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Fashion Forecast

Summer 2015

Four trends:
Artisanality
Pop Art
Tropical
Varsity

Fashion Forecast
Summer 2015

Artisanality

Artisanality
Fashion through the eye of a historic naturalist, blending makebelieve worlds with fine craftsmanship. This story is driven by a
fascination for history and old curiosity.
A casual bohemian styling direction inspired by global fringe
culture and off-grid living. The anarchic freedom of opting out, and
life on the road and in remote communities inspires the bohemian
mix of surf and biker references in this story. A spirit of sustainable
self-reliance makes creative use of everything found along the way
to shape a personal vision of life and art. Gaps in the scientific
documentation of the world are filled by our imagination and create
a mythical mix between fantasy and authenticity.
Treasures of vintage costume and textile archives create a desire to
preserve forgotten garments and construction details, as well as
the attitude to repair and care for valued items rather than replace
them.
Native visual arts and local textile patterns are simplified and adapted, merging into graphic stripes and chevrons to become part of a
global cultural aesthetic. Details are stripped back to create a
modern look while retro colours are retained as emotive links to the
originals.
Delicate skeletal structures and intricate patterns reflect an artistry
and exquisite craftsmanship that drives a high-end approach to
construction and detail.
Delicate shades of fossils and bones are set against earthy layered darks. Hot and cool tones reverberate between the colours of
flames and intense, yet calming violets and blues. Metallics are fluid
and complement both the neutrals and the brighter shades.

Artisanality - Style Features

Artisanality - Male Fashion

Artisanality - Female Fashion

Artisanality - Kids Fashion

Artisanality - Artworks & Details

Artisanality - Pantones

Artisanality - Drawings & Must Haves

Artisanality - Materials

ALL OVER PRINTED


ASO OKE FABRIC
BRODERIE
CANVAS
SATIN
IKAT
LINNEN
JACQUARD
MATELASSE
CROCHET
CHIFFON
LACE
BROCADE
SEQUINS FABRIC
MADRAS
LEATHER
FEATHERS
FUR
SUEDE
SMOCK

SEQUINS FABRIC
VELOURS DE PANNE
LINNEN
QUILT
AZTEC INSPIRED SPRINTS
TRIBAL PRINTS
JAPANESE PATCH AND REPAIR
HANDCRAFTED TECHNIQUES
PATCHWORK
STITCHING TECHNIQUES
FRINGE AND TASSELS
MULTIPLE SHADES OF INDIGO
MIX AND MATCH
SASHIKO
EMBROIDERY
BANDANNA
INDIGO KNITS
INDIGO LINEN
PLUSH FABRICS
BRUSHED YARNS
LOOP PILE

Fashion Forecast
Summer 2015

Pop Art

Pop Art
Blog culture, novelty references and an anything-goes attitude
inspires this playful direction. Ariot of kitsch references informs
summer graphic motifs alongside a more elevated approach to Pop
Art-referencing pattern.
With the continuation of the 90s trend, nostalgic cartoon icons
such as Mickey Mouse and Batman, or movie revivals such as the
upcoming Star Wars film, create statement prints on campshirts and
accessories. While polka dots are enlarged for a more playful
pattern, artistic prints such as colourful brushstrokes and splatters
of paint come to the forefront as a key print and pattern story.
Patches and embroidery of childlike imagery appear on shirts and
sweatshirts. Accessories take on an arts and crafts feel with candy
bead bracelets and fun pendant necklaces.
A bold primary palette is the base for a rainbow of colours joined
with some kitsch pastels.

Pop Art - Style Features

Pop Art - Male Fashion

Pop Art - Female Fashion

Pop Art - Kids Fashion

Pop Art - Artworks & Details

Pop Art - Pantones

Pop Art - Drawings & Must Haves

Pop Art - Materials

ALL OVER PRINTED


POPLIN
FANCY KNIT
POLKA DOTS
TRICOT
SWEAT
RIBBING
LYCRA
LEATHER
MULITCOLOUR NEPS
TWISTED YARNS
SUPER SLUBBY SURFACES
TEXTURES
DOBBY
RETRO PATTERNS TECHNICAL
GEOMETRICS
LINEAR PATTERNS
COLOR BLOCKING
JACQUARD KNITTING
PLACED PRINTS
PATCHES

PLASTISOL PRINTS
EMBOSSING
APPLIQUE DETAILS
MOTIF BADGES
CUT AND SEW KNITS
BLACK & WHITE PATTERNS
AND
TEXTURES
COMICS USED AS PRINTS
JERSEY
TERRY
TEDDY JERSY
ZIPPERS
SHEER MESH
METALLICS

Fashion Forecast
Summer 2015

Tropical

Tropical
The summer tropical trend continues to be the most important
look this season with ramped-up and saturated colour boosts on
boardshorts to sweatshirts, tees and dresses.
To compliment the Hyper tropical trend, the look extends to T-shirt
placements giving a more casual edge. Brands use humour, juxtaposing elements and image treatments to move the direction on.
Encapsulating the summer mood, oceanic creatures and sea birds
are amongst the most popular themes. An unexpected appearance
from extinct animals is also seen.
Floral pattern clash combines colour-blocking, contrasting stripes
and striking coloured panels to give a fresh look this season.
Continuing the biggest trend this season, plant-life and leaves are
given a more premium look. Colours are muted and limited to a
grey or blue monochrome palette.
For a more commercial approach to conversationals, casualwear is
given a sophisticated update with simple graphic vector symbols
including mystic references, arrows and holiday motifs; all arranged
in spacious grid compositions and paired back colours.
Bright tropical Hawaiian prints are updated with subtle overdying
techniques for the mens casualwear and youth markets.

Tropical - Style Features

Tropical - Male Fashion

Tropical - Female Fashion

Tropical - Kids Fashion

Tropical - Artworks & Details

Tropical - Pantones

Tropical - Drawings & Must Haves

Tropical - Materials

ALL OVER PRINTED


POPLIN
TRICOT
SWEAT
GABARDINE
CREPE
CHIFFON
EXTRA WEFT
PATTERNS
LUMINESCENT
YARNS
GLOSSY
SYNTHETICS
HIGH SHINE SATINS
POROUS TEXTURES
GEORGETTE
PLEATS
SUMMER TWEEDS
GLOW IN THE DARK
YARNS
TYE DYES
SPACE DYED
KMNOP YARNS
HIGH-TWIST GIMP
FLOREL
OVERPRINTS

COTTON MADRAS
DOUBLE FACED COTTON
CLEAR FINISH CHAMBRAY
LINEN
SHIRTING STRIPES
SOFT INDIGO
BLEACHED BLUE
LAYERED FABRICS
LIGHT WEIGHT NYLONS
LIGHTWEIGHT MESH
OPEN WEAVE GROUND CLOTHS
DECORATED
WITH SEQUINS AND
EMBELLISHMENTS
FANCY TWEEDS
HAWAIIN PRINTS
FLOWER PRINTS
LEAVE PRINTS
PALM, BEACH SURF PRINTS

Fashion Forecast
Summer 2015

Varsity

Varsity
A combination of preppy and sportswear, influences of the countryclub and the traditional sports are combined with update ideas
of Luxe and active sportswear.
Also look at alternative sports such as American football and ice
hockey for authentic athletic design inspiration. This look is given
an update with a focus on classic team colour palettes. Consider
placement stripes and bold numbers with 3D treatments for the
genuine varsity mood. Cut and construction are soft and supremely
comfortable, and are given a tailord twist.

Varsity - Style Features

Varsity - Male Fashion

Varsity - Female Fashion

Varsity - Kids Fashion

Varsity - Artworks & Details

Varsity - Pantones

Varsity - Drawings & Must Haves

Varsity - Materials

ARGYLE
CANVAS
TWILL
PIQUE
YARN DYED STRIPES
GABARDINE
SWEAT
NYLON
MESH
RIBSTOP
SEERSUCKER
POPLIN
LEATHER
DENIM
HERRINGBONE
CHECKS
RIBBING
PLEADS
CHINO CLOTH
STRIPED TRIMS

COLOR BLOCKING
CABLE KNITTING
TWEEDS
JERSEY
CHAMBREE
ORGANZA INSERTS

Colofon
CBI Market Intelligence
P.O. Box 93144
2509 AC The Hague

www.cbi.eu

August 2014

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