FA – ‘Business: The Basics’ Glogs BDI 3C – Semester II 2009/10

Our Purpose: The goal of this exercise is to work together to develop a common understanding
of the key topics in business. This will serve as a ‘crash’ course in introductory business for
some, and a review for others.

Your Task: You will work with a partner to create a glog on one of the topics outlined below.

The Details:
• Instructions on how to use glogster can be accessed from the NDSSBiz homepage
• Some links to information on each topic have been provided on the NDSSBiz wiki
(Entrepreneurship > Unit 1 – Business: The Basics)
∗ Please make use of any additional resources you can find!
• Glogs will be linked into the NDSSBiz wiki for the class to reference throughout the
semester
• Glogs will be presented to your classmates
∗ During the presentation, your classmates will have handouts (provided by Ms.
Wood) to fill out; these handouts will be your ‘notes’ on each topic

Assessment: Your glogs will be evaluated using the rubric below.

Assessment Rubric Level 1 Level 2 Level 3 Level 4

Demonstrates
Knowledge Demonstrates Demonstrates some Demonstrates
considerable
Range of facts you learned limited knowledge knowledge and extensive knowledge
knowledge and
Understanding of your topic and understanding understanding and understanding
understanding

Application Glog is somewhat Glog is highly

Glog has limited Glog is considerably
Creating/designing your glog effective effective
effectiveness (lacking effective
(some visual appeal, (exceptionally
Visual appeal & functionality visual appeal, minimal (visually appealing,
some required appealing, extra
Includes required information information) required information)
information) information)

Uses research and Uses research and Uses research and

Thinking/Inquiry Uses research and
planning skills with planning skills with planning skills with a
Researching your topic planning skills with
limited considerable high degree of
Planning your glog some effectiveness
effectiveness effectiveness effectiveness

Communication
Communicates with Communicates with Communicates with
Use of business terms Communicates with
limited considerable high degree of
Grammatical correctness in glog some effectiveness
effectiveness effectiveness effectiveness
Presentation of glog

Learning Skill – Teamwork

Needs Improvement Satisfactory Good Excellent
(Worked cooperatively with
(rarely) (some of the time) (most of the time) (always)
partner and shared the workload)

Learning Skill – Initiative

(Asked for help as required and Needs Improvement Satisfactory Good Excellent
has a positive attitude toward (rarely) (some of the time) (most of the time) (always)
learning new things)
FA – ‘Business: The Basics’ Glogs BDI 3C – Semester II 2009/10

1. Business Fundamentals
 Needs & Wants (definition, differences, basic needs)
 Supply & Demand (definition, relationship between supply & demand, impact on price)

2. Forms of Business Ownership – Sole Proprietorships & Partnerships

 Number of owners, who controls the business, legal structure
 Advantages & disadvantages

3. Forms of Business Ownership – Corporations & Cooperatives

 Who owns the business, who controls the business, legal structure
 Advantages & disadvantages

4. Forms of Business Ownership – Franchises

 Definitions of franchise, franchisee, franchisor
 Advantages & disadvantages

5. Types of Businesses – For Profit & Non-Profit

 Definition, similarities & differences
 Purpose of non-profit business

6. Functions of Business – Production

 What is production?
 Factors of production
 Steps in production process

7. Functions of Business – Marketing: Introduction

 What is marketing?
 Principles, goals and role of marketing

8. Functions of Business – Marketing Mix

 Four P’s of marketing
 Detail on Product, Price, Place

9. Functions of Business – Marketing: Promotion

 Promotion strategies
 Types of advertising and sales promotions

10. Functions of Business – Finance

 What is finance? What is accounting?
 Key Financial Statements (Balance Sheet, Income Statement, Cash Flow Statement)

11. Functions of Business – Human Resources & Management

 What is human resources? What is management?
 Functions of HR Department and Management
FA – ‘Business: The Basics’ Glogs BDI 3C – Semester II 2009/10

Potential ‘Extra’ Topics

12. Types of Businesses (Manufacturing, Wholesaler/Distributor, Retailer, Service)

13. Functions of Business – Marketing: 2 C’s