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Ken Klapproth
Vice President, Product Marketing

Connect. Collaborate. Innovate.

Connecting engineers on-demand to the

information, insights, people, &
expertise needed to accelerate product
development.

Nothing [Plows] Like a Deere

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Nothing Runs Like a Deere

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Nothing Runs Like a Deere

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Opportunity to Innovate in Developing Products

Market
Analysis

Technology / market landscaping

New Product
Development

Design a new product or system

Product
Improvement

Diagnose and fix product defects

Risk
Management

Identify potential failure points

Leverage
IP

Understand trends and evolutions

Design a hybrid system

Improve product to achieve a specific goal

Develop risk mitigation strategies

Patent strategies
Find new markets for existing IP

Product Development Process

Product Portfolio
Management.

Support &
Service

Market Rollout/
Launch

Production
Planning

Master Innovators
Goldfire Innovator

Sourcing &
Supplier Control

Change Control,
Mfg Planning

Engineering &
Detailed Design

Conceptual
Design

Market
Assessment

A Community That Innovates

Strategic Collaborators
Goldfire Connect

The Goldfire
Platform

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The Foundation for a Community of Innovation

Innovation Intelligence Platform
Patented Semantic Question Answering Engine

Connects People To All Resources For Innovation

Content: Internal, external, across language & format

Market trends: Competitors, technology, industry
Communities: X-discipline, internal/external experts
Automated tools: Solve problems, fix/prevent defects,
generate optimal ideas
Researcher

Internal

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External

ITA

Methodologies

Semantic Engine

Goldfire
Intelligence

Goldfire Modules
Goldfire Connect

Goldfire Innovator

Research Focused Product

Knowledge Enablement
Collaboration
Market/Technology
Assessment
Strategic Collaborators
Solve Daily Problems
Daily/Hourly Frequency
Operational Efficiency
Eliminates Redundancy
Reclaim Wasted Time
Leverage Tribal Knowledge
Silo Environments, etc.

Full Featured Product

Concept generation
Problem Solving
Methodologies

Master Innovator User

Next Generation Products

Project Initiation
Find/Quantify Break

Through Ideas

Goldfires Semantic
Difference

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Keyword Search Ill-suited to Product Development

Yet these contaminants can falsely trigger the sensor if they build up on the
included emitter or receiver. To prevent such false triggering manufacturers
incorporate an alarm output into the sensor circuitry.

trigger
emitter
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prevent

receiver
falsely
sensor

contaminants

Relationship between words unknown

Google cannot
discern the difference

Semantic Technology Unique to Goldfire

Yet these contaminants
contaminantscan
can falsely
falselytrigger
triggerthe
thesensor
sensor
sensorifififthey
they
theybuild
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buildup
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on
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manufacturers
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incorporate an
incorporate
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thesensor
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Manufacturers
Subject

sensor
Whole

contaminants
Cause

incorporate
Action

includes
Consists of

trigger
Produces

alarm
Object

receiver
Parts

sensor
Effects

Purposefully Tuned for Product Development Delivers Relevant Answers

Goldfire Connect

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Introducing Goldfire Connect

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Introducing Goldfire Connect

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Knowledge
Enablement

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Researcher Capabilities
Precision Access to Relevant Concepts
Question-Answering Technology
Understands meaning of natural language content
classifies & matches questions to answers based on
concept categories or types of questions
Knowledge Navigator
Explore, discover and analyze facts based on relevant
concept categories
Research Guide
Capture, synthesize, and collaborate the process of
navigating and discovering facts and answering
questions

Researcher Benefits
Find solutions to product requirements & functional questions
See answers in order of ranked relevancy
Explore concept categories & topic lists
Optimize & accelerate research efforts
Leverage corporate expertise & avoid re-inventing the wheel or
repeating past mistakes
Access concepts outside area of expertise
Surface key concepts without sifting through piles of irrelevant
results or lengthy documents
Minimize design cycles & rework costs
Research concept feasibility & prior usage
Ensure only validated ideas go to development
Capture research thinking & rationale
Collaborate & communicate research activities

Question Answering Delivers Answers Others Cant

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Question Answering Delivers Answers Others Cant

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Question Answering Delivers Answers Others Cant

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Question Answering Delivers Answers Others Cant

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Answers to the Questions You Dont Think to Ask

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Answers to the Questions You Dont Think to Ask

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Answers to the Questions You Dont Think to Ask

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Far Beyond Your Browser History

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Collaborate Across the Globe and Languages

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Collaboration

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Goldfire Collaboration Capabilities

Collaboration Repository
Project coordination; Model & Report Libraries
Automatic concept re-use from stored projects
Community Problem Sharing
Context sensitive problem-solving discussion threads fully
integrated throughout Goldfire
Threads semantically processed for reuse
Expert Identification
Profiles of employee expertise created via semantic analysis
of available documents
Questions routed to the appropriate Experts
Visibility & Notification
Status & statistics of projects, queries & problem-sharing
activities across the company

Goldfire Collaboration Benefits

More efficient use & reuse of people resources
Connect people with people based on what they know
Better leverage cross-functional, cross-language teams
Faster & easier to communicate & collaboratively solve
problems
Automatically leverage enterprise community dialogues
Integrate & support research and problem-solving activities
Capture & reuse discussions as innovation information asset
Automatically leverage past problem-solving models
Know what your corporation already knows
Avoid rework, reinventing the wheel, repeating past
mistakes
Get the optimal solution in an accelerated time-frame

Collaborate for Better Solutions Faster

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Collaborate for Better Solutions Faster

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Market/Technology
Assessment

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Innovation Trend Analysis Capabilities

Identify a companys core technologies & key inventors

Company profile analysis

Compare innovation profiles of multiple companies

Competitive analysis
Identify established and emerging technology trends,

and the key companies involved

Technology analysis
Assess a technologys value or roots

Backward and forward patent citation maps

GOLDFIRE INNOVATOR

Innovation Trend Analysis Benefits

Enhance future technology planning & strategy
Understand competitors & their technology directions

Validate the feasibility of ideas

Understand make vs buy opportunities
Break into new markets; work around blocking IP
Protect, leverage & extend your own IP

Discover & Understand Market Trends

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Compare & Contrast Companies IP Activities

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Analyze Technology Trends

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Summarizing the Goldfire Impact

Internal
External
Goldfire
Intelligence

Access Relevant
Content from Almost
Any Source

Transform it into
Actionable Engineering
Intelligence

Inside or Outside your

Organization:
ECM systems
PLM/PDM repositories
Email
Intranets
Network Drives
World Wide Web
Goldfire Intelligence

Goldfires Patented
Technology:
Reads and understands
every document,
transforming it into
meaningful engineering
intelligence.

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Knowledge Enable
Knowledge
Enable
Collaborative
Critical
Engineering
Engineering Activities
Activities
Understands and
Understands and
Supports:
Supports:
R&D
R&D research
Market
Product development
Product improvement
Technology analysis
QA
Problem solving
Patent research
Expert identification

Reduce Costs / Increase

Revenues
Benefits:
Faster time to market
Reduced costs
Better solutions
New markets
Knowledge reuse

Free Trial on Springer Premium Content

SpringerLink: Leading global collections on science,

engineering, medical, biomedical, & chemistry

60 days beginning Feb 1st
Goldfire index automatically available to customers in
Europe, the Americas, parts of APAC
Research results link to Springer website for content

Find out more:

http://InventionMachine.com/Springer

Wrap Up

Company at a Glance
Invention Machine is the leader in semantic
research featuring advanced Q&A technology
World-class, patented semantic engine
Goldfire: First application targeting
collaborative product development
Award-winning software provider
with hundreds of customers in more
BLUE GLOBE
than 40 countries
INSTEAD
Based in Boston, with offices in six
countries and a global network of
distributors and partners

Join Us Again in February for a Case Study!

Topic: Goldfire: An Effective Tool for

Technology Scouting

Date: Wednesday, Feb. 22nd

Time: 10:00AM EST

Guest Presenter: Alain Jacques,

Associate Director of External

Innovation, Colgate-Palmolive

Interested in learning more about the Springer trial ?

Please visit InventionMachine.com/Springer

Contact Information
Web: InventionMachine.com
Email Ken at: KKlapproth@InventionMachine.com
Phone: +1.617.305.9250

Social Media:
@InventionMachin
http://www.linkedin.com/company/Invention-Machine

http://www.YouTube.com/InventionMachine
http://www.facebook.com/InventionMachine