What is iStore ?

Fully integrated with the Oracle E-Business Suite, Oracle iStore 11i is a
powerful tool that allows businesses to create and manage online
ecommerce sites. A highly configurable Java application, Oracle iStore
employs Oracle foundation and back-end applications along with its own
comprehensive Java and PL/SQL programming and logic to deliver a highend application that responds to the growing need for online commerce in
business-to-business (B2B), business partner, and business-to-consumer
(B2C) electronic scenarios. Oracle iStore lets businesses create, manage, and
personalize powerful Internet storefronts in a secure and scalable
environment.
Oracle iStore contains two user interfaces:
_ The Site Administration Application:
The Site Administration Application allows site administrators to create and
maintain multiple sites, catalogs, and related business rules, as well as
access business and operational reports.
_ The Customer Application:
This is the customer-facing application which features shopping carts and
lists, cart sharing, a full range of order taking and tracking capabilities, email notifications of user events, quote retrieval and updates, marketing,
guided selling, and more.
Background / Overview
In this article we would concentrate on the Site Administration Application
and in particular features that deal with the Customer Site Look and feel
related features. I have chosen to concentrate on the look and feel related
areas because this is where the developer usually comes into the picture and
perhaps is the first pain point whenever someone starts off learning the
iStore application. We would deal with the nuances of the iStore technical
pieces in articles that are to come in the future.
Customer Application Display
Oracle iStore utilizes JavaServer Pages (JSPs), which combine Application
Programming Interfaces (APIs) to call dynamic data and HTML to present
static data. A robust PL/SQL layer interfaces with the Oracle database to
provide consistent and accurate data storage and retrieval.
In the Customer Application, each web page is made up of an overall JSP (for
example the seeded Site Home Page, ibeCZzpHome.jsp) that calls other JSPs

to display the various areas of the page. Oracle iStore uses templates and
other components to present the Customer Application.
Display Templates
The bulk of the Customer Application display is presented through the
hundreds of Display Templates that are seeded in Oracle iStore. Display
Templates are of various types, depending upon which areas of the Customer
Application they are meant to display. For example, some templates display
the shopping cart pages, some display the catalog pages, and other
templates display the order tracking pages. Each template used in the online
sites links to a JSP which provides the actual display content. By mapping
your own JSPs to the seeded templates, you can provide your own
customized content in the sites.
Section and Product Template Gallery
Using sections and their products organized into a hierarchal structure, your
product catalog is presented through a powerful section and product catalog
building tool. Display Templates for sections and products are presented in
the Site Administration Application in WYSIWYG fashion, allowing you to
easily select how your sections and products actually display to customers.
Bin Display
Oracle iStores Display Template functionality allows you to map bins with
specific JSP content into the top, bottom, and sides of the catalog, shopping
cart, and registration pages. Section page bins can be configured in two
ways -- using fixed layout, where every catalog section page shows the
mapped bins in the same location on every page, or using configurable
layout, where bins can be placed on the page of a specific section and in a
specific location.
Images, Messages, and HTML Content
Oracle iStore features flexible and reusable content tools. To present product
images and HTML content in your specialty sites, you map seeded content
components to seeded or new media objects, which are in turn linked to the
content files (e.g., .gif, .htm) which you supply. To present messages, you
utilize hundreds of seeded text messages, some of which are also reusable
media objects. See the Implementing Content chapter of the Oracle iStore
Implementation and Administration Guide for details. The seeded Customer
Application text messages can be altered.

Content Repository
The Content Repository in the Site Administration Application allows you to
view and upload the source files used in your site pages. The Content
Repository page lists the source files in your Content Repository, and allows
you to preview the files. It also allows access to other pages where you can
upload and update source files.
In the Content Repository page you can:
_ View all source files that have been uploaded to the Content Repository
_ Delete source files from the Content Repository
_ Search for source files within the Content Repository
_ Access the Upload/Update Source File pages, where you can upload source
files for the repository
Content Components and Media Objects
Oracle iStores content components and media objects are reusable content
placeholders in the seeded JSPs that allow you to define content for the
Customer Application beyond that provided by section or product description
information.
This content can be image or html files that you associate with a section or
product in order to provide your customers with additional information. It
also can be text messages used to prompt or guide the user.

Deep Dive Catalog and configuring the catalog display

To implement iStore you would typically have to do the following:

You would create a customer site that any given customer has access to.
Each site has a catalog
Each catalog has sections
And each section displays products under it along with access to search
functionality.

The catalog hierarchy is divided in the following:

Sections
Root Section: This is the top most section in the hierarchy and the Site
gets associated with a root section. All sections are directly or indirectly
children of the root section.

Navigable Section: This is defined to be any section under the root

section(and root section included) that a user can browse and navigate to.
Each navigable section can have subsections defined under it and can also
have products.

Leaf Section: This is a navigable section itself but cannot have any
further navigable section defined under it it can contain only products

Featured Section: This is a special section which cannot be part of a

browsing hierarchy. Each featured section is rendered automatically on the
home page of each navigable section. Featured sections can contain only
products and cannot have sub sections.

For a clear description of rules pertaining to each section type please refer to
the administrative guide.

Section and Product Display Profile Options

Several profile options control how sections and products appear in the
specialty
site sections. These are discussed in this section.
Setting the Number of Home Page Tabs and Subtabs
Top-level sections of a sites root node become tabs across the top of the Site
Home Page. The second-level sections become the subtabs across the top of
the Site Home Page.
The number of tabs and subtabs is controlled by these profile options:
_ IBE: Number of Menu Tabs --- Specifies the number of menu tabs across
the
top of the Site Home Page.

_ IBE: Number of Menu Subtabs --- Specifies the number of menu subtabs
below

the menu tabs on the Site Home Page.

Setting the Number of Child Sections Per Page

The profile option, IBE: Sections Per Page for Display, allows you to set the
maximum number of subsections to display on a page before the subsections
fall to a new page.
Displaying the Section Path
The profile option, IBE: Use Section Path, determines whether the section
path displays in those catalog templates which can display a section path.
Displaying Bins with Seeded Content
Three bins with seeded JSP content are controlled by profile options when
using Fixed Layout for sections. These bins are:
1. Browse Bin
2. Global Bin
3. Welcome Bin
Displaying a Set Number of Items in Leaf Sections
The profile option, IBE: Items Per Page for Display, specifies number of items
to display in Leaf sections of the hierarchy (the ending sections of a node).
Displaying a Set Number of Items in Sections
The profile option, IBE: Items Per Section for Display, specifies the number of
items to display in sections of the hierarchy that contain products.
Displaying a Set Number of Items in Multiple-Section Template
The profile option, IBE: Lines Per Section for Multiple Section Display,
specifies the number of items to display per section in Display Templates
that show multiple sections.
Section Templates Overview
The structure of your catalog sections as they display on Customer UI pages
is determined by your layout and template choices for the sections. To aid
your understanding of the options involved, following is a process flow for
building section structure.
Process Flow for Building Section Structure
In this process, you associate each section to:

A Layout Template --- This choice determines whether all sections have the
same bin locations (Fixed Layout) or whether each section can have separate
bin locations (Configurable Layout).
For e.g with Fixed layout the Browser Bin would always be to the left and the
welcome bin would always be to the right.
Fixed layout:

Configurable Layout

and --A Display Template --- This choice determines which section elements
(name, description, content components) display for each section and how
the section looks.
One template could show the section to display such that only the navigable
subsections show up as links so that you can navigate the:

Alternately another template could show the sections along with the
products in a products drop down:

You could alternately have a layout where the subsections and their products
are listed as shown below:

These different layouts can be achieved with the help of templates.

Similarly there are different templates for rendering product information as
well. You could for example have product information with product detail/
with picture/ with large picture so on and so forth.

There are several such templates that are shipped by default by Oracle. If
none of these layouts suit your requirement you would need to go in for a
customization.