A

DISSERTATION REPORT
ON
A STUDY ON BUYING BEHAVIOR OF CUSTOMERS IN BIG BAZAAR AT
SAVEDI, AHMEDNAGAR
FOR
SUBMITTED TO
SAVITRIBAI FULE PUE UNIVERSITY
IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE
MASTER IN BUSINESS ADMINISTRATION (MBA)
SUBMITTED BY
NILESH B. PATRE
(BATCH 2013-15)

Dr. D. Y. PatilPratishtans
Padmashree Dr. D. Y. Patil Institute of Management Studies
Akurdi, Pune- 411044

DECLARATION

I, Nilesh B. Patare, student of MBA Pad, Dr. D.Y. Patil Institute of management studies of,
Savitribai Fule Pune University hereby declare that the project report on A Study On Buying
Behavior Of Customers In Big Bazaar At Savedi, Ahmednagar. is an original and authenticated
work done by me. The project was completed between 2/03/2015 to 10/04/2015. I further declare
that it has not been submitted elsewhere by any other person in any of the institutes for the award
of any degree or diploma.

(Nilesh Patare)
Date:
Place:

ACKNOWLEDGEMENT
This research is the final dissertation for MBA at the University of Savitribai Fule Pune
University, during the summer term of 2015.Firstly,I would like to thank Prof. Minal
Waghchoure for her invaluable support, guidance and availability throughout the course of this
project. In addition, I would like to thank all the participants for sparing the time to take part in
the questionnaire. Finally, I would like to express my love and appreciation to my parents. I also
do not like to miss the opportunity to acknowledge the contribution of all faculty members of the
Department for their kind assistance and cooperation during the development of my project. Last
but not the least, we acknowledge our friends for their contribution in the completion of the
project.

(Nilesh B, Patare)
Roll no: 43 (Marketing)

Chapter 1
INTRODUCTION

INTRODUCTION
This study is based on a survey done on customers of a hypermarket named big bazaar. Big
Bazaar is a new type of market which came into existence in India since 1994. It is a type of
market where various kinds of products are available under one roof. This study is on
determining the buying behavior of customers at big bazaar and the satisfaction level of
customers in big bazaar. This study will find out the current status of big bazaar and determine
where it stands in the current market.
This market field survey will help in knowing the present customers tastes and preferences. This
helps in estimating the customers future needs, wants & demands.
As customers tastes and preferences are changing, the market scenario is also changing from
time to time. Todays market scenario is very different from that of the market scenario before
1990. There have been many factors responsible for the changing market scenario. It is the
changing tastes and preference of customer which has bought in a change in the market. Income
level of the people has changed; life styles and social class of people have completely changed
now than that of olden days. There has been a shift in the market demand in todays world.
Technology is one of the major factors which is responsible for this paradigm shift in the mark.
New generation people are no more dependent on hat market and far off departmental stores.
Today we can see a new era in market with the opening up of many departmental stores, hyper
market, shoppers stop, malls, branded retail outlets and specialty stores. In todays world
shopping is not any more tiresome work rather its a pleasant outing phenomenon now.

TITLE OF PROJECT:
A Study On Buying Behavior of Customers In Big Bazaar At Savedi, Ahmednagar.

OBJECTIVES:
OBJECTIVES OF THE STUDY:
a) Primary Objective:
1. To understand consumer buying behavior of Big Bazaar customers in savedi, Ahmednagar
City.
2. To study various influencing factors of consumer buying behavior to visit Big Bazaar.
b) Secondary Objective:
1. To compare the position of big bazaar with other hyper markets
2. To find out the customers response to wards Big Bazaar.

Chapter 2
LITERATURE REVIEW

LITERATURE REVIEW:
Retailing:
Retailing is the final step in the distribution of merchandise, the last link in supply chain
connecting the bulk procedures of commodities to the final consumers. Retail is the sale of goods
and services from individuals or businesses to the end-user. Retailers are part of an integrated
system called the supply chain. A retailer purchases goods or products in large quantities
from manufacturers or directly through a wholesaler, and then sells smaller quantities to
the consumer for a profit. Retailing can be done in either fixed locations or online. Retailing
includes subordinated services, such as delivery. The term "retailer" is also applied where a
service provider services the needs of a large number of individuals, such as a public utility,
like electric power.
Types of retail outlets:
In some parts of the world, the retail business is still dominated by small family-run stores, but
this market is increasingly being taken over by large retail chains.
Retail is usually classified by type of products as follows:

Food products.

Hard goods or durable goods ("hardline retailers") - appliances, electronics, furniture,

sporting goods, etc. Goods that do not quickly wear out and provide utility over time.

Soft goods or consumables - clothing, apparel, and other fabrics. Goods that are
consumed after one use or have a limited period (typically under three years) in which
you may use them.

 Retail Sector in India:

Overview:
Retailing in India is one of the business enterprises of its economy and accounts for 14 to15% of
its GDP. The Indian retail market is estimated to be US$ 450 billion and one of the top five retail
markets in the world. India is one of the fastest growing retail markets in the world. India's
retailing industry is essentially owner manned small shops account for more than 90%. In 2010,
larger format convenience stores and supermarkets accounted for about4% of the industry, and
these were present only in large urban centers. Until 2011, Indian central government denied
Foreign Direct Investment (FDI) in multi- brand retail, forbidding foreign groups from any
ownership in supermarkets, convenience stores or any retail outlets. Even single-brand retail was
limited to 51% ownership and a bureaucratic process.
In November 2011, India's central government announced retail reforms for both multi- brand
stores and single-brand stores. These market reforms paved the way for retail innovation and
competition with multi-brand retailers such as Wal-Mart, Carrefour and Tesco, as well single
brand majors such as IKEA, Nike, and Apple. The statement flickers intense activism, both in
opposition and in support of the reforms. In December 2011, under pressure from the opposition,
Indian government placed the retail reforms on hold till it reaches a consensus. In January 2012,
India approved reforms for single-brand stores welcoming anyone in the world to innovate in
Indian retail market with 100% ownership, but imposed the requirement that the single brand
retailer source 30% of its goods from India. Indian government continues the hold on retail
reforms for multi-brand stores.
The Indian retail industry is generally divided into organized and unorganized
retailing:

Organized retailing

Organized retailing refers to trading activities undertaken by licensed retailers, those who have
registered for sales tax, income tax, etc. These include corporate-backed hypermarkets and retail
chains, and also privately-owned large retail businesses. Hence, organized retail which now

constitutes a small four per cent of total retail sector is growing at a much faster pace of 45-50%
per annum and quadruples its share in total retail trade to 16% by 2011-12.
Unorganized retailing
Unorganized retailing refers to the traditional forms of low-cost retailing for example, local
kirana shops, owner-operated general stores, pan/beedi Shops convenience stores, hand cart and
street vendors, etc. The unorganized retail Sectors growing at about 10% per annum with sales
rising from US$ 309 billion

in2006-07 to US$ 496 billion in 2011-12.

Consumer Buying Behavior:

A consumer is a person or group of people that are the final users of products and or services
generated within a social system. A consumer may be a person or group, such as a household.
Buying Behavior is the decision processes and acts of people involved in buying and using
products.
Consumer behavior is the study of individuals, groups, or organizations and the processes they
use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and
the impacts that these processes have on the consumer and society. It blends elements
from psychology, sociology, social anthropology and economics. It attempts to understand the
buyer decision making process, both individually and in groups. It studies characteristics of
individual consumers such as demographics and behavioral variables in an attempt to understand
people's wants. It also tries to assess influences on the consumer from groups such as family,
friends, reference groups, and society in general.

2.6 Buying Behavior Decision Process:

The model implies that customers pass through all stages in every purchase. However, in more
routine purchases, customers often skip or reverse some of the stages.
1 .Problem Recognition (awareness of need): Difference between the desired state and the
actual condition. Deficit in assortment of products. Hunger-Food Hunger stimulates your need to
eat .Can be stimulated by the marketer through product information--did not know you were
deficient? I.E., see a commercial for a new pair of shoes, stimulates your recognition that you
need a new pair of shoes.
2. Information search: Internal search, memory. External search if you need more information.
Friends and relatives (word of mouth). Marketer dominated sources; comparison shopping;
public sources etc .A successful information search leaves a buyer with possible alternatives, the
evoked set.
3 .Purchase decision: Choose buying alternative, includes product, package, store, method of
purchase etc.
4. Purchase: May differ from decision, time lapse between 4 & 5, product availability

5. Post-Purchase Evaluation: Outcome Satisfaction or Dissatisfaction. Cognitive Dissonance,

have you made the right decision. This can be reduced by warranties, after sales communication
etc.

Chapter 3
RESEARCH
METHODOLOGY

 RESEARCH METHODOLOGY
Research is a systematic method of finding, solution to problem. It is essentially an
investigation, a recording and an analysis of evidence for the purpose of gaining knowledge.
According to Clifford woody, research comprises of defining and redefining problem,
formulating hypothesis or suggested solutions, collecting, organizing, and evaluating data ,
reaching conclusions, testing conclusions, to determine whether they fit the formulated
hypothesis
Type of research
A descriptive research has been carried out. Descriptive research is carried out because the
characteristics of the customer are studied here.
Sampling Design
The nature of sampling is Non Probability Connivance Sampling helped in keeping the path of
research in focus through-out the work. Samples can be either probability samples or nonprobability samples. with probability samples each elements has known probability of being
included in the sample but the non-probability samples do not allow the researcher to determine
this probability.
Universe
The universe chosen for this study are customers of big bazaar.
Sample size
Sample of 100 customers were obtained from the population.
Sampling Technique
The market survey about the techniques of marketing and nature of expenditure is carried out by
personally interacting with the potential customers in big bazaar.
Methods of data collection

The data was collected through primary and secondary sources.

Primary Data
The primary data are those, which are collected afresh and for the first time. In Big bazaar
primary data is collected through interaction with customers and through Questionnaire.
Questionnaire
Various factors were identified and the question were arranged in proper order, in accordance
with the relevance. The Questionnaire consists of open ended and rating type of question
Secondary Data
The second information is taken from company document available on websites
The other related journals information and industry associations sites have also been viewed.
Limitation of study:
Certain limitation do creep in a research study due to constraints of the time, money and human
efforts, the present study is also not for free from certain limitation which were unavoidable
.Although all effort were taken to make the result of the work as accurate as possible as survey
have following constraints:
a) Some customers were not willing to give appointment due to their busy schedule.
b) Due to large size of the population, only a selected sample of customer could be
contacted.
c) Due to time constraint and other imperative work load during the period it could
not be made possible to explore area of concern pertaining to study. Also
impossible for company to prove information is confidential Due to fast pace of
life some customers were not able to do justification to the questionnaire
.Personal biases might have come while answer the questionnaire

d) As per company rule many information was not disclose as the manager are busy
in their daily schedule. It not possible to spend more time in interaction with
them.

Chapter 4
DATA ANALYSIS
&
INTERPRETATION

1.Customer's monthly income:

Monthly income

No income group
(below 5,000)

Lower income
group
(5,000-20,000)

Middle income
group
(20,000-40,000)

No of respondent
100

21

25

47

Higher income
group
(More than
40,000)
7

Customer's monthly income

50
45
40
35
30
25
20
15
10
5
0

21

25

47
7

Interpretation: Big bazaar is the hub of shopping for middle level income group people because
of its reasonable price on its each product category. The higher level income group people dont
prefer to do shopping in big bazaar as it doesnt deal with branded products. The higher level
income group people are very status conscious and their psychology is such type that they dont
prefer much to visit big bazaar as it is a discounted store. The lower income group people come
in to big bazaar as they get goods at a discounted price. Hence big bazaar should include branded

products in its product category which will encourage higher income group people to come in to
big bazaar.
2. Customers visit Big Bazaar:

Visit of big
bazaar
No of respondent
100

Weekly

monthly

Quarterly

29

34

23

On unplanned
basis
14

Customers visit Big Bazaar

35
30
25
20
15
10
5
0
Weekly

monthly

Quarterly

On unplanned basis

Interpretation: From this interpret that in big bazaar 34% customers visit monthly, 29%
customer visit weekly 23% customers visit quarterly and 14% customers visit on planned basis,
it means mostly customers visit weekly and monthly basis for purchase their requirements.

3. Demand for other retail outlets in a mall:

Garment Outlet
Footwear Outlet
Food Court
Entertainment
Gift Corner
Jewelry & Watches Stores

65%
20%
30%
20%
10%
10%

Demand for other retail outlets in a mall

70%
60%
50%
40%

65%

30%
20%
10%

20%

30%

20%

10%

10%

0%

Interpretation: this analysis interpret come out to know that most of the people tend to visit
garment outlets in a mall other than big bazaar as it has some exclusive branded outlets. People
also go for footwear stores as malls have branded footwear stores in it. People go for watching
movies to mall for entertainment. Yet a few people visits gift corners and jewelry stores in a mall.
This is of course a threat for big bazaar that it is not able to attract customers from other retail
outlets and retain them with it. Big bazaar should definitely include more of branded products in
its product category in order to bring in the customers of mall to it and retain them with it. It can

include some of the exclusive branded outlets of cloths and jewelry in it in order to attract the
brand choosy customers
4. Products mostly purchased by customers in big bazaar:
Cloths
Grocery
Food Items
Leather Items
Electronic Items
Gift Items
Any Other Items

60%
70%
50%
25%
15%
10%
10%

Products mostly purchased by customers in big bazaar

70%
60%
50%
40%
30%
20%
10%

60%

70%
50%
25%

15%

10%

10%

0%

Interpretation: This study interprets that customers demand are high for grocery and clothes
followed by food items in big bazaar. Electronic items have a little demand by the customers.
Gift items and other items are not much in demand by the customers.This study interprets that
clothes, grocery and food items are the major products which hold maximum number of

customers. So big bazaar should maintain its low pricing and product quality to keep hold of the
customers and also it should keep more qualitative products of gift and leather items so that
people would go for more purchase of these items from it
5. Expenditure pattern of customers coming in to big bazaar

Below Rs -500
500-1000
1000-1500
1500-2000
More than 2000
Interpretation: This study interpret that most of the customers

11%
16%
22%
22%
29%
purchase goods in bulk which

leads them to spend a lot. Probably those persons who spend more in a visit to big bazaar are
purchasing on a monthly basis. Those customers who are spending very less money that is below
Rs. 500 are mostly coming in just to move around big bazaar and spend time. .
6. Time spent by customers at big bazaar:

Less than half an hour

10%

Half an hour to 1 hour

15%

1 hour to 1 1/2 hours

35%

1 1/2 hours to 2 hours

22%

More than 2 hours

18%

Time spent by customers at big bazaar

35%
30%
25%
20%
15%
10%
5%
0%

35%
22%

15%

10%

18%

Interpretation:As per the given data this study interpret that customers are very product choosy
now a days and thats why they spend a lot of time in shopping in big bazaar. .
7. Visit to Big Bazaar:
Days
No. of
respondents(100)

Friday
18

Saturday
19

Sunday
24

Other days
39

Visit to Big Bazaar

40
35
30
25

39

20
15
10

18

19

24

5
0
Friday

Saturday

Sunday

Other days

Interpretation: This study clearly interprets from this that most of the people tend to visit big
bazaar on Friday, Saturday and Sunday rather than other days. There are more footfalls in big
bazaar in weekends than that of week days. As people come more in weekends(Friday, Saturday
and Sunday) so big bazaar should keep it open for more time in weekends.

8. Customers preference of timing to visit big bazaar:

10 A.M - 1 P.M
1 P.M 3 P.M

8%
17%

3 P.M 6 P.M

35%

6 P.M 10 P.M

40%

Customers preference of timing to visit big bazaar

40%
35%
30%
25%
35%

20%

40%

15%
10%
5%

17%
8%

0%
10 A.M - 1 P.M

1 P.M 3 P.M

3 P.M 6 P.M

6 P.M 10 P.M

Interpretation: From the above analysis study interpret that evening time is the peak time for
big bazaar and day time is the off peak time for big bazaar. There is more number of people
found in big bazaar during evening time than that of day time. Probably more of products Are
being sold during evening time in big bazaar than that of day time. Big bazaar shall provide some
special offerings during day time so that more people should come in during day time. .
9.Brand preference of customers in big bazaar:
Yes
No

10%
50%

Depends on category

40%

Brand preference of customers in big bazaar

50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

50%
40%

10%

Yes

No

Depends on category

Interpretation: This study interpret that customers dont opt for much brand preference while
purchasing products in big bazaar. A few customers search for brands but depending on the
product category. Customers probably dont decide for brands on products as there are not much
of known branded products available at big bazaar. On product categories like grocery and
clothes, big bazaar has many local branded products.

10. Comparison of brand preference on different product category

Cloths
Grocery
Gift Items
Electronic Items
Leather Items

40%
40%
33%
25%
2%

Any Other Item

12%

Comparison of brand preference on different product category

40%
35%
30%
25%
20%
15%
10%
5%
0%

40%

40%

33%

25%
2%

12%

Interpretation: This study interpret that some of the products brand are pre-decided in advance and for
some of the products customers dont at all pre-decide any brand. As per Electronic goods are concerned
customers pre decide the brand as many branded electronic products are available in big bazaar. The
customers pre decides brands on cloths and grocery most as big bazaar produces much of local brands
and also have some well-known branded products of clothes with it like flying machine jeans.

11. Mode of payment of customers in big bazaar

Cash Payment
Credit Card
Debit Card

55%
19%
26%

Mode of payment of customers in big bazaar

60%
50%
40%
55%

30%
20%

26%

19%

10%
0%
Cash Payment

Interpretation:

Credit Card

Debit Card

As per the obtained data this study interpret that more number of people makes cash

payment in big bazaar. A fraction of people uses their credit card for payment in big bazaar and a very few
people uses their debit card for payment. This study interpret that quick exchange of money for goods is
done in big bazaar as most of the people mode of payment is cash payment.

12. Comparison of factors which encourages customers to come in to big

bazaar:
Price
Service
Ambience
Product Variety
Product Quality
Convenience

60%
40%
50%
65%
20%
35%

Comparison of factors which encourages customers to come in to big bazaar

70%
60%
50%
40%
30%

65%

60%
40%

20%

50%
35%
20%

10%
0%

Interpretation:

This study interprets that big bazaar is a well-known for its variety options. People

mostly come to big bazaar as they get various kinds of products under one roof. It is also clearly known
that big bazaar sales its goods at a discounted price as compared to the market. Even it provides a good
service and ambience to its customers who encourage them to visit big bazaar more and more times. This
study also interpret from this that big bazaar has located itself in a good place from where it is able to
attract customers.

13. Services of the sales personnel in Big Bazaar:

Very good
Good
OK
Poor
Very poor

17%
29%
36%
13%
5%

Services of the sales personnel in Big Bazaar

40%
35%
30%
25%
36%

20%
29%

15%
17%

10%

13%

5%

5%

0%
Very good

Interpretation:

Good

OK

Poor

Very poor

This study interpret that 36% customers realize service of sale personnel in Big

Bazaar is OK, 29% realize good, 17% realize Very Good, 13% realize Poor and 5% customers is very
dissatisfied with sales personnels in Big Bazaar.

14. Customers mode of transport to big bazaar:

Hired Vehicle
Two-wheeler
Four-wheeler
Any Other

10%
40%
35%
15%

Customers mode of transport to big bazaar

40%
35%
30%
25%

40%

20%

35%

15%
10%

15%

10%

5%
0%
Hired Vehicle

Interpretation:

Two-wheeler

Four-wheeler

Any Other

This study interpret that there are more number of four wheelers coming found in

big bazaar than that of two wheelers. People prefer more to go to big bazaar in four wheelers than that
two wheelers. A few people are found who comes in to big bazaar with a hire vehicle. Probably they
might be the tourist.

CHAPTER
Findings, Suggestions and Conclusion

Findings

Suggestion
Conclusion

6.1 FINDINGS:
1. Most of the customers buy their requirement in Big Bazaar on the basis of Weekly and
monthly basis. Customers realized that Big Bazaar stores provide qualitative products/service
with reasonable price.
2. At present time Big Bazaar provide different types of product assortments to the customers.
3. Continuously opening of Big Bazaar chains in different major cities, increasing quantities of
the customers & profit show that Big Bazaar most accepted name in organized retail chain in
India.
4. Big Bazaar mainly deal with middle income group people who want qualitative product with
reasonable cost.

5. Big bazaar has a good reputation of itself in the market.

6. Big bazaar has positioned itself in the market as a discounted store
7. Big bazaar holds a huge customer base. The majority of customers belong to middle class
family
8. Impulse buying behavior of customers comes in to play most of the times in big bazaar.
9. There are 214 stores across 90 cities and towns in India covering around 16 million sq.of retail
space a vast growth of big bazaar lying as customers demand is increasing for big bazaars.
10. Big bazaar is a hypermarket as it provides various kinds of goods like apparels, grocery,
stationary, food items, electronic items, leather items, watches, jewelry, crockery, Decorative
items, sport items, chocolates and many more. It competes with all the specialty stores of
different products which provide goods at a discounted rate all through the year.

6.2 SUGGESTIONS:

Big bazaar should include more of branded products its product category so as to attract
the brand choosy people to come in to big bazaar.

It should make different cash counters for different customers. Cash counter and credit
card payment counter should be placed differently in order to reduce the rush and save
the customers time. This will be a kind of motivator for the customers of big bazaar.

The service of the sales person is needed to be improved. Personal care should be taken
by the sales person for the customers so that the customers feel good.

During the off peak hours big bazaar should provide some offers to its customers so that
people would be encouraged to come to big bazaar during off peak hours. The customers
who are present in the mall during the off peak hours of big bazaar will definitely go in to
big bazaar if surprise offers are made at that time.

Customer care department is needed to take proper care of customer complaints and
queries. The person sitting at the help desk of big bazaar should be able to provide all
necessary information to the customers whenever it is required.

The infrastructure is needed to be changed a bit during weekends as heavy crowd

comes in to big bazaar during those days.

6.1 Conclusion:
Big bazaar is a major shopping complex for todays customer. It is a place where customer finds
variety of products at a reasonable price. Big bazaar has a good reputation of itself in the market.
it has positioned itself in the market as discounted store. It holds a huge customer base. The
majority of customer belongs to middle class family. The youth generation also likes shopping
and moving around big bazaar. Volume sale always take place in a place in big bazaar. Impulse
buying behavior of customer comes into play most of the times in big bazaar.
Big bazaar is hyper market as it provides various kinds of goods like

apparels, grocery,

stationery, food item, electronic item. Leather and many more. It completes with all the specialty
stores of different products which provide goods at a discounted rate all through the year. It holds
the large customer base and it seemed from the study that customers are quite satisfied with big

bazaar. It seemed that there is the vast growth of big bazaar lying as customer demand is
increasing for big bazaar.
Big bazaar is hyper market store where varieties of product are being sold on different
product category it has emerged as a hub of shopping specially for middle class people. Different
types of products starting from a baby food to pizzas all are available under one roof. In Savedi,
Ahmednagar it is the middle class people who mostly do marketing from big bazaar. Even most
of the people do their monthly shopping from big bazaar. Grocery, apparels and food items are
the products which are demanded most by the customers of Savedi, Ahmednagar in big bazaar.
As it is surveyed it seems that the biggest competitors of big bazaar are the kirana store,
discounted specialty stores like Reliance Retail, star Bazaar etc.

7. Bibliography:
BOOKS

Philip kotler, marketing management,(Pearson education,12th edition)

Malhotra k. Naresh, marketing research (An applied orientation), Research design,(Prentice hall
of India pvt. 5th edition)
INTRERNET WEB PAGE:
Bigbazaar.co.in

Futuregroup.in
Managementstudy.com
Literature review on big bazaar.com
Retailing.co.in

ANNEXURE:

Date: .

Dear Sir,
The questionnaire is a part of the survey conducted for data collection relating to. A Study On
Buying Behavior Of Customers In Big Bazaar At Savedi, Ahmednagar. I would be thankful if
you could spare a few minutes of your valuable time for providing me with the information.
The data provided by you will be kept confidential and would be used only for academic
purpose.
Name..

Address

1. What's your monthly income?

Bellow 5000
5000-20000
20000-40000
More than 40000
2. How frequently do you visit big bazaar?

Weekly
Monthly
Quarterly
On plan basis
3. If yes then what are the other retail outlets do you intend to visit in a mall?
Garment outlet
Footwear outlet
Food Court
Entertainment
Gift corner

Jewelry and Watches store

4. What types of products do you mostly purchase in big bazaar?

Cloths
Grocery
Leather Item
Electronic Item
Gift Item
5. On an average how much amount of money do you spent in a visit to big bazaar?
Below 500
500-1000
1000-1500
1500-2000
More than 200
6. How much time do you spend in visit to big bazaar?
Less than half an hour
hour -1 hour
1 hour -1and 1/2hours
1 1/2hours-2hours
More than 2hours
7. Which day of the week do you prefer to visit big bazaar?
Friday
Saturday
Sunday
Other day
8. Which time of the day do you mostly prefer to visit big bazaar?

 10am-1pm
1pm-3pm
3pm-6pm
6pm-10pm
9. Do you go with a planned list of product to be purchase from big bazaar?
Yes
No
Some Times
10. Do you prefer a list of brands in advance when you visit to big bazaar?
Yes
No
Depends on category
11. In which categories of products do you pre-decide the brands?
Cloths
Leather Items
Electronic Item
Grocery
Gift Item
Any other Item

12. What is your mode of payment in big bazaar?

Cash payment
Credit card payment
Debit card payment

13. What encourages you to visit big bazaar?

Price
Service
Ambience
Product Variety
Product Quality
Convenience

14. How would you rate the services of the sales personnel in big bazaar on a 1-5 scale?

Very good
Good
Ok
Poor

Very poor

15. Which types of your convenience to big bazaar?

Hired vehicle
2 wheeler
4wheeler
Any other
.

16.Compare your nearest kirana store with big bazaar.

Kirana store
Kirana store
Kirana store
Kirana store
Kirana store
Kirana store
Kirana store

1. Price
2. Service
3. Variety
4. Quality
5. Convenience
6. Shopping Experience
7. Ambience

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Big Bazaar
Big Bazaar
Big Bazaar
Big Bazaar
Big Bazaar
Big Bazaar
Big Bazaar