Sie sind auf Seite 1von 39

SMALL CELLS FOR HOME, ENTERPRISE AND METRO

FEBRUARY 2012
1
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

AGENDA
Market Landscape
Next Generation HetNet
More Choices for Coverage and Capacity
Small Cells Business Cases
Alcatel-Lucent Small Cell Solution Architecture
Small Cell Access Points
Key Features
Small Cell APIs and Application Ecosystem
Small Cells a Major Part of our Mobile Broadband Future

2
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

DEVICE TYPE AND NETWORK LOAD


30x GROWTH EXPECTED IN NEXT 5 YEARS!
iPad is 2x that of
iPhone!

406

394

Data Calls per Day (signaling)


Megabytes per Day (bandwidth)

171
118
77
15
iPhone

3
Blackberry

22
Android

Datacard

Source: Alcatel-Lucent analysis of various customer networks using Bell Labs tools
3
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

A SIGNIFICANT DEVICE AND USER SHIFT


FROM CIRCUIT TOWARD IP AND MULTIMEDIA
Text
Talk

From basic communications


to entertainment
and social networking

Play games
Watch videos

250 million
Facebook
mobile subs
2 billion videos
per month
watched on
Facebook
2 billion videos
per day watched
on YouTube

Surf Internet
Watch TV
0%

20%

40%

What do you currently do?

60%

80%

What would you like to do?

Source: iGR Inc., June 2011 and available industry statistics


4
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

KNOWN CURES FOR IMPROVING USER EXPERIENCE


Introduce LTE / 4G technology
- Upside: Raises the amount of network capacity and
improves the user experience (similar to improvements
made in wired networks of DSL or cable data)
- Downside: Requires more equipment, usually in
another band (which can have worse loss
characteristics)

Move antennas closer to user to


decrease over-the-air loss
- Upside: Improves network capacity
- Downside: Requires even more equipment (more
transmitter / receiver combinations; small cell sites)

The Industry Goal is to Become Less-Obtrusive while using Less Power


5
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

ADDRESSING AN EXPLODING MARKET POTENTIAL


ISSUES WITH A MACRO-ONLY APPROACH

Outdoor
Hot Spots

Indoor Hotspots

Poor in-building
Penetration RF penetration through

glass, steel and concrete

Rural Access

Data loads can exceed capacity,


necessitating new carriers or new
sites / cell splits

Poor Residential
Coverage

6
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Expensive for rural


coverage

CELLULAR COVERAGE IS NOT CREATED EQUAL


DISTANCE = LOSS = LESS RELIABLE THROUGHPUT

Do you Experience?

Dropped Calls:
Poor voice quality:
Slow Internet:
Slow email:

16-47%
19-49%
32-72%
21-61%

60% of Broadband Subscribers are Interested in Small Cells!


Source: Parks Associates data commissioned by Femto Forum
7
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

THE LIMITS OF MACRO BTS-ONLY STRATEGY


CLAUDE SHANNON PREDICTED OUR DILEMMA

A good experience

A bad experience

Peak data efficiency (bps/Hz)

Limits of 2G, 3G, 4G


Infeasible region
4

LTE

SHANNON-BOUND
HSDPA

2
EV-DO

-5
+5
+15
Signal-to-noise ratio (dB)

Network load, frequency band, and


distance all make a difference

Source: Bell Labs analysis


8
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

WHATS REQUIRED IS A NEW KIND OF NETWORK


THE NEXT GENERATION HETNET
HETNET PROVIDES

HETNET COORDINATES
WITH MACRO NETORKS

Ubiquitous coverage

Support a multi vendor


environment

Mitigate interference

Provides a seamless end


user experience

High bandwidth capacity


Superior QoE
Cost efficient capacity
and coverage in all
environments

Incorporate intelligent traffic


management features

Small Cells Are a key Component of Any HetNet


9
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

SMALL CELLS
MORE CHOICES FOR COVERAGE AND CAPACITY

9361
Home Cell

9362
Enterprise
Cell

9362
Enterprise
Cell

9363
Metro Cell
Indoor

9364
Metro Cell
Outdoor

Private Small Cells

9363
Metro Cell
Outdoor
MS/Wi-Fi

9768 Metro
Radio
Outdoor

9764 Metro Cell


Outdoor
W-CDMA (Wi-Fi
optional)

9764 Metro
Cell
Outdoor
LTE 2X1W

Public Small Cell


Home Small Cell

3G/4G Macro
WiFi
Enterprise Small Cell

Distributed
Antenna

3G/4G Macro

Metro Cell
WiFi Hotspots

Enterprise Small Cell

10
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

9764
Metro Cell
Outdoor
LTE 2X5W

THE HOME CELL BUSINESS CASE


RETENTION & PERFORMANCE IS OFTEN STEP 1
The simple case
- First costs
Femtocell
Other costs
Sub-total
Paid by customer

$160
$80
$240
($50)

Net first costs

$190

- Subscriber remarketing and


acquisition costs: $250-400*
- A retained revenue stream

Up to 60% downlink improvement


Up to 26% uplink improvement
20-50% network traffic offload

* new equipment included


11
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

HOME CELL BUSINESS CASE


GAINS IN SEVERAL DIMENSIONS
Home Cells Business Case Revenue and Expense Split
100%

80%

Market share gain (3G )


26%

70%
60%
50%

20%
10%
0%

Market Share
Gain (50%)

Market share gain ( xDSL)


24%
Value added services 11%

40%
30%

Positive NPV

90%

Additional ARPU 15%

Incremental
ARPU (26%)

DPP =
IRR =
NPV =

25
194%
21,595

months
M

DSL network (CAPEX/OPEX) 2%


Other expenses (G&A, Bad debt) 4%

Femto fees 3%
Churn
Churn reduction savings/
Reduction
13%
Secured revenue 13%
Macro offload savings (OPEX) 3%
Macro offload savings (CAPEX) 6% Macro Offload

Femto OPEX 17%


Femto network CAPEX 15%

Savings (9%)

Revenue/Savings

Expenses

Source: Bell Labs analysis

12
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

ENTERPRISE CELL BUSINESS CASE


MORE BUSINESSES COVERED FOR LESS
5 Year Total Cost of Ownership

Cost per Employee (in Euros)

250
200
Enterprise Cells 8 users
Enterprise Cells 16 users
Pico cell
DAS

150
100
50
0
SOHO

SME

Corporate
Source: Bell Labs business modeling Mar 2010

Enterprise Cells, the Most Cost-effective Solution for All Business Sizes
13
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

METRO CELL BUSINESS CASE


BETTER COVERAGE, HIGHER THROUGHPUT, LESS TCO
>10 Mb/s

Total cost of ownership (000 Euros)


Year 1

Year 2

>10 Mb/s

>10 Mb/s

Year 3

90% Coverage

1,200

>10 Mb/s

1,000
800

640K vs. 1.4M!

<10 Mb/s
<10 Mb/s

600
400

<5 Mb/s

<5 Mb/s

<5 Mb/s

200
0

<10 Mb/s

<3 Mb/s

Macro
BTS
OPEX

Metro
Cells
CAPEX

Macro
BTS

Metro
Cells

Macro
BTS

Metro
Cells

<3 Mb/s

<3 Mb/s

<10 Mb/s
<5 Mb/s

USER THROUGHPUT BASED ON LTE MODEL


YEAR 1

Backhaul

YEAR 2

YEAR 3

NUMBER OF SIMULTANEOUS USERS

Source: Bell Labs analysis based on dense urban area using dedicated carrier
14
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

YEAR 4

ALCATEL-LUCENT SMALL CELL SOLUTION


SOLUTION ARCHITECTURE
Alcatel-Lucent pre-integrated E2E solution

GGSN

3GPP
UMTS Core
Network

MSC
Server

HLR

Presence/
Application
Server

SGSN

Small Cell Gateway


ALSMS

Small Cell
Management
System

AAA

NTS

IPC

SeGW

9365 BSR
Gateway

SCMS
Motive
HDM

WPS

WMS

3GPP standards compliant, including Iuh


Release 8 interface
Proven comprehensive security mechanisms
Applications enablement with APIs and SIP
interface to presence/application server

3GPP Iuh or Iu
IPSEC Tunnel

Small
Cell
Access
Points

True flat IP architecture


Bell Labs SON innovation

3GPP Interfaces (IuCS, IuPS, MAP and SIP)


SNMP and TR069

Small Cell
Gateway

Highly scalable, high capacity solution

Internet traffic offload, minimizing impact on


SGSN and GGSN
9361
Home Cell

9362
Enterprise
Cell

9363
Metro Cell
Indoor

9364
Metro Cell
Outdoor

9764
Metro Cell
Outdoor

SCMS OA&M solution integrates both with


macro network OA&M and customer care

15
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

SMALL CELLS - FOR HOME, ENTERPRISE AND METRO

9361
HOME CELL
W-CDMA
Integrated
omni
directional
antenna
4 to 8 users

9362
ENTERPRISE
CELL
W-CDMA
Integrated or
external omni
directional
antennas
Rx diversity
Small cell net
8 to 32 users

9363 METRO
CELL INDOOR
W-CDMA
Tamper resistant
Integrated or
external omni
directional
antennas
Rx diversity
HSDPA 64 QAM
Small cell net
16 to 32 users

9364 METRO
CELL OUTDOOR

9764
METRO CELL
OUTDOOR

9768
METRO RADIO
OUTDOOR

LTE
Outdoor for indoor
W-CDMA
or outdoor coverage
Outdoor for indoor
W-CDMA

2 integrated
Ruggedized design or outdoor coverage
directional lightRadio
2 integrated
External omni
cube antennas
directional antenna directional lightRadio Distribute BBU
cube antennas
Rx diversity
RX diversity

Integrated BBU
HSDPA 64 QAM
2X2 MIMO
RX diversity
Range 2 KM at
Modular metro dock CPRI
120m/h
Up to macro-like
design
16 to 32 users
capacity daisy
Optional Wi-Fi AP
chaining
Up to 32 users

16
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

HOME CELL SW LICENSING


FOR MORE DEVICE CHOICES
WHAT IT MEANS FOR END USERS

More device choices for home coverage

WHAT IT MEANS FOR OPERATORS

Enables operators to maintain or extend


existing relationships with CPE vendors

Enables operator customized designs

Less home networking devices


Reduces complexity of home networks
Easier installation, operation and
maintenance of home networking devices

ALCATELLUCENT
9361 HOME
CELL SW

TECHNOLOGY
REFERENCE
DESIGN

THIRD
PARTY CPE
VENDOR
HW & SW

HOME CELL
INTEGRATED
RESIDENTIAL
GATEWAYS
FROM 3rd PARTY
CPE VENDOR

17
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

NETGEAR
9361 HOME CELL
SW ENABLED
HOME GATEWAY

INTRODUCING THE NEW 9362 ENTERPRISE CELL V2.2


WITH PAY-AS-YOU GROW CAPACITY

16 users upgradable to 24 & 32 with licensing


100 mW upgradable to 250 mW with licensing
Rx diversity for improved RF performance
Minimum to no radio planning: SON & small cell net
Free standing or wall mountable
Flexible power: AC/DC power adaptor or Power
over Ethernet+

Ethernet backhaul with pass-through Ethernet RJ45


for additional device

Pay for Only What You Need When You Need It


18
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

INTRODUCING LIGHTRADIO CUBE-BASED METROS


9764 METRO CELL OUTDOOR AND 9768 METRO RADIO OUTDOOR
3G metro trials under way in
Europe

4G trials in the US and Europe


Commercial 3G and 4G products
available in 2012

Delivers

Optimized service delivery


and installation

Green bandwidth
Reduced network TCO

lightRadio Cube Inside

LightRadio Cube-Based Metro Cells and Radios Are Here


19
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

9764 METRO CELL OUTDOOR

PROVIDES INDOOR COVERAGE FROM AN OUTDOOR LOCATION

W-CDMA all-in-one metro cell operating in 2100 MHz

Rx diversity for improved RF performance

38 dBm (6W) EIRP transmit power


2 integrated directional lightRadio cube antennas for higher
throughput, lower interference, and greater power efficiency
Offers integrated Wi-Fi access point with optional Wi-Fi module
One person install on lamp post, pole, or side of a building
Installed outdoors for coverage indoors or out
Fully compatible with Alcatel-Lucent 9360 Small Cell solution

Easily Accessible for Installation, Operations, and Maintenance


20
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

9764 METRO CELL OUTDOOR


SERVICE MODULE INNOVATION
ALCATEL-LUCENT SERVICE MODULE DESIGN

RF
Box

Metro
Dock

Assembled
Metro Cell

Modular metro docks


Deployment flexibility - site may
be prepared separately from
technology rollout

support multiple backhaul


options
Thin metro dock - GigE,
GPON, Wi-Fi
Thick metro dock
DOCSIS, DSL

Easier frequency swaps and

technology upgrades - just


replace RF module
Investment optimization LTE
only when and where needed

Co-Created with Customers to Meet Customers Needs


21
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

9768 METRO RADIO OUTDOOR

DELIVERS MACRO-LIKE CAPACITY TO WHERE IT IS NEEDED


LTE distributed Metro Radio
operating in 2.6 GHz

2 integrated directional

lightRadio cube antennas

34 dBm EIRP at each antenna


2-path Rx diversity and 2x2

MIMO-enabled cross-polarization
for improved RF performance

One person install on lamp post,


pole, or side of a building

Provides High Bandwidth to Stadiums, Malls, Convention Centers, Large Enterprises, etc.
22
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

9768 METRO RADIO OUTDOOR


DISTRIBUTED eNodeB ARCHITCTURE
Reduces costs by leveraging
same BBU resources as
macro network

CPRI

Deployment flexibility - works

CPRI
daisy
chaining

BBU or
BBU cluster

with conventional and


clustered BBUs

CPRI daisy chaining enabling

SGW

PGW

multiple MROs to share same


backhaul to BBU

Fully compatible with AlcatelLucent 9926 d2U

Offers Deployment Flexibility Coupled with Optimized Use of BBU Digital Assets
23
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

WI-FI INTEGRATED SMALL CELLS


LEADS TO NEW OPPORTUNITIES

New Business
Models

Market Conditions
9363
Metro Cell
Indoor MS

Smartphone
Popularity
Cellular Data
Growth
Wi-Fi
Popularity

New Opportunities

Integrated Residential
Gateway based on 9361
Home Cell SW Licensing

9764
Metro Cell
Outdoor

Expanded
Capacity
Expanded
Enterprise
Business

Plus
Alcatel-Lucent
Wi-Fi Integrated Small Cells

Reduced TCO with 1 Site Location, 1 Installation, 1 Backhaul and Daisy Chaining
24
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

9365 BSR GATEWAY


A POWERFUL PERFORMER

Single gateway for Home, Enterprise


and Metro Cells

High capacity 6X more capacity

Highly scalable with pay-as-grow


capacity

Based on Alcatel-Lucent field proven


ATCA v2 platform

Carrier grade reliability with no single


point of failure

Ready for Massive Small Cells Rollout


25
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

MOTIVE HDM
PART OF THE AWARD-WINNING DIGITAL HOME CARE SOLUTUION
IPTV

Handles every task related to Small Cell

Customer Service Management


VoIP

HSIA

SSC

VoD

Firewall / Security

CSR

CSC

SMP
Application
Lifecycle
Manager
(ALM)

Home
Device
Manager
(HDM)

Activation
Devices
Applications
Services
Home Networking
Security

TR-69
Devices
Other
Devices

Assurance

Network
Analyzer
(5530 NA)

management, including:
zero-touch provisioning
configuration updates
software upgrades
problem diagnosis & troubleshooting

CPE-vendor-agnostic system capabilities


based on the Broadband Forum TR-069
standard

Support
Call Center
Operations
Marketing
Maintenance

Proven solution
Over 80 global customer references
More than 40 million CPE under

26
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

management

SELF-CONFIGURING AND SELF-OPTIMIZING


AVOIDING OPERATIONAL COMPLEXITY
Bell Labs
SON Innovation

Integration
Optimization
Continuous
optimization

Site acceptance
Self-configuration
Plug & Play

Automatic Neighbor
Relation
Reduced
Handover Failure

Interference
Management
Painless Network
Densification
27
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Load Balancing
Optimized
Resource Usage &
Improved QoE

OAM
Handover
Optimization
Minimized
Call Drops

SECURITY
THREE LAYERS OF SECURITY
3GPP W-CDMA Network
3GPP subscriber authentication
3GPP ciphering for air interface
security

Small Cell Gateway


Network firewall
Authentication of small cell
signaling messages
Enforcement of ACL based on
operator consent

Small Cell Access Points


Sealed tamper-evident unit
Secure boot and upgrade procedure
Integrity checking of critical stored
data
Embedded network firewall
28
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Between Small Cell


Access Points and Small
Cell Gateway
IPSec Tunneling
Small cell authentication
Shared secret based
authentication
Certificate-based
authentication
Dual certificate and USIM
authentication (Future)

SMALL CELLS
FOR DEDICATED AND SHARED CARRIER DEPLOYMENT
INTERFERENCE MANAGEMENT
Automatic power control

Increased innovation

Carrier #1 (macro)
Carrier #2 (small cell)

Automatic code allocation


Automatic coverage
optimization
Network listening
techniques

Shared single carrier

Automatic carrier selection


Optimized access point
selection

Shared multi-carrier

Idle mode distribution


eICIC & frequency selective
scheduler
Directional and multi-array
antenna technologies
29
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

9 Better coverage
9 Improved spectral
efficiency
9 Reduced
unnecessary
handovers
9 Reduced signalling
load

HANDOVERS
SEAMLESS MOBILITY WITH MACRO AND OTHER SMALL CELLS
Small Cell to Macro Handovers

Handovers supported for calls (CS, PS and CS+PS)


Small cell to 3G macro
Small cell to 2G macro
UE assisted small cell to macro (increases success rate)
Intra-frequency small cell to 3G macro Mobile Assisted
Handover ( MAHO) (shared carrier deployment)

Macro to Small Cell Handovers


Handovers supported for all calls (CS, PS and CS+PS)
3G macro to small cell
2G macro to small cell

Small Cell to Small Cell


Handovers supported for all calls (CS, PS and CS+PS)
Small cell to small cell within the same group
Small cell to small cell within different groups (future)
30
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

END-TO-END QUALITY OF SERVICE


ASSURING END USER SATISFACTION
SMALL CELL SOLUTION
FEATURES

ALCATEL-LUCENT
EXPERIENCE AND EXPERTISE

DSCP QoS classification and Marking

Full End-to-end QoS Management Mastery

Layer 2 QoS

#1 in DSL - > 215 M lines shipped

Queue management

#1 in GPON

Traffic shaping

Leading position in IP

CAC

Full ecosystem testing capabilities

Backhaul bandwidth measurement


Dynamic MTU size adaptation
2 IPSec tunnels
Real-Time Monitoring of backhaul bandwidth
RTCP for IuCS over IP

31
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

FEATURES PER MARKET SEGMENT


FOR ENHANCED HOME, ENTERPRISE AND METRO DEPLOYMENTS
METRO
Enterprise feature set plus:

ENTERPRISES

Indoor and Outdoor Metro Cells

Home feature set plus:

Up to 32 Users per Metro Cell

HOMES

Up to 32 Users per Enterprise Cell

Service Based Redirection

Access Control (Open,


Prioritized Open, close)

Small Cell Group Support

Increased paging Capacity for Large


Metro Deployments

Auto-configuration
Self-optimization
Handovers to/from macro
Automatic carrier selection

Joint Coverage Optimization


(future)
Auto-configuration of Small Cell
Neighbor List
Small cell to Small Cell Handovers

Extended ACL Size (up to 10K)


Continuous Coverage
Optimization Based on Admission
32
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Extended Cell and Speed Range (Rural)


Enhanced Fault and Performance
Management

SMALL CELL API AND THE APPLICATION ECOSYSTEM


CAPTURING ADDITIONAL VALUE
Rapidly create new services
Provider-based apps or
OTT/App content providers
- Enable location-aware services,
personalized content push, and
interaction with the environment
based on proximity

Blend the power of a trusted


network with the innovation
of the web
From years to weeks, while
controlling costs

Apps API
Time
Identity

Service provider

Location
Status

Developers

Payment
Security
Rich Location
Bcast/multicast

33
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Subscribers
Revenues
Services

SMALL CELLS BASED APPLICATIONS


ARTGUIDE AN EXAMPLE OF MUSEAM APPLICATION

Small Cells
Provides presence and
location information via APIs
to application server
Provides access control and
facilitates user verification

Museum ticketing
service

Museum-Backend
Systems

User presence
detection

4a

Content download
and interaction

6
4b

Enables push personalized


content and user interaction
with the environment.

5
Automatic
Gate

34
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Software
Provisioning

SMALL CELLS BASED APPLICATIONS


EXAMPLE OF PRESENCE APPLICATIONS
Buy
Buy 11 cup
cup get
get
22nd
nd half
half off!
off! -[coffee
[coffee shop]
shop]

Im
Im@
@Club54
Club54
C
U
there!
C U there!Jen
Jen
(social networking)
(social networking)

Try
Trythe
thePizza
Pizza
there.
Its
there. ItsGreat!
Great!
--Mike
Mike

(mobile marketing)
(mobile marketing)

Geo Fence
Sally moves into
geo fence

Scorsese
Scorsesefilmed
filmed
Taxi
TaxiDriver
Driver
here!
here![movie
[movie
trivia]
trivia]
(premium content)
(premium content)

Antiques
Antiquesshow
show
11block
blockNorth
North
[show
[showorganizer]
organizer]

35
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Get
Get 15%
15% off
off
@
@ -[show
[show store]
store]

SMALL CELLS SERVICES


SERVICES FOR FASTER MORE SUCCESSFUL MARKET LAUNCHES
Macro

Macro Only

Small Cell

DE-RISKED MARKET
LAUNCH WITH
BUSINESS
MODELING

Market Entry

Strategy
Pricing Strategy
Financial Impact
Sensitivity Analysis
Network
Deployment
Risk Identification

OPTIMIZED
IN-BUILDING
COVERAGE WITH
ENTERPRISE RF
SERVICE

IT INTEGRATION
FOR SIMPLIFIED
SERVICE
INTRODUCTION

BSS integration for

self-care, billings,
and customer
support
OSS integration for
simplified
provisioning and
troubleshooting

RF planning and
design services
customized to meet
enterprises
coverage and
capacity needs

36
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

OPTIMAL HOTSPOT
COVERAGE WITH
METRO CELL
SERVICES

Locates data traffic

hotspots
Calculates macro
offload potential
Performs economic
modeling
Makes
recommendation

WE ARE NEARING THE PRACTICAL LIMITS OF


INFORMATION THEORY
Small cells will become an absolute necessity

Small Cells

ALL SMALL CELLS ARE NOT THE SAME


Omni and directional
Big and small
Full solutions versus point products
Diffusion of technology

TODAYS APPLICATION FOR COVERAGE AND CAPACITY IS


JUST THE TIP OF THE ICEBERG
Further development of the application ecosystem will yield additional
value
37
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

38
COPYRIGHT 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.