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Kultur Dokumente
OSM601
EXERCISE SPSS
RESEARCH METHODS
Name: ________________________________
Date: __________
Group: ___________
CONFIDENTIAL
ID
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OSM601
AGE
GENDER
ATT1
ATT2
ATT3
ATT4
SN1
SN2
SN3
BI1
BI2
BI3
BI4
28
25
26
34
33
22
29
44
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44
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33
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31
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33
66
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35
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25
37
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1
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4
CONFIDENTIAL
OSM601
Prepare a simple codebook for the above data. Print screen the Variable View (10
marks)
Enter all the 30 respondents in the Data View. Print screen the Data View. (5 marks)
Compute the mean score for Attitude, Subjective Norm, and Intention to Shop Online.
(6 marks)
Mean
Std. Dev.
Attitude
Subjective Norm
Intention to Shop Online
QUESTION 4: DESCRIPTIVE STATISTICS
1. How many male and female subjects in the study above? Use the frequency table.
(6 marks)
Frequency (n)
Percent (%)
Male
Female
Total
2. Produce a frequency table for the new age that has been recoded. (8 marks)
Frequency (n)
Percent (%)
Young
Middle Age
Total
3. Produce a histogram of ages for 30 subjects above. (2 marks)
4. Draw a bar chart for gender and label the bar with percentage. Insert a title to the bar
chart. (4 marks)
5. Identify the mean, mode, median and range for age. Show your calculations. (8
marks)
CONFIDENTIAL
OSM601
6. What is the mean and standard deviation for ATT 1, ATT 2, SN1, SN2, SN3, and BI1,
BI2, and BI3.(16 marks)
Mean
Std. Dev.
ATT1
ATT2
ATT3
ATT4
SN1
SN2
SN3
BI1
BI2
BI3
BI4
QUESTION 5: CORRELATIONAL ANALYSIS
1
2
3
Is there any significant difference between gender and intention to shop online? Run
the Independent Sample T-Test and interpret the result by answering the following
questions:
a. What is the mean score for male and female? Copy and paste the table.
(2 marks)
b. State the null hypothesis. (1 mark)
c. Does intention to shop online has any significant differences between male
and female? Do you accept or reject your null hypothesis? Copy and paste
the table. (3 marks)
Print screen the NEW variable view and data view of your file that have been
analyzed. (4 marks)
CONFIDENTIAL
OSM601
Levene's Test
for Equality of
Variances
F
Sig.
df
Sig.
Mean
Std. Error
95% Confidence
(2-
Difference
Difference
Interval of the
tailed)
Equal
1.493
.232 .886
Difference
Lower
Upper
28
.383
.16250
.18348
-.21335
.53835
.971 23.120
.341
.16250
.16729
-.18346
.50846
variances
assumed
MEANBI Equal
variances
not
assumed
Independent Samples Test
Levene's Test for
Equality of
Variances
F
Sig.
df
Sig. (2tailed)
Mean
Std. Error
Difference Difference
95% Confidence
Interval of the
Difference
Lower
Equal
.602
.444 .413
Upper
28
.683
.12037
.29144 -.47662
.71736
.503 2.776
.652
.12037
.23946 -.67768
.91842
variances
MEANBI
assumed
Equal
variances not
assumed
Correlations
CONFIDENTIAL
OSM601
MEANATT
MEANSN
Pearson Correlation
MEANATT
.882**
.000
.000
30
30
30
**
.811**
.817
Sig. (2-tailed)
N
Pearson Correlation
MEANSN
.817
Sig. (2-tailed)
.000
N
Pearson Correlation
MEANBI
MEANBI
**
30
30
30
**
**
.882
Sig. (2-tailed)
.000
.811
.000
.000
30
30
30
Model Summaryb
Model
Adjusted R
Std. Error of
Square
Square
the Estimate
.896a
.803
.788
Change Statistics
R Square
Change
Change
.21715
.803
df1 df2
DurbinWatson
Sig. F
Change
55.004
27
.000
1.964
ANOVAa
Model
Sum of Squares
df
Mean Square
Regression
5.187
2.594
Residual
1.273
27
.047
Total
6.460
29
Sig.
55.004
.000b
Coefficientsa
Model
Unstandardized Coefficients
B
Standardized Coefficients
Std. Error
Sig.
Beta
Collinearity Statistics
Tolerance
VIF
(Constant)
.843
.322
2.621 .014
1 MEANATT
.582
.131
.332
3.011
.218
.119
.332
3.011
MEANSN
CONFIDENTIAL
OSM601
Statistics
MEANATT
MEANBI
30
30
30
Mean
4.1583
4.2667
4.1917
Std. Deviation
.53532
.58982
.47199
Valid
MEANSN
Missing
CHAPTER 4
Introduction
The aim of the study is to determine the level of intention among the shoppers who purchase
various products online. This section presents the results based on the research questions.
SPSS is utilized to analyze the data.
RESEARCH QUESTION 1
What is the level of behavioural intention among respondents/ shoppers when they do their
purchasing online?
The mean score for BI is 4.19.
RESEARCH QUESTION 2
Is there a mean difference between male and female when purchasing products online?
Independent T-test was conducted to find out the mean difference between male and female
based on their BI to shop online. The Levenes Test table reveals F-value = 1.493, p-value =
.232. These results indicate there is no mean difference between male and female because
the p-value is more than 0.05. Therefore, shopping online is favoured by both male and
female.
for Equality of
Variances
F
Sig.
df
Sig.
Mean
Std. Error
95% Confidence
(2-
Difference
Difference
Interval of the
tailed)
Difference
Lower
Upper
CONFIDENTIAL
OSM601
Equal
1.493
.232 .886
28
.383
.16250
.18348
-.21335
.53835
.971 23.120
.341
.16250
.16729
-.18346
.50846
variances
assumed
MEANBI Equal
variances
not
assumed
RESEARCH QUESTION 3
Is there a relationship between attitude, subjective norm and behavior intention?
Correlations
MEANATT
Pearson Correlation
MEANATT
.000
.000
30
30
30
**
.811**
.817
Sig. (2-tailed)
.000
N
Pearson Correlation
MEANBI
.882**
Sig. (2-tailed)
Pearson Correlation
MEANBI
.817**
N
MEANSN
MEANSN
30
30
30
**
**
.882
Sig. (2-tailed)
N
.000
.811
.000
.000
30
30
30
In this question, there are 3 hypotheses developed to test its strength with each other.
The first hypothesis is There is a significant relationship between ATTITUDE and
BHEAVIOUR INTENTION.
Pearson correlation was used to determine the r-value and p-value. The current results
present significant relationship between ATTITUDE AND BEHAVIOUR INTENTION with a pvalue less than 0.05 and the r-value is .882. Therefore, there is significant relationship
between ATTITUDE AND BEHAVIOUR INTENTION. So, the hypothesis is accepted.
RESEARCH QUESTION 4
Which variable influences the most towards behavior intention?
CONFIDENTIAL
OSM601
Based on the mean score for the two independent variables which ATTITUDE AND
SUBJECTIVE NORM,
The highest mean score is SUBJECTIVE NORM which indicates the variable influences the
most towards BI.
Statistics
MEANATT
MEANBI
30
30
30
Mean
4.1583
4.2667
4.1917
Std. Deviation
.53532
.58982
.47199
Valid
MEANSN
Missing
Multiple regression is conducted to find out more detailed results. Refering to the table, it
can be interpreted that 80 percent of the variance in BEHAVIOUR INTENTION is explained
by both ATTITUDE AND SUBJECTIVE NORM.
The scale of attitude comprised of two items:
ATTITUDE
5. I feel using online shopping is a wise idea.
6. I like to use online shopping.
7. My attitude towards online shopping is favourable.
8. I think it is good for me to use online shopping.
The scale of subjective norm consists of three items namely;
SUBJECTIVE NORM
4. Most people who are important to me would think that using online shopping is a
wise idea.
5. Most people who are important to me would think that I should use online shopping.
6. Most people who influence my behavior would think that I should use online
shopping.
The scale for behavioral intention comprised of three items.
BEHAVIORAL INTENTION
5. I plan to use online shopping.
6. I will frequently use online shopping in the future.
7. I will add online shopping to my favourite links.
8. I will strongly recommend others to use online shopping.