1.

0Executive Summary
The history of Algeria takes place in the fertile coastal plain of North Africa, which is often
called the Maghreb (or Maghrib). North Africa served as a transit region for people moving
towards Europe or the Middle East, thus, the region's inhabitants have been influenced by
populations from other areas. Out of this mix developed the Berber people, whose language
and culture, although pushed from coastal areas by conquering and
colonizing Carthaginians, Romans, and Byzantines, dominated most of the land until the
spread of Islam and the coming of the Arabs.
Fireworks, Asia's Largest Trade Media Group

With our strong in-house database built by our publications, our exhibitions division, and
reinforced by the support of the various government organizations and trade associations, we are
proud to be one of the leading marketing resources in the South East Asia industry.
FBI is currently rated as one of the leading trade publishers in South East Asia with
branches in 7 countries namely: Singapore, Indonesia, Malaysia, Thailand, China,
Vietnam and Taiwan. Some of the publications include: Indonesia Palm Oil Directory,
Asia Palm Oil Magazine, Aviation Magazine, Natural Gas Magazine and Oil & Gas
Today Thailand.
From serious industrial exhibitions to fun commercial events, we want you to come
away from it with BIG ideas and new key contacts. Thats how we contribute to the
business communities we serve. Everywhere.

Customer service exceeding expectations transparent and open relationships - Integrity

Creativity inventive concepts and design loving everything about our business and people
Fun Growth nurturing continual business success our standard signature Quality
Our experience, skill, creative vision and commercial drive have built a portfolio of
successful international companies who exhibit with us. Our innovations at shows
have helped to Breathe Life into our exhibitors. Our exhibitors say we have the
Midas Touch with eventsits a compliment we take with a pinch of salt and an
encouragement to work harder for you.
We firmly believe in the creative power of the right brain. Were a creative
organization and use design, story, play and meaning to make our events
stimulating experiences that help shape your big ideas into reality.
SAFEX Expo Centre, Algiers, Algeria
we are unique , we are new breed

2.0Body of Proposal
2.1History of Algeria

The Evidence of the early human occupation of Algeria is demonstrated by the discovery of 1.8
million year old Oldowan stone tools found at Ain Hanech in 1992. In the year 1954 fossilized
Homo erectus bones were discovered by C. Arambourg at Tern fine

that are 700,000 years

old. The Neolithic civilization ( marked by animal domestication and subsistence of agriculture)
had developed in the Saharan and Mediterranean Maghrib between 6000 and 2000 BC. In the
year 4000 BC indigenous people of north Africa( known as Berbers by Romans) had
influence the people of Algeria following the colonization of Phonician, Roman , Vandal ,
Byzantine , Arab, Turkish , and French invaders.
In the 8th and 11th centuries Islam religion start to influence changes in social and
economic relation , establish rich culture and provide a powerful idiom of Political
Discourse and organization in the North Africa. The last invaders of Algeria which is
French rulers start to take place in July 5 1830-1962. The war of Algeria independence
begin on November 1 1954 by the National Libertion Front army which are consider as
brutal and long . The war came to end in 1962 and French invaders declared Algerian
independence on July 5.

2.2Vision, Mission and Capabilities

Vision
Aim to present brands in best way that they deserve within the constraints
time , space and resources .

Mission
To provide high feasible method of communication for our
customers and target audiences thus value adding to achieve
optimum result

Capabilities
Sayam Event Company has dedicated team of professional managers, designers
and craftsmen are candidates of the highest caliber. They are united with a desire to
exceed your expectations, ensuring exemplary form, function and effectiveness of each
solution.
With that, Sayam Event Company provide end to end project management that includes :

Conceptualization & design

Budget planning
Research
Strategic planning & development
Fabrication
Logistics (freight / transportation)
Installation & dismantling
Project management

As experiential marketing specialists, we make sure that no brand will be marketed in

the same way. Rather it will be determined by how remarkable the impact will have on
customers. Its about creating an unforgettable customer experience with your brand. Its
more than brand loyalty. Its about establishing brand devotion.

Taste the freshness today

Each project within our management is guaranteed to succeed with the promise of our
core values F.R.E.S.H commit that every Sayam Event Company is :
Forward looking
Goal oriented, possessing vision, always seeing things in full
perspective, staying alert, anticipating challenges and planning in advance. Face
challenges head on with confidence and determination.
Resourceful
Self driven, solution oriented, shrewd thinking with sound decision
making, possessing initiative and the ability to accept responsibility. Positive,
optimistic and passionate, emphasizes on pride in workmanship.
Earnest in details
Great communicators ; the ability both to listen and to be understood
having an eye for detail to placing high importance on accuracy and quality.
Never take things for granted, always checking, clarifying and supervising.

Swift
Quick and astute in responding, reacting readily to challenges with
confidence, working smart with efficiency and effectiveness, ability to set
priorities, working creatively, diligently and in well organized manner.
Honest
Integrity of character and respect for ones self and others, great team
spirit and the ability to build trust and brainstorm effectively. Love for learning
and self-improvement, aspiring to pursue happiness.

2.3Background of Company

Fireworks Trade Media Group is one of South East Asia's largest independently owned trade
media company. Established in 2008, it is currently made up of 4 different business divisions:

Fireworks Exhibitions and Conferences (Trade Exhibitions)

Fireworks Business Information (Trade Publications)

QUIK Fairs (Industrial Roadshows & Niche Events)

JUZ Talk (Trade Conferences & Forums)

In a mere 4 years, we have grown leaps and bounds with our own international offices spanning
in 9 countries namely: Indonesia, Malaysia, Thailand, Singapore, China, Taiwan, Vietnam,
Myanmar and India. Bold expansion moves one may say, but we have since silenced the critics
with excellent response from our media and our commitment to give our customers the
relationships and big ideas to do different and better business remains unchanged.
The Fireworks Trade Media Group, one of Asias largest trade media company was
founded in 2005 with publishing as its core business and ventured into trade

exhibitions in 2009.
Headquartered in Singapore, it is currently made up of 3 independent business
divisions namely: Fireworks Exhibitions & Conferences (FEC), Fireworks Business
Information (FBI) and QUIK Fairs.
Since its inception in 2005, the group has since established its international offices
in: Singapore, Malaysia, Indonesia, Thailand, China (Guangzhou) and Taiwan
(Taichung). With an annual turnover of more than USD 12 Million per annum,
Fireworks is one of the largest private owned trade media group in South-East Asia!
Vietnam office which is scheduled to be up in mid 2012, would allow the Fireworks
Trade Media Group to capture a major slice of the South-East Asian market!
Mission To be the leading trade media provider in Asia.

VIP PATRONS LIST

2.4Credentials and Accolades

Accolades

Quality, Environmental and Safety Certifications

Sayam Event Company HQ and Singapore offices were ISO certified in
accordance to the Integrated Management System Policy. The drilling internal and
external audits proved be well worth the effort as soon as the certification was
promptly issued upon completion on 23 May 2011.

International Creativity Awards

For the 42nd year running, hundreds of advertising work from America and all
points of the global have spilled in for judging by advertising and design
professionals from international agencies to vie for the highly coveted Creativity
International Awards reputed by its heritage.
Sayam Event Company has made 3 submissions and received a gold award
and 2 silvers. The gold award went to its revamped business card artwork under the
Branding Corporate Identify category. The silver awards went to works done for
Sayams retainer client Prolinks brand awareness print campaigns.

The Entrepreneur of the Year Awards

Inaugurated 21 years ago, The Entrepreneur of the Year award salutes and
honors Singaporean entrepreneur who have shown great achievement in their fields
of expertise. This award is held as one of the most prestigious business accolades in
Singapore and is the oldest award for entrepreneurship. Candidates go through
stringent judging processes of corporate assessments, interviews and site visits by
astute professionals who would determine the winners.
A total of 15 candidates from various industries ranging from food &
beverage, advertising, MICE to dentistry, just to name a few, were award and one of
them was Sayam Event Company .

Rawr Awards
The inaugural business events awards known as the Rawr Awrds 2013,
initiated by Malaysia Convention and Exhibition Bureau (MyCEB) and Malaysia
Association of Convention and Exhibition Organisers and suppliers (MACEOS), was
designed to recognize and reward excellence in the Meeting, Incentive, Convention
and Exhibition industries.
It sets new benchmarks and levels of professionalism in the MICE industry.
Sayam Event Companyi n Malaysia was awarded with The Event Management
Company Award for Excellence and Environmental Initiative Award, Excellence and
Business Events Products and Services Award for excellence.

Communicator Awards
One of the largest awards of its kind in the world, the Communicator awards
recognizes big ideas in marketing and communications. Founded nearly two decades
ago, it is sanctioned and judged by the International Academy of Visual Arts (IAVA),
an invitation only group consisting of top tier professionals from acclaimed media,
communications, advertising, creative and marketing firms.

Spirit of Enterprise Awards

In two consecutive years radius has been acknowledged for its entrepreneurial
spirit. A year after the company conferred the Entrepreneur of the Year award 2009, it
was one of thirty nominees who was honored the Spirit on Enterprise Award
organized by a non-profit organization is spirit of Enterprise, with a mission to inspire
the young generation and aspiring entrepreneurs in Singapore. The award was
presented on 15 November 2010 at a gala dinner held at Grand Hyatt Hotel, graced by
Mr Lee YI Shyan Minister of State for Trade and Industry and Manpower.

Our pursuit of excellence

Milestones
o 2014
Formed digital technology services company RG Tech Multimedia Creative
Co.Ltd. and established production facilities Sayam (Shanghai) Display &
Construction Co.Ltd in shanghai.

o 2013
Selected by the International Academy of Visual arts as a 2013 Communicator
Awards Winner (Excellence & Distinction)

o 2011

Inauguration of Sayam Building @ 13 Ubi crescent Singapore, attained ISO

and Bizsafe level Star certification

o 2010
Incorporated Sayam Dubai and was honored spirit of Enterprise Award

o 2009
Conferred The Entrepreneur of the Year Award
o 2008
Incorporated Sayam Beijing
o 2007
Celebrated 10th anniversary, Established Vision for Next 10 years and
launched New Corporate Identity
o 2006
Incorporated Sayam Singapore
o 2003
Incorporated Sayam Shanghai
o 2002

Incorporated Sayam Malaysia and founded BRAIN International

(Thailand, Korea, Taiwan, Indonesia, India)

o 1997

Founded Sayam Thailand

3.0Event specific information

3.1Objectives
The Algeria National Army is the constitute military forces of Algeria . They
consist of Algeria armed forces, navy forces, and Air forces. It also incorporates
various paramilitary forces.
On 19 June 1965, Houari Boumdienne deposed Ahmed Ben Bella in a military coup
d'tat that was both swift and bloodless. Ben Bella "disappeared", and would not be
seen again until he was released from house arrest in 1980 by Boumdienne's
successor, Colonel Chadli Bendjedid. Boumdienne immediately dissolved the
National Assembly and suspended the 1963 constitution.
In order Sayam Event Company organize the exhibition of the army in Algeria.The
Sayam Event Company want to do the army exhibition for establish the uniqueness of
army, the pride of army, hardship of army and army machines. So, Sayam Event
Company organize an event called Algeria Army Expo 2015.

3.2Scope of work

Plan the event in correct scope to deliver the event in successfully.

Evaluate and analyze the event in the country.
Create the budget and expenses for the event.
Responsible to create and manage a good team to work together until the event

finish.
Deliver the event the correct time.
Create a relationship with the event vendors.
Develop, manage and execute master event logistical plan and time line.
Direct and manage on site event set up and clean up.
Manage the event brief including analyzing surveys as well as recommended

3.3Themes and Design

Theme for Algeria Army Expo 2015 has an extensive knowledge of army.
Green is the color of life, renewal, nature and energy. Green is associated with meanings
of growth, harmony, freshness, safety, fertility and environment. It also traditionally
associated with money, finances, banking, ambition, greed, jealousy and Wall Street.

TAE
Algeria
ARMY
EXPO 2014

3.4Site / Venue assessment

Algiers (Arabic: , al-Jazer; Algerian Arabic pronunciation:
Dzayer, Berber: Dzayer tamanet, French: Alger) is thecapital and largest city
of Algeria. According to the 1998 census, the population of the city proper was
1,519,570 and that of the urban agglomeration was 2,135,630.[1] In 2009, the
population was about 3,500,000. An estimate put the population at about 3,574,000 in
2010

3.5Resources required
The resource required in this event such as facilities, equipment, supplier and
deliver. To do the resource requirement available in sheet below:
No
1

Activity
Design of brochure

Resource
In computer

Brochure review

Copied of draft brochure

Color printed
Meeting room with projector
Review the design
Printed brochures
Color photo copies

3.6Marketing and promotional services

Promotion is refers to raising customer awareness of a product or brand, generating

sales, and

creating brand loyalty. Promotion is also found in the specification of five promotional mix or
promotional plan. These elements are personal selling, advertising, sales promotion, direct
marketing and publicity.
Advertising in business is a form of marketing communication used to encourage, persuade or
manipulate an audience to take or continue to take some action.

3.7Budget
Algeria Army Expo 2015 Budget

NO

DESCRIPTION

DZD

UNIT

TOTAL ()

Marketing

Brochures
Flyers
Advertising TV
Radio

300
320
10,000
20,000

500
500

150,000
160,000
10,000
20,000

340,000
2

Food & Beverage

Breakfast
Lunch

7
10

Program Development
Display
Speaker
Moderator
Media

10,000
250
3,000
5,000

500
500

3,500
5,000
8,500
10,000
750
3,000
5,000
18,750

Facilities
Logistic
Safety & security
Hotel
Clean up of expo

500
300
3,000
16,387

500
300
3,000
16,387
20,187

Equipment
Dcor

Lighting
PA System
Booth
Tendas

5,000
4,000
350
350

1
10
15

5,000
4,000
3,500
5,250

17,750
6

TOTAL
TOTAL

Administration
Volunteer
Admission fees

200
2

30
500

6,000
1,000
7,000
412187
USD 4331.39

3.8Control management
Military hiring sponsor in the program planning process, ensuring their
support and management.
Build a network to support events, visits and assessment events.
Conduct research on labor categories and market statistic related to target talent
needed.
Develops innovative plans for the target the attraction of identifying the position.
The marketing department to produce military recruiting materials.
Builds a quality relationship with the internal customer to understanding their
talent needs and event environment.
Organizes military career and trade show opportunities and attends as a
representative of the organization.

3.9Schedules
Planning for military reunion or gathering, they be glad to know that professional
meeting planning staff has experience and expertise with military events of all sizes and
types. Well handle all the details from preliminary planning to post events evaluation.
Complimentary services included details with:
Hotels
Events space
Letter of support
Supplier connect with the reputable services providers
Local map and visitor guides
One site activity
On site welcome and registration

3.10 Environmental Impact

Military activities maybe affected with the physical environment to the following in
direct ways are:

Land used

Around the world are displace where the military expo take over land for
use as bases, target ranges, weapons stores, training ground so on.

Parking lot
Not enough of place for parking the car. Maybe the arrival of people will
large group, it make problem to parking the car.

Pollution
During the expo armed forces produced enormous amounts of hazardous
wastes. The military is the largest single source of environmental pollution went
to do the Army Expo.

4.0Appendices