BLUEBIRD HOTEL AND TOURISM LIMITED

124, Coxs Bazar, Airport Road

Chittagong, Bangladesh

This business plan has been submitted on a confidential basis.

On this business plan we hope that we have made a fruitful business and it
would be successful.
TABLE OF CONTENTS

Page no

01. Summary of the total business plan

02

02. Total Quality Management plan (TQM)

02

03. Executive Summary

04

04. Market research on hotel and tourism

05

05. Financial Plan

07

06. Marketing plan (Advertising & any other

marketing)

10

07. Insurance Plan

12

08. Appendix

12

09. Bibliography

14

01. Summary of the total business plan:

BLUEBIRD Hotel & Tourism Ltd will be formed in this year. It
would be organized by a highly knowledgeable and expert.
The strategic business plan created by Marshall Hotels &
Resorts, Inc. for each hotel is the property's blueprint for
success. This carefully thought out plan includes a realistic
operating budget, a capital improvement budget and a sales
and marketing plan. All such budgets and plans are
consistent with current franchise and local market
requirements; they must be approved by ownership before
implementation.

02. Total Quality Management plan:

Types of Business Subject to the Act

Hotels and Resort

Apartments, Condominiums, and Villas
Guest houses, lodges, and Inns
Community based tourist establishments
Campsites
Live-aboard vessels
Religious, educational, and research facilities

Administrators of the Act

The Registrar, under the general directions of

Bangladesh Tourism Board
Any person whom the Registrar find fit to discharges his
powers conferred to him by this act either specifically or
generally

The office of the Registrar is located at Level 1, 84

taghon opposite of PM office, Dhaka Bangladesh.
Telephone number: 9140790.

Registering a Facility

Every prospective accommodation facility must be

registered before the beginning of construction with the
Registrar
Those who apply must attach all documents requested
by the ROH (Registrar of Hotels and Tourist
Accommodation)
Failure to comply with the minimum standards/ROH
directives may lead to refusal of registration
Fees: Registration fee $1000.00 only(non refundable) +
License fees $500.00 only per room or unit
License expires 31st December of each year
License is not transferable
License must be displayed in a conspicuous place

Minimum Standards

Building and planning approval from the appropriate

authority for permission to build or construct
License issued under the appropriate authority
Fire safety precaution approved by the Chief Fire Officer
of the Belize Fire Department
A high degree of general safety and cleanliness in
respect of the facility as approved by the Public Health
Department
A copy of common tariff in all rooms

Hotel's Responsibilities

Inform the office of ROH of change of management

/owner
Reapply on a yearly basis
Display all accommodation rates, exclusive of taxes
Ensure payment of accommodation taxes by due date
Keep book of accounts on premises

Submitting and properly filling out in its entirety the

monthly tax returns and guest registration forms
Register all guests
Allow the Registrar/representatives to inspect property
and conduct audits on all records during reasonable
hours
Maintain minimum standards
Distribute to the employees all service charge monies
collected

Hotel's Liability to Guest Property

Goods lost, stolen, or damaged hotel responsible for

up to BZ $2,000.00
When taking guest goods for safe keeping, written
declaration must be done stating the value of the
goods. Goods can be inspected and declaration signed
by both parties.
For room safety deposit boxes hotel responsible for
max of BZ$2,000.00
Hotel has the right to refuse safe keeping of goods if it
is more than BZ$5,000.00 in value. For it to apply (s)he
must display in a noticeable place.
Property can auction goods for outstanding arrears in
relation to accommodation.
Goods must have been in proprietors custody for at
least 6 weeks while the debt was outstanding before
auction. This must be gazette at least a month before
the sale and have description of goods, name of owner,
date, place, and time of sale

Powers of the Registrar

Inspect property and all accounting records

Request for additional information as may be necessary
Collect accommodation tax and issue assessments
Suspend, cancel, or prohibit the registration and
licensing of properties for various infractions

03. Executive Summary:

The following table list the member of management team of RAMAR hotel & tourism
Limited. They have the total responsibility as well as employment prior to organization.

Team Member

Experience (If any)

01. Rezaul Hasan

02.H M Shariar Khan
03. Md. Mahabubul Alam Imran
04. Md. Nazrul Islam
05. Md. Rayhan Sajib

Lot of experience about tourism

5 years experience on a tourism firm
Lot of experience about Hotel Management
15 years experience about Marketing
10 years experience about Business Plan

Rezaul Hasan: Mr. Hasan is currently enrolled at Asian University Of Bangladesh in the
undergraduate program seeking his degree in business administration. He is highly
experienced in managing hotel &tourism sector. He worked in hotel sonar gone at Dhaka
up to eight years. During his time hotel sonar gone has taken high respect ion. He has two
experiences with a greeting card company handling orders for invitation and
announcement.
Md. Nazrul Islam: Mr. Islam is presently studied at Asian University Of Bangladesh
under business administration .she has a vocational degree in sales marketing. His
experience in marketing nearly four years. She also has some ability on budget control,
contract negotiations, and customer contact. She has also prepared major presentation
materials for potential customers.
Md Mahabubul Alam Imran: Mr. Imran is currently studying at Asian University Of
Bangladesh under hotel and tourism sector. He has five years experience on a tourism
firm. He has also a diploma course on hotel management. He worked in a foreign tourist
farm for few months .he maintained their guiding system. During his region the farm had
a good reputation on guiding.
H M Shariar Khan: Mr. Islam is currently studying at Asian University Of Bangladesh
under hotel and tourism sector. He has Lot of experience about Hotel Management. He
worked in Bangladesh Hotel & Management for two years has good reputation in his job.
Md. Rayhan Sajib: Mr. Sajib is currently studying at Asian University Of Bangladesh
under Human Resource Management. He has 10 years experience about Business Plan.
He worked in ICAB as a plan maker. He is good idea maker.

04. Hotel & Tourism

Market research, business trends & statistics analysis, &

business development support
Get market research, industry analysis, corporate profiles, and
decision makers in one resource! With Plunkett's Travel, Airline, Hotel
& Tourism Industry data you get the competitive intelligence you need
to fully understand business trends, technologies, markets, finances
and the leading companies. And, you can export mailing lists of
companies and executives

Tourism Marketing in Developing countries: a study of Bangladesh

Tourism has become a very important and dynamic sector both in the world economy
And particular in the developing countries. Its growth affects not only the activities
Directly linked to tourism but also other sectors. Tourism is already an important
sector in some developing countries and will become so for others. Developing
countries have been fast growing in tourism industry terms in the world over the last
decade. Tourism is one of the most important sectors in a large number of developing
countries. Increases in economic growth, disposable income and leisure time, political
stability, and aggressive tourism campaigns, among others factors, have fuelled the
significant growth of tourism. Developing countries have some common
characteristics, such as extreme poverty and widespread conflict (including civil war
and ethnic clashes), extensive political corruption, lack of political and social stability,
human resource weakness (human assets index, nutrition, health, education and adult
literacy), and economic vulnerability. Bangladesh is a developing country in Asia,
holding high potentiality for tourism. Bangladesh Parjatan Corporation (BPC) plays
an important role for the development of tourism. For a long time, Bangladesh has
been an attractive destination for tourists. But at present, its position is not significant
in terms of the international tourism market. The overall objective of this research is
to identify the issues and challenges in tourism marketing facing Bangladesh.

Corporations: Chittagong has experienced significant growth in the area of hotel &
tourism business. Several industries has provided several facility. Tourist of foreign and
local are our main clients so we need to attract them by organizing seminars, advertise on
online, parties, bill board etc. We also advertise by the help of our foreign embassy and
by the help of our employer and the client.

Future Brides and grooms: In the hotel side we try to attract all ages people on the
other hand tourism target to attract the couple and youths generation. We will present
them with a comprehensive plan and price forecast for all the services they will require.
Our main target is future to focus our countries tourist sector in all over the world. We
will also provide some packages system for the benefit of the tourist specially foreigners.

Market Size: The market size of our target is to cover all the Bangladesh and Europe and
American countries. Our target is to capture at lest five thousand foreign tourist in a year.

05. Financial plan:

Riverview Hotel:
This sample marketing plan was created with Marketing Plan Pro
software.
Situation Analysis
The 'Exclusive Business Hotels of the World' group is the ninth largest
International Hotel chain in the world, with over 320 wholly owned and managed
properties. The group specializes in occupying strategic, inner city locations and
serving primarily corporate clients.
The properties range from three to five star plus categories, and include the
following brands: River Inns (3*), River Post Houses (4*), and Riverview Hotels
(5*+). The group has a high instance of repeat business across all its brands,
particularly the Riverview Hotels properties, which account for 68% of total
revenue across the group.
The Riverview Hotel, Motown, is dependent on annually contracted clients from
the travel trade, automotive and IT sectors with guaranteed room nights per year.
This area of business accounts for 70% of the property's revenue.
The current market is somewhat depressed, due to the economic downturn and
restrictions being made on corporate travel within the U.S. This threat to the
critical corporate sector could be considered as short to medium term, as

indications of a return to business travel are observed. Riverview Hotel, Notown,

must continue to focus on delivering an exemplary business service, at
affordable rates, in order to develop the customer relationship beyond one stay.
Competitive room rates have been cut dramatically in order to attract contract
clients over the next 10-12 month period. The Riverview Hotel's survival in the
current environment will be dependent on repeat corporate contract business
and customer loyalty to the brand. The brand must therefore continue to deliver
on its promise and values.
Market Needs
The Riverview Hotel offers value and benefits to our clients, over and above the
standard of our facilities and affordable rates. We seek to provide our guests with
an exemplary personal service, and level of recognition that they have come to
rely upon. We provide our guest with a luxurious, relaxed environment within
which to conduct their business.
An environment which they cannot find at our larger more impersonal
competitors. Our guests need to know that they can develop a relationship with
the hotel that will ensure efficiency, value for their money and reliability in
supplying them with the support they need, when they need it. The Riverview
Hotel operates in a city with a very strong sense of community, and we want to
stay an integral part of that community.

The Market
The Riverview Hotel is a boutique 5*+ hotel comprising 35 luxury guest rooms
and specializing in servicing business and corporate clients. It serves the
business community, and visiting business traveler, in the city of Motown USA.
Our key clients are contracted corporate clients originating from both
international and domestic markets from within the travel trade, automotive and
IT segments. The strategic location of the property is key to its success in these
areas due to the proximity of the Exhibition Halls, Overall Motors and Silicone
Hill, USA.
Key to our business success is the level of customer loyalty and repeat business
we receive on an annual basis. We offer our guests the most up-to-date technical
business facilities, both inside the rooms and within the hotel's conference
facilities.

Our guests feel that they can conduct their business from within a less austere
atmosphere than can be experienced in our competitive properties, where there
is less personal recognition. They appreciate being called by name when they
arrive, and having staff remember their specific requirements, time and again.
This is key in developing the relationship beyond an initial stay and evidences
our added value in relation to competitive properties in the vicinity.

Market Analysis
2005

2006

2007

2008

2009

Potential Customers

Growth

CAGR

Travel

7%

1,000

1,071

1,147

1,228

1,315

7.09%

IT Industry

8%

1,200

1,296

1,400

1,512

1,633

8.01%

Automotive

10%

1,500

1,643

1,799

1,970

2,157

9.51%

Total

8.38%

3,700

4,010

4,346

4,710

5,105

8.38%

Market Demographics

06. Advertising and Promotion

BLUEBIRD HOTEL & TOURISM Ltd

124, Coxs Bazar, Airport
Chittagong, Bangladesh

Road

07. Insurance Plan:

By signing a management agreement with BLUEBIRD HOTEL AND TOURISM
LIMITED, a hotel becomes eligible to participate in the Group's property and
casualty insurance program. As the owner of the Quality Suites Baton Rouge
learned recently, the savings can be significant. Prior to engaging Marshall
Hotels & Resorts, Inc. in January, 1996, the hotel paid annual premiums of
$60,419. Through the Marshall Hotels & Resorts, Inc. program, annual
insurance costs were trimmed 61 percent to $23,467, while improving the
overall coverage. Very competitive rates are available to new hotel clients
that do not possess unusual risk characteristics.

08. Appendix:

Yahoo! User Reviews

Reviews for Hotel Bluebird: 38
AVERAGE OVERALL RATING

SERVICE (3.5)
CLEANLINESS (3.5)
LOCATION (4.5)
VALUE (3)
USER RATING
Seagull The best
By Farhana, 4/21/12
We're missing you very much, our time spent in Seagull last march, was incredibly
pleasant and interesting, thanks to everyone who worked hard to make us that happy!
Hope to be back soon Thank you seagull for beautiful holiday. you are the best
Was this review helpful? (Yes No) Report a problem
1 of 2 Yahoo! Users found this review helpful
SERVICE (5)
CLEANLINESS (5)
LOCATION (5)
VALUE (5)
USER RATING
"very nice hotel in a very nice city.
By A Yahoo! Contributor, 11/26/11
In a perfect position, very close to beach, the hotel have all what you need. Is clean, is
cheap and have a very friendly staff.The breakfast is good.Our room had a fantastic
view.I wouldn't hesitate to stay here again.
Was this review helpful? (Yes No) Report a problem
0 of 1 Yahoo! Users found this review helpful
SERVICE (5)
CLEANLINESS (5)
LOCATION (5)
VALUE (5)
Comfortable beach hotel in the city
By R S, 11/25/11
I was on an all inclusive holiday with my sister. Seagull Hotel has an ideal location. The
hotel facilities are truly superb and the food also testy. There are 2 wings to the hotel and
we were lucky to get a sea view room. A lot of places to walk in the evening and relax,
the room was comfortable and had a great view, housekeeping staff are acceptable,
location is unique, swimming pools is great, Entertainment was very good I am a regular
guest and each time I visit the hotel I find it different.
Was this review helpful? (Yes No) Report a problem
1 of 2 Yahoo! Users found this review helpful
SERVICE (5)
CLEANLINESS (5)
LOCATION (5)
VALUE (5)

09. Bibliography:
Hotels and Tourist Accommodation Act Chapter 285, Revised Edition 2003 showing
the substantive Laws as at 31st May 2003
Coxs Bazar Seagull Hotel & Management information
http://www.marshallhotels.com
http://www.google.com/
http://www.yahoo.com/