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According to UNICEF, child morality data shows half of under 5 year deaths take place
in 5countries India, Nigeria, Democratic Republic of Congo, Pak and China.
1 in 9 people worldwide do not have access to safe and clean drinking water.
In developing countries, as much as 80% of illnesses are linked to poor water and
sanitation conditions.
Nearly 1 out of every 5 deaths under the age of 5 worldwide is due to a water-related
disease.
By investing in clean water alone, young children around the world can gain more than
413 million days of health.
According to the World Health Organization, for every $1 invested in water and
sanitation, there is an economic return of between $3 and $34.
These facts and figures explain the dominating issues relevant to water and needs to be
addressed. People are less aware of such problems in developing countries.People needs
to be provided with safe, clean and pure water that would make them healthy and fit.
From our observation we found that no NATIONAL BRAND is providing Soda flavored
water which contains natural ingredients that has nutritional value and healthy benefits.
Only imported plain soda or carbonated water is available in market that and expensive
also.
Canada Dry @ Rs.70/300ml, Evervess @ Rs.70/300ml
Carbonated water is widely used in foreign countries as mineral water in Pakistan for
many reasons like it helps in easy digestion.
NATEX our product contains mineral carbonated water with some natural ingredients
that not only helps in easy digestion of the food but also lowers blood pressure,
company i.e. Yasir Rasool would be handling marketing, distribution and financials of
the company whereas Zeeshan Aslam would be managing operations, quality assurance
and HRM.