractor. Bring during your growth is essential. It is so important to explore finance
a note pad. companies that have the experience and expertise to consult and
advise you along the way.
Stop Whining and Start Mining Magical Mystery
Seaview A Convention Center, Room 203B
Inspiring Champions Jamie Carroll and Modern Salon Learning
Sunday 11:30am – 1:00pm Sunday 12:30pm – 1:30pm
Did you know that building a clientele is one of the biggest
challenges most individuals will face in their salon or spa business? Global Salon EntrepRenéur Award winner Jamie Carroll® and
The good news is that it can be fast, easy and fun when you know Modern Salon Learning, iconic beauty brand with more than 80
how. If you are seeking new and ideal clients then the Stop Whining years in the market, have teamed up to share the very latest on
and Start Mining program is a must. online learning, SEO search for your business, Google ad word
strategy, and much more. You will be able to take away from this
I’m An Artist Not A Salesperson workshop tons of valuable free content you can implement in your
website the very next day. You will also get the chance to win
Seaview A free education at www.modernsalonlearning.com.
You can increase your retail sales without ever feeling like a pushy Taking Your Salon and Spa Business to
sales person again. Find out how fun and effortless retailing can the Next Level - Shoreline A
be when you know how at the “I’m An Artist Not a Salesperson”
seminar.
Charles Marcus,
The Empowerment International Group Inc.
Sunday 1:30pm - 3:00pm
Raising Your Prices With No Fear! Monday 9:30am – 11:00am or 1:30pm – 3:00pm
Seaview A
Monday 1:30pm – 3:00pm Based on Charles Marcus’ thirty years international experience in
the beauty industry, this session will provide insights and thought
Do you worry that you will lose clients if you raise your prices? Are provoking ideas on how to take the participants business to the
you frustrated that you are not getting paid what you are worth? Are next level and truly differentiate themselves as professionals in the
you stopped by fear? If any of these items describe how you are salon and spa business. It will educate, inspire and challenge
feeling then you need to attend Raising Your Prices with No Fear participants of every level.
for your solutions.
Using Technology to Increase Revenue

From H1N1 to MRSA - Protecting Seaview A
Yourself, Your Clients, and Your Prevail Technologies
Business - Seaview C
Barbicide This class will instruct you in the latest trends in computer software,
Sunday 1:30pm – 3:00pm imaging, and the Internet to increase salon and spa product sales,
Monday 3:30pm – 5:00pm develop brand loyalty and augment revenue by providing your
clients with a custom tailored experience.
Your salon/spa is a direct reflection of you, so it makes sense to
keep your image clean. As industry experts, King Research is
focused on keeping you current on bacterial and viral threats and
how you can best eliminate them. From disinfecting your shears
and clippers to developing your own sanitation checklists - we
provide all the information you need to safeguard salon staff
and clientele. This workshop will focus on the myths and facts
surrounding H1N1 and other bacteria and viruses that can find their
way into the salon/spa environment. From H1N1 to MRSA – learn
important and practical ways to protect yourself, your clients, and
your bottom-line. Because clean is always beautiful.
Visit probeauty.org/flu to download the “H1N1 Toolkit for

Salons & Spas” for useful information and practical resources
designed to help you prepare for and prevent an influenza
outbreak in your salon/spa. 53 probeauty.org/isse
Chakra Personality Types Your Business, Your Legacy

Convention Center, Room 204 Convention Center, Room 204
Bertaut Beauty State Farm
Sunday 3:00pm – 4:30pm Monday - 1:00pm – 2:30pm
The entire ambiance of a spa depends on having the right blend of You are probably busy handling day-to-day business at hand, but
energy, personalities and services. Without this flow, business is have you deeply analyzed your risks to ensure your financial well
stifled. You can count on people being true to their nature. Hidden being and future legacy? Have you considered what will happen
within the energy patterns of the Chakra system author, esthetician to your business? What if you decided to retire? If you currently
and Reiki master teacher, Linda Bertaut has developed a unique operate as a sole proprietorship, have you weighed the benefits of
way to understand individual “personality types” and “modes of incorporating your business?
operation”. Knowing the motivations of each personality type will
assist you with repeat business.
Introductory to Trichology
Harbor ABC
Innovations Today
20 salon design winner Tribe Hair Studio
Do you have clients who suffer with the following conditions? Hair
Breakage, Thinning Hair, Receding Hair Lines, Bald Spots, Hair
Loss, Baldness. Rodney Barnett, a certified Trichologist, will explain
how to identify the many types of alopecia and what options are
available for your clients that are suffering with these conditions.
Business Management Class for Salon

Owners and Managers
Hairdresser Career Development Systems
Monday 9:30am – 11:00am - Seaview B
1:30pm – 3:00pm - Shoreline B
Helping salon owners develop powerful businee management skills,

as well as helping hairdressers develop personal growth success
guidelines by learning to work smarter not harder.
Promoting and Marketing Your Salon &

Spa to the Hispanic Market
Convention Center, Room 204
National Latino Cosmetology Association
Major beauty brands have expanded their product ranges to

accommodate the fastest growing segment of the U.S. population—
but getting their business isn’t always easy. The sense of
community and pride that exists among Latinos is key to brand
perception and loyalty. But with a female Hispanic population
predicted to comprise a quarter of U.S. women by 2050, many
global beauty brands have added ranges to accommodate not only
Latinos, but all nationalities.
ISSE 2010 Exhibitor List PBA Members are highlighted in blue
2912 434 1852

411 Salon.com Amber Products B&S Beauty Supply
PH: 209-639-2962 PH: 724-695-1882 PH: 212-693-2646
www.411salon.com www.amberproducts.com www.bns-beautysupply.com
1312 1130 940

44/20 AminoGenesis B.W. Boyd Shears
PH: 562-944-3234 PH: 949-474-9394 PH: 949-474-1911
www.4420.com www.aminogenesis.com www.bwboydshears.com
2915 1751 1140, 1940

A - Product Select Andis Company BaByLissPro
PH: 760-843-0710 PH: 262-884-2600 PH: 203-316-4315
www.allhealthseekers.com www.andis.com www.conair.com
2922 200 2071

ACE Massage Cupping™ Therapy Appearus Products Corp. Backscratchers Salon Systems, Inc.
PH: 828-232-1622 PH: 626-330-8668 PH: 800-832-5577
www.massagecupping.com www.appearus.com www.backscratchers.com
1166 1002 2812

Adoree USA Appointment Book Company Barber’s Only Magazine
PH: 858-354-0034 PH: 818-889-6625 PH: 678-458-5117
www.adoreeusa.com www.appointmentbookco.net www.barbersonlymagazine.com
323 624 2926

Adoro Cosmetics Co., Inc. ARROJO Bargain Store - Beauty Systems Group/
PH: 323-589-7800 PH: 212-242-7786 Cosmoprof
www.adoro.com www.arrojostudio.com PH: 330-468-1955
www.beautysystemsgroup.com
234 212
Agadir International Art Glitter 702, 2195, 2500
PH: 201-261-3757 PH: 928-639-0805 Bass Brushes
www.agadirint.com www.artglitter.com PH: 818-882-4247
www.thehairdocompany.com
3017 711 www.bassbrushes.net
Akzentz- LA Zenkl Products Artizen USA Professional Appliances
PH: 310-530-0080 PH: 847-676-1950 148
www.akzentzla.com www.artizenusa.com BB Couture For Nails
PH: 323-259-9946
701 1965 www.bbnailpolish.com
Allegra M France / PAB / Pour Elle Atlas Wholesale
PH: 323-957-2301 PH: 323-346-0560 2074
www.allegramf.com www.johnnybhaircare.com Beaming White - Teeth Whitening
PH: 360-635-5600
643 1157 www.beamingwhite.com
Alliance Beauty Trade Inc. Atwood Industries
PH: 714-265-1983 PH: 760-944-9884 401
www.nails2000.com www.atwoodindustries.net Beauty Beauty USA Inc./FARAH
Cosmetics
2918 2262 PH: 212-343-1983
AMA Clinical Labs Inc Audrey Morris Cosmetics & Skincare www.beautybeautyusa.com
PH: 845-634-4330 PH: 954-332-2000
www.amalabs.com www.audreymorriscosmetics.com 2193
Beauty Salon Furnitures
843 1334 PH: 626-575-1917
Amazing Shine Nails, Inc. Avlon www.BeautySalonFurnitures.com
PH: 562-946-3630 PH: 800-332-8566
www.amazingshinenails.com www.avlon.com
1122, 1225, 1828, 1928a, 1928b, 2027, 2601 2183
2032, 2926 BIA Academy Bring It Up
Beauty Systems Group/Cosmoprof PH: 800-305-7455 PH: 615-347-5833
PH: 330-468-1955 www.biainternational.com www.bringitup.com
www.beautysystemsgroup.com
1718 331
230 Bio Ionic Cacee
BeautyLove, Inc. PH: 323-525-3001 PH: 714-265-3740
PH: 877-213-6336 www.bioionic.com www.caceeinc.com
www.beautyloveinc.com
704 2185
404 Bio Jouvance Inc. Caflon Company
behindthechair.com PH: 818-548-3578 PH: 310-325-2396
PH: 800-760-3010 www.biojouvance.com www.caflonusa.com
www.behindthechair.com
1376 2064
324 Bio Sculpture Gel USA Cala Products
BeJung Beauty Inc. PH: 949-837-8864 PH: 213-745-5141
PH: 714-680-8879 www.biosculpturegel.com www.calaproduct.com
221 248 3002

Belava, LLC Blaine Labs Inc. Calgel America, Inc.
PH: 818-708-7131 PH: 562-906-4477 PH: 888-435-2787
www.belava.com www.blainelabs.com www.mycalgel.com
1050 414 343

Bella SSN Blinc Inc. Cali Beauty Supply
PH: 323-584-6000 PH: 561-300-2727 PH: 714-658-0977
www.bellassd.com www.blincinc.com
2254
127 2251 California Stylist Newspaper
Bella Via Board of Barbering and Cosmetology PH: 503-297-7010
PH: 801-698-5479 PH: 916-575-7108 www.californiastylist.com
www.bellaviahair.com www.barbercosmo.ca.gov
911
1058 804 Cape Saver
Bellisima International Inc. Body Toolz Inc. PH: 818-493-2591
PH: 888-428-4357 PH: 702-614-7492 www.capesaver.com
www.calgelusa.com www.BodyToolz.com
1331
118 1786 Centrix Service Center
CT & Infinity Corporation Bonika Shears PH: 707-235-7235
PH: 310-963-2691 PH: 770-263-7004
www.toyo-life.com www.Bonika.com 2175
Charlene Products, Inc.
944 418 PH: 630-759-1155
Belvedere USA Corporation Brazilian Blowout www.charleneproducts.com
PH: 815-544-2970 PH: 877-779-7706
www.belvedereco.com www.brazilianblowout.com 1122
Cheap CHI – Beauty Systems Group/
1940 1765 Cosmoprof
Betty Dain Brazilian Keratin Treatment PH: 330-468-1955
PH: 562-866-8273 PH: 561-272-8843 www.beautysystemsgroup.com
www.kbbeauty.com www.braziliankeratin.com
1133
2256 140, 2937 China Glaze
Beverly Hills Skin Products Bric McMann PH: 323-728-2999
PH: 323-266-2777 PH: 562-903-1063 www.aiibeauty.com
www.bhscp.com www.cinderellahair.com
511 2040 430

Christian Cosmetics Columbia Cosmetics Mfg., Inc. Dashing Diva
PH: 619-671-0985 PH: 510-562-5900 PH: 516-621-6565
www.christiancosmetics.com www.columbiacosmetics.com www.dashingdiva.com
903 1140 545

Christrio Conair/Rusk, Inc./Satin Smooth/ Denman, Inc.
PH: 951-808-4731 BaByLiss/Forfex PH: 781-391-3433
www.christrio.com PH: 203-316-4315 www.denmanbrush.com
www.conair.com
3202 2132, 2233
Chromastics 114 Dennis Bernard
PH: 917-375-7741 Create Ion USA, Ltd. PH: 732-308-9932
www.chromastics.com PH: 626-798-4247 www.DennisBernard.com
www.createion.net
509 1448, 1458
Chunbao Industrial, Inc. 1102 Dermalogica Inc
PH: 714-463-4807 Creative Age Publications PH: 310-900-4000
www.chunbaousa.com PH: 818-782-7328 www.dermalogica.com
www.creativeage.com
523, 524, 525, 526, 623, 625 330
Cinderalla Hair 1225 DermOrganic
PH: 562-903-1063 Credit Booth - Beauty Systems Group/ PH: 661-257-4814
www.cinderellahair.com Cosmoprof www.mastey.com
PH: 330-468-1955
817 www.beautysystemsgroup.com 1023
Clairol Professional Design X
PH: 203-351-3826 1518 PH: 888-345-2924
www.clairolpro.com Cricket Company, The www.salonfurniture.com
PH: 415-475-4140
1129 www.cricketco.com 304
Clean & Easy Diamond International Beauty Supply Inc.
PH: 323-728-2999 1952 PH: 702-922-6000
www.aiibeauty.com Crisace Hair Extensions www.obliphica.com
PH: 416-293-8783
608 www.crisace.com 411
Clinical Resolution Lab, Inc. Diamond Towel & Supply Co.
PH: 213-384-0500 1017 PH: 888-886-1288
www.clinicalresolution.com Croc www.diamondtowel.com
PH: 714-521-2255
534 www.turboion.com 2921
CM Hair Dicapac USA, Inc.
PH: 224-392-8966 1370 PH: 310-608-0088
www.cmhair.com Crown Industries, Inc. www.dermaneedle.com
PH: 219-791-9930
1410 www.crownbrush.com 141
CND Dinair Airbrush Makeup
PH: 800-700-4939 118 PH: 818-780-4777
www.CND.com CT & Infinity Corporation www.dinair.com
PH: 310-963-2691
3010 www.toyo-life.com 613
Color Vie Divi International Co. (HairCheck)
PH: 619-399-7974 316 PH: 305-253-9200
www.issueprofessionalcolor.com Dadashie Acne System
PH: 714-915-1337 601
543 www.dadashie.com Divine Trading Co.
ColorSpatch LLC PH: 213-749-2515
PH: 915-833-0572 www.elegantebeauty.com
www.colorspatch.com
223 1462 514
Dolce Milano, Inc. Enzo & Co. Fake Bake
PH: 949-743-1188 PH: 714-429-1406 PH: 918-524-9990
www.dolcemilano.com www.enzomilano.com www.fakebake.com
2250 1409 939, 1477

Donna Bella Hair Extensions Essie Cosmetics, Ltd Falcon International Group, Inc.
PH: 801-608-3578 PH: 718-726-5000 PH: 951-279-1635
www.donnabellahair.com www.essie.com www.falconnipper.com
956 610 440

Double Summit Estetica USA Fan Out Co. Ltd.
PH: 213-453-8131 PH: 201-531-0760 PH: 714-403-7271
www.therhythmtouch.com www.fanout.com
504
402 European Touch 1868, 1773
Dr. Jeff Skin Care / Beauty Attica, Inc. PH: 414-357-7016 Farouk Systems Inc.
PH: 909-923-0832 www.europeantouch.com PH: 281-876-2000
www.dr-jeff.com www.farouk.com
102
1675 Europelab, Inc. 614
Dream Catchers PH: 514-333-8282 Fasham Beauty Center
PH: 310-550-9021 www.derme.ca PH: 310-849-2856
www.hairtech.com www.fashambeauty.com
806
Hyatt Table Eve Hair Inc. 2140
Durocher Enteprises PH: 562-377-1020 Feel Scissors USA
PH: 877-596-0243 www.evehair.com PH: 213-327-9027
www.DurocherEnteprises.com www.feelscissorscom
344
710 Exceon American Beauty Supply 2181
Earthly Body Products PH: 203-767-3033 Fi Hair Gear
PH: 818-993-3880 PH: 905-893-2533
www.earthlybeauty.com 1040 www.fihair.com
Exclusive Salon Distributors
446 PH: 323-584-6000 3113
Efalock Professional Tools Flex 360 Shear Systems
PH: 402-593-0211 2502 PH: 985-875-1008
www.mariannaind.com Export Magazine www.flex360usa.com
PH: 310-317-8716
502 www.exportmagazine.net 639
Elegante Beauty Foil-It (Framar International)
PH: 213-749-2515 204 PH: 905-374-0133
www.elegantebeauty.com Extensions Plus www.foil-it.com
PH: 818-578-7606
3011 www.ExtensionsPlus.com 2910
Ella Hair Straightener.com Fontana Brands - Hairgloss
PH: 305-298-3132 812 PH: 858-356-9128
www.ellahairstraightener.com Eye Kandy Cosmetics www.fontanabrands.com
PH: 435-668-3303
Hyatt Table www.eyekandycosmetics.com 1140
Empowering You Forfex
PH: 812-455-1367 1034 PH: 203-316-4315
EZ Flow www.conair.com
1854, 1953 PH: 323-728-2999
Entity Beauty www.aiibeauty.com 943
PH: 562-866-8273 Frida Nails
www.kbbeauty.com PH: 800-408-5534
www.fridaextensiones.com
1333 1001 108

Fromm International, Jaguar, Andre Golden Rainbow Publishing Hattori Hanzo Shears
PH: 847-264-1208 PH: 888-500-6247 PH: 541-556-6923
www.frommonline.com www.hattorihanzoshears.com
2266
425 Golden Supreme 544
G & M Supply, Inc. PH: 562-903-1063 Haute Beauty International
PH: 213-749-1392 www.cinderellahair.com PH: 714-265-1983
www.gnmsupply.com www.nails2000.com
1667
2058 Grafton Cosmetics 1011
Galaxy Enterprises, Inc. PH: 800-662-5387 Heaven & Hell ISO Tattoo, Inc.
PH: 323-728-3980 www.graftoncosmetics.com PH: 925-556-1900
www.galaxymfg.com www.jmtgroup.com
Hyatt Table
1926a Group 3 Marketing 2034
Garfield International Company, Inc. PH: 952-475-3269 Helen of Troy
PH: 714-690-5958 PH: 915-225-5803
www.garfieldint.com 1158 www.hotus.com
HAI Elite A Division of Angles
612 BeautyCare Group Inc. 1008
Gar-Gano Co. PH: 858-451-3750 Helga Van Dyke Skin Care
PH: 800-869-1646 www.hai-elite.com PH: 714-836-6629
www.earsandshears.com www.HelgavandykeskinCare.com
301
2163 Hair Addictionz 3008
Gavson Salon Classics PH: 623-374-2874 Hi-Dow International, Inc.
PH: 972-840-2273 www.hairaddictionz.com PH: 314-569-2888
www.gavsonsalon.com www.hi-dow.com
307, 308, 309, 310, 311, 312
840 Hair Art 904, 1007
Get a Grip Gloves, Hair Tool Inc. PH: 562-903-1063 Hikari Products, Inc.
PH: 818-889-2201 www.cinderellahair.com PH: 310-516-0350
www.hikariscissors.com
1892 846
Glamour Beauty Supply Hair for Hair, Inc. 1224
PH: 323-655-4567 PH: 909-525-8616 Hold N Touch
www.glamourbeautycenter.com www.hairforhair.com PH: 562-903-1063
www.cinderellahair.com
441 2914
Glitter Therapy Hair Rack 1686
PH: 562-903-1063 PH: 310-275-9895 Hollywood Face Inc.
www.cinderellahair.com PH: 626-285-4218
641 www.hollywoodface.com
1731 HairDiamond
Global Keratin PH: 480-452-4682 629
PH: 305-390-0044 www.hairdiamond.com Hollywood Nail Supply
www.globalkeratin.com PH: 213-680-3898
Hyatt Table www.hollywoodnailsupply.com
2911 Hairdresser Career Development Systems
GMJ Co., Ltd PH: 562-952-9260 403
PH: 310-618-9677 Honda Scissors
www.gmjbeauty.com 303 PH: 310-749-4482
Hair’s How
644 PH: 954-755-6243 1940
Golden Duck Co., Inc./Da Vinci www.hairshow.us HOT Tools
Haircolor Products PH: 562-866-8273
PH: 562-942-1233 www.kbbeauty.com
www.davincicolor.com
1051 3216 2070
HotHeads Hair Extensions by Alan Innovative Med, Inc. JCPenney Salon
Thomas PH: 949-458-1897 PH: 972-431-8790
PH: 800-327-7971 www.imibeauty.com www.jcpenneysalon.com
2923 243 2247

Hovan’s Group LLC Inova Professional Jessica Cosmetics International, Inc.
PH: 61-2-9977-6655 PH: 212-354-9466 PH: 818-759-1050
www.HovansGroup.com www.nanokeratinusa.com www.jessicacosmetics.com
1030 Hyatt Table 101

IBD Inspiring Champions Jessie Steele, Inc
PH: 323-728-2999 PH: 619-280-5070 PH: 510-204-0991
www.aiibeauty.com www.jessiesteelesalon.com
250
2245 ISO Beauty Inc. 1013
Ibiza Hair PH: 818-277-4706 JMT Group
PH: 818-506-1738 www.isobeauty.com PH: 510-489-8368
www.jmtgroup.com
949 1685
IBS Beauty, Inc Instantly Ageless 1848, 2189
PH: 562-222-1200 PH: 509-448-5664 Joewell
www.ibsbeauty.com www.instantlyageless.com PH: 818-999-9199
www.joewell.com
1012 844
Iden International, Inc. It Works! The Ultimate Body Applicator 1221
PH: 562-630-2580 PH: 661-713-1098 JPMS Education – John Paul Mitchell
www.idencosmetics.com www.itworks.net/meltinches Systems
PH: 330-468-1955
133 912 www.beautysystemsgroup.com
IGLITTER Its So Easy LLC
PH: 801-369-4294 PH: 561-279-9922 1223
www.shopjinkys.com www.itssoeasynails.com JPMS School
PH: 714-444-0788
226 603, 1798 www.paulmitchelltheschool.com
Image Derm J & N Enterprises
PH: 818-500-9034 PH: 508-755-9699 1886
www.imagemicroderm.com www.jnxcel.com JRL USA
PH: 305-599-2116
217 443 www.jrlproducts.com
Independent Beauty Suppliers Jaguar Imports
PH: 818-678-0810 PH: 407-278-5555 1826
www.ProUSASupplies.com Kaemark Inc.
615 PH: 512-947-9363
Infinix Shears 1966 www.kaemark.com
PH: 201-475-2209 James Albert Hair Therapy
PH: 949-642-0606 229
1231 www.Jamesalbertsalon.com KAMISORI Elite Shears
Infrashine PH: 416-850-5879
PH: 480-218-2804 2143 www.kamisorishears.com
Jatai/SekiEdge
744 PH: 562-921-9396 1004
INM www.jatai.net Kanan Beauty Supply
PH: 714-779-9892 PH: 818-889-5401
www.inmnails.com 952 www.kananbeautysupply.com
JB Cosmetics
Hyatt Table PH: 951-817-9300 1220
Innovations Today www.janebeauty.com Karg Inc. New York
PH: 214-202-7592 PH: 917-225-9626
www.mikekarg.com
740 1323 947

Kasho - Universal Group Krest Combs Lipo Illusion
PH: 323-589-2600 PH: 978-537-1244 PH: 619-540-9519
www.Universalgrp.com www.krestcombs.com www.lipoillusion.com
Hyatt Table 541 340

Kassidy’s Salon Management Kryolan Professional Makeup Liquid Sunshine
Consulting Co. PH: 415-863-9684 PH: 408-354-0627
PH: 562-432-4462 www.kryolan.com
www.kassidys.com 1126
145 Loma
1725 Krystal Products PH: 360-805-0794
Kayline PH: 562-531-0654
PH: 815-548-8500 1758
www.kaylinebeauty.com 107 Macadamia Natural Oil
Kupa Incorporated PH: 818-859-7870
1940 PH: 714-739-2081 www.macadamiahair.com
KB Beauty Appliance Center www.kupainc.com
PH: 562-866-8273 2501
www.kbbeauty.com 2836 Major League Barber
La Academia PH: 215-669-8357
1232 PH: 949-525-0657
Kenra LTD, Headquarters www.raulmartez.com 1230
PH: 317-698-0500 Malibu Wellness
www.kenra.com 2179 PH: 253-389-9766
Lado Co of America www.malibuwellness.com
1440 PH: 718-886-4150
Keratin Complex Smoothing Therapy www.ladobeauty.com 2157
PH: 561-206-6050 Martin Parson - Intermar Productions
www.keratincomplex.com 142, 2813 PH: 800-576-2249
Ladys Secret www.martinparsons.com
2242 PH: 562-903-1063
Kimmar Furniture Salon Equipment www.cinderellahair.com 1683
Mfg. Martinni Beauty
PH: 310-549-2742 1266 PH: 510-724-9999
www.kimmar.com Lamoon Beauty, Inc. www.martinnibeauty.com
PH: 714-892-9293
847 www.lamoonbeauty.com 347
King Eagle (Canada) Co. Medicool / Isabel Cristina, Inc.
PH: 416-291-1785 211 PH: 310-782-2200
www.king-eagle.com LaSplash Cosmetics www.medicool.com
PH: 626-968-8826
1858 www.lasplashcosmetics.com 1306
Kiss Products Mehaz / Spilo Worldwide
PH: 516-625-9292 1745 PH: 800-347-7456
www.kissusa.com Le Chat/Dare to Wear www.spilo.com
PH: 510-741-9998
2261 www.lechatnails.com/ 1757
KLIX Hair Inc Metropolis Technology, Inc.
PH: 248-563-9999 1118 PH: 818-847-2270
www.klixhair.com Light Elegance Nail Products www.metropolistechnology.com
PH: 541-686-1887
703 www.lightelegance.com 1785
KP Beauty Products Micabella
PH: 909-865-1771 207 PH: 818-709-6900
www.kpmakeup.com Lightstim www.micabella.com
PH: 800-298-4010
www.lightstim.com
3012 1365 508
Miguett USA Nail Labo Niko Cosmetics, Inc.
PH: 954-325-7294 PH: 949-752-1042 PH: 416-840-5927
www.miguettusa.com www.naillabousa.com www.niko.com
2072 1270 530

Milady Nail Tek Nina Inc.
PH: 800-998-7498 PH: 800-676-2457 PH: 302-369-9535
www.milady.cengage.com www.nailtek.com www.ninainc.com
1425 546 2243

Milano Software Nails 2000 International Nobelcrafts
PH: 905-884-4888 PH: 714-265-1983 PH: 408-781-9191
www.milanosystems.com www.nails2000.com www.nobelcrafts.com
1407 1854, 1953 244

Millennium by Harms Software, Inc. Nails Express Nordic HairContrast U.S.
PH: 973-402-9500 PH: 562-263-6245 PH: 310-292-8848
www.harms-software.com www.kbbeauty.com www.nordichaircontrast.com
540 908, 910 3019

MINDBODY, Inc. Nails Magazine & VietSalon (Bobit Norvell
PH: 877-755-4279 Publishing) PH: 615-529-1250
www.mindbodyonline.com PH: 310-533-2550 www.norvelltanning.com
www.viet-salon.com/
611 2239
Miss Professional Nail Products 930 NSI
PH: 310-538-5975 Nancy’s Beauty Warehouse PH: 610-825-1524
www.misspn.com PH: 323-584-6000 www.nsinails.com
618 218 1885

Modern Basic Distributor Napoleon Perdis Cosmetics Inc. NUBAR Cosmetic Products
PH: 604-438-1120 PH: 323-817-3621 PH: 818-241-0519
www.mbbeautysupply.com www.napoleonperdis.com www.bynubar.com
1708 3200 2807

Modern Salon Media National Latino Cosmetology Association Nyce Legs
PH: 847-634-2600 (NLCA) PH: 714-505-8700
www.modernsalon.com PH: 702-448-5020 www.nycelegs.com
www.nlcamerican.org
246 1258
Monroe Hair Care, LLC 209 NYX Cosmetics
PH: 954-370-5088 Natrum / LiPchic PH: 323-869-9420
www.monroebrush.com PH: 951-308-4440 www.nyxcosmetics.com
730 131 407

Moroccanoil Natural Hair Oceana USA
PH: 514-448-8967 PH: 562-903-1063 PH: 213-500-0617
www.moroccanoil.com www.cinderellahair.com www.oceanausa.net
2169 241 442

Morphe Make-up Brush Nexagen Corp Odyssey Nail Systems
PH: 818-262-4998 PH: 562-802-7688 PH: 407-522-5700
www.Morphebrushes.com www.bdelliumtools.com www.odysseynails.com
2726 320 334

MultiView, Inc. Nigel’s Beauty Emporium / Monda Olivia Garden
PH: 972-402-7060 Studios PH: 925-431-3636
www.multiview.com PH: 818-760-3902 www.oliviagarden.com
www.mondastudio.com
1647, 1657
OPI Products. Inc. 1585 803
PH: 818-759-5724 Princess Nails International, Inc. Repechage
PH: 760-949-8565 PH: 201-549-4200
1713 www.princessnails.com www.repechage.com
Orly International, Inc.
PH: 818-994-1001 146 2032
www.orlybeauty.com Pro Spa, Inc. Retail Destination - Beauty Systems
PH: 972-271-0806 Group/Cosmoprof
1639 www.prospa1.com PH: 330-468-1955
Oster Professional Products/Arius www.beautysystemsgroup.com
Eickert Co. 1818
PH: 561-912-4271 Product Club 1476
www.ariuseickert.com PH: 973-664-0565 Revitalash
www.productclub.com PH: 805-256-6131
1480 www.Revitalash.com
Passion Beauty, Inc. 2422
PH: 310-263-7360 Professional Beauty Association 130
www.passionbeauty.com PH: 480-281-0424 Roccon Professional, Inc.
www.probeauty.org PH: 954-282-8107
245 www.beoxusa.com
Patty’s International Books 247
PH: 909-822-6879 Pro-Mate 3013
www.pattysintbooks.com PH: 888-977-6628 Rolling Styler
www.promatetools.com PH: 702-576-2377
Hyatt Table www.kassumi.com
PBA Foundation 1840
PH: 480-281-0424 Q-Voe International 802
www.probeauty.org/about/committees/ PH: 949-455-0576 Rozge’
nmc/ www.q-voe.com PH: 818-885-1910
www.rozge.com
1475 1369
Pedipack Rada Pro, Inc. 1140
PH: 702-375-3759 PH: 415-753-2641 Rusk, Inc./Conair/Satin Smooth/
www.radapro.net BaByLiss/Forfex
2050 PH: 203-316-4315
Pibbs 412 www.conair.com
PH: 718-445-8046 Ram Products, Inc.
www.pibbs.com PH: 732-651-5500 907
www.naildrill.com SAIAN
2809 PH: 323-528-6737
Planet Salon 1925 www.saian.net
PH: 310-659-8789 Ranco Industries
www.planetsalon.com PH: 800-228-5543 1104
www.rhinosalonmats.com Sally Beauty Supply
2920 PH: 940-297-2049
Potions International 2503 www.sallybeauty.com
PH: 310-208-6411 Rare by Ruth Roche
www.potionsintl.com PH: 917-208-3379 813
www.rarenyc.com Salon Biz/ Extended Technologies /
1832 Neill Corp.
Pravana 512 PH: 985-429-9778
PH: 866-883-7094 Reflet Cosmetics, Inc. www.salonbiz.com
www.pravana.com PH: 818-636-9626
www.refletcosmetics.com 1828, 1928a, 1928b, 2027
239 Salon Design Center - Beauty Systems
Prevail Technologies 150 Group/ Cosmoprof
PH: 618-567-5575 Remar PH: 330-468-1955
www.prevailtechnologies.com PH: 800-266-9006 www.beautysystemsgroup.com
www.stayyoungsystem.com
513 604 1725
Salon Transcripts Shark Fin Shears Company Soma Haircare
PH: 818-716-7551 PH: 817-602-4678 PH: 815-548-8456
www.salontranscripts.com www.sharkfinshears.com www.somaorganics.com
2075 1159 424

Salon Vac Shear World International Sorme Cosmetics
PH: 800-832-5577 PH: 212-691-8035 PH: 661-257-2622
www.backscratchers.com www.shearworld.com www.sorme.com
1226 2044 811

Salon/Spaware Software Short2Long Spa & Aesthetics - H2t
PH: 888-260-8111 PH: 941-926-0520 PH: 760-433-3393
www.salonspaware.com www.short2long.com www.h2tspa.com
2902 539 147

Salons on Wheels Simco Products Company Spa Manufacture Direct
PH: 310-613-9426 PH: 562-602-0774 PH: 818-504-3200
www.wix.com www.prosimco.us
609
1470 1310 Stamp Me Fabulous
SalonTech AST Systems SKIN1 by Dr. Gram PH: 310-784-0044
PH: 516-625-9292 PH: 877-754-6308 www.stampmefabulous.com
www.salontech.com www.drgram.com
202
1796 2177 Star Shears
Salonwear Skin-Apeel Co. PH: 732-429-4348
PH: 800-635-3323 PH: 805-370-0771 www.starshears.com
www.salonwear.com www.skin-apeel.com
640
1140, 1940 1009 Starlight Nail Supplies, Inc.
Satin Smooth Sky Limit USA PH: 213-625-1488
PH: 203-316-4315 PH: 516-587-6481 www.starlightnail.com
www.conair.com www.skylimitusa.com
1330
1272 1927 Studex Ear Piercing Products
Scissor Mall Skytools International PH: 310-851-9300
PH: 925-934-9162 PH: 512-718-1158 www.studex.com
www.scissormall.com www.skytoolsintl.com
1267
1510 318 Stylist Wear
Scruples, Inc. Smart Step Salon & Spa PH: 800-288-9327
PH: 952-469-4646 PH: 800-981-4979 www.stylistwear.com
www.scrupleshaircare.com www.smartstepflooring.com
313
144 439 Sun Labs
Select Marketing Smockers PH: 818-577-3621
PH: 413-535-2300 PH: 562-903-1063 www.sunlabsonline.com
www.miginailart.com www.cinderellahair.com
814
1791, 1813 2148 Super Million Hair
Sensei Shear Systems / VIA San So Cap Hair Extensions PH: 714-680-3000
Francisco PH: 818-843-1163 www.smhair.com
PH: 925-439-9149 www.SOCAPUSA.COM
www.onestopsalon.com 941
1687 T.R. International
801 Solano International PH: 714-385-1316
Sensuous Solutions PH: 770-418-7343 www.moujan2000.com
PH: 626-447-8982 www.solanointernational.com
www.sensuoussolutions.com
630 602 2919

T3 Micro, Inc. Tonytail Company / Hair Accessories by Velana K
PH: 310-452-2888 Mia PH: 310-971-8988
wWW.T3MICRO.COM PH: 925-275-9000 www.velanak.com
www.tonytail.com
1229 1813, 1791
Taberco Inc. 706 VIA San Francisco / Sensei Shear
PH: 818-709-6020 Top Secret Hair Systems
PH: 818-760-6977 PH: 925-439-9149
135 www.topsecrethair.com www.onestopsalon.com
Taiwan International
PH: 323-266-4926 314 517
www.taiwaninternational.com TouchSuite Vidal Sassoon
PH: 561-961-1353 PH: 310-255-3321
1739, 2144 www.touchsuite.com www.sassoon.com
Takara Belmont USA
PH: 732-469-5000 633 1725
www.takarabelmont.com TowelDry Wahl Clipper Corp.
PH: 425-463-9014 PH: 815-625-6525
100 www.toweldrymen.com www.wahlpro.com
Tamsco Shears and Intruments
PH: 708-430-7777 1958 3023
www.tamsco.biz Turbo Power Wax n Waxing by Natural Way
PH: 718-445-8046 PH: 818-246-7823
329 www.turbopowerinc.com www.waxnwaxing.com
Temptu NYC
PH: 212-675-4000 1940 326
www.temptu.com Tweezerman Professiional Welljoy International Corp.
PH: 562-866-8273 PH: 626-965-2228
203 www.kbbeauty.com www.welljoy.us
Tessa
PH: 562-903-1063 416 2826
www.cinderellahair.com Ultimate Creations Wellness Education
PH: 323-906-2880 PH: 914-315-6859
Hyatt Table www.infinitealoe.com www.spiriphysical.com
The Empowerment International Group
Inc. 2800 1978
PH: 905-847-2323 Ultimate Give-A-Way White Professional Tooth Whitening
PH: 323-584-6000 PH: 951-587-9050
1972 www.whitetoothwhitening.com
The Hair Shop / Hairpiece.com 1055, 1866
PH: 323-930-4747 Unique Edge 2000, Inc. 447
www.hairpiece.com PH: 858-586-2100 Winning Beauty Supply
www.uniqueedge.org PH: 626-282-3899
3204 www.winninggroup.com
The Midnight Spa Corporation 112
PH: 714-801-1145 Vagaro 1132
www.themidnightspa.com PH: 800-919-0157 Woodys
www.vagaro.com PH: 323-728-2999
124 www.aiibeauty.com
TI Creative Styling 711
PH: 888-466-4192 Valera Swiss Made Professional 2077, 2803
www.ti-style.com Appliances Worcester Reading Company
PH: 847-676-1950 PH: 508-832-2121
1426, 1429 www.artizenusa.com www.haircentral.com
TIGI
PH: 469-528-4453 1926b 1844
www.tigiprofessional.com Veeco XFusion
PH: 312-666-0900 PH: 203-221-7171
www.veecomanufacturing.com www.toppik.com
ISSE would like to thank all the
2010 ticket sellers
1358
Young Nails, Inc. Sally Beauty Supply
PH: 714-992-1400
www.youngnails.com
240
Yuko CosmoProf/Beauty Systems Group
PH: 310-270-4820 West/Artistic
www.yukobeauty.com
122
Z-Distribution Inc. / H2O Naturals
PH: 408-694-3860
Armstrong McCall Professional Beauty
www.h2o-naturals.com Supply
2253
Zerran International Corporation
PH: 818-897-5494 Bella Spa & Salon Distributor
www.zerranhaircare.com (Ultimate Beauty Companies)
Elegante Beauty
Exclusive Salon Distributor

(Ultimate Beauty Companies)
Glamour Beauty Center
Long Beach Hairdresser Guild
Nancy’s Beauty Warehouse

Passion Beauty
Patty’s International Books
viaBeaute
ISSE Ticket Policy
The Professional Beauty Association (PBA), producers of
the International Salon & Spa Expo (ISSE), is committed to
providing a professional atmosphere. Please be aware that
ISSE is only open to licensed salon/spa professionals and
cosmetology students and instructors.
You will be required to show proof of license and

photo identification at the entrance of the show.
ISSE would like to thank all the
Accepted credentials include: 2010 sponsors:
• Salon/Spa business license denoting salon/spa
ownership
• Cosmetology, Nail Technician, Esthetician, Massage

Therapist license
• PBA Member Card / NCA Member Card
• Sally’s Professional Card (red)
• Maly’s Card (blue)
• CosmoProf Proclub Card
• Cosmetology School Business or State License
• Cosmetology School Student ID card or letter from

certified instructor on school letterhead verifying
enrollment
• Business card from a legitimate salon with your name

imprinted on it
• Letter from salon/spa owner on certified letterhead

(including owner’s business card) verifying employment
• Paycheck stub or W-2 form with your name and salon

name imprinted on it
• Other appropriate license denoting you as a member of

the professional beauty industry
®
All above credentials must be accompanied by a photo ID.

No children under the age of 16 – including infants – will
be allowed on the show floor or in classrooms. No rolling
carts or bags with wheels are permitted on the show floor. A
complimentary cart and/or bag check will be located at both
entrances.
Long Beach
While in town for ISSE, discover the shopping, dining, arts and
nightlife Long Beach has to offer. Extend your stay to enjoy
a day at the Aquarium of the Pacific, a tour of the majestic
®
Queen Mary Hotel or a bike ride at sunset. ISSE is centrally

located to all Southern California attractions and a boat
ride away from Catalina Island. Long Beach is definitely the
place to start your Southern California adventures. For more
information on what to do while in Long Beach, check out
visitlongbeach.com.
LEGEND
Ann Minc ey
Chief Spokesperson
REDKEN 5th Avenue NYC
ICONS
Sonya & Christopher Dove
Wella Creative Directors
ICON
Robert Cromeans
JPMS Global Artistic Director
Platinum Sponsors
Hyatt Regency Long Beach

Long Beach, California
Saturday, January 30, 2010
is a
Event
7:00 - 10:00 pm
$150 Per Person — NCA and PBA Members

Gold Sponsors
$175 Per Person — Non-Members
Silver Sponsors
Ticket Includes Cocktail Reception and Dinner
For tickets and information call 800.468.2274, or email:
nca@ncacares.org or visit ncacares.org
Produced by: In Cooperation With: At the:
booth 1731
PRO LINE
Functional Keratin
intl: +1.951.858.5700
Tm
Hair Taming SySTem
Distribution@globalkeratin.com
www.globalkeratin.com
Los angeles Distributor:

STraigHT WOrLDWiDe
Tel: +1.888.818.3240
Smooth.
radiant.
revitalized hair.
O k
With organic bioactive keratin
B
www.globalkeratin.com
Help us celebrate our first five years.
Five years ago, we launched Entity Beauty with one idea in mind. To become the first
nail care company built by artists. With products and education programs designed to meet
the needs of our fellow artists. Through five years of passion and partnership, our mission
has never changed. To elevate the art of nail design and enhance the creativity
of nail artists. Please stop by. It’s our birthday but the celebration is about you.
Entity Beauty. Booth 1854.
BOOTH #608

Isse 2010

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The Professional Beauty Association Presents

Harmony_Ad_ISSE_Jan_10.indd 1 11/24/09 11:26:47 AM

Discover the Opportunities at ISSE 2010 Dates and Times

Technical Theater Table of Contents

Complimentary Education Schedule 8

LFG Fashion Photo Shoot by the Masters Latino Fashion Theater 22

Hands-On Education Wellness Education 30

Show Floor Map 36

Complimentary Education Complimentary Skin Education 46

International Fashion Theater Technical Theater

Sunday, January 31 Sunday, January 31

9:30am – 10:10am 9:30am – 10:25am

10:15am – 10:55am 10:30am – 11:25am

11:00am – 11:40am 11:30am – 12:25pm

Monday, February 1 9:30am – 10:25am

3:00pm – 3:40pm LFG Fashion Photo Shoot

10:00am – 1:00pm - Room 201B

10:30am – 11:25am Monday, February 1

Monday, February 1 Massage and Wellness

10:30am – 11:25am 9:30am – 10:30am - by ACE Massage Cupping™ & MediCupping™

12:00pm – 12:55pm 11:00am – 1:00pm

1:30pm – 2:30pm 2:00pm – 6:00pm

2:30pm – 2:45pm Monday, February 1

Complimentary Hair Education

11:30am – 1:00pm - Room 102A

11:30am – 1:00pm - Room 102B

Complimentary Hair Education

11:00am – 12:30pm - Room 204 Complimentary Color Education

11:30am – 1:00pm - Room 103C Sunday, January 31

11:30am – 1:00pm - Regency Ballroom B

1:30pm – 3:00pm - Regency Ballroom B

Saturday, January 30 1:30pm – 3:00pm - Regency Ballroom C

9:30am – 11:00am - Regency Ballroom C

Monday, February 1 1:30pm – 3:00pm - Regency Ballroom F

9:30am – 11:00am - Vietnamese Version - Regency Ballroom C

Complimentary Skin Education 9:30am – 11:00am - Shoreline A

Monday, February 1 9:30am – 11:00am - Seaview B

1:30pm – 3:00pm - Convention Center Room 203B

Sunday, January 31 11:30am – 1:00pm - Seaview C

3:30pm – 5:00pm - Shoreline A 12:00pm – 1:00pm - Convention Center Room 203B

3:30pm – 5:00pm - Seaview B 1:00pm – 2:30pm - Convention Center Room 204

11:30am – 1:00pm - Shoreline A 3:30pm – 5:00pm - Seaview B

11:30am – 1:00pm - Seaview A 3:30pm – 5:00pm - Seaview A

3:30pm – 5:00pm - Harbor ABC

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Don’t miss 2009 NAHA Fashion Forward winner, Fusion Tools

Catwalk Volume Collection

Trend-Focused Scissor &

Martin Parsons’ Special Long Look, Learn + Ask; Dry Hair

Thousands of hairstyles are based on a small number

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Faatemah Ampey Meet BE at ISSE 2010!

Ultimate Beauty Companies Makes Dreams Come True!

“ViVa Kahlo” Alternative Ways for Creative

Alfaparf Milano’s “Surreal Red” trend collection is an

Planet Salon Educators,

Limited Seating – Reserve your spot