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Innovative Research.
Superior Results.
P O L L I N G M E M O R A N D UM
TO:
INTERESTED PARTIES
FROM:
SUBJECT:
HEALTHY UTAH
DATE:
The following memorandum highlights the key findings from a Wilson Perkins Allen poll
conducted on behalf of Silver Bullet, LLC. The Utah statewide poll was conducted among 500
likely general election voters and was conducted March 31-April 2, 2015. The full sample
has a margin of error equal to 4.4%.
SUPPORT FOR HEALTHY UTAH DROPS BELOW 50% AMONG INFORMED VOTERS
A majority of voters are not ready to support Healthy Utah when reminded that there is no
such thing as free federal money. Initially support for the healthcare proposal was 56
percent when the question was posed as Utah getting more money from the federal
government. However support fell to 47 percent, below a majority, once voters were
informed about the financial effects of Healthy Utah on the federal budget. Respondents
were asked the following question describing the Healthy Utah proposal.
Currently there is a proposal in Utah to expand state-administered, federalhealthcare benefits to potentially tens of thousands of more Utahns. The
State of Utah will be reimbursed for only two years by the federal government
for providing this expansion of healthcare benefits. Do you support or
oppose Utah accepting more federal dollars so it can provide more
healthcare benefits?
Results
Initial Response
Informed Response
Total Support
56%
47%
Total Oppose
28%
40%
Not only does overall support diminish and opposition increase when general election voters
become informed, but the intensity of strong opposition increases to nearly the same
percentage as those who are strongly support the healthcare proposal.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
23%
35%
12%
15%
16%
34%
Initial
Strongly Oppose
11%
Somewhat Oppose
12%
Undecided
16%
Somewhat Support
Strongly Support
26%
Informed
Driving the drop in support for the healthcare proposal are the messages of the long-term
financial consequences to the national economy and the financial burden that future
generations will be under.
Now, I am going to read you some brief statements that you might hear
about the healthcare proposal. For each statement, please tell me whether
this information would make you more likely to support or oppose healthcare
proposal, or if it makes no difference either way.
Confidential
Total
Support
Total
Oppose
33%
44%
23%
50%
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4/15/2015
In addition to the messages of the indirect financial consequences, Utahns were also moved
to oppose Healthy Utah when they were informed that they may later have to directly pay for
the healthcare proposal that expands Medicaid to a larger population made possible by the
passage of Obamacare.
For each statement, please tell me whether this information would make you
more likely to support or oppose healthcare proposal, or if it makes no
difference either way.
Confidential
Total
Support
Total
Oppose
22%
57%
27%
39%
18%
56%
25%
44%
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4/15/2015
89%
Liberal
88%
Democrat
74%
Conservative
41%
Republican
38%
Confidential
TOTAL SUPPORT
TOTAL OPPOSE
62%
23%
1.
2.
3.
Strongly Support
Somewhat Support
Undecided/DK/Refused DNR
4.
5.
Somewhat Oppose
Strongly Oppose
44%
18%
15%
9%
15%
Page 4 of 7
4/15/2015
Initial Response
Informed Response
Total Support
50%
42%
Total Oppose
35%
46%
Informed likely primary voters who strongly oppose the healthcare proposal have an intensity
advantage of nine-points over those who support it.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
23%
35%
12%
15%
16%
34%
Initial
Strongly Oppose
11%
Somewhat Oppose
12%
Undecided
16%
Somewhat Support
Strongly Support
26%
Informed
Of the 500 surveys fielded, 251 surveys qualified as likely voters in the Republican Primary,
which are defined as those who expressed a high interest in voting in the 2016 Primary
election and are registered Republicans or unaffiliated with any party.
Confidential
Page 5 of 7
4/15/2015
FINDINGS
Confidential
Page 6 of 7
4/15/2015
Methodology
WPA Opinion Research conducted a statewide study in Utah of likely general election voters.
Respondents were screened to ensure that they were not a member of the news media, a
public relations company, or a political campaign. The sample for this survey was selected
randomly using registration based sampling and was stratified based on gender, age,
ethnicity, party, and geography. This methodology minimized post-survey weighting which
can reduce the reliability of survey results. Respondents were contacted on landline and
mobile telephones via a live operator interview between March 31 and April 2, 2015. The
study has a sample size of 500 likely general election voters and a margin of error equal to
+4.4%.
Confidential
Page 7 of 7
4/15/2015